what if you could achieve your dream life by following a simple step-by-step system checking off the boxes to organize strategic and fulfilling tasks designed to guide you on a path to make you realize your higher self yeah right if it was only that easy that clear that simple no the reality is many of us had no other choice but to learn the hard way make mistakes learn make make mistakes learn make mistakes learn the average person makes over 34,0 562 choices a day by the time you're 79 A2 that's over a billion decisions and say
35% of those are mistakes that's over 354 million mistakes but you don't have to learn from your own 354 million mistakes because there's a shortcut listen to the people who have made the same mistakes learn from them the easy way and avoid the hard way way if you're ready to use a system to design your dream life let's dive in starting where it all begins in the depths of burnout when I graduated from business school I felt completely hopeless I realized the dreams I was working for weren't even my own at first it felt like
I had already failed I got a boring 9 to-5 at craft foods and I hated my life I had no Direction no purpose no vision so I made a plan to learn as much as I could I learned to code I learned how to build websites and by a stroke of luck with the help of co-founders I built my first business bitmaker we agreed that coding was the language of the future and we were helping Millions get the skills to build online this dream became a prison of my own making over the 3 years of
running bitmaker I faded away I smoked I drank and used unhealthy coping mechanisms to deal with the stress and co-founder issues I sold bitmaker at 24 it was a massive milestone in my life from the outside I looked successful but inside I felt completely lost L I knew I needed to find a new Direction a new reality for the first time ever I sat down and I asked myself what do I really want what's my dream I realized what I truly wanted more than anything to be unrushed so I could fully experience my life in
this world the freedom to control where I am when I arrive what I do and with who this was the beginning and that's where I want to start with you Mark Twain once said most men die at 27 we just bury them at 72 I'm going to give you a harsh truth here no one's going to live your life for you and no one cares about living your life as much as you should so what do you need to ask yourself what really excites you you know what do you want your dream life to look
like what are things that you've been putting off that you've always wanted to do now is the time to go and get after those things stop putting off your biggest dreams and just telling yourself well maybe tomorrow that's a load of BS now is the time to go and get these things going now is the time to press play on your life step two assume control a mentor once told me your life is a reflection of the standards that you set for yourself I was stuck in a job I hated doing things that felt completely
out of alignment with who I was why because I wasn't taking control I let life happened to me you are 100% responsible for your experience of Life frustrated with your job who's forcing you to stay disconnected from Friends who's stopping you from opening up the moment you take ownership of how you feel and what you do you become Unstoppable in his book The Score takes care of itself Bill Walsh offers insights into his Innovative approach to coaching and Leadership a central theme of the book is Walsh's philosophy that focusing on the process rather than the
outcome is the key to achieving Excellence the strategy that Walsh talks about revolves around the concept of controlling what is in your hands which means concent ating on the preparation and execution of tasks rather than the end results he believed that if players and coaches committed to high standards in every aspect of their preparation and performance the score would just take care of itself this is rung true in my own life by focusing on the controllable elements I've created a culture in my company that is second to none I've created a self-sustaining Empire that runs
itself this approach has led me to building a team that's not just focused on winning games but on dominating their individual roles which cumulatively have led us to insane success so when faced with obstacles ask yourself these three questions is this essential can I control this and what are two actions I can take right now you are the one in control of your actions you're never powerless you can change things we hate assuming responsibility for how we feel it may seem impossible sometimes but taking small steps creates an instant relief you reassume control and learn
the you can fix any problems that come up you can't control the weather you can't control the market and you can't control the outcomes but you can control the inputs and at the end of the day the score will take care of itself step three build a habit of reflection as Ray deio says pain plus reflection equals progress 10 years ago I dreamt of living a life in nature building an online business going to National Parks exploring the beautiful sites of Joshua Tree yeed flying across the world to Exotic locations like Bali and Thailand balancing
work life and play I had recently sold my first business bit maker and I decided the hell with it why was I quitting off living it was time to sell everything I had get on a plane and that's exactly what I did exploring some of the most majestic sites I've ever seen I started my first business herb which now was the largest and most engaged cannabis community in the world world of over 14 million people doing eight figures and Beyond a year then it hit me one day I was reflecting and I realized that there
was something missing in my life I was no longer passionate about the business of herb I was passionate about the mission and passionate about the team but I realized I needed something more I started journaling journaling around what excites me journaling around the things that were draining my energy all of this gave me the realization that the business was no longer filling up my cup I needed to discover what truly set my soul on fire as I began writing it was things like Building Systems helping Founders traveling the world taking care of my health from
all this reflection came the concept and the idea for founder OS a community of Founders globally helping one another through proven systems scale Their audience their brand and their revenue I want you to kind of think about doing the same you know reflection is one of the most powerful things that you can do in your life it'll give you the ability to determine what habits give you the most energy and what Memories do you look back on in your life most fondly what are the patterns of the things that drain my energy and what are
the patterns of the things that give me energy and what are those things that are just bringing you down whether it's people experiences or different tasks that you're working on from there what you want to do is a bit of an audit and start to double down on the things that are bringing you Joy and eliminate the things that are leading to a certain level of unhappiness in your life how can you go and build a habit of reflection in your own life first off I think it involves tuning into your own body body you
know what are the things that you're working on that make you feel at ease what are the things that you enjoy what are those tasks that when you're doing them you lose track of time and then on the other side of things what are those things that you work on that just drain you that make you feel like garbage that you just can't wait till they're over I think it's a matter of Having the courage to then double down and lean more into those things you love and then looking at your given day whether it's
the people the experiences the tasks that you're working on that you no longer enjoy and just stopping those things that may mean eliminating certain friends from your life not working with certain people waking up a certain way eliminating certain food from your diet who knows but the point is to live a more intentional life you need to take time to reflect on what's bringing you Joy and the stuff that is draining you when I started reflecting I learned I was in a negative mood about 50% of the time that completely shocked me I made changes
and I started working on things that gave me energy I was free to move on to the next step in this dream life system step four visualize a couple of years ago after an exploration through you 1 week I finally felt it completely calm and unhurried like I was in exactly the right place at exactly the right time I realized I had removed myself from the operations of my business I was part of this amazing community of Legends who had my back I could take long breaks from my business to travel the world and go
on Epic Adventures my progress was undeniable I felt amazing nature is not only great for recharging it's also super helpful for getting clear on your vision having a Clear Vision of where you're looking to go over the next 10 years and 3 years is essential for both your personal and professional success I've gone and gotten clear on my vision to be able to go and architect for profitable companies over the last 12 years and it's really been a Difference Maker not just for helping you be successful but for hiring amazing talent for selling people for
inspiring people your vision board is amazing for you to get clear on exactly where you're looking to go inside of your vision board you want to have your 10year goals your three-year goals and then reverse engineer the success of those goals by getting clear on what you're going to do in the next 90 days and the next 30 days and then incorporating that into your daily schedule I'll go list my personal values as well as my professional values these serve as a filter as to what I say yes to in my life and the things
that I say no to as an example my professional values are things like keeping things insanely simple taking extreme ownership and having an insanely High bar of quality on the personal side things like Inner Harmony love and freedom go and get clear on your vision go and write down your 10year goals your three-year goals and then how you're going to go accomplish these things over the next one year 90 days 30 days and then today all right on to the next one step five here we go step five set goals when I was at bitmaker
running a team of 20 training 2,000 software Engineers I felt something I hadn't felt before I felt like I was creating something larger than myself and it gave me purpose and my days had meaning I let it light the way as my mission to be a part of a team that help people learn new skills and unlock new capabilities today I run two companies with a combined 60 people and a community of 16 million I love helping Founders leverage systems to create automated Empire s this is my life's purpose that's what setting goals is really
about figuring out how to do more of what you really want to do and less of the stuff you hate to figure out what these goals should be you first need to determine your values your mission and your Niche then set specific measurable actionable realistic and time bound smart goals let's break all of it down starting with part one your values your personal values serve as a filter on what you're going to allow into your life and the stuff that you're just not going to accept one of the biggest mistakes I see Founders making is
they create a vision or set any goals for that matter that are completely contrary to their values one of the best ways to stay motivated and show up even when times get rough is by setting goals that align with your values write down your six values here are some ideas fun joy Faith Family health peace Inner Harmony pick six that are important to you and use them as a compass for navigating life part two your mission when when I first started building my habit of reflection I learned that I needed to tap into my true
calling in life helping Founders leverage proven systems to build their dreams this was my reason for being from this calling founder OS was born I dove deep into documenting all of the systems around my businesses audience growth content monetization and structuring high performance remote teams we've grown it to over 4,000 Founders and a team of 24 Legends and an audience of over 2.7 million people part three your niche in the same way that you need to find a niche for your brand and business I think it's also important for us to have our own personal
Niche essentially this is how you would want others to describe you over a dinner conversation here's what my personal Niche looks like and you can do this for your company too so at foundos our Niche is $5 million founder systems and my personal Niche is Soulful entrepreneurship our mission is to make the founder Journey magical and our vision is to build the greatest founder community of the 21st century now how do you design your goals themselves well remember the vision you created a little earlier for your life it's time to start thinking about that big
dream in terms of the goals you'll be achieving to make it a reality you live every day start with your 10year goals the biggest and the most intimidating here's what my 10year goals look like for my personal life and founder us now that you have your 10-year goals worked out it's time to start making those more achievable I know some people that make 5-year goals but I prefer to focus 3 years out it's still a ways out but it feels close enough to serve as a good point to ensure I'm on track to hit my
10-year goals here's what my three-year goals look like people overestimate what they can accomplish in a week but underestimate what they can accomplish in a year that's the mindset I try to have when planning out my one-year goals next I take all my big needle mover tasks and plan to implement them as quickly as possible by creating 90day goals I can then spend the remaining portion of the Year Gathering data optimizing and launching new things based on what I've learned here's what my 90-day goals look like today now these are goals not plans you need
deeper systems for those and we'll cover those in other videos the point is you can't figure out a plan if you don't have a goal that makes sense and fits into the dream you have in mind step six stay accountable to yourself creating your ideal future takes effort and action there's a system I invented 5 years ago that has been of great use to me on my journey to doing what I needed to do to live the life that I had imagined I call it my personal board meeting and it's how I stay accountable to
myself public company CEOs you know they report to a board and this ensures that they're accountable and doing what they said they will do but what do we do as one person businesses or as just one person trying to reach their own personal goals simple you have a board meeting with yourself okay not literally but just hear me out for a sec all right so here's an example of my personal board meeting this is from March 2024 here you can see the mission of founder OS this year help a th founders Founders in 2024 achieve
a million doll plus Revenue through the proven systems that we have for growing Their audience their brand and their monetization our vision here we want to create the greatest founder community of the 21st century No small feat I must say here you can see the core values of what we're building quality results founder first so every time I open up this board meeting I am reminded of why I'm doing what I'm doing it just gets me a bit fired so let's keep going here the next area like I've talked about is really honing in on
your calling in life I talk a lot about you know having your icky guy a reason for being you know I practice what I preach and so here in the center you can see my icky guy right things like traveling coaching Founders building proven systems design writing art these are the things that set my soul on fire all right next slide now you got to get clear on your personal 30-day goals and so back in March 2024 these are the things that I was focused on implementing Brian Johnson's blueprint protocol flawlessly getting one massage a
week because you know why not making sure I'm taking my girlfriend on a daily date because I love her and hiking the doll mites because what's more epic than the Italian Alps now we got the business 30-day goals on the revenue side you know we've got certain goals in terms of setting different deals and closer calls we're hitting a certain dollar amount 1.5 million in the portfolio making sure that we host an epic Mexico City Mastermind and I can report back now that was an insane event on the operation side setting up a team dashboard
you know making sure the cro is a killer chief of staff's a killer this is what my 30-day business goals look like and these are things that I'm revisiting about three times a week just to make sure that every move I'm making is getting me one step closer to these goals that lad up to my 10-year three-year Vision so I can design my dream life we're not done yet I actually go and take my 10-year vision and make sure that as part of the board meeting and so I can see what am I doing this
all for I'm doing it you know to create the restat center I'm looking to in the dolomites make sure I'm creating this epic founder community and doing all of this because my mission in life is to really help unlock Founders creative potential and help people build their dreams here on the next part you can see then how those 10year and three-year goals trickle down to my one-year plan my 90day goals and I'll outline all of the different opportunities that exist across people product and the different systems across my business the next aspect here is I
do the same thing on the business side so I have my personal vision and I have the business Vision we trickle it down to one year 90day and those people product and system opportunities we get to the reflection area of things reflection is all about understanding first off what went well in this month after reflection it was things like completing my 90-day goal lifting daily scheduling a writing week which you know was great and that book is coming out very very soon you know we onboard our chief of staff and hit all of our cash
flow goals in terms of what didn't go well like many of you I could have done a better good job of delegating to my executive assistant so I'm looking to continue to offload more of those tasks I also need to take a little bit more time daily to be present to meditate to slow down the last part here is then what did I learn you know I really learned that you know taking time from myself in nature is really one of the best investments that I can make I'm doing a great job overall and should
be proud of myself and you know I ended up reading psychology of money I learned a lot and would highly recommend that all of you guys go check out that book that's it let's get it I think that there's no room for compromising on the system you have to do it so step seven is take Swift action and so you've got clear on your goals you're clear on your vision and you're clear on your values and so now it's just time to get your in gear one principle I found super useful for this is the
5-second rule by Mel Robbins when you think of something that you know you should do you count down from five 4 3 2 1 and then you just get that thing done procrastination is the biggest killer of your dreams no more procrastinating no more waiting to tomorrow now is the time to move towards your vision now now we're going to go and we got an adventure planned I'll see you in the next one so step eight is to choose play fun and Adventure you know building a business shouldn't be all about grinding hustling and scaling
building a business should be fun it should be adventurous it should be you know just like this out here in the middle of nowhere in Mexico an erupting volcano behind me with my good friend Diego on an epic adventure how do you go and incorporate more play fun and Adventure into your life let me give you some steps come along seek new experiences don't do the same Old Mundane stuff day after day mix it up Embrace discomfort you know the recipe for Burnout is doing this same thing day after day go on that road trip
go to a festival go to a concert have some fun already Embrace joy in life life's not all about Milestones it's about moments get outside have some fun with friends go for a cold bath sauna meditate whatever brings you Joy think about it when was the last time you did something just for fun not because it was productive or had some future payoff because it truly lit you up inside cuz here's the kicker when you make room for play fun and Adventure your work improves because people can feel your energy and new ideas and it's
contagious so don't design a life you want to escape from design one that you never want to leave so choose road trips choose nature choose Wild Adventures choose discomfort choose living choose to be a kid again the freedom you want is closer than you think like And subscribe and welcome to the founder Freedom Movement [Music]