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have you ever wondered what is the difference between people who are hyper successful and people who struggle their way through life have you ever wondered um like why are why does it look so effortless for some people to make a fortune while other people struggle to eek out a meager existence on this video today I'm going to talk about myn's millionaire mentality I'm going to talk about my M millionaire mindset um and my millionaire mentality how did I go from this guy who was a trash man making $625 an hour 950 an hour overtime to

making literally seven figures a month how did I do that um well I'm going to share with you the four biggest Financial breakthroughs in my mindset in my life so I'm going to give you a formula the formula is mindset mindset times skill set times tool set equals assets and as my friend Daniel Priestley says so eloquently in his book over subscribed income follows assets so if you desire to have more income you have to have more assets and so mindset times skill set times tool set equals assets but the most important one of those

is mindset if you have the skill set without the mindset you won't use it if you have the tool set without the mindset you won't know how to use it but if you have the mindset and you don't have the skill set and you don't have the tool set you will get the tool set you'll figure it out you'll un you'll figure out the skill set if you have the mindset and so on this video I'm going to share with y'all my four biggest major Financial breakthroughs of my life and then I'm going to do

something I've never done before on a live YouTube I'm going to open it up for questions I just thought of this this morning that's why it wasn't scheduled it just came to me it occurred to me wouldn't it be fun to teach people my four biggest Financial breakthroughs right here December 1st 2023 before we go into 2024 so you can go into 2024 with some momentum right and so then I'm going to have my team put a zoom Link in the chat so that those of you who are watching if you have a question for

me we're going to bring you on Zoom bring you on YouTube live you're going to get to ask me your question live I'm only going to do I don't know how many we're going to do but I'm going to do a couple going to ask me questions live after I teach these four breakthroughs you may want to ask me a question about one of the breakthroughs you may want to ask me a question about um something else um my favorite book or what I like to do in my spare time golf so we'll save that

question okay so um so what I'm going to do is I'm going to break down my four biggest Financial ahas first and foremost that I believe if you will adopt these beliefs it will take your life to another level um we've got folks in studio we got folks on YouTube um this is a like a last minute just go live because I felt like it and felt like it might be a good thing for me to do for people so um before I go into that I want to say this this why why am I

talking so much about mindset because I told to Robin say a long time ago he said if you want to duplicate any form of Human Excellence find someone who's doing the thing you desire to do and model three things from that person how many things talk to me everybody how many things three model three things from those people number one he said model their belief systems I believe that our belief Creator by life and more than the circumstances that have happened to us and more than the things we know and more uh than any other

Factor the biggest determining factor of how our life works out is what do we believe okay y'all tracking okay so number one model their belief systems number two model their physiology physiology is how they carry themselves how they move themselves in space and time it's whether or not they look people in their eye do they talk really really slow do they talk really really fast like are their are their emotions really big and animated or are emotions really constricted and restricted and so so you model the belief systems of somebody who's achieving what you'd like

to achieve you model their physiology you carry yourself the way they carry themselves and the third thing he said you model their mental syntax syntax is the order in which we fire off messages in our brain we may be firing off the same messages in our brain but if we're firing them off in a different order we are coming to a different result and we're coming to a different conclusion if I say to you the dog bit Johnny right I use four words the dog bit Johnny that's four words it has a meaning but if

I say Johnny bit the dog Johnny bit the dog I use the same four words but it has a totally different meaning so we have to not just fire off the right messages in our brain but we have to fire off the right messages in our brain in the right order are y'all tracking let me hear you say I'm tracking track Okay cool so so now I'm going to give you my beliefs I believe that rich people are not rich because we have money rich people have money because we are rich so becoming rich shows

up before the money shows up okay now what does that even mean okay I'm going to break it down what happens is we have beliefs about money and our beliefs create our Bel life and so so what you believe about the primary purpose for money and I left all my money in my closet in my office can you grab my wallet out of my closet Karina okay um so what I believe about the purpose of money is going to determine how much money I make how much money I keep how much money I have whether

or not my money is working for me or whether or not I'm working for my money my beliefs are the thing that determine that and so I'm going to give you four different beliefs about or three different beliefs about money I'm going to give you the poor person's belief I'm going to give you the middle- class person's belief I'm going to give you the wealthy person's believe about money so the poor person believes that the primary purpose of money so if you're taking notes I'm going to say it again again the poor person believes the

primary purpose of money is paying bills okay so if you believe the primary purpose of money is to pay bills and all of the your thoughts about money are how can I make enough money to pay my bills you will always be poor now you can be poor and be thinking about how much how you're going to pay your bills but until you change your focus on the purpose of money you will never have more money than just barely enough money to pay your bills it's just how it works okay um by the way can

I give you a little mindset hack for that or way to do that so pick a number like of monthly income an amount of monthly income that in your mind would be a good amount okay and that would be really nice for you to have and then double it okay everybody got that number okay so um I want you to pretend that you made that amount let's say a good number in your mind was $6,000 man if I just made $6,000 I'd be okay okay cool that's good so then you double it it's 12,000 okay

and then you say okay by the end of 24 24 my business is only going to be at 12,000 a month so you take the number that you thought was twice as big as a good number and you put only in front of that number and so now you're taking that number that you used to think was big and now you're making it smaller and when you make it smaller that makes you bigger so people say like Maran how much does your business do our business only does like on average 1.3 1.4 1.6 million a

month only now if you don't understand what I'm doing you'll think I'm trying to flex but what I'm doing is I'm programming my subconscious mind not to think that $1.5 million a month is a lot of money why because I learned something before I ever had my first million dollar year I learned this principle seldom will I make as much as never will I make more than the amount I allow myself to think of as a lot of money I'm going to say it again seldom will I make as much as never will I make

more than the amount I allow myself to think of as a lot of money so if you desire to make six figures you can't afford to think six figures is a lot of money if you desire to make seven figures you can't afford to think seven figur is a lot of money even before you start making that amount of money you have to turn it into an only in order for it to even become a possibility or a likelihood hopefully that makes sense y' y'all picking up what I'm putting down yes okay so so so

poor people think the primary purpose of money is for paying bills so they think um if I make if I they can it can stay there it can stay there it's just I was looking for something in my wallet um I lost I lost a $5,000 check and um but it's okay it was made out to me and the bank so nobody can cash it so if you're if you think the primary purpose of money is to pay bills you're going to work really really hard if you make $25 an hour you're going to work

F you're going to work four hours to make one of these you make $20 an hour you're going to work four hours to make one of these and then as soon as you get it you're going to hand it over to somebody else so I want you to really wrap your mind around what I'm about to say for most people payday is not really payday it's just transfer day and so if you desire to create wealth you have to stop letting payday be transfer day and you got to make sure payday is a day not

just your bills get paid but that you get paid hopefully our tracking okay okay so that's the first one poor people think the primary purpose of money is paying bills middle class people think the primary purpose for money is paying their bills on time so they can maintain good credit so now they can buy things they don't have enough money for because they can buy them on credit and pay the payments on time so they think the primary purpose of money is Main maintaining good credit so they can buy things they can't afford don't need

so they can impress people they don't know and half of them don't like you anyway okay so that's what poor middle class people and poor people think are the primary purpose for money most of Poor People's like poor people most of the money of poor people goes to paying bills most of the money of middle class people goes to buying what I call WLS what's a wrl a wealth reducing liability most of the money of rich people even before you are rich financially if you develop this mindset you can everybody listening to me you can

get rich today just by changing what you believe about the primary purpose for money you can go from being a poor person to a rich person today and here's how you believe the primary purpose of money is to turn it into what I call an IPA what's an IPA an incom producing asset so the primary purpose of money is to make make more money so my primary purpose when I get $100 is to turn it into 1 2 3 4 5 6 7 8 91 $1,000 now if I can turn 100 into a th000 now

this money I held on to it see I I don't save money for the purpose of saving money I hold on to money long enough for it to get pregnant and have some babies and I never spend the mama money I only spend the baby money so I don't spend the money I make to pay bills I only spend the money my money makes or my businesses make to make M toay to pay bills I don't work for money to pay bills I'm not going to do that I'm going to work to build an asset

that will crank out enough cash to pay all my bills so my assets pay for everything in my life I'm going to I'm going to go into deep deep deep discussion with that on that with you in in a little bit that's going to be my that's going to be my last breakthrough that I'm going to share with youall that's going to that's going to be the Breakthrough that has made me the most money in the shortest period of time my last finan breakthrough okay so so when I determined when I when I said okay

from now on for the rest of my life I'm going to believe the primary purpose of money is to turn it into more money my life started to change in fact it wasn't very long after that in fact it was four months after I came to that concl after I made that decision see I didn't realize the day I decided that I didn't realize I was rich then cuz the money hadn't showed up yet right so I still thought I was broke but I wasn't broke well middle class I wasn't really broke I was middle

class I thought I was I had good credit you know I could pay my bills on time and I could buy stuff I couldn't afford with money that I borrowed so I was middle class right and so but the day I decided okay I am going to I am going to start focusing on using my money to create and build incom producing assets my life changed that was in January of 1999 by April of 1999 now let me let me give you a little backstory I made an income in 1998 $48,000 from all of the

sources of income that I had back then and I I had basically three sources of income I had a little part-time business I was on salary because I was a senior pastor of a church and um and I had a tape Ministry where I'd go and preach at other places and I'd sell tapes and of my sermons so I oh yeah and I had a little part-time business okay so I had three I had three assets but I wasn't really focused on them I was just focused on doing my main thing so I made $48,000

that year well um in September of 1998 I resigned from the church and I started focusing more on my business and I started focusing more on just traveling as an evangelist well by April of 1999 I made $6,200 in a week now you got to understand $48,000 was the mo in 1998 that was the most most money I'd ever made in my life $48,000 for the year and then $48,000 a year is an average of 4,000 a month and all of a sudden in April after I decide I'm going to focus on assets and not

liabilities and not focus on paying bills when I decided my primary focus for money was turning into more money by by April of that year I had a $6,200 a week which brought me to my second major myons millionaire mindset breakthrough what was it it was that it's easier to make a lot of money in a short period of time than it is to make a little money over a long period of time I am telling you that belief changed everything for me like it didn't change almost everything it changed everything because when I realize

that it's easier to make a lot of money in a short period of time to make a little money over a long period of time time I decided in that moment for the rest of my life I was no longer going to look at and I was no longer going to look for the hard ways to make a little bit of money I am only giving attention and intention to the easy ways to make a lot now I didn't know how much that decision was going to change my life but it changed my life in

such a great way that by July of the same year I made $8,000 in one day I was like it's real it really is easier to make a lot of money in a short period of time than to make a little money or a long period of time it's fascinating to me now right that I think oh my goodness I made $8,000 in a day I mean some days I'm not bragging I'm just saying like now some days we make $88,000 before I wake up in the morning time I go to bed at night time

before I wake up we made $8,000 but back then that was like it works right it changed everything and so I doubled down on my belief that it's easier to make a lot of money in a short period of time than to make a little money over a long period of time like if you will decide that the primary purpose of money is um to turn it into more money and you will believe that it's easier to make a lot of money in a short period of time than make a little money over a long

period of time and you will decide that you're no longer going to look at the Hard ways and make a little bit of money and give you not no longer give attention or intention to the hard ways to make a little bit of money but only give attention and intention to the easy ways make a lot it'll change your life for the rest of your life like I'm I this is not this is not a I'm not giving you a speech I'm just talking to you about what changed my life and about how my brain

works when it comes to money and it works very differently than other people's brains I was talking to my brother this morning and and so I'm hyper intentional about words like I'm hyper intentional about words like and I sometimes I'm very misunderstood because I'm so hyper intentional about words so my brother said yeah what's that other thing you said you were going to try to do I said 'I promise you I promise you I didn't say I was going to try to do anything like try is like a curse word to me I don't try

to do anything try I'm going to try to I I said I'm not trying to be obtuse I'm not trying to be difficult but I can guarantee you I didn't say I was going to try to do anything I either said I'm going to do it or I'm not going to do it but I did not say I was going to try Okay so so I'm hybern and so sometimes like for if I said that to some people they'd think I'm just being a jerk but I'm not being a jerk I can't let you tell

me I said something that I would never say are is what I'm saying making sense okay so so I started focusing on the easier ways to make a lot of money and now like we made I mean this year last year was our best year ever we in in the last three years 20121 2022 and 2023 we made the Inc 5000 fastest growing business in America we were in the top 10% of the Inc 5,000 fastest growing Business America we were number 427 out of 5,000 businesses over a threeyear time period That's relatively significant okay

so but that's because of these two things I just share with y'all now the third one the I'm like I'm not okay just so yall are on YouTube Larry did you already put the zoom link on there okay put the zoom Link in there so people can start getting on Deck Okay because I'm going to open it up for questions here for those of you on YouTube and those here in the audience here in a few minutes and we're going to alternate back and forth and I'm going to I'm going to yeah I'm okay we

got plenty of time so um I'm going to wrap up probably around uh 10:45 11:00 so if y'all want to get ask me a question get ready Larry's getting ready put the zoom Link in the chat and then you're going to be live on YouTube with myin golden I said that if it meant something only because it was so much fun to do that okay so um so so the third one like this is this is not just a financial breakthrough this is just a life breakthrough and it helped me realize so before I even

tell you that um some of you have probably heard of Dr Benjamin Hardy some of you probably haven't heard of him he wrote a book uh he and Dan Sullivan wrote a book called uh 10 they wrote a lot of books together but they wrote a book called 10x is easier than 2x 10x and so I heard I heard um I Heard Dr Ben speaking at a mastermind I was at in Mexico last year and he was teaching us 10x a year and two I was like this is so crazy cuz like literally a couple

weeks before that I learned this new principle right and so he's teaching on 10x is easier 2X and um you don't 10x by doing 10 times as much you 10x by removing 80% of the stuff you're doing because it won't get you to a 10x result right you have to do something totally different than what you're doing not more of what you are doing right and so when he got done I he was asking questions I was like I have a question he's like I said you were talking about the PTO principle and the PTO

distribution blah blah blah I said is this similar to Price's law he said I'm not sure I've never heard of Price's law what is it and so I explained it to him he's like oh that's really good and so we had this really fun conversation about 10x is easier and 2x and price is Law and Price's law is game changer Game Changer Game Changer one of the biggest breakthroughs of my life I'm going to go over on my Blackboard I'm going to draw it after I take this hot jacket off I'm going to draw it

on the board for y'all you're going to be blown away I'm already blown away thinking about Price's law so Price's law price is law um States and we're I'm talking about money so I'm going to use a dollar sign states that 50% of the production of any domain is produced by I think this is how you draw it the square root of that domain so by the square root of that domain okay so 50% of the production of any domain is produced by the square root of that domain so that's the principle now what does

that even mean because it sounds like a word salad until you get into it right um so um it means if you have two no not two if you have four tomato plants half of the tomatoes like half two tomato two of the tomato plants will produce 50% of the tomatoes well that makes sense because two is 50% of four right but watch what happens when you take when you take the square root to so two is the square root of 4 2 * 4 square root means the number squared the number times itself right

so 2 * 2 is 4 so two is the square root of four well if I take this and make the square < TK three then 3 * 3 is nine so if you have nine tomato plants 50% of the tomatoes are going to be produced by three plants but we're not Farmers we're entrepreneurs so let's turn it into the business okay if you have four salese half of the sales people are going to make 50% of the commissions the other half are going to make the other 50% if you have nine salese three of

them are going to make half of the commissions the other six people have to split the other 50% okay let's take this number and ramp it up really big let's call this 10 10 * 10 is 100 if you have 100 sales people 50% of the commissions are going to be made by 10 people what now let's take it from let's take it from um sales people let's take it the businesses if you have 10,000 businesses in a town 10,000 businesses in a town 100 time 100 is 10,000 100 of those business will prod businesses

will produce 50% of the GDP gross domestic product of that town okay cool so what are we noticing here's what we're noticing we're noticing the bigger the square root get gets the smaller the percentage that produces half of the production gets okay so if you in America there are 30 million businesses okay there are 30 million businesses in America 30 million the square root of 30 million is I think it's 5477 that means out of 30 million businesses 5477 of them produce half of the growth do gross domestic product of the United States they make

50% of the profits they get 50% of the revenue and the other 29,99 4,533 get the rest get the split the rest now say Mar what does it have to do with anything what do we learn from this I the my takeaway from this by the way I'm not saying this is a conclusion price came up to when he figured this thing out this is a conclusion I came to when I learned it mediocrity scales exponentially but Excellence scales incrementally if you look at the top the best of the best in any Arena it doesn't

matter if it's Sports it doesn't matter if it's medicine it doesn't matter if it's Academia it doesn't matter if it's business you're going to see that there are a few people people who are so much better than everybody else everybody else it's like they don't even exist like how is it there in like in our lifetime there's one Michael Jordan in a generation there's either a Willl Chamberlain or Michael Jordan there might be four or five players that are so much better than everybody else that everybody else in the arena says I hate it when

I have to play that person there's a Jack Nicholas and then there's a Tiger Woods there was a Bobby Jones and like it's not like there why because mediocrity scales exponentially but Excellence only scales incrementally why is that I don't know but it seems like that could be because most people are willing to do what it takes to be a part of the mediocre mini but almost nobody's willing to do what it takes to become one of the Fantastic few and if you will decide you're going to be one of the Fantastic few in your

Arena here's the beautiful part there's very little competition at the top of the Heap most of the competition is fighting for the scraps at the bottom of any Arena so if you decide I'm going to spend four to 10 times preparing for for the same am I'm going to spend four to 10 hours preparing for every hour I spend performing you will be one of the best of the best but almost nobody's willing to do that are y'all picking up what I'm putting down this thing rocked my War cuz I'm like I'm willing to do

it I'm willing to be one of the Fantastic few I know it's going to take more work I get it yeah I'm all in I'm all in Let I'm doing this mediocrity scales exponentially Excellence only scales incrementally my question for you is are you going to be one of the Fantastic few are you going to live the rest of your life and be one of the mediocre many that's a great question that's a great question I think we should all ask ourselves now the last Financial breakthrough that I'm going to share with y'all and Larry

do we have people on Zoom yet or I haven't started yet go ahead go ahead and start it yeah go ahead and start it they can be I want them on Deck where I can see them okay so recording in progress so so so now we're we're opening up zoom we're going to let folks the zoom link by the way is in the in YouTube so if you want to be brought on and ask me a question if you have a question you want to ask like click on the zoom link go sign into the

zoom and then I'll let you ask a question if nobody on YouTube wants to ask me a question and by the way when you do make sure you have your camera on if you don't have your camera on we're not going to call on you so but just be ready I see you there young lady just be ready okay so and we'll have more come up here shortly okay cool so and we're going to ask people in the room as well so this last one this last Financial breakthrough this is the thing that has made

me the absolute most money in the shortest period of time when I say the most money in the shortest period of time like this one breakthrough that I'm about to share with you has made me just about7 or $8 million since June of last year since June of 2022 so I'm not I I don't te y'all know I don't teach Theory okay don't play with me okay all right so so this one right here this this this this this this changes everything in fact I'm going to go sit back down because I'm getting a little

worked up and I probably need to drink some water probably need probably need to drink some water say Mar why are you being theatrical because it's fun okay here's the conclusion here this this breakthrough hit me like a ton of bricks poor people and middle class people feel like everybody say feel like feel like poor people and middle class people feel like everything is expensive because they pay for things with money with money they've exchanged their time for so they feel like everything is expensive because they feel like they're paying for everything with their life

because they are so here's what I mean by that if you make $20 an hour and you go to the gas station and gas is $5 an hour I don't know how much gas is maybe $5 an hour maybe seven maybe three I don't know but but whatever it is let's say gas is $5 a gallon okay when you get ready to fill up your car with gas and let's say it takes 20 gallons you're asking yourself you make $20 an hour and take five um it takes uh 20 gallons times 5 that's $100 okay

is this worth 20 hours of my life I no five no five hours you make $20 an hour is this worth five hours of my life is this tank of gas worth five hours of my life you get ready to buy a car it's $50,000 if you make $50,000 a year you're asking yourself is this car worth a year of my life because the only way you learn how to make money from the culture hypnotic societal mechanism is trade your time for money are y'all tracking okay so um rich people we don't pay for stuff

with money we've exchanged our time for in fact I'm going to tell youall something you probably didn't know or potentially didn't know about rich people we do not work for money we refuse fir why do we refuse to work for money a couple reasons number one working for money is a terrible way to make money number two it's it's highly inefficient um and number three there are better reasons to work so what do I mean I don't work for money so I work to build assets and let the assets pay me I work to gain

experience that's a good reason for me for me you can do whatever you want to do you're a full- grown adult right but I work to gain experience I work to build an asset I'll work to build a business I'll work to develop relationships I'll work to be a part of something special I'll work to leave my mark on the world but the primary reason I work the primary the number one reason I work is to exercise my godlikeness the first thing God did for six days after he began everything he he worked so I

work because I'm made in the image of God and as Christ said my father Works hither to I work are y'all tracking Okay cool so um so rich people here's how we pay for things before I tell you how we pay for things like I'm going to show you something when you understand what I'm about to show you for the rest of your life everything will cost the same amount did y'all hear what I just said for the rest of your life your car will cost the same amount as your house your house will cost

the same amount as a bottle of water which will cost the same amount as a pack of gum which will cost the same amount as a first class vacation everything will cost the same amount why because to rich people everything costs the same amount my car my cars doesn't matter Mercedes Rolls-Royce whatever cost the same amount as this bottle of water and this pack of tic tacs all cost the same amount flying on a private jet from here to wherever I want to go or drinking a bottle of water pack of tic tacs all cost

me the same amount why because as a rich person we pay for things write this down exactly as I said it do not translated into your language okay rich people we pay for things according to our creativity I'm going to say that again we pay for things according to our creativity notice I did not say we pay for things with our creativity I didn't say we pay for things from our creativity I didn't say we pay for things out of our creativity why because if I had said any one of those things we would have

less creativity after we paid for it than we had before we paid for it so if you're poor buying things makes you poorer if you're middle class buying things makes you poorer when you are rich buying things like literally buying things you just want to use buying a new set of golf clubs buying a new car buying an island buying a mountain buying a plane actually makes you richer I'm going to prove that to you in a minute how many yall like the sound of that but it sounds a little confusing right okay I'm GNA

prove it to you in a minute okay so here's what we here's what we do as rich people we pay for things according to our creativity when I want to buy something like I already told you I don't want to take some of my money that's over there having babies I don't want to take it out of money maternity W and go spend it on something right so what I do I leave it in the money maternity W so I want to go buy a new car what do I do I'll create an offer and

I'll pay for the new thing that I want to buy with an offer that I create so for instance I created this offer in 2006 see this offer right here it's called from the trash man to the Cashman how anyone can get rich starting from anywhere I created this offer in 2006 now I created this offer according to my creativity but once I created it it was done now all we have to do is let people know we have it and then people come buy this people come and buy this book for me every single

single day we don't we don't sell a ton of them we only make about 7 or $8,000 a month from this book how many times did I write the book y'all how many times I write the book one time how often do you get paid for it every day why because I created the offer this is an offer I creat that wrote the book told people this is this is what it'll do for you if you buy it that's the offer if you give me some money I'll you I'll give you this book and this

book will help you never be broke again because I'll you it'll teach you Financial financial literacy my stop okay cool this book right here I wrote this book in 2021 how long ago was that y'all two years ago I wrote this book this book makes me between 30 and $40,000 a month this book paperback book 172 Pages makes me between $30 and $40,000 a month why because this is an offer that I created that pays for whatever I wanted to pay for okay right now here's what's cool there are different kinds of offers but so

I had a really traumatic experience in 2022 two of them that were really traumatic one I was going to Dallas Texas to speak at a conference on American Airlines non-stop flight and they lost my suitcase I'm speaking at the conference the next day fortunately for me when I travel I always travel in a suit so I had on a suit but they lost my suitcase guess what my suitcase had in it my suit right okay and they lost my suitcase they said oh don't worry Mr Gold we'll bring it to your hotel tonight it never

showed up next morning I called no we can't find it literally they I had to I filled out paperwork when I got to the airport I filled out had when I got back home I had to fill out paperwork again they called me two months later said hey if you don't come we need you to come back and fill out this paperwork we can't find your bag like if you fill out the paperwork we might be able to find it but if you don't fill it out we're not going we might not you might not

ever see it again I said well I'm never going to see it again because I'm not filling out any more paperwork y'all have already wasted enough of my life and see I I believe that time is not money time is infinitely more valuable than money and you've already wasted my money money by throwing away my suit and my suitcase and my biohacking stuff and everything that was in it so I'm not going to let you waste any more of my time by me filling out a paper to get a suitcase with a suit and I'll

just go buy another suit I'm not doing it then 30 days after that my suitcase shows up on my front door and there's mold on my suit so that was like we will inconvenience you Airlines at our convenience Airlines number one strike one now the next one was on my birthday my son who's also an entrepreneur he rented a yacht for me for my birthday for me and my family to go out on a yacht on a Sunday afternoon and I was speaking at an event in Cincinnati on and I was flying on Southwest we

will inconvenience you at our convenience Airlines um and we will not even attempt to make it up for you and they can't like the first flight there was something wrong with the plane so I was going to miss my connecting flight so I'm going to get back home at 4:00 but the yacht's leaving at 1:00 and my son's already paid for it that's not happening so I had to go buy new tickets for me and my whole team I think it was about $7,000 worth of tickets I had to go buy and then came back

home made it in time for the yach but on that flight on Delta we will inconvenience you at our convenience Airlines on my way home I said I will never do this again I will never fly commercial again I made that decision I had never flown private I had never looked into flying private I didn't know how much it cost to fly private I just knew I wasn't flying commercial no more I'll walk to Las Vegas I'll walk to Los Angeles but I ain't getting on another one airplane I'm done I'm through it's a wrap

y'all ever get fed up with something well I was fed up so I thought it'll probably I had a trip coming up in two weeks I thought it's going to cost I don't know5 $30,000 to fly to Las Vegas for me and my team go do this event I'm going to make a couple million dollars anyway it doesn't matter I'll pay 20 or 30,000 25 $30,000 to go fly to Las Vegas so I called my friend Gary he has he has access to a jet and he's a pilot hey Gary um you're the only guy

I know that has a jet I'm not flying commercial anymore can you help me get a jet from Tampa to Las Vegas he said yeah but it's going to cost about $60,000 I said it's going to cost how much and then he said something to me that changed my life forever he said yeah you got to put your big boy pants on if you going to fly private I said I only have big boy pants get to Jet right I had an attitude now you got now I got an attitude right so anyway so I

flew to Las Vegas at that event I met a guy who owns a charter jet company and found out that I could buy a jet card 50 hours of private jet time on a heavyduty private jet G4 like that'll hold anywhere from 9 to 14 people for only $111,000 an hour 55 $550,000 I can fly 50 hours so it's 11,000 hours I'm like sign me up and we got light jet card too if you just want to fly to Atlanta or Miami and it's $275,000 okay sign me up for that too right now what what

did I do did I take money out of my out of the maternity wward to pay for that oh no no baby no baby that that money is busy over there having them babies y'all you keep keep having them babies you know what I did I created an offer I created an offer I created remember I said we pay for things according to our create according to our creativity I created an offer for high level entrepreneurs who are stuck at 200,000 a month 300,000 a month 500,000 a month but they're smart enough to know that

even though they're making that much money they're stuck and I created a $200,000 VIP day they get to spend the day with me for 200 Grand okay guess what in June I sold two of them in October I sold 16 more that's $3.8 million I spent $1.7 million on private jet cards that year I made I got paid $2.2 million profit because I decided to fly private and that's what I mean when I say when rich people buy stuff we get richer because I created the offer I spent the I I I made the money

from the offer I spent the money from the offer but I still had the offer oh snap see if I sell my car I can only sell my car one time I can only sell my house one time but if I create an offer I can sell it over and over and over and over and over and over and over and over and over and over again oh baby baby this changed my hear me when I tell you this changed my life I said I ain't never going to be Saint so guess what I did

you say why did you sell so many in October cuz I told him this is the last time you're going to be able to get this at this price the price has gone up to 350 400 500,000 this is the last time you will ever be able to buy this Vip Day for $200,000 so 16 people bought it okay cool so then the very next month I sold my first one for 350,000 then sold another for 350,000 and I just kept selling so I created an offer to pay for my private jet travel but guess

what else I did when people want me to come speak at their event because I bought I bought I bought that private jet travel for me ibody proba TR for you so when somebody wants me to come speak at their event I charge them $1,000 an hour there and $111,000 an hour back so they pay for my travel that I used up on my private jet card so because I decided I'm going to buy something that I didn't want to spend my money on I created an offer that helped me pay for that thing and

my life has never been the same and at 350,000 I I think we've sold at least 10 of them at 350,000 and we also have a million-- doll offer and we just sold two of those so it's like I pay for things with offers that I create I create how can I create enough value for somebody to make them want to pay me a million dollars I get paid $40,000 an hour for coaching right so how do I sell this how do I make $40,000 a month from this book well you can pay this book

is 2 hours of coaching literally I recorded me coaching a bunch of entrepreneurs for 2 hours I was going to do the work anyway might as well document it why documentation beats conversation if I document I only have to have the conversation once I documented I had it transcribed I took the transcript I sent it to a book editor she's more like a book architect she turned the transcript into a manuscript had a cover designed bada bing bada boom I have an offer and now here are your choices you can pay me $80,000 to coach

you or you you can buy the book that has two hours of coaching which would be exactly what I would coach you on for $40 I mean for $30 plus I said $40 I sell it for $30 plus $10 shipping and handling so you can do either one I'll take the 40,000 if you want to talk to me or the 80,000 if you want to talk to me but if you want the same information and you don't want to pay 80,000 you buy the book so that's how I did that now there are four different

types of offers I'm going to tell you the types of offers then I'm going to open up for questions there are lead generation offers when you create an offer you have to have somebody to sell that offer too there so you need leads there are lead generation offers okay then there are core product offers um right now we're averaging $5 to $6,000 a day some days we'll do 12,000 15,000 but we average about5 to $6,000 a day in core product offers what is a core product offer core product offer is this book another core product

offer is this book I do a challenge called the make more offers challenge you can see it says right behind me make more offers challenge make more offers challenge general admission tickets are are $97 VIP tickets are $297 Platinum tickets are $800 97 we sell about $60 to $90,000 worth a month worth of challenge tickets right and the VIP experience $297 version it comes with a 10 times better than money back guarantee so what happens is I say look you come to the challenge it's 5 days it's two hours a day for five days and

you pay me $297 and at on Friday if you don't if you don't believe it was worth 10 times what you paid for it I'm going to give you your money back now there are a couple caveats one you have to have your camera turned on because it's a zoom you have to have your camera turned on so I can see you're paying attention and you just have to do the move I give you a little bit of homework every day you have to do the homework every day you do the homework every day you

watch the video because it's a challenge it's not a class I'm not there to teach you something I'm there to challenge you to become the person who can make the money you desire to make right so make more offers challenge that's a core product offer then we have premium coaching offers we got premium coaching offers for 20,000 25,000 55,000 $350,000 a million doll we got all these different coaching program those are called premium value value offers right premium value offers so so you got lead generation offers core product offers premium value offers and the last

offers are continuity offers what's continuity that's where you sell the thing once but you get paid on it from now on so there's monthly continuity like your Apple music is a monthly continuity your Netflix is a monthly continuity right there's annual continuity if you're Amazon Prime video person that's annual membership right Amazon Prime's annual um continuity um um I have some weekly continuity programs where people pay me $500 $10 a week so we have a bunch of different continuity so we have a so think about it like this from our core product offers we're bringing

in about 80 to 90,000 a month from our continuity offers we're bringing in a couple hundred thousand a month and from our premium value offers we bring in a little over a million a month that turns into a pretty decent income I ain't Bill Gates rich I ain't Rockefeller rich but I'm all right y'all ain't got y'all ain't got to pray for my finan before you go to bed tonight right and so so there are four different times of types of offers on the make more offers challenge I teach day one I teach lead generation

offers day two I teach core product offers day three i teache u premium value offers day four I teach continuity offers day five I teach offer stacking how to put all those offers together I give all the people who came a coaching program outline that they can use to go and sell in the marketplace and it changes people's lives forever just so happens we have a make more offers challenge starting next Monday if you want to join it you can go to make more offers challenge.com L can put the link in the zoom and in

the YouTube comments and then I'm going to open up for questions I'm going to start the people on Zoom so um the first person who raised their hand was I think that lady whose phone is turned sideways I can't see what her name is but she was the first person there um yeah we're g to take um what's her name Tyler Tyler can you unmute and you can ask your question I hope everybody on YouTube will be able to hear it if not I will repeat your question and and I want I want people on

YouTube to be able to see the zoom too Larry if you can make that happen okay and then I'm going to go to somebody in the audience afterwards so Tyler how you doing sister good how are you doing excellent what is your question start with my by the way start with start with my question is ask the question if I need background information I'll ask for it don't give me the backstory first please yeah well that's fine so I guess my ultimate question is when did you know to put your y um my belief in

myself was hopeful right um but I I quit my 9 to-5 right after I got fired or right before I got fired they happened so closely together that I don't remember which one happened first um so so I was um I was my wife and I were working at a children's home and we loved the kids we just hated the politics I'm not a good politic politician um I'm just not good at playing games and acting like I believe something I don't believe I don't have the ability to it's not in me and so so

um we got accused of doing something that we didn't do got we got accused of stealing some food like first of all I don't steal second of all I'm a really smart guy if I am going to steal it ain't gonna be no food okay so anyway so they called us into the administration office and they the one administrator's talking and my wife goes he jumps up and starts screaming at my wife you think this is funny Tony you think this is funny I said I I stood up I said I tell you what you

better not holler at my wife again he said I'm in charge of this meeting you can be in charge of a whole wide world you holler at her again we going to have some problems this administration building and we going to need some bleach to clean it up so go ahead holler he said you you're fired I said you can't fire me I quit 20 minutes ago so that that's how I knew it was time to leave my 9 to5 however I don't think that's what you meant so I'm going to answer the question I

think you meant as well so I believe that a person would be better off not leaving their full-time job until by the way the question on YouTube in case y'all couldn't hear her was when do you know how do you know when to leave your 9 to5 okay um I would recommend especially if you don't like your job stay there until you replace your income with your business or what people call their side hustle now I say that because nothing will motivate you to build a business that you love like having a job that you

hate and if you lose that job if you quit that job that you hate you're going to lose a lot of motivation second of all the hardest time to make a sale is when you have to make one that job gives you the ability to do a presentation without having what I call commission breath right you don't you don't need to make a sale like they can't you you're not desperate because you know you're gonna get paid Friday anyway so I would recommend that you stay at your job especially if you hate it until you

surpass the income you're making at your job with the business that you have on the side hopefully that's helpful yeah that's helpful it's just I've been sucking it up for a year and a and decent amount of money and it's hard for me to leave that yes but but it but but it would be easy for you to leave that if you learn how to use your creativity to make money instead of time and I don't know if you've already registered for the make more offers challenge or not and if you like maybe it's not

something you can even do because we do it from a the VIP experience is from 11:00 to noon and then the General Session is from noon to 1 and the General Session happens in a Facebook group so they don't get any interaction with me but the VIP session happens in a zoom and the VIPs get to hear me answer questions for platinums who paid $897 um I think it'll be very beneficial for what is what is your business what is your business that you're building I'm an artist I hand Jewel all these painings on my

wall I did I started [Music] channel on TI Tok yeah I have I have an artist I there's a lady there was a lady in my inner circle was $55,000 program right she was an artist she was a watercolor artist and she was making an an a living she came into my program she started making like multiple multiple multiple six figures as an artist and an art teacher teaching people how to do watercolor art so you don't have to be a starving artist my recommendation would be to learn how to go from Starving Artists to

starring artist by learning the business of art instead of just the art of art so hope hopefully that's helpful sister appreciate you all right all right we're going to go to in in in the room Mara you we're going to wait for Mar to get the camera ready okay I think it's a um Alicia has the uh microphone okay so um people on you yeah that's why I repeated the question okay cool but they'll be able to hear this one cuz it's going through our our system okay go ahead Alicia what's your question so one

of the books that you consistently recommend is 10x is easier than 2x okay right so 10x in your business over 2x in it would be considered an exponential growth correct correct so then how does that compare when we are going over prices law stating that Excellence scales incrementally I don't understand the conflict so in regards to okay what like what's the conflict between prices law Excellence so so let me give you an example how to apply prices law to 10x is easier than 2x okay okay so prices law is um most people in business don't

understand the value of their own offer so they base their offer on something that they that they would be better off not basing their offer on for instance how much time does it take me to fulfill it that's not a good thing to base your like what what difference does that make so as an entrepreneur one of the things you have to learn to master which very few entrepreneurs learn to master is learn how to separate your income generation from time okay learn the value of your offer the value of your offer most entrepreneurs think

it's based on the pieces all the stuff that's in the offer they think it's based on the product right what the thing is that they created how much expertise and how long it took them to create it or they think it's based on they think it's based on um their person how much personal time they get the only value your offer really has has is the payoff what's the payoff figure out how much it would and very few entrepreneurs do this figure out how much it's going to cost them to live without your payoff and

then take that payoff whatever it's worth whatever it's going to cost them to live without that divide that by 10 that that's what your prices price should be most entrepreneurs is price most entrepreneurs prices are too low because they're trying to compete with other people who they think do do the same thing when you realize there's nobody in the marketplace like you but you then you can base your price on payoff rather than those other components that we talked about and that that's a prices law move does that make sense okay good stuff we're going

to go back who's next on on on the zoom Larry I'm I'm going to take one more on zoom and one more in the room just because I've got a hard stop at 11 o'clock so who's next Larry Daniel goie Daniel what goalie Daniel goalie talk to me brother and I'm going to repeat the question for YouTube y'all I can't hear you can you hear me now I can hear you yes talk to me what start with my question is and ask the question yes I just met you just few weeks ago watch thank you

thank you app but people can't hear you on YouTube I need you to ask the question what's the question okay my question is this you using all biblical principle is buil in us why most of the churches create more poor people than rich people why do more Why do churches um create more poor people than rich people that's a really great question I believe well when I tell you the answer a lot of people who are watching this are not going to like it um but it is what it is so his question was Why

do churches most churches produce more poor people than rich people um because the pastors don't understand the Bible practically they understand it traditionally but not practically and what I mean by that is so modern day Christianity unfortunately has its roots in Catholicism and Catholicism has a belief that in order to be righteous you have to be poor the so the Protestant Church adopted that false Doctrine now Jewish people don't have that belief but but Protestant people have that belief because most Protestants learned Bible from a Catholic perspective and Catholics like it's a Catholic doctrine that

poverty is piety and wealth is wickedness that is not a Biblical Doctrine that's just a religious Doctrine so that's why and so and and most people who teach the bible teach it so people can know it instead of teaching so people can do it I I look at the Bible as a practical guide book to how to live my life so I believe that's the answer okay I'm going to take one more in the room hopefully that was helpful okay most religions though okay but s okay so so most religions teach poverty because poor people

are easier to control than rich people and religion I don't by religion I mean by religion I'm I'm going to Define this by religion I mean people coming up with rules that you have to abide by that they tell you if you do them you will appease God but God can only be appeased by God he's not going to be appeased by you or me something we do so hopefully that helps um I'm going to go to one more in the audience who's who's got it Max talk to me brother first and foremost thank you

myin for the opportunity to speak and to share your knowledge I appreciate that um question is we all here to quote um you're the average of the five people you hang out with the most okay um in your journey in entrepreneurism from building businesses early on in the 80s to where you are now how has your community and your Your Inner Circle your personal yeah five people you hang out with the most how has that change and how is that impacted yeah so so I I I think that wow that's a really good question Max

because it made me real something I haven't talked about much that that is really major major major for me um I think people are too laxidasical about who they allow to influence them the scripture says he that walketh with wise men shall be wise but the companion of fools shall be destroyed um I believe that as I've like coached people and as I've as I've built my businesses I believe that the primary number one determining Factor as far as perspective between rich people like not rich people successful people and people who struggle in any Arena

not just money in any Arena the primary difference is people who are hyper successful they obsess over intention and they ignore distraction people who struggle their way through life hyper obsess over destruction and ignore intention and I think the people like if you're hanging around people who heighten your attention on distraction you're going to struggle your way through life but if you're hanging around people who heighten your your attention on in intention uh you're going to do so much better so let me Define distraction and attention and not just use those as words so by

Distraction I mean anything you focus on that does not move the needle in your favor by intention I mean anything you focus on that does move the needle in your favor so the thing that I thought of when you asked me that question is how much I personally hate small talk it's like I feel like I'm dying like like if somebody wants to talk to me about something that doesn't matter at all I feel like I'm being tortured right I hate small talk and it's like I have I have a reaction in my body and

in my mind and in my nervous system like why now I had that averseness to Small Talk when I was broke to the degree I didn't even have a television I didn't want to see anything on television I didn't want to know who won I didn't care who won if I was losing like people who are broke and they're watching other people win and they think they're winning talking about my team W you are delusional you are not on that team they do not know you exist right and so people like I it's hard for

me to tolerate it's hard for me to take people want to give me all the details about a football game a basketball game a golf tournament a baseball game or whatever and they're broke I'm like how are you watching that in your family is struggling why are you having this conversation with me right now why are you not going into your creativity and figuring out a way to fix the problems that you have in your life like my my daughter's the youngest we didn't have a television in our house till she was like a television

with TV channels we we had we bought videos that we intentionally wanted to watch that were either educational on biblical stuff for my children or myself or educational on business stuff for me but we didn't have television I didn't want somebody telling me my vision right the television is the electronic income reducer so is the phone you're sitting there scrolling for hours watching what how other people were winning on Instagram and you're broke as a joke and ready to choke so so you have to hang around people who obsess over intention so you can begin

to obsess over intention and ignore distraction I think that's Paramount I appreciate y'all joining me on this live YouTube today I hope it was beneficial um for those of you who'd like to take the make more offers challenge by all means feel free to go to make more offers challenge.com and take it and if you don't want to take it that's fine I we don't need to sell any more tickets I mean we're going to sell plenty whether you buy one or not but it could be a pivotal turning point in your life because just

like I'm teaching the stuff on YouTube the the teaching that I do on the challenge is on another level right so I've been I I got started as an entrepreneur when I was 25 I'm 62 I've got 37 years in the game of Entrepreneurship I don't even have time if I did a YouTube video every day for the rest of my life I would not have enough time in those you YouTube videos to teach you everything I know about business so for those of you who want to come join us on the make more offers

challenge go to make more offers challenge.com and join us you will be glad you did if you do the VIP experience it comes with a 10 back 10 times better than money back guarantee if you buy a general admission ticket it comes with it if you buy the ticket I will have your money guarantee right so I just want you to understand that there's no money back guarantee on the general admission ticket because I can't tell whether you're paying attention or not so I'm going to do my part if you do your part and you're

not happy I'd be happy to give you a refund all right hope y'all hope this was helpful go watch this video 20 times adopt this mindset I challenge you I dare you to come back a year from now and tell me it didn't change your life all right in the meantime in between time stay blessed by the best we'll see you in the next video to answer your question because I think we're going to do it again