In 2025, it will take you longer to read something and comprehend it than the amount of time it took to create it. So, if you think finding the signal amidst all that noise is only going to get worse with all the AI-generated regurgitation of posts on LinkedIn and all the SEO-optimized blog posts that don't actually contain anything valuableâwell, you're right. We have to move up the knowledge work value chain, and luckily, we can do it with AI as well.
Let's come back to the fundamentals of knowledge work and find where we can gain leverage. Knowledge work can be broken down into four steps. First, we have our inputâdata, knowledge, and information that we gather.
Then, we process it to get some sort of output. From the feedback of the output, we then improve our input. Over time, we're going to spiral upwards and improve the quality of our knowledge work.
Now, most people spend the majority of their time thinking about how they can outsource their thinking process to AI. They are using tools like ChatGPT and saying, "Okay, you write this for me; you do that for me. " However, we realize the results are not particularly fantastic.
Why is that? It's because the input that large language models (LLMs) have is pretty average. We're averaging down to the level of the Internet; there's some gold in it, but the majority is pretty mediocre.
Instead of focusing on the process, we want to focus on using AI to improve our inputs. Even if nothing changes in the way we process information, our outputs will be better because we won't have this "garbage in, garbage out" problem. Let's concentrate our efforts on using AI to help us improve our inputs.
The addition we are going to make here is to incorporate academic papers and research into our input. Now, you might think, "First of all, that sounds boring; second of all, this is practical work. " This is not some sort of academic research that we're conducting; we need practical outcomes.
But think about it: Do you read the Harvard Business Review, McKinsey Quarterly, or the MIT Sloan Review? All of these aim to take boring, hard, complex academic papers and make them relevant to working professionals, delivering insights in a way that allows us to extract something actionable from them. We need to realize that we donât want to be readers of HBR.
We read so slowly. If you just feed the entire archive to ChatGPT, it will immediately know so much more than you. We donât even want to be the writers for HBR because people spend their entire lives writing a few insights.
Instead, you can leverage those insights. Why spend the time researching? What you want to be is HBR itself for your team or organization.
This means going through trusted, complex, and nuanced resources, translating them into the context youâre in, creating frameworks that turn theoretical knowledge and insights into something actionable, and delivering it in a way that busy people can understand. We need to move up the value chain and look at things that used to be reserved for academics, scientists, and authors who had the resources, time, and brainpower to sift through long-winded papers. Now you can too.
Letâs take an example, and let me show you the three tools that I use to ensure I become the HBR for my team and organization. Letâs use an example of one of the biggest challenges that managers face: the problem of a team underperforming. There are bright people, but they seem like they donât want to do anything; theyâre always complaining about stuff.
How do I improve team performance? Usually, if you get average input, you might go to ChatGPT and ask it this question, which will give you some average results. You might go to Google, and it might give you some average inputs.
Letâs give it a try. âHow to improve team performance at work? â Common question, right?
Oh gosh, it tells you to focus on goals and open communication. These are just such empty, broad recommendations that are not going to lead to great output. What I like to do instead is to use the first tool of today: Elicit.
This tool helps you find academic papers related to the question you ask. So letâs copy and paste this and see what kind of results we get in Elicit. It's free; you just have to sign up, and youâll get something like this: a summary of the top four papers for free, along with a list of relevant papers.
Now, I like to ensure that what Iâm reading is well-cited and peer-reviewed, not just some random paper. I sort by the most cited. For example, "team design features and team performance" seems to show a relationship.
Letâs take a look at this one. What you can do is click into Semantic Scholar, which often leads you to the actual paper itself. In this case, it is locked, so if you donât have access to a university subscription or something, you might not be able to see it.
No problem; weâll just copy and paste the paper name and go into Google to see if we can find a PDF version. Here we go: hereâs the PDF published by Sage. Letâs double-checkâit seems to be the right one.
Okay, weâll download this, and then weâll use the second tool of the day: Notebook LM by Google. Unlike ChatGPT or Claude, this tool isnât using AI on knowledge from the internet; it only uses sources that you upload. So, you have a lower likelihood of hallucination.
Sign up with your Google account, and youâll see something like this. You want to create a notebook, which essentially just houses your sources. Since weâve downloaded a PDF, weâre going to upload it here.
Now, we havenât even read the paper; we donât really know whatâs in there. So, what I like to do is use it as a table of contents first, which is automatically generated by Notebook LM. Now we have a table of contents.
"Groups" is important; thereâs classification theory. It looks like we have to look at characteristics, some team size, team level, task design, and leadership. Okay, interesting.
Now, I donât want to read this yet; itâs a lot of text and really poorly formatted. But you know, Notebook LM is still pretty experimental, so weâll give them some time to figure this out. Now that we have a general idea, letâs click back on the Notebook guide and look at the suggested questions.
Since we havenât read it, but AI has processed it, I usually like to use one of the questions just to get a basic gist. Here we go: âHow do team design features impact overall team performance? â Letâs see what it says.
Looks like there are about three components, and we saw that in the table of contents as well: team composition, task design, and leadership. I love this about Notebook LM. You can click into this to find the actual place in the source where it discusses this idea.
So, even though this giant paper is probably tens of thousands of words, I can identify which parts are most relevant to me and actually find the citation so I can better understand what they say. Letâs say, for example, that I canât change the team compositionâIâm not going to fire anyone or hire anyone newâbut I want to focus on task design and leadership. I can prioritize these cited areas first.
Thatâs the first cool part about the Elicit to Notebook LM workflow, but this is only one paper. What I would do again is go back to Elicit and now see if there are any other interesting papers. âLeaders can learn about teamwork by developing high-performance teams.
â That seems interesting. Letâs take a look and see if we can find the paper. Oh, hereâs the PDFâfantastic!
Now we donât have to. . .
oh no, okay, bad request. Thatâs all right; it happens. Letâs go back and check the publisher.
Oh, itâs a Wiley paper. Letâs see if we can get the PDF. All right, we canât.
If youâre at work, surely your workplace will help subsidize getting this paper. But even if they donât, letâs see if we can find it somewhere else. Letâs see if this is the right one.
Fantastic! Hereâs the second PDF we got. Weâll head back to Notebook LM, and this time weâre going to press the plus sign and again upload it.
Once thatâs done processing, youâll see down here that now you can chat with both sources. But before we do that, I want to uncheck the previous one because I just want to understand what this new paper is about. So let me generate a table of contents for this one source, and weâll see that itâs generating a new note.
Letâs wait for that. All right, here we go: there are five essentials to building high-performance teams: capable and committed members, norms, a team structure that has a clear mission, responsibility, goals, and a framework to get results. See, this is already so much clearer and more specific compared to the Google search results, which just got diluted over time by everyoneâmaybe one person starting from the source, but eventually secondary sources dilute the message.
Okay, a way to manage team processes, and thatâs the fifth one. Great! Now letâs select both sources and ask, âWhat are the key changes a leader can make in a team to improve performance?
â Now it will look through both sources and give us an answer. All right, it says: âFocus on member selection. â Letâs say thatâs not relevant to us.
âPromote task meaningfulnessââthis was mentioned in the first source. Great! âEmpower the team with autonomy.
â I donât know if weâve seen this. Okay, this was in the first document. Great!
It gives us the exact things we should be doing: âCultivate team coordination. â All right, âProvide effective leadership,â which means guiding, motivating, and supporting the team. Letâs see the details.
Now, letâs say out of all of this, I think for my team the most sensible action is to promote task meaningfulness. I want to empower the team and facilitate team development, and of course, provide effective leadership. So, give me a detailed plan with three changes we can implement to improve team performance.
Now you have a high-level plan for doing this, but it still feels somewhat vague. Even though we know the input is good and weâre focusing on what academics have found out, we want to do the next part. Weâre going to copy this and go into Claude and say, âHelp me create a detailed plan to improve team performance usingâŠâ and Iâm going to paste in what Notebook LM has shared with me.
In just two seconds, we got a 12-month, three-phase, four-module plan to improve team performance. Just think about itâif you were in HR or you were a team lead and you shared this plan with management, they would be blown away. But thatâs not all we need.
Letâs say, out of all of this, it still sounds somewhat complicated. So letâs ask, âWhat are the 80/20 changes I can make to my team to drive performance that depend on leaders and not on the team members to make a change? â Iâll ask it to refer to these two studies, which are called a âmeta-analytic reviewâ by Greg and by War.
Now Claude has a better idea of where Iâm getting these insights from. Based on the details it knows about these two sources, it gives me the core leadership action plan. Okay, âTask design optimizationâ seems to be one of them, âAuthority distributionâ is the second highest impact, and âContextual support.
â So now weâve gone from a 12-month plan to a 3-month plan, and it gives us some expected results. Whether thatâs true or not, we can wait and see. But it helps us list out things like key success factors and measurement frameworks.
Letâs say, âHelp me create a matrix to better design tasks with clear goals and interdependence structures. â Here we go! Now weâve got a framework that we can use to assess goal clarity levels.
We can use interdependence levels, see where they intersect, and even show the team, âHey, this is what Iâm thinking about for changing how we think about tasks. What do you think? â and get their feedback on it.
Now, if we simply ask Claude, âHelp me with what I need to improve my teamâs performance,â letâs see what we get. All right, itâs asking me a few questions. Thatâs actually already an improvement since previous versions of GPT.
Letâs say, âWork with teams. . .
" âThat are underperforming and unmotivated. â All right, and see, the plan it gives me is so much more vague. Right?
Itâs âCommunicate and provide feedback. â I know this! âHaving clear goals.
â I know this; I know all of this. But it doesnât help. Help me create a framework to set goals.
Yes, SMART is good, and monitoring is good, but as you can see, because the input quality is not there, weâre stuck with these buzzwords that we hear all the time. I am excited and optimistic about the changes coming to knowledge work. We can critically think more; we can actually be more creative and associative.
Generalists will have a great time in this era of AI. Let me know how you feel about it. Check out this video on how I use AI to create McKinsey-style visuals, and Iâll see you in the next video.
Bye!