How to get 145k followers on LinkedIn in 1 year (it takes less than 1h/week)

I went from Z to 145,000 followers in about 14 months on LinkedIn now I know what you're thinking LinkedIn is Mega cringe and I was like you too until I saw all the value I was getting from LinkedIn literally millions of dollars of revenue flowing into our businesses I think you should give it a shot and okay maybe you don't need to give it a full shot but you can give this episode a full shot learn how to grow really big on LinkedIn a bunch of hacks that are not being shared anywhere uh like how

to create LinkedIn video and why LinkedIn video matters someone's going to listen to this podcast and make millions of dollars that's for sure um it's a in-person podcast that was filmed at ip2 which is Andrew Wilkinson's uh event people paid thousands of dollars to be there you get the benefit of being there but you didn't have to fly to Victoria British Columbia so hope you this enjoy this episode and if you did comment below uh and let me know what you think [Music] enjoy a little bit about Greg so starded and sold three VC back

companies was an ad buyers at to redddit Tik Tok and now I run a cash flowing holding company like some of you here what's in the cash flowing holding company what do you make money from we've got four agencies three of them are productized agencies that use AI of course um AI assisted SEO AI assisted ads uh design agency uh internet communities sweet um you have talked a little bit about buying communities and building communities can you talk about why you think that's kind of an arbit or what you've shared online so my whole thesis

like what I'm betting my entire career on is this one funnel that I call the ACP funnel so it's basically a stands for audience you build audience up top then you convert that audience into a community and then you build a product for that community so when we start a business you know most people start a business they build software you know they'll go and build a cpg product we don't do that at all we start a Twitter account and if the Twitter account gets traction or an Instagram account or the Tik Tok account then

we know that there's something there we'll create a community and then we'll build up that product what's a specific example of a product that you've built to to sell to a community like that so we built a business called uh boring marketing.com which you know we'll probably do 78 million in AR next year and it started off as a Twitter account called app boring marketer yeah you you have people like I know you're friends with Cody uh Sanchez talking about boring businesses right but no one was talking about boring marketing so we said okay let's

just grab the Twitter username boring marketer simple as that and just give people tips on boring ways to grow your business turns out a lot of people wanted to talk about SEO so we just like kind of pivoted it to SEO and then it started you know getting 10,000 followers 15,000 30,000 and then we built a free community for people interested in boring marketing and we built the AI assisted SEO tool yeah so that's how that's kind of how it works uh so you built a SAS tool that you sell to them instead exactly sweet

um quick break in the Pod to tell you a little bit about startup Empire so startup Empire is my private membership where it's a bunch of people like me like you who want to build out their startup ideas now they're looking for content to help accelerate that they're looking for potential co- Founders they're looking for uh tutorials from people like me to come in and tell them how do you do email marketing how do you build an audience how do you go viral on Twitter all these different things that's exactly what startup Empire is and

it's for people who want to start a startup but are looking for ideas or it's for people who have a startup but just they're not seeing the traction uh that they need so you can check out the link to Startup empire.co in the description what advice do you have that is specific and tactical and practical for this audience about perhaps going viral online or simply creating Better Business content so M let's talk about something a little cringe so I'm obsessed with LinkedIn right now good and I I talked about this in my session um and

I'm obsessed with LinkedIn because 2024 LinkedIn is the equivalent of 2020 Twitter when in 2020 Twitter I know there's some people like Sean pory Andrew actually you too you know you started going guys like I started going viral in 2020 2021 and we all got hundreds of thousands of followers cuz it was just so easy it was fishing with dynamite LinkedIn is fishing with dynamite right now and I can give you some tips on how to grow on LinkedIn yeah please um okay so by the way I was like you 14 months ago I wasn't

even on LinkedIn and I grew from 0 to 100 25,000 followers with probably like 15 hours of work in 14 months and that's actually translated into millions of dollars of Revenue and how I did it was a few ways so okay so take notes by the way if you want to go viral on LinkedIn get your get your notepads ready cuz like you might as well I like that right yeah like you might as well yeah okay so step one did you know that there's a tab on LinkedIn right now that was just added that's

a video tab do people know this I'm not even saying no one no one knows this but LinkedIn is becoming Tik Tok if you post videos on LinkedIn right now they they go far so some people don't have video content so you're probably like oh I don't have video content okay well you have two options option one is youate faceless video content meaning you go out there you use a bunch of AI tools to create video content and then you just record over it or if you don't you can use tools like 11 Labs where

you can just write a script 11 Labs is an AI tool that will read the script and assign a voice to it so go and create some faceless video content that you'll then post to LinkedIn uh I mean and then the second thing you can do is obviously record video content yourself that takes a lot more work and then also some people don't like being on camera which I totally get so step one is you you you post that video content and that video content and you you have a few options on captions to post

that work and I'm getting really like technical here like these are things that work because I think that I I really want people to leave with value good so one is you you just put a caption that people will agree with AKA the future is now or like it you just put something that everyone's going to agree with with the video you know like uh the world needs more positivity now than ever it's like yeah I kind of agree with that and you get some likes and you accompany that with the video that's one thing

so video the second thing you can do is story stories work really well in LinkedIn I'm sure you've seen that what you should do after this is you know every get someone on your team to sit with you and get them to ask you what are the 15 stories that that are most interesting in your career and get them to ask you that question and write with them 15 stories at least because it it's hard to think about it on the top of your head so write those stories down would we write those stories using

the Matthew dicks type stuff like I am here blah blah blah exactly and now everyone here is equipped with you know how to tell a good story yeah so you know you can do it you can write the stories yourself I just find it's helpful to have someone there to ask you like you know what was what was the hardest thing uh in your career or tell me tell me a story about how you know you failed an exam in college mhm vulnerable stories work really really well and then you have to the thing with

LinkedIn is you actually have to pair the story with a picture ofie really you have to that's the way you're going to get those likes sweet so you have to go find interesting photos of you and pair them with the story and that'll that'll make that content go 10x more viral videos stories you got one other like LinkedIn hack that if we're starting from nothing or from minimal engagement what what's one more thing that people could do next week even just to kind of Kickstart it the third thing is find find infographics that have gone

viral before and and just post them obviously giving credit to that person with a very you know with a with a banger line kind of like one of those the future now the future is now with it I had a post one of my first posts on LinkedIn was you know a year and a half ago or so and it was like you know I guess it was 20 2023 January 1st and it was basically like this year is going to be great that it was like an infographic that this year's going to be great

it's like of course this year's going to be great that everyone wants that to be great it got 456,000 likes on LinkedIn really yeah can you talk a little bit about how you then took that audience and monetized it yes we'll we'll get actually very specific about how to how to take audience from LinkedIn and convert it to to leads so the mistake I was making was I would create a post and then in that post put a link to something I was trying to sell or some lead Magnet or some Community whatever it didn't

work cuz LinkedIn is suppressing that that piece of content so I actually went to the LinkedIn office and I asked them how can I put put links in my content such that I can get people to click things because what is the point of creating content if you're not going to be able to get people to sign up to the things that you want them to sign up to and by the way side note Twitter sucks right now like yes you know it's you can get a lot of Impressions but once you put that link

in there your post is going nowhere so what the LinkedIn team told me is that if you post something that gets more than uh 150 likes 200 likes after 4 hours if you put the link at the bottom of the post you will not be suppressed by the LinkedIn algorithm so so you edit the post you edit the post and by the way this is all like going back to what we learn just learned about uh delegation this is all things that you can delegate you know after for just create Sops around which I do

I like I you know I I barely log into LinkedIn like you so you know okay so T your question um I'm obsessed with lead magnets and we talked a little bit about lead magnets in my workshop for those of you there but the Mi the mistake that entrepreneurs many entrepreneurs make around uh creating websites nowadays is they get strangers to come to the website and it's all about buy my product yeah but people don't come to your website to buy your product they come there to learn they come there to do to cre uh

I you know I call it a primary task they have some primary task of why they're going to the website so the example I used yesterday was uh if you're going to ford.com you might not want to buy a Ford Expedition but you might be there to learn about EVS you might be there to uh just see pretty pictures of a red Mustang so what you you make the link magnet so yeah so what I what I do is I try to figure out what are the things that I want you know people to do

and I create multiple lead magnets every single month I I link them in in my LinkedIn posts and then I nurture those people and so I have people interest for example I have a lead magnet around a database of startup ideas 5,000 people have downloaded that in the last 30 days from LinkedIn M now I have those 5,000 people interested in startup ideas I don't know what I'm going to sell them but at some point I could sell them something and now I have them segmented in convert kit cool that's how it works would people

be able to come up to you we're going to be hanging out at the happy hour tonight if they don't even know where to start about lead magnets will you give them free advice you tell them what to do I would be honored for people to come up to me and uh and yeah please do please do I'm here so come come say hi thank you thank you there you have it folks now I hope you got a few nuggets from this episode and uh and just start posting on LinkedIn just just start you know

learn uh get some get some reps in and see if you like it and if you don't like it you can always stop doing it but uh I think 2025 is going to be a huge year for LinkedIn uh I also did an episode with Cody Schneider friend of the Pod where we talked about some opportunities uh with LinkedIn agencies as a startup idea and I will link that uh in the description so uh like comments and subscribe if you want more of these videos uh giving the sauce away for free uh and uh I

read every single one of uh these YouTube comments so um I I'd love to see you there all right all right go get him happy building I'm rooting for you [Music]