How to Make $10K/Month with Faceless YouTube Channels & Automation

I did like 200 Grand of that in like two months especially the very explosive ones where you're actually doing like 100k to 120k a month of a singular Channel these are usually channels that operate in more grayish areas of YouTube Not only does your title thumbnail text matter what's in your video and what's being said inside of your video matters a lot of the channels I run are something that comes up very fast and goes down very fast so that's why when you see those insane analytics it comes with a drawback before we start this

podcast I have one little favor to ask you can you please hit the Subscribe button down below so we can help more people every single week thank you let's Ki off okay let's start let's do this all right where I want to start is really getting into the detail man so like how much have you made from YouTube you think in total all right basically in YouTube Total I think I don't have like cuz there's a lot of side income streams as well like like obviously you have like sponsorships but I think it would be

close to 2 and a half million in Revenue um and that's been yeah before my 21st birthday yeah oh my God and how many channels is that like as a breakdown um so here's the thing you have to understand about the way I run channels is a lot of people have like channels for like like you for example four or five years yeah a lot of the channels I run are something that comes up very fast and goes down very fast so that's why when I when you see those insane analytics it comes with a

drawback just like um anything like there's a balance in it so um these channels uh I run are very Trend based videos so for example you recently had like um the situation with Diddy and all those celebrities going on like I I did and I can show you um really quickly I did like 200 Grand of that in like two months um I'll show you and and this is long form videos this is long for videos it was 11 just on uh one channel it was 11 million long form views a month with at $11

RPM so that's like how many how much you get paid per a th000 views um and what do people get wrong about this because like let's take a little bit of a step back so 2 million you've done you've like 15 channels or 20 channels where where's disconnect between you and everybody else on YouTube right now so there there like there's multiple avenues like people think like okay like when when they say oh okay I'm a YouTube expert like no I'm not a YouTube expert cuz it's like saying oh yeah he's a doctor but that

doesn't mean he's a brain surgeon you know there's a difference between those like in in YouTube you have different Avenues you can go into and what I specialize in is I'm very good at identifying okay where is a market that has a need for Content but is underserved and also has explosive enough growth where in a very short period of time I can make a lot of money and then basically go on to the next thing so I write waves instead of like building long-term Brands I've also we can talk about that later but I've

also started building like more long form like actually branded channels where you if you would watch it you would think this is like an actual person making the videos but it's actually team behind it and then we're posting like three four times a week what a normal Creator could only post like maybe once a month or once every two weeks um so yeah basically what I'm really good at is identifying Trends and hoping on them give me examples of something that's underserved and then you go into the exam you go into pumping out the content

for yeah so I I'll give you an example I can talk about it freely now because um you YouTube does this every time um and it's a US politics that was a massive Niche um like a actually a couple days ago like the fern video no yeah it was related to that but it's actually more simple than that so it was basically commentary of what the news was reporting um around us politics so for example if Jimmy Kimmel said something you would make a video like Jimmy Kimmel just called out Trump or something like that

um and these like we were putting like 1.5 million real time views per 48 hours so that was like two to six grand a day um I can I can show you all the analytics in a second if you want but um yeah it's like these very shortterm um niches and and they sometimes people tend to also operate in more gray areas of YouTube um so that's what you have to understand these things come with a drawback like yeah you can you can run these Channel channels um but especially the very explosive ones where you're

actually doing like 100k to 120k a month of a singular Channel these are usually channels that operate in more grayish areas of YouTube so um things like compilations where you can run into like copyright issues like those things pull a lot of views but on the other hand you have YouTube policy you have to be you have to be studying that quite a lot um so yeah and and then you of course at the Branded channel so those are like two completely different ways of running your business so when you ask how many channels have

you run it's um it it's probably mult like hundreds hundreds of them but because what tends to happen is you start a channel it blows up and then you're Runing away like a trend and it's usually like three four months and then on the longer side you have one year two years and then I think the older channels that are a bit more consistent are have been around for like four years something like this um but um yeah you usually cycle through a bunch of different channels so on average I run around 18 to 20

channels at the same time and they're in different niches which means you need to learn something new or hire the right people to be script writers and this is all faceless as well for contact for people so as a result of that how do you go zero to one like how have you been able to do it so let's take a step back a second like when you're looking at this opportunity 2018 or when you started when you were 13 years old like how do you do piece this together being like I can come in

here blast the [ __ ] out of a niche and then move on yeah so um I learned this actually and is a very famous channel from watch Mojo and uh also another company called and they don't own watch Mojo but it's called screen uh they own um Channel Screen Rant as well and a couple others it's called valet Inc um and I got introduced to them U because I I started the Twitter and and some repap from them reached out to me and asked if I wanted to edit videos for them that's how I

originally got in touch with these like faces videos where they asked me to edit for them and I was editing uh I I had a Minecraft Channel like when I was 13 as old 13y old too and um yeah and they saw the videos and they were like oh yeah would you like to edit because that's how they used to do their um hiring um they would reach out to creators on like small creators on YouTube asking if they wanted to edit for them idea yeah yeah it's a very good ide I still do it

myself as well like I reach out to smaller creators see if they wanted to uh work with me but anyway they they reached out to me they were like oh oh do you want to edit for 200 bucks a video I'm I'm like 30 I'm like [ __ ] yeah I want to edit for bucks a video like like that's that's like uh six say six weeks worth of pocket money or something like that like even more more than that so so I started working with them and then I realized I'm like okay I have

Fiverr over here which I used Fiverr to like make like Minecraft server banners um and and I also saw people on Fiverr like um offering editing service for like 25 bucks and I was like I could just literally Outsource this to them so I started Outsourcing that editing work to all those um all those FIV editors and I I basically started creating a freelance team behind me so I would take on um this faceless video work and then I would outsourc it to my team and then eventually someone came up to me one day and

I think it's like around 14 15 years old and they were like why the [ __ ] are you not starting your own channel I'm like yeah damn why why am I not so from there on out started building my own channels um and that's basically how I got into the industry it was basically by first getting hired as a freelancer and I think a lot of people start this way where they either get involved by you know a friend needing help on a Channel or um nowadays it's a lot like social media and courses

but it used to be like indirectly like oh yeah I need help on this channel and they started their own channel so that's how I originally got started and um what was your experience like when you were younger in school like what were you like as a child because you're you're make your print in is casha 134 it's small right but you're piecing it together well um I would say uh how do how do I put it in a friendly way I'm like I'm quite strange like uh really yeah yeah like I can be I

can be outgoing but I can also be incredibly like obsessed and introverted um which means like like my schedule would literally look like this I would go to school and whenever the teacher wasn't looking I would be working on my laptop and then when they were looking I closed my laptop and they turn around again I open my laptop and start working again on like videos then when I got home I would I would start editing and contacting the clients cuz um school would block all social media networks but I absolutely hated school and I

was basically absent most of the time like I was in school but I was not my head wasn't there like I was just somewhere else and it got to a point where I struggled in school for the first three years like this is high school so I I struggled like quite a lot and then all of a sudden like my my my dad came to me and he was like okay you can work on your business just crush it in school and they'll leave you alone so I was like [ __ ] yeah let's let's

try that out so um I just started like studying for the test really uh hard last minute and then I started crushing the test and eventually I I got like all A's like the like top grades and then eventually I could go ahead and go to my teacher I'm like listen this is my track record let me sit in back of the class and let me do my thing like I'm just working on my own company and eventually they just gave up they just let me either sit in the hallway and work on my business

or uh sit in the back of the class and work on my business how much were you making what age were you um and this was so I when I finally achieved that like that where I could just like do my own thing while the teacher was doing the explanation I think it was like four so in in in the nland where I'm originally from that's like um like we call fourth grade basically it works different from American or the UK based systems but you around like 16 or something at the time and I was

making like 10 15 grand a month of AD Revenue then yeah yeah yeah so I was doing like triple triple what the teachers were making but I wasn't I was very quiet about it like like um like my mom originally thought cuz she had a parental bank account and then um the Google AdSense you like you see the Google Ireland that comes in she was so confused she she like she was like like are you sure what you're doing is legal like is it legal I'm like yeah yeah it's legal that's how you know you're

making so much money like I remember hearing horoi talk about that his dad rang him and was like someone's paying you $42,000 a year and he had like 1,000 people paying him $42,000 a year and he said is that illegal yeah I know it's it's they can't fom and it's nothing to do with your parents just the fact that they can't articulate that sort of money from like the internet basically creating from the internet yeah so won't me true the process so of how you scale up you scale up that operation what was your team

like were you you doing all the script writing at this point because I think this is what people get wrong right they think faceless channels or content in general I just make a video and then hopefully grow it and have a business on the back end but 9 years for you what's kind of been the structure I I did everything myself the first I think three or four years so I I deeply understand like I'm I'm a great editor as well like I'm good at editing I'm good at wri like I can do everything myself

basically and I think it starts with that like I Al also tell people when they ask like how do I start out is yeah just learn every aspect of it yourself cuz what people tend to do is like immediately go ahead and and and this is also a problem with I think like software startups or something like that where you have a Founder like oh I have an idea let me go higher death but if you don't understand how to communicate with them it's not going to go anywhere right like you have to understand you

have to be able to solve problems for them when they come out because usually you're going to be the problem solver as CEO so um yeah the first couple years were just like me doing the actual work so writing scripts um doing even doing the voiceovers sometimes like with my like he heavy accent and um and then and then also editing the videos and and then once you go have that down as this is with any company once you get it down you can then very easily start communicating with the Freelancers you work with cuz

if you can't do that and I I see this disconnect in a lot of companies like not even YouTube itself if you can't properly communicate with them like oh this is wrong because this and this you know um then you're going to be making so many mistakes that's the issue so um yeah once I had um learned those base skills and this was like subconsciously I was doing this like I wasn't actually thinking oh yeah I first need to learn the base skills this was just like yeah yeah this was like the natural progression of

it um but looking back to it that was very beneficial cuz otherwise I could never scale the operation to where it is now because what I can do now is I can I can make templates for the team you know I can properly communicate like um let's say there's something wrong with the edit I can easy say oh you can put over this effect or uh you can do this and this and this it's um and that that's really helpful um what I love as well man is the fact that you're taking a business approach

to YouTube and that's been your angle right so people might look at you and they might think you're a creator but but you're not though right like I don't like being in front of the camera that's why you don't see me like that's why I mly grow my brand on on Twitter I just yeah I just like I like speaking about it I but why did you focus on YouTube versus other businesses because it sounds like to me that you could have done anything right you could go and learn anything but making YouTube a business

seems very [ __ ] difficult because growing channels is actually hard in growing businesses businesses are almost linear right higher problem solve solution release it sounds like you picked a hardest business and then you nailed it but you could have done other businesses well you have to keep in mind like this was like uh and I I think it's like we discussed this before but I think it's different nowadays where when people start a business they're very consciously thinking about hey I'm going to start a business and what tends to happen and I think I

see this with a a lot of like other like successful peers is they rolled into into it naturally it it kind of evolved on okay I'm doing YouTube as as a funny Hobby and then it kind of escalates from there that that's how I got into it but what what happens nowadays is people consciously choose to start a business and then what happens is that overthinking comes in like oh my God am I making the right decisions instead of actually taking action and that's the that's I think the main driver that got me where I

am today is I was just doing stuff all the time like everything like when I saw something interesting like a new Niche or I saw like hey I could optimize something here I I would just execute it in the shortest amount of time possible like and I still do that to this day like whenever I see an opportunity I'm like okay let me just look into that like um like even even when it's just unrelated to what I'm currently doing just letting your yourself try stuff out like gives you that Source material to come up

with great ideas for your business Natural Curiosity exactly however what's the line between Natural Curiosity and shiny penny syndrome that's a very good question like I I am probably a really bad patient of shiny object yeah like very bad patient but I think the main I think the main um solution to solving shiny object syndrome is making sure that your focus is on something new inside of your business every day right so if so if you find yourself kind of drifting away to totally different unrelated projects um I always go like okay what can I

make new or like redo in my current business business that could improve it and kind of give me that you know another Spike of dopamine or something that's novel right and and so every time I catch myself doing it I'm like okay I'm going to let myself drift away for a bit and and just like check it out and then after after you know x amount of time depending how much time I have to day I'm just going to pull myself back and and refocus and and try to do something novel within my own company

right if it's making perhaps a new type of video format or with my software company I I make a new feature or or I think of a new feature I I tend to have a lot of projects going on within my company just so because my that's just what my brain needs is it needs that new like novel stimulation all the time and and and if you try to force yourself to focus while your brain isn't made to do that you're just going to burn yourself out super quickly and so you need to structure your

company to the way your brain works cuz if you like you're if you fail your entire company fails so you have to like I structure my company and and the culture around it as well and a way where I can function I can function optimally it makes sense because it sounds like to me that you're very much zero to one type of guy like the creative almost like uh wire framing type of individual the design Leed versus the scaling side can often be boring which is why PE is is the scaler right like you need

people who can drive the business forward whereas for you you your Natural Curiosity is the tinkering the beginning we'll come back to the startup for sure but I want to focus on the faceless automation side so is this a big opportunity for people in 2024 or has opportunity kind of fallen off for faceless channels um do you want to launch a podcast for your business but you don't know where to start remove the stress pressure and all the overwhelm that comes with it by working with podcast University if you're an ambitious individual who wants to

build your influence online grow your own podcast and also stand out from the crowd podcast University is for you we help you with the strategy equipment the content your guests everything you need to create a top tier podcast if you want to learn more check out podcast University and start your podcast Journey today I would say it's a lot harder like um like a lot of people love to say like oh yeah do you want to quit your 95 like join YouTube automation like like that's also what my idea when I came into like building

a personal brand like I was so sick and tired of like people like misrepresenting the business model and it still happens every single day like it's so tiring and that's what and and I think that's why there's also like a like a counterculture that really hates like faces faces videos but that's because you know uh the problem with it is it's being made out and the entire name YouTube automation is being made out as oh yeah you you hire a team and it's automated no it's not like that like you're constantly checking the videos you're

constantly like revising you're like uh some freelancer tells you that there is supposedly a power outage in in yeah like like there's always something like always a problem to solve it's the same like like I don't understand how people expect like when you hire something it's going to be naturally easy like that doesn't that's not how business works right and like yeah especially when working with Freelancers like you'll get the craziest excuses like craziest stuff like like they're really nice like they're really nice people but you also like sometimes have bad apples I think the

reason why and myself and PE are laughing because uh We've a lot of young editors too and like when I was 20 or when I was 19 20 if I didn't like something in a company I just leave just the next morning you're like I'm sick I got a bug I'm going to leave whereas I think we're probably used to like sticking it out and putting a pad and speaking to the manager and changing things so we've often had like just things just fall down overnight and we're like why does that happen and it's because

these people are 19 like they just want to drink Pary of sex right yeah exactly that's the issue bro like I'll tell you a funny story it's uh I I used to have um an African manager I would pay him like four or five grand a month and uh well for for where he's from in Africa it's crazy money right so all of a sudden a week goes by and I haven't seen a single message of this guy and check his Instagram stories and this guy is in the club pooping bottles with 10 women next

to him based of all the the money he's making cuz he's making crazy income right from because like I'm paying him a western salary on cuz he he was doing a lot of uh a lot of work so now I've got a new manager but like that that's pretty funny um but anyway back to the original subject um basically what what you have to understand is that it's still a great opportunity like uh there's many many people uh just also outside of my community that that are making wildly uh um wild amount of money from

YouTube um we'll call it YouTube faces I don't look calling a ug of automation um but really the thing is now is that um with the amount of attention it's been getting so that started in early 2023 um the main advantage you used to have which is called first movers Advantage is kind of fading so as soon as you see a new opportunity jump up right so for example let's let's take um that us politics right you see like three or four channels in the US politics they started to three weeks ago and they're pulling

5 million views a month like after two or three weeks of starting the channel that's what we're we're looking for we're looking for these type of signals where we see channels have recently started popping off like um and doing crazy numbers right um because that usually indicates a really heavy imbalance in the uh supply and demand so like the the supply is way lower than the demand is right um the problem is there are now so many other people looking for the same signals and there are more um more mature tools like the one IUN

that scan YouTube for these types of channels so in especially when on the lower quality side um it really becomes a raise of who can skill the fastest like you need to be a master of of basically um having a good team cuz if I see an opportunity I need to act really quickly because you can you can see how fast these channels come in the market they for example when I have a channel uh and I build a channel in a niche you can guarantee in a month from now especially if that channel is

putting 10 million views a month that's going to be a 100 others doing the exact same thing and and that's the issue now on that um on the bottom basically bottom feeling content which is very profitable by the way for a short period of time and how much money views would you need to Hisar um I I'll I'll kind of show you I I'll kind of give you an idea what the view graphs usually look like on like these really trendy channels so and you can show this to the camera as well cuz like I'm

thinking about that Fern video and if anyone doesn't know like the Trump assassin assassination video they did it within 36 hours I think I think it was about the Sunday or the Monday morning yeah that was really good capitalization so this is what a graph usually looks like um on like like channels so you have a existing Channel Jes if you want you can record the screen I'll later for the for that I can screenshot it actually if you don't mind yeah yeah yeah and just for a bit of context on this like how much

so so you produced a video and now if I'm going back to that Trump video cuz it's the only one are really going to watch or poly matter you know po the production is so high the animations are so high that how can someone start something like that yeah so that that's usually those are like um actually like guys your age like a lot of them run those branded channels yeah and then the younger guys so so yeah it's really funny to see the different tear so um in in YouTube kind of like we'll call

it YouTube automation culture you have like different groups of people the really young guys tend to do short form content so like uh they're pumping out let's say like a 100 videos every couple days and and they're pulling maybe like 10 grand a month and they're doing like hundreds of millions of short form views a month it's like the cool part about short form is that it's very easy to enter you need a very low budget and then you have the guys like me like usually my age like 21 22 23 where we're usually into

like these like short form sorry short viral channels where you know they usually have very high RPMs like 10 122 and they get like 10 million views and you make like 12 120 Grand one month and the next month it's down to 50 60 um and then you have the older guys um and that that's what you're talking about like you have real life lore polya like these types of channels like Fern those are run by ug guys with X business backgrounds um they usually come from a VC background or they come from another type

of media background and they start making these really high quality either documentary channels and and those are like kind of the three different factions you have within this given industry right so um and that that's the cool part about it like there's many different ways you can run a a YouTube channel so I think in terms of like is it a good business model to get into in 2024 yeah but it takes a lot of time and skill like you have to understand it's going to like as you have to view it as building a

startup like no one's no one can promise you to build a startup in three months and make it profitable like that's [ __ ] like um yeah like maybe I could partner with one person and then I would kind of like like uh push away like all the other focuses I would have to have have and just focus on building that one channel and I can do it in three months or two months you know I've done it multiple times before like I I tested out doing consulting I really didn't like it but like we

had like five people and like they all were successful and like one of the US politics channels we ran did like 120 Grand in two months and um yeah that that basically did well but it requires so much attention like I would never that's why I don't like coaching businesses or that's why also I don't have a coaching or anything like that like there's no way you can do you can coach a 100 people and run YouTube channels at the same time like I like I tried that with the ideas like I'm going to take

equity in every single one of these channels and then hopefully I can train these people and then we can skill more channels um cuz what we talked about before is like the way I run so many channels is I try to eliminate contact points right so for each Channel there's only one person I talk to or for example a group of Channel there's only one channel person I talk to and no lower level employee like a script writer video editor can um come to me with a problem it's always either through a manager or if

I have a problem I go to them right cuz otherwise you go really crazy when you run like so many channels at the same time and you're releasing like 400 videos a month yeah like it's like 400 f a month and it and it can increase the way it can balloon to way more depending on if there's a trend going on so what would be your production process to do QA keep the standard really high the script writing and animations very high so it yeah so this again depends on what type of Channel you run

right so if you run a higher quality Channel you have someone that checks everything usually so um you usually partner up with someone who can really focus on on on that aspect of the business cuz you can't run 20 high quality Channel it's impossible um but what you can do is run these like news like more news related channels where it's just purely the content is in the information you're sharing and not so much really in the the video editing or the storytelling like it's more it's more like information based right so in that case

videos usually just get looked over really quickly by by a manager and then published like um you can't do you can't upload 10 videos a day if you're reviewing with think's reviewing every script like people don't like that's why um sometimes um people who are like Pixel Perfect like they have they try to make everything perfect really struggle in this industry yeah 8020 right the end of day everything's 8020 if there's a small hiccup 40 minutes into a 45 minute video who gives a [ __ ] 40 minutes in bro yeah exactly so it's like

it's like that like I just say look okay let's just publish it and then if there's feedback uh cuz I like one thing I heavily believe in is like incredibly fast feedback loop so think I need to able to push just ship an idea and then get back feedback immediately and that's and that feedback for me comes in terms of views so I push something see how it does uh and I can see I can judge off for 24 hours and then I can get feedback for the next thing I don't like improving on what

I'm currently working on I just okay if they make a really big mistake sure I'll go ahead and say okay can you please fix this video because X andx is wrong right but usually what I'll do is okay I see mistake in video I say okay guys in the next video make sure this is better and then make sure to like when you're communicating with your team um to really focus on one problem at a time that's that's really really important oh man my my brain ispiring because the Pixel Perfect I never heard it explain

like that but the amount of guys that I know and clients that we've had that would not release things until like everything is aligned to the point that it just killed the opportunity right at that point whereas for someone like yourself who's at a top of the game is just saying ship it ship it like a St I'm just I'm just trying to push out as much as possible basically and do you think because you don't have a face at a channel that's easier for you because you're like [ __ ] it we can just

yeah scale keep going that's the advantage you can push out imperfect stuff and and people don't understand that most really good ideas start as imperfect of course and um and I think people especially with a personal brand online nowadays they're they're afraid of making mistakes because it's so easy for people to go and point a finger at you right uh but that that kind of scar like being scared of making mistakes makes you a lot less competitive like I'll go out I'll go out and test and try everything like you like the problem is you

have them to measure things in order to know if it actually works like a lot of people will sit there and study study like the numbers and like try to get it perfect and like do like a one short uh one kill type of uh try but I just try everything until I like I'm sure okay this this works that's wrong with this right and I think that's why there's a competitive advantage to be gained that too many people are trying to be too Perfect online M man this is crazy so I need to ask

you about your mindset for this because like you have a very stared up founder mindset that you brought into content and media so it's not like you're a YouTuber it's media yeah you know where did you develop that from like the fail forward approach all things like this like that's what that's what people like Peter theel are doing man you know and you're like 21 doing this starting at 1 um I think I think you just naturally I think if you fall enough you'll naturally learn this over time like like I I'm not like I

don't listen to a lot of podcasts like it might sound like I listen to a lot of like a Founder podcast and stuff like that I know a lot of uh people do but I think over time these are just like super obvious lessons and especially if you listen like I sometimes see the Instagram RS come by with these like like startup advice or like big YouTubers giving advice the thing is with giving advice is it doesn't really hit you until you've actually made a mistake that could have been prevented by that piece of advice

and then you internalize that piece of information only after you actually felt the consequences of it and that's a really funny thing cuz every like you you just get overloaded with so much information and advice like you could learn that's that's really the difference between theory and practice right like like Theory yeah like you understand like this is a piece of advice okay nice piece of information but in in in practice you you feel the pain when you make a mistake when you don't follow that piece of advice 100% and that's why it's so important

to do stuff like anything it doesn't matter what you're doing just move forward that that's really really important H man that's crazy how did you think of like next love and for people for context that's your tool that's basically searching and scraping all of YouTube what was that Instinct for you to say okay there's a way that we can help and serve people so it's well as any I think good software to or any good like company starts it's like I had a problem yeah and and I thought more people had a problem that's always

how a company starts right um and that problem was like okay I'm someone who and hops between a lot of different niches right and that um and that means what I'm doing is um I'm coming up with some kind of hypothesis I think okay there could be it's like a treasure hunt basically so there I'm like okay there could be a large enough audience in let's say celebrity content I don't know what I'm looking for yet like it's always going down this type of rabbit hole and I would for example generate a couple keywords uh

concerning celebrities so I would do like Justin Bieber and I would look that up and then you have the if you go to YouTube you have like next to the search field you have the filter Tab and you can do you press on filter and you press on um most view this month that's basically what we all do um when YouTu Automation and you basically start looking for if you have like a Chrome extension like fq installed you can see the subscriber account we're looking for something called outliers and out outliers is video that have

a high ratio between and and there's multiple definitions for this but for me it's videos that have a high ratio between amount of views a video Go versus the amount of Channel subscribers so usually you're looking for videos that have like a th000 subscribers and 500,000 views you know those are really nice ratios to see because that means the success of that video wasn't because of the Channel having an original audience the success of that video was because that video just in in and of itself was really interesting and really good why isn't a video

interesting in that regard because is it to do with the event is it to do with search like we discussed before about SEO like what I'm trying to understand here is that like what are the signals in a video that would make it grow if the channel is is just new yeah so I'll first I know I think your your audience has a lot of like more traditional business people in it as well for sure I'll I'll announce it to to you here right now as Co on YouTube is basically dead in 2024 like the

whatever people say don't believe it because it's way way more complicated than it actually is um and I I'll go and I've told you this before but I'll go over it really quickly because it's such a big misconception and everyone loves to spread it because it's a good thing to sell it's an easy sell but in reality YouTube search works in way more complicated ways than it actually uh is advertised like oh yeah you have to put the the the T and the and the title that that's not how it works so first of all

you have to understand that YouTube reads your transcript of the video right it it knows what's in your video so not only does your title thumbnail text matter what what's in your video and what's being said inside of your video matters for SEO that's the first thing and second of uh second of all for every keyword there each channel is assigned a Authority score so Authority score means basically how many videos have you uploaded on a given subject um how does the audience respond to those given videos um so are the comments um mostly negative

are they positive um did the users then after watching that video go and watch more of your videos did they did they like or engage more on average so they they measure something called aing satisfaction that's like the the master metric nowadays on YouTube it's called aing satisfaction can you find that number no this is an internal number and and that's the difficult part about YouTube is that a lot of the metrics you will see in your dashboard are very misleading metrics very paradoxical metrics um I I'll give you an example so for example a

lot of people will go like okay this video has a high CTR clickthrough rate right so how many people uh out of x amount of Impressions clicked on this uh video and that's given in a percentage right the thing that you have to understand is that a lot of people go okay this video is high CTR does it's a good thumbnail but that's not how it works cuz if you serve a video to five people and five people all click on that video you get 100% CD but if you then serve it to a million

people um and you get perhaps a 5% click rate that's the difference there is that um as your audience or your sample size of um increases usually the CTR just goes down so CTR is is basically a hidden average um and thus you can't make up a lot of conclusions from it right and this is what people have to understand the same thing goes for your audience retention when you look at retention it's also they now added actually YouTube added um audience segmentation to your retention graph and this gets quite Advanced but you're able to

see the different types of audience um that that watches your video and where they click off on the video so for example um a video could be let's say you have a channel around business right and um the the videos you usually make is around copyrighting so your core audience would be copywriters correct and then um a broader audience would be like General more General business people so let's say you make a video about um let's say make a video about um how to get more clients as a copywriter that video will get a very

high CTR and a very high aage true percentage initially because the first thing YouTube will do is push that to your core audience right to that initial set of viewers but afterwards YouTube will try to push it to a broader audience so business people right but they're not really interested in that type of subject so the CTR and your average true percentage will go down so meaning there's not it's very difficult to pull conclusions from those numbers um so what I'm trying to get at here in the end the only thing is that matters is

what is your the end result that is good for you right what is the what is the metric the like what is the metric that you actually give a [ __ ] about for me that's views and revenue right uh for other people it might be product sales or conversions but in inherently people are misled by all the YouTube advice and then also even the YouTube dashboard because they don't understand how data actually functions and this is like a very important piece of advice you need to understand so if you're trying to grow a channel

the only thing you actually need to be looking at is just views did this video get views yes or no did it get more or less views than my other videos okay it got less views what did I do in those other videos that made it get more views right it it shouldn't be oh yeah the CTR is higher or lower like it what about average average watch time um average watch time it it depends it's also something like yeah sure you can look at it but the thing is like um in the end views

the end metric that's how you measure success why would you look at all these all the noise basically instead of the end results you're looking at but like average watch time yeah it's interesting to see in in some cases but you have to keep in mind like some videos have different length some different videos have different audiences and it all obscures what the number actually means right would that push the video to a larger audience if it's higher you mean the average length of a video so let's say if the average watch time someone watches

like 13 minutes of a 20-minute video Yeah would YouTube identify that as a valuable video and then push it to larger audience poop you so yeah yeah so usually how it works is it looks it YouTube Compares your videos to all similar videos around a given subject um so you're basically competing with all your with all the other um YouTube videos around you so let's say you upload that um how to become a like how to get more clients as a copyrighter video right so first YouTube uploads it it sees okay how does the initial

audience react to it is it positive or negative if the initial audience reacts negative it tends to then not push it to a more broader audience right um but how it goes you have to Envision it as some kind of like um staircase so first you get push your initial audience and depending on the type of content you make like either it's very broad which means your initial audience usually doesn't like it um for example Mr Beast has this problem where he uploaded a bunch of videos that are a bit longer for right and those

tend to only do well after a longer period of time because that initial audience tend to dislike those videos uh a little bit more okay so um so that initial audience was a worse reac so the views were lower but over time YouTube pushes it to a broader audience and also the the the watch time also accumulates over because it was a longer video and over time it pushes it to different audiences and a broader audience and those more broad topics will do better there so all of a sudden you'll have a graph instead of

that shoots up immediately it'll be very very low and then after a while once it reaches that broader audience it goes up right so the main point is what I'm trying to get at is that there's so many variables in when deciding um like when deciding what to improve on a YouTube video is that in my eyes it's just better to focus on your end goal um so so would you say in the when you're looking to improve a video so let's say your videos are between three and a half thousand or 4,000 views would

you you say the time should be spent on the content of the video especially for f fa could be writing and animations or or let's say the script writing or thumbnails titles like how do you weigh up where to focus what it so what it tends to be is what you try to do for every video is you try to set just like with science you try to set a hypothesis right so you upload a video and then you look at the performance right so is it high so first question you ask yourself okay is

this video better performing or lower performing in terms of views than my other videos if it was higher performing what could have possibly caused this was it did I change something about my packaging did I change something about the the video itself did I change something about the title um and you tried to see okay what were the variables that were changed and then let's say you found like you changed one of the variables and that had had and that ensured an increase in performance you would keep that variable for the next video and then

tweak something else and then you would see okay does it do better or worse and that's basically what you do for every single video it's like you tweak a variable you see does this increase or decrease the performance of the video so and for my end goal right like um and if it increases you keep that variable as is and change something else and if it decreases you remove it and try again until you've find the mo found the most optimal variable so you're basically a testing every single video but then each element of the

video AB testing a different variable cuz if you change up the entire video there's too many variables to take account for but you really try to have a consistent format and then change one variable at the time and then set a hypothesis why this worked or why this didn't work well that's why you're the YouTube scientist right because most guys are going to just change everything at once especially if they're early in their Journey you know I think like even for my own podcast we've like a brand Team and then we're trying different thumbnails and

then trying to like keep it align but then try new [ __ ] and then try different titles so it's kind of like 250 episodes I'm like refining but would you think that's a struggle for people getting started especially in the faceless area that they're just jumping in doing long form and then they're trying to get oh they're all over the place they're all over the place that's prob the prime most Prime beginner mistake but even even people who are really good at YouTube make this one mistake which is they have a video that was

a fantastic outlier and I see this like on every single Channel a fantastic outlier and they then didn't milk that concept uh it's such a waste it's the big and and some people will now probably think like no I don't do this you're doing this like you've probably not milked that that outlier format on your channel like you've not milked it enough and and to be honest I've been in that scenario which is like it's like um you know if you look at the mean a mean curve and I explained this to our friend recently

is that like everything in life is trying to pull you back to the mean like being an average person like being like lazy you know broke the simple [ __ ] shitty things videos you're doing when you do something that's crazy that's a little bit more intense your body is trying to like almost not repeat that behavior because it was tough to do it was really really tough to do which is why some of my best videos they were me flying to Dubai and getting a studio set up and then flying to New York and

creating a new studio which obviously isn't scalable yeah but what I'm trying to do now and and push myself more is like our next tour in the US is how do we replicate all the best videos we've done over the course of 10 videos that are all in person but for example what if so you could let's say that was an outlier format on your channel right what I would have done is say okay how can can we make this scalable so you're saying okay we go somewhere and we build a studio right that's what

you think what if what if you get a 3D artist and you get someone else's Studio like I redesigned and then someone else like um Joe Rogan studio for example right and you get a 3D artist you model the room and then you redesign the entire the the re redesign the entire podcast studio in 3D like you would have to test you would have to test if it works of course but you can by doing this you can have a scat format and you can over and over and over again and you know it's going

to perform every single time because that that's that's the type of business I run I want predictable uh predictable performance in every single one of my videos so if I change everything in every single one of my videos I'm not going to have um predictable Revenue like that's just not going to work like if you run a channel for fun that's when you start doing random [ __ ] right like you do flogs or whatever but if you're trying to run a business you find one format that works and if it works you stick to

it like you don't change it up too much um and that's really the one mistake people make right they they're really not looking at their past performers and recreating them but then in a bigger and better way yeah past performance is an indicator of future success yes yes unless the finance bro is unless you're Finance bro yeah yeah okay so let's look again at Next Level next next lever which is super interesting right yeah um one thing that I've observed is the fact that you're building this in public yeah and the fact that you're building

it on Twitter your feedback loop like your really startup entrepreneur kind of mindset and you're getting that feedback and you're making the product better yeah how much you think that's benefiting two things one the product and two customer acquisition so I think I think you can't build a successful startup quickly if you don't have some kind of audience and most people don't give a singular I'm not sure if I'm loud s but a singular [ __ ] you can say whatever you want don't give a singular [ __ ] about your company like like and

and this is like probably the number one um mistake uh Entre entrepreneurs make they think like oh if I have a cool company people will naturally connect with it but they don't they really don't give a [ __ ] what they do give what they do find interesting is who's behind this you know what what what are their hopes and dreams like what is their Journey um and like what is what is their struggle you know like like humans connect with humans usually right story and just by building next Semi in public um I like

you can do two things is first of all you build that kind of story like everyone's taken with you on that journey and then second of all that feedback loop and again I love shipping really fast is super quick so you know I'm always talking to customers and this is like probably the number one like you don't need to watch all those like startup like speeches probably the number one advice all the founders have is these three things it's like ship fast have a short feedback loop and talk to customers those are the three things

you need to be doing and a great way to do that is either having a YouTube channel having a Twitter or even a LinkedIn MH and then just showing what you're building and having people roasted or when you see someone that has a problem on LinkedIn i' say they're saying like oh I wish canva had this or I wish this software had this or I wish this other service had this you're like okay let me just really quickly how can I as quick as possible Make A New Concept and send it to them and see

what they think about it there was recently there was this trend of this guy going in designing like U ux designs or famous apps I'm not sure if you seen that he makes like satirical designs like for example um well something like um YouTube but it that Community noes and it's like they do like a Twist on it every single time but the cool part is is that you get the the live reaction of the of of customers right and and people get aware around it and they start brainstorming with you basically like oh I

have a problem here like maybe you can fix it like oh I have a problem here maybe you can fix it and then then your task basically after doing after that is filtering out the [ __ ] ideas from the good ideas right you know who you you remind me a lot of um do you know gain from lemlist no I don't know gain um I'm trying to get his surname he's French um basically you should definitely check out LML are doing 40 million a year in AR and uh awesome guy fully bootstrapped couldn't get

funding so he said [ __ ] it I'll myself and uh he sat so he's founder he has 200 employees he did customer support for I think four years himself and as the founder he just sat in customer support and just answered everything and then built everything fixed it like brought the bugs in put it on TR or whatever yeah then got the bugs fixed retested them came back and spoke to the customers and bear in mind this guy is worth God knows how much now at this stage and I had a podcast with him

last year and he was like yep I still look at my customer support tickets and just answer the problems and solve the problems and I think like The Entrepreneur Space and it's ironic cuz I feed into it with an entrepreneur podcast is that people people think they're better than the process I just thought about I was just writing about this yesterday that people think they're too good for sales calls customer support redesigning talking to you know maybe Engineers or whatever but like the best guys are are in the detail Brian chesky yeah you know um

he was speaking a lot of different podcasts I he book that came out recently how he did the most unscalable stuff for Airbnb yeah all the time like he would just he would just literally be sitting there on a design review for like 4 hours even though he had a bunch of other management stuff to do but just didn't bother doing it because he focused on the product and making it a really good operation you know yeah um so what revenue is it doing right now a month so right now it's doing between 60 and

70k in Revenue but it's not actually so we we had um so keep in mind this is my first ever software startup as well like I've never like I've I I don't know how to code I've never written a single line of code like I know a bit of I know a bit of java just because I used to make a little bit of Minecraft mods but that's about it yeah um main like mainly it is what you have to be good at as an entrepreneur is just being able to connect the right people yeah

assembly but then another really big thing is and I was talking to my CFO and he he manages all the the technical Parts um and he's like I'm I always go like to these startup accelerators and you have all these like guys from San Francisco blah blah blah and they've been trying for four years and I've never never ever had like a startup going above 100K a month you know and um and and and and keep in mind like these guys are like fully like full stack deaths like they know everything in and out but

the thing they don't understand and and and this is the problem with nearly every single startup nowadays same for YouTube channels is that it's always attention first we live in an attention economy no matter what business you build it's always attention first so I would not even build a product I would just get the attention first and then build the product with the attention you've garnered bro and that's like the number one Golden Rule like please if you take one thing away from this podcast if you start any business it's attention first that's the first

scene you think about not it's not the product first cuz no one gives a [ __ ] about your product like everyone can build a product first time founder focus on product second and fers focus on distribution exactly exactly and and like people still don't realize this like still don't like I like it's so funny because like you also have um like obviously over time what happens is that there's copycats that jump but in the end they tend to fail because what what they do is they just focus on their product like there there's no

distribution there and um that that's just for everything like even if you start a coffee like let's say you start a cafe you would not build the cafe until you like what you could do is even hire some architect from from Fiverr and start making videos like Instagram reals about building a cafe and making it a really sick concept and build it with the the community in around that area so you would uh so you would make like you would sketch up a concept and you would ask them in the comments like okay what do

you guys what would you add to this Cafe like what how could we make this better and then once you have all this hype behind it and and you've heard the customer's thoughts that's when you actually invest the money cuz you're sure it's going to be profitable and that's the same thing cuz I I told you earlier like like next up is is very like it's already profitable like um we bootstrapped the whole thing like I just invested my own money the cool part is like I have my YouTube business that provides the cash flow

um but we Butch up the whole thing and and then all of a sudden you're you're profitable um and then I was like okay I could do two things either I could take the profit or I could just say that's just [ __ ] built something awesome and that's what we did so so we're now working on um a Chrome extension and and basically I'm doing the same thing I'm like okay you have all these scr extension with very fancy features like people love building like C to be rappers or like fancy stuff you know

but I just went okay what is an actual painkiller that's also a really big thing and it's a same when building channels it's like what's an actual painkiller versus what like what's an actual fight like versus a vitaman yeah versus a fitan build so I just go I would literally go to YouTube um YouTube's Twitter support and I would go through all the problems people would be having and and writing out everything that was reoccurring reoccurring problems and then I just built simp and it's these simple like little features like being for example able to

place ads automatically like midr ads and it just puts the midr ads like really quickly automatically or being able to skip certain review processes or being able to quickly pull up all similar channels to a channel you're looking at like these kind of like simple things that actually save you time and brain power in my opinion are worth way more than any like fancy like tool that shows you like a score like how good this video is going to do because in the end it's impossible to predict those things it's like unless you have access

to YouTube's internal systems you're never going to be able to predict that accurately and give like actionable advice you could better just make a course at that point um and another thing like like I struggled with is like I have many channels and a lot of people also like for example you probably have access to all your podcast clients as well right but we're building is is like um up until this point if you wanted to view old channels in One dashboard like all the analytics in that one dashboard you'd have to have either like

an MCN which is like a contract obligation or you'd have to build your own CMS system basically and what we've done is just in the Chrome extension there's we've we started building like a CMS system where you can just merge all your analytics into one place so you can see all your Channel's Revenue into one place all your views into one place but the cool part is it's like the basically the takeaway from it is it's not so much the features it's it's really doing small and simple stuff that saves time instead of like building

the fancy features it's the same thing when you're building a YouTube brand like things don't need to be super fancy editing as long as the concept is right um yeah and that's that just goes for every part I think in life man I love just watching you untangle these ideas because it's it's just crazy right because a lot of guys will be so focused on the crazy features or the craziest ideas for the for the videos and they never launched them yeah I remember even having a client uh said to us before we were managing

things in spreadsheets right and it was working yeah right and he was like we got to go to notion this is not sophisticated enough the guy had never launched a video in his entire life he could barely get his head around waking up in the morning just all over the place just someone all over the place and in the end eventually couldn't even do it and if you have a working system or something that's basic that does that fixes the problems why the [ __ ] do we need to think about something that's way more

sophisticated if not I'll tell you something funny actually really quickly in between so a lot of people like when they they ask me like oh yeah you have like 100 plus employees working on your channels like how do you even manage all of them they're like you must have like crazy like zapier automation set in place no just have a I've one Discord server and a trell board that's it that's the entire thing cuz the problem with all those like people love to set up like you have to like entire cold like around notion and

like you have obsidian nowadays as well okay like the organization cold maybe you're one of them or for what you're a part of like the notion like no no no no dude we have slack and we have click up for our board and we've never change anything have slack click up and that's it I know there's people that like that swear by it but on like for me my experience is that anything that that humans are involved in any system is eventually just going to fail so what I just went is like okay let's just

do no ulations and just go with human management and it's so much more efficient because let's say an editor forgets to assign the like the the videos and forgets to move one TR card into the next area the entire system holds up or someone forgets to move a script to that it's ready for a voice over the entire system breaks or um what also what's also true is that if you have an automated system people don't feel the pressure as much um then as if there's someone whatsapping them like yo where is this video we've

been waiting for two days right if you get a notification you're like delete right but if there's actually guy on your tail if I just have a guy on a few of the channels I just have a guy and only thing he does is like yo when is this video going to be done seriously I'm serious that's like some of their jobs is like just going like messaging the Freelancers like when is this going to be done that's 90% of it man increases productivity by so much like that's probably like as a Founder initially that's

what you're going to be doing all the time when is this going to be done when is this going to be done like any updates like just just trust me just hire a dedicated guy to be your updates guy that's why you feel like you don't have control sometimes that's why if you have like a so actually interesting point if you don't know what they're doing yeah then you feel like You' have no control whereas if you know how to edit or you know how to build or you know how to design you're like that

shouldn't take you 6 hours because I know I could do it in an hour yeah and that's why it's a very interesting observation you mentioned there about the 60 70k a month dude you can sell that business right now for like 10 million no so here's the issue are you an entrepreneur who wants to build your influence and Authority on online you may have tried some of the hacks and tricks but none of it has worked and it makes sense 90% of podcasts don't make it to episode 3 of the 10% that are left 90%

of them don't make it to episode 20 that's where Vox comes in Vox creates manages and grows your podcast for you on your behalf if you've not been getting leads not been growing consistently you haven't found your tribe and you don't know what to do Vox is the answer don't just take our word for it in the past couple of years we've managed over 35 pod we've also been able to generate over 55 million views with 500 episodes produced and not only that generating over $1 million for a clients in products services and sponsorships so

if you want to learn more about how you can build a great podcast and have a fully managed for you schedule a call with me at Vox and we will help you achieve your podcast goals here's the issue so I made a Founder M like like again um like for for me this is my first time ever running a software company so and I'll explain the thought behind this but these are all live time sales for the tool oh yeah cuz you don't have I noticed that why is I'll explain the the choice so first

of all obviously wanted the bootstrap and then second of all there was a problem in the concept and and and like I'm like I'm very honest about these type of things like like I think a lot of the like gurus like like try to pretend or like people like try to pretend they always make like the perfect choices but it's not like I've made a [ __ ] ton of mistakes and I like this is partly one of them but it was also a problem with the concept itself is that the problem the issue with

finding niches is that once you found them there's no need for them anymore so it's very valuable to find them up front like the value is given very quickly but then how many times after that are you realistically going to try and find more niches like you would do it once every month and it's super valuable then but a lot of users don't see the value in paying like in paying like for example 50 bucks or like a 100 bucks a month for cuz again I don't want to give it access to everyone cuz the

problem is you shoot yourself in the food cuz the product if everyone has access to those niches it it's not as effective anymore right so it's a very fine balance and that was the problem the the uh problem with the concept is that nich like finding a concept you is something you only do once every x amount of time and not every single day I think the best tools is or the best software is the things you use without even noticing you use it right for example grab here Bali you don't even think about it

like you're just grabbing like ordering going on a scooter bike slack yeah slack same thing Discord same thing like it's something you just use every single time without even thinking about the fact that you're using this piece of software um and and that's the reason why we sold lifetime as well is because what we wanted to do is two things is if you have subscriptions people think very short term for your business right if you have if you let the customer own lifetime at the start of a company um what you can do then is

you have some a community that's way more engaged with wanting to do what's best for the company Long Term right and that's the reason why we went with lifetime um setting lifetime plans is because we would have a community that wants what's best for the company Long Term and then also it would provide us with funding to do whatever else we want to add to the software so um could you decouple it like I'm thinking like maybe the The Niche Finder can be a one-off payment let's say 350 and then you decouple that and then

have that as a second feature and then the the motor and the business is the all the other stuff like the speed and the uploads and the ad placements yeah so so so the chromation is a completely separate product so that's going to be that that software you use every day without thinking so for example you know how when you try to look for like video IDE layers on YouTube like um you have like limited limited filtering when you search for something uh we build like a more extensive filter as well so you're able to

like filter by specific dates um specific amount of views specific subscriber count specific like like these type of things where it's just like like oh this is so much time and headache you know like um and then just package it in a very cheap subscription model like I think it's not going to be more than 10 bucks something like that cuz the reason the reason what I'm trying to really do with this Chrome extension is get the churn as low as possible cuz it do like you don't need to like do massive amounts of profit

if your churn is like super low 4% yeah if you have like under 5% churn um you you could have a majorly Big Exit if you if you're already at like 50k like 60k even more than that like if you want to do an 8 fig exit like the cool part about low turn and like these small subscriptions is that people don't notice that they're being charged on their accounts um first if you have these like $50 or $100 a month like specialized tools like for example you have uh frame. IO oh bro I spend

expensive so much money on frame it's so it for for the functionality bro I could recreate frame in the week 100% so what do you use for your review process Trello for the videos and then they're in Google Drive and Google Drive yeah I don't know like like we mve to frame why the [ __ ] did we even move to frame frame I don't even know why I'm spend I think the problem with frame well so frame is great so what you're doing when you're making podcasts right it's great for those type of things

like when you when you upload like once in a while high quality videos and you invested effort into making that video then you do all the review process that's when I would do it as well like the review processes but when you do a lot of quantity right like 20 30 videos a day it just doesn't make sense to just run it through a review process but on the other hand I think like and I don't hope frames founder founding team is watching this but for the price that they're charging it's a very simplistic software

it's just file hosting with like a process and and it's even hard to use at some point yeah it is and it's hard to share with people it's no and also like just trying to place like select a Time area is confusing as hell so confusing yeah so it's like yeah get rid of it f that it's costing me hundred a month yeah you got seats as well right bro it's only seats yeah it's the same with this is the same with trell like I'm heavily considering just like recreating Trello on my own servers can

and then just charging someone a flat fee it's like 15 bucks a month they did that with slack you know that so you know shamat shamat the [ __ ] VC dude yeah his podcast is call it all in so people as like startups SAS companies with 100 employees are paying around 4K to 5K a month on slack and this random dude just created like a gen AI version of slack and it was free it was like $10 it's crazy and uh for us right now clickup started out super cheap it was1 170 for the

year and then I got an invoice last week 900 for the month or something I have the same thing with notion by the way I was like what the [ __ ] I I it was like literally more than my like such an easy sauce idea just taking all these [ __ ] like SAS companies that have all these seat I I [ __ ] hate seat bro same with same with um uh figma I'm trying to share my designs with users so they can review them and tell like okay this this could be better

this could be better all of a sudden I get a bill for 5600 JS because I added all these users for seats like I'm like oh like like it's like I just want to pay one subscription and that's it I understand why the SAS companies introduces seats but it's such a headache cuz I every time I invite someone I have to think about how much this is going to cost me exactly and this [ __ ] sucks um we didn't we didn't add our designers to frame as a result yeah because it was it was

just like uh [ __ ] you can do upload yeah you know it was just there was too much complexity kill productivity so I was thinking I was actually thinking of like I'll I'll just make Trello and then just charge like 10 bucks a month for it it's bad image though you know if you think about it if you think about what you're building and brand image and reputation like your reputation is more important than everything else right but if you're doing these things which is like we're secretly taking $20 from you here and here

and here it has an impact on the business Downstream right I yeah just what I also wanted to to do and I and I heavily believe in this is like everything you do is just like overd deliver like especially when your personal brand is connected to it's like overd deliver like crazy like like to be fair I could charge like we have like 40 50 features in the works like it would be like two or three times bigger than fit IQ and chew budy MH and like the comp the competitors and like we're not going

to charge more than 10 bucks and and it also has like the CMS thing connected to it like most people could easily charge like 50 bucks for like a CMS like my channels but I'm like okay I just want to build something where it needs to be such like people need to call you an idiot for not having it installed that's basically where where I want to bring it to and I want I want to build things that are so good that like everyone kind of talks about them um yeah and that and I think

that's that's where really good products come from % end yeah yeah okay I want to change path to your own personal stuff dude so like how do you manage yourself like how is how is your life running if you're 2122 running all these channels in this business like how do you manage yourself and your lifestyle you want be you want me to be honest go for it complete chaos I'm not going I'm not going lie like my life is complete chaos like uh not not in a bad way like it's like like I like I

like I like what I do and my like there's not like I eliminate quite a lot of like bad friction like I just eliminate lot of bad friction from my life like anyone who's just not giving the right energy or um things I just don't want to give energy I just eliminate from from my attention but to be fair there's always a lot of stuff going on um either like in one week I'm in Dubai the next time I'm in Bali then I'm in Singapore Malaysia so that's going on and then I have my relationships

with you know friends and family um and then relationship with business partners um and then also running a business where you also have a bunch of you know people who need your attention and then you also have the personal brand so there's there's so much input coming in every day and it's to be honest it's especially when you're young and you've never faced this before it's a it's something I'm still learning in to conquer and I think even when you're older it's something you're you're trying to understand on how to manage like how do you

balance like when you you build a when you're actively building a startup or a business like how like it requires your attention basically 24/7 MH but how do you balance that with having some kind of social life and also not neglecting your your your spouse or your your family for example cuz I I I like I sometimes tend to do that where I'm like oh I'm on my phone like we're out for dinner I'm on my phone like oh my God I'm on my phone and it's it's it's a bit of an addiction to be

honest like it happen it still happened to me a lot I think the biggest thing that went for me was the social life yeah the social life it's so difficult to manage it's and I think it's the easiest one to pull because it's almost like an excuse uh like you call it monk mode and then go into this like hermit uh like introspective view because it's like noble to build the business and be building something positive so I think for me a focus on like the business the podcast um my health as well just cuz

I've come from like a fitness background and the relationship but friendships parodying socializing are completely out the window for me which is like a which is just like a sacrifice that I've made which're is like you know not for everyone you can do whatever you want but I know for me cuz I because when I was your age dude I was paring and [ __ ] in clubs and [ __ ] all the time so I think I'm kind of done with that yeah so now that I'm 28 I'm like just focus on the business

and relationships yeah I had the short period where I I I was sporting like crazy um like a year ago no like two years ago now um and I I think I think uh it was well I I understand why I did it because it was it was like the year after I B well I basically got introduced to traveling after I quit High School which is like like four years ago now like three four years ago and um and then you're first starting to learn how to make your your way around the world and

like like make connections and then all of a sudden at the end of I think 2022 yeah going into 2023 I probably had my biggest month yet on YouTube and um and that type of like all of a sudden that type of money changes you it's like we're talking like 250 Grand in a month like just net profit and that just hits your bank account and you're like all right let's go let's goita yeah yeah so so I call my best friend I'm like yo what about so he he's taking a gap here so he

finishes school high school high school later than me and and he's going to and he's going to take Gap I'm like yo what do you think about we go uh traveling for six month and and it's on me and I just and we go TR so we go traveling we go Cape Town we there there's a there's a club in Cape Town called The Cafe capri we and it's like where all the guys go like K Casey nad's brother was there um and then um what's what's he called the guy who runs uh the charity

for Mr Beast the charity Channel Mr Beast I forgot his name and you're like 20 by the way doing this yeah yeah yeah so you can barely get into the clubs yeah yeah we were we were buying out we we once had a bidding war with Iman godi yeah he he goes to that club as well no way have you met him no I've never met thean but I I know I know for a fact it was during the world was during the World Cup and everyone's trying to get a table and I but the

tables are cheap like in Cape Town it's not expensive well I I mean like relatively cheap for it was it would have been like 800 ,000 EUR per table or something like that um but yeah that that was a crazy period like I was going out I was traveling all over the world like Dubai parties Bali parties like like everywhere and then eventually I think one night I was just like hanging with my friend in the pool I'm like okay I'm done with this it's done it's done it's like I've had my crazy period um

it was I think I think it was right after I I met my now girlfriend I was like I'm I'm done with this like it's like it's been enough like I'm kind of I'm always tired like like okay yeah the business is going great but is this really what I always want to be doing you know and you're kind of miserable doing it too right yeah you're kind of miserable after a while you kind of Lose Yourself and and it comes with that type of social life comes with hella drama like crazy amount of it

because like um yeah you you're you're attracting people that just like have bad like not necess good intentions for like so yeah after I just got rid of it I was like okay I left I left B I went home to the Netherland for a month and then I decided to move in uh I moved to Singapore with my girlfriend and uh yeah after that I just I just basically so during that party period I I just completely lost control of of my rhythm like I was very religious of about like working out waking up

early working out before after that I just completely lost control so I'm still like trying to gain it back cuz it's like weirdly hard to get back to it especially now that I'm at my busiest point in my life what priorities that are filling the time yeah yeah yeah but like um I think only someone should start some kind of like like really honest Community for like guys like our age like it's it's like um there's like no guidance there no actual guidance like everyone flashes the money everyone talks about like the cool lifestyle but

it's uh it's all of a sudden a big responsibility because you have a lot of employees that rely on you a lot of business partners that rely on you and then and then because you have money also other people rely on you well that's the thing man and like I'm six years older than you if I give you any bit of advice it's like I don't even know man was like it's almost trying to like detach from the numbers a small bit and I don't let that kind of influence your surroundings and your people a

small bit cuz that kind of happened me right was that like I was was like broke and then I made money and then things changed and relationships changed and I thought it was this is actually an inter observation I thought it was helping people around me but a lot of the people you're changing so rapidly right your brain is even forming like 20 2122 that you're a maturing and you're running a 140 person employee team and you are coming up the pressure with it but the people that you are helping MH they're not changing no

right yeah so that's why they stay young in their money and bro they can be 50 years old and still think like children so I kind of felt that okay now that I'm taking care of people and my responsibility everyone else is changing with me but it wasn't so then I ended up losing a ton of friends a ton of family and I was just I was this big problem in my brain because I was like why is nobody else changing with me whereas the four years I'd spent building a business not building a two

years building this business but four years changing I guess yeah it was a very very harsh reality and I was it's very upsetting yeah yeah yeah I think to trans like I I didn't lose like NE necessarily lose a little friends but I just did strategically cut out like it's like mutuals more so it's like you pH out yeah you face them out yeah and but but really it's um I think in like people's and and like no one talk like no one really talks about it but like it's hard all of a sudden coming

into like a load of money when you're young like like because all of a sudden like you can do anything and everyone is stuck in this routine and all of a sudden you're an outsider like it's it's like this cuz especially in the Netherlands we have the the culture is very strict on routines like it's the everyday it's like The Truman Show basically every day same yeah yeah it's the same thing every single day and if you don't go to football as a sport and you don't go to college you have no areas to connect

with people like barely any areas except for existing friends that bring in friends from college or something that and that and that's very difficult to deal with as as a young person so you want to like I would advise everyone to just move out to where other young entrepreneurs are cuz otherwise you're going to go [ __ ] crazy well there's a theory that like humans actually don't want to be free I think it's n just said this is that like you know we all seek freedom but the reality is we actually don't want to

be free because if you can Outsource your power and influence to the government to University to a corporation even to a business then you're like oh I'm chained to this I need to work on it oh [ __ ] me I need to work hard whatever whereas when you're someone like yourself and you have all the access to to wealth to go and do whatever you want yeah it almost it gives you so much options that it almost paralyzes you into into paralysis basically and it's just an interesting observation like what what ADV voice would

you have for someone in that position who who basically just feels on their own like they're young they're building go places where people are earning a 100 times what you're doing like that yeah that that humbles you it it humbles you because when where you're from you think you're a big sh yeah but you're actually not like like you think you're cra like doing crazy doing 10 20K a month like I know 16 year olds doing a half a million a month like bro like like like that's the thing like a lot of especially the

young guys like when they're doing 10 20K a month I see them doing money spreads on Instagram [ __ ] yeah I'm like bro like like really it's not that crazy like trust me like I've seen I've seen some wild numbers um and and really you should be trying to get into those spaces because the opportunity and the the perspective that that opens up to you especially as a young guy that needs humbling cuz a lot of us have big egos I feel like you need that you like you you do yourself and favor and

get into those circles cuz you need other guys like you to to bounce ideas of of and and keep you to the ground cuz it's very easy to lose your your head uh when you're in such a position it's interesting the way I describe but is the more money you make the more humble you are because you're like oh 10K a month and then you think you're amazing but then you're like oh wait I am actually so stupid I don't know how to run this team or whatever and then you making like 50 and you're

like whoa I still don't know how to do this and you're making 100 it's like different levels of game you know what reminds you of it's like going to the gym when you have like newbie newbie games you think you're like amazing and then after a year you're like well to get to where I want to go to I need to put my head down and spend the next two years is building a better body and building physique and building whatever so it's interesting because guys will get in and that's what end up getting rinsed

yeah exactly the end yeah yeah that's the main aspect of it but yeah these are like uh I I feel like someone should start some kind of community around it like I would be interested to to see that there's a lot of communities like this but I guess you're very you're such an outlier in terms of you're so young in that position yeah but I think sometimes like the communities can be misguided right they can be about like women or about like spending it's us red yeah it's usually red pill it's red pill like there

is you know uh I I I think I saw like a clip with you and the anti-pr yeah yeah right he said something like like I agree with him here is like there's like a really big gap in terms of like you have a lot of people thinking the extremes and then no one's thinking rationally like in the middle like it's it's so true like that's the like real a real big thing I agree with him on um and it's the same thing on on YouTube like you've all like when running businesses like you have

so many cams like saying oh this is the thing you should go of like this is the piece of advice that's going to make you go viral and then you have another Camp saying oh this is what you need to listen to usually the answer lays somewhere in the middle it's a Nuance yeah it's a Nuance it's a Nuance man you know and um Chris Williamson said that to Hamza on his podcast and was like you know you speak with so much certainty that if there's any bit of variance in the actual in the answer

then that leads to problems and hamza's response was if I don't speak in certainty then no one will follow he believes well he that it's true this is this is true well he's saying because this is the way cuz people like being influenced by extreme thoughts cuz like you have to think like intellig okay so this is going to sound perhaps a bit U interesting but it tends to be that less intelligent people are more on Extreme sides of the spectrum and the more intelligent it's like the D and Krueger effect right like like the

more intelligent you are the more you understand there's way more Nuance to a certain problem right and and that's the thing it's most people people are unintelligent so yeah if you want to appeal to the masses you you speak with a lot of certainty that's the thing and and that's and that's also a rule when you technically start a channel is yeah you have to be clear in your standpoint and then the way it's spun is you're going to be at Authority you're going to be the influence as a result yeah in the the most

the key person of influence as a result before we finish up last question ask you is what did you think of like Tate's uh approach towards growth and even the affiliate program in the back the connectiv I think that was that was really smart but so so here's the thing with with um with those like Clips it only works if you're actually this um so I call this remarkability so um this is this is a thing that a lot of people don't understand this like you can't reproduce what they did because it's already done so

so for example you need to have um so any viral video has some sense of remarkability we call it remarkability uh and that's just a term we coined to basically describe something that's unique or hasn't been done before and thus is naturally interesting and can go viral because it's novel right and um that's the cool approach with date is he said things that you couldn't say and that's novel that's remarkable but now everyone is saying them so and then here's another example this this is why for example uh an likeing coming back to you anti

proofit he he became remarkable why because he went straight through the middle right and that's remarkable so any person who gains attention has something remarkable that I did the same thing with my Twitter brand it's like when I came into the space Orin I was one of the first after like the OG of the OG like OG gurus basically like F Q and those guys is I came into the space with like yo this is all [ __ ] like like I'm just like very I was like very transparent with everything and before it was

like yeah you can make 100K a month with you Automation and this and this it's super easy like and I was like no it's not easy like and and that and people like that people like that genuine um those genuine thoughts right and that was remarkable and thus I grew quickly and that's with everything like your podcast needs to have something remarkable if you're interviewing the same guest but you don't offer anything remarkable to the podcast interview itself no one's going to watch why would they watch you there's nothing remarkable about it so in any

social media you start or any it also applies to businesses if you want to go viral think about the factor that's remarkable so take something that has already work worked so like the format would be podcast here and make it remarkable so I would always say like let's say I would ever start a podcast like yeah you can do it in a simple way but if you really want to go viral you do it on like for example a crazy location like you do it hanging from a a helicopter a tree or like like just

something where if if there's not remarkable like what content are you going to make you can clip it but let's say like you you do video like I did a like you do I think a video that would get more views is I did a a podcast with Luke Balmar hanging upside down from a train yeah even last night I was in the sauna with my fiance and we were like if we did a podcast from the sauna it would just be different it's just in the sauna you know it's just like stupid and then

I was like that would just bring more people in cuz we're just in the S now like 20 minutes before we all you know what I haven't seen yet and I think it would be such a funny concept it's like some dude who dedicates his entire podcast to holding the podcast in the most random ass locations that would be so funny like I feel like like um like also for example what's her name Bobby something she did a podcast with Drake She all sudden came up uh she's yeah b l yeah it's this girl who

interviews like the rappers and the music artists and she does it in a way where like all the like all the um normal podcasters usually kiss ass right they're like yeah you did so good and this and that but she just confronts them about everything so she's like she's just like insulting them the entire podcast basically and that was her remarkability with the podcast and thus it went super viral because people would share it and like whoa what the [ __ ] like all of a sudden she's doing this well everyone usually does this right

so and and then then all of a sudden it's interesting it's Unique mechanism it's a unique me mechanism and people don't realize that's the driver by a lot of growth on social media it's the uniqueness H yeah that's interesting if you look at a fresh and fit yeah like they were first for that and then whatever podcast kind of copy them to some degree or I don't really know what you can you can so that's the thing that's what we also do on YouTube automation or faces videos is we find a remarkability that's already there

and usually you're able to be the second third fourth copy like you there there can be x amount of copies before it becomes before you you reach I call it audience saturation where the audience has seen it so many times it is not remarkable anymore and that that's when that's what happens when we say a format dies down or you fou off that's what when a saturation happens is when you've seen something so often the re remarkability is gone it's not interesting anymore so that's a key element to understanding you've seen that in t with

t too right like you see the subcategories of guys that are like T but there's a few of them that that are smashing it right because they've brought the next wave of audience but then there's the other hum drum amount of people right that just basically just coexist yeah yeah yeah yeah the funny thing with um the funny I won't speak on it too much but actually my business uh I run a similar fa channel to Hamza but faceless sick yeah like uh like like I don't I don't run it like um I'm I'm I'm

not actively working on it but I'm partnered with a guy who who who runs it and um yeah it's quite an interesting space to see and and also like how dedicated the community audience um but yeah it's uh it's a very interesting space especially the the andate type of area because what you'll see is that like unknowingly he reached them I think he reached a market of many people who were feeling the same way they were kind of the antic culture is a big thing nowadays disgruntlement yeah it's like in every I think in every

space there is room for someone to come in if you want to do the same thing as state and be the anti culture I think that's a big there's a big card you can play in a lot of spaces um interest so faceless that sounds great because you can be like okay I'm gonna look at politics or I'm going to look at global warming I'm going to look at Fitness and Duty counterculture however I wouldn't want my brand to be that in terms of like I don't want to just go into let's just say like

carnivore go in and be like you know carnivore is the way forward [ __ ] all the vegans like I just feel like that's just a bad way to live to be very abrasive continuously here's the thing about the carore mhm that extremism is already there exactly so so again if you want to it's a it's something you combine with you can be antic culture but also in a more nuanced way so like like like like the anti proofit did right like you come in and you say okay we we we strike a balance here

you know and this guy is wrong and this guy is wrong I'm I'm right that's the antic culture you create right there you know so and and you can do this for a lot of different spaces and and and people historic Al are attracted to antic culture think about the hippies right it's antic culture so I really like antic culture it's a interesting phenomena that people are kind of attracted TOS yeah yeah all right man we got a we got a head you got a get to sh you'll be there in an hour I want

to say a big thank you bro and uh many more to come got much more to chat about awesome cheers bro appreciate it bro