“Você vai sair daqui com um investimento e com um genro.” | Shark Tank Brasil

About the suspenders, I never wear regular clothes. But I hope these suspenders will impress the sharks and the folks at home. Hello, I am Davi Braga.

I'm the founder and businessman of the List It startup. And I am here willing to earn R$200 thousand in exchange of 30% of my business. List It is a startup that solves the problem of thousands of parents who need to buy school supplies to their kids every year.

I came up with an ecommerce with inverted logic in which the client joins List It put their state, city, school and grade and it automatically shows their complete material list. Right here. State, city, school and grade.

And it shows them their complete material list, with all items already selected in the shop cart. They only have to click on buy and we send them the items automatically to their home. In the beginning of 2013, we started to think of a business model.

I teamed up with a programmer and a designer and we gathered a team who built a simple website of school supplies. We started making money in. .

. Sorry. In the beginning of 2014, we started making.

. . In.

. . Sorry, guys.

Unfortunately, I'm 15, I'm a little nervous, but. . .

-Breathe. -Fifteen? -Nice!

Yeah. -Fifteen. In the beginning of 2014, we started making money with List It.

In 2015 and 2016, we earned nice amounts within the direct model. And we earned 10% with each list sold. And I am here to ask you the opportunity to create a scalable and profitable marketplace so we can expand from the seasonal school lists to add any other type of lists as well.

And we are also thinking of micro franchising, where the franchisees subscribe their. . .

Where the franchisees are responsible for List It in their towns. That's all I had to say. I appreciate the opportunity of talking to you.

And to close the deal, I already brought our contract for you to sign. I'm an entrepreneur, so I can't waste time. Here it is.

And another thing I'd like to say is that. . .

-Shiba. . .

-Hey. -You have a daughter, right? -Right.

Yeah. So you'll leave here with an investment and a son-in-law. Was this your idea?

-Absolutely. -Did you create this? The idea is mine.

. . How many clients do you have?

I have 3,600 clients who joined List It to be potential partners, potential clients of List It. But, on our first year of sales, we made 100 lists, and almost 160 on the second year. Oops, sorry, 130 lists on the first year and almost 160 lists on the second year.

How much is a list on average? The average ticket is R$750 per list, including school books. This material comes straight from your storage or does it come from a supplier?

All of our material comes straight from partner stores. Our associates, our franchisees, search for partner stores to deliver the school supply -from List It. -So you send the box?

The store sends the box. I don't worry. The store has a box with your logo.

-Sure. -You're only the marketplace. Exact.

. . No.

Yes, actually, we have a B2B system where we have the marketplace. We have the marketplace. But now we want to scale up this marketplace to any other type of list.

-Is this your first business? -No. I've always been an entrepreneur, actually.

I've always had other businesses. Always? Since when?

Since birth? -Always. -He was born doing business.

What was your first business? When the teacher would say, for instance, "Tomorrow, you'll have to bring a protractor", I would go to my mom's shop, because she had a school supply shop, -a paper shop. -I see.

So I used to. . .

-Let me come here. -You'd buy for 10 and sell for 20 to your friends? I wouldn't buy it.

I'd take it. "Mom, give me that. " I'd take it and sell it and all the profit was mine.

-And. . .

-This is a nice business. -Sure. -Can I partner with you?

-What? -Can we do that together? We can't.

You want to be in the middle of the chain. -Between the good business. .

. -You're a retailer. -Yes.

-A retailer. I have a chart here, to remember some things. And here I have how long I will take to return your investment.

-Let's see. It is important. -This is good.

In 16 months, I have a balance point, when the company will start making money. So, the R$200 thousand I need can be divided into 16 installments. An average ticket of R$13,333 a month.

This is what I need to cover the fixed costs, -all the expenses. -What are your fixed costs? Sure.

I have many fixed costs. -What are they? -Even more now, that I want to scale List It.

I'll need people, -I'll need an office. -What people? People.

Programmers, designers, people to work with List It. Because I don't pay the franchisees, obviously. They will pay me.

They will pay me a percentage. -It's Shiba. -Do you think it's within the R$13,000?

Sorry? When you mentioned the people, do you think it's within this R$13,000? Sure, because some months.

. . In Maceió, things are cheap.

I'm from Maceió, Alagoas, northeast of Brazil. Things are very cheap in Maceió. So an office is cheaper than it is in São Paulo.

And I want to work there, because it's where I started and where I am more influent in the school supply market, with many years of experience. One of my dreams is to be successful. And to sit there where you are now, as a successful entrepreneur.

And with your help and investment on List it, I can do it. Definitely. -Do you want to sit here?

-Please. Come here. -You're cute.

-Let me say it. He's already successful, right? -Excuse me.

-Davi, besides being an entrepreneur, you're one of the biggest marketers I've seen here. And very bright. Thank God.

Yeah. Dude, I'm 15. I've got a lot to learn.

Imagine when I'm 18, 21. My God! What I want to say is that, despite the jokes, it's a very profitable and scalable business.

And if you invest in me and trust on my business, I will provide results for you. You're thinking of franchising List It, right? Micro franchise, just to be clear, okay?

Every time you think of micro franchising or franchising something, you are also dealing with dreams. -Sure. -People who have your dream of owning a business.

You have to, sort of, promise or tell this person that they will succeed. And I don't know if you can promise this to a franchisee. To start franchising, you need to have at least one or two List Its two franchises or your own stores, making money.

List It is an extra income. I'm not saying that people will live out of List It. After all, the franchising model only works in December, January and February.

Look, Davi, I'm telling you something. I'm sure you'll be very successful -in anything. .

. -Even more with your help. I'll just say it.

Your business is very young, Davi. It's like the meaning of "startup". And I'd really like to see you here on another season, with a more mature business when you're 16.

That's why I am out. Davi, I have to say that I'm out for now. We hope to see you on the next seasons.

-Congratulations. -Thank you. I'm out because the business is at an early stage -but congratulations.

-Thank you. And I wish much more success in your life. Thank you.

Davi, I really liked the way you present yourself. You are a born entrepreneur, like everyone said. It is on your DNA.

I was just like you, too. I started to do businesses very early, too, even though I had the opportunity, just like I think you did, you could be with your mom working, but you decided to create business. But the mistake is part of learning it's not a big deal.

And I think you have a very hard business because you sell in the beginning of the year and another in the middle of the year, -a small one. -Very small. So you'll have many problems.

I think you have a long way to go. You are very fast, very smart. Congratulations.

-Thank you. -Success. Davi, I have an offer to you.

Here it is. I agree with Shiba, that your business is very young. Before selling, you need a little bit of mentorship to sell it better.

I'm offering a mentorship to you. I will go to Maceió, I will sit with you, I will meet your suppliers, your clients, and I will help you to design a business model so you can come back here next year. -Thank you for this.

-And earn some money. And take some money from the Sharks. -What do you think?

-It's a deal. -Deal? -Deal.

-Deal. -I know the rules. So give me a kiss.

It's a deal. <i>I came here to get</i> <i>an investment</i> and I left with a mentorship, four friends, <i>four mentors,</i> and the main mentor is Cris, who will go to Maceió to give me a mentorship, <i>And also a father-in-law. </i> He will be mad at me soon, because if it was my daughter, I'd be very jealous and I think he would, too.