How To Build an Insanely Profitable Business (Step by Step)

what if I told you everything you want this year is behind 1 hour of planning you be working 4 hours a day have everything run on autopilot and enjoy the freedom to work when you want where you want with whoever you want today I'll show you the master plan for my business and my brand that I will use this year to achieve all of those and hit eight figures consistently it's the same blueprint that worked for me the last 3 years and has worked with hundreds of other Founders in our community who successfully scaled their

businesses to seven and eight figures while living their dream life here's how we're going to break it down first we'll set the vision then we're going to map out every critical system then we'll assemble the Dream Team to bring it all to life and finally I'm going to walk you through a comprehensive implementation strategy to make it all happen let's get into it a few years ago I was drowning working 15 hours every day with no systems and no Clarity the truth was I wasn't running my business my business was running me into the ground

fast forward to now my businesses generate over $13.8 million a year and I only work 4 hours a day wherever I want so what allowed me to break out of that vicious cycle I set a Clear Vision this is the first step to creating your biggest year yet now vision isn't some lofty and loose concept it's the backbone of the motivation that's going to drive you to success here's how I make my vision actionable think about it right now where do you want to be in 365 days write it down for example my vision for

2025 is for founder West to be the world's leading Community for founder-led Brands empowering on laurs to build automated scalable and impactful businesses to achieve this through unparalleled content audience growth impr proven systems and to scale to $20 million Revenue a year now this isn't just about the money your vision needs to include your ideal lifestyle too for me that means building a calm automated company that lets me travel create connect and pursue what truly matters to me without getting burned out now before you write down yours let's zoom out first begin with the end

in mind this means that the system for designing your goals for this year begins with designing your goals for the next 10 years base your one-year goals on your 10year goals here's what my 10-year Vision looks like at the top left here you can see the company values of insanely simple quality results founder first and having fun these Define everything that we do and they determine what we say yes to inside of the business as well as with the brand and then most importantly what we can quickly say no to you can then see the

vision of going and impacting 100 million Founders the mission then of going and helping them achieve their dreams and Achieve true freedom and our Niche being $5 million founder systems helping Founders achieve $5 million profit a year with the proven systems for audience brand and revenue growth from there then I go and engineer our 10e goals they're smart meaning that they're specific measurable actionable realistic and time Bound in three years then I reverse engineer those 10year goals I recommend setting a maximum of five ambitious 10-year goals they should be related to what gets you out

of bed and what really fire fires you up and matters to you from your 10-year Vision extract your three-year Vision I suggest setting five to seven goals there as well and then once you have your three-year Vision reverse engineer it again to solidify what your one-year goal should be you should end up with something like this here are my one-year goals when it comes down to then the oneyear 90day plans I go and just kind of back into the three-year to the oneyear then on the next 990 days what I then have here is then

finalizing those book edits to make sure that the book is ready to go pre ordering and pre-selling the 100,000 copies of it having 5,000 Founders on our monthly workshops selling a certain amount of spots of founder OS per month going and making sure that we're going and getting different applications and high quality Founders into the Mastermind as well as OS plus and continue to scale up all social platforms like YouTube you know the newsletter X LinkedIn so there's a bunch of opportunities too that I see across things like people product and process which really involve

just going and hiring absolute Killers onboarding them right making sure that we're elevating the team and the culture as much as possible on the product side hosting some epic founder Retreats throughout this year and on the processes side making sure we have a unified dashboard for the entire company which I'll show you in one second and then making sure that we have all core metrics being sent to me every single Friday so I can keep a good pulse on the company this is the vision go and make yours your goals are useless without a powerful

Vision to drive them into reality here's how to crystallize your vision even further when you define your vision think of the who what and why who are you impacting what are you creating and why are you pushing for these goals for me I want to create systems to help seven figure Founders build a systemized hyper profitable and scalable personal brand using organic content help Founders free up their time and drive predictable Revenue without all the headaches heavy lifting and relying on ads that I see so many other Founders have to deal with you know my

mission is to help 100 million Founders achieve their dreams unlock their potential and Achieve true Freedom now it's your turn ask yourself where do I want to be by the end of 2025 write it down if your vision doesn't make you feel scared excited well then you're not stretching yourself enough once you've brought your vision into Focus you now need something that will guide every decision you will make this is where it we'll develop your core values to bring your vision to life you need to make the right decisions and make them consistently that's exactly

why your core values matter they help you make decisions fast fter and with more confidence I use my core values as my North Star here's mine insanely simple quality results founder first and have fun don't treat this like a marketing exercise use your values as your filter for every decision you're going to make this year everything we build at founder centers on our core value of being founder first while other people are just selling courses we're building an entirely new category a comprehensive system that helps Founders achieve true Freedom we're not just teaching Theory we're

implementing proven systems that have helped Founders like Sammy scale from 0 to $30,000 in monthly recurring Revenue in just 3 months we're all about transforming Founders Journeys from being overwhelmed and chaotic to systemized success nothing that isn't aligned with our core values of being founder first takes up my time or anyone on my team's time to ensure that we're all hyperfocused and moving in the right direction with maximum momentum take out your notebook and write down three to five values that you absolutely will not compromise on these are your guiding principles keep them visible and

use them daily to guide every decision that you make now that you've got the why in Focus let's now focus on the how the difference between six-figure businesses that run you into the ground and an eight fig business that runs itself is not more hustle it's better systems and this is where most Founders get stuck they have the vision their values are locked in but their business is a prison because they lack the right systems these are the five key systems that will allow you in your business to find success this year and we're going

to break them down for you one by one audience growth monetization operations content creation and Community Building lead generation is the lifeblood of any business and that's why audience growth is vital in 2025 I'm scaling my audience to 5 million across six platforms using what I call the content GPS this system is built on maximizing each piece of content and to do that you must leverage the content waterfall system this is how I take one piece of content and turn it into 30 other pieces of content across all platforms let me show you how when

I create a thread on X it becomes three Instagram reals three YouTube shorts three Tik Tok videos three x videos 10 more tweets one newsletter one instagram Carousel one LinkedIn post and one long form YouTube video not only has the content been multiplied but so has the reach of my offer since they all connect back to course ctas don't think of building mere followers these people are your potential future customers teammates and partners having a growing audience is great it's amazing but turning that attention into revenue is where you really need these monetization systems in

place my goal for 2025 is $20 million in Revenue but how am I going to generate it the plan is to get there with three core streams High ticket offers recurring revenue and strategic Partnerships quickly identify your core revenue streams and then place them within this offer stack template an offer stack is the series of offers that you present to your dream customer as they move through your content funnel this is what it may look like for you you know your social media bio on Instagram is an offer for people to go and follow you

your CTA under a given post on Instagram is an offer for people to then visit your newsletter landing page your newsletter landing page copy then leads people through a lead magnet which is an offer for people to then join your newsletter and your newsletter copy then contains an offer for people to join a sales call with your team your sales call presents an offer for people to then go and work with you well here's what my offer stack looks like I have an irresistible social media profile that drives 20% of my profile visitors to become

followers that's 40x the average I have a newsletter landing page that converts 80% of page visitors to subscribers and then I have a monthly Workshop that converts $200,000 of new business to my company every month I have low ticket offers between $29 and $149 to give people my most powerful systems and then present them with an offer to join my exclusive communities and experience es I have founder OS which helps Founders go from six figures to seven figures using proven systems I have found plus which helps them get to $5 million profit a year by

installing the content GPS in your business for you and I have founder s Mastermind which is an invite only community of Founders that are on average generating over eight figures in Revenue a year and I offer Boutique content funnels for large scale Founders for a million dollars a year if they really want to have me and my team work Hands-On in their business to train their team now that money is part of the equip we can walk you through how to automate these operations to maximize your freedom as a Founder this is where everything changes

most Founders become the bottleneck in their own business they try to do everything themselves control everything and it kills their growth I learned this the hard way that it was the wrong way now I use what I call the AED system automate what you do repeatedly eliminate the unessential and delegate what others can do write down every task you are doing right now in your business and measure its impact on your energy then decide whether it's something you should automate eliminate or delegate this is what it looks like for me so what I've done here

is in this First Column I've listed out all of the core tasks as well as items in my calendar over the last month from there I'm going to go and indicate whether a task gives me energy is neutral or drains my energy and from there I can go and indicate whether I want to delegate it eliminate it or automate it and if I'm delegating it to who on my team or who I need to hire now the benefits of this is that you then go and you get really conscious about what it is that you're

spending your time on and most importantly what actually gives you a lot of energy so you can eliminate all the stuff that just weighs you down and double down on the stuff that fires you up what I'll do then is then use all of the tasks that I no longer want on my plate to then go and backload those into job descriptions for new roles I'm going to go higher for or the existing people that I already have on my team so go and complete your time audit system now is a great time to get

it done and go into the new year absolutely cranking on task that you genuinely love to do I repeat this process quarterly to ensure that my time is being spent on the stuff that really gives me energy and drives me closer to my goals you can download this exact AED template in the description below and get started right after finishing this video after automating eliminating and delegating your tasks it's time for you to create a system that not only generates leads on autopilot but also helps you more importantly compound your growth without you working 12

hours a day or burning out and you can only achieve that if you systemize your content creation here's where we break you off the content hamster wheel with the content machine this is the exact one that I've set up that lets me go and publish repurpose and distribute highquality content across all platforms without lifting a finger most days we already covered how to maximize single pieces of content using the content waterfall system but now we're going to go and maximize your ability to go and generate ideas for each strategic piece of content I designed this

chat gbt prompt and I call it my content idea machine because it will generate over 30 content ideas in just 30 seconds and it's not just going to create those ideas but align them with your brand pillars and your Niche this prompt works like this so the template is you are a viral content expert I need your help to generate compelling content ideas take inspiration from viral YouTube video titles and viral Twitter threads with over 5 million views make the copywriting impeccable and memorable replace the info below with an overview and mission of your brand

I'm a Founder creating content to help Founders reach $5 million through every year through proven systems for audience brand and Community growth our mission is to help a 100 million Founders automate their business and hit $5 million profit a year with proven systems I want you to generate viral content ideas by creating a table the yaxis has has content categories to be matched with the x-axis the x-axis has content groups formatted the following way name so select your content groups from below educational which are lists best ofs tools facts guides systems summaries and Frameworks emotional

are going to drive some type of emotion and get the reader to feel some type of way that causes them to share with five friends Deep dive which is stuff like data math reasons Trends expert quotes research and Industry breakdowns edutainment which is creating content with amazing storytelling practical value that is captivating compelling and makes people want to share it with five friends lists which provide useful lessons steps systems processes tools and resources about the content category and comparisons Alternatives pros and cons this verse that then we have feature comparisons budget vers premium case studies

client results process breakdowns real world applications industry specific results problem solution and then Q&A FAQ common questions audience concerns specific Solutions step-by-step Guidance clarifications the Y AIS contains the content categories write out a table and write out a viral content idea for each cell of the X and Y AIS pair each content category with a Content group for example a viral content idea pairing with content group educational with the content category educational would generate the viral content idea seven tools to help you grow Community from zero to 1 million if you want a copy of

that prompt in my content idea machine template you can get it for free via the link in the description with this in your systems Arsenal it's simply a process of repeating these three steps when you need a fresh take on your content strategy create content in three categories helpful personal stories and deep Dives repurpose these then and you can turn one video into 10 plus assets schedule everything you're not scrambling it's time to reveal how to transform all of this content into movement of real people at found R Us we're not just building an audience

we're creating something much more powerful a thriving founder community that drives sustainable growth our plan for 2025 is to invest in a dedicated Retreat Center this is a transformative space in the dolm mites designed specifically for founder Retreats we're also systemizing what we call founder hikes creating opportunities for deep connection through shared experiences in nature our goal is to grow our community to 50,000 active members but we're not just focusing on numbers we're creating exclusive residency experiences that turn casual connections into lasting relationships how can you bring your audience together this could be through things

like webinars regular meetups live q&as or even small in-person events remember when you build true belonging you create something that algorithms can't replicate a self-sustaining ecosystem that grows your business while you focus on what matters most impact and freedom building a movement around your brand is one of the best ways to build a business that serves your life not not the other way around with all systems in place we need the last element of your success this year the team that's going to bring your vision to life a well-built team is the difference between an

exhausting grind and a powerful growth fueled engine here's the team I built in 2024 some of you may not be starting out with a team this big but don't worry use these four stages to guide the sustainable growth of your team no matter what stage you are in your founder Journey let me give you an inner glimpse of the different stages that I used while scaling founder OS so phase one was ideation at this phase it's just me doing everything as the chief everything officer I was on X LinkedIn with an audience of 40,000 and

had just launched the first iteration of founder OS spinning plates but the systems that I was putting in place allowed me to do a lot with very little the next aspect here was then Phase 2 validation at this point we're generating over $50,000 a month and I started to go and use those cash flows to go and make some key hires across the tech side of things finance and copyrighting as we scale the phase 3 monetization I started to scale up more of the team delegating some of the sales aspects going and hiring some creative

weapons on board and scaling the company to over $200,000 in monthly Revenue the cool thing is throughout all these stages I kept the tech super simple using platforms like kajabi to go and sell different programs school for the community and stripe for all payments so there's a lot of people coming on board at this point but the good thing is is that we've got great systems in place so everything's scaling super smoothly as we move on to phase 4 we're starting to scale things out to over $400,000 of monthly Revenue I'm really focused on staying

disciplined and systemizing everything and not just me but actually having systems owners in the business so that I'm democratizing the growth of the business and not everything is reliant on me now phase five is Mastery this is the phase that we're currently at as we go and get to a million dollar in monthly Revenue so I've gone and built out my own leadership team across sales Finance customer success and I've removed myself from as much as possible so I can focus on the stuff that really fires me up things like product creative and creating the

best founder experience in the world so no matter what stage you're at go and take a look at kind of The Insider tips I've just shown you and let's take some Massive Action looking at this year I'm focusing on adding three critical new hires to my team one a sales director two a customer success director to drive sustainable growth three High Caliber closers to join our Revenue team when I look for new team members I'm not just hiring for skills we're looking for weapons a weapon is an obsessed individual who can 10x their area of

responsibility and Elevate the culture and speed of innovation hire weapons who align with your values and your vision but here's something critical I learned the hard way you need systems before you bring on your team so document everything in your company every process every standard every expectation that goes into your company Wiki your company Wiki is a hub for all the information resources systems and processes that fuel the success of each role in your company the more detailed your company Wiki the more efficient you're going to be at scaling your business with less stress this

way when you find your weapons they can hit the ground running and leverage the wiki to monitor success use those systems to then scale out your business and to monitor all the systems in this video you're going to need the ultimate tool your company dashboard this is how I track every metric every goal and every win across our entire team to keep us aligned and on track this year and every year so that we win big so systems are great and all but as the founder you need to make sure those systems are actually impacting

the metrics of the business and that's where the founder OS dashboard template comes in so this is the dashboard across one of my businesses you can see that we're tracking the full funnel all the way from social media growth to newsletter to vssl conversions applications our Revenue mix across all of our different products as well as things like our Workshop conversion rate and outbound now I'm tracking these metrics every single Friday so they're being updated from the week I can then go and track those Trends across you know the entire year see which weeks we

were really strong and then go and correlate those with you know what content did we put out U maybe we made a new hire at a certain juncture or we tried out some new method or tactic um that we can go and double down on and so the the more you have visibility into the specific metrics across your business the more you can understand what people what products what systems are working best and which changes that you're implementing your business are actually making an impact so go and Implement your dashboard make sure it covers your

entire funnel all the way from awareness through to transaction so you can go and discover the constraints in your business and attack them with your time and resources this dashboard lets me manage a multi-million dollar operation and just a few hours a week and gives me all the control with none of the chaos now let's turn this plan into reality with this 90day framework to Kickstart your year the right way Phase One Foundation Days 1 to 30 you're going to clarify the vision and values and you're get the platform setup initial systems implemented phase two

growth days 31 to 60 it's all about content acceleration audience building and newsletter growth phase three is all about monetization so days 61 to 90 it's offer creation systems launch and then we're going to scale the implementation stay disciplined to these stages and watch your year transform into your dream and as a thank you for making it this far here's all the technology and tools that I use to implement all these systems across my portfolio of eight figure businesses for Content distribution and analytics here's our exact setup hyp Fury handles all our X content scheduling

we use twex to find trending content ideas for x and then X analytics gives us realtime performance data and then I use Tapo X to help help us spot the best LinkedIn content ideas for our community and Sales Systems HubSpot Powers our newsletter this is crucial because your email list is going to be one of the best ways to connect with your audience School hosts our entire founder us Community stripe processes all of our payments we built our website on webflow although we did start it on kajabi but either one will work testimonial. helps us

collect and showcase hundreds of real results from Founders in our community and for internal systems at founder OS we use notion as our company Wiki and this houses every single system all Loom videos every process that we've got that makes our business run on autopilot Google Drive for all our media assets Google docs for system documentation and then auna for all of our different projects zapier is what we use then to go and automate all the repetitive tasks across the business for our creative and communication stack figma handles all of our design work we use

loom for screen recording this has cut our meetings in half and then type form for all applications and as well as founder feedback each tool removes tasks from my plate automates processes and helps my team operate a lot more efficiently whether I'm there or not every single system covered in this video is customized and personally implemented for the change makers who decide to join founder OS if you want to go deeper join me inside founder OS where we'll work together to go and Implement these exact systems in your business for you explore this opportunity further

using the link in the description below you now have the exact blueprint I use to build multi-million dollar businesses that run on autopilot this isn't just Theory this is the same system that's allowed me to build a community of over 14 million people generate $13.8 million in annual revenue and work just 4 hours a day while I travel the world and my businesses grow an autopilot I look forward to seeing what you do this year with these systems like And subscribe and welcome to the founder Freedom Movement