Speak Like a CEO in Meetings!

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Kara Ronin
When you're rising up to leadership, you will need to learn how to speak like a CEO. This means you ...
Video Transcript:
speaking like a CEO isn't about pounding your fist on the table and commanding everyone's attention it's about speaking with Clarity enthusiasm and confidence to draw people into what you're saying and of course you need to do all of this while making a connection to your audience this is what you need to do to speak like a CEO in meetings and in this video I'm going to show you how the first thing you need to do is to keep your communication simple this will help you achieve the clarity component of speaking like a CEO because the
primary aim of communication is to ensure everybody understands your message to ensure there is no interference that gets in the way of your audience understanding what you're saying and interference is the key word that you need to remember here sharing too much information can be an interference using long-winded sentences can be an interference using unnecessarily complicated vocabulary can be an interference and these interferences will convolute your communication they will Destro ract people from your main message and that will drive you far away from sounding like a CEO less is more when it comes to good
communication so try to use Simple plain language only use technical jargon if you know your audience is going to understand what you're saying don't communicate too much information at the one time stick to the rule of Threes because the human mind thinks in threes be direct and say what you want don't beat around the bush using indirect or passive Comm communication and don't try to tell your audience Everything at Once Pace your communication and allow time for them to ask you questions and for you to answer those questions the second thing you need to do
to speak like a CEO is to speak with enthusiasm think of every leader that you admire now think of why you admire them and I bet the majority of your answers will be something along the lines of they are so charismatic they are so energetic well it's this energy and it's this Charisma that they project through their communication that draws you to them it's this energy and Charisma that you identify in the way they communicate that makes you think they are such a great leader enthusiastic people bring positivity energy and motivation to everyone around them
their Vibe is contagious and it touches the audience or you on a deep subconscious level making you want to join in and be part of the fun for leaders and CEOs enthusiasm can help you to convince people of big and potentially risky ideas get people working on tasks that might be a little bit mundane encourage people to work towards the goals that you have described and make people feel that the impossible is possible if enthusiasm is so powerful then why don't more CEOs and leaders speak like this well because it's harder to achieve you need
to use positive and motivating language and vocabulary you need to explain steps and goals in a way that sounds achievable and you need to use body language and facial expressions that are enthusiastic so concretely what does all of this mean how can you speak with enthusiasm well I'm going to share with you a number of steps that you can put into action right now use repetition when you communicate for example your key message or a key phrase or even a key word in your communication make sure you repeat that for emphasis use examples that your
audience can relate to for example you could talk about a previous project that failed but your idea could make that project a success share stories that touch people on an emotional level for example you could share a story of somebody overcoming an obstacle put urgency in your communication and for this you could reveal the consequences of not taking action and when it comes to your voice it's really important that you vary your volume as well as your pitch as well as your speed this together will help you sound more enthusiastic as you speak use facial
expressions gestures and movements to emphasize what you're saying all of this will help you infuse emotion and to infuse enthusiasm in your communication and that is what's going to make your communication so compelling the third thing you need to do to speak like a CEO is to communicate the why you see it's Human Condition to want to know the why why should people listen to what you're saying why should people will act on your message this is what your audience will be asking themselves in the meeting so you need to provide an adequate answer to
keep them satisfied and to be honest if you can't think of a why then maybe your ideas need to be worked on a little more before you communicate them in the meeting the why gives your audience a reason to act it motivates them to help you and to follow your lead for example if you ask someone in your team to take on some extra work without giving them a reason why their initial reaction is probably going to be pushed back they might even refuse to take on this extra work because you haven't given them a
good enough reason to act many people neglect to include the why in their Communications and especially in their delegation requests they don't make time for it and sometimes they feel well it's just self-evident but hopefully after watching this video you will make the extra effort in your communication to give your audience the why especially when you are asking them to take action on something an effective way to communicate the why is to include the word because in your communication for example I'd like you to take on this extra project because our client has just threatened
to use another supplier or I think we should give free samples of our product to our clients because you really need to experience using it to know how great it is the fourth thing you need to do to speak like a CEO is to relate your message to your audience mean meaning your message needs to connect with your audience it needs to speak to them it needs to speak to their needs their wants their fears and their desires when your message speaks to your audience it drives through their barriers of hesitancy uncertainty and fear it
opens them up to listen to you and hopefully persuades and convinces them relating your message to your audience is best done through stories and examples that's why earlier in this video I recommended that you use stories and examples in your communication especially ones that your audience can relate to so talk about things that your audience have experienced situations they have encountered and emotions that they have felt for example in the last point I said I think we need to give away free samples of our product because people need to experience using it to know how
great it is I could follow on and relate my message to my Audience by saying something like this here's a situation you can all relate to on Saturday morning when you're doing your grocery shopping at the butcher and they have free samples of their sausages out the front of their store you take one you taste it and you see how wonderful it is doesn't that make you want to buy some of their sausages take them home and cook them for yourself and just like that I have connected with my audience on an emotional level and
used an experience or situation that they have encountered themselves and hopefully this will will have opened them up to listen to my idea more and hopefully persuaded them and convinced them of my idea too relating your message to your audience requires you to know your audience either you're already familiar with them or you need to do some research to find out who they are think of how you want your audience to feel when you share your idea then come up with a story or an example that will help you to communicate that feeling and to
connect with them on an emotional level the the fifth thing you need to do to speak like a CEO in meetings is to be brave and invite input meetings aren't one-way conversations it's not about you as the CEO sharing your ideas and no one else in the room speaking at all it's a two-way conversation between you as the CEO and your team as well and you want them to share their thoughts and their perspectives as well on your ideas this helps people get more involved in meetings rather than sit there passively it also helps you
uncover the best ideas because people in your team they might add on to an idea that you shared or they might share a concern that you've overlooked rather than leading in a vacuum I encourage you to open yourself up and your ideas up for input from your team so how do you do this after you've shared your idea simply say I'd like to hear what you all think then wait 8 to 10 seconds as people organize their thoughts and they work up the courage to respond if people are reluctant to respond which often does happen
in group meetings then call on somebody specific once the ball starts rolling more and more people will join in and respond to your idea your charisma as a leader will play a huge part in you speaking like a CEO in meetings if you want to know how to become a more charismatic leader or how to use charismatic body language as a leader then you need to watch these two videos up here thank you so much for watching this video if you did like it please hit the like button below subscribe to my channel for more
content like this every week that will help you as an emerging leader to advance in your career thank you again for watching and I'll see you in the next video
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