Simon Sinek's Advice Will Leave You SPEECHLESS 2.0 (MUST WATCH)

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Alpha Leaders
In this motivational and inspirational video, we will hear from Simon Sinek as he talks about leader...
Video Transcript:
there's two ways to see the world some people see the thing that they want and some people see the thing that prevents them from getting the thing that they want there's there's a great story of two two Lumberjacks where every morning they start chopping wood at the same time and every day they stop chopping wood at the same time and every day one of The Lumberjacks disappears for about an hour in the middle of the day and every day he chops more wood than the other guy and this goes on for months and eventually the
one who works all day he says I don't understand every day we start at the same time every day we stop at the same time every day you disappear for about an hour in the middle of the day and every day you chop more wood than me where do you go for that hour and the other Lumberjack looks up and goes oh go home and sharpen my axe you know that that if you if you if you take an infinite mindset it's not about how much you can get done each day it's how much you
can get done over the course of a career over the course of a lifetime and and you you got to take vacations which means you turn off your email and you turn off your phone and you do not connect to the office you know go sharpen your acts I have five little rules that you can follow as you find your spark and bring your spark to life the first is to go after the things that you want let me tell you a story so a friend of mine and I we went for a run in
Central Park the road runners organization uh on the weekends they host races and it's very common at the end of the race they'll have a sponsor who will give away some something apples or bagels or something and on this particular day when we got to the end of the run there were some free bagels and they had picnic table set up and on one side was a group of volunteers on the table were boxes of bagels and on the other side was a long line of Runners waiting to get their free Bagel so I said
to my friend let's let's get a bagel and he looked at me and said ah the line's too long and I said free bagel and he said I don't want to wait in line and I was like free bagel and he says Nah let's it's too long and that's when I realized that there's two ways to see the world some people see the thing that they want and some people see the thing that prevents them from getting the thing that they want I could only see the bagels he could only see the line and so
I walked up to the line I leaned in between two people put my hand in the box and pulled out two bagels and no one got mad at me because the rule is you can go after whatever you want you just cannot deny anyone else to go after whatever they want so the point is is you don't have to wait in line you don't have to do it the way everybody else has done it you can do it your way you can break the rules you just can't get in the way of somebody else getting
what they want rule number number two take care of each other the United States Navy Seals are perhaps the most elite Warriors in the world and one of the seals was asked who makes it through the selection process who is able to become a seal and his answer was I can't tell you the kind of person that becomes a seal I can't tell you the kind of person that makes it through buds but I can tell you the kind of people who don't become seals he says the guys that show up with huge bulging muscles
covered in tattoos who want to prove to the world how tough they are none of them make it through he said the preing leaders who like to delegate all their responsibility and never do anything themselves none of them make it through he said the Star College athletes who've never really been tested to the core of their being none of of them make it through he says some of the guys that make it through are skinny and scrawny he said some of the guys that make it through you will see them shivering out of fear he
says however all the guys that make it through when they find themselves physically spent emotionally spent when they have nothing left to give physically or emotionally somehow some way they are able to find the energy to dig down deep inside themselves to find the energy to help the guy next to them they become seals he said you want to be an elite Warrior it's not about how tough you are it's not about how smart you are it's not about how fast you are if you want to be an elite Warrior you better get really really
good at helping the person to the left of you and helping the person to the right of you cuz that's how people advance in the world the world is too dangerous and the world is too difficult for you to think that you can do these things alone if you find your spark I commend you now who you going to ask for help and when are you going to accept help when it's offered learn that skill learn by practicing helping each other it'll be the single most valuable thing you ever learn in your entire life to
accept help when it's offered and to ask for it when you know that you can't do it the amazing thing is when you learn to ask for help you'll discover that there are people all around you who've always wanted to help you they just didn't think you needed it because you kept pretending that you had everything under control and the minute you say I don't know what I'm doing I'm stuck I'm scared I don't think I can do this you will find that lots of people who love you will rush in and take care of
you but that'll only happen if you learn to take care of them first lesson three Nelson bandela is a particularly special case study in the leadership world because he is universally regarded as a great leader you can take other personalities and depending on the nation you go to we have different opinions about other personalities but Nelson Mandela across the world is universally regarded as a great leader he was actually the son of a tribal Chief and he was asked one day how did you learn to be a great leader and he responded that he would
go with his father father to tribal meetings and he remembers two things when his father would meet with other Elders one they would always sit in a circle and two his father was always the last to speak you will be told your whole life that you need to learn to listen I would say that you need to learn to be the last to speak I see it in boardrooms every day of the week even people who consider themselves good leaders who may actually be decent leaders will walk into a room and say here's the problem
here's what I think but I'm interested in your opinion let's go around the room it's too late the skill to hold your opinions to yourself until everyone has spoken does two things one it gives everybody else the feeling that they have been heard it give gives everyone else the ability to feel that they have contributed and two you get the benefit of hearing what everybody else has to think before you render your opinion the skill is really to keep your opinions to yourself if you agree with somebody don't nod yes if you disagree with somebody
don't nod know simply sit there take it all in and the only thing you're allowed to do is ask questions so that you can understand what they mean and why they have the opinion that they have you must understand from where they are speaking why they have the opinion they have not just what they are saying and at the end you will get your turn it sounds easy it's not practice being the last to speak that's what Nelson Mandela did Lesson Four in the 18th century there was something that spread across Europe and eventually made
its way to America called Perle fever also known as the Black Death of childbed basically what was happening is women were giving birth and they would die within 48 hours after giving birth this black death of childbirth was the ravage of Europe and it got worse and worse and worse over the course of over a century in some hospitals it was as high as 70% of women who gave birth who would die as a result of giving birth but this was the Renaissance this was the time of empirical data and science and we had thrown
away things like tradition and mysticism these were men of science these were doctors and these doctors and Men of science wanted to study and try and find the reason for this black death of childbed and so they got to work studying and they would study the corpses uh of the of the women who had died and in the morning they would conduct autopsies and then in the afternoon they would go and deliver babies and finish their rounds and it wasn't until somewhere in the mid 1800s that Dr Oliver Wendell Holmes realized that all of these
doctors who are conducting autopsies in the morning weren't washing their hands before they delivered babies in the afternoon and he pointed it out and said guys you're the problem and they ignored him and called him crazy for 30 years until finally somebody realized that if they simply washed their hands it would go away and that's exactly what happened when they started sterilizing their instruments and washing their hands the black death of child bed disappeared the lesson here is sometimes you're the problem and my point is is take accountability for your actions you can take all
the credit in the world for the things that you do right as long as you also take responsibility for the things you do wrong it must be a balanced equation you don't get it one way and not the other you get to take credit when you also take accountability I'll tell you a true story a few months ago I stayed at the Four Seasons in Las Vegas it is a wonderful hotel and the reason it's a wonderful hotel is not because of the fancy beds any hotel can go and buy a fancy bed the reason
it's a wonderful hotel is because of the people who work there if you walk past somebody at the 4C and and they say hello to you you get the feeling that they actually wanted to say hello to you it's not that somebody told them that you have to say hello to all the customers say hello to all the guests right you actually feel that they care now in their Lobby they have a coffee stand and I one afternoon I went to buy a cup of coffee and there was a barista by the name of Noah
who was serving me Noah was fantastic he was friendly and fun and he was engaging with me and I had so much fun buying a cup of coffee I actually think I get gave a 100% tip right he was wonderful so as is my nature I asked Noah do you like your job and without skipping a beat Noah says I love my job and so I followed up I said what is it that the Four Seasons is doing that would make you say to me I love my job and without skipping a beat Noah said
throughout the day managers will walk past me and ask me how I'm doing if there's anything that I need to do my job better he said not just my manager any manager and then he said something magical he says I also work at Caesar's Palace and Caesar at Caesar's Palace the managers are trying to make sure we're doing everything right they catch us when we do things wrong he says when I go to work there I like to keep my head under the radar and just get through the day so I can get my paycheck
he says here at the Four Seasons I feel I can be myself so we in leadership are always criticizing the people we're always saying we got to get the right people on the bus I've got to fill my wrong my team I got to get the right people but the reality is it's not the people it's the leadership if we create the right environment we will get people like Noah at the Four Seasons if we create the wrong environment we will get people like Noah at Caesar's Palace number five my favorite one of all true
story there was a former under Secretary of Defense who invited to give us speech at a large conference about a thousand people and he was standing on the stage with his cup of coffee and a styrofoam cup and he took a sip of his coffee and he smiled and he looked down at the coffee and then he went off script and he said you know last year I spoke at this exact same conference last year I was still the under secretary and when I spoke here last year they flew me here business class and when
I arrived at the airport there was somebody somebody waiting for me to take me to my hotel and they took me to my hotel and they had already checked me in and they just took me up to my room and the next morning I came downstairs and there was someone waiting in the lobby to greet me and they drove me to this here same venue and handed me a copy cup of coffee in a beautiful ceramic cup he says I'm no longer the under secretary I flew here coach I took a taxi to my hotel
and I checked myself in when I came down the lobby this morning I took another taxi to this venue I came in the front door and found my way backstage and when I asked someone do you have any coffee he pointed to the coffee machine in the corner and I poured myself a cup of coffee into this here Styrofoam cup he says the lesson is the ceramic cup was never meant for me it was meant for the position I held I deserve a styrofoam cup remember this as you gain Fame as you gain Fortune as
you gain position and seniority people will treat you better they will hold doors open for you they will get you a cup of tea and coffee without you even asking they will call you sir and ma'am and they will give you stuff none of that stuff is meant for you that stuff is meant for the position you hold it is meant for the level that you have achieved of leader or success or whatever you want to call it but you will will always deserve a styrofoam cup remember that remember that lesson of humility and gratitude
you can accept all the free stuff you can accept all the perks absolutely you can enjoy them but just be grateful for them and know that they're not for you we're asking our youngest generation to work and succeed and find themselves and build their confidence and overcome their addiction to technology and build strong relationships at work we're asking to do this and these are the environments we've created we keep saying to them you're the Future Leaders we're the leaders now we're in control what are we doing this is what empathy means it means if there's
an entire generation struggling maybe it's not them it's like you know the only thing that I uh that um the common factor in all my failed relationships me same thing oh we just can't get the right you know the right performance out of our people maybe it's you right it's not a generation it's not them they're not difficult or hard to understand they're human beings like the rest of us trying to find their way trying to work in a place where they feel that someone cares about them as a human being by the way that's
what we all want in other words it's not even generational it's all of us this is the practice of empathy that if we're struggling to communicate to someone if it's struggling to help someone be at their natural best I'm tired of people saying to me how do I get the best out of my people really that's what you want they're like a towel you just ring them how can I get the most out of them no how do I help my people be at their natural best right we're not asking these questions we are not
practicing empathy we have to start by practicing empathy and relate to what they may be going through and it will profoundly change the decisions we make it will profoundly change the way we see the world we're growing up in a Facebook Instagram World in other words we're good at putting filters on things we're good at showing people that life is amazing even though I'm depressed right and so everybody sounds tough and everybody sounds like they got it all figured out and the reality is there's very little toughness and most people don't have it figured out
and so when the more senior people say well what should we do they sound like this is what you got to do and they have no clue so you have an entire generation growing up with lower self-esteem than previous generations right we know that engagement with social media and our cell phones releases a chemical called dopamine that's why when you get a text feels good right it's why we count the likes it's why we go back 10 times to see if and if it's going if our my Instagram is growing slower I did I do
something wrong do they not like me anymore right the the trauma for young kids to be unfriended right dopamine is the exact same chemical that makes us feel good when we smoke when we drink and when we we gamble in other words it's highly highly addictive that's basically what happened you have an entire generation that has access to an addictive numbing chemical Cod dopamine through social media and cell phones as they're going through the high stress of adolescence why is this important what's happening is because we're allowing unfettered access to these dopamine producing devices and
media basically it's becoming hardwired and what we're seeing is as they grow older they too many kids don't know how to form deep meaningful relationships their words not mine they will admit that many of their friendships are superficial they will admit that their friends that they don't count on their friends they don't rely on their friends they have fun with their friends but they also know that their friends will cancel on them as something better comes along deep meaning for relationships is not there because they never practice the skill set and worse they don't have
the coping mechanisms to deal with stress so when significant stress starts to show up in their lives they're not turning to a person they're turning to a device they're turning to social media they're turning to these things which offer temporary relief I believe loving your work is a right and not a privilege I despise the fact I Lament The fact I curse the fact that so few people get to say I love my job as if they've won some Lottery you know you go out with your friends and somebody says I love my job and
everybody goes oh my God you're so lucky right that to me is madness everybody the vast majority should get to wake up and say I love my job it is a right it is a god-given right that we should love where we work and we should demand it we should demand that our leaders provide an environment in which we want to come where we want to care about about each other where we feel safe to express our vulnerabilities and our fears and our concerns that we're open to correction and discipline and feedback that we're not
defensive because we know that it's being given to help us improve and grow and we want to improve and grow um and in turn we will help others improve and grow because when we feel safe when we feel that our leaders care more about us than a number they care more about our lives and our confidence and our joy and our skill set more than some short-term gain that they care more about our priorities than the priorities of some disinterested external constituency then we will respond in kind and we will offer our blood and our
sweat and our tears and we will make sacrifices of all kinds to see that our leaders vision is Advanced and that this company continues to thrive not for them for ourselves it becomes deeply personal and becomes something we love contributing to I talk about it all the time working hard for something we don't care about is called stress working hard for something we love is called passion
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