Easy Facebook Ads Testing Strategy for Beginners (2024)

hey guys how you guys doing welcome back to another video in this video I wanted to talk about Facebook ads for testing campaigns in 2024 as you can see I have a product right here that I tested yesterday that got $600 in Revenue now obviously I spent a little more than $300 as you can see $34 to get back my $600 which is still a two row as which is perfectly fine I even had two testing campaigns as you can see over here but I will show you exactly what's inside of them and how to set them up another thing is it's just not this store I've actually launched two more stores since then using similar testing campaigns as you can see for this store right here I've made $144 but going to my ads manager I'm actually added three row ads today cuz I've only spent $44 to generate that 144 all right so the funny thing is we actually just got another sale for our product as you can see right here we're now up to $180 revenue and our ads manager let me go ahead and refresh this uh we are currently I guess it didn't track but we're currently spending $60 $6 so we're basically still sitting around a 2. 6 row as which is really really profitable The Profit numbers will be on the screen somewhere over here and that is just for the testing campaign Alone by the way we just got another sale so now we're at like 216 and our ads manager right here is $71 let me go ahead and do a refresh really quickly and yeah we spent $71 so far to get back 216 uh the purchases haven't been coming in yet it might take a while but yeah we're doing pretty solid right now I this is literally happening live while I'm recording this video we're getting sales in our testing campaign like pretty fast we've only spent $71 to get back 216 um so yeah just pretty cool that it's doing it live while I'm recording and there's another store over here that just launched as well $4 spend for two row at so far so it's doing really really well so I do suggest you to keep on watching cuz I am going to show you the insides of these ad accounts and show you how you can set up your testing campaigns for your test on Facebook ads in 2024 anyways the profit for this testing campaign is going to be on the screen right now as well as for this store right here currently at $144 The Profit should be on the screen somewhere and by the way these are testing campaigns the very first day they were profitable so we definitely are going to go ahead and scale some of these up and I will show you guys in the next coming videos on how I scale the stores and if you're interested in how I scale stores before the next few videos go ahead and join my Discord down below I do have a Discord that I show how to scale from zero to 10K per day I even have a full-blown case study on how I scale from 0 to 180k that much showing you the product the website ads manager testing campaign creatives scaling campaign literally everything a full-blown case study so if you are interested go ahead and join my Discord down below or if you want me to go ahead and personally scale your ads for you book a call down below for oneon-one I've help people scale to 1K A Day 5K a day even 7 to 8K a day and even more so if you're interested in either my Discord or a oneon-one call with me just go to the link down below uh and I'll see you guys there but anyways back to the video I do want to show you guys how this testing campaign came out as you can see $600 for the very first day of testing by the way the budgets you see here weren't the budgets for the testing campaign because that was actually yesterday the budget shown right now is the current budget which for the time of recording is today which is also the day we scale these campaigns ad manager as you can see $300 was spent for the testing campaign but we had two testing campaigns both of them were actually set to $150 and this one actually underspent for some reason and then this one spend $20 more I'm not sure why but I'm not going to complain I spent $300 and we got back basically $600 which is a two row as which is really really profitable now for this campaign right here as you can see 2. 2 row as for this testing campaign and 1.

26 which is not too bad because our break even row as is around a 1. 3 we actually didn't really lose that much money on the first testing campaign now I'm going to go ahead and show you the inside of this testing campaign and you might be a little bit confused on why but as you can see inside of this testing campaign only has one adet at least for yesterday as you can see and that one ad set is just a broad adet meaning there's nothing inside of it no interest targeting nothing and the reason why I did this for this campaign and this product specifically is because this product honestly does not have any interest related to it it's a very very broad product unfortunately there's nothing on Facebook interest wise that relates to this product so I just went ahead and did an all broad interest and let Facebook figure out the targeting and it seems seems to work really really well as you can see two row ass for the very first day which is really good now that doesn't mean that interest targeting does not work because for the next store that I'm about to show you the one that I ran today as you can see I spent $44 so far with a three row as and it's just for the day so far currently it's like 1: p. m or 2: p.

m. so we still have an entire day left of spending to go and for this testing campaign we're doing 10 interests at $10 each now if you counted I think I only have nine so it doesn't really matter 9 10 11 it doesn't really matter but as you can see I basically chose different interests per asset right here so very first testing campaign we have only one adet all Broad and over here we have 10 assets or technically nine and different adsets because this product that I'm testing has a niche it belongs in some sort of Niche a niche is something like the baby Niche maybe it's the basketball Niche maybe it's dogs and cats basically just something that Facebook already has information on that you can Target so for me these are my two testing campaigns if your product belongs in a niche you want to go ahead and go to 10 ads set at $10 route and if your product is super Broad and doesn't have a niche you can go ahead and set it up the broad route and that's pretty much it as you can see we're getting a lot of buying pressure I did turn off one ad set because I spend $3 with no clicks and usually the cost for clicks are like $3 or more you want to go ahead and turn it off so right here everything seems good so far I've gotten one sale per asset and we're definitely going to go ahead and start expanding on these adsets right here and adding more interest are like this one right here by the way you may have a already tested these ad strategies already yourself and you're probably wondering why how come Andrew you launched three stores and you're profitable in the testing campaign for all three stores it's going to be just based off of creatives alone so if you don't already know this testing strategy and this testing campaign will not work unless you have really really good creatives and that's where the sponsor of today's video bans off ads comes into play so if you don't have creatives ready or you make really bad creatives you could use this service called bans off ads they are in the link in the description down below but they make really good creatives and as you can see they've made creatives that have gone viral before and has helped people scale their drop shipping stores up you can see 1. 7 million views 2.

1 million views and the cool thing is I only had to send them the AliExpress link of the product that I wanted to advertize and that's it they came up with the script the hook the video sourcing basically everything for this product so it's basically an all-in-one ready to advertise as you can see I clicked on AliExpress right here this is the product that I wanted to advertise and then they went ahead and sent me the videos or the product as you can see they sent me three videos including another version one and a version two that means you get to split test a bunch of these videos because not every single video that they made is going to be the same there's different hooks there's different scripts there's different videos in them which allows Facebook to choose the best video for your audience and not only that you do get a PDF that shows you exactly what to Target and an ad copy so I don't have to write my own ad copies when it comes to Facebook ads all I got to do is copy this put it in and then we're ready to launch they give you ideal customers as you can see ages 25 to 35 that recently had a baby but let's go to the most important part and let's actually watch the ad video because without a good creative the ad strategy I'm about to show you will not work so let's go ahead and check out version one and watch this ad creative I can't get over how adorable and effective this is introducing the breathing otter plush doll the ultimate bedtime companion for your little one with its soft glowing light and soothing sounds it effortlessly eases bedtime anxieties creating a Serena environment for sleep this plush toy is a perfect sleep buddy for my little angel providing comfort and security throughout the night the gentle heartbeat sound mimics a mother's heartbeat helping my baby drift off to sleep peacefully and stay asleep longer crafted from incredibly soft and cuddly materials it's perfect for Endless snbl and Huds don't miss out click the link to get yours now and give your baby the gift of sweet dreams all right that was basically it they came up with all of that themselves by only looking at an AliExpress link so they came with the hook the features of the product why the product helps the customer if they buy it a CTA the videos for the product everything was done all I had to do now is actually launch the product using Facebook ads and not only that they also gave me a bunch of variations as well as you can see for this one it's going to be completely different try the breathing be baby soothing otter plush doll as you can see it's a different hook now they're showing a crying baby and trying to get the customer attention that way so they basically give you a bunch of videos that we're going to use to plug into our testing campaign so if you want to go ahead and skip the headache of making your own creative scripts Hooks and video sourcing use Bandz off ads in the description down below and use a promo code Andrew but thank you bans off ads for sponsoring this video and let's get back to setting up our testing campaign anyways now that we know how important creatives are I want to show you step by step how you would set up these campaigns on Facebook so we're going to go ahead and start off with the $10 and $10 asset because this is going to be majority of the products since majority of the products that you will test will belong in a certain Niche all right before we set up the testing campaign and choosing which testing strategy to do you got to figure out what kind of product you're trying to sell is it a broad product where anybody can use it or is it a niche product where specific people have to use it so for example this otter toy that had Crea is made for it's only meant for parents giving it to their babies so whoever sees this ad that's not a parent they're probably not going to buy it so we will go ahead and take this route now for this product a broad product it's a water gun honestly anybody can use a water gun even if you're not interested in water guns you still might buy it because it's summer so this is going to be a broad product and you're going to use the broad targeting method so for example let's go ahead and do the otter one first let's actually go ahead and advertise this and I'll tell you how to set up the AO campaign for this one and then we'll move over to the water gun to show you exactly how you can set it up all right we are now in our Facebook ads manager if you don't know how to get to this page go to the link down below and create a business manager and then go into your ad account but first things first you want to go ahead and click create and then you want to click sales click continue you I always go ahead and do manual sales campaign especially if it's a niche product because we want to choose the targeting for it so let's go ahead and click that click continue and then right here I'm going to go ahead and put the date so today is June 22nd testing campaign interest so we know exactly what this is It's a testing campaign launched on June 22nd and we're targeting interest anyway scrolling down the first thing I want to do is make sure this is turns off sometimes by default this turns on so make sure this is turns off and right here make sure this is off as well next thing you want to do is Click next and now you want to go and delete this for now we will come back to it later but don't worry about it just yet going down here you want to choose website performance goal maximize number of conversions and then go ahead and choose a pixel so right here you want to choose a pixel that goes to your store if you don't have one already make sure to create it and connect it to your Shopify account as you can see I already have one and then we're going to choose purchase right here now while you're setting this up sometimes Facebook might tell you hey by the way there's going to be zero purchases coming from this adet don't worry about it you could go ahead and ignore that warning so far we haven't gotten it yet but sometimes they do do that so scrolling down here make sure this is off and then go ahead and go down here change this to $10 daily budget and then change the start date to the very next day at 12 a. m. the reason why we do this is because Facebook works on a 24-hour schedule that means if you launch your ads at like 900 p.

m. it's going to go ahead and try to launch all of your ads or at least try to spend all your budget within 3 hours and we don't want that we we want data from the entire day we want the $10 spread out from 12:00 a. m.

until 12:00 a. m. again so that's why you want to start at 12:00 a.

m. and sometimes when that happens or actually majority of the time that happens it spends your budget really inefficiently but anyways let's go ahead and scroll down the next thing you want to do is edit the locations I have United States but I also usually do Canada and Australia as well so go ahead and add that and back then I used to add New Zealand but I haven't added it in a while because number one I hasn't gotten that many sales and number two it's also just a very small country if you want to add it go ahead but for now I've been doing the top three United States Canada and Australia with around like 70% of my sales coming from the United States so go ahead and do that go ahead and scroll down here the next thing you want to do is click this it's very very important you want to switch to the original audience options so go ahead and click that click use original audience and now you want to go ahead and scroll down and change things up for the genders so for us we're going to go ahead and choose wom because it's targeting moms trying to buy for their babies now if it's a product like water gun is generic you can go ahead and choose all and if it's like a beard trimmer obviously just choose men just use some common sense choose what makes most sense for your product so for us we're going to go ahead and choose women and now here is where it gets interesting because you want to choose one interest that relates to your products and we are selling to moms so the first thing we're going to do is search up parents and the only thing you have to do with this is make sure that number one the interest matches your products for number two as you can see right here for the size make sure there's at least 1 million people in your audience it's it doesn't matter if it has 260 million people but it definitely matters if it only has less than 1 million so 260 million is fine we're over a million so we're good to go and then go ahead and scroll down now I don't know if this actually makes a difference or not but I usually go ahead and add exclusions and I go ahead and do AliExpress as well as Drp Shipping now basically Facebook is going to go ahead and not give these ads to people that already know what AliExpress is and they already know what Drp Shipping is so I personally just exclude it like I said I don't know if it makes a big difference but you might as well just do it and scrolling down here you want to leave Advantage Plus placements on and that's it go to the next and now we're setting up our ad level you want to go ahead and just change this to add one and then you want to go ahead and scroll down the website URL make sure to put your website here specifically going to be your product page but we don't have one right now so we just leave it blank but you want to put your product URL here and then going here you want to go ahead and add a video and then you want to go ahead and click upload right here and then just start uploading every single creative that you have downloaded for mine I have five creatives from Bandz off ads so I am putting it over here so once it finishes uploading go ahead and just press the first one you see click next click next again and then go ahead and keep clicking next click done and now your ad would have been uploaded now I forgot but for the Facebook page make sure to go ahead and pick a Facebook page if you don't have one already go ahead and create one but I already have a demo page right here but as you can see our ad is now uploaded for the primary text a cool thing we can actually do is go back into Bandz off ads and copy their ad copy so this is the PDF that they gave me you want to go ahead and just copy this right here paste into your primary text and as you can see our ad copy is basically now done if you don't like the one that bands off ads gave you Facebook also gives you a bunch of AI suggestions so you can go ahead and choose either of those as well for the headline basically just add something that relates to your product babies sleep better with our OT and then go ahead and change the call to action to shop now and then when you scroll down go ahead and put your website product right here or product URL right here to make sure that whoever chooses to click shop now goes into your product website and then down here there's going to be be some UTM parameters go ahead and put because sometimes Facebook ads manager doesn't track every single sale so you want to put in these UTM in here if you want the code for the UTM it is in my Discord my free Discord down below so go check out my Discord it should be in the free pdf section so all we have to do is go ahead and just copy this right here paste it here and we should be good to go and then you want to go ahead and click publish obviously I'm not launching these ads so I'm not publishing them but everything looks good for now the next thing you want to do is upload the other four ad creatives that I have from bans off ad you do that is go ahead and click duplicate click duplicate again and make sure to do add copy two this time and all you really got to do is go down here click remove all click add media again add video and just choose your second video and now you're going to go ahead and do this for every single video until you have all your ad copies inside your Facebook ads manager as you see right here this is now a second video a different video using the same exact ad copy and everything we're going to do this a few more times I am going to go ahead and fast forward to save you the time but once I'm done I'll show you how it looks like all right that's it I just added added all five video ads as you can see over here add one add two add three add four and add five all of these videos have different hooks different scripts different video sources so basically lets Facebook choose which one is the best one for the audience and it gives us a higher chance of success because obviously Facebook has more creatives to show around anyways once that's done and you click publish you want to go to your ad sets level as you can see we' forgot one thing is to actually put our interest name on top so parents all you want to copy this and go all the way up here and paste here and now we know our interest is called parents all now the next thing you want to do is Click duplicate move this number to nine go ahead and click duplicate and every time you see parents all delete it go down here click suggestions and just click the next interest that makes sense for you obviously parents with todders makes more sense for our product rather than parents or pre teens 9 to 12 years old so we're not going to select that but we are going to select parents or toddlers 1 to 2 years old and then go ahead and click X remember to delete the old interest or else it's going to Target both of them copy this one go all the way up here here paste it again and basically just do this eight more times until you have 10 different interests that relate to your product I'm going to go ahead and do exactly that and I'll get back to you guys in just two seconds all right so I just finished adding every single interest as you can see they're all in draft so what you want to do is Click review and publish if you are launching these campaigns obviously I'm not going to but as you can see every single interest here kind of makes sense to exactly what the product does infant clothing infant diaper bag diaper toddler toys parents up to 12 months parents are toddlers one to two years all of these make sense with the product I forgot to do one more for parents all but it shouldn't be too hard to go ahead and find another interest related to parents with toddlers so that's how you will launch the testing campaign when you're launching a niche product now let's go ahead and go back and I'll tell you how to launch a broad product where anybody can use it like this water gun right here so for a broad product such as a water gun that anyone can use I primarily have two types of way I want to go ahead and try a broad product the first things first this campaign right here set it to Sales continue I want to go ahead and turn this one on remember when it came to interest targeting we set it to manual but now we kind of let Facebook figure it out because this product is so broad that there's not really an interest for it and Facebook should be able to figure it out themselves so for this one right here it's called advanage plus shopping campaign or ASC so go ahead and click continue we're going go ahead and rename this one 6 22nd ASC Broad and then go ahead and scroll down basically choose your pixel again and choose purchases and then go ahead and scroll down make sure to include United States Canada and Australia scroll down and then basically what you want to do is actually set the budget to 100 or 150 every single day so for us we're going to leave at 150 by the way I'm setting this up on a restricted account so don't worry about this your account should not be restricted so don't worry about this error up here anyway let's go ahead and scroll down set this to the very next day again so 12 a. m.

and then go ahead and scroll down here and that's currently it go ahead and click next and then you want to go ahead and name this add one select your Facebook page right here go ahead and click use existing post if you already have your creatives uploaded like interest testing campaign but if you don't go ahead and click create ad and the same thing you want to go ahead and add your website product URL over here and then go ahead and click add video for us we're going to go ahead and add the breeding otter but like I said you want to pick a generic product when it comes to this campaign for the primary text go ahead and just copy the ad copy and paste it onto here if you don't have one from Bandz off ads make sure just write your own anything about the product that sense or use one of Facebook's AI generated ones honestly anything Works your baby sleeps better with our OT that's pretty much it go ahead and scroll down change this to shop now scroll all the way down add your website URL the product page specifically over here and then go ahead and add the UTM tracking down here by the way if you want the UTM code to copy and paste it is in my free Discord Down Below in free PDF and now we're basically pretty much done with ad one replicate this again for ad two add three and AD four until you have all your ads inside of here so I'm going to do that really quickly and I'll show you guys when I'm done so remember when you're doing this make sure to click the garbage can icon right here so it deletes the old ad and you're going to upload ad number two so that's exactly what I did and now I'm going to do number three and number four as well all right this is the last one so go ahead and do add five go ahead and scroll all the way down click this garbage can icon click add video and choose the fifth ad which is this one and we should be good to go once that uploaded as you can see we have five different ads on here and we're going to let Facebook do its magic on its own go ahead and click publish and you should be good to go now that's the first campaign you can do when it comes to launching a broad product on Facebook I'm going to show you the second one you can go ahead and click create go to sales click continue you're still going to go ahead and choose manual sales campaign click continue as well go ahead and change this to Broad CBO 622 go ahead and scroll down make sure these catalog ads are off and go ahead and turn this on and set this to either $100 or $150 per day it really depends on your budget so go ahead and do that and then go ahead and click next so you want to make sure this is on this is called Advantage campaign budget or known as cbbo make sure to turn this on I definitely recommend you do this and then go ahead and click next what you want to do is just go ahead and do broad as the ad set name choose your pixel make sure to choose purchases when you're down here go all the way down now for this one Dynamic creative as you can see it is going away soon and it's going to be go ahead and change the flexible ad format you can go ahead and turn this on or off I've seen mixed results with it but if you want to go ahead and try it out definitely recommend it basically what it does is that it tries a lot of different combinations such as images and headlines and they'll automatically combine something for your customers so if you want to go ahead and try it out go ahead but you don't need this option on in order to go ahead and scale your ad but go ahead and scroll down here go to the 23rd again 12 a. m.