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hello everyone this video is powered by Adobe Express so that I can show you their new features some of the stuff that I'm doing to best overall get really good thumbnails Graphics etc for YouTube in case it's not clear this video is sponsored there's an affiliate link to a 30-day free trial but the amazing thing about Adobe Express if you don't know Adobe Express is 100% free to use you can use it on a web browser or your mobile phone it's free to download I highly recommend it all you need is an adobe account and

then you can get started creating thumbnails another cool thing about Adobe Express is that you have a lot of options when it comes to tools you have a lot of options when it comes to if you want to explore with AI you can use a lot of features that I wish were around when I started YouTube and before I was an adobe Express partner I actually was genuinely using Adobe Express because when you're on the go sometimes you don't have a laptop or you don't have the whole Suite of everything you have so I usually

have my phone I loved how easy it was to use and that's why good to see you Doug happy Monday from Down Under Sunday here in the States but definitely good to see you yeah we're going to be diving deep into Adobe Express today everything it can do for YouTube so just wanted to give some time to welcome folks and yeah happy happy live stream and if you're watching the replay thanks for joining now one thing I will say when it comes to YouTube thumbnails YouTube thumbnails are one of the most important pieces of metadata

it literally can be the difference between hundreds and thousands of views it's the thing that people decide to click on to go into your video Impressions is when YouTube is sending out your content based on your title based on your description based on your topic but the thumbnail is when they see the video and decide to watch or not so nailing this down and understanding how we can really dive deep here is crucial because a good thumbnail doesn't always necessarily mean the best design thumbnails so that's something I wanted to quickly talk about as people

are joining in there are good for YouTube thumbnails and then well-designed thumbnails and sometimes they're not exactly the same thing I've seen thumbnails that are incredible pieces of art but they're not good YouTube thumbnails and I've seen thumbnails I would never recommend to be put in a museum but they work they generate that Intrigue they generate that Curiosity and they get people to click so there's a difference between goodlooking and made for YouTube especially when it comes to thumbnails and I can't say enough how much that is undervalued alternative title for the stream nail your

thumbnail and yeah I mean that's definitely something I could you know play with especially for you know the replay but for this one I know just for my audience there was a huge amount of people looking for a YouTube thumbnail full course so that's something that I really wanted to lean into and also I went that way with the thumbnail which is something I also made in Adobe Express exess and I think it's a great way to kind of get started as we look more at the Adobe Express of it all again if you're just

joining the stream is sponsored by Adobe Express we have an affiliate link to a free trial down below although Adobe Express is free to use you don't have to install anything unless you want to use the mobile app but it's just on your web browser it's really easy to use and I genuinely enjoy it so with that let's go ahead and start looking at this video's thumbnail and kind of talk about some of my thoughts behind it when it came to making this thumb nail now you know we have alternate title for your stream nail

your thumbnails I actually came up with this stream thumbnail title everything was based on what my audience is searching for I just made a video that's called why you're not getting views on YouTube and you know how you can get views and one of the things is is like looking exactly how my audience was looking I looked at the space and I wanted to offer a full course on YouTube thumbnails from top to bottom I wanted to talk about some design ideas talk about what we just talked about the idea between a good for YouTube

and a goodlook thumbnail granted I don't think that I'm putting this thumbnail in a museum but the idea is that it's good for YouTube right it has thumbnails it has full course it has the YouTube logo it has views up I also noticed that when I was experimenting in AB testing which is something you can easily do on YouTube which thankfully you know YouTube's you know talking about it for years we finally have it it's one of those things where I will be AB testing this thumbnail you know and giving alternate versions but this thumbnail

as you can see designed in Adobe Express so the general background is actually if we like look at this layer by layer and if you are brand new and you've never seen a you know Adobe express it can be a little overwhelming but it's pretty simple as well on the left is your stuff so access to your files your projects your libraries your brand so I actually built out the can do Creator Community which if you are unaware we have a newsletter we have a membership this is all of our colors I have this mug

uh because you know I think it's very important to keep your branding on point so we have the colors that I use for our brand as well as I use on YouTube all here and you can save them in the brand area and actually apply your brand to this so if I wanted to I could change this up by applying brand it's going to give me different options if I wanted to have you know different ways I could use the colors maybe this is one I like or want to experiment with obviously I'll go back

to what we have to start but that just kind of goes to show how Adobe Express is using AI in this way to apply these color palettes to give you you know options nuance and I think that's one of those things that I could do that myself and sit here and design but even then that just saved me so much time CU I set up my brand I have my Logos I have different options and you can really go deep logos colors down to the fonts the fonts you use if you're ever wondering what we

use here you go there's also templates so you can save branded templates for reuse assets so if there's things you like you can also just upload stuff as you see here I could upload by clicking the upload button there's also thousands of templates uh you can use these for different social media posts things like that but if you're using YouTube in the community tab I can't stress enough when it comes to the community tab photo polls are so important and powerful and getting people to engage I still recommend using normal polls but there's something about

an image that you have there that you can add and create an adobe Express to just add to your channel adding images to your polls can really get even more engagement and get your community a little more interested again when they're scrolling on YouTube whether on the app whether they're on the desktop they just see images and it grabs attention similar to thumbnails right and the fact that we can do this easily is always a plus and definitely something you should experiment with your audience again every audience is different and I I like what Doug

says here what works versus what looks good again I don't I've I've been a big proponent of I think that for me I don't necessarily love my thumbnails but what I want to happen is I want my audience to when they see them click and I love that result and trust me when I say I've seen a lot of push back well I want to be artistic I want to have my vision my thumbnail to be very my style and then I'll say that's completely fine you still can you just can't get upset when you

look at it and YouTube has sent it to millions of people and they're not clicking through what you want and what an audience want isn't always the same thing and that's a hard lesson and it's something I still battle with I still I want my own artistic thumbnails I want it but it's understanding that what's more important to me that they click through and enjoy the video or that the thumbnail looks great ideally it's both but it's hard to nail that because what you want and what an audience want may not always be the same

thing this is also very true thumbnails also depend on the type of content you make you wouldn't want to make a gaming style thumbnail for something like a study session video right absolutely it does depend the content type which is going to go into stuff we can get in today we when you are doing anything when it comes the thumbnails and again this is one of those things where you can do research you absolutely should do some research so let's say you want to take an idea into a new genre YouTube has at the very

top here gaming so this is what is on the homepage of gaming based on my interest but it gives you an idea right so if I go news you can see I'm watching a lot of wicked you can see all these things video essays right let's say I'm into video essays these are some of the things that it's recommending on the homepage keep in mind all these thumbnails are something I could study but let's look at what we're noticing some of the things that I've noticed right this one is very powerful two words anti- aai

love AI can we talk about AI it has good cont contrast you can study different genres of thumbnails and learn what works best for you experimentation is key the thing is and this is what I think is so important is that if you experiment and you love a thumbnail it doesn't do well and you just keep it your audience in YouTube is showing you it's not working you've got to be open to changing a thumbnail and if this thumbnail I've made doesn't work I'll change it because the again that end result is so important and

to be honest it does help but I love to design I love to experiment and I get it demo technology I definitely do I'm not saying that you can't be creative I'm just saying you have to be realistic to the results you're getting again I've made thumbnails that I don't necessarily love but they get clicks they get the results I'm looking for and I like them enough liking something enough is so important so again as we go through you can add media you can find stock imagery you can actually with plugins add your own so

I have photos that I've added they have a lot of featured free another thing is it'll tell you if it's paid with the little Crown icon as you can see here so when it comes to all of these different things right it does give you a good idea of what's free it even adds audio now so if you're looking for sound effects again look for this little Crown icon but we're going to keep it simple to text there's a lot of things here elements charts and grid so if you're trying to maybe make a PowerPoint

or you want to add a grid like for me there's some thumbnails where I've added a chart because again I wanted to show analytics and so let's look through some of the ones I've already made I do make other Assets in Adobe Express so you will see some of the ones we've made so the main thing you can see especially like this thumbnail hello Chatty Cathy good to see you this thumbnail was based around make money faster but this isn't actually the first thumbnail I made and this goes into another feature of adobe Express is

that you can have multiple versions of thumbnails and one place so if I click here under download and share you can see that I've experimented with different text I actually had a different version of this originally but this version definitely was doing better than that other version so I I I pivoted the text I pivoted you know some of what I worded these are three I'm testing and I like how easy it is to remake something so let's say I like this thumbnail right I want to experiment though maybe I want a new text but

I don't want to lose everything so there's a couple ways I can do this first I can go back to this view by clicking view all pages in the top right hand corner I can click these three dots right here and I'm actually going to zoom in just a little more so you can see it a little clearer so right here three dots click on it I can duplicate this page and now if I want I can have OG make money now so I know what these are I could say you know copy of of

make money now and again this makes AB testing easy I'm not having to redo this I'm not happy to make a new project file I'm able to test and maybe I don't you know the main thing I was focused on in this video is how you can make make money without AdSense without you know on YouTube you know I could even say make money maybe instead of now I could try on YouTube right keep it a little more focused to what my audience cares about EXP a little bit you know the whole the main focus

is making money but also on YouTube right so maybe this would be a different angle or approach I can try with this and the good thing is as you'll see because it's layer based editing if I want this behind me I can do that if I want to be on top of it I can change the layers I can really you know go deeper here and one thing to note is that if we go into this group this image behind me like a lot of times you can get really creative this image doesn't actually exist

so if I hit none that's just an image of me that I went in customized the color made it white and white so that it's a outline and I can change this I can really have some fun with it and now maybe I want to change this text so I can click on the text if there's something you don't want to change like let's say I really like my placement here and I do you can rightclick or you can hold tap and hold and I can log again the whole point is that I can change

what I want now maybe money maybe it would make more sense to make this a red color I could argue maybe green but the background's green I don't really think that works that well but I want to grab attention right I could also you know change this background color instead to have the fill color maybe it is black and I changed the background of this shape that I have here which if I want to change the shape I click down here go to shape fill I could maybe keep that same idea and one thing I

recommend to people is you should always check your thumbnails at a smaller view can I actually read what I have on a smaller view sometimes the answer is no like this if I go to the 30 if I go to 25% or even 10 it's kind of hard to read money here so that's something I would say you should absolutely check now there are ways I could fix this maybe instead of this black outline it's with a white outline it doesn't necessarily always have to be you know you can always look at different design options

maybe it should be a thicker outline right like my outline thickness might just not be enough so now I have a thicker outline and I could switch to maybe a blue color something to kind of contrast another thing you should always try to do is add contrasting colors Micah I see that you said hello I reached 190 subscribers and I also have 14 followers on preaching the gospel Facebook page can I use thumbnails or just use event um you can absolutely use a thumbnail one of the good things with Adobe Express especially is like if

Facebook thumbnails are slightly different you can resize so and look you don't have to use templates like as showed in your brand profile area like just because you like you could you can use Adobes like smart to give you font recommendations that are similar Styles like look at this if I don't like this I could say let's say I want something a little more you know personal feeling I can switch I can experiment with what works for me and that's the good thing I'm going to stick to the original because I do like how it

looks but you absolutely can experiment don't feel I'm frozen um I'm not frozen on my end huh going to just check the YouTube stream but you know I'm going to say that like you don't have to use templates like yes there are templates in here but you don't have to find yourself only using them again the beauty of this is It's A Creative Suite you can use Adobe Express to go deeper yeah I'm not frozen on my end not sure what happened there six shop uh so refresh can anyone else let me know if you're

watching the replay I'll put a you can always use time stamps to skip ahead but as we're looking here I think another important thing when it comes to looking at this you know going back to what Micah said if I for example want to make this for a Facebook post right you're not freezing at all for me thank you pearl one of the things I like about this is I could change the size and I could also like if it's a Facebook post I can duplicate this and resize it and what it's going to do

is in a new window it has you know the appropriate Facebook page size now it's not perfect all the time like some of this like I have this border locked so it it locked it to what it is but if I want to unlock this and make this more Facebook friendly and if you even look like I added in a thing here to make that green really pop like this is now because well I got to unlock this to unlock same way you lock hold now I can in theory and you can actually see this

image has a lot more than what you would think right and maybe I want to be behind the money here and now I have a Facebook post and if I click to all pages again we have the Facebook version um we have the copy of make money and I'll call this instead of make money now make money on YouTube Facebook post version and now from one thumbnail image I have multiple images I've resized it either as well so now I can have it elsewhere and I love that ability right so let's say I keep I

want to keep going somewhere else another thing you can do with AI is if you want is you can expand but let's say I want to look at YouTube right there's lots of different ways there's a YouTube Banner profile photo display ad let's say I want to make this an ad I don't but it's something I could do I can duplicate and resize and now I I have a display ad version and with just a couple of tweaks again this would now act as a display ad in this scenario I can make this just a

little bit better for the YouTube ad thing I would definitely you know if I'm if I was taking this a lot more serious I'd make these a lot bigger maybe make them a little more centered but again you can see how just from that and maybe I would actually another thing I can do is I unlock myself and I would if you click more again explore experiment I can duplicate this group here I am again if I can move myself as you can see sometimes it's hard to get everything working sorry if I'm also a

little stuffed up I'm a little sick so hopefully of course as I'm doing this if you ever need to close this you can by hitting the X and maybe I don't want this image of me this gives me an opportunity where in the group here what I could do is if I click in well first I got to reing out this oops wrong one so the layers menu is up here click on layers you can always bring it back hide it I might want to replace this so I'll ungroup this but there's an image here

where I can replace this image and I can do it from my libraries right now one of the things I have is a whole slew that I've saved in here of images with me without a background right so now all these images I had I could easily bring them in maybe I want an image of me smiling right I've replaced it I have it with my arms crossed and now instead of what I had before and I want to bring back my layers here I have another image of me on the other side and it's

just talking about again I wouldn't actually make this as a banner ad but I wanted to show how quickly I'm able to do this right so if you wanted to do it another way you can upload photos I could go to my media and then go to photos I could look this way I could go to my brand where I have a bunch of other stuff I have my own personal branding outside in my stuff you can see I have my stock templates my libraries my no background photos I have some favorites so these are

some templates I've used shout outs to Chris doe someone asked me for example of his templates in Adobe Express so here it is so there's a lot you can do there's some Lightroom photos there's a lot so overall the main focus is just making this easier and if you're just joining and you want to do this let's go all the way from scratch so this is what the Adobe Express home page looks like so you can start your from your content you can upload and edit one cool thing and I want to go full screen

for this if you've ever bought a Creator's Photoshop packs to use for your own personal use but you don't own Photoshop you can open Photoshop files for free in Adobe Express so if there's like a thumbnail design that you really like or you've bought a pack but you didn't have Photoshop this is a free way that you can open it use it experiment with it and understand how that creator creates too you know I saw earlier that Coastal Divas says that they're always changing the thoughts there's no templates for me just because you're using a

template doesn't mean you can't make those changes templates if done well are just a starting point for you to expand and grow upon so looking here under social media there is a section for populars so these are obviously some of the things people are using most Instagram Square post Tik Tok YouTube thumbnail Instagram Carousel but there's also site specific ones if I can zoom in a little bit more so we have Instagram here we have Facebook again going back to the Facebook post or if you want to make you know maybe there is a cover

photo you like from a thumbnail you could do that but I'm going to click on YouTube and you can make you can actually make YouTube videos in Adobe Express uh that's not the focus of this you can make YouTube banners so let's say you wanted a brand new banner I actually made my pre current Banner in Adobe Express you can make YouTube profile photos your new profile picture I made this profile picture in Adobe Express the one that you see here and again the whole point is that it has different things and even if let's

say you want to do a 1920 by 1080 thumbnail you don't want to do this you can click custom size and you can enter in what you want to do right so if I want my thumbnail to be HD 1920 x 1080 I just click create new file and then this brings me in here here we are in our blank canvas right so I'm going to call this YouTube thumbnail you know example 2024 just so I have it when I'm looking back I know what I saved right but I have complete freedom from themes I

can click so this is our current canvas I have a lot I can do but for now like if I am enjoying this maybe I want to find a background color maybe I'm doing a video in fact let's go full screen tell me a video that you're thinking about making let's do some research let's make a thumbnail from scratch together and again if you're enjoying this let me know I'm really having a lot of fun I love talking about thumbnails thumbnail design I'm curious what you all are thinking currently my question to everyone watching is

where are you making your thumbnails I make them in Adobe Express Photoshop but I am curious where do you make your YouTube thumbnails also good to see you flash in your pan happy to have you here so as I'm waiting one thing I wanted to show is kind of the beauty of just the Simplicity for me if I look at the background colors I can go to swatches I like a lot of different colors I like a lot of different things I see from Chatty Cathy five best burger joints in Toronto I love this I

think this is simple let's go so first before I look up anything I want to see what the landscape is on YouTube five best burger spots in Toronto and that's how search it burger joints however you should always do research on anything you do to see what you know people are saying and looking here what grabs my attention is I like seeing the burger up close and personal right I I like the idea of getting a good image maybe of the city maybe of the burger up close now here's the thing obviously because we're we're

doing you know five best burger joints in Toronto I I've never done done this right so we're going to go let's go media right let's go and look in the photos and type in Toronto or Toronto I know there's a lot of people say different things maybe it's of the skyline it's pretty iconic right maybe that's something I want to use so let's say I like an image of the skyline let's say I really like this this could be a good background especially if I want to give the Toronto Vibes one thing about a background

and that I like about this is that you can stack so we have that maybe the next thing I'm looking for is a burger right I want a good image of a burger but I want it to look realistic some of these like are a little bit too polished like I don't want just it on a white background now one thing you might notice is a lot of these have the crow you can filter so one thing I would tell you is if you are not using a free trial or you are looking for fre

to use just look for V ones that don't have this Crown I really like the look of this now let's say I like this image but it's you know it has a background it's kind of clashing I could in theory remove the background which it's just a click of the button click remove background it'll do its best this maybe would work for me it's a little bad in my opinion it's not something I'd go and it's not bad just because of like it did what it was supposed to do I don't think it f fits

I could go in and you know really like fine-tune this I could restore parts of it by going into a race you can see where it made its quick selection maybe I want the board back so I could quickly add the board back in and now if I hit done you know I have a little bit more of what we had before but maybe I don't really like this image now that I've played with it maybe I want to different burger and again I'm also looking at a lot of burgers also one thing about joint

and burger joint is that YouTube looks at contextualization and what I mean by that is that what I think of as a burger joint joint can mean other things and they're not always safe for work so I say spot place things like that so it could even be that maybe the city skyline is distracting sometimes that can happen so maybe I do actually like this image maybe it should just be of the burgers right and May maybe it's as simple as adding you know a little bit of an overlay and again there's things I can

do right I could add in a Canadian flag right that's something that's pretty simple I could add in here's a quick little image of the Canadian flag I could add that in to add in you know I'm in Toronto another thing to keep in mind is that as I have just this image and you don't have to love my thumbnail designs right like I am not at all saying that this is the gospel that I make the best thumbnails I try to make and I'll go again I love going full screen try to make the

best thumbnails that you're okay with the design and match the need of the audience a great way to do that is study what's already out there when it comes to a YouTube search term look at what other designs are find ways that you can stand out you don't always have to love every thumbnail but what you're trying to do is entice people to click you're trying to get people to click through so you need to make sure that you would click on your own thumbnail before you even put it out there so this one very

simple now one thing I can do if I go to the elements I could try a background you know I could try one of these established backgrounds maybe it's something like this this is going to act as a background image if I don't want that I can click sometimes on it this one is not a great example of it there are some that are designed to be backgrounds what I like to do is I go to shapes and then I'll usually pick a square or something a rectangle uh usually a solid one like this because

if you click on it again you can change the color so when I think of burgers right I think of Reds I think of yellows maybe I'm just biased to get towards McDonald's but again think about this I have the Canadian flag maybe the red isn't the best fit but if I'm going for that Skyline feel we're gonna put this here and again what we're experimenting with is changing things up now in this area when I click on it it's going to bring up the rectangle I'm actually going to change the opacity so you can

still see the burger you see it really well but there's a little bit of a tin this gives me some places to go and creatively right you can see if I move it we get full color maybe it makes sense to make full color again we're experimenting I want to lock this layer so that I don't accidentally move it like I was red ketchup Tomatoes mustard but also because it's the same color as the Canadian flag it might Clash right let's go back to this layer right let's unlock which you can I think no you

got to do it here if I go to a red it matches this if I go to a darker red kind of still works I could of course add a drop shadow to help this stand out there's stuff I could do but I o can edit the original image maybe I want to make it a little bit larger I really want to focus in on these Burgers right so one thing I could maybe play around with is like this could look like a little flag I know in some countries they'll put like little Flags in

the burger I could cover this and make it look like it's a Canadian Burger make it look like that was the intent again just having some fun with the design am I in love with it no but I'm having fun with it and again you can experiment play with it so now we have that we can go to text so if you are not sure your text one of the things I would say is best burger that's a pretty simple one we could do it in a couple of different ways there's text layouts first let's

make this more readable good to see you James Hicks I learned how to make Church YouTube thumbnails I go live every THB I'm still learning to use canva on Facebook and YouTube live streaming ends the live broadcast uh Micah YouTube thumbnails I learned how to make Church YouTube thumbnails I go live every sing day I'm still learning how to use I mean I don't use canva I obviously I'm using Adobe Express I mean I did use canva but I'm not using canva actively anymore I used it from around 2020 to about 2022 so I would

say it's a lot of what I'm talking about are Basics and go into those same things again I recommend Adobe Express I was recommending them before but a lot of what I'm doing here I'm assuming is similar there and a lot of these best practices work there so one thing I could do is if I really kind of want you know we're focusing on the best burger places right so this right now is a little much but let's keep exploring I do like the recommended fonts recommended fonts are definitely one of those things that help

a lot when it comes to different kind of styles so when it comes to the recommended fonts one thing I like is that you can easily you know have different styles without having to go too deep right and the good thing is because you're using Adobe fonts a lot of these play in there I actually think uh let's go into let's go into this layout so you can see a little bit more you can see I can view all these different recommendations so instead of me sitting there and trying I get a little preview image

I have my original I like this recommendation but maybe I want to find a different style I click more like this and I have the original up here so maybe if I wanted to go for a more free supporting one maybe this one and again we're not done we could do a little more here so one thing I could do is there's different text layouts maybe I want it dynamic maybe I want the best to be really loud I could change that maybe I want it in an arch again you'll play around with what works

for you I do kind of like this best burger but I wonder how good it'll look in a smaller screen right like that's something I also need to consider because you don't really know until you blow it up more so now if I move that you know I'm going to have to adjust this make sure my Canadian flags are where they need to be this one and I can make a little bit better I also need to modify the image a little more there we go click the layers click the layer and again this is

very simple I wouldn't say it is right now better but just from a simple design I can add like a drop shadow I usually recommend a better color maybe I want something smooth I want something strong I really want this to stand out right so now we've gone from this another thing I could do is you can duplicate this layer we're going to duplicate it we're going to have the same image exactly where we have it now maybe I remove the object right why am I doing that maybe I want the best burger you know

to fall between a little bit behind maybe I don't want the fries so what I can do is we can erase objects as we showed before I'll erase let's see I think I might be on the wrong layer that's oh no there we are I was on the right layer so now I can erase this right and we can edit it we can really we can restore we can erase so I can bring this back kind of the same idea we have the burger there hit done cuz ideally I just want the burger here and

now you know we have best burger we went from that idea that was pitched in the audience if I scroll down you know I can still see best burger I can see the Canadian flag I can still edit this if I want but the idea was best burger places this is a thumbnail that I'm I would say for a quickly designed thumbnail gets the point across and there's some more things you can do with Adobe Express so we showed this Adobe has what's called add-on so here you'll see I have my own add-ons one of

my favorites is something called intention Insight it's going to use AI that it's trained on different things this is a third party company but it still it uses on banners posts thumbnails ads what are you testing it'll give you an idea so test design and now it's going to take a little bit of time but I can see based on this AI sta train set of watching where people tend to look again I'm going for the best burgers in Toronto based on my title this should also help where are people looking based on this I

can add this as a layer which is another cool thing you can do so they're looking at the they're looking at the flag they're going to look at the burger and then they're looking at the text people in least in the US and in more traditional countries that have this not to say traditional in a bad way it's just you know in the more I guess western side we read left to right there's something that read right to left right so it's focusing on all the places I want it I've had some where the AI

is like it's not looking where I want it to and I have to redesign but if I don't want to have this layer I can just delete it and there we are our best burger YouTube thumbnail example one let's go for more YouTube thumbnail examples and here's the cool thing I'm going to make it in a brand new canvas because we're designing these together I'm actually pretty proud this one especially the burger cut out there's some depth to it there's a little bit of layering you know we replace the fries one thing I could do

is if I wanted to keep that Toronto feel you know we go back to the images I could maybe maybe I have maybe it's like bang for the buck or something like that I want to focus on the value in that way or I want to have you know Toronto again if I can spell you know you think I'd be here but these are all things that you could try just in yourself right so if I type in Toronto it's going to give me some images maybe it's some signage you know I could maybe have

some images that if I wanted to use I could maybe it's an image like this but again I don't want to over complicate it I want to find that balance maybe for elements maybe I want some stickers you know you can draw some shapes I could do like a dollar sign you know maybe that's although I guess for Canada I don't think you use the r dollar so maybe that wouldn't be the best because you're going to know too there's some frames you could do so let's say you wanted to add some extra images you

wanted to have a a little bit more fun you could add arrows arrows are a very common YouTube thing so there's lines and arrows let's say I wanted to I'll just use this one really draw more attention to it we can go and make this a giant again tends to be red arrows are what YouTube loves so let's say I wanted to make this really big you know I want to draw attention to it something I could easily do so yeah you could change the angle so now we're focus on the best burger again if

I were to do this maybe I don't use this red outline maybe we go to a yellow one right because we talked about Burgers having that yellow look looks maybe a little better I could also experiment with the opacity and because now we have should probably lock this layer again huh but because now we have that level of OPAC there's still stuff we can do I can make the Border thicker if I really want this Arrow let's say I want a thick Arrow that's something I could easily do helps make it stand out a little

bit better I'd probably want this behind the burger or like the the word Burger not the actual Burger that's a a lot of burger talk but yeah that's how quickly and easy we were able to make a thumbnail together and again we talked about a lot of design we looked at this one also stands out right like six in the six burger in Toronto best burger I do like this idea and this kind of collage of it all obviously 14 four months ago 17,000 views that one's doing pretty well too I like just the simple

one reviewing Toronto's best burgers what to eat again maybe instead of best burger it's what to eat but again you're going to experiment you're going to figure it out what you like and you can bring images you've taken yourself the next one I wanted to talk about is like let's say that I want you know I've asked for some thumbnail ideas that you guys have but let's go over some of the ones I've designed again as well talk about where I've made changes so I'm AB testing always so the original thumbnail layout was this I

quit YouTube I made this video a while back talking about quitting my gaming channel it was simple it didn't it's not doing awfully but I wanted to try improving it try different versions of it it so I made this version I quit YouTube it's a little more Dynamic it's got me looking at the camera you know it's got a little more drama here's why and you can see there are some differences you know this one I'm just looking directly at camera I'm looking here but I I've added a little bit more Dynamics to it we've

kept that YouTube Red I actually call this V3 because V1 was pretty much this but I added a drop shadow that's about the difference between the too also made it a little bigger so yeah I'm always experimenting always trying new things and that's why I recommend if you're watching live or in the replay you can't undervalue experimentation another add-on you can do is as we're looking here is I like if someone in your audience has low vision it has a low vision Checker and it gives you an idea of how readable they are and different

standard like different kind of you know vision loss that people commonly have and I think for accessibility someone in my in my comments actually let me know that some of my thumbnails I couldn't read and when I saw this in Adobe Express I thought this was incredible they said they had I don't it was something diabetic related but let's use this for the example if we look here some of my thumbnails may not be the most inclusive to people that have those issues right visual Acuity normal mild medium severe if they have mild visual Acuity

and this kind of field of VIs Vision you know low vision it can definitely be difficult like standard if they have mild medium severe like it is important to be inclusive and it's one of those things that I really like this add-on it's helped me think of that and sometimes if you think about it some of your designs if you know people with these things it may not be the most inclusive so it is always important to kind of take a look at different ways that you can think about people who may have some visual

issues and may have some ways that you can help and like that's one of the cool things that add-ons can do another thing you can do is like if you want to look at you know some gradients let's say you wanted to social preview it there is a social previewer there's the YouTube previewer which gives you an idea of how it would look on the homepage of YouTube so yeah it also gives you you know we talked to a lot about someone in here was like what about Facebook it does have some more options so

again you want to make sure that your thumbnails are as inclusive as possible and that you're doing the most and I love that adobe Express has those add-ons in here to help us do that so as we are continuing to talk about thumbnails one thing I think is super important when it comes about any YouTube thumbnail is that YouTube thumbnails especially when it comes to new people seeing your channel for the first time we talked about how there are different kind of content for different people right if someone is brand new to your Channel having

you in your image may or may not be a plus or minus my channel is so established that my audience tends to see me they click on it so having my face in the thumbnail is helpful but if you're a brand new channel or you're a faceless YouTube channel like going back to that burger design we did having the burgers up front and center with nods to the city you're in is huge if you're a Travel Channel having huge clear images of where you're going in that location is so important like if I'm talking about

London during Christmas time and then my image has no indication about London at Christmas it's a mismatch from audience expectations and what I've said the video is about so make sure you're owning that with your thumbnail and I see Coastal Divas says nice idea with the flag thank you again it's just another way that we could have showed that we are you know talking about the best burgers in a location but the thing about that flag is at a certain it is still pretty noticeable but it may not have been so it's important that we

you know look at that and we keep designing we keep figuring it out too much I could just zoom to fit the page now I do like this Arrow but what I want to do is I want to duplicate it kind of doing what I talked about earlier I want to give it a drop shadow almost I think this kind of matching what we have there put it behind here we can make make it a little bit larger yes that works for theit it goes back to how to make a drop shadow in Adobe Express

now one thing you could do is I think that's a little bit better I think that might be where I'm okay leaving it you can overdesign a thumbnail and sometimes I have been guilty of like when I I make a thumbnail and I'm making it quick and I'm like why didn't I just do this and I think that's so normal in this process look I I have taken a lot of time to learn thumbnails and what works for my audience and again if what I'm telling you and you're watching this and you're like this thumbnail

device would never work for my audience you're going to know your audience better than I will use your analytics I cannot tell you how many times I tell people this is just general advice however if what works for your audience that you can see in your analytics you're gaining imp people are clicking through to watch please follow that it is so important that we are doing content that works for your unique audience if a thumbnail isn't working but you love the design it might make sense to change it an average thumbnail clickthrough rate is anywhere

between 2 to 10% if your thumbnail has lots of Impressions but has a 0.2% click-through rate change the thumbnail because YouTube is putting it out people just aren't responding now again we talked about you can also make thumbnail banners let's I if I search we should be able actually to scroll back to see my current thumbnail Banner if we keep going down here as you'll see I do use this a lot and I use it all the time uh so one thing I do like about it is I do use the tools I recommend like

you'll see here's my current thumbnail Banner now a fun shout out actually is friend of the channel Shantel Hills actually has a really good image we're going to use and I'll make sure to put it in chat but when it comes to thumbnail banners I actually still like mine I've gotten some people say ah I don't like your thumbnail banner I do and it does what I'm trying to do although all the people who told me they didn't like it were also trying to sell me their service to do it for me so also look

at what the intent is behind behind someone reaching out like I've had people who are like oh I hate this I can make something better it's like all right well I think if you're just trying to sell me your product of course you're going to like what you made better so always try to see what angle is the approach someone is telling you from I got feedback on my current Banner it's not well optimized for TVs that's good feedback and why I'm going to remake my banner right so it's important that when you are you

know doing anything when it comes to thumbnails or Graphics or banners where is that coming from so Shantel says I wish Adobe Express would just let me use some of the features like drop shadow on shapes images rather than that is feedback I have given I know that it on some images so if we go here for example if we go to a photo uh maybe I'll I'll use this amazing cat like sometimes some photos and images have it sometimes they do not that is something that they are working on and are aware of so

let's I'll use a Christmas tree here some of them do have it it's just kind of Hit or Miss what does and doesn't but that's feedback I will give them uh it's something I've noticed as well the cat yeah the cat was pretty look that's a great photo of a cat let's be let's be really real but I'm going to call this I'm going to actually rename this CU it's not the best AK YouTube video AK YouTube channel be now you'll actually see I have already made the new design and because of shantel's amazing asset

and I'm going to make sure I put this in the chat I'm watching on TV right now whoops but I put it in the chat this is this comes from Chantel Hills where it is this image we are going to use for what you're going to see now one thing I will say is I'm going to make sure to put this as my background layer if you want to set anything as a background layer under where the image is set as background layer this is going to be my background when I'm designing this YouTube channel

Banner now if you want to do this from scratch we're going to do it together to make a YouTube channel Banner in Adobe Express all you've got to do is on the homepage oh that's not your one make sure to put it in the I thought it was I could have swore I was using yours Chantel can you link yours and I want to make sure I update it to that but this is one of the ones I've used I'm sorry Shantel that's my bad but if you want to use Adobe Express to make your

YouTube channel Banner or if you want to make a YouTube channel Banner I'll make sure to include Chantel's actual linked one in the description and here's how you do it in Adobe Express from the homepage click on social media or you could click on custom size make your way to YouTube right here then you're going to go ahead and click on YouTube Banner it's going to have the right size I'm going to click on where I have my banner already I'll make sure to get Chantel's new one I think it's just on your website actually

Chantel's website's actually really good let me make sure where it is tools and resources should be simple you'd think this is more me than Chantel I believe it's in her digital assets actually yes yes it is there we go so we're going to get this one out of here we're going to get Chantel's you can see with Shantel hills.com I'll put this in the description jantel you got to keep this up to date I'm replacing it on my other video as well putting it in this video description right now all right if you update you

should now see it in the descriptions but similar to what we did before set as background and now I know where the TV about section is where the desktop section is it's hard because YouTube keeps changing this I hope this is the long like the final like iteration of it but so much of the about like the one of the main problems with how YouTube updates is this right so one of the things that I would say as I have this is my background what I tend to do is I'll get an element like this

we go back to those shapes I use it as a cross reference because I don't necessarily want to see this the whole time I'm designing click on that opacity I'll keep it like like here so I can see the areas but I can still design without worrying about kind of going in and out here now this is the new updated one thanks to Chantel Hills so one of the things I would do if I look at this version of it you'll see I actually should just be able to copy it over and take a look

at where you know how it Compares so in my current design that's why I hold on I don't want to replace the background so I will just fit this to the size and then I will have it if we keep going down have it like actually I'll have it above on top of everything and then I will change the opacity you can kind of see where the image where like some of the start stuff starts to happen right like the TV about section covers where I want my my text to be you can see that

there's a lot of empty space like right here I should probably if I were to keep this Banner move the can do Creator call out I would probably make more sense to have it above right because it's being cut off which is not what I want so now maybe I put it here you know keep it in this design Acuity space but you know it's not overlapping it's not getting delayed like this Tech shows on mobile but the content creation Made Easy is actually kind of cut off so even by some of these subtle changes

I'm able to make I can see that you know I have my community shout out here and if I want I can align it right I can align it to the center so now if someone watches on TV I'm pretty sure Shantel and Doug who have both been very kind and have told me it's not the best optimized they're like hey fix this it's a little better now but you know I should probably also get rid of the old school subscribe call out right like YouTube's kind of gotten rid of it it's not that anymore

so now we have a little bit better of an image a little bit more optimized there's some stuff over here but I could even include you know if I go back to my Brands like let's have some fun I could maybe have the KD logo but in color I could do a lot of different things here if we go to Lo logo maybe I include this as a little Easter egg in this corner for those who know again because this is what it'll be like on TV viewing I could now get rid of this and

if I want to bring it back I can just go 100% have a little bit of an overlay but now it's a little bit better optimized for what I'm trying to do now I noticed I did make a mistake and I'm going to duplicate this image I'm going to add it back then we're going to go back to the opacity and we go from there so as we design from scratch one thing I want to keep in mind is there is so much space on TV and a lot of people are watching on TV a

billion is a huge number and YouTube has said that that's about how many people are watching on TV it is growing and GR growing and that's I believe over a 30-day I'll make sure to have that sourced in the description a lot of people are watching on TV so your YouTube channel Banner should be not only for what we always said mobile desktop think TV to because it does matter and they have different sections now if we go to what this is and we bring this to 0% that TV about section super important so if

we wanted to say have images of yourself you could upload it here if I wanted to find images here I could maybe have my set maybe that's something I'd want to do or I could look up what I kind of try to do which is camera gear I like camera gear it's something I try to keep you know as something that's there I like wood tones I like different like over you know overshots so this is something I could definitely do if I wanted to keep maybe a blue theme I could use maybe this image

like this is pretty decently optim for this banner I could just you know keep making it bigger now we have this image but maybe it would make more sense and I can do this here to put it over on this side because if we remember going back to what we saw here this image is not you know being overlaid with what YouTube would be affecting him with so now we have a little more area to design but I should also probably because it's not exactly has the camera in full I might want to try to

adjust or find another image that captures that camera on the desktop and mobile version right so that's something to keep in mind as well as you're looking through as you're designing again we change the opacity so we can see what's there if I don't want to do that if I want to detach this from the background and then you know I could just fit to the screen that's something I could do as well so let's go ahead and make it fit one thing you can do is lock but allow image replac this is something that

they took from the community I would like lock but still allow image edits in terms of like opacity and stuff so I'll keep it like this and now we have that image I'm not in love with it so we'll probably go from photos here camera gear again there's something like this which I kind of like it's like you know a camera bag being open maybe I type in you know I can keep looking at that I like the warmth of this but again I want area for space I want area so that I could add

my stuff in it like this one isn't bad but it's hard to put some text overlay so really it's finding what you like and designing around that for me like I said I like that warmth I like an open camera you know I like the gear I want to give the and again this is just ideation right I'm I we're talking about this out loud right so this if I'm a more camping focused Channel like maybe this makes more sense if I'm a travel focused Channel if I'm like thinking of going back to the Toronto

example maybe I would put you know Canada and I have that it's finding what you like and designing with that in mind and again I'm seeing some things here that definitely speak speak to me give me ideas I like and you you'll learn what you do and don't like and I could even take my own image here this one is very much like the one I have now if I wanted to keep that yellow look I could definitely do that here something I could do as well with this image is maybe I want the camera

gear to be on top now got that camera gear on top I can go back to this image and we can go ahead and make it a bit bigger but one thing to keep in mind is when you're using images like this you can see sometimes you don't have a lot of room to edit because it's baked in that's the beauty of taking your own images we're just using stock photos for now but don't ever think you can't use your own imagery and that's what I love about thumbnail designing it's just a different skill set

thumbnails banners Etc all of it is just a different mindset that you can have maybe I could do I could do like Creator right I could focus on Creator and that's correct I could remove the background and have a different color maybe I do creators right let's see what it thinks when it thinks of creators so we have this image here I would probably go back and fix I think I might still have no I think that might be right no I think it is upsetting down no that's the wrong one yeah it was upside

down but it has some images that definitely give me Creator feeling but one thing I need to keep in mind is this image looks really good in the full version but it's not looking so good in just normal right so like in normal view like in full image it looks great but in what mobile sees it's not a lot that's being captured I could again edit this you know make it to where this is a little more clearly a camera or computer I did not flip the template I did a little bit and I flipped

it back I could flip it but I won't so let's go I do like that though and again if I want to replace I can just replace with an upload to put my own image I like holder footage and images just to help I could just maybe have myself in my set that could be something if that's something that is going to be a common place you could also just keep it very very simple you could just have like wood grain and text it could just be a texture again the idea though is finding things

that you like that work one thing to note as well is it does tell you if something is generated with AI or or if it's paid you can see with this image very helpful I tend not to try to use AI imagery here I do use AI uh I don't usually use it in this way it just really depends but I have creators maybe it's Creator gear maybe it'll give me different results and then this is AI generated a lot of this is AI I believe you can filter this out if you just want certain

things you can of course look at what is there this one is a similar similar deal but I kind of like this one a little more because on mobile or even on desktop we still see the camera we still see what's there we still we could see a bit of the computer and again it's not easy to find an image that fits everything you're looking for right but it's about you know diving deep figuring out what you like what you don't and that's what I'm trying to do here I'm not really a fan of the

AI imagery here but this is something I could definitely take inspiration from and film myself like let's say I like this one which I kind of do you know it's got a camera I could definitely Zoom stretch to make it a little longer can really edit this image to make it fit what I'm looking for because again I like the idea of the camera I know that some people use their phones but if I was a mobile first first you know Channel maybe I'm looking for that over what I have here and again we're going

pretty quick through just to kind of give an idea what you're looking for but camera now is there I could say that you see a majority of the camera I could zoom it up a bit again keep the most of the idea of the camera there's still stuff for if they're watching on other devices I like it cuz it's not necessarily clashing and I design with our new you know overlay maybe I want the blue maybe I even want the red the kdcc red kind of liking the red a little bit better I don't recommend

flipping well you know if the template owner tells you not to flip it don't flip the template but again I can explore I can play with this I think I could also do screen yeah I could do screen mode which is a blend mode you can multiply so screen mode what it'll do so if I lock this now whenever I'm designing which if I want to I can I still have it there it's there but it's not super bad and I can still add to this so if we go back here right what do I

like of this image well one of my things I really do like is my name and the text you know keeping it very simple content creation made easy I could you know copy but maybe for this one instead of having the colors I think it might make more sense to just have a simple black and white you know have it be here like this you can add a shadow like we were talking about so maybe the color shadow is in blue to help it stand out maybe that keeps that same ideal again I'm trying to

get that mobile Optimus ation without being too big I actually think I'll keep this the kind of color I use instead that way we have that same idea and again it's now not it's still in Mobile and desktop but it's not hitting this TV about section again when you're designing especially when this is when you use a template this template graciously from Chantel Hills thank you is one of those instances where you design with it so you can make something better from scratch now again this background image I might replace it that's the beauty of

this I think that's probably what I'll do but I now need to keep in mind all these different areas like the fact that the about section is going to cover this so it makes it definitely hard because like how this Banner looks on a desktop is going to be different than TV it's going to be different than these other things now I do like the content creation made easier or made easy but maybe it's something like helping creators like you something a little different content creation Made [Music] Easy helping creators if I can spell creators

like you now again it's hard with this because I in an Ideal World I would have it here Center design but I have to remember the about section is now going to interfere there so it does become a little more challenging I also want to keep it slightly smaller but still readable helping create like you I don't know if I want like you on a second line only because I no let's let's try it I tend not to do that design but it might work here considering the considering there's constraints so Center oh you know

what there it's not bad I stand corrected Chantel that's not a bad idea not sure if I like the like you and again like this Dynamic it's going to try to fill the space we can go back to default gives us ideas and maybe it's helping creators like and then helping creators can be one line and like you can be its own so now we can duplicate this and even like like you and then we can you know add a Talis size on the U and notice how it only does that one line I can

keep this in my actual font I tend to use which is I like Railway I think it's a really clean font family it grabs impact so I could do like you and then I could do Railway here instead of like that very bold font font is definitely something you'll experiment with and figure out what you like think I think I'll just put that as bold helping creators like you and again still working on ideas not necessarily married to it we'll figure it out as we go along so now Center design still a little keep that

like you helping creators like you still hits that Andrew can helping creators like you outline is a little different so let's go to the same matching color so that we can keep that consistency and the shadow if we go custom we can really kind of match the other ones here there we go so yeah Shadow is on the text second line helping Creator if I don't do that the reason it did that is I'm zoomed in and it it like adjusted and I was still holding it so that's more me now the only thing with

helping creators like you is compared to content creation Made Easy is that it does like if someone is not sure they're a Creator yet that could be alienating right so that's something maybe it's helping you understand YouTube right that could be something I try don't hate it Center go back to that double line idea then we could also align more objects I also think I could do it here we can do the justify one align Center helping you understand YouTube and again it's all about experimenting right I may like this now but then as I

look on it it doesn't work let's go back to fixing this shape and again what does your banner design philosophy have how are you considering doing all of what you're doing we're kind of talking about mine but would love to you know consider it and I look at a lot of banners a lot of what I'm telling you is something I recommend and try to do on my own content now one thing I would say is I originally had videos and streams trying to be specific on what I had and I do like that idea

but I do more than videos and streams right right and this also makes it a little difficult if like I do more content I've kind of limited myself I could just say instead of videos and streams weekly I could say content weekly now it feels a little more you know generic but it's also gives me opportunity to offer different than what I had here welcome small Sky better better late than ever and there's always the replay happy to have you with us we are designing YouTube thumbnail banners now we are using this amazing free image

that we got from Chantel Hills thank you Chantel I'll make sure to have this in the description have it on screen too something I could do if I'm like Chantel and this is actually a really good opportunity to talk about this let's say I wanted to offer a QR code because you know some people might look on us on the screen here Adobe Express is a free QR code generator so I could choose the link so now this is Chantel's I can choose the style so if there's a specific like I want a marker border

I like certain styles of these better I tend to like this one if I want a different color I can choose different of the colors these are the ones they recommend but let's say I wanted a QR code like this in theory should now bring us and I'll scan it live you should try scanning it live too actually did it work that's the question it did brought me to Shantel hills.com but now I have a QR code and if I download it I can go there I can open it in the editor as well if

I want to just have it so now I have this asset I'm going to copy go back cuz for Chantel especially on the TV side this is a huge opportunity for most people to just use that space right instead of maybe the KD like I have here maybe I replace it with this so now I will paste it in oh I'm on a Lo image paste it in have it in this little corner so if someone's watching on my TV and there's something I want to bring them to now there's a q r code there

and I can still edit it I can still play with it I can still have it you know but I now have a QR code it's something that only they'd see on the TV thanks for watching from the TV you can actually add tracking Co codes there's so much you could do shantel's reading my mind I'm thinking about adding it to the kdcc but again a free QR code generator I know some people pay for them for me I think it's a really good example of a way that I could easily you know put it

to the Discord server style I like it like it file format you can choose different ones I want to download this I now have my QR code so there we go it's just a different way you could do this and again one of the things uh one thing I found a c generator that used my logo for the center and it was direct linked to my site rather than like a tiny URL feels more legit that way so there's no question oh very fair the gears at my mind are rotating and that's what we're trying

to do right so if I wanted to replace this I could upload from my device click on my Adobe Express QR code and now I've replaced the image I've uploaded my own I'm actually scanning to make sure it works works I clicked on it and it brought me to Discord look at that love to see it and that's something I definitely think I'm going to incorporate in my own and chatty Kathy Chantel thank you Chantel thank you for this amazing graphic it just helps you know especially when it comes to this now one thing I

will also say is it's hard to design I feel in these days on desktop because that YouTube has made some of these changes like it it's definitely one of those situations where I do like what they've been doing on TV but I it's it's challenging to be a designer for all these different spaces and I want to just acknowledge that if you're like this is a lot it is it you are completely justified in feeling like this is a lot to maintain and do but right as I look here we've been designing for an hour

we've been using Adobe and thank you all so much from the Adobe team for sponsoring it is a really useful tool I use it all the time but it's not too challenging once you get in there and you start playing with it you start getting feedback happy to see you fox tail you know speaking of feedback I do want to shout out our Discord server we have the thumbnail section where you can do thumbnail feedback if you go thumbnail review we also do Banner reviews so a lot of times people don't know this but if

you have a thumbnail Banner we have a section here for banners only so if you click on thumbnail new post click Banner say hey does my thumbnail Banner look good we can help you can see there's a lot of people I even asking there there's a lot of people who are looking for that feedback we have a place for you don't worry I guess technically you could scan the QR code on screen but uh I think what I'm going to do instead is put the if you're curious about our Discord there you go and I

I see we have some channel members I see s shop I see you know Chantel we had Susan earlier you know we we go over these kind of things and our membership calls they are all that important and so now that I'm looking here I'm liking where we're coming from you know we have a lot we have some of the stuff that is you know what we had before but it's feels new I get rid of this completely we look here you know this is what it looks like on certain devices one thing I would

say that I like from here is I like the line imagery so I want to go ahead and kind of keep these lines so I want to go ahead and copy bring them over to the new Banner notice how it keeps it also pretty much in the same place I do like that too I don't know actually if I like this image I picked of myself I might pick a better image or better for what I think would be a better image so we are going to copy this as well so I do recommend if

you are on camera having yourself in the banner just because it gives your audience something you know some expectation of you I think that can also be if they're watching on desktop a little bit more so right now this helping you understand YouTube it looks pretty decent we have this and again it's you you leave your audience some room for some happy Sur prises I do also want to say cuz I know I got I've been asked this too you can just drag and drop the files there's different ways you can do it um I

just like you know when it comes to doing something I like using the upload but if there's an image let's say there's this me I just dragged it and dropped it so let's say there's one of these many images of me without a background that I have I can just drag and drop it so let's say I want to use this one it'll copy oh not trying to replace hopefully it doesn't do that oops that might be my bad okay I like how I'm like hey can drag and drop and then I proceed to do

what I didn't want to happen uh also yes Fox taale we are using Adobe Express if you would like to try a 30-day free trial Adobe Express is completely free to use it is one of my favorite tools to use I've used it for my current Channel banner I use it actually quite a lot and I've made my recent thumbnails with it I've had really good success I use it pretty much every day and I was using it before I was a partner with them I just believed in it then and I'm happy to be

using it now and yes this is something they sent me as well in full disclosure but I I need water now another fun thing you can do is similar to what we had before if we click on the add-ons maybe where I want attention this is now a banner right where are people going to actually Le themselves to look to get there you go on the add-ons and Adobe Express it's called attention Insight it takes a little while but where are people going to click or look right exactly where I want them they're going to

look in the center I can add this as a layer so this is what I love about attention Insight it uses AI based on images they have and based on when people looked at you can look a little bit more but they're looking at my name helping you understand YouTube they're looking at the QR code content weekly they're not looking at as much fair enough they're actually looking at the Creator community so this is a pretty good idea of where they're looking now again this layer that is the red maybe I'll like a green better

maybe I think green looks better green for growth I could try it with this black keeping a lot of the original color I could try it with the yellow the red the blue that's something you could try as well that feature is neat says Chatty Cathy it is especially considering if you're like I think I know where people are going to look it's it's a nice double check so that's an one of the add-ons there are a lot of add-ons by the way you can get collages you can generate noise you can make charts there's

icons color blindness how does this fair for color blind people well you can see what it'll look like again there's a lot of in like inclusive add-ons that help you help other people now I do wish on their previewer this is one of the add-ons like I do like it if you're bad at gradients I know I'm not B I struggle with them there's a gradient designer you have here so if I know your colors like if you want red and maybe on this one you want like a Christmas theme and you want it green

it'll make a gradient for you in different ways again there's so many free tools here that help make this all easy I have a question for you if you're watching what color do you think works best I think I actually kind of like the the black here keep it kind of monochromatic but there's still some color if you look deeper I also like red I'm between black and red blue is not bad but if I do the black I think I would need a different color in the background here in the shadows perhaps could be

something like maybe this is where the red stands out or maybe not yellow Maybe oh noon again we're trying out loud right so we're ideating together I like that gray the black black seems to be winning so again I could try what is the outline not working let me sit with it right what do I feel I feel the red doesn't work I feel the do I like gray on gray white on white doesn't look right here the red I'm not sure I could try red or blue with less of the Shadow that's true I

could also if we go back to the color of the overall image here I could add more or less opacity right so what if I try the red with a little bit more opacity a little less again we're playing with it full red I feel doesn't work but maybe something like this 50% not bad we can also try different menen modes right screen maybe not contrast dark and Shadow here's the red but a little more contrasty it's it's a choice we'll go maybe here for those who know nice sometimes I no joke will do that

and ends up looking decent and I'm like dang it but again the main idea going back to this is to that's oh God that's a big oh I did accidentally add myself in a new layer there's the dragon drop I figured it out oh no no I replaced shantel's beautiful image all right well that's what you get right oh is it the background no it's not what this is the background oh screen mode normal there we are so I was saying O the crop is wrong you can actually crop undo undo it's true it's very

true but don't worry what we can do contrl Z I could have done that I could have done that or if you don't know we got this and this is linked in the description we're just copying this image I'm hitting paste uh wrong layer and then I just bring it here scroll to fit cuz the canvas size is right if you're ever like is my canvas right you can resize check here the good thing is Shantel tells us what the size is 2560 by 1440 25 60 by 1440 for this because this is what YouTube

has it as and then we duplicate resize and then you can triple check now we know our size here H was I in the wrong image size I could have been I think I was always important to check but now that we're here we have the screen and maybe for the folks on desktop you get half of me you get a little bit of me in the corner nobody puts Andrew in the corner but Andrew apparently now here's the thing on mobile this image may not hit the same way and that's hard too right because

of some of the newer Design Elements it's hard I could put myself I think here this doesn't look terrible I actually probably if I did do this would you know what you get more shoulder if you if you watch here you get more shoulder that's that's going to be it's going to be for you and I if You' watched this far in now one thing I do which I've done a few times because I don't actually oops too far too far in Click out of that I don't actually have a full shoulder here I want

to put this above here so we can see it and what I'll do duplicate okay we're going to fake it here's how we fake it we faked it now you can definitely tell if you look close enough but I'm just gonna say we've grouped and there we go another thing I can do should help just put it behind and after a while stopped realizing that it wasn't did he ever have a shoulder who knows but you do cuz you watch this you know the truth # shoulder gate shoulder was never there but yeah like that's

some of those simple designs you can do and if you stop look like if you look away look at it again you wouldn't know sometimes the photo editing doesn't have to be the most like you know in-depth thing it can be simple at is like that now I will go ahead and duplicate the group because I do want to do what we've been doing and we're going to ungroup we're going to go to effects we're going to go to custom now if I wanted right like if I wanted to be blue you just make both

blue we're in our group effects uh I didn't move the group properly we group again we make it a little larger just ever so slightly and then you put me behind it you go back to the group layer you ungroup go to effects and we're just having fun oh my God fully symmetrical shoulders thanks Shantel but now we have a background we have that different layer and if we go all the way back to where we were it's something so now we have all this and we have space that I like to leave because if

you go to my YouTube channel Banner you'll see it I like to leave a little bit of space because there's some add-ons that you can add that'll track like your subscriber growth you can have your Discord let's go ahead and pull up the YouTube channel here this actually updates in real time so this this green bar follows my actual subscriber account it's one of those things you can do I you can see on the desktop here I did not do that little edit but maybe we have room here for creators helped and maybe instead of

helping you understand YouTube as I think maybe it's helping you on YouTube I'm not trying to crop let's go to not content creation weekly I could ask it to rewrite rephrase shorten it let's try it'll generate enjoy YouTube Embrace Embrace isn't bad I could rephrase I do wish I could do a little bit of both maybe it's personal but again it uses some interesting tool unraveling YouTube demystified YouTube decoded how do I like this that is a oh god well I guess that's cool that I can have I kind of like YouTube decoded but I

don't know if that goes if it's super simple to understand but what it could be ah it's almost perfect to fit all right should tell how much are we upset over this little why uh yes mod guys I have a whole video in the description about how you can set that up it is a how to set up YouTube channel banners it is through a company called stream elements I like it a lot but it would be a little bit too in depth and not the focus of what we're trying to do here but I

use that that's why I keep the space here is so that I can have this interactive element I'll make sure it is already in the description but if you want to check out that channel Banner video how to set that up you can use the chapters to jump to that part of that not upset at all especially not right at the top all right I'll take it Shantel approved I kind of like decoded wow I didn't think I'd say that but sometimes you know that's where like you can use that AI right you rewrite let's

go shorten I like personal we'll keep going unlock YouTube nah huh YouTube for you understanding YouTube is basic I'm trying to get the same idea your YouTube YouTube decoding YouTube sometimes YouTube demystify YouTube Made Simple that one might be the best one yet and then we add it back in all right yo I like YouTube Made Simple I think it keeps oh well keeps the original idea of content creation Made Easy YouTube Made Simple I think look works better than YouTube decoded I'll actually let you guys decide YouTube decoded or YouTube Made Simple I'm leaning

on YouTube made simple and now with all the extra space I I feel like we're using it pretty well I could drop the exclamation mark I could another cool thing that's a one of the things I don't actually talk about too much but I should is let's say you wanted to translate this you could you can select languages to go to translate to so let's say I want to translate to Indonesian right what I could do if I don't do that now it uses AI please review results for accuracy translate it'll translate the text on

page so now we have a version of this in Indonesian we have all of them in Indonesian actually how cool is that using AI to be a little more inclusive which is something I try to do geology dude uh absolutely abolutely I'll have time stamps in the description uh right now we're between YouTube made simple and YouTube decoded for this little segment here let's go ahead I want to bring this all the way to the top just so that I can edit it a little bit easier there is also another way I could have done

that I could have just right clicked and said send to back send to front will bring it through the layers why I didn't I don't know you just get used to what you know all right YouTube Made Simple so do we want it with uh hold on there we go with or without that's the real question now so without with without kind of like if without right now let's make sure that's centered it is I do like the alignment tools cuz I'm bad at that you can add margins if you want so I guess what

I could also do it on these margins if I wanted to helps me keep idea what's focused I like both all right well I think I'll put YouTube made simple and maybe we add it a little closer oh not too close a little closer to that here's middle what I usually do is I'll start there and then I use my arrow keys and again if you're using you can do this on your phone doing that you can do it in another ways let's click on that let's click out of this real quick just to go

back here you click the arrow keys move it up there we go think that looks a little better then we have this on screen this is to help make sure we're matching all of YouTube's requirements I think this is it I think this is a new banner I think we've done this together folks have fun and again we've done banners we've done a lot today and when I'm ready what I'll do is I will lock this I will lock H I'm going to make this 0% opacity I'm going to lock this so I have it

in the future but it looks simple but we know it fits all the stuff and we have our QR code scooching up will give you add on a bit more space too it will and I can still have this which again if you are unaware this is something that I've talked about in another video I'll have that video on screen the link it's also in the description but this updates in real time so I can pick new colors I can also have this on Discord numbers if like we're trying to grow the Discord uh we

also have you know a lot of other things you can do so I just wanted to say you know we've done a lot and if you're wondering like what else can I do with this you know we've talked about thumbnails we have image poles so you could make the images here you can and uh I will tell you I've definitely have made some of them there's so much on YouTube that needs Graphics that needs thumbnails and Adobe Express truly is for me that tool that I use for all of it now I'm going to title

this AK 2025 YouTube banner and then I'll put YouTube Made Simple so once you're ready there's a couple things if I want I could resize I could actually apply the brand template like I showed earlier if I wanted to go to the colors try something different apply brand see how I like it it's going to give me different options there might be one I like so far no if you want to do that like I said what I'd recommend actually I don't hate this option although maybe it's the again I was cooking through pretty quickly

here's where we started I think yes it is so if I wanted to do this right play around with it this is where I just click on the duplication we go back to pages you know we like this one we duplicate page which is something you can easily do go to Brands and we play around with apply brand see what happens maybe there's a color we really like that we didn't think of ourselves but because we told it what colors to use it might give us something again there's 100 plus options with these different color

combinations I might not being the be using one I thought of and maybe find something that we like maybe we change the content creation made easy but that's not terrible huh and again you'll find yourself impressed at least I do so again I'm not a fan of the Shadow color but maybe we put it back to this and all of a sudden this one isn't so bad huh was it that's not right it wasn't supposed to do it on both uh oh well there you go huh that's a bug if I've ever seen one yeah

it wasn't supposed to add it to all of them but it was well that's something I'm going to report I think YouTube Made Easy might to your point Chantel work a little bit better we can try YouTube Made Simple or YouTube Made Easy let's go oh well we've moved it but I was able to let's go bring that to front let's click on it bring to front YouTube made easy if we are going to have YouTube made easy I would like to add in an exclamation mark kind of keep some of that Heritage what I

had there unlock that image a I kind of like YouTube Made Easy I think it's I think I think simple is better than easy or easy is better than simple so I actually going to keep that and now once I add in that stuff I have on my banner now I'm going to change the color so it fits a little bit better I think that's going to work there we go and again all of this if you want to give it a shot if you're like I've liked what I've seen today I want to give

Adobe expressive shot there is a link in the description they do Black Friday deals if you're watching this in the future it's always worth checking out Adobe for that there's a lot of cool things you going to do in Adobe Express and believe it or not we've only scratched the surface I have a lot of content that you can check out about Adobe Express if you need to make an Instagram story you need to make a presentation you need to make a flyer they have so much that you can do they have templates they have

a lot here and if you click view all there's so much on their quick actions you can remove backgrounds you can make videos to gifts you can resize images you can edit PDF make collages they're logo maker if you're just getting started let's say the can do Creator Community needed a new like you can do it right like look at this look how fast it is I can hit other next style I kind of like the Wolves Empire we're going quickly choose a logo to customize uh I like that one we picked I also kind

of like this one so can do Creator Community again if you're getting started there's a lot here there's a lot it can do one of my favorites that I don't don't talk about enough is if you're trying to make a faceless YouTube channel you can upload audio and it will animate it for you I love all the different things that you can do and with that you should get going and use that link in the description if you want to learn more check out our membership we have a group coaching membership where we help creators

just like you on a little bit more in-depth basis highly recommend it if you're considering getting even more help than I can offer in live streams and all the free content all our free remains free but you get a little more access I'm Andrew K thank you so much Adobe Express for sponsoring thank you for watching and as always I hope you have a great day thanks