Steve Jobs apresenta primeiro iPhone (2007 - Legendado)

foreign this is a day I've been looking forward to for two and a half years every once in a while a revolutionary product comes along that changes everything and Apple has been well first of all one's very fortunate if you get to work on just one of these in your career Apple's been very fortunate it's been able to introduce a few of these into the world 1984 we introduced the Macintosh it didn't just change Apple it changed the whole computer industry in 2001 we introduced the first iPod and it didn't just it didn't just change

the way we all listen to music it changed the entire music industry well today we're introducing three revolutionary products of this class the first one is a widescreen iPod with touch controls the second is a revolutionary mobile and the third is a breakthrough internet communications device so three things a widescreen iPod with touch controls a revolutionary mobile phone and a breakthrough internet communications device an iPod a phone and an internet communicator an iPod phone these are not three separate devices this is one device and we are calling it iPhone today today apple is going to

reinvent the phone and here it is now actually here it is but we're gonna leave it there for now so before we get into it let me uh let me talk about a category of things the most advanced phones are called smartphones so they say and uh they typically combine a phone plus some email capability plus they say it's the internets or the baby internet into one device and they all have these plastic little keyboards on them uh and the problem is that they're not so smart and they're not so easy to use so if

you kind of make a you know business school 101 graph with a smart axis and the easy to use axis phones regular cell phones are kind of right there they're not so smart and they're you know not so easy to use um but smartphones are definitely a little smarter but they actually are harder to use they're really complicated just for the basic stuff people have a hard time figuring out how to use them well we don't want to do either one of these things what we want to do is make a leapfrog product that is

way smarter than any mobile device has ever been and super easy to use this is what iPhone is okay so we're going to reinvent the phone now we're going to start with a revolutionary user interface is the result of years of research and development and of course it's an interplay of hardware and software now why do we need a revolutionary user interface I mean here's four smartphones right Motorola Q the Blackberry Palm Treo Nokia e62 The Usual Suspects and what's wrong with their user interfaces well the problem with them is really sort of in the

bottom 40 there it's it's this stuff right here they all have these keyboards that are there whether you need them or not to be there and they all have these control buttons that are fixed in plastic and are the same for every application well every application wants a slightly different user interface a slightly optimized set of buttons just for it and what happens if you think of a great idea six months from now you can't run around and add a button to these things they're already shipped so what do you do it doesn't work because

the buttons and the controls can't change they can't change for each application and they can't change down the road if you think of another great idea you want to add to this product well how do you solve this hmm it turns out we have solved it we solved it in computers 20 years ago we solved it with a bitmap screen that could display anything we want put any user interface up and a pointing device we solved it with the mouse right we solve this problem so how are we going to take this to a mobile

device but what we're going to do is get rid of all these buttons and just make a giant screen a giant screen now how are we going to communicate this we don't want to carry around a mouse right so what are we going to do oh a stylist right we're going to use a stylus no no who wants a stylus you have to get them and put them away and you lose them yuck nobody wants a stylus so let's not use a stylus we're going to use the best pointing device in the world we're going

to use a pointing device that we're all born with we're born with 10 of them we're gonna use our fingers we're going to touch this with our fingers and we have invented a new technology called multi-touch which is phenomenal it works like magic you don't need a stylus