YouTube Keyword Research Tutorial (How I Rank #1 with YouTube SEO)

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Youri van Hofwegen
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Video Transcript:
28 views that's how many views my videos used to get when I did not understand YouTube keyword research now that I do I've got hundred of videos ranking number one in the YouTube search results when people search for Pick Three AI tutorial my video shows up number one when they search for AI video generator I show up number one when they search for create faceless YouTube videos I show up number one and number two this results in YouTube search traffic allowing people to find my video when they search for these keywords this helps me get
more views subscribers as well as general erate more revenue and that is not just for my personal channel on one of my faceless YouTube automation channels I was able to get over 135 million views on the channel make over half a million dollars in at revenue and if I go to content and then reach you'll see that over 61% is YouTube search over 19% is external which is Google search so my keyword research strategies work for any type of Channel if you're at a stage where none of your videos do well nor ranking search results
this video is made for you as up bre break down the exact freest step strategy I use myself to go from my videos getting no views at all to my videos getting for example 24,000 views 600,000 views or even 3 million views by optimizing for keywords and YouTube SEO so in this video I will show you how to do keyword research this is the best way to go about finding keywords that you can actually rank for there's so much fluff on YouTube from people who've barely scratched the service at this moment I've uploaded over 5,000
videos generating me about 100,000 views every single day across a few channels so trust me I've made all the mistakes you can make and I have finally found the best way to do keyword research now this will make you go from choosing the wrong keywords and wasting your time and effort to being able to find the right keywords so that your videos can Rank and get views for months if not years to come then I will show you how to qualify a keyword how do you differentiate the difference between a good keyword and a bad
keyword because is finding a keyword in the first place can be hard however that is only the first step if you choose a bad keyword this can mean that your video won't rank or maybe it ranks but it doesn't get views because there's no searge volume because of that it is very important that you qualify the keyword meaning you do research to figure out if it would be worth your time and effort to make a video on this keyword and then the final step of this puzzle how to optimize your video with SEO to rank
number one in search how do you optimize your title and descript destion to increase your chances of ranking number one in the YouTube search results this can make the difference between ranking number one and not ranking at all now there's only two important steps for this however doing one of them wrong already ruins all of your effort now of course I will show you both important steps in this video to make sure that you can rank number one and what's even more important for you to know is that in this video I will not sell
you any course or coaching I'm here to provide you with everything I know about YouTube keyr research and in return Le please leave a like on this video And subscribe that's all I'm going to ask for now with that being said please get rid of all your distractions and let's dive into the world of keyword research on YouTube now before I show you the sexy stuff that's coming up what exactly is keyword research now simply said doing keyword research the process of finding what people search for on YouTube and then figuring out if we can
potentially rank our video for that specific search phrase or keyword meaning if someone searches for the keyword we found can we get our video to show up high in these search results AI video generator is one of these keyword SL search phrases so when people search for this my video then shows up number two that is pretty high they can click on that video and then watch it okay so you now get what it is however you still might wonder Yuri why is this so important why do you have to do keyword research if you
want to rank your video well simply set once again if you make videos at random chances are you won't get what you're looking for which is good views and we can prove that by taking a look at this video video that I uploaded on August 24th 2020 so that is over 3 years ago and this video only ended up getting 137 views why because I did not do any keyword research I just made a video that I thought would be interesting for people on YouTube and I got proven wrong because this video did not perform
well it's not ranking and in the last 48 hours it is getting zero views now let's compare that to actually doing qer research this is one of the videos that I also uploaded February 21st 202 2 about 600 days ago and as you can see there's still a lot of traffic coming every single day from YouTube search 80% is coming from YouTube search 5% from external which is going to be Google search and that makes up for the majority of traffic on this video so this video with keyword research had 114,000 views got me close
to 600 subscribers as well as made me close to $900 which is one video but the best part is this video is ranking in the search results and because of that it is still getting views and making money every single day so basically set without keyword research you must rely on YouTube showing your videos to people on the homepage and recommended section however if this doesn't happen and most likely it will not especially if you're just getting started you'll be stuck at zero views however with the keyword research you can properly analyze the best opportunities
to get views on your video because before making your video you already know that there's interest because people search for your video topic now now that you know that all you need to do is show up in these search results for people to discover your video now once again taking a look at my actual YouTube Studio this video right there uploaded over 3 years ago only has five views literally five views it made me 1 cent on the first day since then it didn't make me any money this video is not ranking it's not getting
any views it's completely dead why because they not do proper keyword research then comparing that to this video right here this video is well alive live as you can see this video in total 88,000 views so far made $529 but the best part is every single hour this is still getting views so in the last 48 hours close to 1,000 views last 60 Minutes 22 views most of it comes from YouTube search so this video is ranking really well as you can see in the initial stages it wasn't getting that many views but after a
month or so it started to pick up pick up pick up and right now it's doing very very well making about $3 every single day now to finish that off I want you to answer this question so when searching for something online whether that be Google YouTube whatever do you ever go to the fifth page no right you click on one of the first results that shows up so in order to end up number one you need to do keyword research I'll use a freest step process for my keyword research step one will lead into
step two and into step three now remember this will be a very detailed tutorial so chances are you might have questions about certain things but the answers will probably be given in the following steps okay so step number one is finding keywords people actually search for because if you rank for a keyword that nobody searches for you'll still get zero views and that's not what we want so one of the ways to find keywords with search volume is by using the search bar on YouTube when typing in something in this bar YouTube will show you
the most relevant keywords to what you typed in and this is based on YouTube data so if we type in AI we will find a list of keywords which is called search predictions now all of these predictions are based on what typed into this bar initially so all of these keywords now show up because people have actually searched for it before meaning we know for a fact that people search for this which is exactly what we want so how do I know for a fact that people search for this simply said YouTube wants to show
the viewer the most relevant keywords the keyword they are most likely looking for and because of that they will show search predictions based on most search volume to least search volume so in the search bar you can find all keywords people actually search for on the entire platform of YouTube so what we can now do is use the search bar to find all keywords people search for in your Niche let's say my Niche is AI if I now type in AI I will see a whole list of keywords that I can potentially make a video
about now you can extract all these keywords manually by doing a few different combinations in the search bar the first one is the alphabet method after typing in a keyword you can type in every letter of the alphabet to make more detailed keyword show up for example example if I type in how to a you get this entire list of keywords if I then type in how to B the list will change and I get all of these how to see once again the list will change if I now add a word in between that
for example how to delete a this list shows up how to delete B etc etc this will once again be a whole new list of keywords for every letter you put in you can then change delete to a different word do the entire alphabet again and once again you'll get thousands of keywords so that way you can already get endless keywords to show up the second method is using the underscore after typing in at least two words you can put the underscore in between them to see keyword people search for using the initial two words
that you used for example let's say I type in how to Instagram then I put the underscore between them and you get to see all of these keywords right here there's a few more ways to combine search strategies to find endless amounts of keywords and that's exactly what I did back in 2020 however it is a bit of a pain and it takes quite a long time to find all of these keywords especially if you want to search for very detailed long teal keywords that have high search volume and low competition since this year I
found that doing research is much easier as well as quicker by using vid iq's keywords tool all of the keywords that show up on vid IQ are extracted from the search bar in the first place which means we have access to the exact same keywords however with with vid IQ we can find them much quicker as well as easier especially for beginners reason for that is because you don't need to play around with all these combinations in the search bar in the first place so what I like to do on vid IQ is start off
by typing in the main keyword in my industry let's say I make videos about AI technology I will type in AI this is the initial keyword that we search for I call this the main keyword then I click on matching terms what this does is that it will show me more keyword words that have my initial keyword that I search for in it so Ai and then we get AI cover AI news AI tools AI voice changer and the list goes on and on so just with that one click on matching terms we're now able
to find a dozen keywords that include AI then you've also got related keywords which is slightly different however it also allows you to find tons of keywords instead of showing you more keywords that has your keyword in it related keywords shows you similar things to what your keyword is so for example searching for AI will also show you stuff that includes AI but it will also show you keywords that don't for example machine learning deep learning Future tools mat wolf so just to get it clear matching terms will show you keywords that include the keyword
that you search for related keywords will show you similar things to the keyword that you search for not necessarily including the keyword itself but that's not the good part what I like the most is that I can now click on any of these keywords and do the same thing so let's say I click on AI voice changer AI voice changer will now become my keyword that I search for if I then click on matching terms again I will once again get a list of dozen of keywords that include AI voice changer so I went from
searching for AI then clicking twice to finding all of these keywords right here and that is why vid IQ is so powerful because you're not going to be able to do it that quickly with just the search bar alone you'll see that if I just search for AI I will also get to see AI voice changer but then I need to type in AI voice changer and then I'll just get this list of keywords however on vid IQ with AI voice changer I will get much more and in case you'd like to try viq Yourself
by the way I will leave my personal link down below which allows you to try viq premium for just $1 for 30 days now this video is not sponsored by viq however I asked them if they can arrange a special deal for my subscribers and they did so thanks to them you can get this exclusive $1 for 30 days deal with the link in the description down below so right here I've got a keyword that says realtime AI voice changer now for the research part I don't use the search volume score or the competition or
anything like that in my opinion this is not that accurate I will definitely ignore it and the reason I say that is because everyone has access to these scores so if you're going to go based on these scores alone everyone can do the exact same as you you don't have the skills yourself to understand why this might be a good keyword and why this might not be a good keyword so because of of that I don't really take a look at this course too much because number one they're not extremely reliable and number two everyone
has access to the same score so if we're going to decide to make a video just based on that score and everyone will do the same we're all going to make the same video and we've got no competitive advantage over everybody else that's using these scores to do their keyword research whereas if we do the research ourselves we can understand the keyword better and crush the competition so instead what I do is I copy the keyword simply select it click copy one keyword then go to YouTube and simply search for the keyword that you found
which in my case is realtime AI voice changer and then search for it but before I show you step number two which is how you can find a difference between good keywords and bad keywords which will decide whether your video is going to get views or no views at all let's first do some more keyword research and fill out this list of keywords that later in this video I can an analyze so that you can see exactly how I operate and how I do this in real time going back to vid IQ keywords I'm now
going to search for the keyword that we just found which is real time AI voice changer if I now click on matching terms I'll be able to find even more in-depth keywords for example music AI voice changer real time so this is even more specific and often times the more specific aka the longer the keyword yes there will be a bit less search volume however there will also be much less competition so for example if around 4,000 people are searching for this yet no one has made this video right there we can very easily get
about 4,000 views per month now once again don't trust these course too much but it's just an indication so music AI voice changer real time is another keyword I'm going to copy and we're going to add that to the list let's try and fight one more Topic in the AI Niche before switching to a different Niche once again I'll start out by searching for AI click on matching terms and I'll just scroll through the results so right at the bat what I noticed is that photoshop AI is one of the results now Photoshop is a
pretty big platform which means that on a lot of these keywords there might be some good traffic so then I will click on Photoshop AI scroll back up click on matching terms again to find more detailed longtail keywords about Photoshop AI because just Photoshop AI is most likely going to be way too competitive especially if we have a small channel so we're now matching terms for Photoshop AI let me scroll down and see what I find so right there I notice how to use Photoshop AI that right there is a very good keyword as it
will allow us to create a tutorial video which of do well for ranking so this one has caught my attention now what I could do is right away save this one itself let's put it in the list however chances are that this is still too competitive so what I'm going to do as well is click on this one again so now we have how to use Photoshop AI then go to matching terms to find an even better keyword so once again we've got a whole list however the search volume does need to be decent which
is why this one how to use Photoshop AI Genera a fill seems very interesting to me this is a very specific keyword judging by vid iq's search volume and competition score this is going to be great but once again you do not want to pay too much attention to that it is just a nature of this keyword that seems pretty good to me so this one I'm going to copy put it in my list again then if I keep looking this one right there how to use the new generative AI Photoshop is also pretty interesting
so you can definitely save more than one keyword for the search phace that you've done because this is exactly why vid IQ speeds up the entire process if you only save one keyword then you start doing the research arch for your entire list let's say that how to use Photoshop AI was too competitive I cannot directly research the other two whereas now because I've also saved these ones I can directly analyze them too speeding up the keyword research process like crazy let's try some platform specific keyword research for example you know that canva is a
great tool a lot of people use it and you make videos about canva you can start off by typing in canva then click on matching terms and then right at the bat you'll see all of these keywords right here now of course you can already keep clicking on a few of these keywords right here canva magic Studio seems interesting as I think that's a new feature so let me click on that one then scroll back up go to matching terms and here we go how to use canva magic Studio how to use magic studio in
canva canva Magic Studio AI so once again we've got a whole list of keywords now instead of clicking on matching terms you can also click on related keywords if I do that for the ca keyword and I now start scrolling you'll see the massive topics right here however I can already tell you these are going to be way too competitive but if I continue to scroll through this list for example how to use canva app seems like an interesting one to me so what I'm going to do is I'm going to save this keyword and
put it in my list and the best part is knowing the strategy you can do this for every platform for example let's say you make videos about Shopify you type in Shopify let's go to matching terms then right away all of these are the very big ones so I'm not going to use these ones however Shopify SEO seems pretty interesting so I'm going to click on Shopify SEO then once again this is still a pretty big term so I'm going to go to matching terms to make it even more detailed and then from here on
as you can see I'm able to find uh Shopify SEO optimization now I myself I would have never thought about that in the first place however with that IQ by just clicking twice I'm now able to find it so I'm going to select it copy it and once again put it in my list let's show you one more example before we get into step number two let's say you make videos about marketing let's search for marketing let's then go to matching terms the second term right there digital marketing let's click on that then once again
we'll go to matching terms now what I noticed right at the bat is that the keywords that show up in the first place have a lot of search volume why because these are not very specific keywords this is just an entire industry as a keyword so this is probably not what I'm looking for so instead what I will do is scroll down and just see which keywords I notice for example how to start a digital marketing agency that is a specific detailed keyword for example how to get clients for digital Market marketing agency so I
will take these two keywords and put them in my list step number two is researching whether there's actual search volume as well as if you've got the opportunity to rank your video the way I do that is by opening up the ranking videos in a brand new tab so right click open a new tab right click open a new tab and then right here open a new tab so I've just opened all the high ranking videos for the keyword that we found with it IQ which was realtime AI voice changer so always search for the
key word that you find in vid IQ and then open the ranking videos then in order to see how many views the ranking videos are getting we need vid iq's feature called historical data now this is the only tool that allows us to get data from other people's videos and with this tool we can check the performance over time but more importantly the views per hour this video is getting as of right now which will save us from making a big mistake and that's the mistake most people make that keeps them from getting a lot
of views because look at this let's say I found this this keyword how to change fun on Tik Tok one of the ranking videos has 224,000 views I could now think I found a good keyword with vid IQ because this channel is ranking for my keyword has 224,000 views I can now very easily think I would love to get 200,000 views myself so let's make the video however I didn't check if as of right now people still search for this because if I now take a look at the views per hour on this video you
can see that vid IQ stopped tracking it in May 2022 and back then it was not even getting one view per hour which means that if it's not updated as of right now it's not getting any views whatsoever and that's the mistake this channel made right here they made the exact same topic but they didn't check if people were still searching for this because of this this video only has 395 views not even enough to get the data to show up in the first place on this video so with the historical data tool we can
differentiate the difference between a good and a bad keyword if the high ranking videos all get good views per hour that's a great sign that people still searching for this if all of the ranking videos used to get a lot of views per hour and now get zero views or the tracking is not up to date that is a very bad sign now to get the historical data feature to show up you do need a vdq account all you need to do for that is add the vdq browser extension which you can easily do through
the Google Chrome Store now the extension works with a free version of viq however you do need a paid account to get access to the historical data for that I'll leave my personal Link in the description down below which allows you to try VI IQ premium for just $1 for 30 days now when you sign up it will ask you to connect your YouTube channel now don't worry about this I know it might seem weird at first but vdq is verified by YouTube I've used this for four years and I never had any concern or
issues so don't worry it is totally safe with that being said let's analyze our keyword so this is the number one ranking video for the keyword realtime AI voice changer if we take a look at the views overall we can see that it's still going up quite steadily which is a good sign initially it got about 2,000 views in the first day but this is from a channel called Andy AI which already has 880,000 plus subscribers so it is safe to say that the initial bump of views came from his subscribers which is always something
to look out for if you're analyzing a graph from a very big Channel and the video has a lot of views it is most likely that the initial views came from subscribers what you want to look for when you want to rank a keyword to get search traffic is whether this video is continuing to get views every single day which from this line itself we can say that that is indeed the case then next up which is more important let's take a look at views per hour once again initially gets about 100 views per hour
which is from his subscribers don't pay attention to that instead let's take a look at a few weeks after uploading as well as right now so you can see that a few weeks after upload uploading about a month later this video is still getting about 9 10 8 views per hour which is very good which brings up the question what is a good amount of views per hours to look for now the answer will depend on your channel size let's say you're a small channel that just started getting five views per hour or let's say
30 videos because you upload daily within the first month you'll be getting about 3,600 views every single day out of that you might gain around 20 subscribers per day and very easily you'll be able to reach 1,000 subscribers within your first two months on YouTube which means that five views per hour on a video is a great result however if you're a big Channel with 100,000 subscribers getting five views per hour won't do the job for you and because of that I'd like to take a look at it this way I analyze the top fre
ranking videos for my keyword I add up the amount of views per hour it is getting and divide it by free if the number that comes out of that is something I'd be happy with to get on my video I make the video if the number that comes out of it is something I won't be happy with I leave the keyword so the views per hour that you should look for is kind of a gray area simply do the research and if the amount of views per hour is some of you desire you know that
is worth it chances are this a search traffic because this video is ranking number one for that keyword and that way we kind of need verified that there are still a lot of people searching for this keyword at this moment this video is getting about 7even or six views per hour which will equal out about 144 views per day which is not bad at all on a monthly basis that is 4,000 views if you can get 25 videos like this you're already at 100,000 views per month it all starts to add up over time now
I happen to know ndi personally so I sent him a text asking if he can confirm that this video isn't he getting traffic from search and as you can see he came through send me the screenshot and as you can see 75% of the traffic isn't coming from YouTube search on that video so we were correct then let's take a look at the second ranking video for that keyword so so once again we're going to go to historical and we can once again see the graph is going up very steadily which is good to see
if we take a look at views per hour it's even better this video is getting about 100 views every single hour as of right now having analyzed that I can definitely tell you there's a lot of search traffic for this type of keyword and then we've got video number three right here however this is a tricky one the reason for that is because this title does not match at all with our search phrase our search phrase is Real Time AI voice changer right there this only contains AI voice changer which means that this video might
be doing well on a different keyword than we found so you always want to make sure that the videos you analyze include the keyword that we found in the first place however the first two videos do indeed get quite some good traffic which means we didn't confirm that people are searching for this once you've confirmed that the videos are still getting views what you can do additionally as well is open up the channel in a new tab and then with the VQ extension you can can click right here on these free dots click view trending
videos trending videos from vid IQ allows you to see which videos are currently getting the most views per hour on a channel which as you can see apart from these two shorts the video that we found with that keyword is indeed their best performing video which is also a very good sign so if the high ranking videos are getting good views per hour and is one of their trending videos this will be a good keyword which brings us to step number three now that we found a good keyword that hasn't de got search draft we
need to figure out if we can rank our video for that we're going to research these four points number one are they using the exact keyword in their title as I told you before YouTube wants to show the most relevant video to the audience so that it's most likely they will click and watch a video that way YouTube makes more money so knowing that YouTube will serve the most relevant video to an audience what they will do is show the video most relevant to a keyword which means that if you include your keyword in the
title preferably at the start of your title you'll rank higher than videos that don't include the exact keyword and I can show you that right now so let's say we search for realtime AI voice changer as you will see the number one ranking video is indeed real time AI voice changer which is a direct match with our keyword the second video from Andy has best AI voice changer real time so Andy has switched up these keywords making him not outrank this person right there even though his video is much longer and accumulates more watch time
now the reason and this video was initially ranking number one when I searched for this was because I was signed into my account and I've previously watched videos from Andy so if you want to do proper research always do this in a private window so that all of the results are 100% clean so knowing all of that what we're looking for when researching is videos that are ranking very high that do not include the entire keyword now for this keyword that unfortunately is not the case as the number one ranking video does indeed include the
exact keyword the way you can research that that very easily is taking the keyword copying it clicking on the free dots in Chrome click find and then search for this and then as you can see it will show you how many people have this it will always have one result because it's what we search for so every number above one means one of the videos includes the exact phrase so as you can see there's only two results which means only one video has the exact keyword in their title and because of that this video is
ranking number one now first of all let me back that up so notice how this video is now number one because it's the most relevant let's now search for this best AI voice changer real time I've not searched for this yet but I can guarantee you that Andy's video will now show up number one simply because it matches my keyword so let's search for this and there we go as you can see and the AI now shows up number one why simply because our keyword that we search for is the exact title that he has
confirming that you want to use the exact keyword in your title so knowing that your video can wank number one when you use the exact keyword in your title ultimately what we want to find is videos that rank very high in search that do not use the exact keyword as their title which leaves the opportunity for us to do that exact thing so once you found a keyword that has ranking videos who do not use the exact keyword that is a great sign you can outrank them Point number two is taking a look at the
channel size if you search for a keyword and all of the ranking videos are from Channels with millions of subscribers you're probably not going to outrank them as a small Channel which is the case for the keyword shopy tutorial as you can see the number one ranking video has 400,000 subscribers the second ranking video 235,000 subscribers almost 800,000 subscribers 350,000 making this a very very hard keyword to rancom simply because the competition has very big channels as well as high quality content so that would be a bad sign however if you search for a keyword
and a lot of the ranking videos are from small channels or channels that don't have hundreds of thousands or millions of subscribers subcribers that is indeed a good sign because if they were able to rank as a smaller Channel you can do the same Shopify SEO optimization is a great example for a keyword that you probably able to rank on because there are smaller channels ranking very high the number one ranking video is from a Channel with just 9.6k subscribers which is not big at all the second ranking video is from a channel that's even
smaller just 3.9k subscribers like we saw earlier in this video as well the third point is video length so YouTube is known to rank videos based on the total watch time that video accumulates which means that if all of the ranking videos are kind of short and you can make a longer plus a better video and that is the key point there you don't just want to make a longer video for the sake of it because then the quality will drop but a longer and better video that is once again a great sign that you're
going to outrank them because it will accumulate more watch time people will enjoy it more or at least that's what YouTube will think because that's a sign it gives and because of that you can outrank the currently ranking videos Point number number four that I like to take a look at is the thumbnail let's say that all of the ranking videos have extremely bad thumbnails and you see an opportunity to make a much better thumbil that once again is a great sign you will outrank them because your CTR your clickthrough rate will be higher and
because of that once again YouTube will show your video much higher than the videos with a very low clickr rate Leonardo AI tutorial is one of those keywords as you can see the first two ranking videos in my opinion don't have the best thumbnails as you can see the first one has text that is over lapping a logo as well as overall just doesn't look that great same goes for the second one as you can see there's a lot of stuff going on the text is kind of hard to read as well as it doesn't
look professional now that is perfect for us so what I did I created a brand new thumbnail how I would create it which look like this on the right hand side we've got the character from Leonardo AI we've got the Leonardo AI logo so that people will recognize it as well as it simply says complete tutorial 2023 very easy to read bolt font and I use a yellow text on a black background so that the contrast is good the new new version will outperform this one every single day of the week same goes for this
one once again this one in my opinion much much better and by the way if you want to figure out what your thumbnail looks like before uploading it there's a website called thumbs up.tv where you can upload your image right here insert your title and then by doing so you can see what it looks like on YouTube you can even see it per device as well as the traffic Source now having our checklist with points to look at when doing research for a keyword let's research the keywords that I was able to find earlier in
this video starting off with music AI voice changer real time so let's make the search and as step number one is opening up the first free ranking videos to see if there's any traffic on these kind of videos now when doing that keep in mind that the titles have to be somewhat related to the keyword that you search for which for this video it isn't need the case now this video we've been able to see earlier is getting gray traffic the second ranking video is the exact same thing as you can see over 100 views
per hour as well and then the video that was ranking number for free it's not doing that well it's about 1.5 views per hour which is a massive difference so now knowing that there seems to be some sort of interest because these videos are getting crazy views per hour so what I would do next is first of all take the keyword go to find and then see if there's anyone that has our exact keyword in their title which as you can see right there one out of one which means no one has this exact title
which honestly couldn't be better which also means that point number three we don't even have to take a look at simp because there is no direct competition on this exact keyword so even if there are big channels ranking right here if we use our exact keyword as our title we're going to outrank them when people search for this specific keyword which is perfect and then the same goes for the video length as well as if there's a good or bad thumbnail now the video length right here could be much better so we can easily create
a better video while also making it a little bit longer for this one that's going to be hard because it's 18 minutes however like I I said because no one has the exact keyword this will still get the job done for us this means that music AI voice changer real time is a good keyword to make a video about to get our video to rank for that keyword simply because there seems to be zero competition the second keyword is how to start a digital marketing agency first of all as always let's open up the ranking
videos in a brand new tab and here's what we get so the first video is indeed getting quite steady traffic this is most likely YouTube search simply because it goes up very steadily so that right there is a great sign currently getting about two views per hour which to be honest could be a lot better because that will only get us about 50 views per day but still that's 1500 views a month and these kind of videos have a very high CPM which means technically it's still might be worth it taking a look at the
second video this one is getting even more views you can see about 40 views per hour let's check that right there 50 views per hour even as of right now as well as it continues to go up very very steadily which is good to see and the number three is even better if we go over here you can see 132 views per hour however what I already noticed is that the channels that are ranking are very big you can see 100,000 subscribers 800,000 and then 3.7 million so the video that isn't doing as well as
the other two is from a channel that simply doesn't get views anyway most of the time if we take a look at that right here Mike nardy normally gets a few hundred views per video so this for him is actually a pretty good video so based on this we might still make the video however if we then analyze number two and three which is from Central media as well as imangi these are very very big channels and chances are that this video is simply getting pushed in the recommended simply because this video is ranking number
one as we can see right here however this is only getting a few views per hour and then these other two videos that are ranking lower are getting significantly more traffic I'm talking 10x maybe even 50x to views per hour knowing that this is from Big channels chances are that the views come from recommendations making this not a good keyword for us why because we cannot be sure that the traffic isn't coming from YouTube search as well as that all of the ranking videos are from very very big channels which have a lot of authority
they have great content so it's going to be hard to compete with them so how to start a digital marketing agency is not a good keyword to make a video about to rank and search however we've got another version of that how to get clients for digital marketing agency so our first video right here is getting about two views per hour which once again comes down to about 50 views per day the second ranking video is at 1.4 views per hour and then the third one is at 6.7 so right at the bat it's interesting
that this one is getting 6.7 while the other ones are significantly lower the reason for that is because the keyword doesn't match this is about how to get your first smma client which is not our keyword our keyword is how to get clients for digital marketing agency so this right there we cannot really include in our research simply because the video is about something different so we're going to get rid of this one this video right here is somewhat similar it's about getting clients but it's an ad agency which once again is not really our
keyword it is still somewhat related so you can use it to get an idea of whether there is any interest at all in this kind of topic which this video got 35,000 views which is somewhat all right it's not bad so a lot of people aren't interested in this but the first one is a much better result as you can see five ways to get clients for your digital marketing agency so this is indeed our keyword that we're trying to rank for so judging based on this video itself the traffic right here is somewhat all
right especially if you're a small channel in the marketing Niche but what gives me even more hope is that if I take the keyword right there and that I search for this is that no one has the exact keyword apart from this guy right there but this video is uploaded 2 years ago which which means it's a pretty old video so knowing that there is some decent traffic on this keyword and knowing that only one person has the exact keyword as their title we can now look at Point number three which is a channel size
and that is why I'm very optimistic about this keyword because if we take a look at this channel right there which is ranking number one Danny via you can see that this channel only has 1.4k subscribers and if we go to popular you'll see that this is by far his most popular video which honestly it doesn't get much better than that because if this guy that barely uploads that normally doesn't get any views was able to get his best performing video with our keyword chances are we can do the exact same so Point number three
small or big channels definitely small channels which is a good sign for us then point number four the video length it's 11 minutes which is pretty significant so that is pretty good for him now chances are we can still make a slightly longer video that is even better because this topic there's a lot to it so we can definitely make a slightly better and longer video which once again is a good sign for us regarding the thumbnail it's a pretty decent thumbnail it's not bad by any means however I definitely see room to improve it
which once again is a great sign for us making this keyword how to get clients for digital marketing agency a great keyword for a small channel in the marketing industry and then let's do one more keyword canva tutorial for beginners as you know by now opened up the ranking videos the first one is getting 50 views per hour which is definitely great second one is at 16 views per hour and then the third one is also at 50 views per hour which definitely means there's a lot of traffic on this keyword next up let's figure
out if people have our exact keyword in their title which as you can see 42 results show up which means there's an insane amount of people that have our exact keyword in their title which for us is a pretty bad sign then also looking at the channel size of the videos that are ranking you can see almost 200,000 subscribers 400,000 almost 100,000 000 the same channel right there 1.5 million canva itself with 300,000 so safe to say the competition on this keyword is insane there is very big channels ranking for this topic which is a
very bad sign for us then also looking at the video length of these videos right here as well as the thumbnails considering everything so far this is definitely not going to be a good keyword simply because the competition is way too high and way too good the traffic on this keyword wasn't need perfect as these videos are getting 50 views per hour however we're simply not going to beat these kind of channels especially if you don't have one of those big channels yourself and that is how I research the keyword once I have found it
now that we have completed step number one which was keyword research step number two was checking if people actually search for this and if you have an opportunity to rank for this keyword it is now time for step three which is SEO for SEO once again we're going to be taking a look at four different points that we need to do correctly in order to to rank our video number one for the search phrase starting off with Point number one which is having the exact keyword in your title preferably in the beginning of your title
remember youu will show the most relevant video to a search phrase that someone has made because of that you want to include the exact keyword in your title making you rank much higher than people that do not use that exact keyword in their title so one of the keywords that we found that was actually good was Shopify SEO optimiz ation so right now I will do the SEO for that specific keyword so that you can watch over my shoulder how to implement this starting off with the title now the title is the most important part
of all of this okay so the title our keyword Shopify SEO optimization what I will be doing is simply starting off my title with that exact keyword so I will say Shopify SEO optimization and there we go so by doing that my exact keyword is indeed at the beginning of the title which couldn't be better however we also want to make it a clickable title we don't want to keyword stuff it try to hack the game too much people also need to be able to read it and actually want to click on it and because
of that I think about adding something like Shopify SEO optimization tutorial for beginners now what you could potentially do is include multiple keywords in your title so you could go back to VI IQ keyword section go to Shopify SEO either go related keywords or matching terms to see if there's something else that people also search for so tutorial for beginners is something that I can include in the title after my main keyword this will make it a clickable title as well as I add another keyword in there which could help me ranking for that exact
keyword too so Shopify SEO optimization and then I'm going to add tutorial for beginners just like that and to be honest that is all that I need to do for this keyword I'm going to add brackets and then add 2023 in my opinion that just makes it look a bit better a bit more clickable but but you can play around with that yourself it is not that important the most important part right here is that you have the exact keyword which is this one that you found in your title preferably at the beginning of your
title then point number two adding a few matching terms in the description so first of all what I always do I take my title I copy this and I put it at the top of my description because when searching for a keyword on YouTube you will see that the beginning of the description doesn't show up right here in the search result results on desktop once you've done that it is time to add a few matching keywords as well as related keywords in your description to tell you to what your video is about as well as
potentially show up for those related keywords so for that I simply hit enter twice I will go back to VI IQ I will go to related keywords and I'll take a look at the keywords that show up right here as well as in the matching terms section and then what you want to do from here is not just keyword stuff them what I see a lot of people do they'll select all of these and they simply paste it all in here however that is against the termos service from YouTube instead what you want to do
is make it a readable description while still including these keywords so here's what I'll do I'll type in in this and then I'll include the main keyword so I'll say in this Shopify SEO optimization tutorial and then right at the backat once again we have put our keyword in the description I will show you how to and that potentially leaves me room to include another keyword so I'll go back to VI IQ and I'll try and find a keyword that somehow solves a problem related to Shopify SEO because then I can say in this Shopify
SEO optimization tutorial I will show you how to XY Z I can solve a problem right there right there I found a keyword Shopify search engine optimization so I can copy this one go back to YouTube how to do paste it how to do Shopify search engine optimization perfect included another related keyword now once again the goal of this is to tell YouTube what our video is about but also potentially show up for these keywords right here let's go back to vid IQ we can also click on questions which is going to show you questions
now this could be useful for your description usually titles or keywords itself they don't have that much search volume because most people don't search in a question kind of way on YouTube however for example this keyword right there how to optimize Shopify store for SEO I can take this right there then I can go back and I can say you might be wondering how to optimize Shopify store for SEO but don't worry I'll show you all there is to Shopify SEO so that you can launch a successful Shopify dropshipping business so right there Shopify dropshipping
business is another keyword that I just included and that's exactly what you need to do this right there is already a pretty decent description for us to rank for that keyword as we've we've included a few related as well as matching keywords which tells YouTube what our video is about as well as we can potentially rank for those keywords itself plus everything is readable and people can understand it you have to keep in mind we're not uploading a video for the algorithm or to rank we're uploading a video for the viewer to understand and get
value out of our video never forget that part now if you want you can also use the AI description generator from vid IQ for example if you type in Shopify SEO you can click on generate and then right there is going to help you create a description which honestly is actually pretty accurate as you can see right there it also includes quite a few keywords they give you three options just like that so you may use this as a draft and then improve it yourself to make this process even quicker however don't follow this blindly
always make sure you check and research yourself then we've got to attach the thumbnail there we go Shopify SEO optimization 2023 very easy to understand let's scroll down not made for kids and now let's let's go to the tags because a lot of people wonder if tags are actually important and they think that you can get millions of views by using the exact tags that you need which honestly is not true so all I do myself I go to a website called rabit tags.io I take the keyword that I want to rank for which in
this case is Shopify SEO optimization I go to the tag generator I search for this hit search and then as you can see all of these tags show up I simply copy them and then I paste them right here and that is it I'm done now sometimes I will check whether it says 2022 and then I'll remove that at all or I'll change it to 2023 but apart from that just read through see if it makes sense which in this case it does we've got SEO on Shopify Shopify SEO tips Shopify SEO tutorial the list
goes on and on so these are perfect tags now YouTube even says it themselves tags can be useful if content in your videos commonly misspelled otherwise tags play a minimal role in helping viewers find your video so don't pay too much much attention just do what I just did with rapid tags.io generator and that is it to be honest we are now done and we have completed the SEO for our video Let's quickly sum up what we've done point one we've included the exact keyword in our title preferably at the beginning of your title then
we have used a few related keywords as well as matching terms in our description so that YouTube knows what our video is about as well as we can potentially rank for those keywords then we've added a thumbnail that is very easy to read as well tells the viewer exactly what they're looking for which in this case is Shopify SEO optimization and then finally we have added relevant tags for our keyword using rapid tags.io now that you know the freestep keyword research process it is time to do this from start till finish meaning step one two
and three all behind each other in one take which is why now I would like to do live keyword research with you so what I'm going to do I'm going to set myself the goal of finding a keyword I can rank for with great traffic in search for my personal channel right here and I want you to do this with me when I'm researching I want you to think as well is this a good keyword if yes why so if not why so let's get this going so taking a look at my channel I mainly
cover faceless YouTube channel content as well as creating content with AI That's a topic that lately has been doing very well for me so I'm going to go to vid IQ and I want to find a keyword I can rank for that is related to creating content with AI so first of all my main keyword that I'm going to search for is AI and then I'm going to go to matching terms on vid IQ then I'm simply going to scroll through the results so AI tools that could be something that I might potentially uh look
into that could have some great topics but I also spot AI video generator right here now already I've got this video right there AI video generators which is getting about 500 views per day from YouTube search as of right now as you can see 23 PR views per hour which to be honest is pretty decent so I actually go here and research this topic a little bit more and from doing so I find these keywords free AI video generator AI video generator free so it's interesting the first two results the top results are about fre
AI video generators which I have not looked into nor have I made a video about that so that could potentially be something that I could make a video about also with the fact in mind mind that this video is already doing well on that keyword so what I'm going to do is I'm going to take this one free AI video generator and I'll search for this on YouTube and then we'll analyze the results I have a funny feeling that this might actually be a very very good keyword for my Channel all right so first of
all as always let's open up the first free ranking results I'll actually do a few more I'll do the first four simply because this keyword is quite interesting I'll explain why in a bit then first of all let's take a look at at the views per hour on the ranking videos so this video is ranking number one currently getting 11 views per hour and as you can see it's going up very very steadily it doesn't get more linear than it does right here ranking video number two 12.8 views per hour if we go to views
right here you can see kind of died down however this is from a channel Matt wolf it's a personal Channel big channel so the views right here could potentially be from recommendations and that right now it is just sech traffic that's kind of what I think it is since the video is still picking up traffic quite nicely and very steadily then the thir result is at 100 views per hour significantly more than the other two however this is from fing media so a pretty big Channel as well although it is going up quite steadily I
still think that potentially this video is getting pushed in the YouTube algorithm on the homepage or recommendations simply because this channel is so big and it has a lot of views within just one month also if we take a look at the title very important to always remember remember free AI video generator that's not even what this video is you can see this AI tool creates videos in seconds this is not free AI video generator which makes this unrelevant to include in our research process however this one right here free AI video generator doesn't need
include our keyword phrase and if we take a look at this almost nine views per hour also going up quite steadily plus this is a small Channel which is good to see which brings us first step number two let's take a look how many people actually use the keyword as their title which is uh free AI video generator so there's 20 results which is quite big so the first video doesn't need have the exact keyword same goes for the second video third video doesn't for video has it and then from there on a few people
have it now this one right there is also performing very very well so I'll just open it up quickly as well just to take a look at that let's see how many views per hour this is still getting so this is is at almost 100 views per hour which is massive as well which is actually quite crazy so we can see that this is very staty as well might still be traffic from recommendations as I don't think there's 400,000 people searching for this in Just 2 months however it shows that the topic is really sought
after a lot of people like watching a video about the free AI video generators then considering that quite a few people have this exact keyword phrase as their title it's not the best sign however if we then take a look at the channel size the number one ranking video has only 20,000 subscribers I have 880,000 plus subscribers so I'm four times bigger than that channel I am much smaller than the channel that's ranking second I'm also much smaller than the video ranking third however this is not relevant as it's not really the exact keyword I'm
much bigger than this one right here so the fact that a small channel here anit was able to get good views and rank pretty high on that video shows me that this is indeed quite a decent keyword you can see he's getting nine views per hour which to be honest for his channel that is already very good however I do think that with my channel and the quality of content that I'm making I should be able to outrank definitely these videos right here as this one is not relevant this one is but much smaller Channel
and potentially even these two results right here making free AI video generator a very very good keyword for me to make a video about having found our keyword let's now take a look at how to do the SEO for this video to make sure it ranks so our video keyword is free AI video generator so that's the keyword that we need to include in our title so that when people search for this our video will show up so first of all that needs to be in the title so let's start off by pasting that right
here now our next step is to make sure that this becomes a clickable title because on my main Channel I also have have subscribers that want to watch the videos which is why for this video right here I didn't just call it AI video generators tutorial or something like that I wanted to make it a very clickable title so I went with I tried five AI video generators to create faceless YouTube videos so this right there was the main keyword I was trying to rank for which succeeded it's now getting about 20 views per hour
but I also included another keyword create faceless YouTube videos as well as I made it an interesting title by saying I tried knowing that this already worked for me I'm going to do the exact same thing here so I'm going to make this one I tried free free is going to be all caps lock cuz I want to put the emphasis there AI video generators now what I can do next is for example hit two dots and I can say this is what happened or just this happened for example and that's a pretty interesting title
however to be honest I like to keep it searchable content so I'm going to go with I tried free AI video generators and then I want to insert another keyword after that so potentially I can just do the exact same thing and then put to create faceless YouTube videos I know for a fact that that is indeed going to work out very well so this could be the title that I go with however for example I also know that YouTube shorts is quite an engaging topic and a lot of people search for this so for
example I can also search for YouTube shorts and try and figure out what people search for there to include that into our keyword for example faceless YouTube shorts and there we go we now have a very engaging clickable title with our keyword with is free AI video generator as well as another keyword create faceless YouTube shorts that right there is going to perform insanely well on my channel so we're going to take this title we're going to first of all copy it and put it at the top of the description and then now I want
to include matching terms and related keywords in our description first of all say in this video I will show you and then right there that gives me the first opportunity to put a related keyword for our main keyword which is free AI video generator so I'll go back to vid IQ I'll search for this and then I'll go to related keywords then as you can see right there it's going to give us all of these for example the best AI Video Creator or if I go over here I'm probably going to see best free AI
video generator so that's something I can include I will show you the best AI video generators that I need to make sure I add best free AI video generators in between there to create faceless YouTube shorts now just real quick if we go back to the YouTube shorts keyword you'll see YouTube shorts monetization is a very big keyword there so what I can say is you might have seen that YouTube introduced YouTube shorts monetization allowing you to make money with YouTube shorts so right there I just included two keywords we've got YouTube shorts monetization as
well as make money with YouTube shorts now do you still remember the point of doing it like this first point is to let YouTube know what our video is about second point is to also rank for when people search for these keywords right here now potentially I can make this description a bit longer however as as of right now I already have the main important keywords that I want to rank for which is free AI video generator we've got create faceless YouTube shorts we've got YouTube shorts monetization and make money with YouTube shorts which to
be honest is already a pretty decent amount of keywords with that being said as you now know the only step left is the tags so remember what we do is we take the main keyword that we want to rank for which in this case is free AI video generators we go to Rapid tags.io we paste our keyword we take the tags from here we paste them and then there we go and that means we're pretty much ready to roll now this video cost me a lot of time to make in case you're going to implement
my strategy I would really appreciate it if you sign up to VQ by using my personal link this will give you a special deal $1 for 30 days of viq Premium which allows you to use the keyword tool as well as access the historical data which is really important and it also supports me to upload videos like this one for free I'll leave my personal link down below thank you so much and also don't hesitate to ask any questions in the comments down below as this was a lot of information at once I will also
leave a document for you with all the steps in the description down below as well as all other resources available with that being said please leave a like on the video subscribe for more videos like this as I got a lot more coming out and I wish you a great day cannot wait to see you rank your videos number one good luck
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