when you discover how powerful you really are it's impossible to not have confidence it's impossible and see that's what 75 hard and live Hard does for people it gives them an understanding that I actually am in control [Music] Andy you know 1317 days ago I wrote an email to my friend and I said I'm in a big time rut I really should be more motivated than than ever I'm in a sick location I've done some stuff but not everything I want to the truth is I have no idea why I just don't feel like doing
anything except going to the gym it's so weird I know I should be grateful for my life but I'm not in many respects I just don't care about doing anything anymore I feel like a [ __ ] and I wrote that and nine days later I start 75 hard by the end of that program I was able to do things for the first time in my life that I said I was going to do that's what's up dude and I would hear you say you can change your life in one thousand days and I started
this podcast 937 days ago that's awesome bro I love that man thank you yeah it's the truth it's you know but it's true for everybody it's not just true for you but you got to be able to take it and go with it and that's the part you know what I'm saying how are you feeling that you're writing there that's not uncommon man it's not even uncommon for me to feel that way or anybody else like there's lots of times that that I even struggle I just know how to get myself out of the struggle
you know and that's that's why you know I try to share what I do share but hearing that brother um and just meeting you literally five minutes ago um that's really [ __ ] cool dude yeah it's it's an incredible thing the the light you've given to me is something that I am forever grateful for and I'm sure you hear that [ __ ] every day but I want to make this interview about you because there's so many parts of your story that just need to be heard and need to be told take me back
to Mountain Berry Punch Kool-Aid uh yeah so so um all right so this comes usually This Is The Answer people will ask they say what's the most important lesson you ever learned and I learned it when I was I don't know it's probably five or six years old man uh and I learned it from my mom and we were in the grocery store here in St Louis and we were walking through the Kool-Aid aisle and when we were kids man we were like we weren't like like now I would say we were poor but like
we we were not definitely not like well off we were just kind of middle class um and we didn't you know like we we drank tang and like you know Kool-Aid you know what I'm saying like and uh so we were walking through the we were walking through the uh the Kool-Aid aisle and I say that because both my parents were entrepreneurs and they were both in the struggle part of that business so like when I was growing up they were in the struggle just like you were in struggle I was in struggle and you
know they're doing the best they can but you know when you go to the grocery store and you're a little kid you don't know that [ __ ] right so like I was walking through we were walking through the uh through the Kool-Aid aisle and you know I see all the flavors of Kool-Aid that I've never had right and then I saw the Mountain Berry Punch one and I remember grabbing it and this is like really one of my earliest memories of life I grabbed it and I'm like Mom can we get this you know
I want Mountain Berry Punch Kool-Aid and uh she said no and you know I was like well I'm getting me some Mountain Berry Punch right so I stole it and went home and I didn't I obviously didn't think this through very well because I couldn't make my own Kool-Aid right so I went to my mom I'm like Mom will you make me this Kool-Aid and you know she saw what I did and you know I got my ass whooped because that's what that's what my parents did and uh after that I was forced to take
it back to the store and return it and um the lesson there was do the right thing you know and and she never let me forget that and so uh when people say what's the most important lesson I've ever learned I'd say that lesson Above All Above everything above the the skills of discipline and how to create momentum and these other things that have served me tremendously I think the foundational building block of equality life that you're proud of and fulfilled of is trying to do the right thing you know and you're not always going
to do it you know you're going to mess it up and then when you realize that you messed it up go back and try to make it right and I think living that I've always tried to live that uh to the best of my abilities and I think it's going to be necessary for a lot of you guys when you get older to have that clear conscious that you live that way because otherwise you have a lot of regrets and a lot of anxiety and a lot of depression and there's things that you think about
you're like [ __ ] I wish I had done this back then and all these regrets and like you know I just think living that life is is a is a way to not have that and I also think that it's an energy thing right like I think when you intend to do the right thing even if you don't always succeed at it I think that counts for something and um when you have good intentions for people good intentions for other people that you don't know I believe that the Universe rewards that back uh with
good things that happen to us and and I my life is a perfect example of that because dude I've created some pretty amazing stuff at a fairly young age I know I got some Grays now but I mean I'm 43 it's not like I'm 143 right and uh I built companies that are worth 10 figures um you know and I've done a lot of [ __ ] like I've I've built one of the most popular fitness programs in the history of Fitness or mental toughness you know in the history of the world yeah that's what
I'm saying like I've had a top-ranked podcast for nearly a decade like I've done some incredible things but but dude the only reason I've been able to do those things I believe because I'm a normal human dude like I'm pretty much just like anybody out there like exactly the same is because I think the universe helps me because I try to do the right things and so I think that's why it makes it the most valuable lesson you know that I ever learned because I think it serves me the most and it serves everybody else
the most too I think there's a lot of things in the world bro that we don't fully understand like rules to the game that we were never taught or never allowed to know and I think one of them is truly that what we put out energy wise we do get back in some way shape or form that's why we see negative people that can never Escape their negative lives and we see positive people that seem to never have anything bad happen to them no matter and it's it's a perspective right like we choose to see
things for how they are um and what they mean to us but in reality I truly believe that when you do the right thing and you have good intents and you try to live a a high level quality life good things happen to you easier than if you didn't that makes sense absolutely yeah it does and and I've experienced that as well and it's really remarkable when you look back and you see the ways in which you operated differently and you have journal entries do what's your like how do you keep a journal what is
your journal what how do you document the moments is it the podcast uh yeah I would say the podcast is is pretty I don't actually Journal like a lot of people Journal I don't pull out a piece of paper and write and I should because I know it does help and I I you know writing is a perishable skill when you don't write you kind of lose your skill to write I like to be a good writer you know um you're a good writer thank you I should do it uh but I don't but I
think the podcast is probably the most clear record um that exists where people can see like where I started and where where I've come to outside of knowing me before I started the podcast right um but I think like if you go back and listen to episodes 1 through 50 on mfco and I think if you go listen to the last 20 on real AF you can notice a big amount of growth there and I think people you know I'm not the same person I was then I'm not even now I have the same fundamental
beliefs but I've learned some Nuance I've learned that not everything is black and white you know when I was a little bit younger I was very hard line on a lot of things I said and you know as I've gotten older I realized well that's generally right there are exceptions and not every exception is an excuse but there are a lot of excuses too right so I've learned to see the Nuance because I've seen more of my life and I think if you were to say you know Fair what you said the journal the journal
would be my podcast yeah for the most part what have you noticed as ways that you've improved as a communicator because when I look back at the early mfco episodes versus real life you're much better at speaking the things in your head to reality yeah and it's much more clear succinct and you get a message across better how how else have you improved as a communicator I think it's just raps man yeah you know it's just like you were we were talking right before we started the show like uh you know when you do hundreds
of podcasts you're going to get better at podcasting um when you have hundreds and thousands of communications or you know hundreds or thousands of public speaking opportunities you're going to get better at it and you're going to become pretty good and you know one of the biggest things that I think has um has helped me become a better Communicator is like in this this really sucked for me to do because I don't like my own voice I don't like here like I'm just like everybody else right like we're not like when you record a voicemail
you're like [ __ ] I sound like a dork right like we I when I hear my podcast or my Clips on the internet like dude everybody's like oh those are cool and like I'm like oh [ __ ] dude I wish I would take that down right so like I I don't I don't like listening myself but what I did was I did go back and listen to a lot of the things that I did in mfco and I just had an objective Viewpoint of you know okay well if I was listening to this
person and I didn't know who this was how would I suggest them to get better and I started trying to implement those things you know if you listen now versus then I curse a lot less now than I did then um you know I do try to instead of just saying this is the way it is I try to say this is the way I think it is and there could be this and this but this is the way it appears to be you know more nuanced with my with my speaking and things like that
and then also bro real talk just listening man you know just learning how to be a listener and not always a talker um that's helped a lot too yeah that's beautiful the funny thing about what you said is you didn't mention 75 hard but to me that was the best thing that made me a better Communicator really because when your actions are aligned with your words which you are forced to do when you say I'm going to do this yeah 10 pages I'm going to do this workout I'm going to do you're doing that every
day your actions are aligned with your words and then when you speak it is with more conviction because you will leave your own words it's a great Point dude that's a great point you caught me slipping there because that's a really good point the uh it get it gives I yeah you know now that you point that out I would say that did a lot for me because livestar because I live that life all the time pretty much right like I'm doing live hard every year um until I die and you're right about that you
know it's I've just been doing it so long I've kind of Forgotten what it feels like to not have confidence in what I'm saying so but that makes a lot of sense you know just just when you when you live aligned with what you say you're going to do and you do these things you automatically become more confident in your delivery on anything yes so um that's a great Point brother well you've said before that you felt like a hypocrite yeah because you were putting an image of yourself in front of the world yeah and
you weren't actually doing the things that could get you to that point and it's crazy because I'm sure at a subconscious level people could tell oh yeah dude I mean look it's 350 and I'm on stage talking about discipline of running a business right you have to do this you have to do this you have which we're all true but then I failed to apply those same principles to other areas of my life right and that's how you get to be 350 pounds so yeah dude uh that actually was one of the main reasons I
started to get my [ __ ] together was because I was working with Tyler and he made a clip of a speaking engagement that I did in like 2014 and uh dude I saw myself on stage and I was like dude you're a fraud you're full of [ __ ] yeah and it took me about a year to really like make the decision to actually go through and change I was like everybody else dude I would I would go out uh you know Thursday Friday Saturday and the whole time I would justify saying on Monday
it's going to get real on Monday I'm going to start and I would do that just like everybody else does and then I would get Monday Tuesday and by Wednesday I was so focused on what I was missing out on that I like started to drive this narrative into my brain like oh I can't eat pizza by Wednesday I drove myself crazy because I kept telling myself oh you can't eat pizza you can't eat pizza then all of a sudden I'm off the [ __ ] rails again for the next four days and that's how
I live my life and I think a lot of people live their lives like that and I think that you know understanding how to how to real real things in and and build self-control through forced discipline in the beginning I think that's you know that's probably the second best lesson you guys what the first one was the the mountain berry but the second best one is definitely what I've learned through 75 hard and living that life for real what makes you so comfortable speaking your truth about so many of the down moments of life I
think a lot of people would experience what you've experienced but wouldn't be comfortable sharing it with the world why are you so comfortable doing that man you know I just yeah I don't know dude like that's really a good question I never really thought about it it's just I I don't really like I know I'm a human like I guess the answer is I know I'm a human being right and I know I'm like a regular human and I know I [ __ ] up and I know I have like weird [ __ ] about
me that people would think was weird and like just like everybody else and so like I just decide I make the decision that like when when I get criticized or when someone doesn't really Vibe with how I say things or this I don't take it personal because I'm like well [ __ ] dude I don't like everybody either you know what I'm saying like there's lots of people that are my that are not my flavor that doesn't mean it doesn't mean I hate them they're just not for me and like I've always accepted that and
and I don't get embarrassed too easy like you know I do get embarrassed but it's it but then you talk about how you're embarrassed yeah yeah but like dude but but isn't that all of us no like isn't but I'm saying isn't don't we all have that like don't we all have embarrassing moments we're like [ __ ] I feel like such a loser such an idioter I feel so stupid and it's like I think I just feel like it's easier to process when I'm just like man you know what I feel really stupid about
that I shouldn't have done that or you know what that is embarrassing but here's what I learned and then try to like share it with people in that way and I think a lot of times for me at this point in my career it's like more like I'm giving people permission to also do that and I've realized that as well so like when I become aware that I'm actually giving people permission to speak their truths and be okay with who they are that incentivizes me to be more authentic with my shortcomings because I can then
like dude like look bro you got [ __ ] [ __ ] up with you I got [ __ ] [ __ ] up with you it's okay we're still cool we're gonna try to get better and I think that if the whole world thought like that we have a much cooler world to live in you know much more comfortable with ourselves much less anxiety or worry or create like one of the things that social media has created is this like mentality where people think that people are crazy reading narratives about them in their head
or like you know always talking about them dude we're so everybody's so busy no one's talking about you man like real talk and the ones that are the only reason they're talking about is because you're doing something cool yes okay so like having people talk about you is actually a badge of honor because it means you're relevant you know I don't I don't know man like it's a that's a really great question I I just think I'm I just said I try to keep it real dude I think people benefit from that you know like
like dude I see some of the other you know entrepreneur influencers and you know they'll talk like they'll be like well you know I'm super human I was [ __ ] you know worked 27 hours out of 24. I do this and this and this and this grinding grind and I'm like [ __ ] dude like you know how demoralizing that is to like the average person who doesn't have that ability to execute and and work that hard or hasn't developed it yet it's completely demoralizing because these people are choosing to build themselves up to
have strengths and Powers which by the way they don't actually have right it's just about ego thing and then the people who are trying they're trying to serve are now demoralized and so I've always felt it better to me to like tell the truth about who I am and what I'm about and let people know like dude yeah I make mistakes yeah it's hard for me yeah I struggle with this um I know everybody thinks that you know this shit's easy but it's not easy and I think that just by telling the truth we're serving
the people who are watching us better than we would be to build ourselves up and make ourselves look like we're super people you know what I mean and um that's important to me because I want to set I want to set the best example I can like there's things about me that like are not worth being examples for like bro I smoke weed every [ __ ] day right that's not that great of an example but I also tell the truth about it yeah I don't hide it I don't say uh hey I don't do
that I but I also tell people like you know what I didn't really start that until I had already built all the [ __ ] that I built you know what I mean like I just tell the truth man and I try to say I try to serve through the experiences I have that that that have either served me or hurt me because my ultimate goal is to make the people who are listening to me better and more aware so they can more effectively navigate their lives and that's my whole mission so you've done that
with me well thank you bro yeah you know I that means a lot to me because a lot of times right like I don't really go anywhere outside of I mean that's why you're here you know like I don't go anywhere outside of this building or home um and I just live my life and do my thing so like sometimes I forget you know that this stuff does matter and their numbers on the screen until somebody looks you in your eyes and says dude you changed my life not just that bro you get on a
plane come all the way up here from Texas to interview me and I mean that means something to me I respect that and so like dude you know I really it means a lot for me that you said that right and you're doing some really cool stuff dude it's it's you know to hear that you're doing hundreds of episodes and building the show and the way you're doing it um it's really [ __ ] cool I appreciate that tremendously another person whose life you've impacted who you may or may not know is this guy named
George Heaton George Heaton is under 30 years old I believe has built a massive company in the UK luxury men's fashion company but once the company really started taking off was because he did 75 hard and then he did live hard and have you heard of George heating no and George Hedon is a Savage and he's appeared twice on this podcast and the reason why I bring him up is because he is somebody who embod he might be the the greatest case study for 75 hard that there is that's awesome because he went from having
a good business but then having a massive business that's awesome and he credits 75 hard to that so what does it feel like to be a role model for so many young men who previously didn't have that discipline and didn't have the drive to do what they needed to do even when it was difficult well that's the point of why I do it so it feels good you know what I'm saying like like all of these things that that these guys have and girls have learned from me I didn't I had to learn through the
experience of it right and so that means I had to suffer way more than what was necessary and like my whole thing is like dude I want to end people suffering through making them realize that they are actually in control of their environment most people believe that they are not in control of their environment this is simply untrue because when we look at the actions that we take that actually affect our lives or the circumstances that happen in society that actually affect our lives the circle is very tiny it's very small right around us as
individuals who we spend our time with what food we consume how we move the information we consume okay um a number of other things right but those few things actually create the the vast majority of our reality and the world doesn't want to allow us to understand that because the world wants us to be weak and wants us to be out of shape and wants us to be sick it wants us to be dependent on them as much as possible so they don't ever teach us as individuals that we are actually in control now can
we control the weather no we can't control the weather but that's also why and part of the program guess what you got to do you got to get out in the [ __ ] weather when it sucks and do your [ __ ] all right because we can't control our environment but we can at the same time so it's it's a it's a paradox in terms of how we think about it and the reality of the scenario is is that dude we are in control of I you know Upper 90 of our whole reality and
just giving people the giving people the tools necessary for them to discover that and I do it for free I mean bro like yeah it makes me feel good but like I don't I don't I do it for that like I don't need the recognition I don't need the like I don't you know like bro if it were up to me I'd be living in the [ __ ] Woods bro like it's it makes me feel great and that's what we should be doing as human beings we should be showing people through our examples how
to live a stand a high standard quality life um in all areas and we look around in society and we wonder why Society is so [ __ ] up well we don't have enough people doing what George has done right where they've they've they've woken up and they've said well [ __ ] this dude I'm in control of most of my stuff and I'm gonna handle it and then all of a sudden when they like dude that's why I talk about it in terms of building confidence because so many people lack confidence you know when
you discover like this goes back to the question you asked earlier like when you discover how powerful you really are it's impossible to not have confidence it's impossible and see that's what 75 hard and live Hard does for people it gives them an understanding that I actually am in control and and the like the superior Enlightenment level of live hard and 75 hard is realizing that even when you're out of control all you have to do is recognize that you're out of control and you can get right back in control very quickly and so you
actually learn to self audit your direction and and control your life and like dude it's it's powerful stuff and and a lot of people you know this is why I get so pissed off when people are like oh it's for [ __ ] weight loss or it's a fitness challenge dude you have no idea what you're talking about it's a mental realignment on how to truly navigate and win at life when you fall down which you inevitably will how fast you can get back up is determining your life and when you go from there have
been periods in my life when one bad thing happened and I let that control my reality for a year yeah and then there have been periods in my life when one bad thing happens and I am better in that moment yes and the time between the bad thing happening and how quickly you can get back on the right path that is what life is all about bro it's the that what you just described is the what we're doing is we're literally shortening because dude time is our our most valued resource it's not money it's not
energy it's [ __ ] time okay we have a finite amount of time and if you can close the time window from the time the mistake happens or the off track happens to getting back on track dude your your light years ahead of everybody else because most people will stay in that low spot because they're given permission look at the society we live in dude the society that we live in Val values and promotes and encourages mental health issues and self victimhood if you go on the internet and you look at the posts that get
the most [ __ ] likes and the most comments these are posts of somebody's [ __ ] sad story but the reality is is 90 [ __ ] time and I'm not saying that some of these things aren't valid because they are there's a lot of people out there struggling right now so don't get it twisted but ninety percent of those times you could flip the picture right over to what it's like to live in a third world country and you realize that you're not that [ __ ] up dude you're just a little bit
off track and if we really dig further into that the reason that you don't feel right is because you're not controlling any of the things that you have the capability to control you're choosing to not control your food you're choosing not to put quality information in your brain you're choosing not to move right you're choosing not to train you're choosing not to be around people that are healthy for you and these all come down to real choices and so when we close that time Gap and then understand that it's all due to our choices we
basically almost almost because there's going to be times that are really hard right you're going to lose parents you're going to lose people that you love there's going to be times where you have to go through things that it's not going to be a day right it's going to be some time but you're still able to close these time Windows of loss and failure and staying in the mud to basically nothing dude and that gives you so much more time to be progressing which ultimately creates the gap between you and everybody else and how they
live yeah and there's no better example of that than your shoulder right I'm still dealing with that bro I guess so you know it's uh how's that going for you it's going good you know I I'm still dealing with it it's been uh I injured it in September of 21 full tear um of the labrum uh the bicep tendon and then also my supraspinatus pretty serious shoulder injury uh took me four or five months to be able to put my hand over my head and then uh you know I lost my entire physique that I
worked very hard to get uh because I couldn't train I couldn't I did what I could but I mean it was very minimal what I could do and um I here we are let's see 18 months later roughly yeah you know and I'm just now getting over the pain like literally I was texting my physical therapist just um right before the show telling her like I think because we started doing dry needling and think that the dry needling made a huge difference because I'm not feeling pain right now so like it's been going good but
like the good news is I'm to a point where I could train enough to like get my physique back online and start to make progress the right way which is a huge deal because when you get in that mindset of constantly improving you know when I got hurt dude that was the best I'd ever been I'd never been in better shape than that or mentally yeah and I had to watch it all go away right and now I'm in the process of building it back and I I think I'm not far off from where I
was at this point I would say within a few months um so that feels good you know that's something that it I feel that to answer your question yeah huge [ __ ] test huge test and I passed it because I didn't get like Way Off Track you know I stayed within five ten pounds of my body weight which I'm a naturally uh fat guy like okay so like for me to not get up to 300 pounds and just be a lazy [ __ ] during that process is a [ __ ] huge victory for
me man and it did it did solidify that that old version of me is no longer there yeah sometimes we need to be tested in that way to realize how [ __ ] good we actually are well I was listening to your conversation with Tim Grover to prepare for this and I wanted to run through a brick wall when I listened to you guys talk and he's telling you dude you are going to get in the best shape of your life it's a guarantee yeah you're gonna do it and and to hear Michael Jordan's trainer
Kobe Bryant's train like former like that is a crazy thing to him be looking at you and telling you that I'm sure it must have felt crazy well dude Tim Tim is a very very close friend of mine in fact um you know when I first came around uh to understand who Tim was I was going through one of the hardest times of my life in business because it was around 2011 12 13 in that time frame and we had experienced some massive growth I was very new to managing people I had gone through um
you know a lot of very hard tests in business and and bro I was out of shape I was struggling uh and dude like just real talk like I was in a suicidal type space and I felt I always felt out of place I always felt like I saw things one way and the rest of the world saw things another way and so it made me feel very alone and that's what gave me the suicide I'm like bro there's something wrong with me like that was my thinking my thinking was because I'm so driven because
I'm so aggressive because I speak my truth because like they're I'm a broken human and everybody else is normal and when I read Relentless the first time dude what it made me realize is that I'm not broken at all I'm actually in the very top one percent of performers and it was a great [ __ ] thing and it changed my whole perspective so I went from this depressed suicidal person to a person that like actually felt proud of who I was because I realized that it was very scarce and the reason I was alone
wasn't because I was totally [ __ ] up it was because that's just a very rare way to be and the way you know the way that I met him it was by total weird coincidence and I think we were meant to be close friends um because he's he's basically like an older brother to me um maybe even like a second dad and uh I value he's one of the only men that I value what he says you know what I'm saying like like normally I trust myself if Tim tells me something I know he's
telling me the real [ __ ] and uh and that's a compliment to him because like there's very few people that are like that my dad's like that and he's like that and I really can't think of anybody else maybe you have my let okay um but uh I got to meet him I did uh I was doing a seminar I was speaking and he was also speaking and this was a few years after I read the book and what was we what was crazy was because at that time I had developed a pretty good
social media presence and I posted this book and he's like sold a whole shitload of books and so he actually recognized me because people were telling him on the internet that I was recommending his book for people to read he didn't know who I was but he knew that I was the guy telling people so he recognized me we were at this growth conference and I was walking by him and I [ __ ] saw him out the corner of my eye I'm like holy [ __ ] I'm like I told Emily I'm like there's
[ __ ] Tim Grover dude like right there and dude Tim looks at me goes Andy and I'm like holy [ __ ] Tim Grover knows who the [ __ ] I am like and dude ever since then like legit we've just been like buddies you know like we don't talk every day uh but we don't have to talk every day you know what I'm saying like I can go he's like one of those guys who can go a year without talking to which we don't we talk every few months at least but I mean
you can go a whole year without talking to him not to change like he totally gets he totally gets what he talks about in the book The Cleaner mindset he gets people like that like he understands like you get a lot of people don't understand that about success driven people right like I have my head so down far into my own [ __ ] that people think I'm being rude or aloof or not wanting to hang out with them or this no dude I'm just so focused on what I'm doing that I don't prioritize those
things and it's not personal if I were to do those things I would love to hang out with you you know but like I'm not cut from that cloth and so Tim's been in a very very important person for me because he's the guy you know sort of like we were talking earlier where I feel like I give a lot of people permission to to be okay with who they are he's the guy to death for me and that's that's something that uh is very near and dear for me dude yeah I read his books
after you recommended them and changed my life as well and was very pivotal so we'll link those down below but you had a part in there that you mentioned about how when you were doing the best you felt the worst and this happened to you multiple times Pacific Rim watching it reruns non-stop you're getting money coming in Non-Stop non-stop but you're doing the worst actually why does that happen why does it happen when we do the best sometimes we feel the worst I think it's because when we're experiencing the best results that we're experiencing we're
actually experiencing the results of actions that took place 30 60 90 120 days ago and now we're not doing those actions that's that got us the result so the results coming and we don't feel like we deserve it because we're not living to what we know to be the standard of how those things were produced and then we realize like oh [ __ ] I'm kind of a piece of [ __ ] right and then we start down the negative cycle and this is the important thing that we were talking about a moment ago when
you can shorten that negative cycle right so like if you understand how much control you are and you understand that you can flip the switch whenever you decide to now when you actually recognize oh [ __ ] well the reason I feel like [ __ ] is because I'm not living to the standard that I'm setting for myself even though I'm producing the results I'm making lots of money right but the reason I'm making lots of money is because of the stuff I did last year or the year before when I was really working hard
and then because I started making a little money I got a little lazy and I started making more money I'm like oh this is great and then you start making you start drinking you know the best drinks and the eating the best food and all of a sudden you know you think it's just your life when in reality you still have to go out and hunt and kill every single day to maintain that and so I think that it comes down to what you were saying in the beginning of the show living authentically in line
with what you know to be the way uh or not and I think that when like for example the situation you brought about the Pacific Rim that's a story I tell on my show where I talk about uh one of the biggest Revelations I had in business and life and I got pneumonia and I was making more money than I ever made I thought I was rich which this was like 10 years ago and I wasn't Rich I just thought I was um how much money did you have ER I was making seven figures but
like it was I mean look I was rich but like I'm really rich now okay so like I'm just gonna say it the way it is so uh that's the truth of the situation I don't say that no no of course so I realized during this time because I was I was sick I couldn't go to work I missed 17 days of work which I had never missed before um I could see my money coming in on my phone every every day I could see our sales I could see them going up I can see
my I got paid on a weekly basis then I could see my account going up right so if I'm home for 17 days that's at least two pay periods where I get paid so but I'm [ __ ] miserable bro because I'm I'm sick I feel like [ __ ] I'm sitting here watching this god-awful movie that I secretly love like okay yeah over and over and over again and dude it dawned on me I'm like [ __ ] dude this is why and this is the thought I had I'm like this this is why
rich people kill themselves that's what hit me like all at once and I was like [ __ ] and so like what I realized was is that I had to remove the purpose I had to adjust the purpose and I've had to do this a couple times over the course of my life but I realized okay bro you're good like you're you're good you're yeah and by I don't live beyond my means I live very conservative inside my my earning income um so like I was living in a normal house you know I did have
a Lamborghini at the time because I'm a huge car guy but uh I mean bro the Lamborghini cost more than my [ __ ] house I was definitely that guy but uh but the the point is is that you know I started realizing I'm like dude I'm good but then I got all these dudes at work and these girls at work working their asses off right who are not where I'm at and it made me feel like incredibly like guilty and so what it did was it allowed me to adjust my perspective which served me
very well over the the next 10 years um from saying okay this is about me getting money and becoming wealthy to this is about me finishing the job so that all of these people who are contributing to this can also live their dreams and when I changed my perspective from this is you know about me and these people just work here and that's this is the way to [ __ ] cookie crumbles and started taking responsibility and ownership I became a much more effective leader because now people understood that like I'm here for them and
that goes on until this day like dude I'm here I'm here every single day I'm here seven days a week and if you ask anybody in this building they'll tell you that and I think if you ask anybody in this building who who [ __ ] works the hardest I think I'm going to be at the top of that list now there's some hard [ __ ] workers in here and there's some definitely better athletes that do incredible [ __ ] which is incredible because I get the reputation of like mentally the mental toughness guy
but I've got like [ __ ] 100 people in here that are more mentally tough than me so my point in all of this is is that I just realized that the purpose has to be adjusted at certain points in life and that was a big adjustment for me that was a big adjustment where I said okay this is not about me anymore this is about them and so I show up here still every day to make sure that these people that you can see in the background doing whatever they're doing that these people have
the opportunity to build a career build a life have a home have kids all these things and uh I try my hardest to do that you know yeah it's something that ah I think if everybody took that perspective and understood how much easier it would be to manage a company when they think of it like that versus just thinking about it for yourself because people can sense that right like they know when you're in it for yourself or if you're actually in it for what you say you're in it for um but yeah man it's
it's a lot it's a lot to think about no I appreciate you going yeah and explaining that so eloquently what I realized from what you explained is something I like to call the three-month rule which is you're always three months away from the person you want to be and the person that people see you as what people are reacting today for you is the things and the work you've been putting in for the past three months that's right and sometimes we get stuck and we start thinking that we are who we say we are because
in this moment it's that's it but it's like it's building to that point and how have you built to that point and so I want to take it to creating an alter ego for yourself because I feel like you haven't spoken too much about working for Andy frisella what is that like it's working for a hard [ __ ] dude that expects results you know like um I get asked this quite a bit about how I'm how I make hard decisions in business because there are hard decisions the way I do it and the way
that I found it to be effective is that I come to work and when I get here in this building I don't own this company I'm just the person that runs the company for this other guy named Andy frisella and I have to make the decisions that are in the best interests of him or I'll get fired all right so that's that's how I have to make those decisions so my job is essentially that I work for this Alter Ego version of me that has high standards wants to win wants to be the best at
what he does and I've got to figure out how to make that that work and so that's that's how I do it and I know it sounds a little bit weird but it actually allows us to make decisions that are better for ourselves without feeling guilty for making them sometimes because some of us have such big hearts that we will selflessly pour ourselves on the train tracks for people over and over and over again without realizing how bad it is for ourselves right so it's a it's a way for us to get out of our
self martyrdom sometimes but also uh hold people that are like you know that you're friends with that you care about accountable like hey man like I don't like this but look at this you're doing a shitty job right and I have to [ __ ] show them that's my job because if I don't do that we can't fix the problem and if I can't fix the problem I can't keep this dude over here happy yeah so you know it's just a way for me to to think about difficult things in business and life how often
how do you handle or think about having difficult conversations not too often anymore brother because like I don't I mean there are difficult situations I mean but very very few times where you run into someone who's unreasonable so most people understand when hard conversations are coming they feel it it's energy right like but how do you prepare for them well how do I prepare for that I mean I I've just been doing it so long I don't think about it yeah you know it's just normal [ __ ] now for me like I don't have
any issue with confrontation because it's not personal for me it's it's about the cause or the business or the mission right so I don't have an issue with confrontation so I don't really prepare for it at all I kind of just see what is and then I communicate what is yeah and that's all I do love that that makes sense talk to me about visualization and particularly Ulysses Grant house and for eight years straight sending the owner of the house a message yeah so um I live where Ulysses S Grant the 18th President of the
United States his hunting property was okay so he has a very famous estate here in St Louis uh called Grant's Farm uh that the Anheuser-Busch family owns it uh it's a it's a legendary place in St Louis I live a full a day's ride away from that property by horse and carriage and this is where he would do his hunting and hang out and spend his recreational time on this property there's a oak tree that's 310 years old older than the country there's a his Stables where his horses were kept which was built in the
1820s and then where my house sits which was not his house uh but is the exact place where his house was so he had a cabin cabin had burnt down and a guy built the house that I live in there so it's uh there's a number of things on the property that are historic that I can't really [ __ ] with and it's a really cool place tons of energy tons of History you can feel it when you're there um and I love that stuff you really feel it oh dude what are you feeling exactly
the heaviness man the heaviness of decisions that had to be made which is weird that we're even talking about this right now because we just talked about that um a lot of heavy [ __ ] decisions were made there you could just feel it and it's very spiritually active too A lot of people don't believe in ghosts but I have proof I'm going to do a ghost podcast to show my videos and things that we have from the property I'll show you off the show but like they're pretty incredible but uh very very much uh
a high energy type place like that wow uh this is really cool to live there man I love it like I love living there um but when I was growing up uh the girl I dated lived in Fenton which is where I live now and I would drive past this property when I went to her house from where I lived and they were building this uh my house was visible from the main road and especially at night it's lit up you could see it and I could see them building this like crazy house and I
you know when I was young dude I drove around the nice subdivisions because I looked at the houses because I like dude one day that's going to be me and uh what's really interesting is the the LA the the house that I lived in before that I actually did that with too wow so there's two like really nice streets on the South Side here in St Louis and I've lived on both of them and both of them I've visualized growing up so but with this particular house this is really a crazy thing so um when
I was in high school I'd see this house being built and I would go up and I wanted to go I was nosy I want to see what they were doing and I drove a Jeep back then like a jeep jeep with no top right and I drive the Jeep up there and I see all the construction guys working and they would come over and they would like be like what you know can we help you and I'm like no I'm just watching and they were cool with it for a couple days and then after
a while they're like you know hey we're trying to work you're in the way it get the [ __ ] out of here kid right so while I went I never thought about it really too much uh in terms of actually owning it but I thought the house was [ __ ] cool dude I was like man like when I thought of a like a house I wanted to live in I thought of that exact house so this whole time when I went and started my business you know the first three years in business I
didn't get paid the next seven years in business I made 695 dollars a month the next year after that I made 180 Grand the next year after that I made Seven figures and I never made less than that ever again so when I got to when I got to the 180 Year all right where I was like holy [ __ ] like because dude make when you go from making nothing to 180 you think you're [ __ ] you're like oh but I could clearly see we were going on the up right and so I'm
like this whole time dude I'm going through this struggle this first 10 or 11 years and when I think about quitting and I think about like stopping it and I think which was a lot I would always think about that [ __ ] house wow and and so like that particular house and so when I got to be like in that 180 year where I started to realize holy [ __ ] dude I might actually be able to do this I looked up the records of the guy who owned the house and I found him
on Facebook and I sent him a message and I said something to the effect I said hey uh if you live it so I sent him this message and I said hey man you know uh if this is your house you know I wanna I wanna buy the house maybe he's like well are you a broker and I'm like no I just want to buy the house and he's like well make an offer and I'm like well I don't have the money right now but I want to buy the house if you ever decide to
sell it would you please contact me and he you know I'm sure he was like yeah whatever right he I don't even think he responded and then I I set an alarm on my phone this was in April um and then every April for the next eight years I sent him a message I said hey man it's me again like you know I know you can see the message up there if you're ever interested in selling the house please contact me first and then about like 2 000 15 or 16 he put the house on
the market and he didn't contact me so I contacted him back and I said hey man like I thought you would let me know if like you were gonna sell the house and then the house was priced super high dude at like way higher than I would have paid for it or anybody else clearly because it didn't sell and um so then for the next couple years after that I it didn't sell he took it off the market I kept sending the same message and then eventually like he he like favorably replied and he's like
hey man why don't you come over have a look at it and so Emily and I went over and we looked at the house we walked through the house uh he was super nice we talked to him and you know I said you know the guy's name was Jay still friends with him good dude he uh you know I said okay well this time I could afford it and he's like well I want this and what he wanted was like I'm not paying that dude like he knew I wanted the house bad right so I
kind of screwed myself into negotiation so we haggle back and forth for I don't know probably four or five months uh and then we finally got to a point where where I thought was it was still high for what I thought but it was I was willing to pay it um and it's funny because like I sent him a meme back to tell him that I was going to buy the house so like you know that part and Django Unchained you've seen that movie yeah so you know the part where he said sold to the
man with a fantastic beard so there's a part there's a meme that says sold to the man with a fantastic beard and that's me right and I [ __ ] bought the house for the meme and this is a house that had affected me so deeply that I didn't quit my business which then allowed me to end up living in the house and that's where I lived today crazy yeah dude it's it's crazy there's nothing by accident dude you what you visualize will become your reality it just will if you're willing to put in the
actions behind it I mean dude like I could have thought of any house yeah you know what I'm saying like the millions of houses on the internet like I could have picked any house dude but when I thought about my life and I visualized like what it was going to look like if I didn't quit I visualized myself driving down the driveway and like seeing you know myself walking up the driveway like I'd see my it's like it's almost like it was pre-programmed to [ __ ] happen yeah you know how should someone think about
visualization for themselves you know I think they have to look at it as a skill set you know I think I think you have to understand that to get good at any skill you have to have reps to get good at podcasting you have to have reps to get good at speaking you have to have reps to get good at weightlifting you have to do reps like it's really the secret to almost anything and so I think getting in a position where you understand one that it's real and two that's real whether you choose it's
real or not that's the thing that people have to understand this is no different than gravity you could say to me hey gravity doesn't exist but if we go up on the top of this building and you step off you're going to learn really quick that it's a real thing and people think that law of attraction is something that they can believe in or not believe in when in reality it's happening whether you recognize it or not because if you go back and track your thoughts and you audit your thoughts honestly you are living the
existence that you believe you deserve to live right now so when you learn to control that just like we're talking about this through learning accepting this true and then practicing the skill set you get better and better and better and better and how I came across it was I was lucky enough to meet someone in 2006 who understood the Law of Attraction and who educated me on it and oh gave me the book The Secret okay and I watched the secret and I was like this is kind of cheesy dude but at the time I
was so broke that I'm like well but I'll [ __ ] do it right you were 60 to 70 000 in debt yeah yeah that's right and and by the way I was living with my dad at that time yeah I had to move back home and uh so I started to think I'm like [ __ ] dude you know this is really cheesy but I'll I'll [ __ ] commit to it and so I started making up this little routine in my brain and I would close my eyes at night and I would start
to visualize this exact scenario I would visualize myself and by the way when I remember this I'm 27 years old I'm had to move back in with my dad because my business was struggling and I couldn't afford to live on my own so I just picked the biggest dream that I could think of for me the biggest dream at that time that I could think of for me was owning a Lamborghini and flying private all right so and I never done either of those things all right and nobody I [ __ ] knew owned a
Lamborghini I didn't know anybody that owned a Lamborghini I didn't know anybody that flew private I [ __ ] didn't even it was like a trillion miles away from my current reality but I picked it because I'm like I always love Lamborghinis and slime private seemed pretty cool like right and it is all right so I closed my eyes at night and for five minutes before before I went to bed I'd start to think this dream and I would see myself pull up uh and I was driving a Lamborghini I could smell it I could
I could I could feel the Alcantara and you know I could see out the windshield as I pulled up and I turned to the right I the jet would go across my windshield where I could I could see the jet and the Jet was white with some blue stripes on it had a really nice Chrome set of stairs with some wood grain on it and I could see this going across the windshield as I turned the car to the right and then as I opened the door the door would open you know vertical like Lamborghini
doors do and I would look out the door and I could see the Jet and particularly I could see the steps going up to the Jet and it had a rug and they had the wood grain steps and it had the Chrome and I would walk up and then I would get into the Jet and I would like notice all the things in the jet I would see the material I would notice the the uh the wood grain I would notice the the marble I would notice the leather seats and the color of them and
I would just think this this simple two minute or three minute exercise over and over and over again right and the other thing that I would visualize is that I would visualize I read I picked this up off one of the things I read to visualize people cheering for you I don't know why that appealed to me you know when I grew up I always felt like I was a performer of some sort but I didn't know what and so I picked this thing of me where I was on stage and people were clapping and
I had no context to it other than that and I would always see that right after the jet so right after I got on the jet then I would see like the short very short like three second clip of me being on stage and people cheering wow and bro [ __ ] that was 2007 by 2012 five years later that was a [ __ ] reality for me like I dude I've only flown commercial one time since then wow so like we are talking about legitimately creating your reality you know like I went I had
a white Lamborghini I've had a bunch of them just like the one in the visualization like I just said I haven't flown on a commercial airliner in over 10 years you see what I'm saying like this [ __ ] becomes real and by the way um I sell out [ __ ] spaces all the time to go speak and when I'm done guess what people do they usually clap not all the time most of the time you know so like these things are real and if we can intentionally create our reality through visualization why wouldn't
you want to do that so you have to start you have to buy in you have to say Okay this is a real thing whether I understand it or not it's this is being a realist okay this is important you have to look at things for what they are not what you want them to be or what you believe they shouldn't be you have to say this is what it is and from all accounts in my observation this is a real thing that exists so you have to accept that it's reality first off and then
you have to start practicing so pick a dream that is the biggest [ __ ] dream that you that makes no sense it doesn't have to and then dedicate that time to just seeing yourself living that dream and don't allow yourself to get off track of the how I'm going to get to that point this is where a lot of people get confused with this they start to visualize this and then during the thought process they allow themselves to get into the how I'm going to get there that's not the point of this the point
of this is to see yourself living this life and we'll worry about how you know tomorrow when we wake up and take actions so that would be my advice on how to think about it and how to start about it and also my testimonials to how real it is and when I've adjusted that you know of course when I hit that I started to adjust it right and when I've adjusted that all those other things have happened the exact same way like literally every single one of them every single one of them do not even
miss on any of them so I truly believe that we all have this power I believe it's a real thing that exists and I believe that the governments of the world have long conspired to not allow people to understand how we actually exist in reality and what allows us to create our own reality I think we are far more powerful than we have been led to believe okay so on that point on education you've said before the majority of time I went through the regular education process I was told I was incapable I was told
that I should be regular I was told my dreams were stupid the system that we have is flawed because it does not encourage the actual potential of what humans have and I was told that for [ __ ] 16 years yeah bro me too me too that's your quote Yeah but it's like it's all of us and what and the reason why I think your show is successful the reason why you are successful is because you are teaching a new education that is real that works that has been not given to people why is the
education system so far and what can we do other than record podcast and content like this to change it well I think we have to recognize that the education system is not education it's indoctrination all right so if we if me and you were the rulers of the country right and we're like [ __ ] there's millions of these people how do we keep them under control okay we can't create a force that is equal to the size of these people because there's not enough people on our side so how do we do it okay
well let's teach them that they're not in control of their reality let's teach them that you know success is a bad thing and for greedy people and it's uh it's not humble let's teach them that you know it's shameful to say that I want to be successful let's teach them that you know everybody gets a trophy for showing up let's teach them that you know no matter who you are if you're born a certain color or certain race with a certain pigment in your skin you're either a racist or you are in incapable of succeeding
let's teach them all these limiting beliefs let's not teach them personal finance let's not teach them the real things that are going to affect their lives let's not teach them how to be healthy and when they get done with all of that they'll be our perfect little peasant and they will be our perfect little consumer of our corporate buddies who finance our campaigns to stay in power and this is the system that we live in and a lot of people don't like to admit this but it's the truth we live in a system where we
are promised freedom and autonomy and Free Will where we are highly controlled and manipulated at all times and so our education system cannot be looked at in its current state as an education system we have to look at it for what it is which is a handicapping system of all human potential so that when people graduate their the next step is go into college get yourself into a hundred thousand dollars worth of debt that you cannot get out of because we're not going to teach you the skills in college to actually get out of it
and so the the problem with the education system is not is that fundamentally it's not an education system it's indoctrination for the purpose of control over a society so that's the first thing so what does that mean for us and how do we fix it well we could fix it but it would take a lot and it's going to take us reallocating tax dollars to provide favorable salaries and career paths for actual quality human beings that care about kids dude if a teacher makes 30 or 40 Grand a year you're not going to have people
that are capable of making two or three hundred like who should we have teaching our [ __ ] kids right we should be having people who are succeeding in the system that we live in teaching our kids how to succeed in that system so for us to attract a higher quality person we have to reallocate tax dollars create programs to attract quality teachers into the program not saying there's not a lot of quality teachers but there's also a lot of shitty ones so we have to we have to raise the standard um by raising the
incentives right that's the first way but that's that's a political solution that needs to happen and parents you should be demanding this to happen because we shouldn't be sending hundreds of billions of dollars overseas to places that do not affect our children and then giving our children the scraps of our tax dollars in our education system that doesn't make any sense unless unless we're worried about them not becoming things rather than becoming things Okay so that's the first step uh what should we do well look man the the best news is is that we have
more information taught by quality people who are actually doing real things that exists in the world right now for free or low cost than we've ever had you know uh and this is not a pitch but like I have a business development group called Arte syndicate with MLA both at mylet have and I have both built multiple companies successfully and we teach other entrepreneurs in that group you know and we charge 400 a month that's about what it is but what they get is they get the road map to build their their company and their
life and their business and so if you look at the cost of that versus the cost of a college education and what you learn it's a no-brainer right but we're also not taught to Value information properly which is you know we are indoctrinated over the course of time college education right like dude when I became an entrepreneur dude it was not cool to be an entrepreneur it was like you were a loser they couldn't cut in college all right so the perspective has changed quite a bit but until we recognize that we have more free
information taught by real people via podcast YouTube uh all kinds of things than we've ever had before and that information is more valuable than the information that costs hundreds of thousands of dollars at a university for practical life purposes until we have that realization you know people are still going to fall into that trap and they're going to come out of that trap chain to debt forced to work things they don't like confused on why they aren't getting ahead when in reality the whole system was geared for them to never get ahead that's the whole
point so you know things I'm doing you know I do my podcasts I do most of my I do I do social events but most of my podcast is personal development still I'm relaunching the mfceo project which is um a huge there's other things that go with it too uh but I'm targeting the new podcast towards kids who are like 17 to 25 to help them learn the real skills of how to win in life and I think you know other people are recognizing that we're not getting what we need out of our education system
and so we're looking for Alternatives and I think it's just people like me and other people who have been successful taking charge and saying no you know just like an old you know ancient days the elders would teach the younger people how to win or how to survive or how to cook food or kill Buffalo or whatever it was right they T the skills get passed down and the university system is not doing that they're not passing the skills down in fact they're keeping the skills from you intentionally and so we as people who care
about the future generations of the country have a duty to share what we know when we think we can contribute and actually live a high standard and help people live a high standard as well and that's how I see it yeah I love that so I want to talk about the point about the elders because we've lost uh a respect and a reverence for elders in part I think because young people can use the internet to gain such status and wealth in such a short amount of time but what does that mean for society when
we don't value Elders as wisdom as much well I think we're seeing it you know I think we're seeing it in the world I think we're seeing a world where we have fake kindness you know there's a lot of people that pretend to be kind on the internet that don't live that way in real life you know we have people that walk up and down the street giving out money and posting it for likes and shares and clicks and clout right like these aren't the real things that the world needs the world needs you to
actually get involved the world needs you to actually solve problems and I think what we're seeing because of the quickness of financial success with some of the social media opportunities and these things like that is we're creating a people who think that it's easy and what we also see is a lot of people who do have success in a very quick way and then they fall off and they cannot figure out how to create it again well the reason they can't figure out how to create it again is because they didn't create it the right
way in the first place so they got a little lucky because of the technology that we're living with but you know ultimately dude I think the I think the main point is is that the internet takes away a lot of the things that are crucial to a functioning Civil Society through the quick easy instant means of communication uh and gratification yeah have you played around with AI or chat GPT at all nah man I refuse to refuse yeah I won't do it do you see that ever changing no would that be similar to someone saying
I don't want to use Google maybe in 1995 or 2000. you have to have your principles dude I just stand on them what are the principles why my principle is that I understand I mean do we have the smartest dude on the planet Elon Musk warning everybody that this [ __ ] should be destroyed okay if you if you look at chat GPT it's highly biased it's programmable people think oh it's AI it thinks for itself it actually doesn't the there's a fundamental [ __ ] reality that this program with that you could clearly see
when you ask certain questions versus other questions and unless we have mass rejection of this technology it's it's going to ruin and actually Usher in a communist state because what will happen is it will eliminate so many jobs people say oh it'll just evolve jobs no there no it won't because it'll eliminate so many mid-level jobs that there isn't enough high-level jobs where the people that were doing those mid-level jobs cannot do those jobs not not everybody can [ __ ] be a CEO bro not everybody can be a chief marketing officer not everybody can
do these things but those people can do everything they want to do with this technology and replace all those people and they're going to okay and that creates a massive problem because now we have the middle class of America out here without jobs so what do they have to do they have to become dependent on the government well when you have a class of citizens that are ultra wealthy and then you have another class where everybody below ultra wealthy is dependent on the government that's essentially what sets up for a communist state all right so
you know this is this is not good it's that's my personal belief and I do I think it's amazing yeah it's [ __ ] amazing I can acknowledge that like it's incredible but at the same time dude I I'm not I provide jobs man like I have 450 people that work in this building you know what I'm saying like I have thousands of outside reps that that I'm responsible for I realize how much like like dude I could literally replace probably 60 of my company with this this technology wow you know what I'm saying like
dude think about that yeah now all these people don't have jobs what do they got to go do like we're not thinking long term in this country we're thinking short term and they're fooling us with convenience and making it amazing right who is they in this well I mean bro that's the powers that run the world you know this what I think it is is the world economic Forum um who Usher down to totalitarian tactics through ESG diversity inclusion at Big corporate government systems so if you can change the culture of a big Corporation where
they employ the most people the culture will be taken home and get into the community uh but you know when it comes to what the goal is the goal is one world government and the only way that you can have one world government is if you have one extreme class of very rich people and a bunch of worker bees that are depending on them it's the only way you can do it so um I think it's very dangerous dude and I think I think my personal thing is like I don't believe in cancer culture I
don't believe in political correctness I don't believe in silent majority I don't believe in and these everybody gets a trophy I don't believe in all these things that I believe from my observation or social weapons to [ __ ] the society from actually acknowledging the truth and fixing the truth and I think chat gbt is very dangerous because it takes away our ability to actually be educated about [ __ ] anything and nobody's talking about that so if we create a generation or two of imbeciles all right that don't know anything and just go to
this thing we're no longer the people that run the planet the technology is and we're this is not you know like I'm friends with garyvee he [ __ ] loves this technology but like bro Gary I don't think you're thinking it through you know what I'm saying like that's just my personal opinion and by the way we disagree on a lot we're still friends um I now if I was if I was to say what's best for me how can I make the most money how can I grow the fastest it's great [ __ ]
tools but I I morally I don't feel okay with that wow yeah it's fascinating I wonder what this the reaction was to social media and Google search dude am I freaking out of business bro I mean it might eventually put me out of business because if everybody else does it and I don't I get [ __ ] killed yeah so how does that coincide with trying to build the next Nike I don't know what we're gonna find out yeah I still at the end of the day bro or believe in people I I have the
data that suggests and I've speculated on this for years and talked about this on my show for years that people are recognizing a lot of the negativity regarding technology and what it takes away from The Human Experience you're the cool thing now is to spend less time on your phone yes the cool thing now is to not have an Instagram account the cool thing now is you know like dude look at how much hype went into web 3 and metaverse right and look what happened it didn't get adopted by the people the reason that it
didn't get adopted by the people was because people are already to the point where they're like [ __ ] dude I waste six hours of my day on this fake reality on my phone I don't want to go further into that so it's being rejected on a mass scale because people are valuing real life yeah and in business I can I could show you very accurate data that reflects that speculation because I have retail company that I own and I have polls that I run and I ask people things and I can see how where
like our retail companies right now are doing the best they've ever done and you know why because people don't want to just shop with the big Global corpse anymore they're becoming aware so they like know that I should Shop with a locally owned place I should spend my money with an American company that provides jobs and I believe I'm betting on and this might be a Bad Bet like I said I could be wrong all right but I'm betting that people will decide to shop with their dollars to the companies that provide actual human employment
over using uh AI for [ __ ] yeah well Casey neistat just put out a video that showed he's a smart dude chat gbt doing an AI video that created it created a video of him yeah and it looked pretty good too and it looked good but it didn't have soul yeah and that was his takeaway yeah and that's the crazy thing about all this is like what you have what you've built here is full of Soul yeah it's full of energy of human passion and that's what we're attracted to and we can feel that
yes when we look at someone in their eyes we can look at that when we feel a product we can look at that when we see a brand we can look at that when we see a video it's like oh that was a bad video why was that a bad video it lacked Soul that's right yeah dude I you know I I don't think I and dude we could go back in three years or two years and say [ __ ] he was so wrong but my bet on this is that people will spend their
money with people who actually employ people and care about this country and care about our own communities and I'm willing to make that bet with my entire existence and if I'm wrong I [ __ ] lose and if I'm right I'll be the only guy out there still winning yeah you know and I have a pretty decent track record well I respect you so much for your values for being here for spending all this time with me today I can't thank you enough for your impact on my life I like to end these podcasts with
a challenge I asked the guest to challenge to leave the person with because you listen to us speak but what action are you actually taking from the things that we talked about today so does that challenge come to mind from everything we spoke about absolutely I would challenge you guys am I doing this right all right I would challenge you guys to realize that the way that we're going to fix the world is not because of a president it's not because of a media company it's not because of your social media media account it's going
to be because of you deciding to live a higher standard in all areas of your life personal Excellence is the ultimate Rebellion if we want a better world we have to create a better world for ourselves meaning we have to choose to put good things in our brain we have to choose to put the good things in our body we have to choose to be educated we have to choose to be healthy we have to choose to be active and if we choose to treat people with kindness and and and Grace and Humanity on top
of all those things other people will follow suit that your neighbor who you think just drinks he might be drinking a 12 pack of beer a day right now he sees you transform your life he comes over and he says hey Daniel why what the [ __ ] up dude like you look great what's going on and he's inspired a little bit more to do a little bit better and then so because he starts to take care of himself his kids see it and so there's this massive ripple effect that we all have an obligation
to be a part of call personal excellence and it is cool it's not what's not cool is being a [ __ ] loser what's not cool is listening to everything that you see and believing it what's not cool is consuming things that are bad for you what's not cool is living a life that is below what you could actually live because it's not actually even about you it's about every [ __ ] that looks at you whether it be your friends your families your neighbors the people in your community them observing you living at a
higher standard and them deciding I'm going to live at a higher standard as well and that's how the world changes so when you look around the world and you say my life doesn't matter I don't matter actually realize that it's the opposite your life matters the most your actions matter the most because your actions are going to dictate the reality for another human being and that human being is going to inspire another human being and that ripple effect cannot be Quantified and we all have a responsibility to contribute to it so that's my challenge be
[ __ ] better Andy frisella episode 346 out thank you so much yeah that was a great podcast bro you're really good at what you did it was a great interview I appreciate that tremendously [ __ ] 10 hours of work went into yeah prior to also yeah listening to hundreds of episodes that's like you have no idea like how many people I sit down with an interview and they have no [ __ ] idea like that people will change because of that yeah that's an awesome [ __ ] show thank you man I appreciate
that thanks for coming up dude you're the [ __ ] man
