I Published Over 1500 Books on Amazon KDP: 15 Lessons I've Learned

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Peter Holmquist | Driven Publishers
Discover the best strategies and key lessons I've learned from publishing over 1500 books on Amazon ...
Video Transcript:
I published over, 1500 high content books on Amazon KDP and here's what I learned my name is Peter I've been publishing for 8 and 1/2 years I built a seven figure publishing business and in December of 2023 I helped a friend make over $177,000 so he started in May of 2023 and in about 7 months he got up to making over $177,000 in December and if you want to learn more about his story and what he has done then you can check the interviews on this Channel now in this video you will discover the right
mindset strategies and insights from over 8 and 1/2 years of experience with Amazon KDP and other self-publishing platforms and this video will probably be my most valuable video to date because the purpose is to save you years of not having to make the mistakes that I've made so you can get faster results you will learn everything from the basics to more advanced strategies we'll talk about time management Outsourcing leveraging AI marketing and and a lot more and you will get actionable advice on every lesson that we'll talk about so what do I think about self-publishing
I think that it's the best business model for passive income and passive income there's a debate you shouldn't focus on passive income should focus on Leverage income Etc now I've seen Publishers that have stopped publishing and their books have made them money for years and then they realize after they've tried different business models that the books that was the thing that were paying their bills So eventually they usually come back to it and they start publishing again for that reason because it's so passive and it's a great way to get multiple streams of income so
you can have different formats for example you can have ebook audiobook paperback hard cover and you can also publish on many different platforms so it's probably not the easiest business model for scaling to millions of dollars per year but it is possible and self-publishing it can be one pillar of your entire business if you're using your books as a brand for example let's take a look at an example so here we have one publisher that has a brand and we can see that he also has a website where he sells courses on the back end
so maybe you can do coaching maybe you can do Consulting maybe you can sell other products or other people's products you can do affiliate marketing so if you have a brand you can generate a lot of different income streams and Publishing can be one of those income streams and I think that publishing is beginner friendly it's easy to use the platforms that we publish on and we also leverage an existing customer base which is Amazon so it's an easy way if not the easiest way to make your first dollar online in my opinion to scale
so to publish, 1500 books for example you need a system for creating profitable books consistently and reliably because I I've invested a lot to create these 1500 books they weren't free to make so that means that I have a system for making sure that the books that I do publish are profitable let's go over lesson number one quality over quantity and what I think and what I focus more on now is making sure that the books that I publish are of really high quality instead of pumping out lower quality books quickly because the market has
evolved in these last8 and 1 half years and everything is of a higher standard than when I got started so everything from the length of the manuscript if you're doing high content books to also the quality of the manuscript so everything is proof right now it's edited and the information it's actionable information or it's organized well and it really helps the readers so for example we can put out blog type content that doesn't provide any valuable or practical informations if we're doing for example howto book it needs to be a one packaged solution and the
the cover designs that's also something that has improved so we need to make sure that the covers and the presentation of the book for example the description the A+ content Etc is of a higher standard than uh a couple of years ago so the actionable advice on this lesson is to invest in high quality book covers and uh communicate clearly on your cover so what is the book about and who is it for so let's look at some examples to exemplify this so first let's look at a good book cover so here we see that
it's clear what the book is about ABC my first learn to write workbook you can see here the AG is included as well so we can clearly see with not just the text but also the colors it's very colorful so we can guess that this is a kids book even if it didn't say anything that we are able to understand let's say this was in Arabic or some other language that we might not understand just by seeing the colors and the font style Etc will be able to understand that it's a kids book so this
book cover does a good job of not only communicate with the text what the book is about but also with the colors and font style Etc it communicates who the book is for and with the image we can also guess that it is a tracing book and you also see that it has some uh social proof over here so more than 1 million copies sold so this is a very powerful book cover in many ways let's take a look at a book cover that is not as powerful so if we take a look here then
we can at least see that the book is most likely for kids but we're unable to understand exactly what the book is about because compared to this book cover we don't see the hand and the pen and everything like that so it's not clear exactly what this book is about now if we read it yes we will be able to understand what it's about but uh the image is not fully relevant and uh I think this can be bigger and I think they can be better in terms of the font style Etc so this is
a cover in my opinion that is not up to the standard of 2024 which is the year that I'm recording this video and if we take a look at the sales rank we see that it has sold but it's not selling currently and compare that to the sales rank of this book it's number 37 in the entire Amazon bookstore now let's take a look at another cover that's a little bit in between so in my opinion at first glance this book cover isn't that good however because the book communicates what the book is about or
who it's for Fairly clearly with the images right here and also with the different images here we can see right away that it's for kids it does actually sell so sometimes the design and making sure that it looks good for example a color combination might not be the most important thing but I think it's it's still something we want to make sure we get right but if we take a look here 66,000 in ranking so if we put that in the Kindle calculator according to this one it's selling two per day day so if we
imagine that the royalty is $4 * 2 that means it's $8 per day times let's say 30 this book is still making $240 estimated so that goes to show that what you communicate the images that you include on the cover that is very important let's move on so lesson number two is finding your Niche so this is the foundation for your success with on KDP the first two books that I published I did very well with the research however the books after that I did not do as good of a job in terms of the
research so I did more General topics let's imagine a topic such as productivity where there's a lot of competition and a lot of established authors so I wasn't able to generate many sales for the books after those two books that I did well with so then I got back to realizing that the niche that's one of the most important things so we want to make sure that we target the right keywords especially if we don't have a brand the bigger our brand gets or if we build an audience then we're this becomes less and less
important so targeting keywords that's less important if you have a big audience that you can generate traffic or sales from so ideally we want to find niches with high demand and not too much competition ition so the actionable advice on this lesson is to watch the niche research video on this channel for a strong base and also consider using a software such as book beam to speed up the process so I have a link in the description if you want to check that out and I think you can get some discount as well if you
sign up to book Beam with the link that I have in the description lesson number three writing and Outsourcing so in the beginning I wrote many of my own books because I didn't have the funds to invest in hiring a writer but I think that once you do have the funds I think it's good to hire a team so hire a team of writers if you're doing high content books or if you're doing more medium or low content books hire designers or someone who can help you because ideally we want to work more on the
business than in the business so the actionable advice on this one is to use upwork or Fiverr to find Qualified writers or Freelancers so here we have upwork it's a platform where you can find different Freelancers you can post a job and uh you will get applications and then you can interview them and hire the ones that you think are a good fit and Fiverr here you can also search for different services and you will see the reviews of different Freelancers Etc so this is another option let's move on so lesson number four is Building
Systems so when I built a system that's when my publishing business really took off so you want to build systems and automate tasks so work more on the business instead of in the business you want to focus on high value activities and strategic decisions so once you get to a certain point I don't think you should be doing the formatting Etc so all these tasks that are done within the publishing business they have a different price to them so for example formatting that might be done for let's say $5 to $10 per hour however writing
the book that is usually something that you at least would pay 15 to let's say $50 per hour so depending on the task it you pay differently and you want to work on the tasks that are the most expensive or most difficult to do so I think that doing research that's one high value activity that we as Publishers can do and also making strategic decisions hiring key people that those are all things that we want to focus on as Publishers so what I did was that I hired a manager and I also set up a
system so that my editor manages the writer and uh once I did that I was able to work Less in the business and more on the business and at one point I didn't work much at all because I Was preparing for a MTI fight so I was training 10 to 14 uh times per week week and during that time I realized that the business was still going everything was going going in good Pace Etc however one lesson from that is that once I got back and I was more involved again I realized that there were
few things that were missed so I still need to provide feedback from time to time so make sure that you have a high standard of your team to ensure that everything is being done properly and I did really want checklists for everyone that is working in your business so that they know what is expected of them in terms of the quality so just like a pilot has a checklist before takeoff you ideally want your team members to have a checklist that they go through before they deliver the work to ensure that it's without errors so
the actionable advice is to use something like Trello aana Dropbox Google drive or any other preferred project management tool TOs and set up a system where you don't have to be the middleman in everything so here we have an example of a flow chart so here it's you as the publisher and uh you do the market research and uh you create the book title and then for example what I do is I add the titles to the guideline Creator and then the guideline creator creates the guidelines so the chapter names Etc and the instructions for
the writer and then the editor checks the guidelines to make sure they're good and maybe make some tweaks to it and then the writer receives the guideline and starts writing and then he or she uploads the first drafted Dropbox of Google Drive and then the editor retrieves the first draft from Dropbox reviews the manuscript and demands revisions if needed and then uploads the file to the same folder or if it's good to go then she uploads it to a completed manuscript folder and then the writer will then make revisions if it's needed from the editor
and then it will he or she will name the file for example revised and that way the editor knows that okay this is a revised file and then this might go back and forth depending on how well the writer revised the manuscript but otherwise it goes to completed manuscript folder and then the formatter retrieves the approved manuscript from Dropbox and formats the manuscripts and then uploads it to a specific folder and then we have the manager who takes the manuscript double checks it and uh then uploads the final version to the ready for publishing folder
so this is an example of the book creation process and then after that we have Amazon ads we have Gathering reviews etc etc so when you break it down like this and you see the different roles it's easier to see who does what and when so that is what you want to figure out in your publishing business if you want to build the system and you want to be able to work more on the business instead of in the business because ideally you as the publisher want to work on strategic activities or things that will
make the business grow which is for example conducting market research or building an email list or building a brand or planning out the book launches Etc let's move on lesson number five diversification so we want to publish our books in multiple formats ebook paperback audiobook and hard cover now for some books for example if you're doing workbooks yes then you can't have ebooks necessarily let's say you're doing a pule book then you can publish that as an ebook but if you're doing more high content then ideally you want to publish them in many different formats
and you can also sometimes you need to think okay if you're making a cookbook maybe it's not worth to pay a narrator $300 to create an audiobook because it's probably not going to sell that well so of course use your own judgment but uh it's always good to diversify in terms of having multiple formats and also multiple platforms for example Ingram spark drafted digital you can use ACX or find away voices for the audiobooks and then you have a KDP print and consider diversifying to drafted digital and spk after 50 plus books so after You'
published a certain amount of books then look into other platforms such as drafted digital or publish Drive Etc I will have a separate videos comparing the different publishing platforms if you're interested in that Liston number six Embrace AI but rely on human intelligence so AI makes our job as Publishers easier and faster and AI can be used for guideline creation creating images and problem solving so for example you have shat GPT you got mid Journey Etc so I believe that human intelligence and uh creativity that's still something that we humans need to use because uh
sometimes the AI will do a good job in if you give them Specific Instructions but sometimes you need to provide feedback and that is something that I believe we as humans still need to do sometimes for example if you want chat GPT to write a text it will include certain errors so for example I did try it in early 20203 I tried to have chat jpt write a text and I found that one out of 20 times it included an error maybe it has gotten better since but we still want to double check because we
don't want to provide misinformation so it's uh really about embracing AI but still relying on human intelligence for fact checking and making sure that we're moving in the right direction so we're providing feedback if needed and we can also use chart GPT and other AIS to provide advice on which steps we should take next so sometimes AI can be very useful in the creative process so to generate ideas Etc lesson number seven be productively paranoid so I have a separate video about this topic it's from the book great by choice which is my favorite book
and uh it's about avoiding shortcuts so for example a couple of years ago there was some Publishers that translated their books using Google translate and that was something that Amazon did not like and many of these Publishers they lost access to their accounts that is one example of not being productively paranoid we always want to think about what is best for the readers so we're providing a great customer experience and we want to be honest with AI usage when we publish the books on KDP and we want to be accurate with the content and the
description of our books so for example we do not want to be misleading with anything because we do want to provide a great reader experience so this we're doing it because we want to avoid account suspension but it's also good business practice we want to make sure that we're providing value because when we provide value the readers will recommend our books to other people and they will come back for more if we have a series of books so we want to adhere to Amazon's policies and we ideally want to stay up to date to with
the Amazon content guidelines and we want to make sure that we check for trademarks before we decide to publish on a topic and we also check for plagiarisms and any copyrights with for example images so here we have the content guidelines on KDP so I advise that you read this one here you can see that we need to inform if we have used AI in the creation of the book lesson eight be unique and solve problems so one question that I like to answer is why should people buy this book that I'm creating so we
ideally want a unique angle or Superior content so for example a simple way to understand this is let's say someone is doing a recipe book and they provide 50 recipes then if another publisher comes out and provides 100 recipes then you could argue that the one with 100 recipes is more valuable because it provides more recipes but you can also have unique angles to your book so the actual advice is to identify and highlight your book's unique selling point and and this could include for example targeting a specific demographic so for example kids or busy
moms or teens Etc or it could include having a certain angle or unique benefits so let's look at some examples so here we have a brand for Dumis was started in 1991 and they simplify often complex topics and that is something that is very much appreciated because people do not like wasting time on trying to understand the topic because they would rather just do the thing then try to demystify how to follow certain steps in the processes Etc so this is a great example of having a specific angle and something that was obviously successful take
a look at some other examples so here we have the busy mom's cookbook it's targeting a specific demographic so bus busy moms and you can imagine that if you build a brand for example you can publish many different books for busy moms so they do not just need to cook maybe they need to declutter their environment or they need help with organization or other things for example maybe they want a shopping list uh workbook or something like that and next let's take a look at some angles that people have for this topic so for example
dog training here we have aggressive and reactive dogs so this book is targeting those dogs that are a little bit more aggressive and here we see that it's a five week program which is a unique benefit okay I know this is simply going to take me five weeks and then after that I will most likely have a well-b behaved dog and it's also using p positive reinforcement which is a unique angle and here we have proven Solutions so we have all ages reads and mixes so this book is more inclusive we can see that all
these books are selling very well here we have the complete guide with love so we have different angles this is more generic but they No Nonsense so this is no fluff this is just straight to the point here we have a Target demographic dog training for kids service dog training so it's very specific this one he can afford to be more generic because he has a build Big Brand so he doesn't need to necessarily have a specific angle because he has such a big personal brand and here's an older book that sells very well 54,000
was published in 2017 here we have step-by-step instructions which is also a unique benefit that is highlighted in the subtitle here we have 118 amazing tricks in stunts so this creates some uh curiosity what are these 118 amazing tricks and stunts so that's a unique angle as well here we have 10 most common dog behavior issues here we have just 15 minutes a day so we see all the different angles and I think you understand now how you can create a certain angle or Target a certain demographic for your books Let's Move On lesson number
nine translating your books so this is something that I've done primarily to Spanish and this is a great way to diversify your income and uh to reach more markets than just the us and it also increases the chances of your success so for example one of my best books is is not an English book and that is very interesting that sometimes you might not have success with a book that is published in English but it absolutely breaks through in another Market or in another language so that is very interesting and uh it is something that
I think is worth looking into if you have the funds if you don't then maybe simply focus on you doing English books or some Publishers they start with their own native language so for example it might be doing German it might be doing only French books Etc so this is something that I think is worth considering and the actionable advice for this one is hire professional translator and avoid machine translation so start with the most popular languages like Spanish German or french lesson 10 enhance your product page so we want to ideally improve the book's
presentation and convert rate so conversion rate that is how many people visit your product page end up buying your book so for example if 100 people visit your book's product page and one person buys then that means that you have a 1% conversion rate so we ideally want this number to be higher because that will show Amazon that our book is popular and it's worth showing because it will make Amazon money so so how can we do that we can make sure that the book descriptions are compelling and that the reviews have a good rating
and how do we make it so that the reviews have a good rating for example five stars it's all about providing a high quality experience for the reader with our high quality content according to Amazon A+ content has the potential to increase your sales by 3 to 10% and it also helps to create a higher conversion rate so the actionable advice for this lesson is to use Amazon's A+ content features and let's now look at some examples so here we have the book Mastery we can see how they have done the A+ content so here
they show a new book and here we see that the style is the same as on the cover and then here they've chosen to show more books in the series so they're hoping that people will buy not just this book but also click add to card for all these other books here's another example we can see that it provides benefits it's user friendly beginner friendly time friendly and it explains some more things and uh here we see that it provides the result so think about the result that you want the customer to get because people
when they're traveling for example they are buying the destination they're not buying the plane travel so for example people do not want to think about the plane ride or the train ride Etc they want to think about the destination and that's what we want to do in our book descriptions and our A+ content lesson 11 build a brand so harness the power of The Compound Effect because when you build a brand you have many different ways that the readers can discover your book so for example maybe you have social media maybe have an email list
Etc and people can buy more than one of your book if you have a series of books that solve different problems Etc then you can have people not just buy one of your product but several and that will obviously increase the value of each customer and you can also sell other things on the back end so you remember earlier on in the video I showed the example of someone who was selling courses and behind the book so he's grabbing email addresses by providing a lead magnet and then he sends out emails to his courses so
people get an option to buy his courses for maybe more advanced strategies or it could also be that people like to watch videos instead of reading to get the information and you can charge more for courses than what you can do for books so build your own audio and drive additional traffic to Amazon for increased rankings for your books so on different places on the Amazon website when you drive traffic and you generate sales that you don't just get from Amazon ads Etc then you're able to rank higher in categories and you're able to show
up in more places on the Amazon website so for example the customer also bought Etc so the actionable advice is to consider building a brand when you've crossed your first $11,000 a month of course you can do it from the start as well and and also build an email list let's look at an example so here we have a book master your emotions if we take a look at the author we can see that he has many different books and some of the books he has in the same color so here we have another one
with a lot of reviews 8812 reviews and uh we can see that he's built a series of books so this is called the productivity series here we have the Mastery Series so let's take the look at the productivity series we see dopamine detox immediate action powerful Focus strategic mindset if we take a look at the Mastery master your motivation Focus Destiny thinking so we can see that this is related to self-development so he is targeting one specific customer which is people who are interested in improving themsel and by doing that he is able to build
an email list if we take a look here we read the sample and we scroll down we can see here that he has a free bonus so if we click here I can't click now but if we go to this link we will most likely see a page where he ask for our email and then this book will be sent to our email address so that is a way that he's collecting email addresses and then he's able to communicate directly to the people who opt in to this uh lead page Lesson 12 let's talk about
time management so productivity it's not about getting a lot of things done primarily it's about getting the right things done and then it's about getting a lot of things done so we first want to identify what are the most important tasks in our publishing business and I made a separate video talking about this but for example doing the research we can never go wrong with that and also making sure that everything is to high stand so we first want to remove the tasks that are unnecessary for example at one point in my publishing business I
was setting up Twitter accounts Pinterest accounts and I was doing a lot of different social media activity but it didn't yield much results so I removed doing those tasks and then those tasks that are providing a value we want to see if we can first automate them so using technology is there some way that we can do it without our involvement so for example let's say you're running Facebook ads or something and you're generating email addresses then can you instead of putting them manually on your email list is there some sort of software that you
can use that puts the email addresses directly to your email provider so for example from the Facebook platform directly to your um convert kit or whatever it is that you're using to send out mass emails and then if we see that okay we've automated as much as possible we've used technology but we still have certain tasks that need to be done by humans then we delegate as much as possible so there are questions that you can ask for example uh does this task need to be done at all and if the answer is yes then
we look okay can we automate it and if the answer is no then we move on to delegate then we ask for example does this task need to be done by me and if it needs to be done by me for example let's say it's a very crucial task and I can do the task better than anyone else for example doing research or title creation then it does make sense that I stay with doing that task but if it's a simpler task for example formatting let's say I can do formatting but is it worth my
time what how much does it cost for me to hire someone else to do formatting and then I contrast that would let's say it cost me $5 an hour to to hire someone to do formatting let's say I pay $30 for paperback formatting or something then I can contrast okay that would take me let's say 3 hours okay three hours $10 an hour do I value my time more than $10 an hour and if the answer is yes then it makes sense to delegate that task so making sure that we're able to work on tasks
that maybe can provide up to $100 per hour Etc so Focus on activities that make your self-publishing business grow at one point in my publishing Journey this was focusing on building a system at another Point earlier on it was writing the books that was very important because that is what we're doing we're providing books and that is how we have a way for people to buy our products and thus send us money in essence so we want to make sure that we're publishing books or that we're providing high quality books and a great presentation Etc
so that's about working on the right things and then how do we then scale up the things that we need to focus on so how can we do more of the things that we need to do and my best advice is to number one turn off notification and because the opposite of focus is distraction so you want to do what you can to remove distractions so don't work with your phone next to you keeping or don't have any social media feeds show up if you need to work on Facebook for example or another social media
platform make sure that you don't get distracted and also another thing that I like is to work with the hardest tasks the first thing so Brian Tracy calls that eating the Frog so starting with the toughest task that will provide the most value to the business so the actionable advice for this lesson is to plan your week prioritize high value tasks delegate or automate low value tasks and value your time more don't let T tech companies social media platforms Etc or unimportant news or people who don't deserve it steal your time from you lesson 13
tap into your why and stay driven so uncover the reasons for why you want what you want and the swap that I have to with I get to or I want to and uh you cannot control what happens to you but you can control how you respond to what happened to you so we will have things that show up for example in 2022 I had my KDP account terminated for wrongful reasons so uh I didn't know what to do because I sent emails to Amazon KDP explaining that this is an error like it's a technical
error there's something in the algorithm that has triggered this it was something with the copyright issue and I was able to prove at least in my opinion that I was the owner of this book however I just got copy and paste emails back and forth so I could have thrown in the towel and said okay there's no way to to solve this because that's what happened after five emails I think they said that this will be our last Communication in this matter but if we stand our ground and we say no I haven't done anything
wrong it's like you're putting me in a prison for something I did not do so I'm not going to accept this and if we responded that way and we really really aim to be resourceful and we think okay but what are the different ways so for example I was calling us attorneys or lawyers in the US and try to figure out what did other people who were in this situation what did they do to solve it because if someone else have found a solution to this then it makes sense that they some of them will
probably have documented it and then what if I do the same steps and for me I was able to find one way which uh was replying to an old email and that way I was able to contact someone else who wasn't in the Amazon content review team and then I was able to finally get a hold of what I saw as a human because I didn't see the responses before that as humans so that is something that we can do we can be resourceful and I think that successful people they do what they need to
do whether they feel like it or not so at that point I didn't feel like calling people I remember I had a fever I didn't sleep for several days barely and uh but but in those moments we need to realize that okay maybe it requires more from me at this certain period in my life and that's okay we can uh we can allow oursel to be a little bit unbalanced for a while because after that I was able to recover and I was able to be recharged again and another thing is that successful people they
don't always make the right decisions they make their decisions right so for example with self-publishing there are many different people that have started self-publishing and some people will say it's not for them and maybe it is not for everyone however if you stick with it for example what I did even though I strayed for 6 months eventually I realized that okay I need to go back to publishing it's what has proven to work for me so I will simply make publishing work or go under in the process and by not giving oursel any option but
success we're in accordance with my favorite strategy which is the death ground strategy which is burning your boats and putting your back against the wall because then you will really fight to succeed when you don't have another option so we ideally just want to have one option we don't need a b plan we don't need a c plan we just go with option number one or a and we make that right and if it doesn't work then we will then consider course correcting but we do one thing at a time and we make sure to
do it to the best of our ability so the actionable advice is to dig deeper into your why do the seven level of uh y exercise I will show you and start with your goal or desire and ask why seven times the sucession so let's look at an example so identify your goal or desire I want to become financially independent as an example so ask why because I want to feel secure and then you ask why again why why do you want to feel secure because I don't want to rely on others for my needs
and then you ask why don't you want to rely on others for your needs because it makes me feel vulnerable and then why does feeling vulnerable bother you because I've been let down before when I depended on others and then why does being let down affect you so deeply because it brings up feelings of betrayal and abandonment and then you go again and you ask why do feelings of betrayal and abandonment drive you because they remind me of a past time when I felt unimportant and then you go to the next one why does those
past experiment experiences motivate you because I want to prove to myself that I'm capable and worthy and I want to ensure that others never feel the same way I did so that is an example that when you dive deeper into your why you're able to tap into something more powerful and something that can keep you motivated and something that you can remind yourself of and and that can really be powerful in terms of making sure that you're you stay driven because that is what this channel is called it's called driven Publishers so I think it's
it's a good topic to to discuss this how do we stay motivated how do we stay on track and this is how I do it I have some other techniques I've discussed this in another video as well if you're curious but uh this is the a great way to stay motivated lesson number 14 create goals a plan and celebrate Milestones so we want to create process goals and result goals so process goals those are more goals related to activities so for example if we sit at the beginning of the year or let's say at the
end of the previous year and we plan okay for 2025 let's imagine that it's fall we say okay for 2025 I want to publish let's say 15 books and that is an example of the process goals because the result goals is more so what we're going to make from publishing those 15 books and then okay we can also break it down further so if we're writing the books then that might be writing a certain amount of words every day or every week or it might be other things such as making sure that certain things are
built for example the email list or we have the cover done by this state etc etc and then the results goals that is income goals so in the beginning I had a goal for every month that I wanted to hit and then at the end of the month I always checked okay the goal for this month was to make $3,000 and I made $ 2,700 let's say and then I tracked that and at some months I was able to exceed the monthly goals and sometimes it was a little bit short but I always had goals
for every month and I like setting smart goals so smart goals they're specific measurable achievable relevant and time bound so you can look into how to set these exactly but I like setting smart goals and set goals for every year quarter months and review the progress I talked about that make a plan of yearly projects so for example this year I want to create a brand I want to make an email list or I want to publish these books on these dates Etc and then you break it down what do you need to do on
a weekly basis so every week I plan my next week so every Sunday I plan my next week and I break it down into different tasks that will move the business forward and then I Circle those tasks so the most important tasks I make sure I do them first so we eat the Frog we do the tough thing the first day in the morning and then we have the the other daily activities answering emails Etc and also enjoy the journey celebrate achievements and Milestones so the actionable advice is to set both progress and result goals
make a plan and reward yourself when you hit the Milestones or make progress lesson 15 invest in yourself I've spent thousands of hours and tens of thousands of dollars in self-education so I believe that business it's a knowledge game you don't know what you don't know and if I compare for example if I were to have the knowledge that I have now when I got started where would I be now so for example I look at some of my old books and I compare them to the books that I publish now and sometimes I'm a
little bit embarrassed but but it's because I didn't know what I didn't know one thing that I like is what is the cost of not knowing how to make a million dollars if we take for example let's say we're making $100,000 a year currently then the cost is $900,000 so if we for example we want to go through a course or mentorship then obviously we want to check so the course has provided ideally results for other people or at least the course creator or that the one that is doing the mentorship has the results that
we're looking to get so we we want someone who is ahead of us who can see okay these are the steps that I took and these are the things I see now from my elevated point of view and uh these are the things that you want to avoid etc etc then we're able to save a lot of time and we're able to save a lot of money for example with my friend there has been so many times where he would have ended up spending a lot more than he needed to or he would have made
mistakes that could not only in the worst case lead to for example account suspension but also it can lead to bad reviews or the book not selling at all Etc so if we're doing high content books especially then we might invest let's say $1,500 in some books and if we're publishing a lot of books $1,500 a failed book that can rack up the cost for fairly quickly so we want to make sure that we have a profitable system for creating these books and as of the recording of this video I don't have anything to to
sell you if you thought that this was a sales pitch but uh maybe I will do something in the future we'll see uh right now I don't have the time to do it but if I do I know that I will be focusing on providing client results so that is one thing that I think has shifted in the course and mentorship uh SW swear if you can call it that is that I think that previously a lot of course creators and coaches Etc they were focusing on making money for themselves and I think that now
the market has evolved where it's more so about making sure that you provide a lot of value for the client in terms of results so that is what I would be focusing on if I were to to start the helping people because at the end of the day yeah these YouTube videos they're very valuable but if I really want to change someone's life for example than working oneon-one or having a course with even more specific and advanced uh lessons Etc that would probably be something that would really help someone so if I do create something
I'll put it in the description of the videos or something like that so keep a lookout for that if you're interested and what I believe is that if you do what other successful people do nothing can stop you from eventually getting the same results as they do so this quote by Brian Tracy and I've said this in other videos that if you prod produce like the top Publishers produce don't you think that eventually you will get similar results so that is something that I really believe and Brian Tracy is one of my favorite people to
learn from when it comes to success he's very logical and I like to believe that I'm very logical myself so uh that is one person that I recommend that you you listen to if you want to get more of the mindset of success actionable advice consider getting a course mentorship to speed up your learning and success now make sure you check the track record ideally you want someone who's doing publishing actively so they weren't publishing 3 years ago and now they're only focusing on teaching ideally want someone who's in the game someone who knows the
pulse like they have their finger on the pulse the market they know what's working so that is ideally what we want when we select our courses or mentorship so the conclusion is to focus on quity build systems and think longterm solve problems Outsource Embrace AI Target high demand niches innovate publishing multiple formats translate and enhance your product pages with for example A+ content or making sure that book descriptions are compelling Etc consider building a brand focus on the right activities find your why to stay driven to stay motivated and create goals and plans and celebrate
the Milestones keep learning like you are now and invest in yourself for faster success hit the like button because it helps a lot and subscribe for more videos thanks for watching
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