The Dumbest Business Idea in History

business decisions made in the interest of maximizing shareholder value have caused Mass layoffs environmental catastrophes an endless list of corporate frauds and record inequality in the workplace the very same CEO who made millions of dollars by being the first champion of maximizing shareholder value in the' 60s called it the dumbest idea in the world and something that could Rock capitalism to its core but worst of all maximizing shareholder value isn't even good for the shareholders indeed um managers the CEO have a they have a fiduciary duty to their shareholders to be concerned only with the

bottom line we think this is wrong a serious mistake but continue to create the capacity to be able to reward our shareholders as we have done in 2023 and as we hope to continue to do in 20124 Roundtable today sparking a debate about the purpose of a corporation and why maximizing shareholder returns is no longer the main goal if you hate your job here is a history lesson for you that might make it start to make sense in 1916 the Ford Motor Company had revolutionized the automobile industry with the Ford Model T Henry Ford the

founder and majority stockholder of the company wanted to use the Surplus cash they had accumulated to build additional plans and hire even more workers to build even more cars Ford had also famously and controversially raised factory worker wages significantly and offered benefits like the 40-hour work week in press interviews Ford spoke about his plans for the company my ambition is to employ still more men to spread the benefit of the industrial system to the greatest possible number to help them build up their lives in their homes to do this we are putting the greatest share

of our profits back into the business this angered minority shareholders in the company that just wanted him to lower wages again raised the price of the Model T and keep paying them a regular dividend since Ford was the majority shareholder in the company though their options were limited so they took him to court but the court sided with the minority shareholders Ford was forced to consider the best interest of shareholders above his other business Ambitions this was the case that set the precedent for shareholder Primacy in America meaning the board of directors and Executives in

a company must always try to maximize shareholder value to the best of their ability some have mistaken this ruling to mean that CEOs and the boards that appoint them have a legal mandate to maximize shareholder value but the reality is that this simply isn't true the case was awarded in favor of the minority shareholders but it upheld the business judgment rule which means that Executives can do what they believe is in the best interest of the company even if it doesn't make the number on a stock chart go up Ford himself wasn't paying his workers

more and making new jobs because he wanted to be nice he was a ruthless businessman who wanted to control a larger share of the growing automobile Market by paying his workers better and offering them higher wages he was just denying his competitors a Workforce and by pricing his model T's just above cost he made it almost impossible for any other manufacturer to sell a profitable budget automobile the biggest irony of all of this is the minority share holders that took Ford to court were John and Horus Dodge they owned about 10% of the company and

used their special dividends to fund growth of their own company Dodge a car maker that would eventually become one of Ford motor's biggest Rivals so this Court ruling was bad for the company's leaders bad for workers bad for the country and bad for the shareholders in Ford who sacrific market dominance for a quick payday but there are three reasons why people still believe in maximizing shareholder value and three reasons why companies that operate this way are almost guaranteed to fail so it's time to learn how money Works to find out how the worst idea in

business history became the new normal for Corporate America this week's lesson is sponsored by delete me did you know that your personal data is sold online by data Brokers you have the right to your privacy and to protect your personal data when data Brokers sell your data it puts you at risk including the risk of identity theft and being stocked delete me helps you keep your personal info private I personally use delete me and it's pulled my information away away from a variety of data Brokers and the process is easy it's a hands-free subscription service

that removes your personal information that's being sold online including your phone number and home address simply submit your info let the experts find it and get it removed from the internet and afterwards it monitors sites and repeats removal as needed all on autopilot during the length of your subscription get 20% off your delete me plan when you go to join delet me.com hmw and use promo code hmw at checkout that's delet me.com hmw Cod hmw Corporate America didn't always have the dangerous obsession with shareholder value that it does today and even after the Landmark Dodge

versus Ford case in 1919 companies were slow to change between the mid1 1960s and 1970s American Stock markets traded mostly sideways corporate CEOs still had a duty to do what was best for the company but they were paid a normal salary and a small bonus just like every other normal employee according to the economic policy Institute and the National Bureau of Labor Statistics CEOs at this time made around 20 times as much as the average employee of their company so they were still rich but not so rich that they could retire after one good year

their motivation was primarily to keep the company running safely so they could maintain their well-paid jobs for as long as possible by the 1990s a small group of financiers got the idea that in order to grow to get better returns from their companies they should align the interest of their CEO with their own interest of getting the stock price as high as possible they did this by paying the CEOs a smaller cash salary but added stock options that directly tied CEO bonuses to stock performance in the 1990s CEO compensation went from 60 times average worker

pay to 380 times average worker pay my friend Patrick Bole did a great video on how this small change in corporate Norms eventually led to people like Elon Musk demanding $50 billion in compensation for one year's work now that there was so much money to be made CEOs and other senior Executives were happy to go along with with the lie that it was their legal duty to maximize shareholder value even if it would destroy their companies in the long term the first strategy they used was picking up pennies in front of a steamroller it won't

surprise you that some of the biggest companies in the world have taken dumb risks we have seen some of the biggest corporate bankruptcies in history happening just the past 24 months and it's becoming more common if you are a CEO with a multi-million doll bonus package on the table you are going to do everything in your power to tick the boxes you need for the board to Grant that bonus a top priority for you as a CEO is going to be to increase your company stock price pay a big dividend or both most bonuses are

awarded year-to-year and according to Fortune Magazine the average tenure of a Fortune 500 CEO is now only 7 years for you big projects that could pay off over decades are effectively useless unless their announcement could drive up your stock price but even that's unlikely investors rarely care about long-term business strategies because they so rarely come come true anyway your best strategy is to control bad publicity and focus on next quarter's financials an easy place to cut expenses is in areas like security auditing risk management safety controls long-term development and training if you cut these enough

you might even increase Revenue at the same time because sales staff and revenue centers can operate more freely without pesky compliance departments making sure things aren't being done illegally Silicon Valley Bank one of the largest bank failures in American history had a risk manager Department that Regulators described as terrible that's about the harshest thing that Financial Regulators say about anything Leeman Brothers went bankrupt because it couldn't say no to the revenue it was making from subprime mortgage bonds Boeing's repeated string of Airline failures has been blamed on a push to get new planes into the

air by cutting down on safety controls and testing HSBC one of the biggest banks in the world made billions of dollars in Revenue by providing Financial Services to International criminals people have lost their jobs lost savings and lost their lives in these scandals but worse than all of that the shareholders lost billions of dollars from scandals like these and others that are too numerous to list but the CEOs that ultimately oversaw the companies making these terrible risk trade-offs already made their enormous bonuses and some of them even got a golden parachute on the way out

business departments like Risk Management and cyber security have tough jobs if everything is going well people question what good they are doing for the business if things are going badly people question what good they are doing for the business you can make a little money by picking up pennies in front of a steamroller but if something goes wrong you get smushed all for a few dollars the short sighted nature of CEOs mandated to maximize shareholder value is also the second reason it's one of the worst ideas in the history of business it guarantees that businesses

become worse Jack Welch was the chairman and CEO of General Electric from 1981 to 2001 he worked his way up in the company from an entry-level position but upon stepping into the top job he radically reshaped the company in the name of the shareholders Welch made 72,000 of ge's 400,000 employees redundant he sold off entire company divisions and he invested heavily in financial and media arms of the business GE Capital became the primary focus of an engineering company that made consumer appliances commercial machinery and Aerospace Parts Welch also pioneered Outsourcing and bragged about it on

CNBC a News Network he created to focus on business news after GE acquired MBC his ruthless strategy worked and during his 20 years as CEO GE stock price Rose from $6 a share to a high of almost $370 a share a year before being asked to walk away from the company he did but not before being awarded an exit package estimated at $417 million other CEOs who are now getting paid mainly with stock options saw this Maverick CEO talking about his strategies on his own News Network and they figured they couldn't argue with the results

according to data from the economic policy and Institute the year that Jack Welch took over as the CEO of General Electric was the last year when increases in worker productivity kept pace with increases in wages make of that what you would Welch's focus on shareholder above every other stakeholder in the business worked well for a long time but since he was pushed out of the company the stock price of GE has fallen by roughly 70% from its all-time high even during a record bull run where the market is up by 400% GE used to make

high quality products that customers were highly loyal to ge's Outsourcing delivered worst products to the market leading customers to buy from other brands GE used to be one of the most attractive companies to work for because they were stable paid well and let employees like Jack Welch himself work their way up the corporate ladder GE CEO proudly boasting about Mass layoffs and firing the bottom 10% of Staff every year meant it became one of the least desirable companies to work for so top talent went elsewhere by sacrificing customers and employees to appease shareholders they made

it worse for them too Welch himself even said in an interview that maximizing shareholder value was stupid a high stock price is the result of doing everything else correctly why didn't he follow his own advice well because he made too much money by keeping the people that paid him happy during Welch's tenure as CEO GE was almost suspiciously good at meeting financial goals Roger Martin the dean of the rotman School of Business at the University of Toronto said in an interview with Forbes that GE met orb analyst forecast in 46 of 48 quarters between December

31st 1989 and September 30th 2001 a 96% hit rate even more impressive in 41 of those 46 quarters GE hit the analyst forecast to the exact Penny 89% Perfection of course this wasn't amazing management it was good old fashioned Creative Accounting a practice that got GE and hot water with the SEC and was part of the reason why welch was eventually asked to nicely leave the company despite his tarnished record Welch's business practices are still common in a lot of corporate boardrooms across the world okay so you might ask if encouraging CEOs to pursue short-term

gains has shown to be bad for everyone including the shareholders who appoint the board who employ the CEO why are companies still doing this well that's because the third reason why maximizing shareholder value is a terrible idea for everyone the short term is all that matters according to data from the largest stock exchanges in America the average holding period for stocks has been consistently declining for decades in 1975 investors held on to stocks for an average of 5 years in 2021 they held on to them for less than one year electronic brokerages have made buying

and selling shares much easier and people are generally in financial situations that are much less secure where selling shares becomes a way to cover an unexpected expense that's not how long-term investing should be done but staying ahead financially these days is hard the largest dips and shareholder holding periods happened in 2001 and 2008 during down markets and job losses where people were probably selling out a loss on their Holdings but needed to cover their expenses one way or another long-term capital gains tax laws also encourage people to seek profits from buying and selling year toe

rather than a dividend strategy which can be less tax efficient the result is that if people are holding on to shares for less time then they also only care about short term wins so a CEO that delivers a profitable fourth quarter will be more popular than a CEO who reinvests company earnings into training R&D or safety that won't pay off for years this kind of short-term thinking is not sustainable but that's another shareholder in CEO's problem but this isn't the only way I am going to ride an oped on business and Leadership teams that I

have worked with in the real world that are doing things a little bit differently to great success on my totally free email newsletter compounded daily for free articles like this and to get access to these videos a day early sign up for that in the description below if you want to see just how bad things can get in the name of shareholder value go and watch my video on the deadly monetization of nursing homes to find out how this exact business strategy has caused the death of tens of thousands of vulnerable Americans and don't forget

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