How To Market Your Business On Social Media For Free

Paying for ads can help you get noticed online.  But don't discount the power of organic content. I built my business online without paying a dime for  years and I've built it to a seven-figure business.

So in today's video, I'm gonna share with you how  to market your business on social media for free. First we're going to dive into how to get  started on social media and the number one mistake that people make when they're getting  started. Then we'll talk about the advantages and the disadvantages of social media marketing. 

But spoiler alert, if you're a business owner and you want to get more sales. You should definitely  be marketing your business on social media and then we're gonna get into the top social media  marketing tools that you can use to make your life easier. Some that are free some that are paid  and that are going to help you to make a lot more money.

Social media marketing, where do we start? Well, the best place to start is where your audience hangs out. Where is your  audience?

If you know your demographic, you know your customer avatar. What platforms are they  spending time on? Are they on Facebook?

Are they on Pinterest? Are they on Clubhouse? Definitely  go where your audience is and decide where that is.

Where you're gonna focus your time? Now, there's nothing wrong with testing out different platforms. But when you're first starting we  obviously want the fastest path to cash.

We want to be able to reach the most people and  get the most return on our investment of time, of money, and on effort. So, I would do a little  bit of research to see where is your audience and where's the best way that you can reach them. I don't recommend just trying every single platform.

I spent a lot of time when I first started on  Facebook and Twitter and Instagram. I don't spend nearly any time on Twitter anymore. My people  are on Facebook, Instagram, and YouTube.

So, that's where I focused more of my attention and when  you're first starting especially that creating content can be a completely organic strategy.  That's what's going to be able to bring you a return on that investment. But here's the thing,  here's the number one mistake that people make.

Sometimes they feel like they have to be on  every platform when they first get started. But they also feel this like pressure of, "I need  to look like I have a lot of followers. I need to look like I have credibility and that I know  what I'm talking about.

That lots of people follow me", and they fall into this trap of feeling like, if you buy followers it will appear like you have authority. But what it actually  does is it totally tanks your engagement. It's kind of obvious to see who has paid for followers.

Because maybe they have 10,000 followers but no one liking or commenting on their posts. So, I highly recommend do not do that. Because even when you do have engaged followers, your engagement  metrics are going to be super low and then how do you know how to scale if you can't see the  accurate numbers to look at and improve.

We always want to monitor our metrics and if our metrics  are skewed because we've paid for thousands of fake followers for vanity metrics. It's hard  to know where to go from there so, don't do it. What I would recommend when you're first starting  out is to create content that people want to follow.

You're providing value, you are positioning  yourself as an authority, as a leader in your space. That you're positioning yourself and painting  this picture for your audience showing them a future-based cause. This is something that  russell Brunson speaks about in his book, Expert Secrets highly recommended.

In fact, I actually  leave a link below where you can get the book and all you have to pay for is the shipping. So if you  use my link all you pay for is the shipping and be able to read that book. Because it speaks a lot  about creating this future-based cause that your audience wants to follow, because they want to be  a part of it.

The other things to consider is your audience is probably following you because there's  something about you that they might want to be like. Ask yourself, is your audience a previous  version of you and is your current reality their after picture that they're trying to get to?  If you think about it that way, that your before picture is their current reality and you've  walked these footsteps.

You've taken this path and you as the leader of your movement get to show  them, "Hey, here's what I've experienced. Here's the answers and the solutions that I've come to and  I'll show you how you can too if you follow me. If you consume my content.

If you join my email list. If you watch these videos. I'm going to show you exactly how", and that's why people want to follow  you.

It's because you're sharing those stories and showing them the future based cause the movement  that they want to be a part of and positioning yourself as the undeniable leader and authority  that they can trust. So how do you know what kind of content your audience wants to hear from you?  Well, as you start to put out more content you'll start to get responses to it.

Maybe people will ask  you questions and follow those breadcrumbs. Those frequently asked questions that they're asking  you is what they want to know the next pieces of content that you can create. The other thing  you can do is use tools like SEM rush or google keyword research to see what are people actually  searching for that you are an expert on that topic and you can create content based on your personal  experiences on that topic.

Now, the most important thing that you need to keep in mind when marketing  your business on social media is that yes, we want to create this content and share these stories  on social media. But we want to convert them to our email list. If you can have a lead magnet or a  freebie or send them to the next place where they can go where they can get more value from you and  that leads them to your email list.

That's how you know that you can actually build that relationship  with people and nurture it towards a sale. When you post something on social media it's not guaranteed  that everyone that follows you is going to see it. Because well social media is saturated.

There's  algorithms that get in the way. But when they're on your email list and you can send an email to  their inbox we know that it's going to reach the. Now, of course, there's things like you know junk  folders and other emails that are landing in their inbox that subject line is really important to  get them to click and open.

But when you own that email list that is actually a contact that you own.  You know what, God forbid. I hope that your Facebook account never gets shut down.

But if something  were to happen to Facebook or Instagram all of those followers you've acquired could disappear  tomorrow and if you have an email list that's how you know you can actually reach them anytime.  The other thing with having them on your email list is that's not going to cost you anything to be able  to email them. Sure as your email list grows your email software provider may cost a little bit  more money.

But the more people that join your email list the bigger audience you have. By that  point you should be making great money from them. So, you know spending 100 bucks or something to be  able to continue nurturing them and selling them is going to be easy at that point.

So that's one  of the ways that you're going to be able to market your business online for free. Now, let's talk about  the advantages and disadvantages to marketing your business on social media for free. There's  advantages to free there's also disadvantages to free.

There's advantages to paid there's also  disadvantages to paid. So let's explore some of those. The advantages to marketing your business on  social media for free is that well, it's free and you can reach a lot of people but it's more time  intensive.

It's a consistent strategy that will stand the test of time no matter what platform  that you're on. You may also shift platforms but it can take some time to be able to build  that momentum. Once you have the momentum though you just keep it going.

Another disadvantage  to marketing for free is that these platforms change. Algorithms can change. Even new platforms  can come up that you might want to learn Clubhouse is pretty new and a lot of my audience is  going over there, and it's a new platform that I have to learn.

It's organic, it's free, but it's  also moving my attention and having to decide which ones to spend my energy on it's a little  bit of a challenge. The advantage to new platforms is that you could have first-mover advantage. If you strike while the iron is hot and maybe the people that got on Clubhouse or on Pinterest or  any platform you name it.

When it first came out is you could have first-mover advantage. You  can become the category king quickly because there's less competition. Some advantages for paid  marketing strategies is that can help you to grow really fast.

I mean yes, you're investing the money  into it so we want to be able to reach more people. The disadvantage is that it doesn't always work  immediately. There's a learning curve to paid advertising.

There's a learning curve to reaching  the right audience. There's also things that can come up in the algorithm or trends that happen  online that can totally change ad spend. I know that when I was advertising around Christmas or  around cyber Monday my ad spend shot through the roof.

Because other people were putting a lot of  ad spend into Facebook ads. Other retailers were putting a lot of ad spend there and there was a  lot more competition. So, it's never a set it and forget it strategy either.

The other disadvantage  to paid advertising is that ad accounts can get shut down. I've had my Facebook ad account shut  down and sometimes it would take weeks or even months to get it back and if you're just relying  on that you're hooped. But free organic social media marketing is a consistent strategy and isn't  going anywhere.

There's new platforms coming up all the time which can be seen as an advantage or  a disadvantage and before we get into the top social media marketing tools that you can use to  up level your business. Make sure that you hit that subscribe button. If you're a business owner and  you're looking to grow and scale your business and learn how to create these infinite cash flow  systems in your business.

You're gonna love this channel so hit subscribe. I'm gonna share with you  some of the top social media marketing tools that you can consider that have helped me personally  to grow my business. Now, a lot of these have free options and paid options that I personally use  the free version for as long as I could and as I grew my business.

Then I might have decided to use  the paid version to scale my business even more. The first one is Hootsuite. This is a social media  scheduling tool and it does have a free plan and if you want to be able to use more social media  platforms and have more scheduling functionality.

You can use the paid plan which I believe starts at $49 a month. You can absolutely use the free plan for as long as you need. My next favorite tool is  active campaign.

This is what I use for all of my email marketing for me to send out newsletters for  me to have email automation which is so valuable in growing your business and making sales. Now, this one starts at nine dollars a month and I know that's not free. But it is so worth it for you  to be able to reach your audience.

I've tried a few different email marketing softwares and active  campaign especially starting at nine dollars a month was a no-brainer for me. Now, that price will  increase as you have more subscribers sign up for your email list. But by that point the more people  that are subscribed to your email list they're typically more likely to become paying customers. 

So you're still going to be able to get a good ROI there. My next favorite tool is Click Funnels. This  is a sales funnel software.

Now, they have a free trial that you can use and I'll include a link  below for that. Because Clickfunnels alone has scaled my business more than any other software.  We recently just achieved our second two comma club award from Click Funnels.

Meaning, that we  have sold over a million dollars twice because we got two of these awards now through their sales  funnels. So it is incredible software you can get a 14-day free trial. After that, their lowest  plan is $97 a month but again it's something that can really help you to scale your business. 

My next favorite tool is Tube Buddy and this is one that I love to use for YouTube. For keyword  research, for seeing how my audience is interacting and engaging with my videos, for split testing my  thumbnails so that my videos can reach more people. There is a free version and there's paid versions  I'll include my link below for that as well.

The next tool is SEM rush and this is a tool that  we use to do keyword research to see what kind of videos should I be making on my YouTube channel.  What are the things that people are searching for? Knowing that YouTube is a search engine we want  to be creating content that people are actually searching in those search engines.

So I love  SEM rush for that and lastly, Facebook creator studio. This is completely free, it's included in  your Facebook business account. It's how you can schedule your post.

You can look at your metrics.  How your audience is engaging with you. It'll give you some suggestions for how you can grow  your business on Facebook and also on Instagram.

Because Facebook owns Instagram. If you want to  learn more about creating content that converts into cash flow and can actually help you create an  infinite cash flow system in your business. I have a training on just the thing.

If you click the link  below you can get access to that today for free.