2024 Amazon PPC Full Course | Amazon Ads Optimization Strategy for Beginners & Experts

welcome to my most comprehensive guide to mastering Amazon PPC this is better than any paid courses out there so before you invest in any Amazon PPC courses Master the concepts that I'm going to teach you here in this entire PPC master class I see so many people struggling with Amazon PPC they try to boost their profits but they end up drowning in the data and analytics that's why I wanted to create this comprehensive guide to help you transform your approach to Amazon PPC making you more profitable while saving you time here's what we're going to

cover first up we have the five key strategies for Amazon PPC success these essential tactics will help you dominate the Amazon Marketplace next I'll dive into the latest methods for Effective keyword research and our easy steps for mastering PPC keyword research I'm going to show you my $250,000 mistake as I show you how to avoid common Amazon PPC pitfalls ensuring it never happens to you I'm also going to redefine your AOS targets helping you focus on the metrics that truly matter with Amazon PPC success and by the way it's not AOS like everyone else is

teaching and of course this is why you're here I'll share scalable strategies for growing your PPC efforts giving you a step-by-step guide to expand your reach on Amazon and then finally I'll introduce you to my EAD strategy to really revolutionize your business why am I giving something so valuable away for free what's in it for me I have coaching around Amazon PPC that you can join as well as an investment fund and agency that helps e-commerce businesses in the health and wellness space if you're interested in any of these head to profitable pineapple. to learn

more all right let's dive in and transform your Amazon PPC strategy together Financial Freedom time freedom and location Freedom these are the three things that I hear most when I ask entrepreneurs why they do what they do I'm Dr Travis Ziggler and I have all these I have Financial Freedom time freedom and location fre I achiev them through building a business online up to $500,000 per month and selling it for Millions I was able to retire from seeing patients I'm optometrist by trade and focus fully online at the age of 33 I tell you this

because most gurus is teaching you strategies around Amazon PPC have never built a business on Amazon and I have a big focus of mine was through selling on Amazon with Amazon PPC I'm going to walk you through my Amazon PPC system that I've used to help build five multi-million dollar companies of my own and countless other businesses to Beyond $10 million in my agency so let's get started with the five secrets to success with Amazon PPC number one the key to increasing Amazon sales I recently had a conversation with a member of our Perpetual Sales

Machine Mastermind who is curious about the Amazon's A9 algorithm while it's complex the key takeaway is simple Amazon prioritizes sales velocity and conversion rate think about it Amazon is a sales Channel it wants to show listings to customers that convert at a high rate and that sell a lot from personal experience I learned this lesson the hard way when I lost over $250,000 because four of my five best sellers went out of stock this mistake severely impacted our sales velocity and plummeted our organic rank one product never even recovered so how do you avoid this

costly mistake it's all about listing optimization which we will get to in a later video and effective inventory management you need to stop using outdated spreadsheets and use software like profitable Pineapple Express Inventory management software this tool is a GameChanger it offers real-time inventory tracking helping you stay ahead of stock needs and ensuring you never miss a sale due to stockouts Save hours of you and your team's time because you can know exactly what you need to order and the time it takes to check an email remember maintaining your inventory not only keeps your sales

flowing but it also boosts your organic rank keeping you visible and competitive on Amazon secret number two berto's principal aka the 8020 rule embracing the 8020 rule in your Amazon business isn't about doing less work about doing more of what actually works secret number two is all about leveraging this powerful principle to drive growth improve your cash flow and reduce your stress by focusing on the most lucrative aspects of your business let's dive into one of these core areas where the 8020 rule can transform your success first up product Focus did you know that 80%

of your Revenue comes from just 20% of your products this means you should concentrate all your efforts and advertising dollars on these top performing products enhancing their visibility and optimizing their listings meanwhile it's time to reduce focus on those underperforming products to free up your resources for what truly drives your business forward I went from over 70 SKS to just focus on three SKS and it helped me scale my business to $500,000 per month and it made it a lot easier to do so next a staggering 80% of your revenue is linked to just 20%

of your Search terms with Amazon PPC this Insight is crucial for refining your SEO and PPC strategies by identifying and focusing on these high performing Search terms you can significantly improve your products discoverability profitability and sales next you need to recognize that 20% of your customers are responsible ible for the majority of your Revenue this small valuable segment deserves special attention tailoring your marketing customer service and product offerings to these customers can boost loyalty and increase spending I called more than 400 of our top customers to see how we could serve them better it helped

me write better sales copy it helped me write better marketing and I upsold most of them to more of our products because they weren't familiar with them in Amazon advertising 80% of your sales often come from sponsored products spend more time learning sponsored products over other types like sponsored brands or sponsored display ads you'll get a more effective return on your investment and that is what the majority of today's video in this free Amazon PPC masterclass is all about sponsored products and really focusing on that 20% of your sales channels particularly Amazon is vital focusing

your efforts on optimizing your presence on this platform can significantly enhance your sales we were in Amazon us Amazon UK Germany Italy Spain France Canada Shopify clickfunnels we were everywhere and when I looked at all this it was a huge headache with a big team and a bunch of agencies to help with it we pretty much stopped focusing on all of it except for Amazon us I shut down every other channel except for our Shopify store which we just stopped advertising for we just let it run in the background now what should you do next

I want you to go download your products report on Amazon shut off all your ads for all your other products while we optimize your account for the 20% of products that produce the majority of your results this targeted approach will Skyrocket your profits increase your cash flow and reduce stress now I already hear your ego talking and how I have all these products and they're all great they're not 20% of your products produce 80% of your results focus on that trust me it works now let's switch over to my screen and show you how to

find the 20% of products producing 80% of your results all right so here we are inside Seller Central and you're just going to come up here and you're going to go over to reports and business reports once you're in business reports you're just going to come down here to detail P page sales by traffic and child item what I like to do is usually go a year out and so we have full 12 months of data and then I'm just going to download the CSV after I download that CSV I'm just going to pull up

a Google Sheets and I'm going to go import and then we're going to go to upload browse and business reports I'm going to go to insert new sheet all right you can see all my child acens here I don't really care much about anything in here there's a couple things that I like to keep like unit session percentage that's going to tell me my conversion right essentially not quite but close enough and then order product sales so right there because what we're doing here there's just one objective is we're trying to find the 80 20%

of products that produce 80% of your results so I'm going to highlight everything and go to sort range we're going to do it by ordered product sales from Z to A and then as you can see here let me get rid of all this extra all right so let's take a look at this all right so you can see that right here if you add everything up I'm making 25,6 $667 over the trailing 12 months this is our test brand by the way we don't do much with this brand but you can see right here

that 13,000 of that 26,000 is one product so I'm probably just going to focus everything around that one product but if we scroll down a little bit more you can see that out of let's just get rid of these ones that pretty much zero all these so we have third we have 12 products So 20% of 12 is three so you can look at these three products make up 16,000 and so that's not quite 80% % but pretty close it's approximately 70% of our revenue and so what we're going to do is we're going to

focus mainly just on this top one because these are all variations of each other so this top one's going to get the majority of the sales and then they'll spill over to the variations so I'm going to focus all my advertising around that one top one so when you're looking at the 8020 make sure you're focusing on the products that are making the results and then later on in this we'll talk about the 20% of Search terms that are producing 80% of your results as well again we did this with I love we went from

over 70 SKS to around three that we focused on this helped build our company up to $500,000 per month much faster because we could focus with our newest company that we just bought Dr Barry's we bought them they had over 20 SKS we took them down to seven SKS and now we're down to one single core Focus skew and we're in the process of building that one right now remember stop chasing shiny objects that doesn't move the Needle start focusing on that 20% your golden 20% to maximize your Effectiveness and success in business you'll have

more cash flow you'll have more profit to pay your yourself and you'll have more time as well secret number three Amazon ppc's true objective sales for increased organic Rank and increased profit this is going to be one of the hardest Concepts to understand but when you get this part of Amazon PPC you'll grow your business incredibly fast Amazon PPC isn't just a tool for immediate sales it's a powerful strategy to boost your organic Rank and increase your profits this is achieved by targeting keywords that are relevant moderately competitive and have both a significant search volume

and a high conversion rate for your brand because High conversion rate and high search volume means more sales velocity now you might be familiar with advertising cost of sale or your AOS which measures the efficiency of your advertising campaign however it's crucial to look Beyond AOS and focus on total advertising cost of sale or your tacos tacos considers the impact of PPC on your overall sales as a business ensuring that you're driving profitable growth so let's talk about how to maximize your PPC number one focus on keywords that not only drive sales but also enhance

your products organic ranking choose keywords with High conversion rate and a good sales velocity to reduce your tacos number two move from focusing on individual campaign AOS to an overall account perspective this shift helps you understand how each campaign contributes to a broader business goal number three it might seem counterintuitive but a high AOS in one campaign can actually be beneficial as it leads to a reduced tacos across your entire account leading to more profitability for example we once had a campaign with a 30 to 40% conversion rate it got four sales a day high

conversion rate high sales velocity but it had 50% AOS we kept it running because it drove High converting traffic and it maintained a high sales velocity this ultimately boosted our overall profitability by focusing on these strategies you can transform your approach to Amazon PPC from just another advertising expense to a strategic tool of growth and profit I'm going to say this the second time for clarity the goal of Amazon PPC is not solely about the sales you make directly from your ads the real aim is to improve your product's organic ranking on Amazon which will

increase your profit and bring down your tacos your total advertising cost of sale we have one client and when we took over their account they had $336,000 in Revenue with 161% AOS and a 29% tacos and only $100,000 in profit per month we first made their advertising incredibly Lean by focusing on the 20% of Search terms and revenue stayed about the same their acos improved from 161% to 63% with a 12% tacos but we increased their profit by more than 50,000 to $150,000 in profit per month but only then we went to work to get

him scale 12 months after pushing their AOS they now make almost $500,000 in Revenue at 64% AOS 10% tacos but their profit has jumped from 90,000 a month to $25,000 per month most newer sellers leave money on the table because they try to keep their AOS low AOS is just one metric but we do not make big decisions based on AOS remember the key to success with Amazon PPC isn't just about cutting costs it's about investing smartly in campaigns that improve your organic Rank and enhance overall profitability secret number four continuity or subscription shifting from

a p transactional model to one that Embraces continuity this isn't just a change in strategy it's a fundamental shift in how you view and grow your Amazon business why does continuity matter first let's talk about steady revenue streams a continuity model especially through subscriptions provides a predictable and stable flow of income this isn't just about easing Financial Planning and forecasting it's about enabling more strategic decision-makings for future growth next consider the value of customer loyalty and lifetime value when customers subscribe they're expressing trust and committing to your brand longterm this deepens customer relationships and significantly

increases the lifetime value of each customer leading to more sustainable profits another major advantage is reduced marketing costs it's often more costly to acquire a new customer than it is to retain an existing one with a continuity model you focus more on nurturing existing customer relationships which cuts down on the need and expense of constant new customer acquisition finally there's the enhanced business valuation a business built on a continuity model is generally more attractive to investors and buyers because it's predictable Revenue this reduces perceived risk and increases overall valuation of your business making it more

lucrative asset if you ever decide to sell a business built on a continuity model is generally more attractive to investors and buyers because of its predictable Revenue this reduces perceived risk and increases overall valuation of your business making it a more lucrative asset if you ever decide to sell a great way to integrate continuity into your Amazon business is through the Subscribe and save feature this allows customers to sign up for regular deliveries of your products ensuring a continuous Revenue stream for you and convenience for for them to make this option more appealing considering offering

a significant initial discount like a 50% off coupon exclusively for subscribe and save orders this not only incentivizes the first subscription it also boosts the uptake rate locking in future sales we have a client that has continuity and we used a 50% subscribe and save strategy on they did $1 million in 2022 $2 million in 2023 and are on Pace to do $4 million this year on one product by focusing on continuity you're not just selling a product you're building a lasting relationship with your customers which is a Cornerstone of long-term business success secret number

five the illusion of product selection on Amazon building a successful business on Amazon isn't just about jumping on the latest product Trend about solving real problems for real people I see entrepreneurs in this space that Focus too much on choosing the perfect product that everyone teaches choosing a product to sell on Amazon can feel exciting you might sift through the lists of the top selling products hoping to discover that one product that will Skyrocket your sales but here's the problem this method is inherently shortsighted and unsustainable it's like building a house on Sand you might

make some quick money but eventually the market will saturate I've seen it thousands of times other sellers will enter the space and your sales will begin to dwindle does this sound familiar to you if so I have hope for you shift your focus to identifying a problem to solve this is what entrepreneurship is really about the most successful businesses in history were built on solving problems for instance Amazon began with the simple idea of making books more accessible while Apple focused on making technology userfriendly every day people face countless problems from staying healthy to saving

time to learning new skills or managing life transitions these are real issues that provide opportunities for you to step in and offer solutions by focusing on solving these problems you transform your business from selling products to serving people this not only creates a more sustainable business model but also builds a deeper connection with your customers when customers see that you understand and are addressing their needs they're more likely to trust you buy from you and recommend your products to others so how do you start begin with research dive deep into understanding your target market what

are their pain points their needs their desires when you truly understand the problems your potential customers face you can think about products but not just any products you should focus on products that directly solve these problems this approach not only improves your chances of success on Amazon but also ensures that your business contributes positively to the lives of your customers enhancing customer loyalty and satisfaction in conclusion remember that entrepreneurship is not a get-rich quick scheme it's a journey of problem solving service and building sustainable success so go out there find a problem you're passionate about

solving and watch as your business grows not just in profit but in value and relevance so here's your action items for this video number one don't let stockouts derail your Amazon success visit profitable pineapple express.com and check out our profitable Pineapple Express Inventory management software to learn more and sign up for that system go to profitable pineapple express.com number two apply pto's principle in your business conduct an in-depth analysis of your business using the 820 rule start by downloading your Amazon product reports and identifying the top 20% of your products that generate 80% of your

Revenue action item number three focus on tacos total advertising cost of sale over AOS advertising cost of sale this ensures that you're driving profitable growth number four Embrace continuity and subscription models Implement Amazon subscribe and save feature for your products consider offering a significant discount such as 50% for subscribe and safe customers to encourage long-term commitment number five shift your focus from product selection to problem solving conduct market research to identify common problems faced by your audience instead of chasing trending products look for solutions that address these problems in this video I'm going to break

down the seven easy steps to transform your PPC game and maximize your profits by going over keyword research when I started focusing my attention on keyword research and really learning it it helped scale my business to over $4 million per year the process of keyword research for Amazon has saved and made me millions of dollars throughout my career I'm Dr Travis Ziggler a retired optometrist who achieved Financial time and location Freedom by building an online business to $500,000 per month and then selling it for a multi-million dollar exit I did this by focusing on Amazon

PPC and my Perpetual Sales Machine strategy I've also helped other brands exceed $10 million per year in sales through my agency unlike many gurus I have real experience in creating successful businesses online and specifically on Amazon enough about me though let's jump into the seven easy steps for keyword research I'm first going to go over the strategies and then I'm going to share my screen and show you exactly how to do it number one you have to understand understand the goal of keyword research the aim here is to find keywords that are not just relevant

but are gold mins due to their moderate competition significant search volumes and high conversion rates focus on total advertising cost of sale or tacos rather than just advertising cost of sale AOS this strategic shift to focusing on tacos instead of AOS helps you enhance your organic ranking and ultimately cuts down your costs boosting profitability additionally stop focusing on AOS of individual campaigns or at the keyword level instead look at the overall account level AOS and not individual campaign level a Coes although the AOS might be high on a campaign it might be reducing your tacos

therefore actually making you more profitable number two The Power of midtail and longtail keywords forget word count it's all about search valume these keywords are your hidden gems that can Propel organic growth in competitive terms think beyond the obvious and find those unique phrases that others aren't using which also come with low PPC bids try to find keyword phrases that no one else is using in their titles with low PPC bids number three use the keywords on fire tool or other tools these can be your research companions I start my research with my products as

and base search this allows me to analyze up to 25 similar products providing crucial insights into the competitive landscape and uncovering the potential keyword opportunities number four then you need to dissect the data after the analysis I download the results into a CSV file and import them into a Google sheet here I zero in on key data points like Zang Guru score search volume keyword title broad keyword title exact and PPC bid focusing on what really matters and eliminating unnecessary clutter from more effective decision-making number five we then craft a negative keyword list negative keywords

are essential to refining your PPC campaigns they'll help ensure that your ads do not appear for irrelevant searches saving costs and increasing campaign efficiency start by reviewing your keywords to identify those that don't apply to your product and should be excluded focus on creating a list of negative phrase match keywords we are looking for phrase keywords that will take out a lot of words it will avoid us spending thousands of dollars on wasted ad spend a negative phrase word is a word that doesn't allow searches that contain that complete phrase or close variations of that

word for example I sell an eye cream I don't want my ads to show up for face cream hand cream foot cream or body cream to avoid this I add face hand foot and body as negative phrases to my campaigns additionally it's useful to periodically review your search term Reports look for Search terms that are unprofitable with an AOS higher than 150% or those that haven't resulted in any orders adding these terms to your negative keyword list can further optimize your spending and improve your overall efficiency of your campaigns we'll upload these in a later

lesson to our Auto Broad and phrase campaigns if applicable number six categorize the keywords you need to understand the buyer intent in Amazon PPC understanding where Shoppers are and their buying journey is crucial by categorizing keywords based on the customer intent you can tailor your bidding strategies more effectively optimizing your ad spend for profitability now let's break down the four categories number one competition keywords these are the least converting and most expensive typically these keywords are brand names of competitors customers searching for these are often loyal to these Brands making it challenging and costly to

sway them for new product launches I avoid these keywords and often set them as a negative phrase to prevent wasteful spending number two browse keywords this category captures potential customers who are exploring their options without firm intent to purchase immediately they are just kind of looking akin to someone wandering around a allall just kind of wandering and looking don't really know what they want to buy keywords like iare product or sty treatment fall into this category where multiple products including eyelid wipes could be potential Solutions number three shop keywords customers here know what products they

want but haven't decided on a brand yet keywords such as eyelid wipes or eye makeup remover pads belong in this group these Shoppers are closer to making a purchase making it worthwhile to bid higher on these terms due to their higher conversion rate potential finally brand name keywords the most lucrative category these keywords are specific to your brand indicating that customers are actively seeking your products they convert the highest and cost the least representing an optimal use in your advertising budget sorting keywords into these categories helps you understand and react to the varying levels of

buyer intent it allows you to deploy your ad budget more efficiently bidding differently based on how ready The Shopper is to purchase for example your approach to someone just browsing for iare Solutions will differ from how you engage with someone specifically shopping for eyelid wipes also if you on a budget or you want to focus on profitability you should only focus on high converting keywords in the shop in brand name category if you are starting to move up the funnel in your advertising then starting to go after browse keywords is next and finally going after

your competition would be the final steps as it gets much costlier and your conversion rate will go down as you move up the funnel number number seven setting the stage for success with my keywords neatly categorized I Revisited my initial strategy focusing on high volume High conversion rate relevant keywords that aren't overly competitive this tactic is particularly effective for sellers with limited budgets by targeting less competitive keywords you can achieve organic growth and gradually improve your position in search rankings to summarize I'm on the lookout for keywords that no one else is using in their

title that fall into our shop category I then incorporate these keywords into my product title in the exact phrase they appear and support them with high PPC bids but only as long as I'm confident they will convert at a high level remember Amazon wants two things High conversion rate high sales velocity this is the Cornerstone to building your organic ranks high converting keywords lead to an increase in organic rank which leads to a decrease in tacos ultimately resulting in increase profitability this seven step process is more than just about finding the right keywords it's about

grasping the subtleties of Amazon PPC and aligning your strategy with buy the buyer's Journey by focusing on midtail and longtail keywords grafting an effective negative keyword list and categorizing keywords based on buyer intent you can create PPC campaigns that are not only cost effective but also remarkably effective in driving sales this is all best shown with an example so let me switch over to my screen and show you how to do this also after watching this video all the way through go back to the beginning right away and watch it again and then apply it

right away so I don't want you to do anything but watch this video first and then go back to the beginning of this video and then take action on it this is the only way you learn you haven't learned anything unless unless you take action all right let's jump over to my screen here we are inside Zan Guru this is what I use for keyword analysis you can use whatever tool you like best I'm just going to show you how I do keyword analysis with zuru and then I'm going to show you how we create

those campaigns in the back end in campaign manager so let's jump in so our example has been eyelid wipes and so what I'm going to do is name that session this session named eyelid wipes and I'm going to go to add products by phrases you should have a general idea of what your bestselling keyword is or search term only because you pick the product and so if you pick the product it's got probably a base seed keyword around it ours is eyelid wipes it can be sunglasses it can be eye cream it can be face

wash it can be any of those um rubber spatula and so what I'm going to do is search phrase so I'm going to click that put eyelid wipes into here then I'm going to click search all right so the results have pulled up and now what we're going to do is we're just going to select every product that applies to ours it looks like all these do so I'm just going to select you can select up 25 of them and as long as they're relevant here's our right here and I'm just going to keep going

I like to get as much data as possible so I'm going to keep going keep going and I'm going to select all 25 because we can more data the better there we got 25 so now we're going to click add products you can see it's going to fill in all these Asin we're then going to name our session eyelid wipes run keyword analysis this will take close to about 10 to 20 minutes depending on how much data you bringing in all right so our data has pulled up here and you can see a couple different

things here you can see the keyword value and so what this is is just an estimated combined monthly Revenue our zg score is just how relevant that keyword is for this search for eyelid wipes you can see the search volume right here as well and then you can see some other metrics here like PPC bid ratings things like that what I like to do is come up here to the gear icon and then hit export to CSV and it's going to export it and then I like to go to a Google sheet and I like

to import it so so I'll go to file import and then upload once we go to browse we can then pull that into here then what I like to do is just eliminate some of these things like you can eliminate some of this stuff like currency because it's all in the same currency I like search volume these two I don't care as much unless you're launching this is telling you how many you need to give away essentially in order per day in order to get to the top of page one or get close to the

top of page one this talks about the unit sold on that and average ratings and price for this video I'm not going to use any of those so I'm just going to delete them this tells you how many keyword titles are broadly matched in the title for that particular keyword so eyelid wipes 88% of page one has eyelid wipes in the title 16% has aisoft lid scrubs that's a trademark term so that's probably the people that actually sell that same thing with optase and clear deex 4% have those in the title most likely the brand

names that associated with those eye wipes only 52% of the tit are in the title and so that's an opportunity only half the listings on page one have eye wipes in the title that might be an opportunity for you to come in and seal that so we'll go over that here in just a little bit I like to keep that and maybe keep the exact match title in the PPC bid I'm going to get rid of these three and then I don't care the organic rank of all these other ones but I do want to

keep the organic rank for my product so I highlighted it right there this is a lot of data so don't get mixed up in the data just know that you can use each data piece and you can go as deep as you want but you don't have to go incredibly deep so now what I like to do is sort it by search volume which is this category or this column right here so I'm going to highlight everything sort range by search volume go Z to A so the highest ones first and what I'm looking for

here is just things that I can put into my negative phrase things I can put into my negative exact to help with that so coconut oil those are two things I do not have in my product and so what I'm going to do here is I'm going to create a a separate sheet here I'm going to call this negative list so we're going to make negative phrase like I discussed before a negative phrase is essentially a term that you don't want to rank for at all and the example I gave before was I sell an

eye cream I don't want to rank for hand foot body so if somebody's searching for body cream I don't want to show up for that so that's a negative phrase I want body to be in there because I don't want to show up for that so in this example coconut coconut has nothing to do with my product and so I want to make sure I do not show up for coconut so that that's that word right there so I'm just going to delete it now tra tree oil we're not TR Tre Oil we're not argan

oil and so those two things I'm going to put into negative exact because our product does have tea tree oil in it but it is not tea tree oil and so we want to make sure Amazon specifies that because it's eyelid wipes with te Tre oil and it might show up for Te Tre oil exact I don't want to show up because people that are typing and T oil exact are looking for T Tre oil not what I have and so those two keywords are out as well sty treatment this is a browse based keyword

and so I'm just going to color colors are arbitrary I'm just going to color this one purple so purple is browse and that's a browse based keyword I'm just going to put that in there so you can see it a browse based keyword is going to be a little more expensive you can see a 371 PPC bid and the conversion rate is going to be lower as a result now nobody should have this in their title because if they say they they are a sty ey treatment that means that they're have an FDA claim because

they're claim mean they treat a disease you can't do that so ocusoft is a competitor so I'm going to make that yellow and yellow is competition brudder competitor competition you don't have to put that in there I'm just putting it in there just so you can kind of see what my color references are ocusoft competition Bruder ocusoft allergy competition allergy is a browse keyword somebody that's searching for allergy doesn't know what they're looking for yet so that's a browse keyword eyelid wipes here's our first shop keyword so a shop keyword being that people that are

looking for eyelid wipes are looking to buy eyelid wipes so they're shopping for that particular keyword and product so that's we're going to do that now I'm going to go through this and I'm going to do probably the top 50 here and then we'll jump in a little bit ahead all right now we have all of our narrowed down to our top 150 keywords that we got in that search result and you can see we're down to about 148 and now what you can see is that I have them categorized into four different categories purple

being browse keywords meaning they're browsing for something they don't know exactly what they want blue being eyelid wipes or eye eye wipes being very specific these are shop based keywords they're specifically shopping for a particular product they know exactly what they want yellow being competition I don't like to go after competitors keywords because they're expensive and you're going to have a lower conversion rate especially when you're launching but even when you're scaling if you want to increase your organic rank you need to go after Search terms that have a high conversion rate potential or they

already have proven to you that they have a high conversion rate so make sure you keep that in mind when you're launching don't go after your competition I actually like to put our competition into our negative phrase because it can save you a significant amount of money so let's do that real quick so we got avanova right here that's competitor we got bodex right here that's a competitor and when you put these in phrase it will pretty much eliminate all three of these so we'll get rid of those and then we'll get rid of this

avenova one2 Bruder that's another competitor so we'll put Bruder in right here and again I don't like to show up for those so I'm going to turn all these and I'm going to delete them all I don't even want to look at them clear X we're going to put that right there and then we're going to delete them all and then we can start to analyze some of these too but let's keep looking so ocusoft this is a big one this is our biggest player in our space so we're going to delete that one and

let's see that's spelled correctly now I'm going to scroll down a little bit more there's aisoft again just going to delete that and aisoft again here's hypochlor and I visa and I Visa so we're going to do all three of those bring them up here put them all in now I just want the brand name though because again it's going to be very costly to go against these competitors because they have that market part that segment of the market tied up here's aisoft again so let me find all my competition I'm going to put them

in my negative phrase list and then we'll get back to this all right so we've got all our competition out and now we're looking to find keywords that we want to go after so what I like to do is find five to 10 keywords to make exact match campaigns for now these keywords I want them to be longer tail meaning they don't have the highest search volume so they're not right here at the top they're more towards the middle and there's huge opportunity meaning that there may not be that keyword in the title as much

on this page one and then we're not showing up for it maybe organically so we need to fix that as well so let's go through that so we're looking for blue keywords and so these ones with a higher search volume you want these blue ones of course to be in your title that way you index for them and you show up higher in the search results for those but that may not necessarily neily mean we want to advertise for them we will later on but at the beginning we may not want to because we want

to look for higher converting keywords that we can can nail so here's a good example eyelid cleaning wipes eyelid being two words so only 4% of people have it in their title in both exact match and Broad match and we're already ranked our product is ranked 12th for that so putting this in your title but also advertising for it is going to be huge for you so I'm going to just completely highlight that one eyelid rub is even a good one because you can see 56% have it broad 12% have it exact so there's two

good ones that get pretty decent search volume of about 3500 which is high in this category lid scrubs for eyes lid scrubs is actually a trademark term and I know that just because of my research so how would avoid that one eye wipes for dry eyes that would be considered an FDA claim so I would avoid that one as you can see 0% have that in there that's why because it's a claim eye cleaning wipes again so eye cleaning wipes and eyelid cleaning wipes both have nobody is using this in the title and so if

you put this into the title if you put eyelid cleaning wipes into the title you're going to show up really fast for these you're going to Vault from number eight to number one number 12 to number one because nobody else is going after that if we add cleansing in you can see that is still pretty low 20% use it in the title 44% so I like that word as well and then eye wipes for blefaritis is a claim lid scrub is a trademark term so I'm going to avoid those teach tree eyelid cleanser only 8%

have it in exact and we are a P Tre eyet cleanser so I'm going to put that one in as well going to avoid all the purple ones cuz I don't want to go after browse yet we're not an IR rinse so I'm actually going to put rinse over in the negative phrase put it right there and I'm going to delete it teachery eye wipes 0% of people have teachery eye wipes in the title you can see we're already ranked number three for that and then let's say we said teach tree eye wipes for people

0% have those in the title we could rank high for those very quickly may sound a little funny but that's what people are searching for you can see 3,000 searches a month if you put teach Tre eye wipes for people in the category and then teach Tre wipes right here this would cover the broad you can see a lot of people have broad but nobody has it exact yet baby eye wipes that's an opportunity to come out with baby eye wipes because there's not many people that have it um let's see how many do we

have so far we have 1 two 3 four five six seven and if you have more budget go for 10 so let's find a couple more eye cleaner wipes nobody has it in their title pretty high PPC bid um a little bit of search volume so we'll add that one too te Tre eyelid wipes 581 see a lot of people have it in their title te Tre eyelid cleansing wipes it's a long tail let's do that one too so you kind of get the idea we're looking for high search volume 813 is okay still I

mean that's still 30 people a day looking for that and if you have a high conversion rate you're going to move up in all these keywords in this category um but we'll start at the top and so what I'm going to do is just show you how to make an exact match campaign um I like to go after exact match first especially when I'm launching because again High conversion you want High conversion and high volume keywords which will then drive organic rank which which will then decrease your costs and increase your profits so let me

say that one more time high volume High converting keywords will increase your organic rank which will then increase your profits so just keep that in mind as you're doing this that should be going in the back of your head at all times so let's just do eyelid cleaning wipes I'm a big fan of single keyword ad campaigns so we're going to come in here to create campaign we're going to hit continue and this is going to be a sponsored product campaign and then I'm going to do exact match we're going to do the as then

we're going to do the keyword and this obviously is not this is a dummy account um we're going to do manual targeting select the as that you're going after and then we're going to do manual targeting we're going to do keyword targeting we're going to enter a list I like to do exact single keyword add campaigns eyelid cleaning wipes add keyword what bid should you start out with it will give you a suggested bid you can see that's pretty high let's go back to our sheet here you can see that's what it's pretty much showing

for all these so we may want to go after I cleaning wipes just CU it's a little lower and if you find yourself in a highly competitive category you may be paying lot four clicks and that's just how it goes if you want to make a name for yourself in that category all right so we' put that in and then we're going to scroll down here and we're going to upload our negative list do this here's our phrase and then we're going to do our exact and then we're going to go down here uh Dynamic

bid down only you can name the campaign I thought that's what I did up above but I might have just named the ad group up above yeah there you go come all the way down here if you have portfolios you can put it in your portfolio start date daily budget just start low $25 it's good 10's good launch campaign and that's it that's how you create that's go from keyword research to campaign creation I'm going to do this for all 10 keywords an exact match if I still have budget left over after that I'll then

start rolling out broad match starting at the top again and Broad match is more of a discovery campaign or exact match is more of a scale campaign remember our goal is high volume with high conversion rate to increase that organic rank action items for this video number one conduct comprehens ensive keyword research using Zang guru's keywords on fire and find a list of 10 to 20 initial keywords that could drive high conversions for your product focusing on those mid to longtail keywords action item number two develop and refine your negative keyword list focusing on phrase

match negative keywords 10 to2 is a good start action item number three categorize your keywords based on buyer intent and adjust your bidding strategy to competition browse shop and brand name for those looking to delve deeper into optimizing Amazon PBC and driving exponential growth in your business check out our Perpetual Sales Machine program at freedom.com we open our doors to a limited number of participants ensuring personalized attention and tailoring strategies Skyrocket your Amazon business we also show you how to create your own Freedom flywheel so you can start paying yourself within a year and become

financially free within 5 years in this video I want to share with you my three-step process for increasing your conversion rate on your Amazon listing with chat GPT this strategy has proven to significantly boost organic rank increasing your sales and profit the Journey Begins With robust keywords research which I showed you in the previous video I can't emphasize the importance of mastering keyword research for your business this is the road map guiding every aspect of your listing from title to enhanced brand content our aim is twofold to identify highly searched keywords and to use these

strategically across various elements of your listing let's jump into my three-step process for increasing your conversion rate on your Amazon listing with chat GPT I'm going to briefly explain the process and then Tony is going to share his screen and show you how to do it step number one utilize listing optimiz by Zang Guru after you do your keyword research which again I showed you in the previous video we leverage Zang guru's listing Optimizer this is integrated with chat GPT we pull our top five to eight listings in competitors with this listing Optimizer including yours

and we base it on the primary Search terms we identified earlier and integrate keywords on fire data step number two We compare your listings to your competitors we use listing Optimizer to dissect your listings performance against competitors understand why their optimization score and listing strength surpasses yours and then we focus on your Ty bullet points photos and then we move on to step number three which is to build up your reviews reviews are the lifeblood of credibility they are social proof it is like a busy restaurant versus a restaurant that has no one in it

which one are you going to go to to bolster them Source highquality Products utilize a compliant automated review requestor such as review automator and Zang Guru cultivate a list of loyal customers and serve their needs in my early days I personally called the first 300 purchasers for their feedback nudging them to leave a review on Amazon now Tony is going to go into much more depth and share his screen so Tony take it away thanks Travis so in this part of the video I'm going to show you guys how to utilize listing Optimizer through zonguru

as you know the foundation of everything Amazon is your listing and with zonguru we can actually put ourselves against competitors and see where we Stack Up in terms of Search terms and keyword opportunities and that can actually take us to the next level in terms of advertising in terms of organic ranking and so on so that being said let's just dive right into it what I'm going to do is I'm going to show you how to do it manually and then I'll show you how to utilize chat GPT which is essentially embedded in Zan Guru

to create a listing from uh scratch and also add to your current listing so what I'm going to do is uh start the session name with eyelid wipes zg you can name it however you'd like and then I'll go add import from keywords on fire from what we utilized in the past click here all keywords and we'll get our list of keywords from there we're going to add our first listing here which will be our product and then now we have one out of eight listings added we're going to add some competitors now so I'll

search eyelid wipes is the main keyword and we'll find our competitors we have aisoft sustain novaja optase what is that six now five I can't count today Clear DE six go a little bit further down and you can add whoever you'd like but adding the main ones that I know seven one let me this eight perfect once I hit finish we're actually going to see our optimization score in action so we said we have we know where we're stacking up here and we have our competitors here you'll see our competitors are well optimized in terms

of search volume and combine Revenue overall so what I'm going to do is actually look at them for examples you'll see how they write their copy and you can kind of explore and see any opportunities that you're not adding to your listing from there one thing that's really important guys and please understand this be careful with putting competitor names in your listings in addition to putting anything that's not allowed in advertising any type of structure function claim you got to be careful with that am will take your listing down no questions asked and then you

could potentially get in big trouble for having uh branded keywords on the back end I've seen some uh things happen with like lawsuits and things like that so you really want to be careful with that make sure you're well informed about your space and I can tell you from personal experience I've seen uh especially in the supplement space a lot of supplement companies do brands on the back end they're just waiting to get in trouble I don't know why they're doing it they're going to get sued it is what it is play the more ethical

route so that you don't get in big trouble in the long term and not have to deal with any issues on the back end or anything that basically takes you away from selling on Amazon now my rant is over uh what I'm going to do is I'm going to look at our listing and uh I like to let you guys know in terms of optimization um you want your best keywords in the title mainly because you your optimization score will go up if you add more to the title so uh we have 176 out of

200 we should be able to use the maximum 200 and we can add additional keywords to that so what I'll do is I'll look at this eyelid wipes exploding we already have eyelid wipes in the title already so that's actually uh redundant we actually don't need to do that so we can actually change instead of eyelid wipes obviously the title needs to make sense you could put eyelid scrubs and then see how the optimization score goes from there I saw an opportunity with h scrubs uh somewhere around here and then you see boom optimization score

goes up one thing I want to say too is if you hide use you already know what keywords you've been utilizing and now you can go in and look for opportunities based on keywords on fire as you can see here a lot of it is around competitors be careful with the competitors we'll see here like there's key there's words like lid sometimes you actually can have typos in your copy that will help you with ranking so if I put um let's say we have eyelid wipes we're already using that in the title we can actually

turn this and we have wipe here um what two things I want to mention on this is if I turn I to I and lid this actually might help our search trim ranking because it's a typo if you want to put typos on the back end I highly recommend that because boom your your optimization score will go up um you'll have lid covered and then you keep you just keep going from there like I said if you're using eyelids plural that's that's redundant essentially you're already using in the bullet points you have in the search

terms you can get rid of that you want to make sure you have both the singular and plural especially in your space cuz you have customer searching Search terms with typos you have customer searching Search terms with uh you know singular and plural uh with you know keywords like eyelid wipes eyelid wipe could be a Target eyelids wipes could be a Target you know it's kind it doesn't make sense but that could be something that people are searching you want to have these kind of words in your title bu points description and most important with

this and how I look at it as is you want your title to make sense you want your best performing keywords and the title bullet points you want them to make sense you want to have your benefits in your bullet points description you want it to make sense you want to add whatever you can that basically has a selling point to your product when you create A+ content and this is something we can talk about in the future but A+ content actually covers the description um just be aware you can actually still put keywords in

your description on the back end to essentially help with your optimization score so like here you have 2,000 characters the sky the LI here you have opportunity to add more to it and then you're search you have your btes if anything does not make sense like I said typos you know Spanish keywords things like that you can actually add them to the Search terms on the back end which will help with optimization as well now we have mediviz here brand is medivis you can actually get rid of that because it's essentially redundant you already have

it in the title um optimization score won't be affected by that so as you can see here you'll see keywords like plus and you'll see key keywords like hygienic if it's like plus people are there's like search term volume if it makes sense you can add it hygienic obviously we got to add that hypoalergenic and add not quite 100% sure on allergy but make sure if I make this mistake make sure that you don't do the same mistake I did but just make sure in your space that you can't say certain word and then you

see optimization score goes up now I could spend a lot of time on this we can add cleanser and things like that but what I'm going to do is I'm going to go in and update Title pull points Etc and then I'll show you how to create a listing from scratch using zonguru so we'll hit AI generate brand name is mediviz and then what we'll do is probably grab the title here negative keywords you want to grab it from our list there you'll see that there's competitors in there too shouldn't be an issue not separating

by comma but just in case and then what this will do is when we have our negative phrase we'll actually get rid of that in our copy but still you want to be careful that uh you're not you're not essentially putting things that should not be in your title regardless this will not uh help you get away with uh the structure function claims you know branded names on the back end you really want to look at your title cuz uh even though we use chat GPT remember chat GPT is not perfect we'll do professional and

AI is generating the title and you could do this with your bullet points you can do this in description you could do in the search terms and let's see what it does it added some extra things isid bumps Etc boom Z Guru score went up now we could do this again with the bullet points what I'll do is hold the number one do this a field must be less than 200 p see here stop earing see what it does this is the fun part with AI when they take everything from keyboards on fire they're like

all right let's look for opportunities we're going to add more to this and then see what happens dang I filled it up a lot let's see where it goes keeps going up remember you want to make sure there's no structure function claims this is problematic I believe dermatitis is problematic as well I'm not mistaken so you want to be careful with this if you put sty it's probably going to get flag especially in this space so let's see what happens when I get rid of that I don't know if the competitor has it or not

but I dropped a bit you want to be careful with those kind of keywords because even if it gives you a zre optimization score that's going up like I said structure function claim you can get in big trouble for that so I showed you how to basically at do it manually and then you can also use AI to fluff it up if you need some inspiration and it basically it fills up the character count and I think with that you can apply that to all the bullet points I want to make a main point for

this description here this is so important so description oops the description is 2,000 characters this is where I see a lot of opportunity um through listings that will help out with and optimize for our clients in addition to even my personal brand I went on the back end of the description to look for opportunities on keywords on fire that I may not have added on the bullet points because they're not benefits oriented but what will do is it'll make an awesome description or make an awesome description of your product it will mention benefits it will

mention features but in addition to that it's G to add keywords that it may find through uh keywords on fire U remember you want to make sure and you can see it went up a bit you want to make sure that they're not using unethical keywords you're not using keywords that are you know branded sharra function claim Etc just please look at the keywords when you start doing this one more time I'm going to reiterate that look at your keywords make sure there's no BRS make sure there's no structure function claims just do it ethically

and be careful be careful of sty probably be better off with and that that c my eye you'll be editing things like that make sure your your butt is covered and then from there you have it now what I'm going to do is I'm actually going to remove one of these listings I'm G to add a new one and I'm actually going to create from scratch and let's see what it does so we'll create it from scratch um add blank listing we'll say I want I want to make some cool name or Pony store eyelid

wipes that's terrible we're gonna use it as an example ad ltic Tony store isid wipes we're going to hit finish now you can publish on Amazon guys there's a publish on Amazon button I prefer to manually do it on Amazon I just don't um I from personal experience that's what I do when I edit this but we got Tony eyelid wipes AI generate what I'm going to do is have the AI generate the entire thing we'll put Tony store sounds so weird and then product description we'll put um eyelid wipes 30 count and then negative

keywords we'll put uh competitors oops put the competitors here I don't think the commas matter we we'll try it out and see what happens Z is loading we're g to be more witty no we're going to be funny see what what it does for us so it's going to look at keywords on fire here and it's going to create um I just hate Tony stord it's so goofy now guess this this is going to be on YouTube it's kind of funny looking back at this I'll probably be like yikes I can't believe I did that

but we got the bull points coming up we got description Search terms and then we'll see what happens you gotta have fun guys you gotta have fun I mean working for or you know working with a profitable pineapple it's all fun here it's all fun it's all wins we like to see our clients win we like to have fun um you're not going to see Tony store in real life you know we're a little bit more professional than that you can see here uh essentially let's see oh good optimization score right from the get so

Tony sword's eyelid wipes funny refreshing eye care for dry eyes of blefaritis to count easy to use that H it could be kind of funny I guess welcome to Tony s PR say with a dash of humor it just created a brand for me IID wipes with a dash of humor yeah it these wipes are the superheroes of iare see how Zan Guru and Chad GPT can be very fun but like I said you want to make sure there isn't anything that's a structur function claim you want to make sure you you cover your butt

there and from there you basically work on optimizing your listing and so on uh some of my clients really like using this tool for creating new listings from scratch I had a client creating a new product and uh we're going through that process of finding keyword opportunities and we're like let's use Z gr for this and we have a well optimized listing before launch so once we have that you know we have product that's going towards Amazon FBA we'll have the listing set up or even fbm to start selling and we're good to go there

because we have that prepared in advance but anyway uh from there what we can do is you want to strengthen every aspect of your listing and there are stuff that's going to go beyond Zan Guru and it's going to go into a few main points you want your title to contain over 125 characters you want five bullet points some spaces in some Industries you can have more than five but make sure you have five bullet points you want to have over 150 K characters in those bullet points and then you want your listing that contain

seven pictures and this is is going to actually in affect the optimization score you can see here I optimization bull points description when you add that but then it's also going to affect everything on your listing in terms of you know how aesthetic your your listing looks how professional it looks um you want to make sure you have those seven pictures um lifestyle photo I can show you from here so you have your pictures that cover you can actually upload videos too and uploading videos actually puts more it's going to make your listing a lot

more optimized and customers are going to be watching those videos and it may help with conversions as well so you have the main product image you'll have you know your lifestyle photo and then you can kind of mention some things benefits you want to have benefits mostly don't worry too much about the features and you want to make sure you cover all those bases um and just essentially maximize your listing opportunities now you can you can look at competitors in the space and see what they're doing and we'll look at our most optimized here CER

decks and you could see what they're doing I'm actually sad for them because the fact that they're well optimized on the back end and their images kind of suck is is interesting to me uh no offense I just think that they can do better just make sure you look at your competitors and make sure like the this is much better so you can have you have your uh mentions you have your bullet points opportunity and then you have other bullet points that you can utilize make sure you cover and this is a good step by

step make sure you cover your bases like this have some sort of Amazon listing friendly images and just make sure you you have that so when customers click not just from their title they have extra things to look for uh And when they see videos they see these nice images they're going to be more inclined to purchase and you can see here purchases are great reviews are good purchases are great probably update the listings listing images a little bit but overall looks good and then you have the A+ content that covers description this is really

well well done here so from there um obviously the most important thing is your ratings you want your review ratings to be really high up there and what you're going to do with that and I'll show you how to utilize that through Z Gru is if you go and click on customer engagement and you go to review automator it's where you build reviews so if I check this button with Z Gru zre is going to automatically request reviews uh to customers who purchase your products and all you have to do is hit this check box

here and you're good to go and then it starts running and then you'll start to see reviews come in ideally everything once you have your listing optimized the next best thing you know when you have your images uh videos Etc you want your reviews to be up now lastly when it comes to reviews guys the most important thing is to build up your reviews once you have your uh listing images optimized your videos your benefits your bullet points all that stuff is optimized you want to work towards uh getting your reviews as you know reviews

are everything that's that builds credibility to your brand and to your product if you have terrible reviews chances are you might have to look at your product and see if there's any issues uh hopefully your product doesn't suck um hopefully just some rough experience lastly I wanted to talk about reviews reviews are everything credibility for your brand guys you want to make sure you have a high review rating you want to make sure that your reviews say really great things about your products um you know you have these good reviews best eyelid wipes ever these

are the reviews that you want top critical review decent product regardless of that top critical review that's a good top critical review it's not anything that's like this product sucks blah blah blah your critical basically this critical view review just tells me that this is a good product because it's not something that's like a onear is terrible it tastes like whatever you know it burns my eyes or whatever it is in your space you want to make sure that your product does not suck and when you can get that and you get the review volume

there the momentum and that Snowball Effect will start to come in with Amazon because everything revolves around your star rating on Amazon the most important thing to understand guys is in most spaces from from personal experience I saw around 4.3 and above to be four and a half stars on Amazon anything below 4.3 is going to immediately what the star basically your star rating look like four stars on Amazon so let's actually look for that all right so there's a four star right here it's a 4.2 so like I said four stars it's a 4.2

star if it's a 4.3 it'll turn into a four and a half star let me see if there's a 4.3 around here these are pretty good ratings 4.4 still four and a half so essentially what I'm getting at is make sure your ratings are above 4.3 make sure and this will impact conversion ratees significantly if it's under 4.3 and I can tell you from personal experience I could I've seen what happened with some some clients and some Brands where the ratings went down because of a a product that didn't turn out so hot recently you

know they tried a new formulation things like that that that all can have an impact so make sure your product is great make sure your product is loved by your customers make sure you know with that your most top critical review and and that's a sign of a good product but your most critical review is like it's a decent product all in all guys to simplify everything basically to refine your listing as a whole especially through Zan Guru your title you want to make your title as keyword rich as possible look for the big opportunity

keywords on Zan Guru for your title you want to Target any opportunities you might find find in the space when you're doing your keyword research look for any gaps because with those gaps you can actually capitalize on an opportunity there with images invest in professional photos you want to have professional images I showed you some examples of opportunities where where some Brands could app approve upon and then I showed you an example of a brand that has pretty cool images so make sure you're looking at what compers are doing in the space and get some

professional photos done because that is essential for your images with bullet points you want to highlight the main benefits you know everyone has their features you want to highlight the benefits focus on what's going to benefit them in the long term in using your product consistently you want to then with the bullet points make the bullet points make sense but also include keywords that help with your ranking if you can't add them into the title the next best thing is adding them in the bullet points and then from there you can essentially go into the

description next and and then you build off from there and you just build this whole experience on your Amazon listing to optimize it and it's like your customer sees the title and then it see the images they're oh you know title was great images are looking professional product looks amazing we're looking at the reviews reviews are great bullet points It All Leads them down to the purchase process so you really want to make sure it's well optimized you want to make sure you're covering all the things that they're searching for and all the specifics that

you're search they're searching for in your copy this is why we want to be specific in our keyword and this is why we do the negative phrases because we want to really drive the overall sales volume sales volume is everything on Amazon and that will drive your organic ranking upwards it'll drive your relevancy in ad and uh keyword opportunities and so on so it's essential to just go through this entire process utilize zonguru as your I guess you could say utilize zonguru as your stepping stone to optimizing your listing as best as you possibly can

make sure you're not putting anything that's Troublesome in the keywords and then uh make sure that you're not having competitors in your Brands and with that being said guys that's pretty much it uh if you need any help with this feel free to email me at Tony profitable pineapple. comom if you have any questions always happy help back to you tra thanks Tony I want to go into a little troubleshooting with your Amazon listing and what stats to look at to see why your sales have dropped if you have a low conversion rate on your

listing or your sales drop suddenly there are a plethora of things that could be wrong but to start you may not have enough social proof ratings and reviews or your review average might be below 4.3 which will show you as a four-star product or below this alone can cut your conversion rate in half you need to figure out how to get more positive reviews by either selling more or making your product better your click-through rate or CTR is the amount of times your ad is clicked versus the ad is seen it should be over about

0.4% which is about Amazon's average anything below this means that your title or your main image needs to be changed although product title images are the main components to help click through rate you also need to account for reviews rating and price as well so your action items for this video number one make sure you've conducted your thorough keyword research with keywords on fire using Zang guru's tools number two optimize your Amazon listing based on your competitor analysis with Zang guru's listing Optimizer and refine your titles your bullet points and descriptions focusing on the benefits

and not the features of your product what's in it for the end user and then number three enhance your product's appeal through content and bundling invest in professional product photography create engaging A+ premium content and consider bundling options like fbm bundles for your products to increase your Sal sales per order item this is like a three-pack or a six-pack and then finally number four turn on review automator I want to share two costly mistakes that I made costing me $250,000 and the other one almost bankrupt my company number one I had a $250,000 inventory oversight

the first major error I made was failing to stay on top of my inventory leading to my top selling products going out of stock one product was unavailable for over a month and a half the direct Revenue loss was $250,000 but the real cost was even higher our keyword rankings plummeted meaning we had to fight our way back up costing us significantly more in both time and money one product actually never recovered which meant a loss of $2,000 per day in Lost Revenue Amazon wants two things they want High conversion rates and high sales velocity

when you stock out your sales velocity and conversion rate goes to zero mistake number two was when I was on the brink of bankruptcy and the second mistake I made was equally as severe and I over ordered inventory as a profitable company we thought we were making a wise decision but it led to a severe cash flow issue my ego wanted to hit a million dollar on Prime day one year so I ordered enough inventory to do so unfortunately the FDA held up our shipment and Customs so I ordered more inventory and had it air

shipped over it didn't make it in time for Amazon's Prime day and Amazon suspended all of our Lightning Deals there I was sitting on $1.5 million in retail inventory I had $50,000 in debt payments due and only $1,000 left in the bank luckily we were saved by an SBA loan this taught me a crucial lesson about the delicate balance of inventory management so what's the solution you have to move Beyond spreadsheets now here's the key takeaway spreadsheets are outdated and prone to human error in the dynamic world of e-commerce you need a system that updates

in real time and minimizes the risk of Errors that's why I recommend using an inventory management software like profitable Pineapple Express this software is designed to give you a precise hour by hour update of your inventory helping you make informed decisions whether you're processing 300 orders a month or 100,000 orders a month and for the low cost per month it will save you hours of plugging in numbers to spreadsheets and a significant amount of money in staff time visit profitable pineapple express.com and sign up for your free trial today in this video I'm going to

go over why your AOS Target is wrong and why you shouldn't even worry about AOS to begin with when scaling your PPC campaigns shift your focus from AOS advertising cost of sale to Tacos total advertising cost of sale some of the best keywords to go after which are high converting High sales velocity keywords May cost a lot more to go after leading to to a higher aose most new sellers will turn these campaigns off and it drives me nuts however as you push your aose higher for these higher conversion rate keywords you get more sales

velocity which then pushes up your organic rank in sales which leads to more profit and this will lead to a lower tacos and more profitability remember Amazon wants two things High conversion rate and high sales velocity don't turn off keywords and Search terms that have both just because the aost is high as it may be leading to more profitability in the long run instead of concentrating on individual camp AOS evaluate your overall account level AOS a campaign with a high AOS might be instrumental in reducing your tacos and enhancing and increasing your overall profitability now

let's talk about Break Even AOS which is one of the keys to success with Amazon aiming for Break Even AOS is the key to success on Amazon PPC instead of a low EOS this can significantly Drive organic rank in sales which will then decrease your tacos your profit margin is your guide here it's the maximum you can afford to spend on a sale to break even when I focus on increasing my target AOS it allowed me to scale my ad spend from $40,000 to over $100,000 per month for my brand this actually led to more

profit and it decreased my tacos let's jump into calculating your maximum cost per acquisition and your break even AOS your maximum cost per acquisition or your CPA is the most you can spend on a sale to break even to calculate this we use a simple formula maximum CPA equals the selling price your price on Amazon minus the product cost which is your cogs minus your Amazon fees your maximum CPA is essentially your profit your break even aost is your your profit margin and you just divide the maximum CPA by the sales price your target AOS

is then whatever risk you want to take from there for consumables I am much more aggressive and go above my break even acos because I know my lifetime value is high longterm all right so this is an extremely simple spreadsheet that I made to calculate your break even AOS and figure out your target AOS let me make this just a little bigger so I'm going to be figuring out our child as with this right here so I'm going to head over to Amazon I'm going to pull that as up and you can see it's right

here we're selling this product right now for 14 or that's business price for $ 1997 so I'm going to bring this over here and we're going to put tkc Tessa kitchen club1 1997 our Amazon fees for this product let's go over and check those out 832 and I'm just in the manage inventory section our cost of goods for this product is around $4 so with this pricing you can see our maximum cost per acquisition is just simply 1997 - 832 - 4 that equals 765 so I can spend up to $765 to acquire a customer

in this in this business we then take our break even acos is simply this divided by this and so 38% to break even so I can go up to a 38% AOS and still break even on this product and so this is a commodity product people don't usually come back to buy more because it is just an apron and so I'm going to set my target for 38% aost now let's head over to our campaign manager and see how we're doing and you can see right there we're at for this video calculate your maximum cost

per acquisition your CPA which is also known as your profit number two determine your break even advertising cost of sale your break even AOS which is also your profit margin and that includes Amazon fees number three set realistic Target AOS based on your product type and your profit goals and number four you need to shift your mindset to focus on tacos your total advertising cost of sales not your AOS and finally focus on an account-wide perspective on AOS and stop focusing on individual campaign level a in the next video I'm going to go more into

understanding Amazon PPC campaign types so stay tuned for that next video in this video I'm going to help you understand the difference between all the campaign types and Amazon ads you need to understand what all the campaign types are and the nuances around each one this is crucial for maximizing sales and scaling Amazon PPC as an experienced Amazon Seller I found that focusing on sponsored products can drive 80 to 90% of your sales sponsored products are the 8020 of Amazon on PPC this makes it highly profitable and time efficient to focus on sponsored products in

this video we'll dive into the role of exact Auto Broad and product targeting campaigns in Amazon PBC and then I'm going to walk you through the structured approach to setting up and running Amazon PBC campaigns effectively but before we do that I want to discuss the difference between the four campaign types that we run I'm Dr Travis Ziggler a retired optometrist who achieved Financial time and location Freedom by building an online business to $500,000 per month and then selling it for a multi-million dollar exit I did this by focusing on Amazon PPC and my Perpetual

Sales Machine strategy I've also helped other brands exceed $10 million per year in sales through my agency but unlike many gurus I have real experience in creating successful businesses online and specifically on Amazon but enough about me let's jump in let's first discuss the role of Discovery campaigns which are Broad and auto campaigns Discovery campaigns serve a vital purpose they help you uncover new Search terms and asens that can later be utilized in more targeted campaigns by using broad campaigns you can identify single Search terms that are effectively driving sales we name these bror the

asore the search term in your campaign structure additionally Auto campaigns or ATMs how we name them are another form of Discovery campaigns in these Amazon uses its algorithm to match your ads with relevant Search terms and products this automatic targeting is a great way to gather data on which keywords and products are performing well without the need for your manual input Discovery campaigns need to have a great negative keyword list uploaded to them to save you a ton of money this will cost a lot more and they usually not always though run at a higher

AOS let's move on to point number two why we skip phrase campaigns in our strategy we don't typically use phrase campaigns these are similar to Broad campaigns that they are slightly more restrictive they can serve as Discovery tools but in our experience they don't add significant value beyond what we get from Broad and auto campaigns number three let's talk about scaling with exact and product targeting campaigns once a search termer and as has proved its Effectiveness in your Discovery campaigns we usually Define this as generating or more sales in 60 days it's time to move

them to scale this is where exact match campaigns and product targeting campaigns come into play in exact match campaigns your ads are shown for searches that match a specific term you've selected this Precision allows you to focus your budget on Search terms that are known to perform well based on the data from your Discovery campaigns again this is a single keyword ad campaign product targeting campaigns let you target specific asens this means your ads will appear on the pages of these targeted products this is an excellent way to place your products alongside similar or complimentary

items or even compete directly with competitor's products number four the advantage of focusing on sponsored products by concentrating on sponsored products especially with exact and product targeting campaigns you streamline your Amazon PPC strategy this approach not only saves you time but it also boosts profitability and organic rank sponsored products are typically the most effective type of Amazon ads driving a significant portion of your sales for many sellers therefore you will not be focusing on sponsored brands or or display for now or even in this course sponsored Brands and sponsored display can be great if you

have an unlimited budget but they usually cost significantly more Point number five focusing on tacos not AOS a pivotal aspect of Amazon PPC is to focus on total advertising cost of sale your tacos rather than your advertising cost of sale if this is not your first video with me and you have gone through all the chapters like we've talked about you've heard me say this over and over again our aim is to find High converting keywords that not only boost your sales but also improve your game rank when you do this this helps you reduce

your tacos which increases your profitability and again I've gone over this point in previous chapters as well but I go over it over and over again because it is that important focus on an account-wide AOS perspective instead of fixating on the AOS of individual campaigns assess the overall account AOS High AOS in one campaign can still contribute to a lower tacos making your operations more profitable in Amazon PPC understanding and effectively utilizing the different campaign types can significantly impact your sales and overall success focusing on sponsored products with a strategic mix of discovery which are

Broad and auto and scale which are exact and product targeting campaigns offers a streamlined efficient path to enhancing your product visibility and profitability remember the key is to gather data through Discovery and then concentrate your efforts on what works ensuring your PPC efforts are as effective as possible I say this over and over again to make sure you really understand it all right your action items for this video set up and optimize and discover Campaign which is a broad campaign a single keyword broad campaign and an auto campaign for Discovery purposes use these campaigns to

identify effective Search terms and asens for scaling and then secondly Implement a robust negative keyword list for these campaigns to make sure you're saving money and prevent unnecessary spending if you haven't yet signed up for my free Amazon PPC Master Class you can check out my profile for more information or you can head to profitable pineapple. to sign up for that today in this video I'm going to show you how to scale your Amazon PPC I was able to take my Amazon PPC spend from $40,000 per month to over $100,000 per month using this exact

method I'm going to show you in this video while I was scaling up from 40,000 to 100,000 I also reduced my AOS and my tacos for those taking notes at home that means a lot more profit this meant I was putting a lot more cash into my pocket scaling your Amazon PPC campaigns can be a game changer for your business this video is going to be your guide to scaling your Amazon PPC campaigns including a step-by-step process I'm going to share my screen for mining your search trim report and using it to scale your campaigns

this is something that we do monthly in our agency and in our businesses because it is that important so put this on your calendar now to do this every single month or better yet give this to somebody on your team to do it for you so you can focus on growing your company we've talked a lot about the 8020 rule 20% of your inputs create 80% of your results 20% of your products produce 80% of your Revenue finally 20% of your Search terms produce 80% % of your Revenue as well we're going to find those

20% of Search terms and show you how to scale them in this video I want to explain these strategies first and then show you exactly how to apply it while sharing my screen the first strategy is focus on tacos not AOS repeated for emphasis when scaling your PPC campaigns shift your focus from your advertising cost of sale your AOS to your tacos total advertising cost of sale High converting keywords not only increase sales but also improve your organic rankings leading to lower tacos and higher profitability we have some individual campaigns that run over 100% some

that run over 150% because they drive high conversion rates and high sales velocity so instead you need to focus on account-wide AOS not individual campaigns AOS that's strategy number two instead of concentrating on individual campaign a Coes evaluate the overall account aose a campaign with a high aose might be instrumental in reducing your tacos this will enhance your overall or increase your overall profitability for example we had a single keyword ad campaign for our eyelid wipes for the search term sty treatment that ran at 150% AOS because it drove a 40% conversion rate and four

sales per day high conversion rate high sales velocity means higher organic Rank and more profit leading to a lower total advertising cost of sale or tacos you have to understand that strategy number three is all about budget and bid management we make small bets starting most of our campaigns at a $10 to $15 a day budget and then with success we go go all in we get aggressive with budgets and bids for high converting Search terms Search terms with a lot of sales and high conversion rate again tacos not AOS focus on that so if

we have a campaign that has a high conversion rate even if it does have a high AOS we still focus and go all in with that with our budget fourth strategy is we're going to expand your keyword list when we look at our search term report we're identifying keywords that have a lot of sales this is going to be 10 plus sales in 60 days and they have a high conversion rate usually above 10 to 20% but again it depends on your category we then then move these into a single keyword broad campaign we then

upload our negative keyword list to that as well so this is a single keyword ad campaign one keyword per campaign upload that negative list because it is a broad match Discovery campaign second thing we do we identify keywords that have three or more sales in 60 days and have a high conversion rate again 10 to 20% but it depends on your category and product we then move these keywords Search terms into a single keyword exact match campaign so we 10 plus sales in 60 days broad match campaign three plus sales in 60 days single keyword

exact match campaign this will all make sense when I go through my search room finally strategy number five focusing your ads to only sponsored products as an experienced Amazon Seller I found that focusing on sponsored products can drive 80 to 90% of your sales making it highly profitable and time efficient this is the only advertising section you need to focus on as it accounts for 80% of sales on Amazon if you only focus on sponsored products you'd be much more profitable and you do it in less time managing your PPC ignore sponsored Brands ignore sponsored

display we'll get into that a little bit more later but they cost a lot more and they don't drive organic rank like sponsored products does you can Implement all five of these strategies by focusing on your search term report now let me show you how to pull your search term report we're going to mine it and then we're going to use that to scale your Amazon PPC let's jump over to my screen all right let me show you how to pull your search term report first and then I'm going to show you how to organize

it after that now I'm inside my campaign manager this is one of our smaller accounts so last 30 days 700 spend and 1,700 in sales I do that for one reason because I want to show you a simplified version of this process in order to really solidify it for you so what we're going to do here is we're going to go down to measurement and Reporting right here and we're going to go to sponsored ads reports and when we pull this up you can see right here I have one scheduled monthly to come to me

so every first of the month this report comes directly to my email that reminds me to go go do this every month so I like to do this once a month at least and that's is just going to help us scale faster but it's just going to help us stay organized and stay on top of our sponsor products as well and if you're not using any software to automate this then you need to be doing this at least monthly what we're going to do here is going to go to create report sponsor products search term

report summary and we're going to go back as far as we can usually it's about 60 days so you can see here April 1st all the way to I can go to June 4th but I like to leave a little bit of an attribution window that's five days to let Amazon catch up so I'm just going to go I'm going to do a three-day attribution window right here to June first not detriment it doesn't matter if you do 5 days three days or whatever just leave a little bit of an attribution window there this is

going to give me 60 days worth of data I'm going to click save and then I'm going to click run report if you want to schedule one this is where you schedule it so you can put request time now or recurring and then you can have it go every single 60 days all right so that's going to process real quick and while that's processing we'll open up a spreadsheet so right here and this is going to be our search term report let's go back to this if you have a lot of data this will take

a while to process okay you can now see that it's ready so I'm going to come over here and click download can see it downloads right there we're going to come back over here to search ter report that Google sheet that we made we're going to go to file we're going to go to import and we're going to hit upload browse go to your download folder and then we're going to download that I'm just going to insert a new sheet and import the data so now what I'm going to do is just kind of sort

this so we can see it's two months worth of data I don't really need that anymore I highly recommend using portfolios because it helps you organize this you can see as and then the description of that I can get rid of the currency you can keep campaign name if you want oops I added some you can keep all these but I don't really need them I'm going to hide them for now what I care about right now is the customer search term which is right here I'm then going to do Impressions clicks change click through

rate to CTR cost per click to CPC change this to sales this to AOS I don't need my row as this is going to be orders I don't need units I am going to use conversion rate and then the rest we can just delete so I'm going to just delete those highlight these this is all just me being anal all these percentages I want to take down and then all the dollar amounts I'm going to take to the nearest Dollar except for cost per click and I'm going to take all these highlight them Center them

and resize them to fit the data I'm going to leave two columns here because it's going to help us calculate our maximum cost per click so the First Column is going to be maximum CPA second one's going to be maximum CPC or your cost per click your maximum CPA is just dependent on your product we figured that out in a previous lesson it's pretty much your profit so you're going to take your retail price minus your Amazon fees minus your cogs your cost of goods sold and that's going to be your profit margin so when

I go back to my sheet that I created you can come here and find your product and our maximum CPA is 591 for this particular product and you can see that product right here so again these two I actually want to be dollars and I want it to be out to two your maximum CBC is just simply your cost per acquisition times your conversion rate and so what you can do here here is take your conversion rate times your maximum cost per acquisition that's going to give you your maximum CPC I can then take these

now each product is going to have a different one but this this account only has one product so that's what I'm going to show you here you can see all of them are that white apron so I'm going to take this let's go back up to the top grab this and just take it all down yes there are faster ways to do this I know but I'm just showing you simple ways to do all this stuff all right now that we have our maximum C and again if you have more than one product your maximum

CPA is going to be different for each product that is the value of portfolios because you can sort it by portfolio and then you can put all the CPAs for that specific product all right we're now going to sort it by orders I went through that very fast so let me do it again for you really slow I highlighted everything on the Excel sheet I went to data I went to sort range and I went to Advanced range options data has a header row click that and then find the header row of orders we're then

going to do Z to A which is going to be highest to lowest I don't care about anything doing under three orders so what I'm going to do is I'm going to create two different reports this is going to be search from report 3 plus a duplicate of an Str Str less than three so this is going to be all of these and again this is very small account and I'm just going to ignore this search from report I'm going to keep it there but just ignore it and then this one I'm going to take

all of these and you can see right there we have just a handful of words that we can probably scale here and so what we're going to do next is we're going to sort these into broad match campaigns and exact match campaigns now like I said earlier exact match campaigns we do for anything with three or more orders so that is all of them so let's just this is just to kind of illustrate this point you don't have to do this of course exact match match I'm going to do one more thing here I'm actually

going to artificially change this orders to 10 just to prove a point I know there's no orders that are 10 or more so I'm just doing that to proove a point so what I'm doing here is anything with three or more orders is going to get an exact match campaign and so all of these are going to get an exact match campaign so what I do is I just put a little check box in there to show that I'm going to make that and then right here anything with 10 or more orders we're going to

do a broad match Campa campaign and so all of these are not going to get a broad match campaign so I'm just going to make those black so you can't see them so we're going to make a total of 10 campaigns that are exact match and then one campaign that's broad match then you're asking what about these asens we're going to make those into product targeting ads specifically that's what I'm going to show you in the next episode or the next video is how to make these campaigns single keyword ad campaigns that's essentially it now

the more products you have the more chaotic this is going to be that's the important import of portfolios because then you can just separate this out into individual products and do it for each individual products by separating out each portfolio of products and campaigns into those separate products I hope that makes sense so in the next video I'm going to show you how to actually create these campaigns so let's go over a couple more things regarding scaling your ads and then we'll go into that in the next video Single keyword ad campaigns offer unparalleled control

over your PBC strategy by allocating your budget to specific High performing keywords or asens that have proven to sell and have a high conversion rate you maximize efficiency and Effectiveness I've previously shown you how to build these campaigns manually but consider the benefits of automating the process inside our Perpetual Sales Machine program we not only teach you how to automate these campaigns but also guide you in building your freedom flywheel this enables you to start paying yourself within a year and Achieve Financial Freedom within 5 years and it creates a system that largely automates many

of these processes for you learn more and join us at Freedom flywheel.com now let's get into your action items for this video number one schedule a recurring monthly task to review your search from report in Seller Central number two Implement strategic bid adjustments based on conversion rates and maximum cost per acquisition number three establish and scale exact and product targeting campaigns once a search term or as demonstrates Effectiveness which is three or more sales in 60 days transition those into more focused exact match and product targeting campaigns for exact match campaigns set bid based on

the maximum cost per click you calculated number four establish broad match campaigns once the search term demonstrates a Effectiveness which is 10 sales or more than 60 days transition these Search terms into their single keyword broad match campaigns upload that negative keyword list into your broad match campaigns to optimize campaign performance set your initial cost per click your CPC or your bid based on Amazon's suggestion for bid and auto campaigns don't be afraid to go a little higher and finally number five join the Perpetual Sales Machine and build your freedom flywheel today go to Freedom

flywheel to learn more in this video I'm going to show you how to set up your Amazon PPC campaigns before I show you exactly how I'm going to create these campaigns I want to go over a few principles and strategies that I follow with Amazon PPC number one we focus around Search terms that will have a high conversion rate and high sales velocity Amazon wants these two things so select your keywords to focus on this more on this later number two single keyword ad campaigns are a GameChanger they let you allocate your entire budget to

one keyword or as offering you unparalleled control and the ability to fine-tune your budget your top of search bid placement and more to maximize Effectiveness let's switch over to my screen and I'll go over how we set up our campaigns now we left off in the last video showing you how to organize your search term report now I'm going to show you how to actually create these campaigns now a couple things to note is that I focus on sponsored products you've heard me say it over and over again in this whole thing sponsor products is

the 8020 of your Amazon advertising sponsored products is just going to help you scale faster and it's going to help you scale more profitably as a result now let's go through naming the campaigns first now broad match campaigns are as I talked about earlier Discovery campaigns so with the discovery campaign what that means is it's just trying to discover new keywords and so usually we don't like to be as aggressive for those and we like to save that aggression for our exact match campaigns which are our scale campaigns and so how I name these I'm

going to show you that here in just a little bit so let me make a new column here to the left and what I do here is I'm going to make exact match and Broad match and I always like to plan in a spreadsheet and then I like to then execute in Amazon so it's going to be the template is going to be br rore asore search term so that's the broad match version and then the exact match version is going to be op which stands for exact match for us and then that's just what

our software uses and I'm not teaching you software in this course but you can use it eventually and then oow or excuse me ow is exact match and op is product placement so that's going to be your as's right here and so let me show you a few examples of this and so here's our as so it's going to be br _ asore kids chef hat same thing here Chef hats for kids this one's going to be kids chef hat and apron's going to be something different but we're only going to do this top one

for the broad match so we don't actually have to do that I was just doing some extra work just to kind of prove that point so let's block that out so let's do this one so again this gonna be o and we're going to do the Asin which going be right here it's oow or exact match kids chef hat then op GNA be the other one and then the target as so this should be op Target as okay so we'll put that right here then we'll come up here do that one good okay so we

got this one so again I'm planning before I go execute just makes it a lot easier Chef kids hat perfect so we got all our names planned out and now what I like to do is I start like to start with a daily budget that's a little smaller so I like to make small bets and then go all in on the ones that are really working so with these words at the top here I I usually go with a bigger budget because they're proven to work they've already gotten seven seven and 10 orders and so

I'm not afraid to go a little bit more all in with those and then with the ones towards the bottom we'll just start with a $5 to $10 a day budget depending on how aggressive you want to be and then we'll just go from there so with this broad match campaign make sure you upload your negative phrase in your negative exact campaign that you made in the previous lesson that's just going to help you save a lot of money and I'm going to show you how to do that here in just a little bit and

then finally setting your initial bids is just right here so this is your initial cost per per click with the broad match you might want to go a little lower than the 249 but with the rest of them you can be aggressive because they are they are shown to prove sales and they have a pretty decent conversion rate as well so let me jump into Seller Central and show you exactly how we do this all right let's jump back over to campaign manager I'm going to show you how to make that broad match one first

so we're going to come down here to create a campaign you first might want to check if you have it or not I'm going to come back to the spreadsh sheeet we're going to do broad match kids chef hat and then we're going to do the one variation cuz we're only focusing on that one variation then we're going to do manual targeting keyword targeting we're going to enter a list we're going to put that keyword in there uncheck excuse me this is our broad match so keep that checked so broad will be checked we're going

to add keywords you can see right there 0 92 and our spreadsheet said we could go up to 249 this is not we're not going to go as aggressive but I do like to go a little higher than that so we're going to do about a15 just a little more aggressive no Rhyme or Reason to that now we have our negatives let me actually scroll down here first and change the campaign name to that don't worry about any bid placements for now but we're going to actually do down only switch that Dynamic bidding to down

only let's upload our negatives so we got our negatives exact then we got our negative phrase oops negative phrase got those uploaded and that's how you make a broad one again small bets we're going to just start out with $5 because this is a broad campaign and that's pretty much it that's how you create a broad match campaign and then you hit launch campaign now I'm going to show you how to make an exact match campaign same thing sponsored products come back over here you don't have to upload negatives to an exact match campaign we're

going to grab the name of that here and we're going to find that as there it is come down here do manual targeting keyword targeting enter a list uncheck broaden phrase just going to be kids chef hat add the keyword 75 cents we're going to come back over here it can be up to $249 $249 save super aggressive but that's what we can do based on our conversion rate don't have to worry about negative keywords because it's an exact match Dynamic bids down only and then exact match so you can see it already has this

name so that means it's already running and so that tells me that and then we're going to go a little bit more aggressive with this one probably start out with $5 to $25 a day and it all depends on your category if you have higher cost per clicks you're going to have to go with a higher daily budget so that's how you make an exact match campaign pretty simple we discard that one of course hit launch then finally product targeting campaign so again sponsor products continue highlight that go to that as one as we're going

after manual targeting product targeting we're going to go individual products search or enter list put that asent in there not expanded exact target 75 cents we can go up to 70 cents and so that's actually a pretty good bid but we'll go to 70 cents you don't have to worry about negatives because it's like an exact match campaign and dynamic bids down only follow op the as we're going after plus the as we're targeting you can add it to the portfolio right away I haven't gone over that in other ones but yeah and then again

start small small budgets launch campaign and then I'm going to do that for each and every single one of these individually that's how you make single keyword add campaigns because you can optimize everything from the bids to the budgets to everything around that single keyword so as you can see setting this up can take a long time to create all the campaigns you need however with software this can be done in just a few clicks we have a coaching program where we show you how to use software to automate these tasks saving you a ton

of time and money to learn more head to freedom.com today we're focusing on how to dominate Search terms by effectively targeting asens this strategy is crucial for Amazon sellers who want to maximize their visibility in sales let's break down how to create a halo effect around your product by targeting the right asens and optimizing your bids in Amazon PPC 80% of your sales typically come from 20% of the keywords or customer Search terms our objective is to identify those Search terms starting with the most influential ones we aim to establish our products presence not only

in sponsored product section but also organically and the customers who bought this and frequently bought together sections we are essentially going to show up everywhere to your customer when they search your top Search terms let me share my screen and we'll jump into how to dominate a search term and so this is our search term report we've eliminated all the ones that are making less than three orders and we just have the ones that are making orders so you can see right here chef hat kids is one of our biggest Search terms that we have

and so what I'm going to do with this is I'm going to head over to Amazon and I'm going to show you exactly what we want so the first thing that we want is we want to be showing up for chef hat kids at the first search volume or the first top of search sponsored spot right here so we want to show up right here but then secondly what we want to do is we want to show up on all these organic ones as well because the majority of your Click Share is going to everything

above the fold which is before people start scrolling they're usually clicking on one of these and buying one of these so this is where all your traffic is going for chef hat kids and so we not only want to show up for the top of search in a single keyword exact match campaign but we also want to show up on all these products as well and so that's what I'm going to show you today and so what we use for this is we use helium 10 so with helium 10 I'm going to do my search

and then I'm going to click helium 10 right here and then I'm going to go to as Grabber it will take about 1 minute or 30 seconds to pull up all the asens and then you can see them all right here and so then what we're going to do is export we're going to export this as a CSV file and then I'm going to come back over here to my spreadsheet I'm going to go to file import and at the end of this I am going to show you why we do this we're going to

upload and then we're going to grab that bullet in we're going to insert into a new sheet and then what you're seeing here is is you're seeing asens for the ones that are showing up in order and so this is the one that shows up at top then first second third organic so now that we have our asens pulled up what we're going to do is we're going to pick the asens that we want to Target based on the Click Share because the ones that are at the top here are going to get the most

clicks and we usually want to go after the top three at minimum or at top six if you're being a little more aggressive and so sponsored we want to go after the top three yours might have three ours just has one and then the top three to six organically I just worry about the top three because that's where the majority of the traffic is going and so we're going to come back here and you can see that one one sponsored and then one two three is the organic and so we're going to Target these with

product targeting ads and so we're going to do single keyword or single as product targeting ads for our as on those asens and the reason we do that is because when somebody clicks here because what happens is they come and they're going to click these top three to compare them and you're to show up on every single one of them I'll show you where so when they scroll down you're going to show up right here and then when they look in this one you're going to show up right here and the goal of this is

to then get so many sales through this that we end up showing up in the buy it with frequently bought together or something like that and so that's a very simple way to Target a search term that you're already dominating for to then show up everywhere as you can see targeting Asin for specific Search terms is a powerful approach in Amazon PPC by by understanding which asens to Target and how to strategically place your bids you can significantly increase your visibility and sales of your product now if you want to see more of how we

automate these tasks and how we automate PPC to focus on more strategic growth visit freedom.com and learn more about our Perpetual Sales Machine in this video I'm going to show you a powerful technique to uncover the top Search terms your products rank for organically that you may not have ads for this is about getting the most out of your PPC campaigns without wasting a dime let's boost your visibility and sales on Amazon with a smart reverse as lookup strategy let's jump over to my screen and go over the third part of scaling your Amazon PPC

one powerful yet overlooked PPC strategy is targeting keywords and phrases your product already ranks for organically this allows you to gain quick visibility in sales momentum for terms you know convert in this video we'll cover how to identify and build out these low hanging fruit Search terms using a reverse as lookup going after organic search share with paid ads can significantly accelerate your Amazon sales all right let's switch over to my screen and I'm going to show you exactly how to do this so here we are inside the search term report that we pulled in

the previous video now what we're going to do is I'd usually do this one but for this purpose I'm going to do the third one but you would do the top one and there's a reason I'm not doing the top one it's because there's a lot of medications in there and I didn't want to show you a one with a bunch of medications so um I'm going to go after acid reflux supplements I'm going to come over here to Zang Guru and I'm going to click create session going to be called acid reflux supplements and

then you can put your as in there as well so you know which one you're going after and and then we're going to put our product in there and we don't need the three pack just that one and then we're going to add listings from Amazon so acid reflux supplements and then we're going to select all you can see right there order number three which is great Okay so we've got all those in there we're going to run the session so this will take anywhere from 5 minutes to 30 minutes and so you just got

to wait patiently for this to work and then we'll jump into this here in just a little bit all right our keywords on fire session is complete so we're going to click this Arrow to open the session we're going to come up here to SEO analysis and we're going to come here to keyword view this is what I want to see tells me the keywords and where I rank for them I'm then going to export this into a CSV I've never played with table settings so let's look at that yeah so actually I don't care

about anybody else but my product which I believe is this one right here or it could be this one over here let's look so we're going to come over here get my product let's find our as come back over here and we'll find it there it is so um let's get rid of every single thing every other one but mine I don't know if this will download like this so we're going to check this out but you can at least look at the data here like this all right so now we're just going to have

the data for my product right here and so what we're doing here is we're looking for which ones we're actually ranking for so you can see 7 4 4 unranked 11 10 and so now what I'm going to do is download this and a CSV we're going to come back over here to our spreadsheet that we've been building everything out of and we're going to go to file import upload browse and then grab that and Pull It in next we're going to go to to insert new sheet and import data so that's going to bring

it in and it looks like it didn't matter that I sorted it but if you want to look at the data you can filter it to just your product there now we got to filter your product here so there is my product so I'm going to delete the rest of them and then here we go so what I'm going to do here is highlight everything I'm going to hit view freeze the first row go to data sort range Advance sorting range options and then we're going to do column D which is my product A to

Z and what that's going to do is it's going to show us all the keywords that we're ranking on organically and we may or may not have a sponsored product for that and so what I like to do is I like to then take maybe the top 10 you can do 10 to 25 depending on how aggressive you want to be because you can see we're already showing up organically for these Search terms and so we're limited on budget so I'm just going to do my top 10 which is going to be these right here

so what I'm going to do is take these over here and I'm going to do a build just like we've done a build in the past so we're going to take this and we're going to go three to the left I'm going to go borrow from my spreadsheet which is right here we're come over here put them in and then we're just going to build an exact match campaign around this all right here's what you need to do next number one set up your reverse as lookup session today decide on your strategy is it going

to be aggressive or conservative and then tailor your keyword choices accordingly number three organize your findings in a Google sheet and create a single keyword exact match campaign using this targeted approach not only enhances your visibility but it also optimizes your advertising spend you're not just throwing money at the wall to see what sticks you're investing in proven Search terms that lead to sales if you found this tutorial helpful make sure you like share and subscribe for more Insider tips on scaling your Amazon business today I'm going to break down a straightforward five-step system for

optimizing your PPC keywords this includes bid adjustments and budgeting before we jump in though remember our focus should always be on tacos total advertising cost of sale not just aost your advertising cost of sale why because it's about the big picture boosting organic rankings enhancing your profitability or improving your profitability and not just looking for performance of individual campaigns I'm Dr Travis Ziggler a retired optometrist who achiev Financial time and location Freedom by building an online business to $500,000 per month and then selling it for a multi-million dollar exit I did this by focusing on

Amazon PPC and my Perpetual Sales Machine system I've also helped other brands exceed $10 million per year in sales through my agency unlike many gurus I have real experience in creating successful businesses online and specifically on Amazon but enough about me let's switch over to my screen and jump into the fstep system for adjusting bids inside your Amazon PPC ads all right so here we are inside campaign manager again and you're going to come over here to sponsored ads and bulk operations when you click that it's going to bring you to this screen right here

I want a date range that's a little bit broader I don't want to go with yesterday's date range it's not going to give me enough data and so what we're going to do is we're going to download about a 60-day report so we're going to go date range go back as far as we can essentially April 5th and I do like to leave a little attribution so I don't want to go right to the fourth and so we'll go to to the first and that's going to leave a 3-day attribution to let sales catch up

to the data we're going to create a spreadsheet for download right here you don't really need to touch much of this I don't this is going to give pretty much everything that you have and you don't want to bring in campaigns that have zero Impressions or terminated campaigns these are just going to be active campaigns so we're going to click that it's going to be requested and you can see down here that it's requested on June 4th 2024 and then what you can do is just kind of refresh and depending on how much data you

have it may take a little while to download this report or to make this report okay you can see now after about 15 to 20 minutes it has appeared so I'm going to click download after it downloads I'm going to come back to this Google sheet I'm going to go to import we're going to click upload browse see this bulk report right here we're going to create a new spreadsheet and open it up we're going to click open now and it's going to pull it up and so what we're going to do here is come

to sponsored product campaigns right here you can see there's quite a bit of information in here what I'm going to do is just copy this to a new spreadsheet the reason I like to do this is I like to manipulate this in order to make some changes to it and then take it back over to the other spreadsheet so what I'm going to do is I'm pretty much going to take all of this I don't really need to have any of this visible so I'm just going to hide it and what I'm going to focus

on is just your cost per click right here according to your conversion rate and everything and we're going to calculate our maximum cost per click and so what I'm going to do is make a couple columns to the right we're going to do maximum CPA maximum CPC just like we did in the other video your maximum CPA is what you calculated in a previous video it's essentially your profit margin and so your profit margin is going to be or your profit excuse me not your profit margin is 591 so I'm going to put maximum cost

per acquisition right here we going go all the way down and then what I'm going to do here is we're going to calculate this it's going to be maximum cost per acquisition times your conversion and that's going to be in dollars as well and so this is what we're going to be changing our cost per click over here in order to make the changes so you can go into each individual campaign and make that but you don't have to so what you can do is you can just take this whole column and we're going to

copy it and I'm going to take it back to that original campaign we're going to find our cost per click here which is right there and I'm going to right click paste special values only and that will change all the cost per clicks that we're going to change according to the campaign and according to just the math this is essentially what's going on inside software is it's changing the bid based on what your target is and based on what we're doing is we're basing it on your break Target and so it will change all those

then what you can do is you can download this as an XLS file so go to file download XLS we're going to go back to campaign manager see if we can get our bulk sheets to work there we go we're going to choose file and then we're going to upload this right here once you upload that it will start to make those updates inside your file again if you're not comfortable doing that you can adjust your bids inside each individual campaign but I just showed you a way to update pretty much all your campaigns that

are active in about 2 seconds so it doesn't take that long and what we're doing that is we're basing it based on excuse me we're basing it on your maximum cost per acquisition in the break even AOS Target your action items for this video download your bulk downloads report regularly pull this report usually weekly to stay updated on your campaign's performance and then to adjust your bids number two calculate your Max cost per click use the formulas to determine the optimal cost per click for your keywords number three adjust bids in campaign manager if if

you're not comfortable doing like a bulk update or if you are comfortable doing a bulk update upload that bulk update Implement your new maximum cost per clicks or your bids enhance the effectiveness of your campaigns number four schedule weekly reviews make this process a part of your weekly routine to continually optimize your PPC efforts number five if you're starting to feel overwhelmed by all the intricacies of Amazon PPC simplify your journey with automation discover how we use software and automate bid adjustments on an hourly basis this is also known as day parting to make this

easier inside of our Perpetual Sales Machine our exclusive program offers in-depth insights into automation techniques used in our agency become part of our Mastermind and learn more at Freedom flywheel.com remember Amazon PPC isn't just about setting up campaigns and letting them run on autopilot it's an ongoing process of testing analyzing and refining by focusing on tacos not just AOS and implementing these five steps you're not just playing the game you're strategically winning it your bids will be updated every time you perform this task again software can automate this for you and it will do this

for you every single hour it will increase your bids during times of high conversion rate and it will lower your bids in times of low conversion rate again if you're interested in learning more sign up at Freedom flywheel.com in this video I'm going to show you how to save thousands if not tens of thousands of dollars on your Amazon PPC I'll guide you through a simple effective pausing and negative keyword strategy that we use on a weekly basis we'll also cover what you should be tracking to ensure your PPC campaigns are topnotch let's jump into

the five steps to save you thousands of dollars I want to go over a few Concepts you must understand first and then I'll share my screen and show you how to do this step one you need to embrace feedback loops you need to use campaign data as a feedback loop continuously optimize your campaigns by assessing their results and making necessary adjustments this is what we'll be going over for the rest of the video but you have to embrace data if you hate data then stop doing PPC now and delegate it to somebody else like our

agency this is why chapter six on scaling your Amazon PPC campaigns is so important in that video and chapter I taught you how to look at the search term report and use the data presented to scale your Amazon PPC we recommend doing that every month because of the data it provides for your business step number two focusing on conversion rate and Tacos not AOS you've heard it over and over again in this course but I'm going to say it again the real game changer is tacos your total advertising cost of sale unlike AOS advertising cost

of sale tacos gives you a broader view of how your ads impact overall revenue and profitability by targeting High converting keywords you can can improve your organic rank which in turn reduces tacos and increases profitability stop fixating on individual campaigns AOS reiterated so it really sinks in stop fixating on individual campaigns AOS instead focus on conversion rate and Tacos some high AOS campaigns can significantly boost organic rank bringing down your overall tacos therefore increasing your profitability if you don't understand that by now the only thing that matters is number one high converting Search terms regardless

of AOS lead to an increase in organic rank which leads to a decrease in tacos which leads to an increase in profitability don't make big decisions on AOS alone step number three account wide AOS perspective you need to look at your overall account AOS rather than your individual campaign AOS some campaigns might run at a high AOS but still contribute to reducing your tacos making your business more profitable overall our exact match campaign for the word s treatment ran at 150% AOS but contributed to three to four sales per day significantly increasing organic rank for

the whole keyword Silo of sty this led to a lowering of our tacos and an overall increase in profitability do not look at individual campaign echos I put these points in here over and over again in this free PPC course to really solidify them in your strategy and in your mind for step four I'm going to jump over to my screen and show you how we pause and then add negative keywords this is what my setup looks like when I'm pausing campaigns on a weekly basis what I'm doing here is on my left side I

have my criteria right here so step four is what we're on bi-weekly optimization pausing in negative keywords and there's two big steps that we do we look at high aost campaigns first and so here's the instructions we're going to set the date range to 30 days leaving a 5-day attribution window so today November 30th we're going to go back to the 27th I know that's only three days but Cyber Monday was that day so that's why I'm going to do it we're going to go to the 27th through the 27th October 27th through November 27th

that's a 30-day window with a little bit of an attribution for Amazon to catch up and then we're going to set sort the AOS column from descending highest AOS at the top so let's scroll over to AOS and we're going to look at the highest at the top so you can see this one's 150% going to pause that one this is an exact match campaign 103% for exact match campaigns we consider pausing if the ad spend or the aost is above 100% so if the aost is above 100% I'll probably pause it you can see

right here it's over 100% I am going to pause it we also pause product targeting campaigns which are op so you can see right here 74% I'm okay with that 68% and I'm okay with the rest of these a Coes they're not too out of control for me our Target right here on this account is about 40% and you can see that overall let me get the AOS pulled up we're at 37% so I'm not going to be that aggressive with my pausing because overall our account AOS is where I want it to be and

therefore I don't need to pause that much so I'm just going to pause those two I'm going to be a little less aggressive in pausing today now let's look at negative exact so this is going to be for broad phrase Auto campaigns that have greater than 50% AOS now remember we talked about with broad phrase and auto campaigns we don't use a lot with phrase but you'll see a lot of broad Autos in here those campaigns are Discovery campaigns therefore we're trying to discover new keywords all the time and when Amazon is doing that you're

going to find Search terms in there and asens even that you need to make negatives now we should have already uploaded our negative phrase list that we created over in chapter one when we did keyword research but we also need to optimize them throughout every week just to see if we can make more more Search terms and more asens negative so let me show you an example of that as well so my first broad campaigns right here is at 53% our criteria is anything over 50% we're going to we're going to look to optimize it

so let's look at this one I'm also just going to look at this other one just so you guys can see another example and then I'm going to just scroll down a little bit further there's another broad one operating at 30% with 65 orders significant sales velocity there selling about two a day so we're going to leave that one alone and that should be good there's a random phrase in here not doing too bad here's the auto campaign let me show you that one as well all right so with broad phrase and auto I want

to reemphasize that we usually never pause the campaign we usually always work to optimize the campaign now we may consider pausing the campaign if it's at like a 200 to 300 to 400% aost but you can always optimize broaden Auto campaigns keep that in mind when you're doing this so let's head over and I'll show you how to optimize it so here we are inside the add group level we're going to click here and then we're going to come down here to search terms this is all the Search terms that you're going for over the

last 30 days and what I like to do is just sort it by spend and when you sort it by spend it's going to show you the highest Spenders first and with this broad campaign you can see that there's nothing really going out of control too bad yes the AOS is at 53 % but I'm okay with that there's not really a lot of clicks on this and so nothing to really do here so I'm just going to close out of that we're going to do the same thing for this broad campaign probably see the

same thing so we'll sort it by spend and you can see this one's got eight clicks three sales I'm going to leave that one on nothing else is really out of control but you can also just kind of look through these and see if there's any words that just don't make sense it looks like all these look pretty good so I'm going to close out of that one too same thing here this is the auto campaign now we're going to click into the ATM we're then going to go to search terms sort it by spend

then you can see a little more action on this one but not anything too crazy but what I'm looking for here is words that just don't make sense with this product and then I'm going to add them to my negative targeting you can see I've already added quite a few negatives that's why our targeting is pretty on point with this um but if you'd find a word that just doesn't make sense like it's cooking let's go look at Amazon I always like to just search what comes up for Amazon for kids cooking because that's a

very browse based keywords they're probably looking for a lot of things like knives and recipe books and you can see there's no aprons here on page one so that tells me that Amazon doesn't consider kids cooking relevant for my apron and so what I'm going to do here is I'm going to take this I'm going to take it over up here and I'm just going to type it in I'm going to take a quick look at it just to make sure we're not making any sales somewhere else on another search term around kids cooking and

you can see it is causing some clicks kids cooking aprons we are applicable for that so what I want to do is I want to come over here to negative targeting and I'm just going to negative exact kids cooking and that will get rid of that keyword and save us a little bit of money and you're going to do that every single week now these are very very small campaigns because this is a very small account this is one of our test dummy accounts that we use to develop our software and for the training purposes

but you're going to have a lot more words in there when you do your account so let me know if you have any questions about yours I'd be happy to audit your your campaigns for free for you just to kind of show you how to do this just leave a comment below this video and we'd be happy to jump on a call and just do that for you so keep that in mind leave a comment down below to do that all right so we considered pausing exact product targeting and sponsored display product targeting we don't

optimize these because there's not much optimization to do we then went through and added our negative keywords in here as well so we looked to add negative keywords we didn't find much though so now we're going to move on to filter number two which is right here it's going to be zero orders so we're going to do that same thing come up here enabled we're going then going to do filtered by zero orders and then we're going to sort it by ad spend with the highest being at the top and we're we going to do

the same thing so we're going to look for things that have been spending a lot but making no orders so I know that these have zero orders so I don't have to worry about AOS this one right here so we're going to pause anything with greater than 25 clicks and zero orders for this product now if your product has a lower conversion rate you need to adjust this so if you have a higher conversion rate you might want to go after 10 clicks so we have a pretty high conversion rate on this product so this

product targeting ad that's shown 13 times with no sales I'm going to turn that off it's going to save us $18 for this exact match one this one might be they might be looking for just a direct hat um kids cooking aprons these are all pretty relevant and they're getting clicks they're just not getting sales yet so I'm going to leave those on this one right here is a broad match campaign so with broad we're going to move on to negative exact but these ow for us is exact match campaigns not much you can do

to optimize those again so you're either going to pause them or you're going to leave them on we're going to leave them on and the reason we leave them on is because then we can adjust the bids to optimize them and then same thing with broad you can adjust the bids to optimize them we'll show you how to do that in another video but let's just work on optimizing them by adding negatives so we're going to open up that broad let's see if there's any other ones on here looks pretty good and something else I

like to do is this is kind of more of a monthly thing that we do is we like to just clean up our accounts and so what we'll do is we'll look for older campaigns so these are over a month old that are getting no sales and so what I like to do here is just clean these up so what I I'll do is these aren't getting sales and they're not getting clicks so I'm going to filter another one clicks equal to zero and this is no sales no clicks but they're running and so you

can see we've got about 31 campaigns here and none of them are new so that tells me that Amazon just doesn't find these campaigns relevant and so what I'm going to do here is just highlight all of them and just pause them just get rid of them and then what that does is it just helps Focus up your thing but going back to this so we're going to look for negative exact matches that we can make in this broad campaign so we're going to click into the ad group again we're going to make sure our

negative targeting has been uploaded so let's go back to the campaign level see if our negative keywords have been uploaded so no negative keywords have been uploaded to this one and so what I'm going to do is I'm I'm going to go back to my negative keyword Master list let me get that pulled up and here's our Master negative list so I'm going to pull this down grab all of these come over here and I'm going to do negative targeting phrase add those in and this is actually going to be step seven I'm going to

show you that here in just a little bit let me actually just jump down to step seven actually just because I'm doing it for you right now so step seven on our sop is continuously adding negative keyword updating and so you're going to constantly be adding new Broad New a Auto and maybe even new phrases if you're going to use phrase match but we don't like to use phrase match and so as you continually add Auto and Broad campaigns you want to go back to your master negative list that we made in chapter two and

we're going to upload it to all those new Broad and auto campaigns to save you money in the future so step seven is continuously uploading those to your list all right let's go back to this one so we're going to go to the Search terms and we're going to sort it by spend you can see not a lot of clicks or anything so everything looks pretty good very few clicks very few was little ADD wasted ad spent so we'll leave this on even though ours does not have Ruffles so I just found a brand new

phrase I'm G to add to my master list and then I'm going to add it to over here so even though you're not getting a lot of clicks that aren't converting you can still look to see look for Search terms that may not make sense to your your product all right so that was step four now step five as you can see right here is weekly unpausing so what happens is when we go through this and we pause these different campaigns sometimes we can pause one an attribution can catch up with Amazon Amazon's attribution can

be delayed up to seven days but usually it's about 48 hours and we want to make sure that we didn't pause a campaign that might actually be profitable for us so with this one what I'll do is I will go to the pause campaigns I will then sort by sales with top sales being at the top and then you can see right here still pretty high a Coes so I'm not going to unpause these but let's say attribution caught up and these a Coes were now on our normal range we would then unpause these and

get them running again keep that in mind and then finally with step six bid adjustments and so what we want to do here is we want to regularly adjust bids for campaigns that aren't really producing much and so how we do that is we go to targeting and we're going to do enabled and clicks equals zero so you can see all of these products were or excuse me all these Search terms that we're not getting any clicks for and so what I'm going to do here see we're getting some Impressions but not much is I'm

going to highlight all of these and I'm going to bulk actions and I just want to get some data on them because right now they're not serving and so we're not getting any data on them so I'm just going to increase it by 30% I am more aggressive and so if you don't want to go 30% you can go 20% but then you can see here we just raised all those bids and they went above the suggested bid so they'll probably start showing a little bit more and so that's how we do step six with

weekly pausing and adding negatives you can save yourself a lot of time and money leading to more profit to put back into growing your business or paying yourself a lot of what we discuss can be automated with software that's exactly what we show you in our Perpetual Sales Machine program for a deeper dive into optimizing your Amazon PPC and driving exponential growth learn more at Freedom flywheel.com all right action items for this video number one regular pausing and optimization weekly you have to pause exact and product targeting campaigns that underperform based on your AOS or

that have zero orders with excessive clicks number two regularly update and upload negative keyword additions optimize your broad phrase and auto campaigns by continuously adding negative keywords this helps reduce unnecessary spending and focuses your budget on high performing keywords remember maintain a master list of negative phrase and exact keywords for quick reference and application in future campaign launches in this video I'm going to show you how I track Amazon PPC success for my Brands and all our clients Brands as well success in advertising across platforms like Facebook Google and Amazon hinges on diligent tracking and

understanding key performance metrics the objective is to elevate sales and profits while minimizing costs by establishing an adhering to a straightforward tracking system you may initially invest more in advertising yet the outcome will be increased profitability now I was once on a panel in Amazon PPC panel up on stage and they were going through this panel and all the other PPC gurus on there and some pretty smart people on there and they asked the question somebody on the crowd asked a question what metrics do you measure with Amazon PPC and it went down the line

and they were talking about all these crazy metrics and I'm just like that's a lot of work to measure all those metrics and I'm here to tell you and it came to me eventually and I said the only metric that matters the most crucial metric in business is total sales growth and profit evaluated both quarter over quarter and year over-year this indicates the overall health and progress of your business you do not need to go crazy with the data and tracking every single thing that's out there keep it simple this is the 8020 of kpis

for your ads overall sales growth and profit quarter over quarter year over-ear a lot of people look at week over week day over day month over month but there seasonality there's so much to it that it's best to compare quarter 1 to quarter one of the previous year all right understanding tacos tacos again I'm going to go over this again and again tacos or the total advertising cost of the sale is a crucial metric for stability aim for a tacos of 10 to 15% for growth Target 15 to 20% now I'm going to tell you

a crazy story at I love we operated a tacos of 42% that means 42% of our Revenue went right back into advertising this was during our customer acquisition phase but when we shifted Focus to profitability we brought it down to about 177% when you launch a new product you might see a tacos as high as 50 to 75% but this should decrease as your organic rankings improve if your tacos is under 10% consider being more aggressive you need to bring up your AOS to maybe bring in more sales velocity which will then maybe raise your

tacos a little bit but it'll increase your overall profit number remember the real game changer is tacos total advertising cost of sale unlike AOS which is your advertising cost of sale tacos gives you a broader view of how your ads impact overall profitability by targeting High converting keywords you can improve organic ranking which in turn reduces your tacos and increases your profitability look at your overall account AOS rather than your individual campaign AOS some campaigns might run at a high AOS but still contribute to reducing your tacos making your business more profitable overall our exact

match campaign for the word s treatment ran at 150% acos but contributed to three to four sales per day significantly increasing our organic rank for the whole keyword Silo of sty this led to a lowering of our tacos and an overall increase in profitability do not look at individual campaign EOS all right let's talk about organic versus advertising sales ratios this isn't one that you have to measure but it's sometimes handy to look at you want to strive for a balance between organic and advertised sales the ideal ratio is 60% organic to 40% paid but

with Amazon's increasing pay toplay nature this might shift to more like 40% organic and 60% advertising and if you're just if you're a new brand and you're just launching probably going to shift more towards the advertising as well let's talk about daily and weekly tracking we have lagging and leading indicators that we Monitor and these are key metrics that we regularly monitor on a weekly basis you can do this daily as well but I recommend weekly we recommend watching Revenue profit ad spend ad sales AOS tacos and then new campaigns created lagging indicators like Revenue

profit ad spend and Tacos provide insight into how your campaign's past performance is doing in contrast leading indicators like new campaigns added give you a glimpse into future potential so when you create new camp campaigns and you create a certain amount you can see if it's creating a lag or an increase in revenue and profit so let me switch over my screen and show you how we do this so this is it this is our very very simple weekly tracking spreadsheet and then you'll just make another one for monthly and another one for quarterly it's

the exact same spreadsheet it's just the time frame that you're measuring and you can see we we're measuring Revenue profit ad spend ad sales the nice thing about this is then aost will populate and Tacos will populate and then new campaigns created so let me fill in a couple of these just to kind of show you what this this what we're doing here now a performance hack is when you're doing your weekly numbers I like to do this as the business owner I like you to do these metrics because it will take you literally five

minutes but it gives you a good pulse on the business and you can look and find Trends as needed but going back to this when you do this also do your weekly optimization that we talked about in the previous video for pausing and for adding negatives so pausing campaigns adding negatives unpausing campaigns go back to the previous chapter to look at that but just make it put it in your calendar for 30 minutes every week to do this and then do the Amazon PPC organiz or Amazon PPC optimization which is the pausing unpausing and putting

negatives in so let me show you how to do this so we use Zang Guru for this so we're inside of Zang Guru right here and what I'm going to do is just come down here and I'm going to go to custom range and we're going to do 1029 to14 apply then you can see right there gross revenue 92287 profit was 5779 add spend I like to go to campaign manager for that so we'll do that same time frame suspend is right there let me get sales in here as well suspend was 30721 and then

add sales 68466 so you can see it calculates our AOS our tacos and then we can go into see how many campaigns we created so I'll go sort it by start date and we'll look for just the time period of that so we're scroll down and it looks like I'll just manually count these one two 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 31 32 33 34 35 36 37 38 46 so we actually added quite a few

campaigns I didn't expect that many so 46 campaigns created and then we'll do that same thing for this date 115 through 1111 same thing we'll go to Zan Guru put that custom date range in 839 or 840 and 21 let's made a little more profit that month or that week add spend to add sales 273 640 273 and 640 and then we'll count how many campaigns we made so one two three four five only five that week and then you can just do this again and this is all we do this is like what we

monitor this is what we track this is what we do to make sure our clients accounts are looking good and we monitor this on like I said a monthly and a weekly basis all right here's a productivity hack while we're reviewing these metrics optimize your campaigns by pausing underperforming ones adding negative keywords and adjusting bids for better performance don't forget to check for keyword indexing regularly remember the ultimate measure of success is total sales growth and profit that's cash in your pocket assess these quarter over quarter and year over-ear mastering Amazon PPC is a continuous

process of monitoring analyzing optimizing and scaling by staying focused on key metrics like tacos and AOS and then regularly adjusting your strategies you can significantly increase your sales growth and profitability it's all about making data driven decisions to stay ahead of the competition for more tailored strategies and a comprehensive approach to Amazon PPC where we show you how to start using software to automate parts of your Amazon PPC and the rest of your business join our Perpetual Sales Machine coaching program at Freedom flywheel.com we're here to guide you through every step of your Amazon Journey

helping you transform metrics into meaningful success we only open this up to a few people at a time so go to Freedom flywheel.com right now all right your action items for this video commit to a regular schedule preferably weekly for analyzing key PPC metrics such as Revenue profit ad spend sales AOS and Tacos as you saw from the screen share it only takes about 5 minutes this routine will ensure you're constantly aware of your campaign's performance and able to make timely decisions encountering challenges selling on Amazon is par for the course in this video I'm

going to talk about quite a few things that can go wrong and your next move to fix them I'll guide you through the essential steps to take when something does go Ary in your Amazon business number one is assessing account health and performance firstly take a holistic look at your account health and overall performance this will give you a bird's eye view of where things might be going wrong sometimes the issue could be as simple as a minor account setting that needs tweaking or a warning that needs acknowledgement if you are suspended I highly recommend

getting an attorney involved let me know in the comments if you'd like the attorney I recommend the most number two evaluate your reviews and ratings if you see a sudden drop in sales your product reviews and ratings are a direct line to customer feedback and so that could be what's causing it negative Trends here can significantly impact sales addressing any issues highlighted in the reviews can help improve your product and your customer satisfaction number three competitive analysis you need to understand what your competitors are doing CU that can provide invaluable insights are they bundling products

are they offering a more competitive price analyze their strategy and see if there's something they're doing that you could adapt or improve upon in your listing number four pricing strategies regularly compare your price with that of your competitors pricing too high or too low can affect your sales and Market position adjust your pricing strategy to stay competitive while maintaining a healthy profit margin did your coupon get moved did your competition add a coupon these are all things that can adjust that pricing strategy number five Inventory management frequent stockouts can harm your sales in organic ranking

efficient Inventory management ensures you have enough stock to meet demand without overextending your storage capabilities I almost bankrupt my company by ordering too much inventory and I had no cash left but I also lost $250,000 when I stocked out of four of or five bestsellers over the course of a month make sure you get inventory out of spreadsheets and into a software that updates every single hour check out a trial at profitable pineapple express.com number six advertising and promotions check for any advertising suspensions or dips in campaign performance refresh your advertising strategies as needed additionally

consider running promotions like Lightning Deals or discounts to boost sales number seven leverage external traffic utilize external traffic sources like social media email marketing or other online platforms to drive traffic to your Amazon listing Amazon attribution links can help track the effectiveness of these efforts I recommend making a new external ad to your listing every single week as some will do well but most will not but when when you turn on the external traffic faucet can increase your organic rank significantly number eight learn from top sellers observe top sellers in your category what strategies are

they using that you're not learn from their approaches and consider how you can apply similar tactics to your business look at their photos analyze their listing with listing Optimizer by Zang Guru look at their ratings look at their title look at everything number nine keyword in Market Trend analysis ensure your main keywords are properly indexed also stay alert to seasonal Trends and Global Market shifts that could impact your product's demand and sales you can search Trends on Google Trends or inside Zang guru's keyword tracker when faced with challenges in your Amazon business or a drop

in sales taking a structured approach to problem solving and go down this checklist that I just went over to see if you can figure it out if you enjoyed this video check out my free Amazon PPC masterclass in my profile or at profitable pineapple. in this video I want to simplify your Amazon PPC I'm going to show you the power of looking at the entire Amazon PPC funnel and show you what really matters when it when it comes to Amazon advertising my goal is to guide you through a focused approach where we concentrate on the

20% of ads that will generate 80% of your results Master these before branching out into other areas let's explore the Amazon advertising funnel and see how we can apply the 8020 rule for maximum Effectiveness let's jump into the most important part of Amazon ads which is sponsored products this is the core of your strategy in Amazon advertising most sales come from sponsored products if you just focused on sponsored products and ignored the rest you would make more sales and more profit and you'd spend less time doing it ignore sponsored Brands ignore sponsored display if you

want a more effective return on your investment so let's start out with manual campaigns these are the backbone of your PPC efforts exact match campaigns are scale campaigns these focus on keywords that are converting best with high sales velocity phrase and Broad match campaigns these are Discovery campaigns they help you find new keywords that might be profitable we only focus on Broad as using both can be redundant product targeting can expand and help you dominate by targeting specific product asens then there are Auto campaigns these help you target both asens and new Search terms to

scale up on top of campaigns you also need to understand the types of keywords this is crucial from brand name to competition keywords brand names are your gold mine your high converting and cost effective keywords whereas in your competition keywords these are tough they're expensive they're hard to convert since these Shoppers are often loyal to other brands let's jump into that a little bit more so competition keywords these are the least converting and most expensive they involve searches directly for competitors these customers are likely already content with these products and engaging with these keywords is

going to be challenging it's also going to cost a lot and it's going to have a low conversion rate it's hard to sway customers that are already inclined towards a competitor and when I launching a new product I tend to avoid my comp competitors's brand names I actually usually make them a negative phrase so I don't even show up for them when I launch the second hardest keyword is a browse keyword these represent potential customers who are exploring options without a clear purchase decision they're just looking which is akin to somebody that's kind of wandering

around a mall without any specific goal keywords in this category relate to more General searches like iare product or sty treatment where eyelid wipes could be a solution among many these often have a lower conversion rate or more expensive than shop keywords which is our third type of keyword shop keywords are keywords where customers have a specific product in mind but haven't decided on the Brand This category includes keywords directly related to the product such as eyelid wipes or eye makeup remover pads bids can often be higher in these categories due to the greater likelihood

of purchase these keywords will have a much higher conversion rate and they'll lead to a higher organic rank finally there are brand name keywords these are the highest converting and least expensive these keywords are specific to your brand these are customers that are directly seeking your products I know I've told you in this whole PPC course to ignore sponsored Brands but I want to go into it a little bit here sponsored Brands offer creative control and brand awareness they're great for Branding and customer acquisition but they can come at a high cost they are best

used once you've mastered sponsored products you want to use exact match single keyword campaigns for top Search terms and consider again single keyword campaigns one keyword per sponsored brand this will give you more control and scalability when making the creative get as granular as you can with the headlines videos and the photos you want to appear like you're reading the mind of the Shopper this is why we encourage single keyword ad campaigns for example if the keyword you're advertising for is eyelid wipes then make sure eyelid wipes is in the headline eyelid wipes are featured

in the video all the products are eyelid wipes and all the photos are around eyelid wipes begin with video ads and headline search ads for targeting for Branded keywords and winning Search terms no more than 10 always start with an exact match campaign and consider a broad match only when you have the budget that's all I want to go over with sponsored Brands as that shouldn't be a big part of your strategy number three let's next go over sponsored display ads beyond the Amazon platform these ads can get you a lot of Impressions but usually

have a lower clickthrough rate and lower sales it's best to venture into sponsor display ads only after you've mastered sponsored products here are a few pointers start with low bids and budgets create individual campaigns on a per product and a per asent basis and avoid category targeting options avoid vcpm as those are the most costly I do recommend one sponsored display campaign right away though sponsored display audience purchases campaign is especially great for consumables as you can retarget people that have already purchased from you and you're trying to get them back to purchase from you

again finally let's go over Amazon DSP Amazon DSP or demand side platform allows for more advanced level of advertising it's ideal for remarketing to audiences who have visited your product page or for expanding your audience to reach off site this platform offers more customization options than sponsored display and is suitable for a wide range of advertising gos goals lastly I want to go over Amazon TV just stay away you don't need to be advertising on Amazon TV yet you need to master sponsor products first then sponsored Brands then sponsored display and then you may consider

Amazon TV but that's just great for overall Impressions and awareness it's going to cost you a lot of money though with a low intake on sales so your action items for this video start with sponsored products start by mastering sponsored products focus on a high volume High conversion rate campaigns that is what my whole free Amazon PBC master class is about so check it out in my profile or you can go to profitable pineapple. comom and sign up today with sponsored display test out sponsored display audience purchases campaign these are people that have bought from

you before and then you're trying to get them to buy back from you again maybe they haven't bought in the last 30 days especially important for consumables sponsored Brands begin with video ads and headline search ads targeting your branded keywords and winning category Search terms winning category Search terms are 10 sales or more in the last 60 days always start with single keyword exact match campaigns all right in conclusion mastering Amazon PBC is about focusing on what works and simplifying that approach by applying the 8020 rule you can streamline your efforts focusing on the most

effective strategies sponsored products before expanding into more complex areas remember it's not just about doing Amazon PPC but mastering it and with the right approach with my free Amazon PPC Master Class you can become a master at PPC so stay focused keep it simple and go through this whole Amazon PPC master class over and over and over again the one that's in my profile until you've pretty much mastered this whole thing in this video I'm going to be going over how you really scale your brand this is my Eed it strategy eliminate automate delegate this

approach is not just about doing things better it's about doing better things let's dive into how this strategy revolutionize my business I love and how you can apply it to scale your Amazon business as well number one the art of elimination the first step of the Eid strategy is to eliminate tasks that don't add significant value to you or your business start by writing down every single task you perform daily for a week yes every single one at the end of the week categorize these tasks based on their value be it $10 an hour $100

an hour $11,000 an hour or even $10,000 an hour through this process you'll identify tasks that are unnecessarily eating up your time in 2019 I love underwent this transformation we realized that focusing on the 20% of products that were bringing 80% of our revenue and we eliminated 80% of the products we just stopped advertising for them they eventually sold out and this significantly streamlined our operations increased our sales and profitability for the best sellers we also looked at all the channels we were focusing on we were on Amazon UK US Germany Italy Spain France Canada

Shopify clickfunnels and eBay 80% of our Revenue it's probably more like 90% of our Revenue came from Amazon us so we literally shut down the rest we pulled out of Europe in Canada we stopped focusing on funnels with clickfunnels we did leave our website up but we just stopped advertising to it this freed up around $60,000 per month in advertising spend to reallocate towards Amazon us doing this also eliminated five full-time positions freeing up another $10 to $15,000 in cash flow per month you have to make hard decisions firing and letting go of people is

hard but sometimes on the other side of those hard conversations is a breakthrough in the agency we had scaled up to 80 clients and a team of 20 but I was miserable so I 82ed our business I let go of 11 team members and around 60 clients and completely changed the model into what I wanted to do which was create a portfolio of brands that I invest into and that I help scale at the time of this recording we are investors in three brands and own one additionally what are you doing around the house that

you could eliminate TV social media scrolling Etc that you can just eliminate allog together to put towards more productivity all right strategy number two is embracing automation the task that you cannot eliminate should be automated this step is all about investing in technology to make your business processes more efficient for instance I love leverage tools like cortile for Amazon PPC management Zang Guru for Revenue review and product listing optimization and then profitable Pineapple Express for inventory management automating these aspects of the business freed us from the clutches of manual air prone processes especially moving away

from spreadsheets for inventory management that was a GameChanger for us and getting away from manually adjusting bids with cortile and budgets with Amazon PPC the right software not only simplifies tasks but it also opens the door to insights and efficiencies you didn't know existed by the way we offer a full coaching program where we show you how to use these software tools exactly like we did in I love and exactly how we do it in the agency I also just purchased a business called Dr berries and I'll be showing you how we are scaling this

up to a million dollar in 12 months learn more about that at Freedom flywheel.com in my personal life I bought a Tesla because it automates the Driving Experience after you're done with driving you're usually exhausted a Tesla with full self-driving takes away a ton of those micro decisions that you have to make while driving therefore leaving you with more energy I know it sounds crazy but trust me it's true finally number three the power of Delegation finally the tasks that can't be eliminated they can't be automated should be delegated this is where you build your

team delegation is not about offloading work it's about entrusting tasks to individuals who can perform them better than you thus enabling you to focus on strategy and growth right now you are pulled in a million directions therefore you're only giving 10% of your effort to a handful of tasks but someone can give 100% of their effort to that task will be much better than your effort I already hear you whining about how you tried this and it didn't work that's because you hired people that weren't as smart as you and they couldn't figure out how

to do it without you holding them accountable when delegating it's crucial to Define what winning looks like for each role a clear job description and expectations set the foundation for Success at I love we even created a course for team members to take over Amazon ads management ensuring they were well equipped to handle the tasks hire people that are smarter than you regardless of where they are located I have people that are smarter than me based here in the US at some tasks and I've hired Filipinos that are smarter than me at tasks that I

wasn't great at even right now you're watching this I'm getting recorded I have a videographer here he is much better at doing video than I am that's why I brought him in to do this your action items for this video document everything for one week I'm actually in my second week of doing my time analysis study right now and note down every task you do and use Post-it notes or a digital tool whatever works best for you what I usually do is I write it down on a Post-It note and I transfer it over to

a spreadsheet later on categorize these tasks based on their hourly value be honest and critical you can also separate it into hate it like it love it if you're not sure what dollar amount to put on it number two identify for elimination look at the tasks especially those in your lower value categories or the ones you hate and ask yourself is this necessary can this be stopped without impacting my business negatively number three search for automation tools for tasks that can't be eliminated research software that can autom them tools like profitable Pineapple Express for inventory

management cortile and zonguru can be game changers for you and then finally number four delegate delegate Delegate for tasks that can neither be eliminated or automated find competent team members to whom these tasks can be delegated to ensure they are well trained and understand your goals clearly thanks for joining me on this journey to mastering your Amazon PPC I hope you found this course valuable and that you're ready to implement these strategies to boost your Amazon sales and optimize your ads like never before now remember success with Amazon PPC comes from continuous learning testing and

refining your approach the key thing is you've just watched this entire master class now go back through it and start taking action keep the key strategies that you learned in this in mind master your keyword research avoid the common mistakes I went over focus on the correct aost targets scale your PPC efforts effectively and use the EAD strategy to streamline your business if you have any questions or need further guidance don't hesitate to reach out put some comments down below if you have any questions of course your success is my top priority to accelerate your

progress you should join our coaching program around Amazon PBC head to profitable pineapple. to learn more additionally I have an investment fund and an agency that helps e-commerce businesses in the health and wellness space if you're interested in any of that head to profitable pineapple. to learn more don't forget to like this video subscribe to our channel for more tips strategies and share this with anyone you might think will benefit from this course thanks for watching and I'm looking forward to seeing your PPC success hey I wanted to thank you for watching this video and

I picked out another video just for you so make sure you check out that other video and what do they need to do do they need to like And subscribe like And subscribe if you enjoy this content