@MrBeast On YouTube, Income, Business, Career, Content Creators & Beast Games | FO291 Raj Shamani

Mr Beast welcome to figuring out I flew all the way to India just to be on this podcast I heard this is the number one podcast you're like the Joe Rogan of India I am the Raj chamani of India let's just put it this way okay are you all ready start the timer what have you sacrificed in order to reach where you have I mean I literally sacrificed everything how much are you spending in a year well over $200 million spent on content this year between the Amazon show and the main Channel if you have

to tell every YouTuber to ask themselves three questions what would be those three questions Step One is this video original if you're driving down the road and you just see a cow you're never going to think about that again but if you're driving down the road and you see a cow and it's purple you're going to look five times and you're never going to forget that and I think that same logic does apply to ideas the second thing would be you know am I truly putting as much effort into this video as possible the third

question would be what am I improving from last time if you had a podcast what would you do what you really need to be focused on is like how do I articulate better my questions are more well researched and I'm asking things that no other podcast has asked this person so they feel like they're getting more valueless Relentless obsession with making a better product how much money do you make in a yoke [Music] I we all go through moments when we urgently need to send something to someone or get something from someone but we often

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today's guest is world's biggest YouTuber who has more subscribers than the population of most countries he loves breaking records and recently broke 40 Guinness World Records while filming his new show Beast games we have missed the beast on figuring out we spoke to him about his brilliant content strategy how anyone can grow Their audience from 0o to million followers three very important questions which every YouTuber should ask themselves before making a video also he broke down his entire business model of chocolates brand Feast tables the crazy story behind making his show Beast games and in

the end we challenged him to come up with a viral idea for promoting my brand VL home but before you start watching this episode don't forget to subscribe to rajamani clips and rajamani shorts Channel because there we put small clips of this long episode so that you gain more insights in less time every day and if you want to experience an audio version of this episode then it is available on Spotify so you can follow us there as well go watch this episode and watch it till the end because this is one of the biggest

episodes and one of the biggest moments for the figuring out and it's filled with so many insights and such knowledge that you'll thank me in the end now start watching it Mr Beast welcome to figuring out I flew all the way to India just to be on this podcast I heard this is the number one podcast in all of India is that correct yes you're like the Joe Rogan of India I wouldn't like to call myself that yes I am the Raj shamani of India let's just put it this way okay uh and so yep

that's that's why I'm here U and jokes aside thanks for having me on um and yeah we were just thank you so much for coming here let me tell you this because we doing this forly uh you have have no idea how many videos of you being on podcast have seen and implemented those strategies in my team it's insane I mean I appreciate the kind words so let's uh is there anything in particular you want to talk about or there are so many things I want to talk about okay but because I have the biggest

YouTuber of the world I want to make this more of guess a personal consultation session more than okay you know I have an important question because you and Logan both came here yeah and I see both of you has two different creators mhm based purely based on personality okay you have that's an understanding like you I'm not talking about content at all I'm just talking about let's say two really really famous people yeah really really important creators in their fields one is a very humble Creator let's say you are a very humble Creator you're always

available for people you told me that you spend 16 hours in line to help people like click pictures with you that's insane right and you've always been shown as someone who's like just available loving out there versus there's Logan who's like outrageous he's loud he's a little cocky a little douchy yeah like he has his air about himself right yeah both can be two important strategies which strategy works better for a Creator in order to build a long-term F fan following and I'm purely talking about Strate like being strategic about it strategic which is better

for fan building being a a douchebag or being Mr Nice Guy um honestly the strategy that works best for the Creator is whatever you really you are like you can't fake who you are because people will see that it won't come across authentic you you're not going to be able to keep up that facade so I think that's just like Logan was like a state wrestler and that is just kind of more who he is and so he leans into it obviously that's not the kind of guy I am so um I really like you

know have all the strategy in the world when it comes to making the videos and the thumbnail and that kind of stuff but when it comes to your personality you really just kind of have to be who you are or it's just not going to work because you really can't keep up a facade like i' I was telling you I've been doing this for 15 years now I started when I was 11 I'm 26 now like if I was trying to put on some facade of you know being someone I'm not people would know you

know what I mean it would come across right tell me what's [Music] the what have you sacrificed in order to reach where you are what's your number one like the biggest saice you've made for the success you've gotten I got to process that one for a minute uh the big I mean what sacrifices have I made to get here I mean I I mean everything like literally I this is this is all I do this is I mean this is literally Everything To Me is This YouTube channel and I mean the amount of times my

mom cried because I you know wouldn't go to Christmas morning with because I was busy grinding videos which you know I'm not that hardcore anymore this Christmas I'll spend it with my mom you know but back in the day like and by back in the day I mean like last year and every Christmas before that really like you I wouldn't take Christmas offs because I was like Mom this like I need I need to be grinding like I I can't like if what if I take this day off and someone else is working right so

I I mean I didn't take holidays off I didn't do really anything like I didn't hang out with friends I not I mean I don't regret this but I didn't do do drugs or drink uh at least much I've had alcohol maybe like four times in my life like I I just just obsessed over it and I I don't know it's like I mean I literally sacrificed everything there a lot of uh things people do that are truly great like will seem absurd at the start and you don't really know how you're going to do

it but you just kind of do it one building block at a time kind of like uh the the Amazon show while I was napping so I was catching up on some z's before the the podcast I showed him episode one of the Amazon show what did you think of it we haven't talked about it yet we'll talk about it we'll talk about it was insane yeah it's crazy I'm not even the person with game shows like I I enjoy your videos once in a while but I'm not the person who will watch like every

every video yeah I thought how will I watch Like a 37 40 minute episode u i don't even enjoy game shows all of that and I was hooked it's so Grand it's so good it was I was telling a team guess what do you think was the best thing about the show what what do you think I would like uh I probably liked the the contestants right the character building yeah I that was one like because I was hooked I wanted somebody to win but that turned out to be a rat so I don't want

to like there's this one guy in episode one where I was churing for him M I thought like he's the one who's going to hold the team together and he turned out to be the rat and he end ended up taking the money I was so sad I was like him like no no no no no but the best thing which I liked was the way you eliminate people oh dropped them oh that is so good that is that is I should not say this but there's a little bit of sadistic value to it you

feel so good about it well it's also like uh so there there's a thousand uh in episode one of our show there's a thousand Towers right we had to build a thousand of those and we had to you know H build literally a thousand trap doors and a thousand pits for them to fall into and a thousand like that first episode we spent uh almost $15 million on is that just production yeah just for the first epis and the prizes uh I don't even know if that includes the money we gave away in the first

episode just episode one yeah it was I mean like but you could see the scale of it I mean it's like it's Grand yeah it's so that's like uh and I'm grateful you're uploading this podcast on December 19th so when you guys are seeing this that means it's out on Prime video but that's that's uh been basically like the last year of my life we've been working on that and it's like because the next one thing I've really wanted to do is like be able to YouTube videos they start you build like characters and we're

trying to get into storytelling but they start and end in a 30-minute video and you don't really get time to develop people and like uh did you see our videos where we got like the 100 people each just one through 100 and put them in cubes uh don't worry our uh well just in a lot of our newer videos on YouTube we've been trying to focus on storytelling and character building but it's just been it's hard to like build them up and then tightly so I really wanted to do a streaming show so we could

like Flex our creative muscles and show like hey you know I it's not that we don't know how to tell great stories and we build characters and do these like things it's just like that's not what works on YouTube but that obviously is what works on streaming so let's do it and so like to be able to because we've already filmed it all obviously we like to do 10 episodes and like build these people up throughout 10 episodes and have these like seeds we plant and like be able to I mean it's just like it

was it's a whole different ball game than YouTube and I loved it and I'm like so excited for people to be able to watch it like I'm excited and I think one thing which like stands out in this is a grand level that's crazy it does even second is you you can see it in any language like you don't need a specific language to understand what's going on like I can watch that in in my own language and like you dubbed yeah and I can get the same kind of emotions like the way it's shot

the sound effect the production grandor like it's just that that first episode had more cameras recording than any production in the history of anything no no production has ever used 1100 cameras recording at the same time 1100 cameras 1100 we had miles upon miles of cables ran we had to spend millions of dollars to on server space just to hold all the footage from all the cameras cuz there's a thousand contestants and we had we had a dedicated camera for all thousand of them and that was just episode one that you saw there's nine other

ones like that and some of them are way better than that and way more grandiose like we mentioned it it like at one part we take the contestants to a private island you let them compete for it one of them wins it we it's the $5 million which is the largest cash prize in entertainment history no one's ever given away $5 million before um and on top of that we gave away so much more money in the show it's saw yeah we broke over 40 Guinness World Records offici official Guinness World Records like I have

the plaques filming that show but who funds these things um well so that show obviously Amazon paid a lot for but I also lost a lot of money filming it because we burn through all the money Amazon gave and I was like no I want to keep making it better and better so actually my YouTube videos If you go on my Channel right now are actually a little cheaper than what they used to be because I have to supplement like the am the Prime video show because I over spent so much on it which is

kind of funny um but I threw everything I have about it and that's where I'm excited man because it's also like last year I uploaded 22 Main Channel videos this Amazon show that I did is like 10 videos that are all bigger than my biggest video ever so it's like crazy to be sitting on it because right now as we're filming this it's not out when it when they watch this will be out but it's crazy to be sitting on this much content I've never sat on I'm sitting on 6 hours Mr content which is

more than what I uploaded last year right now just waiting to drop this show and it like I mean we filmed 15 hours a day for like 45 days straight just on the Amazon show so it also created a lot of stream my YouTube channel because I had to film a bunch of YouTube videos basically take two months off YouTube and then right when we finish filming the Amazon show I come back and we you know we burn through our our videos on YouTube and now I had to so there was like a um which

I haven't really been able to talk about this some podcast but there was like a 120 days where I was like filming every single day cuz I had the stockpile YouTube videos so I they could go film every day for Amazon and then I had to come back and refilm for YouTube and it was like I like this was my travel schedule at one point like I I flew to Canada spent a couple weeks in Canada filming then I flew to like LA to speak at a conference and then I FW from LA to San

Francisco to speak at another conference and I flew to Germany to launch festivals and film a video in Germany with a bunch of creators around fetival then we flew to the Netherlands to did you watch our new video where we did the $1 versus $500,000 experience uh well we ate dinner in a hot air balloon for video um and then we flew to the Canary Islands to film on a submarine which is off the coast of Africa then after that we flew to Dubai to ride a camel for a dollar um no that wasn't even

the Virg cifo it was just a film camel for a dollar and a couple other things in Dubai then we flew to I believe it was Oklahoma to help uh we we have a video coming up where we help 2,000 people walk again so there we helped the dozens of people get prosthetic legs and walk for the first time then I flew to Guatemala um and spent two days there helping more people walk in then we flew to Ecuador spent two days in Ecuador to help hundreds of people walk in then we flew from Ecuador

to Florida to help hurricane victims Florida to Raleigh to do the zero gravity space thing and then from Raleigh back to Dubai which is because the Birch Khalifa wasn't ready when I went there the first time so I had to fly all the way back just to stand on top of the Burge Khalifa and then after that we flew I mean it was I like I was I didn't like sleep in my own bed for like two months I mean I was just flying flying flying flying flying crazy yeah it was so it like because

uh and before that it was 45 to 60 days of just straight filming for the Amazon show so it was like and which we didn't film that in my hometown we filmed that in Canada so I was like I remember coming back to my bed after all this travel and I was just like is this is this my house I was like shocked I was like just is this my table this is my dog I have a dog how's he going dude that's a lot of work that's that that's why you are where you are

but tell me tell me the whole process how do you plan this thing this series I'm talking about specific the Beast games right oh boy like give me give me like step by step how many steps are involved obviously you can't tell everything because it take like 5 days but give me like the short version because because it's insane to to think and the other thing is you don't even know whether it'll perform or no so how do you proof check that your is that crazy like I threw everything we put everything I have into

this like and how do you check it like at every point oh this will work this will not work because you have to have Blind Faith you have to have that's the thing I don't know right technically I don't know if this will perform or not but I I mean I I lost a lot of money filming this outside of the money they gave me like I said I I threw all my people at it how you lose okay give me that uh tens of millions like I poured tens of Millions on top of the

money I was given um to make this work um so you didn't make any money out of it oh no no no I I would have way more money if I Never filmed it like way more money why do you do I mean let it be like I think tons of podcast have asked you the same question because the goal here is to make the greatest show possible it's not to make money right like I which you can see when you watched it like you can tell like the goal is just to make phenomenal content

but yeah so obviously step one is you you you just like I've I've had this I've wanted to do this for years but we just kind of had to figure out what would make this different than a typical reality challenge show because uh one thing I think you might have noticed when you're watching it's like I don't if you watch normal reality shows like they do a lot of cutaways and takeaways so like something will happen and they cut to someone like in a room like you know that they filmed after the show and and

get their thoughts on it which I don't like there's a lot of things that normal reality shows do that I didn't like and so step one was like how are we going to be different right just like on YouTube we didn't do what everyone else did we formed our own lane I wanted to figure that out so uh you know watched quite a few reality shows and just took notes on like I don't like that they do this I don't like that this I don't like that um and then once we kind of figured out

like what I think first principle first principles wise would be an optimal reality show like again I don't care what other people do what do we think a 21st century reality challenge show should look like once we you know kind of wrote those principles out then you know wrote the whole thing rewrote the whole thing rewrote the whole thing which this wasn't me I I have a phenomenal team of people who who do a lot of this because obviously I'm also still grinding YouTube 25 days a month filming and everything we already talked about so

I had to Le on like these just World Class People I have hired um and this is did youire anyone specific of oh yeah yeah so we one like one day on on the Amazon show like as it was leading up to before we were filming I walked on set there was over thousand people on set some of them building sets other of them riding some of them running cables for the camera I mean like it's like absurd like so but yeah so step one is you got to write it which I mean we probably

rewrote the show like at least 20 times I mean it's like cuz you don't really know what's possible Right like at one point I wanted to do this thing that we didn't end up doing which is like I wanted to go in a desert and when we had 50 contestants I wanted to get like 50 machine guns so picture like 10 machine guns and then below it another 10 machine guns another row of 10 machine guns another row of 10 machine so like five rows of 10 machine guns each and then I want to put

like a mannequin really far out in the desert and then everyone has a different color bullet and be like all right everyone shoot that mannequin and get like this cool slow-mo shot with like a phantom camera of everyone just firing these like machine guns like uh mounted ones at it and it's like okay 25 of you hit the thing then they stop um and then we we like pull the bullets out of the mannequin and then what I was going to do is have those 25 people go up top and there's like a platform above

the machine guns it was basically what we were going to do is give them um a bag of uh you know money and then at any point in the next seven days they could drop that bag the 25 they press the button the 25 people at top and the bag will fall and then the 25 people that down below if they shoot it before it hits the ground they move on but if they don't then um they're eliminated and so then it's interesting because I thought I thought this would be like a great episode it's

like so the 25 people blow that are like on these guns like how what of the 50 machine guns do they stay mounted on like how do they do Cycles because you got to sleep and you're going to lose attention so do you do like two sets of 12 or three sets of eight or whatever and then the people up top U you know are they going to try to drop the bag at night during the day and they can drop it on the left side the right side and they can see the formation of

the people down below and then we were going to give them like three decoy bags so like they could drop them to see like what times the people are pay I thought this would be really cool um right so we have this thing we put all this planing effort into it and then it's like yeah you can't just have 50 machine guns spraying in a desert and so it ends up not happening and that's not a thing but so that because we're TR writing things that have never been done before you don't know and so

it's a lot of like I think this is sick let's do it and then people like that's not possible and I'm like figure it out and they're like that's not possible like figure it out and they're like that's not possible and then I'm like okay maybe that's not possible all right I'll rewrite it you know or the team will rewrite it not specifically me have phenomenal guy named Tyler who directs or helps me with a lot of the stuff and so like we legitimately rewrote the show like 20 times here's a hypothetical question hypothetical question

okay if it really works and breaks all the records yeah what would be the one reason why it'll work and if it really tanks what do you think will be the reason it'll tank um the reason why I think it would work is I mean we just again we just looked at it from first principles like we didn't like we hired the best in the world to help make the show that have done the best unscripted stuff but you know we just didn't do things the way they normally do like like after we finished filming

the show we had like I had like we threw this after party to celebrate with the crew it was great everyone's having a good time I had so many different um of our producers and people who worked on the show come up to me and go like I've worked on unscripted shows for 20 years decades and like they're like this is the most unscripted unscripted show I've ever been on like you guys didn't tell people how to act you guys just let the contestants you created this own mini world where the contestants were just them

and you just captured it and you had the infrastructure to capture and you didn't make them be people they're not and like a lot of these things and um uh so that's one reason why I think you'll do well and other is like no one's ever built sets like these like that first set you saw like you could fit all of wipeout in there you could fit all of Jeopardy in there you could fit all of American Ninja Warrior all three of them in there and it still wouldn't be as big as that first so

the grandios of the sets I mean no one's ever had this many contestants no one's ever had this large of cash prize we gave away more money than any game show in history but um no I don't I I just don't think it will well I hope so do because I also hope like I hope this crushes to a degree where other creators can go look Amazon look Netflix like Mr Beast did well like trust me I know my audience let me make a show because right now the Trust In creators on streaming platforms at

all time low like a lot of platforms have done stuff with creators gotten burned the shows didn't do well um they weren't received well like the Tomato why do you think it's not working for a lot of creators um I truthfully the biggest thing is like a lot of these creators are they don't make these kind of big budget things and then they go into uh streaming and then it requires them to scale up like I did but they don't have that experience so it just crashes a burn doesn't feel authentic but you know also

a lot of them were years ago you know I mean more and more creators are becoming like you you have 40 employees now like you know what I mean like uh more creators are becoming entrepreneurs and like building small mediumsized businesses and so I actually do think there are a lot of creators now that would do well on streaming um it's just streaming platforms just need to take him serious and I also I know a couple people who they would kill me if I named him so I can't name like I know one who did

something with the streaming platform can't name it he would kill me but the you know I was catching up with him while he was working on the show with them and they constantly cut like jokes out and be like that's not what our audience wants and it's like he'd be like confiding in me and he'd be like what do they mean like the audience is my audience like this person got good views on YouTube but like the streaming platform was like making him dumb down his humor making him pull certain things out like they're like

the exacts were kind of just like you know and he wasn't really as proud of the final product as he wanted to be and um so it's not only just like getting streaming deals but then it's also like giving the creators the Liberty to like make what they know their audience once right from the streaming platforms because because like yeah you could like if they gave you a deal but then they started telling you what questions you need to ask and like oh you need to act this way and blah blah and you know and

then you're like stuck between well if I don't listen to them do I get a season to or not um and then you do it and the show kind of half performs because it's not and so just like changing how that whole thing works I think would be great where creators can just be like trust me they trusted Jimmy look what happened and then creators get more trust they can make better shows let's talk about Creator economy a little okay uh what do you think about podcast what do you think is there a future oh

of course I mean look at uh you know uh Joe Rogan with the election recently and him having you know Trump on and JD Vance and like you know being able to like for them to go around the traditional media and just speak directly to Their audience through podcast like that was incredibly powerful whether or not you agree with their political beliefs or anything like the fact that they could do that right if it wasn't for podcast how does I believe I mean it'll probably be higher when this comes out but I believe the Trump

interview right now is on 50 million views on right like how else would Trump have been able to speak to million people how else would 50 million people have been able to see like a window into his brain you know which is almost what a podcast is so no I think it plays a a very important role and I don't I think they're just going to keep growing do you think it's gotten super competitive um well it's the same as YouTube like you people would say YouTube's gotten super competitive but you you were telling me

you started your channel two and a half years ago yeah and you're killing it yeah so I mean no I think like there like there's just how many people are actually making great podcasts so um no I think podcasts are going to keep growing and and becoming more and more powerful and um it's just like the you're always going to want to see a window into people's brains you know what I mean and like unless there's a new medium to do it like yeah I I just see it being more and more important to be

honest if you had a podcast what would you do like what hacks would you put out to actually grow it crazy it's just like just focus on making the best content possible like even now like it's funny because you listen to my old podcast I'm so uh data focused and that kind of stuff but now I just kind of like look at ideas and I'm just like is this objectively a good video that people want to watch and when we write the videos I'm just like is this good content that people want to watch like

I just it's more just focused on it's always been focused on make the best video possible but even more hardcore now than ever and it's uh there really is no like if you wanted to be a top podcaster is not you can do these little gimmicks or things or whatever but what you really need to be focused on is like how do I articulate better how do I make sure there's not awkward moments with my guests how do I um get it where my questions are more well researched and and I'm asking things that no

other podcast has asked this person so they feel like they're getting more value listening to this and all these other things which I wouldn't call growth strategies or hacks I would just call like Relentless obsession with making a better product you know here's my dilemma as a Creator and as I'm asking personally and I'm sure a lot of creators have the same thing right yep so when I am let's say making the podcast with you or with anyone right I'm thinking about how do I make the best because but the way I think or the

knowledge I have or the the kind of stuff I'm going through in my life best for me would not resonate with a lot of audience okay so like the questions which I would ask would be so subjective to just me but I didn't say make the best podcast possible for you I just said make the best best podcast possible so how do you how do you different like how do you actually pinpoint that difference like this is the this is the question which maybe the audience wants to know and this is the question which you

want to know um and I'll give you an example if you want okay so let's say I know for a fact that the moment if I ask you a question that how much money did you spend on in making this show this particular clip will fly like this will turn out to a real or a Tik Tok and it'll just go everywhere and become a headline like I know this right so for audience this question is important but for me like probably the most important question is should I should I and other creators stick to

Hindi and just create content in our local language or try to go Global like both of these questions are really important yeah but one has such a small audience and the other has such a big audience which one do you ask see that's where and this is going to be uh an answer you might not expect I would say if you're having to choose between here's a question that think what people would be interested in do really well uh and then here's a question that I would be interested in but don't think do really well

my answer would be come up with more questions and find one that you're interested in and would do well right like um that's just kind of my two cents right like uh you could it's like uh with ideas we kind of had the same thing in the past where was like these are our videos that um would do really well um but I like just don't want to film or I don't think maybe look good and then these are videos that I think would make me look good or I'd like to film but they don't

do well the answer was always okay stop being lazy come with more ideas you know what I mean like okay how many ideas you today on 50 well come up with 500 come up with 5,000 eventually you'll find an idea that is both viral that you want to do that fits whatever you're trying to hit okay talking about creators what are the top three ideas you have for somebody who's watching this and want to pursue content creation as a career what are the kind of channels they can make or the type of cont they should

make yeah I you've listened to my other podcast you probably have a inkling of what I'm about to say but who the cares what I I think or what content should they should do like your their videos are going to be trash they just need to make videos make a 100 videos you know improve something every time ideally make a thousand but still where do you see like the specific Niche like give me one or two but if the think is it doesn't matter they shouldn't do content because I said oh this Niche is undervalued

or or whatever they should just do what they want to do and then they should just make an asinine amount of videos improve something every time and then um and just get to the point where they're objectively making good videos just go make content like you're going to suck at it you probably will suck for a long time you'll probably quit well before you start making good videos because that's just what it is and we need to weed out the week anyways like a thousand 10,000 people will hear this 500 will act on it 400

will quit in the first year another 90 will quit in the next and then of those 10 not five of you are going to quit the year after that and then five of you are going to be Psychopaths they'll do it for five years and in five years you'll have honed all these skills and you'll probably be pretty good at it and everyone's going to say you got lucky and obviously there's luck involved in it but you're just resilient and you grinded and you didn't give up and you got to the point where luck could

meet the hard work you know true true that's that's that you know tell me about India do you also see this as a view farm like a lot of creators around the world youarm like India has what percentage of your views come from uh long form or short form long form and short form give me uh I think long form it's maybe 7% uh it's not that big then no I mean because we're like we get um like Mexico or is uh bigger for us or like Spanish like I think Spanish we get like 15

million views a video like Spanish is huge for us um lots of Mexico lots of South America like it um uh but shorts especially because you Tik tok's banned here I think it's like 13 14% so you guys are definitely over indexed on short form for us um no I mean view far I mean I get tons of views like I don't need a view farm I don't see anything as a view farm I just see it as I heard like a big Creator I can't name him a while ago when I was talking about

six seven months ago they said a lot of American creators they see India as a view farm but Indian Indian views doesn't give them any money oh yeah you definitely uh I mean that's not just India though like my Spanish views my like a lot of the languages like um a lot of the languages I dubb into like I know the RPMs are low which for your viewers and they're probably more educated but in case it's not obvious you know in America people are making on you know on average whatever $60,000 a year we'll say

where's what's the average income here in India like so I'll go for per capita so per capita here is 2,500 exactly so people just have less discretionary spending so um you know they're not uh yeah just like the amount of money you you would you if you theoretically would spend you know a penny to get an ad in front of someone in America here you'd spend one 100th of a penny so you'd have to get like theoretically that's a little extreme maybe like one uh 20th of a penny so you you'd like you'd have to

get uh to make what like to what you'd make on a billion views in India You' probably make the equivalent on let's say if it was like an 80 cent RPM and you had an $8 RPM you'd probably make off of the same amount of money off 100 million used in America right so like um one10 yeah so like for you it's like that's crazy right like uh if an American Creator getting 100 million views would theoretically make just as much as you getting a billion um which is like wild to think about but um

but no none of that matters to me at all like I just I'm just trying to reach as many people as possible and my goal is just to you know make the best of you as possible reach the widest audience possible I really don't I don't care if there's no Revenue in India I would still dub my videos in Hindi I would still come here I'd still wob blah like I'm not um I mean I know that's ironic CU I'm here launching my product but yeah that's because this is what this is was this was

going to be my next question because then the pricing of your product becomes very important for Indian market yeah how much do you sell it for in us one bar like one in the US those right now uh single bar is $257 which is like and in India how much would you sell for uh that one we there's a lot we got to figure out there because uh we're I want to manufacture These Bars in India um because you know you guys obviously have like Imports uh stuff and it just be more cost effective instead

of making it somewhere else and shipping it here and blah blah blah blah blah blah so I don't really know where all that's going to land the thing is right now we're only the reason why I'm not as like up to speed is we're only in 10 stores here which because we we don't we we need our bars everywhere else in the world so we we we uh Prime launched in um I believe thousands of stores or whatever but we we only put feasts in town which is like nothing obviously um but it's because we

couldn't make enough so it's not like the we launched here but it's kind of like a soft launch you know um we're we'll probably scale up in India later next year once we actually figure out how do we make these bars at scale where it it's actually affordable for people here and um I also potentially I'm I'm lining up some big collabs with febles too for India because I like I really want people in India to know like I care a lot about this country and so we're probably I can't say who but going to

do like a Feasta bar with a very large Indian Creator which we haven't done in any other country and stuff like that so it's like I would say we we haven't really launched here we're just it's just kind of like a fun trip here and put it in 10 stores so some people could try it if that makes sense so right now it's not like a full-blown launch no no yeah I mean I would be doing way more if it was yeah if you want any help with connecting with a lot of like manufacturers who

can manufacture India let me know I'll put you up like a lot of let's do it that great I know like a lot of them okay like a lot of them who manufacture for Nestle for rer for Mars for like all of these people in India okay and and what's the number one chocolate selling brand in India I don't I haven't even deeped up the market yet Cadbury Cadbury that that's what I saw when I was at a store earlier today I was just looking at it it looked like they were like half the Shelf

face the big thing is just it's going to be price obviously because people just don't have as much money to spend in um we we do a lot for febles on the ethical side of know making sure like sourcing needs to be something which is yeah exctly really problematic for yeah yeah do you are you aware of Tony shalone no uh they they're a chocolate company that ethically sources their Coco and um we partnered with them and so we we like yeah we we all our feasable Farmers we use um uh fair trade and on

top of that we pay our Farmers a living wage and we do a lot of stuff like that so um like basically Tony's chalone who we partnered with on their supply supp chain Tony's open chain they calculate here's how much a it's a living income reference point here's how much a farmer needs to make to be able to make a living income so this is how much they need to make per metric ton of cocoa beans they sell to you and blah blah anyways it's just like a metric where it looks at the cost of

like theoretically bread inflation everything in West Africa and so we pay based off of that all we make like if a farmer sells us beans and they don't make enough money off those beans to meet this threshold then we we'll pay extra on top of it just so they make enough money where they can live so we pay our Farmers to live wage they're fair trade certified and we're doing a lot of projects in West Africa and the communities where we're sourcing our beans to help them and like we're right now building schools over there

and um and then we have there's cmrs which is like child labor and mediation which checks in on the farms make sure there's not child labor that kind of stuff and trying to you know like I don't want child labor and I want to make sure our Farmers make a living wage and fair trade certified so I I'm very aware yeah there's a lot of messed up stuff in the Coco sector and feast is doing everything in its power to show that you don't need to do that and that's that's one of the things I

wasn't aware when I got into chocolate how messed up it is um so but because of all those things we're doing over there and I don't have the scale like a company like catary that's why we are a premium brand which your is it for you uh your three probably well so the first year we were only online which was uh obviously dumb no one goes online to buy chocolate but I did I really didn't know any better like I I uh I I had to like learn all of cpg through trial and error like

I didn't have a mentor I didn't like what I know now I mean oh my gosh like what do you know now oh yeah well it's like give me give me I yeah if I was talking to like young like me four years we're probably on year four now um if I could just talk to me four years ago I'd just be like bro why are you selling online only no one buys chocolate online like almost all chocolate sales are in retail locasion like what are you doing so we were D to see like the

first eight months which was dumb um but I think we in uh there we sold like 20 million online though like just chocolate which who does that that was crazy I saw a short I I saw a short video some creator with explaining that Mr Beast did $22 million on sales based on traffic of your website uh in a year yeah uh for febles or merch or feasts first de uh yeah that that's probably right because that was the only way to buy it and we did like the golden ticket stuff and things like that

somewhere somewhere around there I've just done everything in my power to educate myself on every little thing because you you know uh that way I know what's going on in supply chain Etc but um so I wish I knew a lot of that sooner too because it just would have been better to set it up like this at the start and um that kind of things but yeah it's uh just Al a lot of I don't know like we had to reformulate the bars because like our our first one people just didn't like the flavor

and the repeat purchase rate wasn't there um and so like having to we we oh these card so here I'll show you like uh we there used to be a thing where if you grabbed one of these bars right like this see how the other ones slide forward and our first uh iteration of febles when these slid forward like that they would all fall out of the box and um so we had a major problem where pack problem yeah where uh it was a cardboard box engineering problem where we uh I walked into Walmart one

time and there's like a chocolate like the chocolate a in Walmarts in America are massive we're talking like 100 feet wide like there's so many products chocolate products on there I counted every single broken bar in the entire chocolate a there's 74 broken bars across the entire chocolate a we that we were 1% of M and 72 of the 74 broken Bars were febles we were like 95% of breakage but we were only 1% of the Shelf space and um and it's because we didn't engineer our boxes properly and so when you grabbed bars the

others would lean forward and sometimes it would cause the box to tip and then um The Compound on that is like our bars now we have these like uh ridges on them so like uh you know they they have these natural break points where it's not as extreme so like if you snap this bar right here on a break point it it's still fine like the bar looks fine even when you open it it doesn't destroy the consumer experience I mean I prefer it not but before we didn't have these break points so it was

basically like the bar was just a giant pane of glass so when it fell like this it would shatter yeah and so then there's like then it would all come down here and then so it would it was bad like really really bad so we up on the box uh we also we now do cold seal on the things here so we can get it closer to the bar so the the wrapper is way tighter we used to do heat seals on on our manufacturing lines so because of that you don't want to melt the

chocolate so you had to have uh more space between the chocolate and the seal which gave it more wiggle room which made it way more prone to Breaking so we switched the cold seal so now the wrapper is tighter so it hugs it better so it's way less prone to braking we also made the bar a little bit thicker so it's a little more durable so like I mean I messed up in every way imaginable like the Box all of these things you learned on the way yeah exactly like the box was not engineered correctly

uh the bar was too was too breakable the packaging was not tight enough and we didn't have the Machinery so we had to like completely switch that to where we could and I I bro I didn't know the difference between hot seal and cold seal I just was like oh everyone just seals it the same way no it's like that's why our rappers weren't tight enough and so we had to switch to that and um I mean I could go on and on and on I mean it was just even like the way the branding

looked like even these These are uh it's funny here here's a great case study uh look at the difference between these two boxes I assume that camera over there can see it notice how like uh see how this orange strip down here is small and this red one's bigger so this is a newer feal box this one's probably whatever like four or five months old um so another problem is when all the flavors were side by side it was really hard from a distance to tell which flavor was which so even after I engineered the

new boxes we uh I updated the colors now now it's like if this was the newer one the newer orange is also uh a little bit brighter so now you can from a distance actually be able to tell the flavors where it was a lot harder before so that was like I'm on like version like 12 of these things right that was like the difference between version 11 and 12 um yeah you can even see how see how that has the black stroke that doesn't have the black stroke right here the all new bars see

how there's more leg and visibility yeah and you can probably even tell like on the side the bar pops a little bit more see how there's a black stroke on the world's best chocolate so that's more readable from a distance uh the old right here it says enlarge to show detail right and they're like oh legally we have to put that there and I'm like why this is this is actually smaller than our bar we're not enlarging it and like I had to like 1 V2 lawyers and they're like eventually they're like yeah you're right

you don't I like why you see cuz the old box it says enlarg and I was like why why and they were adamant and I was like why and then eventually they they conceded and I was like yeah I don't understand um and uh you know you can look at the top here see how it says milk crunch I mean and then it used to say 10 bars on the the left this is an old thing we used to do because when we were D Toc you'd buy the carton yeah but in retail no one's

buying the carton so this 10 bars is irrelevant and I want people to have more focus on the product so I got rid of those words there I mean I've like I have have obsessed over every little thing on these bars every little uh here's another thing right um see this black text at the bottom it says milk chocolate with peanut butter um so that's because this is an older box and it's not there well the new one it's on the bottom here because you don't need to put it on the front and it just

looks way more appealing without it there like this that just looks ugly there I don't like it so I moved it to the Bottom now your focus because it says milk crunch here and it's clearly chocolate you don't need to write it right there and so I mean I've obsessed over every little thing from like the divots on the bars to the like ratio of peanut butter inside the bars to the packaging I mean it's it's just been continuous Improvement and through just Brute Force and tralon erir and if I could go back in time

and just like tell all these oh I mean it would be CU like like switching the bars from like these glass pane things in these boxes like these are things where like you I have to shut down production and like literally halt everything for eight months even little little things like um like stories I've never told like uh I wanted to do like we we at one point made like uh cookies like just fees cookies I was just curious to see how they would do um received pretty well I and so like back this was

back before I was like super involved in knew every little thing going on in the weeds and uh I was just like here let's just try some like we made like uh these gluten-free cookies what like not nothing too crazy and put them in some Walmarts cuz and they sold well velocities were good but I wasn't too passionate about it and I was like I really just mostly want to focus on chocolate and you know we had these like gummies we do with Carl but for the most part I just want to focus on chocolate

and I really want to obsess over ethically sourcing chocolate yeah and like how we can like make an impact and like show the world that you can ethically Source it um and so then I was like don't worry let's just kill the cookies thing we ended up losing like $5 million on on like this little trial thing we're doing for the cookies and it's like these little things man because you're like a startup and we like you know and I didn't have much experience and I wasn't as like in-depth in like running everything and I

was just like this is crazy man but that's an important lesson for all the creators who are trying to make their product that they really need to be hands on it's not going to be working on autopilot it's not going to work when they are just going to be like oh let it be my audience going to buy some like they really need to obsess over it the way you obsessed it because I'm so I'm so happy like you put it out I speak to so many creators here in India specifically talking about building products

and stuff and what are their views most of them they just think that no matter what they put out people will buy even if they're put but they buy it two times three times selling something one time is not a business that is just a uh I don't know that's just it's money that's just some but a business is getting someone to buy something 10 times a year for the next 10 years you know that's a business which agreed they're not and but the thing is I own Feast tables and so that's where it's different

like if if if they I would advise most creators just partner with some like if you wanted to launch Candy go partner with Ferraro you know and just like do candy with them and let them handle this logistic supply chain manufacturing Finance distribution Etc and you just Market it right and just get like a 20% off the top royalty deal that's what I think most creators should do like they shouldn't run the business because agreed like they're the they'll never like most Creator businesses are just going to go up to sell one and then the

rep purchase rate's not going to be there and then they'll go they'll just end up shutting it down within five like 95% of creative Brands right now five years from now will not exist and then but you have to think of the opportunity cost for the Creator because imagine an inverse scenario where instead of launching popcorn promoting popcorn a bunch promoting promoting promoting promoting promoting for two years and then realizing oh this isn't working out then slowly shutting down over the next two years and you're essentially net nothing because it's very hard to be a

profitable company um uh now imagine that where you basically best case scenario it's a wash let's say they don't lose any money versus one where instead of promoting the popcorn they're doing brand deals and it's like someone who's getting $50,000 a brand deal and they do brand deal brand deal brand deal brand deal brand deal brand deal brand de brand deal brand deal brand deal over the course of four years like there's multi-million dollar net difference and that's assuming you don't even invest that multiple millions of dollars in the stock market and the gains and

stuff there like the opportunity cost is actually massive and I think a lot of creators starting brands are just wildly messing up like I think they would be way because most of them aren't entrepreneurs and they're just going to fail they' be so much better off just doing brand deals and putting that effort into their content um or like I said just doing a royalty deal with someone who actually knows what they're doing someone who knows how to do exactly because like the odds of them running a product at scale and you know having 20%

margin and being able to do all these things are happening it's just not going to happen for most these creators whereas if they just yeah we're like fero let's sell $4 bag of gummies everyone bag I sell give me 80 cents and put this Nationwide like they could make pretty good money doing that do you think in India it'll work like the Creator Le models are the celebrity Le models because in US celebrity Le brands has always worked m well not like the thing is I wouldn't say like it has worked for everyone exactly like

time and time again a lot of people there are celebrity brands in America that have worked yes like Conor McGregor I believe uh his whiskey crushed um like Ral Kim Kardashian yeah Kim Kardashian SK Kylie Jenner yeah so there uh but there like you just listed maybe half of the actual truly successful ones so that's where you cuz where you got to look at like over the last 20 years years you know we could probably count on our two hands the amount of actual real there are case studies where that the brands have worked right

feille is doing good Prime is killing it right in India we haven't seen like around the world I haven't seen other brands like do you think it'll work in this part of the world um well this is where I'm ignorant because there has to be celebrity brands or something that I've done well around the world I that can't just but uh yeah do I think there'll be an implosion where it will start working for more and more people kind of like like America um I it's hard to say because like uh the um I don't

know like like uh virra Coley if he wanted to do something with Cricket like he could obviously have the most successful Cricket line I don't know if he does I I don't I'm not as big of a follower of him but he has a bunch of Brands under his okay but so so you said a bunch right and that's what like Ronaldo and Messi and like big athletes do but they tend to do a lot of Brands but if I Coy theoretically was just like I'm just doing this one thing and he just was like

he tried to become like the number one Cricket gear and and he hired like a world class team and blah blah like he could right I mean I don't know much about the guy I just know he has an absurd amount of followers and people worship him so it it's that's where you're asking do I think it will happen no but could it happen yes right it's just extreme focused and people just have to want to do it and assemble the right team I want to pick your brains up on making of video okay so

let's say let's give you a product okay and how would you promote and how would you think about marketing this particular product okay just give me let's say blender a blender a blender like that's an easy one because there's actually a a viral blender back in the day that uh I don't I think blend de like they just Blended like all ion exctly yeah they had a series called little blit so I mean honestly I would just bring back a modern version of that and like what would you do give me I mean literally like

I think they did it back in the day and it worked really well me and you both know about this blender from 10 years ago so clearly it worked I remember their blender was so good they would put an iPhone in there and it turn it to dust and I think but would you do the same thing again for the video to perform um because it has already been done yeah maybe not that per say but what would think about it blender H uh blender blender what what's the product differentiation is it just the same

blender as every other blender it's a godamn good blender godamn good blend it's a really powerful one really powerful blender so for $100 you cannot get something as powerful as this okay it's the most powerful blender for $100 I mean this am I famous or am I not famous yeah you're a Creator you're famous okay then I mean Step One is I'd probably go get Gordon Ramsey to blend stuff and make a meal with it and get get it associated with Gordon Ramsey there's another YouTuber Nick let's say not not famous you really think on

like a different level I'm just um well then if I'm not famous and I just have a good blender that's not that much differentiated um yeah then this is where it's hard because my my true answer would be I would spend more time focusing on the product because marketing isn't what builds a sust I mean maybe I can't say that definitively but majority of the time it's not the marketing that's going to like for $100 for a good price you've really made a powerful blender which doesn't lose nut nutrients has like all the things which

like a blender does and is let's say Plus+ two version of an act like a normal blend I'm trying to put like constraints and trying to think about how can you make a differentiated version of what what does a blender do so it just like smoothies juices make help you make food yeah I mean gravies what else what but what inherently at first principles is it just a blade that spins really fast and just transforms things right that's the most first principal way of looking at a blender so I mean yeah it's it's hard I

mean some of the first things jumping in my mind are um but no that's not vir I got to think of how would we make this viral I mean another thing again this is where if we're just purely thinking marketing right we're not talking about product like uh I would here's the thought I had I was just too lazy to act on it but if I was in this spot like I would figure out who the set designers are on every major studio and then I would just be like yo I'll get like just replace

their blenders like they don't care you know and then just try to get in movies that way right see if like like i' I've heard stories from Friends of like who have products I won't say because I want to ruin what they got but they they're like they just figured out like this was the prop guy for these movies and like I just gave them this like $200 worth of product for free and then it just ended up in the movies right but they you know but you would have to paid hundreds of thousands of

dollars for product placement but I just went around the marketing team and I just like figured out who bought the things and just I was like hey just buy this I'll just give it to you for free and they like didn't think too much of it so I would like my mind's jumping into like little things like that right like and then it's like maybe making a short like here's how I got my blender and 10 big movies you know what I mean um and that would pop off like Logan did a short one time

where he like had prime um he sat Courtside and like had a prime bottle there and he was like here's how I got Prime and NBA and that short did really well and I thought that was a little creative um so like something like that would be cool I mean my mind keeps jumping to like smoothie competitions and things like that but they're that's just not viral um that's uh so Ian yeah it's all in the constraints of like what are you doing right because like for me I can make it interesting in my videos

like when I'm doing like an experiment video did you see that video where we like put a train in a pit and we yeah we l 100,000 fireworks in a house so then like the third bit could be um you know making a giant version of the blender and putting a car in it right and that would be interesting and I'd be like if it you know this is the same spec same everything just enlarging and if it can blend a car it can blend your smoothie you know what I mean if we're trying to

portray the power of it sick I asked you this because I own a blender brand oh really I didn't even know yeah because you answered so well like let me gift you this holy you know what's funny while I was thinking I was looking at that over there too there you go thank you thank you that's crazy I just got played do the grenade one kidding so this is a product with me and another YouTuber oh and it's 100 $ and it's powerful that's funny bro your audience is probably going to be like there's no

way Jimmy's just stupid no there are so many differentiators but I didn't want to put that out because I wanted to play like completely dumb and like with constraints because that would made more sense so I wanted to give to you this this is by one of the biggest food content creators in the country okay him and me we partnered together because my background is business so I handle the business side of the things which you were explaining and he handles the product and like marketing and doing things like that going into retail is a

big deal because you have to bet big you have to like if you were to launch in a th000 doors and you know you got to even just like we have more demand than we can sell yeah on online online good good but we want to really take it slow and let we want to make it make sure that we get it right because product is the most important thing yeah okay here's the last question okay so tell me like what's your biggest fear for the future of content creation and this for you and for

every content creator I'm not too fearful of anything for us personally I think it's long as they keep obsessing making great videos and hiring the best people and reinvesting everything like the product will just speak for itself but in terms of the whole Market um I mean there's I don't know to me there's not much to be a afraid of like YouTube's still growing year-over-year I don't see it slowing down anytime soon um I think like the monetization possibilities for creators are only getting better and better and um yeah there's never been a better time

to be a creat do you think this Ai Ai and all of this is not scary technically like now you don't need to be in your videos you can do AI modeling and do the same thing not really we're not at that point yet the voice models just aren't there yet like they just you can tell when it's AI voice and when it's real right it's like we're working with the best companies on the planet uh 11 Labs has the most realistic voice model right now and it's just not there so voice isn't there which

I think will be the first but actually replacing ourselves with AI in videos nowhere near close but I I do think it will be there in the next so I think that's going to be the first thing that dramatically AI changes a lot of things for a lot of creators uh because like we use AI for like because we have so much footage after we film so we use AI to like if I'm like oh we didn't mention feasts in this video before they'd have to go back and watch thousands of hours of footage not

thousands but like comb through a bunch of footage to find it now we have ai just transcribe our video and they just search feals and it'll pull up every time it's mentioned which has been great we um use AI for like thumbnail mockups oh which is funny I actually uh we put up a I am I employ a lot of thumbnail artists and a lot of thumbnail designers I spend hundreds of thousands of dollars a month on thumbnails and we the thing is we just to like help our thumbnail people with inspiration we put up

like this job posting of like just an AI you know um I don't even remember just like someone to come up with AI Concepts like so just to give our our thumbnail team something to work off of it wasn't replacing a job or anything but like Twitter went crazy when we post that and they're like you Jimmy pay your pay artists stop trying to put artists out of jobs and it's like they went nuts and it's like guys I it's so hypocritical because I have more thumbnail artists on payroll than anyone else on YouTube probably

times 10 like the amount of money I hate thumbnail artists and people who work on my thumbnails is ridiculous and I'm just I just wanted to hire one person to help them with inspiration for their work and make their lives a little easier and people just like went on a giant Crusade against me um which is uh insane yeah but I mean that's my the world I live in now but um yeah voice and then the video thing but no anyways I don't I don't I to people listening I wouldn't worry about it now no

put your head down grind um I mean be on top of it the best thing you could do would be have an AI Mastermind or know someone who is on top of it um because you know most people watching this probably aren't techsavvy enough like me where we know everything and on the bleeding Cutting Edge but if you're not just know someone who is you know what I mean so you're not too caught off guard and you know you're you can see things three six months out and you don't want to find out like AI

voice is replacing real voice like a year later like you found out I'm using audio tracks a year later you want to find out three months before it happens not a year after it happened so as long as you're in that position and you're surrounding yourself with the people who can keep you informed I I think you'll be fine okay here's a question if you had to put if you have to tell every YouTuber every YouTu around the planet okay do ask themselves three questions before they make a video or even start thinking about a

video what would be those three questions H it can be relevant for somebody who has 100 subscribers and to somebody who has like 50 million subscribers I would say step one is this video original you know because that's like I I listened to this Ted Talk one time which I mean this is pretty obvious but I think it's a good seed to plan people's head where the Ted Talk person was explaining how if you're driving down the road and you just see a cow you're just going to look once and look ahead and not you're

never going to think about that again but if you're driving down the road and you see a cow and it's purple you're going to look five times and you're never going to forget that and I think that same logic does apply to ideas right when you're scrolling through YouTube if it's you know if your idea is the cow idea they're going to look and they're going to keep scrolling but if you're the you have the Purple Cow idea they're going to look five time they're going to have to click on it so just sounds cringe

because I'm just making this up on the spot but like first question is like is this a purple cow idea or is this just a cow idea um I don't know I just pulled that out of my ass um the second thing would be um you know am I truly putting as much effort into this video as possible like a lot of a video can always be better you know what I mean and like I don't know should I I I'm a firm believer it's much easier to get a million views on one video than

10,000 views on 100 videos you know what I mean and so like are you making that million view video or this is if your goal is to like be as big as possible whatever if you're just trying to have fun then who cares ignore everything I'm saying but like you know is this uh is that a million view video is this that or is this like just another drop in the bucket 10,000 that's not going to move the needle um and then the third question would be um yeah what am I mean what am I

improving from last time because I I'm a big believer like to be the best you just it's just like you're making at the start you're making 10% improvements then you're making 5% improvements then 1% improvements every video then half a percent then 0.1% then 0 Z 1% but they just keep stacking just a NeverEnding like thirst for Learning and like what did I improve this video what am I learning this video because that every time you learn something if you're truly on like the mindset of I'm going to do this for the next 20 years

I don't think you is going to go anywhere then learning something is going to pay off insurmountable dividends because now you could apply that that knowledge for the next 20 years you know so always be learning always be improving so what am I improving would be the third question good I think even though you just made it up it sounded wise yeah what do you think about my purple Cal I I actually it's a said Goden thing right like I think said g in said it uh I don't remember I was just oh really I

was just like watching random the greatest marketers in America interesting I was literally just watching random TED Talks I don't remember anything except the purple Cal analogy I just I was like that's a great way to put it yeah it's it's a good way to put it he's one of the big big marketers there he also wrote a book called all marketers a Liars really it's a pretty interesting book I love how you know everything about him I'm just like yeah he said something about a purple cow yeah okay how much money do you make

in a y like $5 maybe yeah sure but no like what a good year investing you keep reinvesting everything right yeah so well I mean I could tell you like I obviously I can't say how much we do in Revenue but I could tell you like uh now we're probably spending $3 million in average a main Channel video plus obviously you have millions of dollars a month and employees and overhead and you know all this other stuff so I mean how much are you spending in a yo um on YouTube videos this year plus salaries

plus overhead yeah on on I mean on content this year I'll just across everything from Tik Tok because we have a big Tik Tok we we we do a lot of shorts so it's not even just long firm anymore we do really big shorts like some shorts I'm spending six figures on now like I'm we're doing a lot now um well over $200 million spent on content this year between the Amazon show and the main Channel and all these ancillary things we're doing um yeah it's getting pretty crazy insane $200 million you're spending yeah well

over 200 million on content this year I saw a post on I think some wealth page or some like that okay some page where it showed top 10 influencers to highest top 10 highest paid influences of 2024 and you were number one yeah Forbes just released that a couple I only know because everyone texted me it yeah is that number two $100 million I thought it said 85 yeah some somewhere close yeah it said 85 85 million yes well thank you so much that up almost all my questions I wish that we could spend more

time together but no but honestly I think this is a good time for them to go watch Beast games on Prime video right now they already will and they must have watch it already right now now thank you so much for watching this episode till the end please let us know in the comments what did you like about this episode and what you didn't what are the other topics and guest who you want to see on the episode on this podcast so that we can get them for you and provide you all the value and

insights that we're already doing for you please comment and let us know also send this episode to at least one person whose life is going to change after watching this episode and understanding this conversation and don't forget to subscribe this channel because the more you subscribe the more we grow the more we grow the better and the bigger the guess we get just like this episode I'll see you next time until then keep figuring out [Music]