The #1 Financial Freedom SECRET Rich People WON’T Tell You! | Codie Sanchez

I don't ever want somebody telling me again that I can't do what I want to do I don't want to feel the control of another human on top of me money is freedom the more money you have the more you get to exert your will on the world what are the things that broke people think they're supposed to do to get wealthy that will never work save save it's never going to get you to Rich it's way easier to earn more than it is to save everything once you learn how to earn you're unstoppable Cody

Sanchez is an award-winning journalist she's the founder of contrarian thinking and unconven aced millions of followers and now educates people on the basics of Finance the wonderful Cody Sanchez you need to learn the love the game if you want to make money you have to learn to love making money and see it just like you do a scoreboard you can get to a million working for somebody else working really hard but if you want to go to that $10 million Mark you got to do something different every human in their life has an energy vampire

mhm if you want to be successful you have to realize that you are going to leave behind most people what would the a five six or seven step formula B on going from zero from broke to millionaire very first thing is we say at our company it's been so amazing last year was just a transformative life-changing event team greatness is great my name is LS house thanks so much for being here and before we dive into this special video today I want to remind you about the summit of greatness our annual conference happening this September

in Los Angeles with David goggin Dr Joe despenza and many more incredible speakers and performers there will be so many live attendees there that you can meet with you can network with and you can help transform your life make sure to click the link in the description to get your tickets and I can't wait to see you at the summon of greatness here in Los [Music] Angeles before we jump into this video I wanted to let you know a big announcement Cody Sanchez is speaking live here in Los Angeles at our annual Summit of greatness

event if you're looking for the next level of breakthroughs in your life and specifically in your money and business make sure to click the link in the description and come live to hear Cody Sanchez along with David gogins Joe despenza and more at the summit of greatness and now let's jump into this episode with Cody Sanchez welcome back everyone in the school of greatness very excited about our guest we have the inspiring Cody Sanchez in the house good to see you thanks for yeah very excited about this you've taken off in the last few years

really about teaching and educating individuals about what I think is Financial Freedom and new ways of looking at money and how to earn more in your life but I'm curious when was the moment that you believed you were deserving of earning more than what everyone else thinks they they should be making was there a moment or moments where you were like I actually believe it's possible to earn more yeah well first it actually started from a moment where I felt the most unlikely like I would never be able to make enough money and it wasn't

that tragic but it was um I was in college and I didn't have any money like all college students don't and I remember um my mom would like track my bank account to see how close it was to go under and then she would sort of get on me about anything I bought would be like what are you doing with that what are you doing here and I felt this intense control and I didn't like it and um you know I was like it's my money I'll do what I want if I overdraft it's on

me and that moment for some reason was like the little trigger of my little inner Rebel and at that point I was like I don't ever want somebody telling me again that I can't do what I want to do and I don't want to feel the control of another human on top of me and so for me money is freedom mhm and I think it is really your ability to push back on the universe like the more money you have the more you get to exert your will on the world and the less money you

have the more you get exerted upon and so I didn't like that right and so that was the moment that I was like B I don't ever want that to happen again uh and then the moment where I was like o I think I can actually do this was when you know you remember like the first time you met a really rich person and you were like they're not that smart and I had one of those moments where I met like how's this person have money yeah I was like what this guy like you know

he didn't inherit it you know he didn't get given to him right but he and it was at a company called Vanguard and there was one of the really senior Executives there and I remember asking him a question that for some reason I knew about our segment of the business and he had no idea what he was talking about I was like oh that's fascinating so you're a millionaire which to me felt like a billion dollars and yet you don't understand this thing wow and if he what did he understand yeah well I don't think

I was smart enough then to know that you know what I mean I was like this guy's dumb and sometimes I think that is a benefit you know it almost not realizing that he probably had these other superpowers and instead being like well if he doesn't know that that means he's not Flawless which means I could probably do it too how old are you then I would have been 21 21 yeah before then I was broke I was like broke I was always falling in and out of having cash I was always overdrawing I was

always worried when I would go swipe the card there would be enough cash you were stressed out about it yeah what are the things that broke people think they're supposed to do to get wealthy that will never work save save it's never going to get you to Rich saving money only saving money yeah you can only save your way to zero right you could save your way to like not spending anything I guess if you don't need to eat or live or have fun but it's way easier to earn more than it is to save

everything and I do think that there's a benefit to the things like the fire community and whatever spend less sure but actually once you learn how to earn you're you're unstoppable um and I don't think anybody becomes Unstoppable by Saving in fact you get very scarcity mindset it's really hard I think to earn like crazy if you're obsessed with saving um and so I actually think those two ideas might be in Conflict it'd be interesting to have a debate with Dave about it because I think uh really really rich people do not think about saving

at a 10 to1 ratio of earning really yeah but they are they saving something um yeah I just don't think that they think about how can everyone of my dollars be more productive so we think almost upside instead of downside people who are saving think how can I not spend anything people who are earning and growing think how can I make every dollar that I spend bring friends when it comes back to me and I think that's the material difference mply it right as opposed to just can I just save it over here under the

mattress my parents did that forever and I love them dearly brilliant people but um they do not understand how to make money make more money at a really high level what would be the three best ways to have your money make you more money that doesn't take all the time in the world all the risk in the world and all the stress in the world because some people start taking on these different investment strategies or buying businesses they realize there's they're spending double the amount of time on their their job or their career or another

business trying to fix something or try to grow grow something it seems like it's exhausting or maybe it fails yeah so what would be those three things that you think would help multiply your money yeah well the very first thing you have to do is maximize your earnings potential that's zero risk yeah the zero risk way to make a lot of money is to make the most humanly possible with your skill set and most people don't do that in fact only 30% of people will ever negotiate their salary without proactively having the company come back

to them now don't be and ask for stuff that you're not worth but I really think that maximization of income super important and then the second thing I think you should do on top of it is not just think about how you can earn more but how can you within your sphere of influence get paid more for doing the same activity and so that might be like for instance don't just ask for more money negotiate upside so you know for your your podcast team for instance if if they wanted to make more I would say

Hey you pay me $75,000 a year to edit this podcast and produce it if I was able to grow it by X over goal would you bonus me out for that 100% of course you would why does nobody ever ask their bosses that and also by the way people will listen to this on the internet and completely ignore it it's the weirdest thing it's almost like they don't want to hear about these two things they don't want to have short-term pain for long-term game well we also have to have the belief and the confidence that

you can grow and add more value and a lot of people don't think maybe they think they can and then they try and they fail and they say oh well I'll just take what I can get so you can actually have the confidence and the skill to go help your company grow a certain sector you should be rewarded if you can really track and say this is what I did to increase my skills either on my own time or company time this is how I applied it and this how it consistently got more growth or

more Revenue you can do that amazing you're an All-Star a team player yeah that's what an 18 player is yeah it's true I think the part that people don't realize though is that even if you don't win by hitting your goal you still win because you're getting paid to learn and so so much and so you know it's such a huge opportunity to say like hey are you g to fire somebody because they didn't hit an extra goal they put on top of them of course not but if they're saying I want to try to

go for these goals and if you fail at half of them you get some of them it's like hey you're ambitious you're showing you're trying 100% great yeah and and you're you're doing the thing that people actually need to do to progress in their career which is like take the next job before you do the next job mhm and don't think enough people do that right um you know when I was at say that one more time not enough people take the next job or do the next job before they get the next job what

do they try to do instead uh they try to get the next job and get the pay before they're actually capable of it which which to be fair is a terrible thing for you to do often perfect example I had a guy who came from operations and wanted to have a bigger job in marketing and I gave him that opportunity but I said hey from a different from a same company so he worked in this part of my business wanted this part of my business but wanted a bigger job with more pay and I said

okay you can go ahead and do it but this has really big goals associated with it so if you can't hit those goals you don't get to stay at the company right or you're getting demoted back to something else which I don't really do I don't really demote demote or you're gone or figured out exactly why don't you demote um I have never had it work out well after somebody takes a step back in a they're kind of gone they're gone otally mentally it's bad for them it's bad for the company it's bad for morale

and so um and in this instance the guy couldn't hit the goals so we had to part ways and instead I should have if I was a better leader back then I would have said I think you should try it first and I can pay you some success if you hit it but I don't think you're ready to do the full job and so that was actually my fault what's the difference between you know giving someone an opportunity who may not be ready but allowing them space to make mistakes and grow into it versus holding

them back or however you want to call it until you think they're ready like yeah you know when you run a startup like this one was there's just not a lot of room for air and so at a big company you get opportunity to make a lot of mistakes you can hide more you can hide way more startup you need to give results and everything you can see everything yeah otherwise it it hurts the overall business which hurts the rest of the employees so I think in that instance there just wasn't a lot of opportunity

but you know the beautiful part about going and being an employee for somebody else at a big company or taking on these extra jobs is there's room to run and it's not your money you're learning on you're getting paid to master skills NBA plus make six figures that's what working for somebody else is if you're a go-getter yes and um and then you know stay there until you stop learning at least that's what I did right right yeah you talk a lot about kind of a millionaire mindset and a lot of your content if there

was a formula that you have seen over the years personally or others who have gone from zero to Millions what would the kind of five six or seven step formula be on going from zero from broke to millionaire yeah well the very first thing is we say at our company uh I'll take curiosity over IQ any day of the week and I'll take follow through OV experience any day of the week so really being a millionaire and making a lot of money as you do in things asking a lot of questions and doing the things

you say you're going to do mhm which is beautiful what a low bar that actually is right and yet most people don't why don't we do the things we say we're going to do we're overwhelmed we overcommit you know our word doesn't mean something our word is not our bond and what I found from people who are successful is when they say they're going to do something they do it right and they probably do more than what they say they were going to do then they also ask a lot of questions like you know I

have a friend of mine that had dinner with Warren Buffett and uh I remember asking him I'm like Alex what' you learn and he's like you know what I figured out by the end of the dinner after we were shaking hands I realized he had just asked me questions the whole time I didn't ask I didn't get anything in he didn't really tell me anything and he just took all the information that I had and he made me feel good about it and I think that is what the wealthiest people do they actually ask a

ton of questions because the right questions are wor so much more um than you showing another person how smart you are right what would you say our other things that rich people do that broke people don't do I mean rich people do not try to look rich typically really wealthy people do not care about looking Rich broke people care about looking Rich why it's a signal right at a certain point you know when you don't have money you probably don't have a lot of confidence you uh probably have a little bit more imposter syndrome once

you start making a lot of money you know there's actually a lot of downside to being rich you know which is people want it people want handouts people the IRS is coming out of your pocket and so I think at a certain point you start changing your game and it becomes a lot more important your competence level how you execute than just what you wear or show so care a lot more about being rich than looking rich is a is a big difference and the other thing is you know rich people trade in knowledge you

know they typically do not ask for favors they give favors because they know that there is a price to asking for things yeah and broke people do the opposite they try to take tick take as too many favors yeah and I did this wrong too you know when you're young you're like hey can I work for you yeah and and you know you could just pay me a little bit and teach me everything you know yeah exctly like can I just be by you all day long and watch you and just like I just want

to Shadow you for months and take up all your time and resources exactly and that's what I'd ask you know I would ask ridiculous things like that um and then as I got wealthier I realized o time's the only thing we can't make more of and I'm wasting a bunch of people's time and that's not the move so how can I be be a Gift Giver of time and not a taker of time and I don't think poor people think that way wow you know and I get it because it's all it's constrainted right like

Chris and I back in the day we lived in DC for a period and we didn't realize that we lived we bought a place and DC is kind of like block by Block in some areas so we lived in the hood like it was like not a nice part of town at all what was fascinating though is that we would talk to some of the the people who had been longtime um you know residents and you know there was a one young lady and um you know she had never her father was like in his

80s probably and he had never left uh the District of Colombia never been on a plane never been on a train and she was really interesting too because um a lot of people would sit outside and they'd want to hang out and they'd want to talk for a long time and we were just busy we didn't we didn't have that much time and so she kind of picked up on that was like hey can I walk you back to and from the gym like when you walk to and back from the gym can we go

there's a neighbor there's a neighbor young girl um she wanted to go college she would have been the first one in her in her family to go to college it was really interesting because she would just ask us questions as we were on the go and um and lo and behold got into Howard you know figured out where she wanted to go next and what wanted to do but I think that was the difference they would waste a lot of time sitting outside you know kind of with this idea that time was abundant and she

was the opposite she was like I know you don't have time can I take up a little bit of it while I walk interesting yeah well and I don't know the story if they're just out there watching all day but there's usually if you're with the same people watching others you're judging you're assessing you're gossiping I'm not saying they were doing that but that's kind of the general theme if you're not asking questions and bettering yourself you have time to allow your mind to go into a negative place a lot of times 100% judge assess

make wrong compare whatever it might be yeah and you know and also I think it became cool to not strive you know really yeah I mean in the neighborhood a lot of the young kids would you know they were kind of goofing around and they would sort of make fun of you know her her Ambitions and you know and because it's I think if you don't make it but you say you never wanted it then you don't feel like a failure you're like I didn't want it anyways right right right didn't matter to me didn't

matter to me I didn't even try but if you actually want it really bad and then you don't get it o am I going to survive that so I think it's really easy to fall into that mentality what do you think for those that do want it and they do make it what is the biggest mistake that people make when they reach a hundred grand or a million dollars or Millions what's the biggest mistake at that point they make I think it's your first hundred thousand in your first million your biggest mistake is thinking that

the thing that you got you to 100K is going to get you to 10 million the thing that got you to 100K will probably get you to a million bucks but it won't get you to 10 million it's just more hard work yeah but not to 10 million exactly so that that first 100K you can do all of that working for somebody else working really hard you can get to a million working for somebody else working really hard on the same things but if you want to go to that $10 million Mark you got to

do something different what do you need to do differently typically I think you have to get some skin in the game this is when you have to start earning not just with your time and brain but also with your money so you've got to invest in something you've got to understand deal structuring you've got to get a little equity in something you've got to become an owner in some way shape or form it could be an owner inside of a business but you've got to get some sort of of upside potential and I think that

is where the the public school system kind of stops teaching us yeah they don't teach it at all no so what would be the best strategy for someone to get equity in something whether they're at a career currently or they're looking to start or join something where they could have Equity that has big enough earning potential yeah to create more let me tell you what not to do these days I think you know if you go back and you look at startup employees over the last 10 years and you look at what their Equity options

were worth so you're like fancy you went to Silicon Valley you started off with an app you know you worked really hard you took a low salary because you have Equity options most of those Equity options are worthless today they're not worth anything they're underwater and maybe one day they eventually will be but I think people were sold a dream that they could eat equity and you can't you need earnings and so one what I would say to do is yes you could maybe be part of the next Facebook but the likelihood is you're not

and so 90% of the startups fail so I think we were still to bagal eyes there and we have to be really careful that we don't bet only on equity and you know Chris my husband would tell you this he was a couple of of companies where he got Equity but that's not where we made our money um and so realizing that the second thing I think that people should do if you want to get some skin in the game is the best way to do it is actually get your earnings going and ask to

invest alongside so you know this is what private equity and uh and private investing firms do so we basically allow for what's called a club deal so if you work at a private Equity company you typically can take some of youry money that you make from the private Equity Fund and you can put it into deals wow and so I think if you're listening to this and you're with a company today try to think about how could you get a piece of maybe not even the company that you work for of a deal that you

bring to the company and so like nobody really does this outside of private Equity but you know if somebody brought you a new ad uh sponsor for school of greatness and it was a company that's going to pay you cash but also is maybe small right and so they're up and coming and they said let's get some equity in this deal plus you know a little Revenue share or something from them if I bring you this deal if I structure it for you and maybe even I put in a little money for it could I

have a percentage of the company and so this is the great unlock I think that once normal everyday people start understanding this they can get Equity while being employed which is I think the best thing to do because it's hard to get enough money being an entrepreneur uh to invest in other things yeah most entrepreneurs have all their money up in our business what is the mindset that people need to start thinking about in order to choosing the right opportunities because 10 12 years ago you know I I read 4our work week I it was

15 years ago I don't know and it was all about like investing in startups and I think I invested in like seven or eight startups right I didn't make money out of any of those and they were all come from credible resources other people were investing in them also that I trusted it was wasn't like it was just some random pitch deck yep it was like okay there's there's opportunities out there none of them paid me anything and it took so much of my time and energy to like get on calls with people and help

them and promote stuff now was an education that I gained from it but I didn't create wealth yep I spend more time and energy helping people fail than I did getting a result right and so I learned a certain lesson there to put more resources back into my own projects which are guaranteed a result if I'm going to be alive so how can people get the mindset of knowing I'm going to invest in this whether it be time energy money Talent whatever it is and hopefully I'm getting a return in two five 10 years so

what I would say is until you've made your first at least million don't invest in startups that are non-ash flowing just don't do it and and probably more than a million yeah in this environment so that is for people who already have so much money that they can throw some chips on the table just like at the with the knowledge that 90% won't work if I was young Cody again what would I do I would be investing in cash flowing businesses and Deals right and so instead of going and doing the crazy startup app say

hey why don't we own this vertical that we do business with right now hey you know let's go in on an Airbnb for when our employees are traveling back and forth and I could help manage the Airbnb for when our employees are traveling back and forth we get rid of some of the costs that we have from f bulying people and putting them up in hotels but simultaneously we own a cash flowing asset that has real value today so we own a little equity in it but we also own the cash flow and we can

get a portion of it right and it's it's so Technical and sometimes I think people get overwhelmed with these ideas but if you just start thinking this one sense which is cash flow is King and I don't invest in hopes and dreams I invest in realities and revenue right that's what I do until I've made so much money that I'm like no now I need I can't do the same thing that got me to that first million now I got to do something else to get to 10 and 100 and it's not going to be

airbnbs probably I mean you've mastered the researching aspect and investing aspect in these kind of boring businesses what would you say are three to five best cash flowing businesses if someone wanted to get into today yeah um well there's lots of ways to look at this I think the first thing that I like to look at is what are the businesses that have the lowest failure rate with the highest potential for you to make money so let's start there and if we look at the numbers that's why I started with launder mats it's like a

90% success rate with laund mats they don't fail as often they've been around a long time they don't cost a ton of money they don't make you a ton of money they don't make a lot either right you're not getting you're not making millions unless you get a million of yeah yeah my first one was $667,000 in in Revenue so not much cash but that's okay because you're starting to put a few chips on the table and those chips pay you back with consistency and how much did that first one cost 100k pish it's not

bad no it I mean here's why it's bad it's bad because it was a job it was like a low paying full it's a low paying job for $67,000 a year right in a laundry M right but then I go to sell it if I can increase from 67,000 to let's say $200,000 in Revenue then I can sell that business for you know four6 $800,000 that's a pretty good payoff not bad and so you can get it on the back end and you can cash flow in the meantime and you learn without a lot of

risk like I didn't want to put hundreds of thousands of dollars down that seemed like too much money for me back then and so I would start with something like a bat I like it because it's low uh there's potentially less risk there but before you go on to the next one I mean what you said there I think people have this idea of like okay it's you know a cash flowing business but you might have been there 20 hours a week at sometimes maybe longer in the beginning I don't even know it becomes almost

a full-time job managing a boring business you know something is not exciting yeah and it's not bringing you exciting cash flow it's bringing you some but not a lot how do people be stay motivated and excited and passionate about something yeah that they really don't care about as much yeah how did you do that for yourself and how do others do that you need to learn the love the game if you want to make money you have to learn to love making money and see it just like you do a scoreboard I mean I always

joke that every time a troll talks I just go scoreboard because you know at the end of the day it's like who's winning or lose it and here's the board and it's a fun game for me cuz I've just trained myself to like this game and so I think that is what you want to do when you buy a first business it's like it sucks it's hard just like when you go and play a competitive sport you get beat up you fall down you get hit in the face you're tired you break things but it's

fun like why do we play sports because we like hard and that's what business is and so I think if you can train yourself to love the game then you start with a little business and just like with your first piece of real estate you start with like a studio apartment and then you go to a townhouse and then you go to a house you do the same thing in business you stair step your way to bigger games and if you're good and you're already a business owner then you're not going to start with the

laundromat you're going to start with a business that already has an operator in place and a managerial team you know or you're going to buy a business and you're going to be like hey why don't you operate this thing for me I'll put up the cash I'll find the deal but you run this thing right no different really than you buying an Airbnb and having proper man put a property manager in there but you make less money in that that cash flow so you're you're not managing the time you're not doing the time but you

make less money as well yeah that's true theoretically you make less money on that one deal but the idea is how can you become good at doing deals so you can do more of them right you know typically people who are in real estate don't just own one house same thing with business you could own multiple laundromat locations you could own the laundromat I mean we have one business that we just in Giggles said okay how can we turn one business into 11 income streams and I was like all right how' you do that launder

mats starts secondary line of Revenue really passive what would that be okay vending machines let's put those on location Third uh why don't we add Wash and Fold so we can have a different Revenue inside of it exactly fourth what if we add vending inside it's like soaps and um you know uh detergents softeners Etc next one why don't we do pickup and delivery okay additional next one why don't we do commercial can't we do you know when everything else is closed can't we also go to some of the local hotels clean their stuff okay

maybe next why don't we buy another laundr mat and so now we have two locations on side of them and then let's also put vending and all these other things on theirs so you kind of can stack up your income streams in one business and that's how you go from a laundromat that makes $67,000 a year to one that makes 3 million which our biggest one at the time did about $3 million in Revenue wow lot more work but a bigger business if you have let's say you have between 250 and $500,000 that you can

invest in something and someone is thinking about real estate any type of real estate investment versus stock market yeah versus starting or buying a business what would you do with that $200 to $500,000 today to try to maximize earnings cash flow long-term Equity but also you're going to work hard but not spending all your time on that thing yeah yeah it's a great question what would be you know some type of real estate investment some type of stock investment or some type of buying a business investment yeah let me tell you how I think of

the three types real estate is for tax and it's for long-term wealth so it's it's where you go to have Savings in tax and have long-term wealth uh not accumulation but preservation so we go there to skip the IRS and we go to Real Estate so that longterm I have more safe assets stock market we do to beat inflation so we want 10% sort of Max per year that's why we invest in the stock market neither of these two things unless you have a ton of money are going to make you rich right unless you

get 20 million in one of them exactly then then you can if you have a ton of money these two things are great which is why most people who are really really wealthy own a ton of this after they've made their money yes the only way that you're really going to make your money is by starting or buying businesses and so in my opinion this is where you put the $250 to $500,000 because you can have an infinite return on it you can you can't make real estate make you 50x return in one year I

mean unless you have some crazy deal but in buying a business you can't but lower time investment in the real estate of the the the stocks theoretically stocks for sure unless you're actively managing it stocks are the closest you can get to quote unquote passive uh income which is why the right right but the but real estate comes with its own set of challenges and its own set of work unless you're a property manager but then there might be other costs and things to fix up yeah right and what's really different about property management versus

having an operator of a business the difference is real estate can't go to zero typically you don't have a house and all of a sudden go it's gone now you can't have that the business so I think that's what you want to man risk right there's definitely more risk and more reward and so laundry mats is is one but what would be if you had 250 to 500,000 today yeah and you didn't have any other of your businesses right now and you had to invested in something in either buying or starting a business but you

had your knowledge and you had your platform yeah what would you what would be your next three moves or next couple businesses you would get involved in yeah well I would if I had 200 to 500k even less than that like 75,000 to $100,000 I would this is why we bought resi brands I would do a franchise and the reason why and I would be really careful about which franchise because there's a lot of rules and they can be expensive yes but what I realize is if you've never run a business before sometimes buying a

small business is not right for somebody who has never run a business before ever but buying a franchise has systems marketing operations a blueprint yep that is successful already that's right and so in my mind here's where you don't want to buy franchises you don't want to buy franchises if they're like a flash in the pan like no offense crumble cookie right it's like really expensive like a million-- Dollar buildout Plus like cookies I don't know here today gone tomorrow right just you got to sell a ton of them yeah Orange Theory like really hot

now who goes there right I don't want to play that game I want to play a game where I have a boring business with recurring monthly Revenue that people are going to need forever and so when we started thinking about it we're like okay there are three types of people there are people who have never done a business before and they need some handhold and they have cash but they have less than like a million bucks right for those people probably a trade Services franchise makes sense systems and processes boring business more resistant to recessions

cool you should do something like window cleaning pressure washing painting and you can layer on top of a infrastructure and system that's the first type of person second type of person is maybe like hey I've managed some teams before I think I know how to run a p&l I like the risk associated with running my own business so I'm gonna buy a business I'm gonna do it outright I'm GNA do it my way because I'm kind of unemployable I don't want to do anything with a franchise right and then the third to me is the

person who's like I really am open to risk and because I'm open to risk I'm going to do a startup I know I'm going to make no money I know that like for three to five years I'm gonna have to pay to make money until eventually maybe someday I'll make money and all three of those types are totally fine you just need to know which one you're at wow you know and so if someone wanted to launch a business is it all based on their own skill sets then what they already have or is it

better to go buy something and apply your skills towards that business that's already making money I'm very biased but to me you know the average startup in the US doesn't make money ever the average right they really don't they fail yeah I mean 90% of startups fail um the most businesses only 10% of businesses make it to a million dollars a year in revenue 0.4% of businesses ever make it to to $10 million in Revenue the the odds are not stacked in your favor so I'm kind of a math junkie from my days on on

Wall Street and in finance and so I look at those numbers and I'm like uh I don't like that I don't like a 10% chance of making a million dollars why a million dollars is a lot because the average small business has margins of 15 to 30% so if you're making a million dollars you're really not making no you're making $150 to $300,000 you got tax on that then you got taxes on that so what are you really making 75,000 work 200 hours a week exactly dealing with stress problems breakdowns right that's why the average

founder of a startup only makes $60,000 a year but say that again because I don't think most people understand this they think that oh I should be making more I'm going to go launch my own thing I'm G to do my own thing but what was that you just said the average startup founder makes $60,000 a year and and that's after not making money for the first 3 years and that's working 150 200 hours a week not 7 days a week lot right and I don't ever want to dissuade somebody from going and starting a

startup if you have that buyer in your belly and an idea that you can't sleep for the want of please do it we need people like you in the world but most people don't actually want that which is totally okay and buying a business or or buying a franchise will give you more potential success yeah you just have a higher percentage likelihood of success and especially you know with the business that already exists we have something called the Lindy effect right which is the longer something has been in existence the higher the likelihood of it

will continue to be in existence right and so because of that if I have a business that's been in existence for 10 years already making a couple million dollars a year in Revenue the likelihood that it continues to do that is quite High actually and much higher than the likelihood of you ever getting to 10 million so you know and you could look this up yourself you could go to the SBA right now the Small Business Association and you could look at the fail rate of SBA Loans that's the loans you use to buy small

businesses and the failure rate is typically in single digits so really so of them giving you money to go buy a business the failure rate is in single digits yep and so meaning those work a lot those work a lot that means when you buy a business and why why is that why do banks not loan to startups because they're risky because they're going to fail 90% of the time they don't loan to them why do banks loan for buying businesses because they have models that show them that they have a higher likelihood of success

yeah they have a track record yeah right so I say you know buying a small business I think your likelihood of failure is somewhere between 10 and 30% as opposed to if you start a small business your likelihood of failure is the opposite of that let's call it 60 to 90% right and either way is fine but you just need to know the odds of the game you're playing right you don't go to the slot machine and go I can't eat today I better play Slots you know right same with startups sure sure so if

you got a 100 let's say 100 to 200 Grand right now um and you wanted to go buy a business I don't know if you what you get for a franchise for that but you wanted to buy some of their small business in your town what would you be looking at well the cool part about let's say you have even 50 to $200,000 the cool part is that in my opinion is you don't want to use just your own cash what we like to do is use seller financing or creative financing method how does that

work yeah well 60% of all businesses are sold using seller finan ing which basically means that you know if you wanted to sell School of greatness you'd probably have a hard time selling it without saying hey uh Cody you could take over this business look at this podcast this big huge YouTube channel I want X for it um but because you probably can't get a loan on this business um how about I let you buy the business for I'm going to make up the numbers so we'll just be fake here but you buy the business

for a million dollars and since the business Mak I don't know $500,000 a year profit then that means why don't I pay you uh why don't you pay me over three years for that million doll so that's 500 500 500 a year and that allows us to get to the million bucks plus you get to buy the business using the profits the business and that's seller financing yeah and it's very normal and my mission is kind of like I think we have so many middlemen in the world that eat away our profits the middleman is

a bank the middleman is the person is the is the person telling you you need them in order to do a transaction you don't we can be our own banks in many instances w wow how does someone have the knowledge or the courage to do that well that's why we started contrarian thinking because I realized in private Equity I was like wait a second I can just buy a business like myself I don't have to be at the firm like I could just go out here and do this deal that was foreign to me after

being in in you know investing for 10 years so when I started doing it I was like wait a second there's no difference really between like a $100 million deal I'm doing with a private equity and a million dollar deal I'm doing by myself the difference is just size and so I started buying businesses myself and thinking God more people should know how to do this it's just like real estate what would be if someone's like okay there's a laundry mat down the street for me that I love that I go to or whatever that

I see that everyone's always there yeah I have no idea I've never owned a business or started or or bought a business yeah what would be the steps to be like I want to buy that laundry mat that I see in the corner there do I call someone first do I go talk to a manager first first do I found the owner first what are the questions I ask them and how do I get a deal closed within 30 to 60 days love that I would give yourself 120 but let's say 30 to 60 so

here's what I would start with one is please do me a solid I always say this when I'm on podcast like I think if you do a bad first deal you'll never do a deal again so self- serving because I run an education company about m&a but whether you go with us or somebody else learn how to do a deal it is complex and there's no infrastructure like in real estate you just go to a broker they all the paperwork you don't know what the paperwork says yeah you're like fine mortgage company escrow it's it's

handheld right buying businesses like the wild west none of that exists in 20 years I think it will be just like real estate it will be very normal to buy and sell businesses and assets right now please know what you're doing first so I think you need to spend 60 to 90 days learning how to do deals I can almost promise you that you will never regret learning deal making you will be so glad you understand understand how do I negotiate how do I do due diligence you'll be better at negotiating your salary you'll do

better deals in your personal life it's I think it's the best skills you could do but before you buy a laundromat don't just go buy one and be like Cody said it's fine um that always stresses me out now here's what we teach we teach 10 steps that I just stole from private Equity 10 steps Divine a business with seller financing first step is you got to understand the opportunities there so we've already done that we call that the foundation second step is deal Clarity what's a good business for Lewis what's a good business for

Cody we have all these worksheets we run people through third step is selling you how do you convince a seller that you're worthy to be their buyer fourth step is called origination which is finding the business how do we find somebody that wants to sell fifth step is financing what are all the ways that we can get loans Etc sixth step is negotiation how do we negotiate a good deal a bad deal mhm seventh step is structuring so how do we learn the terms that Define money like warrant options you know payback period eight we

are going to talk about your deal docks so how do we close these underlying deal docks nine we're going to talk about due diligence how do we make sure they're not lying to us how do we make sure we're really looking at the right thing here and then 10 how do we close the business make sure it's done correctly properly with all the right transferring of information and money Etc and then your first 90 days you bought a business congrats now you got work to do yeah now you're all excited then oh there's problems more

problems than your thought exactly yeah and so um those are the 10 steps that we teach and that you need to know if you want to buy a business was there ever a business you bought after you went through all these and you did your due diligence that actually was better than you thought it would be after buying it oh yeah really more happens more often than not really yeah at least for us I mean a good example is I have recency biased because we just did this deal but we bought the company resie brands

and um we did a really big transaction we lot of cash lot of Cash Money lots of time under the hood kind of looking at it do diligence lot of like putting my brand behind it so I'm like God you know Lord help me if these guys end up being bad and then my audience uses them and what if what if they're not good what if they don't execute well and we got under the hood and we were like not only are Brands incredible but the operator who's running them is just a very high integrity

human you know Family Guy extremely hardworking and works harder than we do and so we got under the hood and we were like oh man we're going to make way more money than we thought we were and this business is going to be really great on fulfillment which is what I care about because it's my reputation wow so that happens a lot was that before you bought it or after you bought it was after I mean I thought all this going in but it's but then you're working with the operator you're connecting with the team

more yeah yeah I mean we have something called the ran way which is how we analyze businesses and then how we integrate them it's based off of Vista which is like a very famous private Equity company that buys tech companies and turns them around and so where I want to get to on a go forward basis is we look at a business and we do all the work upfront and then the second we take over it's just implemented I would say we're like 40% there wow yeah uh we're not perfectly there but there's only one

business that we bought but you may not buy that business even after doing all that work right that's a problem so you spend all this time and energy for 6 months I don't know some of these companies like researching investing money energy time trying to build it to get ready to buy but then you may say ah something's fishy and pull out and that's six months of your life yes you're right yeah my dad has the best line ever which is uh never fall in love with something that can't love you back and that's true

with deals so you have to be willing to walk away I think that's tough though when you spend that much time on energy have you have to yeah I mean Warren Buffett also says um you know um once in a lifetime opportunities come around about twice a year and so um so I think you know you need to realize that the most important deals that you ever do will be the ones you don't do and that'll suck the life out of you yeah it's just it's a rep and so it's totally okay to get far

along in a deal and go oh whoops not the right deal um but the problem is most humans we have uh sunk cost fallacy right I'm so far in this I'm so far in this we're like this in relationships we've been together forever I guess we should just get married and that's the worst thing you could do instead you got to go oh man I learned a lot of lessons here I'm so grateful for them time to move on wow what do you feel like it's been the best deal you've ever made um besides your

marriage I was going to say husband I knew it um I knew it yeah the a th% it's humans chosen not deals done and so or humans removed o right that's also the worst deal my biggest mistakes have been humans chosen I mean one thing I will say is you know the the worst deal I ever did was a deal that not only ruined a friendship um but you know was really hard on my marriage with with Chris and I because it was somebody we both knew oh and it wasn't that much money we lost

but it was enough to be annoying and then we had we had to clean up a bit of a mess and so relationship mess yeah a relationship mess there's a business deal it was a business deal but here's the difference a lot of people say don't do business with family and friends Chris and I have a l which is um you don't want business from friends you want friends from business and so a great red flag indicator is does this person seem to want something from me right away or do they want to be friends

with me because we're in business together yes and so if if you know if you're starting to get close to a deal and they're like hey how am I going to get paid what's G to H that's like oh okay you just you want into my business you don't want to be friends in business together and so I'm very C cautious on that yet and and also the more successful you get the more insulated I think you need to be yes like you know this well smaller Circle smaller Circle you know no new friends and

people have to prove themselves to you first yeah can't just open up everything to everyone no and and I think you know we have a time constraint now like we don't even consider doing business with people that we haven't known for more than a year well yeah because it's hard to hide who you are for a year right you know yeah um and it's hard to hang out it's hard to invest time with someone for a year too so it's like a lot of things have to happen in order for that to happen yeah I

think in life one of the best rules I've ever learned is like you you trust yourself but you set yourself up to not trust yourself and so often it's like how can I just yeah I don't want to get gain weight so like I just don't buy the cookies and put them in the house even though sure I have some willpower but I'm just not going to do it so it's the same in business it's like I'm only allowed to invest this much money I'm not allowed to invest with somebody unless I've known them for

a year you know I do business with friends uh only after they've proven to me that they have sort of the same level of work ethic that I do and so all these little rules is what keeps you close to your money and let it not run away yeah speaking of Love and Money what has marriage taught you about abundance or what to look out for around money and love the biggest thing that my husband has taught me about money I think well he has a couple things one that he that I love that he

always says which is uh that there's a 100% return on fun and so one of the things that he's really good at doing is we don't really spend on fancy things we got a few nice nice things but we spend a lot on experiences together and so he kind of taught me that he's like you got to enjoy it along the ride yes and a lot of us High performers I'm sure people at greatness you know they're Workaholics we work a lot and so having a partner who is the opposite of you like who's the

fun one in your relationship who wants to do more fun I'm fun but I like to I mean she loves Adventure all the time interesting I'm pretty playful and fun but she's like every day is an adventure she wants to do more activities and I'm like you're after I work hard I'm like I just want to chill you know she's like let's go do this now and I'm like can we just relax you know so so she's Chris my husband and I'm more like you and it's it's been really wonderful because he pushes me otherwise

I'm working all the time and I'm he PES me to play and I'm pretty fun but I get in my zone yeah you want to work you're focused yeah and so I think it's good to have a little bit of both of that the other thing that he taught me about money though is um you know I'm really good at at making money and he's really good at protecting us so you know I think it's nice in a relationship to have people who have two different Lanes protecting you in what way besides physically since he's

a military beast but I meanly my security guard but emotionally financially you know spiritually like how does he protect you yeah I think well certainly um these days he's a lot more protective of like hey I don't think these people are working our best interest you know hey um do we really want this person to be employed by us I notice these characteristics so he's just a lot more downside focused where I'm pretty optimistic yeah yeah you know and in his world it's nice having a military friend because their their mistakes are life and death

which means you know an entrepreneur you have to be kind of wildly optimistic or you'll never succeed but if you want to keep your money you have to be slightly pessimistic and so it's good to have that balance and also we play a game where it's like what role are we playing you know and so my role in a lot of instances right now is I'm like the big let's go after it let's look at these big huge things and then he kind of looks at the downside of them and then in our Venture fund

he brings me a lot of different ideas and I he calls me Captain no because I don't like any startup it's so it it you know we and then we don't fight cuz we know we're both playing a role it's pre-ordained wow what are the questions you guys talked about before getting married around money or conversations you wish you would have had before getting married around money yeah um well he I I was married previously um and then you know got divorced and so when we first got together people are going to be like she's

a psychopath but uh I remember we did a whiteboarding session and it was actually more about what do you want out of life uhuh it wasn't so much money because money is a byproduct of action and money is a byproduct of vision I think and so I in my last marriage he wasn't a bad guy or anything like I wish him well we are different we want different things from Life um but what I realized is like I want this huge abundant Crazy Life That's stressful and um requires a ton of work chaotic and moments

yeah exactly and um I wanted to see if Chris wanted that same thing and so we basically sat down and I said I want you to tell me like what does our life look like in 1 3 5 10 years like kind of play it out so I think we eventually went for like three years and 10 years and we wrote that out and I said what does our life look like with kids what does our life look like with money how much are we worth you know what do we what does our day-to-day look

like where do we live and we did it from a place of fun so we would kind of like and then we came and saw like where do we overlap and we do this every year we do goal setting every year together on New Year's um and we go to a cool destination we think about what does the next year look like because one of the things that he taught me too is don't tell me what you want tell me what you're willing to sacrifice to get it and so if we have this big Vision

you can't go hey I want to make a $100 million dollar this year and travel all year and take a bunch of vacation and learn wage yeah yeah no it's not it's not going to work and so we have to agree on the sacrifices yeah and that was really really important and I didn't do that in my first marriage in fact when we were getting divorced I did it I was like I think we're moving in different directions let's write down what we want and you know he was like well I want what you want

and I was like I don't think you do and so we we sat and wrote them down and they were different and and they were materially different and neither was wrong we just didn't go into the marriage with our eyes wide open and it doesn't mean it can't work in some ways if you have want different things but you have to be aligned and accepting of the other person's Vision in the relationship as well that's exact that's exactly right yeah yeah and I really think the growth first fixed mindset is super important you know I

wanted to make sure when I got married this time around I'm like we have to keep accelerating at the same speed personally yeah yes and um you know I remember I can't remember who said it to me but somebody told me something I loved they're like imagine you eater a petri dish and you remember those science experiments we did in high school and you put whatever little bacteria in each of that that's us and if you keep putting a bunch of stuff into one petri dish and the other petri dish gets nothing this grows like

crazy and this stagnates or dies and so I think one of our biggest commitments between the two of us is we travel through time together we try to spend as much time as we can traveling together because I don't want his life experience to be this full growth and mine is totally different and that has worked for us at least I've had a number of financially successful women on the show who are also extremely powerful leaders you know business owners um and some of them are with men who make less than them I don't want

to I don't want to assume where you guys' money situation is but most men it sounds like are threatened by powerful women or women who make more than them or have more than them before they get into a relationship I don't know if that's true or not or the facts on that but that's the way it feels in society right now um what's your thoughts on that if women are making more than men how they can harmonize and come together and both feel safe and women can still be turned on by men making less than

them and find Value in other ways yeah well first I think we should talk about men I've never met a man that go that says hey uh your bank account has 10 million in it yeah out M like it's not a bank account that emasculates anybody what emasculates a man is your attitude and your actions and there you big timing him are you making him feel less than are you defining him only by his monetary worth men are not meant to just be providers monetarily what about protectors you know what about your uh you know

your human you travel through time together what about somebody that you really respect their opinions on the high integrity and yeah oh yeah what about the future you know father of your children and what that means and I think the reason why we're having problems with women who say hey I make all this money and men aren't interested it's like are you just playing the victim and is that the easiest thing for you to say what if your story was different what if your story was instead I make a ton of money and it's incredible

because I get to be a partner to somebody I don't get to be a cost center now I'm a profit Center and we get to do all the other fun things right but I think a lot of women because we Define Men by how much money they make of course they don't want to be with somebody who makes more than them because they go oh now you're worth more than I am as a human interesting and so I push back really hard on that I don't think that's true and I think men have just been

with women who are kind of jerks about making too much money you know and who only wanted that definition if you met Chris back in the day I mean Navy Seals aren't millionaires no they don't pay well at the government but he never defined himself by how much money he made he was like are you kidding me I'm a top 1% protector in the world wow you know it's a pretty big turn on yeah 100% same with you well not every not everyone's a Navy SEAL like Chris right so not everyone has that level of

Mastery skill set yeah you know athletic and sexual prowess that he just walks around and oozes right oh God that's going to be this big but there's a lot of men that don't have that value that skill set you know what what maybe he didn't earn from the government financially he you know multiplied in other ways and skills that are that take decades to learn and he has a you know he's a military Weapon by your side uh with a good sense of humor and all these other qualities but you know for a guy who's

making let's say 75 grand a year yeah and there's a woman making 130 to 150,000 or more a year and they're in normal civilian Society yeah and their skill set is something at a corporate company not what Chris has yeah how can they not be insecure of the lack of value they bring to a woman and how can a woman in this kind of setting see the value in a man making half his much um with similar skills in corporate work environment Society things like that I think competence is incredibly sexy and there's not much

of it in the world today every single human has some area where you could be great you might not be great right now but you could be and so I think people underestimate how sexy a human is who is in their sphere of Genius whatever it is like if you are a bad athlete amazing if you are a bad at your job if you're hysterically funny you know find that area of greatness obsess on becoming great and then bring that along for the ride yes you know I nobody can nobody really falls in love with

money alone you know what if you're just incredibly great sexually you know be incredibly great sexually and then she might have a great bank account and then the two of you might have something incredible together and so I think we're just allowing it to Define too much and we shouldn't what are the three biggest turn-offs for women who have money of men um I mean turnoff number one in my opinion is um this is a little I think it's a little tough to say but um weakness what type of weakness I think it's not vulnerability

it's not crying but you know we women we want to be protected in one one way shape or form and so I think a lot of men today you know when you go on the internet and you cry on Twitter about how there's no good women it's the same as when women go on the internet and cry about there's no good men both of it's unattractive it's weak and so I think it could be mental weakness um but you can't be weak in every area so but find some area of strength or greatness that's that's

number one number two I wouldn't even play the money game you know if it was was me I mean Chris hysterically back in the day I was leaving my my private Equity Firm and I was like you know I'm not sure what I was going to do next and I remember he was so funny he's like oh well you know I got you I'll financially take care of you and I was like you don't know how much I spend you don't want this burden like you know but he just he was like I got you

um and that feeling I'll figure it out either way exactly that feeling of of even if he you know didn't make enough to cover what I spent on a monthly basis of like we'll figure this out is so sexy and the knowledge that they might be able to and the the third thing that I think is an immediate red flag turnoff is I you know Chris and I have we believe in strength-based relationship which is basically Chris is incredible Chef he's like and he really when I cook is like I wish you wouldn't you know

a little bit less of that would be awesome what's the definition of strength-based relationships you do the things that you are uniquely skilled at and great at in the relationship you don't expect to be defined by traditional gender roles in any way perform MH and so we're really honest like I am whatever your best role is right you do that role right and so um for instance you know I like to clean and take care of the house and everything that's that's my role I'm really aggressive on it he really likes cooking and buying all

the food and the groceries and I think we're kind of getting in this weird period now where um you know there's like this Trad wife movement there's this man being a men thing and at least for the two of us Trad wife what is it Trad wife wife what is this you haven't been on the internet lately I don't know oh my gosh I only I only consume positive content that's probably too well TRD wife Trad wife traditional wife so it's like you've probably seen this like there are the women and they like speak really

softly and they're like baking a bread in like an outfit you haven't seen this on the internet in the kitchen I mean I've seen algorithm I've seen like I'll send you something I've seen like cooking content but not like oh man there's a whole like they wear like called wife yeah Google it after this wear like bows in their hair they only break sourdough it's all made from home home there's like sunflowers around right right it's the traditional housewife right of the past reemergence which is I think it's but they but is it women mocking

or they like owning they owning their role they want to be this correct correct they love it they love it it's in their feminine it's in their experience sundresses the whole thing right and so I think that's cool if that's what you want to do but I also think it doesn't have to be cool right owning whatever role you want yeah exactly like why do you know so okay Trad wife all right cool yeah this is a whole new genre for you I don't want to get in the algorithm I don't want to get yeah

that's probably a good that's probably a good point no I mean my algorithm is filled with like uh homesteading tradwife stuff chicken coops tidy homes yeah exactly you some stff interesting to watch actually my feed is like catios what is a ctio now I'm concerned a cat Pao no I have two cats are you are you the C Pao and I I'm like debating it I'm like what's the best cat patio how can I do it you know where you can let cuz I let one of my cats out my backyard cuz she begs she

screams let me out right she's like scratching at the door but I don't want to be out for too long cuz I don't want get eat yeah like coyotes or whatever right so it's like I want to come back yeah and so it's like you kind of have to watch and make sure she's good or like call for her and like go search for her sometimes yeah but a cat this is a thing I've heard of actually is taking over at least it it seems like it on my Instagram feed right taking over one man's

Instagram feed I know right it seems like it because it's like feeding me more of them right so I think it's a good point though like that that right there for instance you're a very manly dude you're big you're an athlete you're all these things and yet you're into caos yes and like I think that's cool and that's the way the world should be well I want my cat to have a great life right I want they want to be able to go out and have convenience I like it be in nature I want to

come back in my next life as your cat exactly my cats are treated well yeah true I adopted both of them me and Martha did so oh I like that that's one of the that's one of the things is like you know that's in my feed but but not now we're going to add tradwife to it you know kind of speaking into this you know the the tradwives and the ctio builders yeah like the ctio dudes are crushing it I feel like they're showing all their builds yeah and it's like they're finding a need that

people want this thing yeah I don't know how much these things cost but I'm assuming it's at least 10 grand to build like this extravagant outdoor patio at least that is wild right for your cats to like just have play outside find if you can find if you can use a skill set and get and get creative about it you can find a way to make money around these things if you really put yourself out there if you're willing to document if you're willing to use the digital tools and I think one of the cool

things that you do and you've talked about is boring businesses but how do we take boring businesses offline and bring them online and this is like what you've done with resi Brands it's kind of like these boring traditional businesses that are like window washing painting or whatever it might be you know a carpenter building cat patios is an offline thing but if you can document record and showcase your trade skill y I don't care if you're a Trad wife making bread or if you're a ctio guy building patios if you can do it in a

specific creative way that's engaging you can earn a lot of money oh totally I mean I think what we do with a lot of our businesses that's the future if you right now have a business that's a service business so a ctio guy would be a great example it's just called productizing your service and so a CAO business by itself doing oneof builds yes not a great business takes time energ takes too much time custom RFP different every time non-re repeatable non-scalable what is scalable about it though maybe you do those custom builds you document

it all on Instagram and Tik Tok with the cool individual customization but then you productize it so then how productize it you're selling cat toys you're selling cat food you're cat Insurance create a little you know cat climate that's your custom yours that you drop ship to other people or that you do e-commerce with you know you sell merch and so I think it's you know in in our businesses we consider a business that's one-time Revenue transactional like a ctio business to be not a great business so immediately what we Wasing yeah we wouldn't do

that business unless we added a uh monthly recurring subscription exactly so whether that's in window washing land uh you're not going to be able to do that very easily on residential but commercial you can every single commercial building has a monthly process where people come and they clean their Windows sometimes even bi-weekly right so you automatically create a produ ised service that is the same and repeatable every single time and that just gives you a higher multiple so you could sell your business for more later right but why would people do that business when you

could do a digital business yeah and create a membership online potentially and not have as many people not have as many uh you know I don't know just more profit margin also than instead of a physical in-person business two two different reasons one it's a lot easier to copy an online internet business and they're much more volatile they go up they go down and they can go away entirely you know as we both know from having those types of businesses easier to start easier to lose when you have a brick-and mortar or in-person business they're

stickier they stick around those customers aren't as easy to grab because their attention isn't as easy to grab online and then the other thing is I think we're sort of sort of sold a bag of lies about the fact that this would make us happier in a room by ourselves on screen every single day vitamin D deprived under fluorescent lights I don't think it makes us happier in fact if you see you know Brandon and Carter who run pinks they're two good-looking young guys who had really good jobs one in finance and one in uh

marketing both like this on a keyboard and what did they find that they weren't very fulfilled they were a little bit lonely and like Brandon said you know he would talk to his mom who he was very close with and he was miserable he was miserable in that job W and then he was so miserable that he decided he wanted to go window cleaning and I've cleaned some windows with him but then I realized man you're exercising you're outside you're talking to people you're making you're having fun yeah and think about what you're doing you're

going to somebody's place of business or house and you're making it better like real time like you see a before and after and you're like I did that I made the change between the two and I think that's something that we as humans actually need and we forgot it in the age of the internet yeah and unless you're in a digital business that you feel truly fulfilled like you're making a difference or an impact it's hard to stay excited you know something we do every every Monday on our team call it's like everyone goes around

and shares a testimonial of how they made a in someone's life oh love that through the feedback what comments we get or or people watching or listening or reading a book whatever and how that Insight helped them in their life and it's a reminder that you know whether you're here now or you leave later whatever it might be you're making a difference here and you can work anywhere right you can go sell shoes if you want to but is that going to be impactful for you if it is great go do it yeah and I

think people need that reminder of like why they're in a place and the transformation they're making in another person's life totally yeah especially in the day and age where you know I was reading a study the other day that one in three Millennial and gen z uh people feel like not one single friend truly knows them which is wild to me one in three of them feels like they do not have real friends I was with a buddy of mine last night uh a guy that I recently have hung out with through the gym actually

and uh he wanted to go to to dinner with me and Matt my co who's my best friend for last 20 years this guy's worth over 100 million exited a massive company you know the company um and at the end of the conversation I go do you have one guy friend that you can open up to like you've opened up to us because I'm GNA have dinner with someone I'm going to really go deep with them yeah I go do you have one male friend that you can speak like this to who's like in your

corner because he has tons of acquaintances course tons of people he knows like do you have one person and he goes no and this is a guy who's got over hundred million who's exited a massive company who's knows everyone yep but doesn't have one close friend he can truly open up to yep and he's in his he's our age right he's not you know in his 20s and I think a lot of people struggle with that why do you think what' you say it was one and three yeah why do you think one and three

you know gen Z's don't feel like they have a friend that can truly be open and honest with it's I think that generation hasn't gone through something really hard with another person yet I think that the statement of iron sharpens iron is real and so when I see my husband's friends from being in war together and going through the military together there is no topic off limits and if I ever needed something I get the residual effects of their difficulty their chosen difficulty I think these days everybody wants to talk about you you know the

trauma that they've gone through in life but what's even more powerful is like what trauma did you choose when did you choose hard you know and choose the hard thing regardless of whether it would benefit you or not and so um I think j z if you're you know if I was going back to Young Cody I'd say choose something really hard choose something really hard with a few other humans and you will never you'll never let go of those people because you've chosen hard together so that's one for the people who are really successful

I think what happens is you get insulated by success and so I'm sure we've all seen this you you you know how did Rome fall it was surrounded by Yes Men you know Caesar was surrounded by yes men and sycophants who would want something more than the betterment of that human and so I think one of the things we try to be really careful on is do we surround ourselves with people who will constantly disagree with us and where there's no it's friends from business not business from friends and um and those relationships are deep

Arthur Brooks is incredible have you had him on I haven't had him on yet but God the happiness guy right the Harvard happiness guy yeah yeah and he talks about there's two types of friends there's deal friends which would be like business friends and then there's useless friends and that word useless friends triggers me inside yeah it does like I don't want to useless friends yuck right and he says happiness is highly correlated to having useless friends friends that can do nothing for you that you do nothing for them but you are just friends with

them they're not trying to get something from they're not trying to get something from you and you're not trying to get anything from them yeah and no matter what you just enjoy each other's company it doesn't mean they have to be useless in life yes they could be high performers but you're not friends with them because of them you're not trying to gain something from them Beyond being friends exactly and the deal friends you and I know this very well it's like how many people do we know who the second you become irrelevant they don't

lose my number bro yeah exactly you they're like oh Lewis he's not hot right now oh Lewis has a little controversy going on I'm out yeah and you know I've started with Chris really seeing who are those types of people you haven't been in long enough to have controversy you know what I mean I inoculate myself I throw it out there enough where you know it happens every so often but you're right no but I had something like you know I went through a breakup I don't know five years ago um and there was like

you know she posted some nasty stuff about me online or whatever and there was just like a question okay like what really happened what didn't happen and I saw so many people that I thought were friends not reach out to me not check in with me not respond to me or whatever and then I remember thinking to myself I was like really bummed about it for like maybe six months I was like this is really hurtful because there's a lot of people that I had given so much to yep they were business friends but I

thought they were real friends yep and I come from place of how can I add value and give first kind of like what you talked about not how can I ask for something right it's no give give give and then okay I've got a book if you're open to sharing a tweet you know that's cool you know whatever it might be yep it's like how can I give and I remember thinking man I gave to so many people that didn't even just check in on me yeah and I being very hurt by that this is

like I don't know five six years ago and I remember thinking after kind of the Dust settled and I was like you know less sad I remember thinking thinking to myself gosh I'm like three to four years I bet a lot of these people are going to come back and ask for something from me and I'm going to keep her seats you know I'm going to keep her seats yeah and it was so funny because I remember like four years later all these people started texting me and I remember kept seeing like the last message

was four or five years prior o right of any contact and they started texting me hey Hope how you doing hope you're doing well and I remember thinking when's the ask com next when's the ask and I swear to God it was like dozens of people all around the same time and I just kept being like hey hope you're doing well you know really neutral and then few texts later a few days later by the way can I get a a quote from my book can you promote me can you have me on your show

they saw me continue to grow and explode and they're like oh this would be a great opportunity to leverage something from him yep I tell you what the best thing that can happen in your life is going through controversy or some type of like confusion where friends question you because then you really figure out who your friends are yeah and it made me I was very naive before then thinking like oh of course people are just going to understand me or it's all good but it made me get really clear to like tighten my circle

to people that are only in my corner yep and not expanding my circle and just giving to everyone a and it's been a game changer it's so true we Chris and I always talk about we believe in choosing sides you do be yeah not keeping it neutral and being on both side well no we believe that if something is right we will choose the side of right even at the expense of what is convenient right and um you know Chris has taught me that a lot is that what is expedient is not always what is

right and so you know what I've realized at least and we saw a lot of this with you know what happened with covid and different political factions and everything and you know if there were people that were going to Outlaw you on either side of the equation and not side with you I kept receipts I remembered that I definitely forgive but I never forget of course yeah it's it's like I'm I don't wish you wrong I don't need to go over my way to help you and promote you and give you something yeah we need

to do that we're not friends exactly we're not friends and really realizing that and you know now what I've realized is I think a good barometer of who I choose to be a friend now is are there when have they taken a stance that was counter to their best interest because they thought it was right 100% there's been there's been a you know I've when you go through something and you realize who your friends are yeah like I'm willing to stand up for my closest friends when they're going through something or any type of like

little minor controversy or whatever it might be I'm like I'll post a photo of them right away and just be like oh it's so good to see my friend even when I know oh people might judge me or question me but like I'd rather have four friends in my corner than 400 not in my corner well it also shows you what type of human are you like I think every time you can St up in the face of controversy if you think it's right it's kind of like um it inoculates you it's like taking a

little bit of a shot to inoculate against the next time absolutely and I think more people need to realize that because what happens is most people end up just doing what's what's expedient for them and they don't think that it's they don't think that it's obvious it's very obvious it is loud yeah and and I'd Rather somebody who was really honest like hey this is kind of what I need now you know do you mind that like don't don't don't foot around it we see what's happening tell me how you feel about me you know

I don't like that you did this and I don't want to hang out with you any okay cool I want to have a conversation about it or I'm scared that if I post it not knowing the Inside Story something might happen ex you would respect the hell out of that you'd be like I'm upset that you think that I could do that but I'm glad you told me because I'd like to talk about it yeah you know let's be that type of human but you know what I found at least in my very short time

being on the Internet is that a lot of people on the internet you know you're incentive aligned to be likable you the goal the more likable you are the better it is for you right and so you really you know a lot of these people don't want to do anything that could make them less likable because then they lose engagement views likes followers all these things yeah money and hate on the internet does suck sucks but um at least for Chris and I it's like I want to know kind of where I stand he's actually

really good at this he immediately catches on and we're all friends I'm like the golden ret I want to be friends with everyone yeah yeah he's the opposite you can't be that way no you can't you can be friendly yeah but you can't let everyone into your life yeah and then I think I've helped him realize you know he a lot used to think that you have to he would give he's like you he gives and gives and gives and gives and then he'd get sad if he didn't get it back because you think everyone's

going to act like you right but most people want to take that's right and I don't actually expect anybody to give it back I sort of I don't do anything that I that I think I wouldn't do if they weren't going to do X for me yeah um I just go do I want to do this for this person yes or no and then it it's done I have no emotional weight on it for me it's when I want to give but then someone all they want to do is keep asking oh then you got

those the wor Asos even just saying hey is is there anything I can support you with like you don't even you know I don't even need the support yeah but just offering it at some point down the line it doesn't have to be right now like favor for favor I don't need that but just being like generous with your wanting to see me win to oh in any small way possible it doesn't have to be a big thing but it's like just a generous energy yeah you know what I mean well you you have that

I mean I was talking to like Vanessa van Edwards who's a good friend of mine yeah and she was she was saying that about you you know she's like one of the cool things about lwis is he's like a really good guy which is weird I'll the H that I've never asked her for anything yeah yeah yeah yeah and I think you know that that stands but I mean every human in their life has an energy vampire mhm and you know if you want to be successful you have to realize that you are going to

leave behind most people a lot of people how do you leave people behind on your team that are not living up to their standards yeah uh or they're pulling down the energy of other people next to them after you've given performance Improvement plan after you've communicated over and over expectations after you try to give them training and coaching what's the best way to fire someone from from a company yeah or is there no good way you just got to cut them off I've never had somebody that I fire be surprised by the fireing they always

know it's coming yeah and because of that it's not as hard yeah and so the only time it's hard is when I haven't set a plan to do it and when I haven't been clear on expectations and kpis and so I think the best way to be okay firing is to be it's like prenups you know up front you're like hey this is what you're responsible for if we don't hit this in this amount of time we have to make a change what do people say I don't want to do that then I say I

will help you find a new job there yeah and and I respect that you told me that but that doesn't work for what the company's goals are right and don't get me wrong I you know I have one person right now that I have to make a change with and but the reason that I'm not doing it yet is because I haven't set the plan in place to make sure that there's not structures so it's not painful for the rest of the team right it's um loing everything else and everyone else exactly so that's usually

my issue but it's not hey that person I feel bad about it you know the the thing that released me the most from ever feeling bad about making changes in my company was realizing that every human that I keep that is not hitting the potential we need in the company that doesn't feel good for them having think you worked a job where like you weren't good and it wasn't working did it feel nice no feels awful and there was something else for you that was gonna feel amazing but you're holding on because you're scared they're

holding on because they feel bad for you and everybody's operating from fear and that is the opposite of what we want to do so when I let go of people we're you know we give good Severance P packages we make sure we take care of people but I believe that they have a better opportunity somewhere else right and I think we all have to believe that like I'm not God I'm not responsible for their future they are yeah and actually there might be something beautiful for them if I give them that opportunity but you know

we'll get murdered on the internet for saying that sure sure but I do think it's true yeah what is your biggest fear or insecurity for accomplishing every goal that you have I have a lot I mean I'm scared all the time I just do it anyway I'm fearful all the time but what is the insecurity or fear of actually accomplishing your biggest goals oh of hitting them yes I mean the things that you and Chris wrote down this you know six months ago during New Year's Eve I want to have this type of business this

type of wealth this type of Lifestyle this type of success this type of following of actually hitting those things which I believe you will yeah what is your insec or fear of being that successful I don't have a security insecurity or fear about being that successful I have an insecurity and fear about failing what if I can't do the things that I want to do and what if I talk all this big game and then I can't actually follow through my fear is the thing we talked about in the beginning sometimes I don't say the

quiet part out loud because I'm like if people know how bad I want this when I don't get it they'll know that I'm not good enough you know and like I wanted it and I couldn't do it and that's scary it's actually why when I did Sports I had a really hard time mentally getting over being like the the the one person that everybody had to rely on so like you know at the end of the game you know match breaking point in a volleyball game that was really hard for me I think athletes have

incredible mental resilience because they have that you know you win or you lose that's it there's no gray and that was hard for me to get over for a long time really yeah and so that's that's my biggest fear it's like what if I don't accomplish everything that we want to accomplish what if you don't yeah haven't thought it what's the worst thing that could happen if you don't accomplish your biggest dreams um yeah Pro I mean I immediately go to the irrational which is like we'll probably be homeless we'll lose all our money everybody

will hate us uh they'll realize I was never good enough anyway those are like the dark you know the dark thoughts but who cares about those people yeah that seems rational I'm just not that rational about it it's like uh one of the things that's driven me for most of my life and so it's it's a fuel I think in a way let's let's do it the other way okay you achieve all those goals yeah 100 million billions whatever it is yeah and it happens it happens faster than you think it happens in the next

few years then what what does that prove oh yeah just a new goal I mean I like the game I'm married to the game I think that what did it prove about the people watching you life not in your life but critiquing you what does that prove um yeah I don't think it does um I think you know all the all the things that I push for this day and age are one because I think about my Tombstone a lot like what's going to be on it and what do I want to have at the

end of my day be on it I wanted to say I mean the original thing that I wanted and it shifts every so often but like if you simplify it that it mattered you know it matter enough for you I would really what what scares me that my kids when I have them will live in a world in which they are controlled by others I think that's my biggest darkest fear and I really don't like other people being able to control me MH and so what would matter is can we help enough people have a

personal sovereignty that they can push back on what I see as increasingly overreach by the few to the many and so that would matter did we make a little impact on getting some more people personal sovereignty where they could say like hey you know what my mom did she helped a bunch of people own their own future and be able to push back on the man well haven't you already done that yeah theoretically but not enough what what's enough enough would be that we change the tides in this country but what is that like Quan

metric mean well we say 1 million financially free humans which would be 1% no let's see it would be .5% of the country right 300 million okay let's say you you were able to measure and you did that then what that'd be sweet then I'll retire on my yacht no you won't no I'll probably right so find a new goal but do you feel like you'll feel enough then like you mattered yeah do you feel like you would actually matter and feel like you're enough when you accomplish that massive goal I hope so I think

I matter enough now but I want here's what I think I think at the end of the day there's this Emma Bombeck quote have you heard it it says uh when I stand before God at the Pearly Gates I want to be able to say to him I gave it all I rang it dry I had not one Dr used up yeah and or the Hemingway like scratched and beaten at the end of my days sure that to me sounds like fulfillment um and so that's that's what I'm going for it's like have I left

it all on the table you know and if I have then I'll feel like it mattered and I did everything I could with what I had um but definitely I don't do very well with like sitting reflecting not doing anything you know not my DNA what do you feel like will be your three biggest regrets on the last day oh God that's a scary question whether you accomplish everything or not what will be your three biggest regrets um well I really want to have kids so so we're working towards that I think we're both Shar

shared in that um I would regret if I didn't get a chance to have the full Human Experience of having kids of being a mother and having kids yeah yeah uh but you're working on that so God willing that that happens soon yeah um so that for sure that's one and then I think the second part of that would be like how do we do with them you know are they capable can they handle themselves in the world I would regret if we didn't try to be the best parents we could in some way and

then you know three my biggest regret would be I do I want to make sure at some point um both Chris and I write like for fun too we write a lot of stuff that I think is highly valuable at this stage like I want to give instructions for young Cody to Financial Freedom but at some point I want to write ridiculous things just because I want to so that's something I want to do in the next five or so years what would it look like to do it sooner more work right now but writing

something fun and silly doesn't seem like work it seems like fun and silly one book at a time Louis it doesn't have to be a book that's true why can't it just be a page uh a post uh you know no that's that's very little kid 10 page book it doesn't have to be some Mass a children's book sell a million copies the biggest in the world undertaking you know it doesn't have to like consume you yeah you know what I mean yeah but how could you have a little joy every day yeah yeah something

to think about I know this is this is why you're good and I think why people listening like it's it's a truism like the things one of my favorite mentors said to me early on you know how can you achieve your so tell me what your goal is in five years then tell me how you could achieve it in six months and I think about that a lot uh with business but I think thinking about it with fun would be my true belief is though you're just in seasons of life and you kind of accept

the season and in this season of my my life we're in a build season sure and a build season is kind of hard it's focused on a lot of stuff maybe you don't want to do but it could be a build for 10 20 years if you're like never reaching what you want you like we're almost there well we got to go bigger goals now so we got to keep building until we get this and then what yeah that's true and then you'll feel like you mattered yeah probably yeah probably you know what I'm saying

pretty good it tempering that finding a a second human who goes we have a hope where somewhere in our early 40s we'll take sort of a full year off do the do the year up thing but to be frank for right now that would not make me happy sure yeah you're on a momentum swearing You're Building you're crushing all that stuff but at some point and I'm sure you've felt this too in varing ways you naturally I think there's very few humans who have the dog in them for 50 years mhm and and I'm not

going to want to do that forever nobody is but that's when you pass the torch on to the next Generation I also think it's why people get sick with power because they try to keep it forever forever and you we don't want that as humans yeah I was in another uh interview earlier that I talked about this which I thought is an interesting concept you asked me beforehand you said what's the biggest guest you want to have right now the number one guest and I said Jim Carrey right away for whatever reason I've just been

a fan of his movies but I've been a fan of his transition and how he's transformed his spiritual philosophy towards life and how he communicates I think fearlessly in the media sometimes he doesn't do or say what people want him to say he says what he wants to say a lot of times and there was a an interview he did recently maybe it was a couple years ago when he did his final movie and he said he was retiring because the interviewer said what's next for you what's your next big movie and he said I

think I'm done after this one I think I'm retiring and the interviewer got sad and was like no you can't retire like you're you're so amazing we love you we love your movies we love your everything you do and and he said I'm going to say something that no celebrity will ever have the courage to say he said I've done enough I have enough I am enough and most celebrities will never feel that way now it took him I don't know 40 years until he was able to say that of like being in the entertainment

world and making tons of movies and making lots of money and all these in the and success and he said I'm really enjoying my spiritual life I'm really enjoying making art for me and for just the people that want to see it painting and you know I don't need to be caught up in chasing more I have done enough I have enough I am enough and listen he's in a different season a different stage of life we're not at that season yet we're in this building growth phase but that's why I was kind of asking

you when would you feel like you've mattered enough yeah and would you feel like if you died today that you didn't matter yeah no and I'd be like pretty happy if I died today like I feel before I met Chris maybe not I think finding a partner in love was more important to me than I realized um but I wouldn't have a lot of regrets with the time that I've had thus far thank thankfully um surely there are many mistakes I've made but not exactly that you know it makes me think uh I've always been

a big Bill Murray fan maybe he would be one of the podcast guests that I would love to have and we got to go to this unique experience my friend Gavin did this little town like a Bill Murray town and they basically he reached out to Bill and asked Bill to come to this event and it would be about Bill's whole life Wow and um each of the little houses had different stories that have been told about Bill and then Bill wrote on these sto like his truth like what he actually saw happened and so

you walked around this town and there were all these Bill lur stories and images and paraphenalia from him and then Bill showed up which was weird and as Bill does because he's such an enigma you know just showed up by himself kind of walking around checking everything out and people were pretty respectful they like hung back from it was only a couple hundred people there and um and as I was watching all of his stories what I so loved was that he to your point I think embodies that I am enough and I've done enough

you know no cell phone uh that people can reach him on a landline with uh a voicemail that he sometimes listens to uh sometimes doesn't no Handler no assistant shows up or doesn't show up when he wants to or doesn't want to and I do think um there's something really beautiful about a human who knows whatever the limit is for that right right he doesn't have to keep chasing more fame or movies or money or whatever it might be right yeah and uh not saying that you're chasing something you're trying to build and be of

service and at Value well you know when to go I think that's also a beautiful portion I mean in this world today there's a lot of people who hold on to power and they don't want to let go yeah and and we can tell you know there's a few really prominent examples right now of when it's time to go yeah and um how can you go off into the sunset with a little Grace yeah um but I think it's really hard to understand until you're a little bit older like when you're your 20s you're listening

to us right now you're like what are they talking about I just need more money little bit more sex more girls more this yeah yeah more followers right and I'll be happy and definitely it doesn't lead to happiness if anything more success leads to more paranoia um about keeping it but um but I think I think people should get the right to figure that out of course of course yeah like let them go make make your own mistakes yeah make their first couple hundred K make their first million realize that that's not enough and and

then move on but maybe we could get people there faster right you know no I love it yeah you got canaran thinking. C30 oh3 so that is if people want to know what types of businesses I like to buy it's a list of 130 boring businesses that I think are good starter businesses great yeah and you've got an amazing new book out called Main Street millionaire MSM book.com where people can pre-ordered right now we'll have it linked in the description as well what's the main takeaway for Main Street millionaire for people when they get the

book that they're going to take away from it how to make extraordinary wealth by buying ordinary businesses that the ordinary path can lead to a lot of money and freedom and we just weren't taught it yeah that's beautiful yeah well people can buy it right now MSM book.com they got to follow you everywhere on social media you've got amazing content they can follow you Cody Sanchez everywhere on social media Instagram's probably the biggest place right now or YouTube Instagram are probably the same uhhuh yeah your podcast has been out for a few months now yeah

that's fun yeah it's that one's a little different the big deal podcast is more if you want to care about culture if you care about politics if you care about business overall everything else I do is pretty much all business all the time business business business but the big deal podcast is like my passion project even if people don't care about making money or business I think they should follow to you because you do a great job of being authentic about how to create content online so you've done an amazing job of being consistent of

being creative and being authentic with your content and I think it's hard to do that well on social media in an authentic way and you do a great job of it so you and your team are all doing a great job and so people need to follow you there yeah told I've only danced in one Tik Tok video ever and I regret it I'm sure you can find it on the internet somewhere I've danced in a couple I don't I don't regret it I don't know if I'll do many more but I'm like what am

I doing you know no pointing Arrow no I don't play that game um couple final questions for you Cody yeah tell me what do you wish more people asked you that they don't ask you um I wish more people wanted to know specifically about um this is a little bit of a a tougher area for people to talk about but I think we should talk a little bit more about the fact that that chasing money is good and I wish people would say like why do you think it's so good to go after money and

we don't talk about that enough because I think people think that money is bad in many instances it it'll lead you to bad things but uh in my opinion you should Chase your first $500,000 relentlessly I do think that life gets easier and you are statistically happier after $500,000 we now know and it's okay to chase that at first I think it's important that you don't get addicted to that forever but I wish more people were like why is it okay for people to obsess on money for a period And I think you know there's

been no better system of pulling people out of poverty and thus unhappiness than capitalism across the globe it is an imperfect system but the only one that functions and I think we've got to tell this next Generation that it is there for their benefit it is flawed but it is the best system we have and I think we have to push back on on uh on socialism and on communism they are failed systems that have never worked and it's not that fun to talk about that because kids are sold a lot of ideas these days

but money is okay it is a tool for freedom and I I think we should push back on the idea that communism is actually good for you it's not right why should people chase making money versus Chase adding value oh that's a that's a great uh differentiator only here's the only caveat I have you can add a lot of value in charity work the problem is I think as Jeff bezo said you're probably better off going and becoming rich and independent first because then you have a much bigger opportunity to do more charity it's the

Jordan peterm which is uh is you know clean your room before you clean up the world and I think a lot of times because we have these idealistic Big Ideas in a world that's full of abundance at the time peak time to be an American of all time we think well let's go save the world instead of become an accountant but to be fair if you're a really good accountant who makes a lot of money you have a better likelihood of saving the world that's true and clean your bed and make make your bed clean

your room do all that stuff all of it get your house in order first then go take care of the world yeah and I think like shouldn't that be common sense like why are we walking around giving advice we haven't done your rooms a mess and you want to tell me that we've got to clean up you know the ocean yeah like fix first on your side starting our community I love that before I ask the final two questions Cody I want to acknowledge you for a moment for putting yourself out there the way you

do on these topics I don't think there's a lot of women that speak like you do openly that are great leaders and examples for not just women but for everyone coming from that space and I think leaving a situation that you learned a lot from so you could go do it on your own and fail and make mistakes and try and then creating all the content and the value you've made to be to add value to others is really inspiring so I acknowledge you for continually showing up and I acknowledge you for knowing that you

are enough at this moment even if you haven't accomplished all your biggest goals yet I just need you to text me that every couple days sure enough ex just voice whisper me sure enough but I acknowledge you it's it's inspiring to watch and I think um I I acknowledge you for um allowing the idea that like going after what you want is okay you don't have to feel bad for like being successful and for making money you can do it in a good way and help people along the way so I acknowledge you for a

lot of that stuff it's inspiring thank you this is a a question I ask everyone at the end called the three truths so imagine you did accomplish all of your goals um before you die and you get to live as long as you want but it is your last day on Earth many years away right and you've accomplished everything you've lived the exact life that you envision but for whatever reason you have to take all of your content with you so all the books you create all the businesses you create all the this interview anything

you've ever posted online or in the digital verse in the future it's gone after your last day so no one has access to your content anymore that you've shared your wisdom but on this final day you get to leave behind three lessons and that's all we have to to remember your content by I call it the three truths what would those three truths be for you I think the very first one is you can't teach desire and so if nothing else go find the people who have it and serve them and go be the person

who has it you can't teach desire my dad taught me that um the second is that uh tell the truths even when it's inconvenient it's easier to remember um my dad also taught me that and the third uh is write your own Bible so what are the words you want to live by nobody else has to write it for you and uh Chris and I do that we have the rules that we live by and uh and it helps when you have a hard question you just go well what are the rules yeah and can

I go back to that that's interesting you know what Chris and I did once that I don't know if you've ever done we wrote it was like this is so mushy I can't believe I'm about to say this on the internet but um we both sat down and we wrote I think it was before he went on De his last deployment we wrote out um if we were we knew we were going to die we had one day left what would our final day look like and we took a book right about that size so

not very big and each of us got a page and we wrote down every single thing we would do on that page and first of all we know by the end of it I'm like crying he's crying everybody has allergies and it was so simple like the things that that day was comprised of you know it was like wake up early in the morning you know go get a coffee and a donut together and go like on a walk with our dog like surf the perfect set together blah blah blah and it was a really

good reminder of your point of if you had very limited time left what would that day look like yeah what's a perfect day look like yeah and that was it that was all we wrote and then we went and lived that day and it was beautiful and we try to go back to that list so often and live that day every so often and um and I thought it was a really cool practice to do you know with a loved one have you and Martha ever done anything like that in my first book I wrote

I have an exercise called the perfect day exercise essentially yeah yeah 20 one of 2015 this book came out and I have a whole chapter on the perfect day exercise that it's kind of two parts because some people can Envision their perfect day but then it's like on the back side of the page of writing it out of expressing it and emoting how it would feel taste senses yeah the experience the backside you actually M calendar like from the moment you wake up every 30 minutes what happens and then fill that in and try to

repeat that every day yeah you're not going to be waking up in you know the coast of Italy or something every day or whatever your dream scenario is but how can you move closer to that every day yeah and I think when you do that you live a pretty good life yeah it's true if you live your perfect day every day you live a pretty good life or you're working towards an hour of that perfect day every day it's like yeah I'm doing more of the things I enjoy that I would do in my life

day yeah that's beautiful yeah yeah and you know it's kind of a little bit odd how much more successful you become when you have that little bit of joy in your life like I actually don't prescribe there's a lot of people on the internet that are like you just work hard all the time it sucks life is suffering there's no such thing as happiness nobody's ever happy like there is that genre of human and I actually don't think that's true I think uh categorically we know that if we laugh more often we're happier and if

we're happier we're actually more uh we're more productive yeah and so I think it's okay actually to have a little bit of joy every single day even when you're on the struggle when you're on the hustle when you're on the grind why not have a lot of joy every day yeah agree agree with both more joy the better yeah yeah I agree uh final question Cody what's your definition of greatness um definition of greatness is God there's just not a better quote than I'm a bombb back which is again can you squeeze every single inch

of capability out of yourself whatever that is can we leave it all on the table and What would life look like if you did that with more consistency I think humans are meant to be productive that's what makes us happy yeah and that idea of just human being is okay and beautiful but add a little production to it and I think that's what greatness is in my opinion there's three main skills in business in general you got to learn how to sell you got to learn how to build you got to learn learn how to

lead so you got to learn how to get people to give you money for Stuff got to have the stuff to sell them and then you got to have people that work on your side to help deliver on those others to if you can do those three things you're unstoppable and if you do one of those three things you can make as much like you can still make a