12 Proven Steps To Build A Million Dollar Landing Page (Our $10M Landing Page Explained)

I've created over 2200 landing pages across 48 different Industries and today I will show you my exact formula for creating a multi-million landing page I'm going to walk you through one of the sales funnels that has generated over $10 million in sales for my company and show you the one thing that we added that doubled our booked calls if you're looking to turn more clicks and leads into high-paying clients then follow this process step by step the first thing we're going to cover is why you even need a high converting landing page in the first

place place now this may be basic for some people watching this video but please stick with me until the end because I'm going to get into some real advanced stuff as we go but even I would say the most advanced marketers and business owners that I work with still don't really know why they have landing pages or sales funnels and without understanding that it's difficult to make sure that yours is really doing its job correctly so the way that I see this after working with over 2,000 businesses is that a client's Journey a prospect's journey

whenever they're considering working with you can be broken down into two main sections you have marketing um and you have sales right that's pretty obvious the thing that's not obvious is that most people think that marketing is just to generate interest it's just to get a lead it's just to get a name email phone number and sales does the rest so they think sales is doing 80 or 90% of the work and marketing is doing 10 or 20% of the work or maybe some of the more advanced people think it's 50/50 but in my experience

it's actually more 80% marketing and 20% sales now I'm not going to go too deep on why this is right now but a few of the main reasons is that marketing is going to be way more leverageable right I'm going to show you how to build a landing page uh in this video and you can just build it one time and it can generate you tens of millions of dollars where if you wanted to skill your sales team you got to go out there find recruit train onboard hire offboard optimize manage a sales team which

is a lot of work so it's way easier to spend more time on the marketing side of things than it is on the sales side of things especially if you can get a higher return on your time for Less work right so on marketing what we're trying to do here is we're trying to get first of all we want to identify the prospects we want to make sure we're getting the right people into the sales Journey right we don't want to end up on a sales call with a bunch of people who aren't our ideal

clients if we're a personal trainer and we're getting a bunch of people who are already incredibly in shape that's probably not uh what we want that's probably not our ideal people so marketing is supposed to make sure the right people are coming through the funnel there also should be educating um the people that are coming to the funnel because education especially in a business world and more specifically in a B2B worlds is a really great way to do this next thing here which is building trust so if I teach you something if you learn something

new from me then there's a really good chance you're going to trust me more and you're going to say well if I learn this thing from him what else can I learn from him uh AKA what else can I do to work with this person and so education and building trust is a key part of marketing and also Al you can educate people on uh on your offer and how things work inside your offer etc etc but education is a key key element of marketing shop I would say it's like 60 to 70% of marketing

jop is educating people on you know why they have these problems why this solution is the right solution to their problems etc etc then you want to make sure marketing is explaining the offer if you're getting on sales calls and people are saying you know what is it you do and how do you help people then marketing is not doing their job correctly and sales has got to go oh hell of a long way to get somebody from what do you do to here's my money and it's really difficult to do that on a 60-minute

call so then you book a second call on a third call people know show and it's a really inefficient sales process and the final thing you want to do is framing or positioning or Authority building so this is really really critical because especially many of you watching this video you're in a highly competitive Marketplace and if you don't do some kind of framing then you're going to be commoditized which means that someone's just going to see you the same way they see the other person uh that's selling the exact same thing that you are and

so you want to make sure you're framing them correctly to see you as the end all be all the solution to all of their problems the the the cream of the crop the king of the category whatever else it is and I'm going to show you specific ways that you can do that in a moment but framing is very important and probably one of the areas that I see people miss out the most and there's different elements of framing right there's social proof and testimonials that a lot of people do and then there is like

the law of Association and and that's some of the other stuff I want to show you that a lot of people don't do but it's probably more impactful than just client testimonials um and case studies now let's hop over to sales so at this point someone's coming in they're your ideal person that uh because your marketing's identified them uh that you've educated them and you've taught them something which builds them trust you've explained the offer and you've framed and position yourself as the right person that they should be working with compared to your competitors well

at this point they're going to get on a phone call with sales and sales first is going to make sure that they have a situational understanding so the reason why we don't sell High ticket packages uh you know over a sales funnel or over DMS when I'm trying to sell something for let's say 5,000$ 10,000 $15,000 is because people want to make sure that even if marketing does a really great job that their specific instance is going to be covered with this product or service and so sales is a great job doing a situational understanding

that's that that's kind of called consultative selling where somebody's coming in and you're getting on a sales call and you're saying okay let me you know what's your background where you at right now blah blah blah and so they can feel like okay this is right for me the second part of it is offer implication so sure in this one you're explaining the offer and marketing but in sales you're going to go a little bit deeper okay so you're coming in you already have these things which means we're going to do these things for you

first and then these things for you next so that's offer implications what does this specific offer look like for your specific situation and then finally there is objection handling the thing that we all know in sales and this is where you get to the end of the call and they throw you know I just send me a proposal I want to think about it it's too expensive etc etc and a lot of the objection handling uh can be a avoided if you spend a lot of time in the marketing area if you do all the

things that I talked about here previously then you won't have to do a lot of objection handling your sales team becomes more like order takers um and less like you know they're having to literally fight and scratch and gouge for every single dollar that comes into the company okay so now that we know that this video is going to be underneath marketing but it's going to be talking about the one way that I've seen the best possible uh method for getting identifying prospects educating building Jurassic explaining off our Framing and that's going to be building

a really great landing page one great landing page can do all of this stuff and generate tens of millions of dollars in sale so with that being said this is that landing page for us that has generated us over $10 million in sales probably way more than that but I like to be conservative okay and so this is it zoomed out at a 30,000 of view but I'm going to break it down into very specific segments so the first part of the landing page is going to be at the very top and this is what

is known as above the folds okay so I'll write this right here above the folds now this is something I see get wrong even in the most advanced marketers and business people it still cracks me up whenever I see people get this wrong so above the fold is essentially whenever somebody lands on your landing page what do they see before they do anything before they scroll the mouse before they click anything what is on the page okay and so it's typically like the top let's say um I don't know 25 Maybe 30% of the landing

page so if I go back here uh to this thing you can see my landing page is way longer than this but no one's even going to scroll down actually probably less than I've had um a website tracking software less than 10% of people really scroll below this point here so you want to make sure you put everything up here you want to make sure it's optimized and all the best stuff is above the full now a fun fact a lot of marketers and YouTube gurus and everybody throws out the word above the full but

nobody really knows where it comes from where it comes from is actually the newspaper industry and I know that's probably dating myself and many of you kids watching this don't even know what a newspaper is you know it's kind of like uh like an iPad except for it was it was on paper but anyway so in when they sold newspapers they would sell newspapers in newspaper stands and so when someone was walking by let's say in New York City they're hustling and they're going on their way to work they would look over and they'd see

the newspaper stand and all they could see is what was on the top part of the newspaper because when you when you put a newspaper you fold it right so um you know there's a long newspaper and then you fold it in half and above the fold is what is above that fold and so if you're walking by and you look at that newspaper you're like oh oh oh wow look at that story right there that's really good so then they go and they buy it they open it and they read the rest now what

if they walked by and the newspapers put ads at the top of it or they put the most boring stuff at the very top they put the obituaries on the very front page right then no one's going to be like oh let me reach the day obituaries I really care about that yet most of you or most people that I see are writing their putting their most boring stuff at the top of their page or they're not even optimizing it so you can see this is pretty much depending on what device you're landing on this

is pretty much everything that you see whenever you land above the page and we have a few key elements here you have my logo uh you have some social proof and I'm going to break this St down more in depth I'm calling and identifying out who we're working with I'm talking about what we can do for them there's a video sales letter are inside of here uh there's more social proof which our trust pilot uh and then there is a call to action all right above the full all before they click anything or do anything

so this prevents people from having to scroll or hopping off etc etc okay so the first thing you really really want to focus on is making sure that the stuff above the fold is optimized and I would say if you just want to model after what's worked for us and our thousands of clients this is a really great place to start right here if you have a uh all of these elements you're going to be really really solid when it comes to your landing page now let's walk through each of these elements step by step

the first thing that I want you to notice here is that there is a lot of white space right so look at all this white space here look at all this white space here look at all this white space here look at all this white space here and right here right so why is whites space important Whit space is important because when people land somewhere they they want it to be easy on their eyes and most people don't read words uh one by one right that what happens is they read the first 10% 20% of

words and the last 20% of words and they get context and their brain kind of makes that connection and so there's a lot of spacing in between all of these sentences here there's a lot of spacing up up and down right here because it's easier for someone to land on there on their eyes if someone lands there and it's just a big chunky block of text and it's ugly people are going to bounce they don't want to do they don't want to read that it's too hard for them to even begin the process of reading

it so make sure that your landing pages have a lot of white space on them the second thing that you'll notice here is that it is branded okay I'm not going to go too deep in this video about branding but I have a lot of other videos that cover it but I'm a direct response marketer at heart which means that I believe that we should be creating sales funnels and pages that get somebody from click to customer in the fastest way possible but in today's day and age in today's highly competitive low trust Worlds the

fastest way possible is going to be through branding as well is going to be through adding elements of branding inside of your landing pages which I'm going to show you some of the other ways that we do it here in a little bit so what are some of the elements of branding that we do here you can see our logo very nice clean professional trademarks top left hand side of it uh you'll also see that the colors of the buttons on the different Pages here um are the colors of our um of our brand right

so instead of just doing random colors at multiple different places I'm specifically doing the colors that match our brand so that way people are associating more and more it looks like a professional landing page if they're coming from an ad or a YouTube video somewhere else versus what everybody else landing pages looks like which is just a hodg podge of different colors it looks like someone created it in 3 seconds um and just threw it up there to try to make money from you and once again people are really skeptical in today's an& AG so

branding it I know it seems silly but it's really really important okay so that's the second kind of higher level thing that we like to see on landing pages the third thing is the identification process so I like to break down my headlines into three main sections this is what I see works really well you have something known as the preh headline then you have the headline itself and then you have uh something I call the sub headline or the post headline so the preh headline is a really great place for you to do that

identification process that I talked about earlier so this is where we're making sure that we're calling out the dream client just by saying those four or five or six words in this preh headline right here you would be amazed at how easier it makes your sales funnel later on if you're if you're getting on the call with a bunch of people that are unqualified just put this preh headline and call out your ideal people and you will be shocked at how many more qualified people book a call in your calendar so for us we specifically

work with coaches uh Consultants agencies and service based businesses so we just say for coaches Consultants agencies and service bace business nothing fancy nothing sexy about it I'm not trying to confuse them and talk about all these different things I'm specifically calling out my main Avatar so that's the preh headline then you have the headline itself learn how we can build you a custom endtoend Marketing System that is booking you five plus sales calls a day in the next seven days this brings up a really important part of a really great landing page which is

a really great offer so we built an offer where we build a totally custom totally done for you Marketing System for our clients the same one that I'm talking about here in 7 days or less so this goes against all of the different issues and objections that most people have if if they work with a coaching program something like that they have to do it all themselves it takes you know two months 3 months if they work with an agency they got to get onboard it probably takes 14 days it's really expensive so we're creating

this really amazing offer where we do totally done for you and we get it up and launch within s days right and I prove that inside our average client gets it up in launcher than 7even days so I can make that claim in this headline right here and that's what makes this headline more enticing than if I just said learn how we can book you sales calls okay that's not bad for sure but if can say learn how we can book you uh build you a custom end Marketing System that's booking you five plus sales

calls in the next seven days way more powerful way stronger okay now that I've said this watch everybody else copy me in the next you know 30 days but you get the point so that's the main headline here in this headline you want to be intering the conversation in the prospect's mind so a great way to do that is think about what do they desire what do they want why are on this page and then my dad always used to say everyone's favorite radio station is wiifm what's in it for me so I'm not saying

learn how we're the best company in the world learn how we have the most amazing product or service or software in the world I said learn how we can build you a custom endtoend Marketing System that is booking you five plus sales calls in the next seven days you you you you meaning the person reading that sales page so now I'm talking to what they want wi ifm I'm not even talking about what who we are and how amazing we are I'm saying this is what you want so I'm entering the conversation in the prospects

mind and then there is the sub uh headline here which is so you can turn total strangers into qualified ready to buy appointments on autopilot this is kind of like uh this is like if you will the the the icing of the cake the cherry on top this is that little bit more that I'm putting inside there that in my opinion would have been too many words on the main headline and it would have taken up too it would gotten rid of too much of that white space so I can put it down below that

and it kind of plays really well inside of the headline here so it's like so you can do this thing that you really desire because in marketing there's always another layer so uh one of the best words I've ever heard in marketing one of the best phrases you can ever use is so that okay just write that down if you're taking notes on this so that so that so that because when you start you say uh I can uh book you appointments okay that's great that you can book me appointments so that you can have

a pack Sal sales calendar okay that's better I want I want a pack sales calendar so that you can uh close more deals every single month okay now we're talking I want to close more deals so that you can take home more profit every month okay wow now I'm talk so that you can dream your uh Live Your Dream lifestyle and um you know buy all the toys and gadgets and take care of your family now we've gotten to the main piece of it so that is your favorite word when it comes to marketing so

you can see right here so you can so I don't say so that but I say so you can turn uh total strangers into qualified rated to book appointments on autopilot another way that you can use this sub headline here is if you do um what's called withouts right so so it would be uh uh learn how we can build you a custom em marking system that is booking you five plus sales calls in the next 7 days without having to spend a dime on ads without having to post 50 times a day on social

media without having to sell your soul without offering money back guarantees these are all objections in my client's mind that they're having because they've heard maybe an offer like oh I can get you more sales calls and they're thinking I got to do all these things I don't want well what if I say in the sub headline well you can do it without these things that you don't want okay and yes there is a little bit of an art to this that's why we do it for our clients because we're not only doing it so

we can acquire more clients we're doing it so we can get our clients better results so it's not I'm not saying that this is the easiest thing in the world to do but it's worth optimizing and testing because man does it make a difference when you're trying to book more leads now before I even go onto the next section here I actually want to walk you through a simple simple framework I didn't come up with it but it it explains why you might see a sales page that says something like learn how we can build

you a custom and end Marketing System for this sales page but another one of our sales Pages might say um you know learn learn why the self-sustaining funnel um can book 20 plus sales calls a day for any coach consultant agency or online service provider right um and that's because of something called the levels of awareness and so I have a different YouTube video where I go deeper inside of this but in the levels of awareness you really have 1 2 3 four five different stages so there's unaware people who have no idea they even

have a problem in the first place there's problem aware people that are aware that they have a problem but they don't know the solution to it there's solution aware they know that there's a solution out there but they haven't actually purchased the solution there's product aware which is where they know the different products that they can have to buy the solution and there's most aware which is when they're trying to decide um you know they're ready to buy and they're like should I buy this product or this product let me see case studies and testimonials

so when I'm running a traffic which means you know clicks and I'm sending them to this page here learn how we can build you a custom endend Marketing System that's booking you five plus sales calls in the next seven days I am talking mostly to a solution aware people so they know that they need a marketing system that's booking them more sales calls right that they already know that so I'm specifically talking to solution aware people if I was talking to product aware people I might say um you know work with scaling with systems because

we're amazing we have all these case studies and testimonials and if I was more problem Weare I might say something like um did you know that lacking lack of sales calls is the number one reason why um High ticket businesses go out of business that so that might be headline there right because I'm I'm I'm uh addressing people in different stages so it depends on what your ad says or where you're driving traffic to that really changes what your headline is going to be so a lot of organic traffic Instagram YouTube all these different page

uh Pages you're going to be more going to solution aware people this down here if you're running what's known as um disruption marketing like let's say Facebook ads you're going to be more problem aware right here where you're saying like hey um you know are you tired of I don't know lower back pain are are you tired of not having enough sleep at night that's you're you're addressing a they don't know what the solution to the lower back pain or the sleep at night is they just know that they have that and then in the

landing page I would say you know are you tired of not sleeping well at night well you in order to sleep well you need to have a good nighttime routine that's solution towar and we have the app that makes sure you stay your nighttime routine that's product aware I would cover all of that inside of the sales page if I was doing let's say a Facebook ad campaign now the other main thing that I want to show you is uh the sales funnel I'm talking about here is one that we use for warmer traffic so

it's not one that we use necessarily for paid ads and so this is a link that we put in all of our YouTube descriptions and notice this right here it says how we can book you five to 10 uh qualified sales calls a day using a self- suating funnel and then there's a link that goes to it and it goes to um this same sales funnel right here learn how we can book you a custom Marketing System that's booking you five plus sales go the next 7 days almost the exact same verbiage which brings me

to the next important part when we come to headlines which I know I'm spending 5 minutes on the headline section but that's how important it is is that it's very consistent from where they came from from the traffic Source they came from so once you identify what level of awareness these people are coming in from depending on what traffic Source they are you want to make sure the messaging is congruent so never use different messaging on the traffic Source where they're coming from as you are in the liting page so it would be terrible if

I said something like what more uh High ticket clients click here and then it says learn how we can build you a custom end Marketing System that's booking you 5 plus okay so sure that's similar but any kind of dissonance any kind of in congruency your prospect is going to be like oh I got to work for this I'm going to hop off you want people are having expectations every single time they click every single time they go somewhere they already before the page is even loaded they already have an expectation and as soon as

it loads for example not having a lot of white space it being really crunched together or it not being congruent they're like oh this is too much work let me hop off and they just leave and that's why you see really low conversion rates on pages so if I could do it I have almost exact wording word for word in the ad and the landing page in the description of the landing page and the email on the landing page and that's where you see a lot of more advanced marketers or business people have different types

of uh landing pages for different uh temperatures of traffic different levels of traffic so I might have a problem aware one and a problem aware um landing page I might have a solution aware one and a solution aware landing page and as you're going to see here in a moment I'm going to have a most aware one and a most aware landing page is I'm going to break down for you okay so hopefully that was uh that was helpful for you guys let's keep on going down next is going to be the video sales letter

now I can't spend too much time on the video sales letter because that is a video in and of itself but I highly suggest if your landing pages don't have video sales letters definitely add one uh it's a really great way to build that trust with a prospect because they're seeing your face we work with a lot of clients who sometimes say hey I don't know if I want to put my face on there I'm not a good presenter etc etc and I always tell them look like if you don't if you absolutely don't want

to we have creators that can create the videos for you but I highly recommend it because you're the founder of the company and most companies we work with are not like SAS companies that are worth $300 million and so you have a benefit one of the main benefits is that somebody can learn uh can build trust around a person instead of building trust around some kind of conglomerate and this is the first experience that they're going to be having with uh your company and so you want them to build trust with you so I am

the face even though it's not the most scalable thing in the world I am the face in our ads I am the face in our video sales letters because because I want people to trust my face more and more so if someone watches four YouTube videos of me in a row and then they click on the video sales letter and there's another YouTube video of me it's all congruent and they're all building trust with my eyes my face my smile how I talk how I act and so that's really really beneficial so even if you

just took what was written down on the rest of the landing page and you just took a video version of it and it was you walking through it it is massive massive massive the other big thing about video sales letters is some people like to learn uh from reading and some people like to learn through video and sound so it gives you an ability to address people that are like to learn in multiple different ways now the the video sales letter it's there's a specific formula which I'm not going to cover in this video but

I'm going to talk about a little bit of hacks that I've done with video sales letter so one of the main things is increasing the speed of the video sales letter to 1.5x so really great video sales letters are somewhere between let's say 5 minutes and 15 minutes long but to get the entire video sales letter formula within 15 minutes is honestly kind of hard and so what you can do and what we do for our clients is we'll film the video let's say it's 20 minutes long well then what we do is we have

our editing team because we edit the videos for our clients we speed up the video uh to 1.5x and we adjust the tone so you won't be able to tell like if you guys go and watch this video you won't be able to tell that it's sped up to 1.5x and so that brings us from a 20-minute video down to like let's say a 10-minute video and now whenever the person's playing it and they could be playing it on uh 1.5 speed or X spe now you're talking about a 5minute video or a 7-minute video

okay and so condensing all that down it still gets the same message across but allows the people that have to be on the page less before they make a decision which is definitely going to increased conversion rate so that's a little hack I I don't think I've ever seen anybody else talk about and um and we do it for all of our clients automatically and I highly highly highly recommend you do the exact same thing uh and then I just have simple instructions right here Tap Play and watch the full video above and um and

then I'm going to go into the actual call to action which is ready for $100,000 a month we'll install a cons um a custom done for you Marketing System 7 days left schedule a demo call so calls to action let's go deeper into this first of all it's very intentional that you notice that this box is gray and the Box around it is white we want the call to action to stand out we want it to pop so that the eyes naturally go to there the second thing is I say ready for consistent $100,000 plus

months so I'm talking to their main desire I'm saying like hey if you want to get this this is what we can take you to and by booking the call you're taking one one step closer to it then there's another little sub thing we'll install a custom done for you marketting in 7even days or less and then this is one of the most important things when it comes to landing pages is that it's really Marketing in general you get what you ask for okay you get what you ask for so if you ask for coaches

Consultants agencies and service-based businesses you'll get coaches consultant agencies and service based businesses if you don't ask for that you'll get anybody if you ask for people to book a demo call then the people getting on the call want a demonstration they want they have really high intent they want a book a call to speak with you to work with you if instead you use words like free consultation calls then you're going to get people who just want free consultations it's that simple yet most people don't even realize that and so you're going to we

say demo call we used to say free consultation call and I'm not saying that free consultations and free audits aren't a good move there is a time and a place for that and we have that in different landing pages but this one is for warm traffic they've watched multiple videos of me they've seen case studies testimonials they trust me so I'm just saying look if you want to learn more and potentially work with us then book a call to speak with us and this makes sure that our calendar is filled with really high intent people

versus people that are just looking for a free consultation okay so we say schedule a demo call now final few things on this page we're going to get into which is going to be a social proof and Authority positioning building that trust and building Framing and the positioning I talked about earlier there's a few main elements inside of here first of all a little ninja hack if you go to my landing pages my logos in the top leftand Corner are clickable because if you click on it it takes you to the main homepage of our

website and yes you might be losing traffic when people click on that and they don't say in the landing page but I've talked about in dozens of my videos the one-way sales funnels are dead people don't just uh see a video click on it book a call buy right away they want to learn more about you and make sure you're a legitimate business and so I have a really beautiful website and I want people to visit that website if they want to because I have even more information on there I can educate them even more

build even more trust so that's actually a clickable link that goes to our homepage of our website so that's a really great way of me building authority and positioning by saying hey I'm not trying to force you into this decision if you want to you can consume go online look us up see this you can see that we're legit we have over a th plus uh published case studies and client wins etc etc the next element here is um these are logos PR etc etc so uh I've been on offers on fire I've been on

clickfunnels before I've been on Fox Business a lot of people ask me do you need PR I don't actually think it's like that necessary if I'm honest with you I don't know how much that adds on there but I did it back in the day when I thought it was important but since I have it I'm going to use it for sure if people land on that page and they know clickfunnels and they know entrepreneurs on fire they know Fox Business it does technically Elevate me and build my trust a little bit more the next

is going to be trust pilot once again it's a clickable link I know if if you're an advanced marketer you'd be like Ry you're crazy for having clickable links you got to just keep on shoving them down the funnel but I want people to do the research I want them to feel like uh they're not being forced into a decision here because I've seen that that increases conversions so this shows that we have over 124 reviews 4.8 stars on trust pilot I want them to read the case studies and reviews there cuz I know they're

going to go and do it on their own so I might as well let them do it right there that might help them make a decision and then finally you have this 2,000 plus businesses successfully served right below the call to action button here and you can see these are photos of actual clients so these are avatars and so I I specifically have some women I have some men I have a guy playing a violin right so and these are all normal everyday people I I don't have like the most professional photos in the world

cuz most of our clients are normal everyday people that just want to make a build a bigger online business and that's exactly what we help them with so those are all all elements of social proof another kind of sneaky element of social proof is right here on my loom video you can see like even when you're watching this video right now my background it's kind of nice and this is Authority uh having this mic right here having this background having this nice camera this is positioning this is framing you I'm I've invested quite a bit

into this little studio and so you must think well if he has money to invest he must be doing pretty well if he's doing pretty well he must you know do well for his clients etc etc and some of you might be like I'm not thinking that but subconsciously you are okay subconsciously you are so this has all just been above the fold this is all we're talking about right here is above the folds now moving forward uh let's actually talk about what happens below the folds immediately below the folds we have more um social

proof but this is social proof that's different than what a lot of other people do this is once again framing this is Authority building so this is right below that button that call to action button that says book a demo call and it says what other industry Titans are saying so the benefit of this is that if you've worked with other people if you've talked to other people if you have friends that are that are you know if someone land on this page they would know who this person was then you want to add a

section like this because it just positions you more as an expert so I have people like Ryan Pana um who I've been on his podcast we talk all the time about uh scaling his his business I've learned a lot from him he's learned a lot from me Jeremy Miner they're a client of ours Ali abdal he came to my Mastermind uh Carlton Dennis talked about how he came to my Mastermind and exploited built his business from it Ryan Dice from digital marketer and scalable is a client of ours you know you get you get the

idea right so these are all either clients of mine people that I've spoken to these are all nice words that they've said about me and my expertise and I put them inside of here and and that's because if somebody comes here and they recognize one of these people's names they're going to say wow well if this person is saying a nice thing about rvy then he must be a nice guy he must actually know what he's talking about okay so this is a very small Authority piece that I highly highly Rec commend now if you

don't have this then just skip it and and over time look to get it so for example I'm just being totally transparent with you Ryan dice is a client of ours he is incredible I've learned so much about him over the past few years and so whenever he became a client I said hey uh I want to get on a call with you I want to personally work with you oneon-one I want to make sure you get incredible results and if it's okay with you if you do experience incredible results can I get a testimonial

because I knew that if I could add him to this list here it would go really long way because a lot of my clients or potential clients or prospects know who he is he's he's like kind of a legend because he was one of the first quote unquote digital marketers I mean the guy literally owns digital marketer.com and so I was like let let let's make sure we just knock it out of the park for him so that I can get a really good testimonial which is exactly what happened I said you mind if I

publish this he said no problem right so you know look you can even go out and find those people ask to work for them for free because if you do one free client and they they're known in your industry then whenever sure you might have lost whatever it is51 $15,000 but then when you send more traffic to this page and they recognize this person it's going to explode the sales funnel conversion rates okay so very simple uh on on that social proof and then here is the second element of the landing page that we just

love to use because we just knock people up side of the head with more case studies and testimonials and social proof so this is the one thing that I talked about in the beginning of the video that we added so we test everything that we do uh this same sales funnel has probably been tested I'm not exaggerating 800 900 times different variations of it we added this case study section right here and once again one of the main concerns was that as you'll see in a moment these are all hosted on YouTube you can see

the little YouTube play button right here right here etc etc one of the main concerns was if there I drive the traffic here we spend all this money they hop off they go to YouTube we lost that traffic and so we didn't know if it was going to work if we put all these case stud testimonials below here what we saw was that this adding these case studies doubled our qualified book booking rates so just for easy numbers let's say that 10% of people that landed on this page became a qualified book call after we

implemented this immediately it became 20% just by adding these whatever it is 12 videos right here we doubled it which is essentially doubling our business just that's how powerful a really great landing page can be so this says want to see some of our best client case studies um and then here is we call it our highlight reel but it's a really great video I actually suggest you guys check it out down below we love it but it's like I just had my editing team take at this point we have over like I think we

have two dozen case studies uh over 1100 client uh wins and I think like probably over 250 300 testimonials video testimonials so they took all of the best case studies and testimonials and chopped it up not all of them because it would have been way too long but some of the best ones chopped it up and put it in this little almost like like in football where you see a highlight reel it's the exact same thing for a client so it's people just saying I made this money this changed my life boom boom boom boom

and just people just hitting them upside the head with um with testimonials and then here are individual case studies I have done with uh some of our clients where I'm breaking down their business and they talk about what it was like working before scaling systems why they worked with scaling with systems etc etc and these are also all published on my YouTube channel so if they end up do clicking away from this video and go to my YouTube channel well great there's more videos that I want them to consume on my YouTube channel and that's

that's what we do for our clients we build a marketing system that's not just one way and and paid ads we build a blended marketing system that uses both organic content and uh paid ads and direct response marketing to build like a really really robust Marketing System that's that that is in my opinion really the only way you can scale consistently over $100,000 a month so we're adding all these in up uh case studies and me I'm that's my face everywhere so it's my face in the video sales it's my face doing these um these

case studies and then even just one of these videos is 40 minutes long and I'm going through and I'm breaking down what we did for them and then at the end of every single case study I say you know if someone's watching this video right now maybe they're on one of our landing pages maybe they're on YouTube they're thinking about working with us what would you say to that person and they all say the same thing oh my God you know I was skeptical at first just do it just do it just do it and

so all these people are now acting as little mini salese for me inside of my sales page trying to convince someone to book a call to speak with us so hopefully that you guys find Value in that and then calls to action are going to be all up and down the page so I break the page down every um you know every few Scrolls into an additional call to action additional call to action that way at some point they're going to be reading and it's going to click like I don't know when it's going to

be but okay okay uh video sales letter yeah social proof oh I know that person click book a call oh watch the videos case study case study okay I think I'm ready Boom book a call so I have the these calls to action kind of sprinkled throughout the entire thing in there so what happens once they actually book so a landing page uh just with a button on it is not going to scale your business so what's the next step here well then you have what's called a booking page or what we call a booking

page and so this is what our booking page looks like once again a lot of whites space uh that's our um that is our brand right there our logo for coaching Consultants agents service based business who want to generate 5 to 10 uh qualified sales calls a day want us to install a custom done for you marketing syst your bu s days or less so all I'm just super congruent with the last page there they clicked on it they went here because it's all looks the exact same everything is the same um schedule a demo

call you can see I'm doing all the same elements above the fold that I did a big mistake I see when people are building sales funnels and they are making um landing pages is that they uh they just have the calendar they say oh yeah here's the calendar but you just assuming that this person's already bought into what you're selling you would be surprised that somebody could forget what they why they clicked within three seconds of clicking you would be shocked so I'm making that congruency and also a lot of people just go straight to

our booking page so we get a lot of referrals from our clients or uh you know someone might find it online and so if they just go straight to this page and they don't watch the previous page I want to make sure I get at least some additional education for them and some Framing and some of the stuff I talked about that marketing should do that way they're not getting on the call just from a booking link and saying what is it you guys do and then we're starting that whole process I said in the

beginning we're starting from scratch when sales should just be doing the last 20% okay so then we have a booking widget uh and then the final piece of this which I I don't think I've really gone in detail in a video about this before so I really hope you guys are enjoying this is going to be the questions that you ask on the booking widget so here's my thoughts I have done uh applications separate from booking widgets I've done application then booking I've done booking and then application uh I have done uh a bunch of

questions I've done one question I've done no questions uh I've done every variation like I said hundreds and because not only have we done it for us but we've tested it for our clients and it's just what I love to do this is what I found works very very well so first of all we combine the application and the booking into one a lot of people will put it separate and they think oh well if it's separate then they can just get someone's information and call them if they don't book but that's not what you

want that's a really inefficient sales process then you got to hire all these appointment heads etc etc so we just put it all inside one it's very simple number two we ask the basic contact information up up top uh first name last name email phone number and then we say we only work with coaches Consultants agencies course creators and service providers who require clients do sales calls is that you and this is another you're going to see there's there's some some sales copy and there some persuasion here so this is to make sure that we're

not filling our calendar because we get a lot of sales calls every single day and we want to make sure that the people that are booking are our deal client so we say make them say yes I am this person or no I will leave the page immediately first question just straight to the throw remember in marketing you get what you ask for so I'm saying is it uh we only want this arue this yes or no no leave this page immediately number two what is your current monthly revenue for the business you're looking to

scale 0 to 1K 1 to 5K 5 to 10K 10 to 25 25 uh to to 200 plus so this is another great way because this will position how we're going to uh address on the sales call what we're going to say on the sales call leading up the sales call what resources we're going to send them uh what product we're going to present them depending on where they're at because we have different products for people at different stages inside their business then I say what is your main bottom NE to scale check all that

apply now this is really great because this is making them self-identify what the problems are in their business so they're essentially saying I don't know the solution to this problem this is my problem that I'm having and that gives the salesperson a lot of ammunition on the call because as soon as they start the call they can go hey Bob thanks so much for booking the call here so I see you're doing about $25 to $100,000 a month and your number one problem right now is low profit margins let's dive a little bit deeper into

that boom and now and so the calls already started boom we're straight into it okay really great Framing and they can actually select multiple of these things and then the final thing is this is kind of pretty standard in today's day and age but we say hey I recognize that we're dedicating a lot of uh significant time and resource development custom scale and robat will you show up and and they say yes I will that's all you need you don't need to be badging the have show up show up show up we have about an

85% show up rate year to date it used to be 50% last year then we made some changes which now we do for our clients and it's way way better um and this is all we ask so this is not including contact info this is one um two three four questions and and and all four of them are uh click to choose right so that that's the other piece that I see a lot of people make they ask super open-ended questions and then they have these huge text box and they want people to answer them

the problem with that is you know you're trying to get somebody to book a call to speak with you and you want to add some friction so you make sure they're qualified but man if the person feels like they're literally um writing an essay like completing a a standardized test just to get on a call with you it's going to it's going to crash your booking rate and so you want to I know your sales is going to want more they're always going to want more information before the sales call but we found that we've

tested multiple things this works really well and any additional information we want before the sales call we can look their email information up we can look them up online or we can simply ask them before or at the beginning of the sales calls to get it and so we've just simplified it to just buttons for every single one of these questions if you don't want to figure all this out on your own and just have our team do it totally done for you custom for your business be sure to go down below and book a

call to speak with us today