BOSE DOESN'T WANT YOU TO KNOW THIS!

Bose is one of the largest home audio brands of  all time music enthusiasts love them audio files love to hate them and today we're looking at the  best Bose products Bose's biggest controversies and even some Bose conspiracies Now's the Time  to pull them out of the Powerball boxes in your basement and get them fixed or trade them in  for 40 off when you buy a new boats product now if you have any stories about photos be  sure to leave in the comments but I want to share with you one of mine and how that ties  into this video now I remember prior to Bose closing all the brick and mortar stores in 2020  going into my local mall sitting down in the Bose demo room trying out their products those to me  used to always use the bait and switch approach to their selling which hey I give them props  it worked for them for years the salesman would sit you down in a dark and overly acoustic  treated room press play on the TV and you'd watch as a baseball broke through a window  and shattered pieces of glass all around you you just hear slightly better right here the average person  would be blown away and the salesman would then ask hey where do you think that sound was coming  from expecting you to look all around the room only to be told it's coming from this little  sound bar under the TV yes the audio did come from that small sound bar under the TV but the  magic behind it is anything but little this would include thousands of dollars of room Acoustics  to create the Ultimate Experience you would then be shocked and say I have to have that product  only to get it home and it just didn't have the same effect now booze is one of the biggest names  in home audio and has been since 1964. best known for their compact home audio systems speakers  headphones professional products and even truck seats booze was established by Amar Bose a career  professor at MIT now Amara passed away in 2013 but two years before his passing Amar donated  his non-voting shares to MIT so that they would receive cash dividends going forward from bows  now Bose launched their first product in 1966. this was the 22 201 it was an unusual design  built into 1 8 of a spear it was designed to sit in a corner of a room and it consisted of 22  speakers using Reflections off the wall to attempt to increase the size of the room now each speaker  had a built-in 50 watt transistor amplifier and each speaker was hand built and there were only  32 pairs in existence and that could be off by one or two numbers the 2201 was a large speaker  at about 24 by 24 weighing in it over 50 pounds the objective of building the 2201 was to make  it subjectively indistinguishable from The Sound which is produced by the ideal pulsating spear  now unfortunately for many reasons the 2201 was destined to fail and after only three years on  the market it was discontinued but not before Paving the way to the product that would define  Bose for the next seven decades the best measure of audio quality is the listener's perception this  was the theory a marbos put into all his speakers and product designs going forward and this would  be no more prevalent than in the design of the Bose 901 there may be no singular product in  modern audio history that is generating more accolades and more controversy than that of the  Bose 901 loudspeaker introduced in 1968 the Bose 901 looked and sounded unlike any other speaker  before it consisting of a pentagonal cabinet which faced eight drivers at the walls behind the  speaker to reflect the sound throughout the room into a giant Sound Stage and one driver towards  the listener as well the 901 included an equalizer box that was required to get proper sound out of  the speakers and you could power them with up to 270 watts to each one meaning that they would  handle every bit of the power from the Hi-Fi Holy Grail Pioneer SX 1980 priced at 460 dollars  and launched there were several good and several poor reviews for the speakers but many credit  the sure marketing of bows for the success of the 901s now the 901 Series 1 sold from 19 1968  until 1973 when Bose introduced the series 2.

now my personal favorite of the series 2 was the  Continental because it had just a bit more style than the rest and actually even resembled the  Series 3. in 1976 Bose introduced just that the 901 Series 3 which was the first bass reflex  Design This was to accommodate lower powered amplifiers this was the only radical acoustic  change in the entire series with the four being almost identical now upon release of the series  5 Bose would add a coating to the back of the speakers just smooth out the low treble and high  mid-range Series 5 also included aluminum sides which were not well recepted and finally replaced  with the Series 6 which had removed those aluminum sides and had some changes in Equalization as well  because developers found that the Acoustics in the average home had changed over the years now one  downside to the series 3 through Series 6 was that over time the film surrounds would deteriorate  and need to be replaced now the final Bose 9 one was a Series 6 V2 which returned us to  the cloth surrounds nearly 50 years after the original now of course Bose made several  other speakers over the years from bookshelves to floor standing that were received with the  same type of love and hate as the 901s now in the 1980s Bose had a new Dilemma on their hands  Bose realized their customers of the 1970s were growing up and starting families they would need  a new smaller speaker home video was growing and many people were putting in home theaters but  how does Bose get a new smaller speaker a lesser quality product into the hands of customers who  already have something Superior that they paid good money for just years earlier this is where  the Bose acoustimas am5 would come into play they knew in launching this product many people would  want to get new speakers for less of a footprint but what would they do with their old speakers  and how could Bose ensure its current customer base would upgrade only to a Bose product to fit  into this new trend how could they get more Bose speakers into the hands that people had already  bought those speakers not to mention these newer speakers did not sound as good as the speakers  that they already have the answer to that was the introduction of the am5 trade-in program Bose  would let the consumer trade in any of their old Bose speakers regardless of its condition for at  least a hundred dollars off the new am5 speaker system this resulted in the am5's becoming so  popular they would represent 30 percent of the US speaker market now just this one speaker not Bose  as a whole the acoustic Mass became so popular literally one in three homes had it now being a  repair center over the years we've seen countless Bose products come through the door never easy to  fix we stopped working on them because Bose kept their schematics and parts to themselves but we  would still hear the stories of Bose not wanting to provide service to fix the customer's radios  that they spent literal thousands of dollars on just a few years before 4. no instead they would  offer the customer 40 off a new Bose product with the trade-in of their old one now that being  said what other company offers you the ability to constantly trade in and up to a new product when  your old product breaks for that those should be commended it's a great way to keep sales coming  even when times are tough now it's time for some controversy and conspiracy booze maintained a  great reputation with the average US consumer who wasn't concerned with specs or sound quality and  just wanted a versatile product that fits their needs and there's nothing wrong with that in the  audio Enthusiast world it was actually quite the opposite Through The Years in 2007 audioholics  online magazine stated the Bose Lifestyle v20 system was very expensive at two thousand dollars  and the sound quality really isn't any better than other surround systems costing a third of the  price that in 2012 NBC news said the 46 inch 5 000 Bose video Wave 2 TV resembled published  closely a 740 dollar flat panel which actually had more options like a tuner this was at the  time the most expensive TV on the market a Bose didn't take timely to bad reviews over the  years in 1981 both unsuccessfully sued consumer reports for saying their Bose 901 speakers  made individual instruments sound gigantic and the sound tended to wander around the room  in the early 1990s Bose also sued teal audio to stop them from using the 0.

2 at the end of  their product model numbers such as the Cs 2. 2 because Bose trademarked the 0. 2 they'll then  replace the 0.

2 with a space making the new product model the CS2 space 2. then going for  they changed their next models to 0. 3 because Bose didn't trademark that several other trademark  lawsuits would follow in the upcoming years with Bose suing the likes of JBL Infiniti QSC and  even beats now over the years I've heard a lot of good and a lot of bad about bows and let's  face it it's not not the same company that it once was but the industry as a whole is ever  evolving and not what it was 10 20 30 40 and especially not 50 years ago or is it what's old  is New Vintage is here and what vintage means to you may depend on what decade you grew up in  where you didn't have the money to buy what you really wanted or maybe you bought it back then and  remember having it now you want it again to enjoy and to maybe share with your kids now recently  Bose made the news again with a massive recall those just recalled the acoustic Mass lifestyle  and companion based modules purchased before 2009 due to a fire hazard stating this speaker's  electrical components can fail posing that Hazard now this was based on Three Fires only resulting  in damage to the entertainment center or the base module itself with no injuries this recall was  on a total of over a million base modules sold since 1994.