If I Wanted to Go From $0 to $1M, I’d Do This

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Dan Martell
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this is the fastest and most realistic way to become a millionaire step number one in your millionaire journey is to pick the right business model and these are the highest leverage business models you can steal to start your first business today number one service business think Lawn Care snow removal window cleaning website building just pick one thing don't be everything to everybody I have a friend of mine Stefano he's 23 and has a 3 million a year snow removal business why cuz he focus on one thing reoccurring Revenue removing snow he focused he made it
happen and that's how he became a millionaire in almost his first year number two product business building something that people buy direct to consumer or retailers and people say well I don't have the money to pay to buy or build the thing well you can Kickstart you can crowdfund I have a investment I made in a company called laundry sauce This Is How They went from $0 to eight figures in Revenue in under a year using this exact strategy you want to pre-sell what you're about to build so you can use the customer's money to
fund the in that you need to buy to give to the customers and sell new customers number three is Consulting business teach people how to do something and if you don't know how to do it Go learn it you could read the top five books on how to be a great marketer for local businesses and then go teach local businesses how to Market their business it's not a done for you like a service business it's people paying you to learn the strategies that you've extracted from other smart people in the world maybe teach people how
to mow their lawns or how to grow a garden or build worldclass websites these are all things that you can get paid to teach people Consulting has one of the highest profit margins because the cost to deliver is so low essentially it cost you nothing it's your time number four is agency and this is where people pay you to do it for them it's one of the easiest cuz you are the one delivering the value you can do be accounting you could do Marketing sales whatever the business needs and they don't want a full-time person
they're going to hire you part-time to do that work one of my favorite business models right now the most profitable is AI business automation you could learn learn everything you need to know over the weekend on how AI works and connect that with workflow software like make or zapier go find businesses and tell them I can map out your process and show you how you can remove people and costs in that process using Ai and they'll pay you the big dollars number five is software business this is my favorite now I'm biased cuz it's where
I've made most my money and here's how you start a software business even without coding skills but why is this model so good reoccurring Revenue you code it once it runs forever it's a super high leverage business model and if you can't code just find a problem that you could solve using code and solve it manually spreadsheets that's how most software companies start then you can go pre-sell the solution same strategy we just talked about for the product business take all that money they pay you and use that money to hire a coder online you
can find them to code the solution and then deliver it to the customer here's where most people make the mistake picking the right model is the difference between having a headwin and making it hard or a tailwind and it's super easy if you want to be a millionaire fast picking the right business model is the first step which leads us directly to step two which is to find a huge pain so if you want to be a millionaire here's what you need to do number one find a huge pain in the market if we solve
big problems we get paid in a big way number two is solve it in a better way than any other solution on the market when I started my company Clarity the big problem I was trying to solve is people getting connected and getting advice from people they follow micro celebrities people on Twitter people on in stagram people on LinkedIn and I thought everybody will want to reach out and have a conversation with their followers their fans the problem was is that it turns out the people that follow aren't necessarily people that pay for advice see
I had the customer totally wrong and I thought it was every entrepreneur in the world the truth is is it's not every entrepreneur in the world it's the entrepreneurs that pay to go to events because they value access to knowledge in speed and to save themselves time and they go to events to meet the experts on stage to network with people in the crowd and they're willing to spend money so sometimes you think you're solving a big pain but it's not for the market you thought you know in the world of software we talk about
painkillers and vitamins we want to build a solution that's a painkiller a musthave not a vitamin which is a nice to have if you want to become a millionaire the easiest way is to solve big problems for the richest people you know talk to them ask them what problems are having understand how they've solved them in the past and see if there's a better way you may not have the answer but you could go find a consultant that already solves this problem for the big companies and they'll teach you they'll show you that's how you
can FastTrack your way to solving big problems for rich people you just don't want to fall in the Trap of fixing broke people's problem they'll say they have a problem they just don't spend money to fix it there's a reason why they're small business they don't invest in solving big problems which leads us directly to step three which is never charge for your time always charge for the outcome so when I hire people to clean my cars they don't charge me by the hour they charge me per clean because I'm not paying for their time
I'm paying for the 10 years of experience they have to be able to clean three cars in under 3 hours and I want them to not only do the best job but have the best tools and to be rewarded if they figure out how to do that faster if I was paying for their time they would be penalized for doing it faster which would then affect me which is kind of crazy so in your business you want to charge for the outcome not for your time people make this mistake all the time they're like time
and materials time and materials don't do that problem solution payment you want to charge an amount of money proportionate to the problem you solve if it's a big problem take 10% of that that's what you charge if you want to make your first 100K figure out how you can make or save someone a million dollars it's about 10% whatever value whatever problem how much time you save them take that 10% and that's your fee see I one time had a bookkeeper come to me and she was like I want to be making 300,000 a year
in about 5 years and I was like awesome I want you to be making that too let's talk about what would need to be true for that to happen first off you need need to figure out how to make me 3 million a year money saved money made opportunities you tell me but right off the bat when I say that they were like oh I don't know how to do that and that's the whole point I want you to be making 300,000 a year but you got to figure out how to create that kind of
value business is no different if you want to be a millionaire you need to disconnect your time from your income and charge people for the problem you're solving not for the time you're putting into it but you can't charge crazy amounts of money without people knowing liking and trusting you which leads us to step four which is build demand for your business you don't want to be the best kept secret here are the four Ps of marketing that I use in all my businesses to generate endless amounts of people knocking at my door asking to
buy the four Ps are as followed number one publish think content social media SEO you're educating the market you're producing content you're teaching people how to solve the problem themselves you're giving them results in advance before they ever buy from you and that builds great marketing and also Trust the second p is paid think Facebook Tik Tok Google AdWords where you're paying to get in front of somebody and borrow their attention and the key there is to make sure that whatever problem you're trying to solve aligns with what the person's expecting to see on that
marketing platform so they on Facebook your ads have to be more social more inquisitive kind of like a Facebook post if you're on Google you want to run an ad that aligns with their search term so that's very specific to solve the problem that they searched about number three is part Partners some people call them Affiliates I like to call them strategic Partners other people call them value added resellers but the idea is asking yourself the 3fs what are my ideal customers currently funding so what are they spending money on who are the people that
they follow and only they would follow like the experts in the industry and then where would they frequent with their time either online or in person so whoever has access to those customers those are your partners for them to maybe do a webinar with them maybe get an email sent out to those customers you have a non-competitive way to add value to their customers that that partner you can give them a piece of Partnerships are like the best way to grow your business because they're going to subsidize your marketing spend number four is PR and
this is one of my favorites think you know podcasts getting covered on blogs but this is where people that have a platform are interviewing you or doing reporting on you so that you can get in front of their audience it's a little bit harder to get going but once you get it going it works like a flywheel and it's one of the best ways to not only get a bunch of people to know about you but to position yourself as an expert or the go-to brand in your category so you can become a millionaire if
no one knows about your business but there's a difference between knowing and trusting your business which leads us directly to step five which is to protect your reputation all businesses and individuals all they have is their reputation in the market when you think about Apple you think Innovation I mean does Blackberry have the same reputation do you even know who Blackberry is anymore no probably not it's not a surprise that Apple's worth 3 .5 trillion in Blackberry who was once bigger than Apples now worth less than 1% of Apple but $1.9 billion which is blows
my mind they're still worth that much but here's my question are you known well or well known do you have values that you stand for when things go bad how do you show up do you deliver on your promises but not only deliver but do you overd deliver are you somebody that people are talking about because your experience to work with is like truly remarkable which is what marketing is about is being remarkable meaning you are remarked on which leads us directly to step six which is under promise and overd deliver I once knew a
guy and he had this bad habit of over promising his customers all the time and he did it because he really wanted the business the problem was is that he was never able to deliver on what he sold and then people just kept leaving disappointed you can do that for short term but long term everybody's going to know you're that person so here's how you do it promise as little as possible to get them to buy and get them a result once they buy go above and beyond the extra 10% will set you apart from
everybody else if you want your business to be extraordinary guess what you have to be extra but you won't be able to go above and beyond if you're the only one working in the business which leads us directly to step seven which is delegate everything that doesn't make you money most people spend time to save money which sounds normal instead I want you to spend money to save time this is where the ATF framework for my book buyback your time comes into play a stands for audit I want you to look at your calendar and
get rid of anything that you shouldn't be doing that you could pay somebody else a low amount of money to do that's where you got to learn to delegate some stuff you just have to delete the second part is T for transfer first we list everything that's involved we Define it then we do it but while we're doing it we record ourselves so we create a video and then when we hire somebody we delegate it we give them the video to watch it's the Define do and delegate strategy so the third part for f is
fill and this is where you have to fill your time not watching Netflix and doing nothing but learning the next level skill or habit you have to add or even beliefs so that you can increase your ability to add value that's what you want to look for it's like how do I increase my income producing skill either as a leader or as a person I always look at where's the next bottleneck in the business that I got to go learn so I can unblock it so I can move up and help the whole team but
once you delegate how do you make sure those people are doing the right work which leads us directly to step eight which is to train other people to do work I literally coach some of the top CEOs in the business space and even they struggle to get things off their plate I mean they buy back their time but I tell them you have to make sure it stays sold if you hire somebody and then do their job you're not really winning so I call this process the camcorder method Step One is very simple we need
to outline what a 10 out of 10 for this thing getting done if I'm going to delegate creating a presentation or showing up for a customer site or mowing a lawn what does a 10 out of 10 look like it's kind of the outcome I want the person to achieve step two is when I evaluate the work what are the criteria that I would use to measure if they did a good job and I just outline them it could be like five things four things three things but it's the criteria that I'm going to use
to evaluate the work after it's done the person shows it to me I'm going to go this this this so take some time to evaluate what criteria it is number three is you have to collect you doing the work screenshots videos templates you've created you want to ask yourself when are times that somebody else did this bad when did they do it good when did you do it bad when did you do it good you want to like collect all the artifacts or the examples that you could give somebody step four is to record yourself
doing the work which is what I call Net time no extra time if you're going to do the work do it but just talk out loud you can record yourself on your iPad you can record yourself on loom Zoom but you're doing the work while you're creating an opportunity to teach somebody else number five is you transfer you give them all of the stuff you've collected you give them all the videos you've recorded and you have them create the standard operating procedure not you they watch the videos they create the SOP in today's world they
can use Ai and then afterwards they ask you questions for things that might be a gap and you answer those questions and then they update the SOP so it gets even more complete step six is review this is where you've given them the work to do and now you're sitting down with them and you're reviewing how did they do how did they meet the criteria and you're rating them that way they're getting feedback this is what I call training but training is only one part of building a team which leads us to step nine which
is to deploy transformational leadership when I was building my first company I had 12 people reporting to me my life was chaotic I would wake up and tell everyone what to do check that they got it done and I wouldn't even really start working on my projects till about 6 p.m. if you've ever had a big team you could probably relate to that so now what I do is completely different cuz I used to do this thing called transactional leadership which is tell them what to do check they got done tell them what to do
next it's the tell check next Loop what I do today is transformational leadership I start with the outcome so I describe what it looks like when it's awesome when it's great think if I was asking you to climb a mountain I'm actually going to describe what the mountain top feels like what it smells like what you're going to see when it's up there so you can get like a real connection with the outcome number two is I'm going to give you a way to measure your progress most people in business don't have a number that
they use to tell them if they're doing a good job so we're going to Define what is that number that we're going to measure in the mountain climbing it's feet of elevation gain per day and you're going to measure yourself and you're going to report every day and then if for whatever reason you don't make a lot of progress the third step is coach that's when they're reporting back and they did make a lot of gains you write it down you have a conversation with them I'm going to teach you how I coach people and
it's how I work with the top CEOs to entry-level people the first step is I talk about the core issue it's an acronym coach okay so Co stands for core issue I don't talk about the activity I talk about the principle that they didn't follow so the activity might be that they got lost but I'm going to talk to them about how you stay on track as a principal second thing is if I know what the principal is I want to go to a part of coach was his actual story I'm going to share with
them a time where I was working on a project and I got a little sidetracked and I got Way Off Track and then my boss brought me back and explained to me the same principle and now I don't make that mistake the CH stands for Change and that's where I try to enroll them into the change so ask them based on what I just share with you what did you take away what are you going to do different going forward and they give me the answer now I know you're probably thinking this feels slow but
I'm telling you this longterm is 100 times more fast because you don't create a bottleneck and the reason why you have bottlenecks in your business is because they're at the top which is you and the first employee you're going to teach them how to lead other people so if you don't use the transformational leadership strategy you will will become the bottleneck which leads us directly to the 10th and final step which is to create more millionaires if you follow the steps in this video you'll become a millionaire but do you know what's more fun than
making millions for yourself making other millionaires I was once working with a private client and one of the exercise I got him to do is create a vision and a vision board for how he's going to create his multi-billion dollar vision for his life and he sat down and he created his vision board and when he came back and he showed it to me I asked them where are all the other Millionaires and he's like what do you mean he essentially designed this future world where he had all this stuff proof that he was successful
and there was nobody else there there's no pictures of groups of people there was no teams there was no nothing it was supercars and jets and Yachts and I said okay let's take a step back if you want to go fast you go alone but if you want to go far you need to go with other people see your personal income will never exceed the amount of value you create for other people around you it's just how the world works if you want to make more money you got to become more valuable a lot of
people think this only applies to your clients but it's to your team too if you want to go beyond making a million dollar and make 10 20 30 even a 100 million you need to create more millionaires along the way if you want to learn how to build a business that runs itself click the video and I'll see you on the other side
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