Unknown

now success on YouTube there are certain elements that you should really focus in on to really succeed every single day and I'm really excited because today we're actually going to talk about a few things that you could do to really be successful on YouTube by just applying your energy in the right area now for me I've been on YouTube since 2005. I've literally seen the the whole uh boom of YouTube and ultimately I get really excited now because we're seeing a new generation of YouTubers come up and also content is getting really really really good

because it's content that they've seen their whole life and I'm really excited about what we can learn today from the the new content creators that are coming on YouTube things that make them smart things that they really look into and ultimately that's going to help us as YouTubers as content creators make better content for the world now I am really excited because you know at the end of the day you know YouTube represents so many different things for me and I love the be able to use YouTube and leverage in a ways to expand your

creativity make money and ultimately build a sustainable business and really get your content out to the world I get really really excited about this and today I'm actually interviewing someone that I'm super inspired by and I met her basically around October and her Channel blew up it literally blew up uh I was able to see her uh really Catch the Wave and I got to know her a little bit deeper as I started to Mentor her and saw that her priorities where she puts her content uh ideas and also her energy and her focus is

something that everyone should learn and I'm really excited to be joined here by Jenny Jenny how are you doing I'm doing good I'm excited wow so we're here we are here I mean like Okay so let's let's start out why don't you kind of introduce yourself uh what you do on YouTube and and kind of how you got started yeah so as you said my name is Jenny and I make videos on all things money but directed towards kids and teens so I'm trying to inspire the next future generation to be smart with their money

and think a little bit like an entrepreneur and I I've been doing YouTube like kind of what Daryl said for about a year now and it's it's been crazy basically the first six months it was a slow grind to 1K and then the second half the other six months was basically from 1K to a million so I'm excited to talk about that yeah I'm excited that you're able to share some wisdom and I think the big thing for me is a lot of people have misconception of where success actually comes from and they might think

oh it's dumb luck or you know is something that the YouTube algorithm loves them they hate me and and ultimately I want to dispel those um uh kind of misnomers and really dig deep into really refining uh who you're actually speaking to and and bringing value to them consistently because when you first started Jenny I know this because we've had this conversation before but like you're kind of just throwing things all over the place you had a little audience over here over here you know um like when you're getting started what did you think about

uh the viewer and content and what were you trying um you know when you first got started and and where was your frustrations yeah so when I first got started what's funny is that I like that you mentioned like where was I out with my audience literally I would I would see like YouTube videos I I would see you like on YouTube and like all the other like kind of the YouTube uh smart people and they would talk about like the importance of Avatar in your audience and I'm like oh that that kiss can't be

true like that that has to just be you know whatever so that yeah that's why I was just throwing whatever and I guess the thought was like trying to see what I like to create and seeing what YouTube likes when I create and just seeing you know just experimenting with people like yeah and I and I think when you say YouTube likes I think the people that are watching YouTube right yeah like the people that are actually watching YouTube um one one thing that I found is I know that there's a lot of creatives out

there and like well I don't want to cater My My Craft to someone else's um you know uh desires or whatever you know I want to do this for me and I always say like if you're only making content for you then only expect one of you don't don't expect millions of views like like only expect one view if you're the audience then that's all you can expect now if you get more that's great but the key to this is consistent views um getting consistent views that really connect with an audience and if you're speaking

to audience you know over here about one thing and then audience over there one thing you start to create split audiences and that can actually stall a lot of growth because what happens on YouTube Believe It or Not when people uh go and see your video YouTube's watching what they do whether they click on it or where they skip it and they're making notes like hey wait they skipped this type of video and so it it it causes some issues and some frustration as creators because they don't really get that portion of it did you

did you fall into that trap a little bit when you know you're posting videos you're like hey you know I'm putting putting all this energy and time and and yet YouTube's not just promoting my videos or I'm not getting the the views that that I deserve for these type of this type of content oh 100 I'm sure we've all been there like there's a point where on shorts like for about six months I was getting no more than 2 000 views and I'm like why is YouTube not giving you more views I didn't understand it

but you know now I do yeah and let's let's kind of dive into this because I I can tell you one of the first things that I do when I Mentor people and you know this because we've I've mentored you for a while um is I'm hyper focused on the the viewer I'm like I'm way way focused in on the viewer and um and when when you're creating content or creating value for somebody it doesn't matter if you're inspiring them or you're educating them or you're entertaining them or you're educating them you know that you

that you take an opportunity to think of them first of okay how can I put it in a way that the audience would really connect with the with the message or how can I connect that they can simply understand what's going on and understand it so well that they can simply share it too like how are they going to share these videos um verbally and then also you know through that and so I get hyper fixated on audiences and when did when did you get the kind of the aha moment like okay this is actually

real like I really need to focus in on who I'm making content for and refine my craft honestly it was when I joined Channel jumpstart like um I think this was probably about like 10 months into YouTube when it clicked and I understood the importance of your avatar and understanding who your viewer is because like you said if you speak to that viewer and you you speak to a consistent person not just this person this person this person a consistent Avatar then you're going to get consistent views amongst all your videos at least that's what

I've noticed yeah and I and I think the big thing too is um there's ways to bring your creativity to a really optimal level when you can start anticipating what value your audience wants and and it also makes you get excited because I know you've done a lot of different videos over the course of um your your you know your your time on YouTube and you get really really excited about an idea um what's the process that you went through before when you had an idea like what was your process to go through ideation to

completion and then and then let's kind of look at what you do now yeah for sure so it sounds so funny because it's gonna sound basic but I was I would say I was doing it wrong which basically I would get the idea usually I would just sit there come up with ideas and then I would just script it and then immediately film it and then just edit it upload same day basically yeah which it's basically I get the idea probably midday and then the video is already uploaded at the end of the day and

it's nothing like that I would say I would say a lot of people um that that does short form content that's kind of their schedule is like hey what's my video for today you know and they go through that that creation process um and I'm wondering too you know where this is a live stream and we have people watching this like do you fall into that trap if it if you do put it in the put it in the chat because it's like hey I just need to get something out and I I'm gonna force

myself to be consistent with it and and you don't go through the process of really giving it the thought process and depth that you need to and so let's kind of uh fast forward now what's your what like even before you you pick up a camera what do you actually go through um from once an idea is formed how do you actually facilitate it to uh you know upload yeah so first once I have an idea I I validate that idea so I'll go into YouTube I'll see if it's if it's working if if it

is then I'll do it if it's not then I'll think how much do I like this idea if I'm really passionate about it then I'll do it and I'll try to make it work but usually I want to make sure that it's validated and I even like study some other people who did I wouldn't copy them but I'll you know learn from their videos understand what they're doing what people resonated with what people didn't resonate with and then from there I will put it into an actual first I will actually schedule it so I schedule

all my content and I'm like a month in advance so I'll I'll know around today I did not know that I didn't know you're exactly a month in advance okay because in advance just in case so yeah I would I'll schedule it and that's why I do multiple shorts at the same time and I'm very strategic at how I schedule it so when I have it in my list because I have multiple ideas I don't do two experimental videos in a row when I'm when I'm scheduling it I'm gonna make sure I I if it's

if it's experimental I'll make sure I upload it right after I did a proven bucket or a proven video so at least you know I can experiment every other video or have a good ratio so then after I've scheduled it that's when I get to planning the actual video yeah and um yeah I wanna I wanna I wanna unpack a few things because like I think this is a longer answer than than um and there's a lot of gold here and I don't want to miss out on this how do you validate like what are

you doing to validate uh the videos because I think that right there I think you mentioned a little bit you saw other content out there but like how do you validate your idea and and what's that process that you go through yeah so I'll go on to YouTube and I'll type in the idea not necessarily the title but like keywords or the topic and then I'll sort it my most popular and usually shorts are going to pop up at the top anyway when you do most popular um and then I will I will account take

into account how many views of video has but then I'll go ahead and go into the channel and I'll look for that video and and see what the views look like relative to their other videos because if they're averaging a million views per short and then they get 100K on that video it's not necessarily that good but if I find someone who averages a thousand videos per short a thousand views per short and then they got 100K views on that short that's a amazing idea it's really good so that's that yeah and I think too

it's like um you're not like taking their idea and and rehashing it you're like hey I have this idea about Chick-fil-A and I I want to see what's out there and so you you're going a little bit deeper you're seeing what's online uh you're like oh here's someone that did this this is interesting I wouldn't necessarily do it that same way but there's interest in it there's actually people interested in it has these these amount of views well why why does it have the views and then that's probably where you go deeper is that what

you're trying to do yeah basically I'm analyzing as many videos as I can yeah and how much time because this is this is a fun one because I can tell you guys like this is my favorite part because um like anyone that I that I Mentor especially you know if they're in my channel jumpstart it's like okay this this is the process like the more that you can do the work on the front end and and you can really validate you do Recon and research you can see you know how people respond uh the more

successful that you can be on the back end if you if you're if you're building on the right principle so my question to you as your mentor like how much time are you doing when you actually validate um and and do that Recon on Research how much time would you say that you designate towards that three hours I would say about yeah per video idea or just in general this three hours no per idea yeah yeah yeah yeah yeah yeah I can guarantee you like I want to see this in chat I want to see

does anyone put more than three hours in there I wanna I wanna I want you to to be honest with yourself be honest with everybody here on the live stream put it in the chat right there if you do more than three hours um I I can tell you um that the vast majority of people the quickest idea was I want to shoot a video and then go shoot a video and they're like okay what's my title on thumbnail instead of really going into the depth of okay is this something worth spitting all this allocated

time to create and produce and edit and upload and optimize this video should I actually do this and and and and um what what are the elements will help us succeed and a lot of people just do that other way they just kind of get it out there and they don't really go into the Preparatory stage uh but you're doing three hours and I can tell you I have seen content creators that spend three months on validating an idea and and they like maybe not like collectively like the hours wise but the ideas they're they're

trying to refine it they're trying to make it better and then I even know a content creator and I won't say his name's Mr Beast but his name is Jimmy um but he spent like two years validating an idea to go through it so it's like there's all this opportunity to do it and I think three hours is an adequate amount of time uh to spend per idea to to validate it and has there been times that you've um spent three hours on it and you didn't ever produce the video because it wasn't validated or

where do you make the decision to kind of cut and and go deeper or just go to the next idea yeah I I've cut so many videos and even I will I will sometimes I get so excited I do the script I do the planning and everything and I'm like oh let me value them and then I realize it might not work I have videos that I have scripted and fully planned out I haven't even filmed or even filmed or not even finished it but uh the like the the the way I know if I'm

gonna use it or not is just knowing how passionate I am about the idea how much does it excite me because if I was going to do it I like to think of it this way if I was gonna do it anyway like whatever the task is if I was gonna do it anyway such as gardening then I might as well make a video about it yeah yeah no no I love that so you spend at least three hours to to Really validate and see what's out there and you you dig deeper into the comments

of some of those um some of those videos and go deeper on the creators that are creating that and you get you take that inspiration and then what's next after that what do you do after that now that you've validated the idea now that you've validated the process how do you take it to the next level well I'll bullet point and I'll note some important comments things that people resonated with things that people didn't resonate with what I personally liked about the video and how I can even make it different or better because I don't

want to just copy people you know right so I'll go from there and I'll bullet point that and then I will get to scripting the short before I film my shorts I script it completely if it's if it's something I don't know what's gonna happen I'll have um like the story beats story beats but everything is yeah yeah yeah um so on the on the script when you go through it you're basically scripting uh the shots are you scripting the the details are you going hey this is exactly what I'm gonna say and this is

what I'm going to show or what what are you doing on your scripting I do get a little bit deeper into it the first thing I think of is the hook how am I going to stop this person from scrolling and I will think forever I always spend almost all my time thinking about the hook that's where like all my time goes everything else all freestyle it but the hook I pay probably like an hour just trying to figure out the the shot and exactly what I want it to look like even draw it out

have the exact vision of what I want that first shot to look like and then I'll I'll think about how do I want the video to end what's the goal what's the story and it sounds funny but I I freestyle the rest of it I'll freestyle my script and then I will next to each line of the script I will put the shot list of so the shot that's associated with that so I'll have my script and my shot list ready for when I'm going to film okay so you freestyle it you got the prep

and then and then you're like okay here's the shot list and then you go out and and produce it that that's pretty that's pretty um pretty efficient um okay so a couple couple big questions on it um what if you can't get the hook right what do you do like you validated the idea but you can't just get the hook right have you scrapped it because you can't get a hook or do you just you're just like okay I'm I'm gonna go ahead and do it regardless or what what do you do there yeah that's

why I said it depends on the being the video some videos like actually there's an exact example I have that's like I wanted to make it and I've I kind of like what you said you have the idea in the back your mind for three months and I would just put in the back of my head if the hook isn't like if it's not sticking I'll I'll keep it like in the back of my head or have it noted down and I'll come back to it later maybe I figure out a hook maybe I never

do but if I'm really passionate about it and the hook isn't that strong I'll still do it anyway it depends but I would have to um I would have to do it after a proven after a video does well then I'll upload the risky video yeah no no I I like that I like that too and I think the big thing is um really understanding what pulls people into your content is a muscle that you can develop as a content creator I can tell you I've seen people that were horrible at that but they put

the time energy and effort of understanding what really pulls people in and are a student of of of that concept and you girl have done a great job I I think a lot of people would watch your videos and they wouldn't it'd be so the Hook is so subtle but you yet they watch the whole video and they don't realize that you're hooked in from it and then two your audience is different I think a lot of people um when when they look at content if you're if you're making content for Boomers or gen xers

um you know they they resonate in a different way you're you're literally going after uh Jin Alpha you know what I'm saying it's just like at the end of the day Alpha and gen Z and and they're different they're like they're they're like to hook them is completely different and I think uh people don't see those subtle details from it I think oh you know your videos are just about you know being successful making money whatever and that's why you're succeeding but it's not um you're able to hook them in on saving money like at

the end of the day how do you get how do you get um something for free you know um how do you get something for a buck you know and that's that's where uh Jin Alpha and and gen Z really go in because they always want something for free or they always want something at a discount that that's just that generation you know why why pay for 18 bucks for a Latte when you can get it for two bucks you know what I'm saying right yeah yeah that's exactly how I am yeah so um so

okay so you you you're able to to uh do your shot list you You Freestyle let's get to the editing because girl this is where I I think everyone when they hear this how much time you edit they're gonna think you're insane but go ahead like how much time do you actually edit a short okay and let's keep in mind let's say a short that is 28 seconds like let's see some of your videos are we're 34. exactly 34 is my average okay average okay see 34. okay so how much time do you put in

34 seconds about 10 15 hours 10 10 to 15 hours okay like why would it take so long I mean it's it's only 34 seconds like how how does that actually take that long I don't I don't get it because I pay attention to every second literally I make sure that every second is gonna get the viewer to the end because every second matters on a short you lose you lose one second of a person you have the chance of your short not even taking off because of that one second so I pay attention to

every single second yeah yeah it's it's really interesting um believe it or not I'm a I'm a short form nerd um my um when I was eight years old I wanted to create Super Bowl commercials and so I was hyper specific to add uh ad copy and so uh my sweet spot was 30 seconds in a minute and I just really for my whole life have really geared into how do you how do you control um you know interesting engagement in in 30 seconds and so when short form comes on I'm a huge fan of

short form I watch a lot of it um and and I mean I'm able to see those elements from there and producing uh some of the most disruptive ads of all time um you know and being a part of that it is it's like you're literally spending sometimes uh tens of hours on every second um you know just every second every shot is is is key because realistically if they bounce if they bounce and you you missed two seconds of it that that could impact the whole video from a as perspective if they bounce before

that you're not really getting to that call to action which is really important and so really really love that um so you you'll spend uh sometimes 10 hours ish on on 34 seconds so what's the most amount of time that you've ever spent on a short that I'm very curious on this short oh probably like maybe 25 hours there's no way it's more than 30 but probably around 25 hours yeah like well I mean if you get to 34 hours I mean that's pretty good I mean if you got 34 hours for 34 seconds oh

yeah that's true no yeah but I I think it's just more that process and um and realizing okay got a piece of content that I'm happy with that might have spent you know eight to ten hours to 20 hours whatever getting it there and then you actually upload it schedule it so that you that's what you said and has there been ever a time when you schedule it you're like you take it back down and re-edit it or do you just let it let it go after that usually I let it go but there was

only like probably like twice where I was like oh I just it just hit me that something would have been funny if I would have added it so I would literally just go and add that sound effect and then put it back up yeah yeah and I think that that's a that's the thing is there has to be a time that you you you call it quiz um there's a lot of content creators that I've worked with in the past that I've mentored that they just try to polish their their piece of content you know

and and they're they're never satisfied but there needs to be a time that you're satisfied okay hey boom I'm ready to go uh this is ready to go and even though that I I am not super excited about the the whole video itself I got to get it out there um and move on to the next one uh do you feel like do you feel like that's kind of your case your Cadence um of okay here's my deadline getting my deadline done and then you're moving on because you have other ideas that you want to

create or you know what what's your process in that 100 I said deadlines so I need to upload every soup but that's what I tell myself just so at least I'm uploading something otherwise I'd be working on the on a short for maybe the 34 hours like yeah yeah no I I love that I love that so okay I wanna I wanna kind of switch gears because I mean that was kind of your process of what you do to create um I want to talk about one video in particular is this video right here um

and and there's a oh let me go to probably this week it's probably better okay so this View of this video of the analytics is interesting and I want I want people to realize sometimes what happens on YouTube and I wanna I wanna uh specifically talk about this section right here so you released a video and it's like almost 56 days that you got literally no traction like no traction whatsoever maybe 2 000 views on that um why number one did it take off why did this video take off number one and and number two

what did you learn from this and what what can you tell other people that are frustrated when they're not getting the views that this could happen to them as well yeah so when I uploaded this video this was back when like I said I didn't understand the importance of knowing your avatar and audience and around this period like I was uploading like even videos that would cater like for example one video would be 90 male audience 18 24 then the next one would be like primarily female audience and then it would be a younger demographic

guy I was all over the place when I was when I first uploaded this video I was experimenting and when I uploaded this video I realized that I want to make this type of video because this is my first saving money video actually I believe one of my first and that's when I was like oh I want to lean into this a bit more and I started making more around saving money and I believe probably around those 50 day Mark was when I really was able to find that audience for this video and YouTube you

know sent it to that audience as well that's what I think yeah let me let me let me give a little Clarity on this because uh like um you you P you said two really important things number one you were making content for a variety of different demographics and and it would be appealing like your content wasn't appealing to everyone that was watching so like like I said earlier on this live stream is like YouTube looks very particular what people click on but they also look really closely at what you don't click on and if

they skip over it there's a reason behind it and so yeah at the time you were 17 and you're like okay like like I want to make I want to make content you know for my audience that's more like me and what what am I interested in saving money okay so how am I going to do a 99 cent coffee at at McDonald's that's that's the video right so great idea great execution of the idea but at the time you had a split audience like like you had people that didn't want to click on it

right so when a whole period of time where uh people would would watch it you'd see a little bit of an increase um but but it was the Right audience so the Right audience was that um gen Z and Alpha that like this type of content but if you never produced another video for Gen Z or Alpha around uh money saving uh topics then there's nothing to give YouTube uh you know data points to say oh they like this type of content give them more because that's what we want to do right and so the

moment you said okay aha that's what I'm gonna do um you know and and that's when you're like okay I'm gonna hit every every gen Z every Alpha and I'm gonna be consistent with it I'm gonna forgo trying to be the Graham staff and meet Kevin you know Alex from Mosey whatever whatever over here and I'm gonna just show people how to save money and I'm gonna go very specifically on Alpha and gen Z and he started putting consistent content out when that actually hit what was interesting is that's when you saw an increase so

you had a video that popped off um and then YouTube had to give it more content it did it's gonna like when when when something pops off for you as a content creator on YouTube the first place that YouTube's gonna look at is in your own library for more content and I found this video and you went from a couple thousand views to Millions you know yeah you know and that's that's what's beautiful about that and so for me and and even to this day it's still bringing you consistent views because you know the way

that YouTube operates you know it you know this can go on forever and you're able to to get a ton of content um when you put content out there YouTube's always looking for which is going to be the best video uh for for us to recommend to this new viewer that's coming on and so I want to talk about that specifically so when you actually had the aha moment of okay I know who my audience is I'm getting hyper uh specific who these this audience is and I'm getting super relevant on getting topics that excite

me but also it excites this core audience um like what what would you say um what would you say was your aha moment when you hit that of how you approached content moving forward like the aha moment after how I approach content after understanding the importance of audience yeah yeah so I what really clicked for me about the audience was returning viewers like in that metric I got obsessed with the returning viewers metric they do because you know how you know how like if there's ever a couple things that I'm like going on we don't

care about subscribers we want people just to return right and so yes yes I love it I love it I love it go ahead yeah like so when it when it clicked for me um when you you know when you were talking about returning viewers the first thing I did and this is how I transitioned into making that content I was like I switched my tab to 90 date last 90 days because that's what I do yeah that's right and then and then I looked at my turning viewers when I first started Channel jump start

and I was getting a lot of views my channel had a total of like 100 million views on it and it had five million returning views in the last 90 days and I was like oh let me see if I can get that to 10 million so that that's where it started I was like oh let me get 10 million well so now I'm at 30 million yeah which is crazy which is so it's working but basically what I did from there was I looked at my you know my catalog and sorted my most popular

and saw my outlier videos and I thought about the videos that I wanted to create and was intentionally recreating them so that YouTube can send it to the Right audience right I was um you know following a similar structure similar hook similar titles and that created a lot of returning viewers and I made sure to be strategic about it I didn't do it back to back so like for example food I don't do food videos back to back to back I never let myself do two of the same or similar videos back to back so

that that's no yeah I love it there's there's a couple things I want to unpack on this because um I've had a lot of students girl I really have um and there's there's some that just they they don't get it out of the gate they just don't it takes them a couple times to go through it like when I'm entering them you know they'll go through that mentorship quite a few times before the light bulb clicks on but you instinctually knew exactly where to focus now I know I say it um and I've said it

to all my students okay this returning viewer is the most important thing how do we get people to return you know how do we get people that want to anticipate your next video how do we get people really wanting to go deeper with you you know and and um as you're creating your content strategy but but you got it right out of the gate and you applied it and I think a lot of people will say well that's great for you Jenny because you do shorts and I just you know that's just that's just the

way that it is but the difference would be is that returning viewers so hard so hard to nurture to get them to want to come back and and and want to watch more because ultimately at the end of the day um it's that it's that connection of this theme around a niche that that they like but they also like the person the Creator that's creating that content around the niche and so as you're getting those returning viewers to come back that's kind of that loyalty factor that they're going to go deeper with you and so

instead of watching One video in a given 28 days you know they're watching six or seven or eight videos because they just love your content and YouTube's serving up that content in them whether it's in a feed driven form or they're going deeper on you know the videos itself and so really do love that and I love how you you're able to do it but I want to I just want to show everybody real quick because when you look at growth and if we're if we were to to break this down very specifically that's when

things started to happen uh for Jenny now you might say with Dave Daryl hold on there's that big pop in the beginning um but it was at that moment where she started to get who she was on YouTube um what got her excited on YouTube and then bringing that value proposition consistent consistently you know to the viewer and then ultimately uh it it like I I didn't really see much changing of your content um uh production in the sense of posting schedule but you got hyper specific on the content strategy uh when it when it

comes from there um and I know around this time you learned another skill that a lot of people don't understand and they don't they don't see it um they they watch YouTube videos and they don't understand what's actually happening and it's around storytelling and I wanna I wanna talk about that because I think I think here I think you're actually one of the natural storytellers that I'm seeing on YouTube I mean you know like a lot of your content you just barely had a birthday you're 18 now but I mean you're 17 when you're 17.

it was just instinctually you're like taking people through a journey and I want I want you to take a minute on storytelling and the importance of Storytelling regardless if it's a 34 second video or a three hour you know 40 minute video video yeah I I love storytelling I'm obsessed with storytelling basically it's important because the way I like to see it is obviously you want you want High retention to show that viewers are enjoying a video and storytelling is the way to do that retention is storytelling good storytelling will bring you good retention and

the way I like to see storytelling is taking a viewer through a journey through a transformation getting them to the end of the video like I said and um there's just so much to unpack with storytelling like it it makes it a video more shareable if there's storytelling people are more inclined to share video yeah they're more inclined to comment they're more inclined to engage it it creates a stronger connection between you and your viewer because a part of Storytelling is also character so having like a relationship you know what people call a parasocial relationship

with my viewers yeah yeah I think this one is um once you once you get consistency of upload this is a craft that you always have to refine um to be an amazing Storyteller it's hard and even if when you're amazing Storyteller you always got to level it up in in so many different ways and so uh um for me uh when I Mentor Ginny and and students like that we we really deep dive in how do we make it more personable because that's what storytelling is and at the end of the day how do

we bring elements that we have a shareable moment that people get excited about that it connects with them either entertainment or inspiration or education that they're thinking of four or five people that they can actually share it with and and the only way that um we can do it is if if the idea is simple enough for them to understand and then also simple enough for them to share and that's the idea of the video and then two it's not overly complicated so like I always try to okay how do we simplify the storyline how

do we simplify the story how do we simplify the video because the more that you can simplify it it actually uh speaks deeper uh to you and I I can tell you right now I remember videos I watched 11 years ago because of the storytelling and to me it meant something it created a moment where I'm like oh you gotta check this out right okay so I'm gonna give you one I'm gonna give you the perfect example of one so uh my daughter um is is a little bit older than Jenny um and and she

and I are like BFFs like we just can complete each other's um sentences without even talking um and we love each other to death um she's a Star Wars nerd I'm a Star Wars nerd we nerd out on Nirvana uh but all things Star Wars but we always send um we always send videos I watched a video today on Tick Tock it was it was three days ago on Tick Tock of this one and a half year old playing the piano and I was just like wait what the freak did I just watch like what

what's going on but it was just Mo I was just like mesmerized of uh like you could see this this um you know just this connection between this one one and a half year old and music and it was beautiful and so I sent it to my daughter you know and it went viral on on Tick Tock and and all the other places but it was like um it was like super super awesome um that that it just connected you know and it connected on a deeper level and so that that is a beautiful type

of Storytelling where you catch Humanity at its best you know something that's simple to understand but also you want to share I'll remember that video for a very long time because it was one of those things that I took out of the time of my day and and sent it to my daughter because I wanted her to experience what I just experienced and then we actually had conversations um you know uh very specifically on that and so I love that I I mean we can nerd out about how much we share this stuff but um

but uh when I know uh you specifically when you're going through my mentorship we get to storytelling like wait okay wait what and he started to approach your content differently so in in your storytelling where do you where do you start with the story I know you do a lot of prep and validating an idea what's the type of stories uh story uh lines that you're doing and then two what about characters because you're you're only at 34 seconds are you developing characters that are along the way what what's going on there oh yeah I

have a lot of characters um like when it comes to storytelling with every video I try to have a theme you can't have a strong theme but I always I always want him there to be a message you know similar to Pixar I love Pixar so I will have my idea and I will think about the message the how I want to deeply connect with people what I want them to resonate with basically how I want to end the video what's what's the note that I'm going to leave them at what's the message I'm going

to leave them at and from there I'll think about the end and I'll write that down I'll write down what the ending is going to look like literally look like and what the script is and what the message is and then I'll work backwards how can I get the viewer to that theme it's usually about character transformation I don't want to I don't I try not to fake things or like make the transformation seem like forced but you know I'll try to I'll try to keep it natural make sure there's some sort of transformation along

the way yeah okay so I think you and I approach things um similarly that's why I I just have this connection with you I just love it um because I always think of okay where do we want to be like what's our Finish Line you heard me say that a million times but even in a video it's like where do you want them to be what do you want them to experience um and and I think that's that's different um I think a lot of people focus in on the hook you already did too how

am I going to hook them in but once you understand how you want them to do it you know to get to that moment where do you want them to be in the Journey of the storytelling is is something that most people don't do I can guarantee you if I was to to do a survey with everyone that I worked with over the course of my career maybe three percent maybe three percent um actually look at that they're more about the idea and the creation but not the outcome of the idea in the creation and

so really do really do love that so um my my question is uh once that clicked for you so now what do you do how do you program it in a way um that you're including those elements so you're already thinking with the the Finish Line in mind what you want them to experience how do you pepper in the storytelling and the connection yeah well I I studied so much storytelling I've studied so many script writers and broke down movies so before I had to like use like story structures that were already pre-made you know

like the basic like Heroes uranium stuff now it comes natural to me so storytelling comes in naturally I just pepper it in you you just get the hang of it I think more often that you do it and uh as as for characters well I think I think when you're more intentional right so like when you're more intentionally looking for it it becomes more apparent is that what you're saying yeah correct yeah yeah so um okay so here's here's the thing so um let's just uh facilitate an idea and I don't want to do an

idea that you've done before and I just want to work through the process of this right like how would you do a storytelling so um let's say that um 7-Eleven is giving away free Slurpees on 7-Eleven day right and and you're talking about how you got a free slurpee but you're getting it you know like a five gallon jug of Slurpee you know oh that's so good do something on YouTube or whatever okay so how would you let's like let's just use this as an exercise though um like let's not look at the hook right

now but let's like look at the storyline so what do you want them to walk away with when they watch that 34 seconds of of sweet goodness because you have a Slurpee right like what well how would you how would you craft that story okay so off the bat I want them to think that I'm not going to be able to do it because I want that transformation to be that this is impossible there's no way but then by the end of the video be like oh wow she actually did it and uh I'm not

sure what the deeper meaning would be because I have to test it out but I will keep note of that while filming what I mean by deeper meaning is like is it because I was polite to an employee and they let me yeah what and I'll I'll keep I'll keep those things in mind and I could probably list them out so that's one of them or maybe like I have my family to Help Me Maybe we all get one and then dump it in and then we dump it together so that that's that's that's actually

a route that we can take and then it's like you know the importance of family and how we work together I actually like that one because that's like a common theme well but but 7-Eleven days coming up I mean that's July 11th so you have enough time to prep it because I think it's a great video idea um not just because I just spontaneously thought about it but um there's a couple things um that she said that I I don't believe most of you caught and I want to re um refocus so I I've sit

with uh content creators before and and people really focus in on title thumbnail title thumbnail hook title thumbnail hook title thumbnail hook and that's all they focus in on and what she just said I can literally say of the top one percent of the YouTubers that make the most money that makes a bit most disruption this is what they always talk about which is the mechanism what is the mechanism to to do it so she thought okay how am I gonna do am I nice to an employee what's the mechanism of the video and to

get her family to come in or random straight strangers off the street to come in to help her do it that's the mechanism to make that that happen and so when you're really looking at content I always look at let's validate the idea I don't want to make the I don't want to make the video If I can't simply understand what the video is from a title thumbnail I need to pull them in the first uh a few seconds and then keep them engaged the first minute and pay off in that first minute and then

I need to ramp up but ultimately what's the mechanism to go from minute to minute to minute to minute that the mechanism always is the story that's the storyline because like realistically getting a free slurpee anyone can do the video and they'll say hey look I got a free circle on the free slurpee day well no I wanted to get it in a five gallon jug what do I need to do to do that and what's the mechanism that will tell the story along the way and I'm here to tell you like if you can

get that down if you can actually do what Jenny just said that is where success actually occurs and if you can get a consistent theme of the mechanism a lot of people won't even know what's going on but they'll almost anticipate it oh I bet you he does this because they like you know or I bet she does this you know just because it's a common thing a common thing so yeah because most people don't I love that you brought that up because there's a lot of people who copy my content and that's the biggest

thing that they miss because I usually will make food for cheap and then have someone taste test it at the end and then they'll do that they'll make the food and taste test at the end but it's not about just making the food taste testing at the end yeah you know what how did I how did I set this up how did I get them to start taste testing it yeah you know I I um and you will know this because you you know you went through my mentoring program but I like I like literally

nerd out on the storytelling and then two there's like a pattern a storytelling uh one of the best storytellers from my perspective on YouTube is Mark Rober um and and if you take all of his videos like he sets up his story pretty much the same way every freaking video like you just see it once you see it say okay he's doing it a different way he's not it's the same video just a different topic but the storytelling mechanisms uh is is the same um and and I love that so uh what would you tell

someone that is struggling right now in the sense of uh you know getting started on YouTube and they've been doing it for a while they're not seeing the success that that they that they feel like they deserve and then two you know they might have been uploading for uh quite a bit of time and just not knowing where to put their focus they they feel like they're putting the focus in the right areas where should they put their focus um that's a good question um I'm gonna talk directly to shorts creators because that's you know

where I specialize in I think you should well you should focus on everything obviously but I think do I have to say one no no you can say as many as you want it's fine just we'll give you a little bit of time here okay yeah so I would say one like they found this worked for me when I when I got started uploading as as much as you can as funny as it sounds because I'm a quality over quantity person right now but when I started I mean I I thought I deserved more views

but in reality my videos weren't actually that good and I had to get my reps and I had to upload more videos to learn storytelling to learn how to edit to learn all these things so for one I would upload as much as you can understand the content you like to make understand your style and once you've gotten to that point then I would start focusing on what I did was understanding your retention graphs because shorts is purely retention based so if if you're not getting the views it's most likely because I'm not I'm not

saying it's exactly the reason but I think it's most likely because the retention is probably not high enough or you could be hitting different audiences that's another reason but let's just say it's mainly retention because that's the most common issue analyze your retention graphs to see where people drop off not just be like oh they dropped off when I said this understand why how can you prevent that and how to make stronger hooks so that people watch um because because it's you don't stop their scroll they're not gonna watch the video yeah then you have

to make a strong hook strong ending too because if people leave at the end your retention you know this is going to be terrible as well okay look um so you said oh this is Daryl this is only gonna be a short strategy but guess what that that's content it works for long form too it's like it literally the same the same elements but I think I think at the end of the day it's um one of our mantras uh you know my mentoring is you know plan execute analyze and adjust and the analyzing and

adjusting phase um is is I believe the most important for your content strategy because it tells you what works what doesn't work and you're going deeper on why did it work Why didn't it work can we replicate this and so I was just doing uh something with a jump starter um and we're going through and he had these big old like these big old bounce uh in his retention graph I'm like do you know what that is he goes no I don't even know what that is like it's surprising I'm like okay wait a minute

first off I told you you got to be looking for these things you know and it it brought that's where the gold nugget was that was where people wanted to go deeper that's where they rewounded that's where they shared it and you have these huge moments and I'm like okay um let's let's look at another video that's similar and it was in the same bucket and let's see if it did the same thing it was identical and I says okay now knowing this here's an element that you can do to even go higher is if

you'll put words in on uh the uh the in the video itself so the it'll pop up some graphics uh because of this and go ahead and try it so the the he goes well no I did that in this other video and it was like four times higher than ever before and he's like I don't get it I says well number one the reason why they're doing is because they're pausing or rewinding it and pausing just so that they can get the copy of what you're writing on it because you're talking about how to

do emails and stuff like that but it also gives you a video idea of saying okay here's my copy for this just based on what you're learning here and so it gives you content strategy because you can see that they found so much value in this that it's going to lead to an idea or so much value in this that you can replicate this as you do your content which I which I love so um so no I I think what you said is very valid for all types of content creators not just for short

form okay so I'm gonna uh do do this because this is really important we're gonna add this to the stream right here so here's your videos and um what what would you say your video if your your favorite video which one would it be would it be scroll up the party uh the Christmas yeah I threw a party with only twenty dollars the party okay I probably have to find that one but it's on the phone it's on top right right here okay right here okay see you did a gift for 20 bucks okay I

love that I love that why did you love that video what was what was so great about it uh I think you know what's funny this this was one of those videos where I the hook was weak and I was like the idea I I also tried validating it wasn't validated but I just had so much fun I remember filming this and it was I just remember it being hilarious and fun yeah no I love that I love that now knowing that that worked are you going to ever reduce something not necessarily did you redo

the video but take this idea learn from it and do something better would you ever do something like that oh 100 percent How would how would you approach it oh yeah you know I was actually thinking about this recently uh there's there's two ways either one I can attempt a long form or to make another short but I guess the the approach I'm not gonna let you just go off from here you you just said something where I was gonna go very very specifically okay because it's a strategy I know it works it works every

single time um once you once you have fun with it and you're able to see the success but at the end of the day um you know um when when you look at what type of content creator you are uh you gravitate to the short form content that those 34 seconds you just you gravitate to that now um you've heard me out a lot and what do I tell you is um even though that you're a creator of shorts and you like short form content you still watch long-form videos don't you yep yeah but every

day yeah yeah every day you're watching something so for me you have an audience that that um loves you and cares about you and loves the content and realistically the short could be what I call the toe in the water campaign so uh for me uh in marketing we do hey does does this idea actually work and we would call a toll in the water campaign where we we say okay we're putting on your toe in there does it does it work yes it does well let's let's put the time energy effort and resources into

it to be something bigger or we could do something um uh bigger and say okay that worked really well what can we do with this as a short and so you're able to to cross pollinate um not only the viewership but like when when it when someone's engaged on your content on a short and you've found your audience they will watch longer form videos and so um I want to I want to put this back up because this is uh kind of my my little thing for you you I I didn't know which video it

was but when you come to your video she released the videos uh two two months ago you have a half a million uh views on that now the the difference would be is what YouTube as an organization would like you Jenny to be is they want you to be a content creator they do um they want you to um really use their platform for good which you are okay but at the end of the day they want you to be a multi-format Creator they want you to put shorts but also do long forms so even

if you did long form every six weeks and you're consistent with that um that that is amazing and it like it could be this moment where you Premiere it with all your viewers or whatever say hey it's every six weeks or whatever because that's what Mark Rober does now he only he only puts out probably eight videos a year out you know and it's just like you can do that you could actually put the energy and time into it because I know that you'll probably spend hundreds of hours on that long form and that's going

to take time but you actually have um the format I think you understand the storytelling I understand I think you understand the ideation validation the hook now it's just like how do you how do you uh present it in a way that um would work and so um I'm going to give you the best advice I possibly can give you on this um is is like you you have to make it a priority to do it uh for have long-term sustainability as you as a YouTube Creator um in this in this realm you need to

have a systematic plan for that because uh the the big money Believe It or Not isn't necessarily going long form and getting the ad Revenue but the big money is when advertise advertisers want to give you money to uh produce content and and you're in a vein that they like um if you look at Mr Beast what was the first integration that it really did over and over and over again which is a plug-in that saves you money you should know about some of these honey the honey right and and he elevated honey to a

level where these businesses are like oh my gosh we really need to do it so you could actually find those opportunities but the reality is um I I shared with you an example of a YouTuber that does more on Tick Tock now that he does on YouTube got paid a million dollars it was like 1.1 million dollars for 30 seconds for 30 seconds and that's all they wanted and they wanted to have him put it on his channel and and so you can have have that opportunity so what I want you to do is um

is seize the opportunity build your team in the right way we've talked about that before but look for that next iteration to make you a better content creator and I I believe that ish is not sure it's I think that's long form and and the best advice I can give it to you is no different than short uh the mechanism's the same the storytelling is the same the Hook's the same the title's the same you're gonna just spend a little bit more time on the thumbnail because you can you can do that on on uh

long form videos but ultimately it's your personality and the connection and your authenticity that they're looking for and and if you do that that's amazing so you have all this opportunity here and I look at your videos you have this I found a loophole for shopping for free okay uh five 527 000 views in in two months was great right but the reality is this is what the reality is girl I know that you could have five video ideas that's better than that video idea I think that video ideas is fine I think it's fine

I think it's great right um but it's like you you now know the format like right now uh throwing a party like I can totally see the party aspect of it but you can validate it through any of your shorts you're like okay this deserves to be more of a longer form or let's try this as a longer form type content um and one uh one master Storyteller believe it or not that is in a similar vein but he's not he's more about side hustle and you know kind of stuff like that as Ryan Trahan

great great Storyteller like amazing Storyteller he I'm more connected with him on the story than I am about the topic um he just he just pulls me in I just I can't figure it out why I like his videos so much but I think at the end of the day I think you have that same opportunity so here's here's the thing um and we've had this conversation before um what do you need to do in your in your business because this is a business to be ready to do these longer form videos because I think

a lot of people come on and they'll just do it um and I don't want to disrupt what you're currently doing right now so what do you feel like you need uh to do more consistent long-form videos well first off do you want to even do it oh 100 okay yeah yeah so something I'm doing right now and I'm still trying to I guess figure it out because this is what I need to do is I I notice my brain it doesn't necessarily work with going from short form to long form and short forms long

for my brain it just it gets confused if we're going to short than a long form um so what I need to do and what I have been practicing is batching a bunch of shorts I'm trying to batch like 10 right now so then I can schedule upload them and just focus on a long form because if I'm working on a long form and doing shorts at the same time it's just not efficient for me so the key thing I'm focusing on is is finding that balance between doing what I'm doing right now the same

quantity that I'm doing right now and then adding a long form on top of it okay okay so um and then and then two is there uh um ideas around your first bucket on long form is it gonna be similar to the bucket that you're doing on short or how are you going to approach that yeah I'm not going to make them the exact same bucket as as it is in shorts it's two different viewing experience different viewing experiences so I feel like some things that work on shorts won't necessarily work on Long forms if

some things could so I would definitely do different shorts and in different buckets but I'm going to experiment that for example like in my last long form that's in it was my first real long form is actually also an experimental bucket of I found a loophole to blank yeah no I love that I love it um so really really excited to see what you do on this and um for me um what gets me excited is is your Youth youthfulness and your your um actually applying really solid business principles right now you're taking this opportunity

very seriously and uh you're disrupting uh YouTube I mean you've been able to get uh was it 1.1 million um is it more than that now I don't even know where you're at on this I don't know either 1.13 million subscribers but your active viewership is like through the roof which that's what we care about right and I I just really really do love that and um I'm excited just to be your friend and to you know give you just little bits of advice but for me you're you're crushing you're killing it um and I

love it I can't wait for for the world to see your other long-form content and I I think they deserve to see it because I think you have something in there to to share with them okay so um I want to open it up to questions so you okay if we open it up to questions that people oh yeah I love questions yeah so if you have a question for Jenny or for myself put it in the in the uh the chat we'll pull it up um I think the big thing the first thing for

me is there this is my question itself is uh people say oh yeah it's really easy for you to grow because you're just doing shorts um what how what would you tell them you know like is it really that easy to grow with shorts like what what you know what what do you think honestly I I don't think it was that easy I mean it's sure it can be easy to make a short and there are chances where there are some people who get lucky but to get consistent views on each short is not easy

especially consistently hitting 10 million views per short that's different than you know just 100 KDs for short yeah no I I would agree with that and I I would say if it was that easy then everyone would have millions and millions and millions of views every video that they have but they have a lot of one-hit wonders they really do um and they translate that to success for me I don't think success is a one-hit wonder is when you're able to consistently actually uh bring value and and and connect with your audience consistently so okay

uh let's kind of go through some questions so uh big big big thanks to Brian mclogan for the super sticker thank you so much on that and then let's do this one uh thanks both of you it's difficult not disheartening but so good to see people succeed good I appreciate that moving on this is is the uh okay I gotta slow it down because it's just been I've been going going short quantity uh Reps for me now dearly is until I get better um and and uh he's one of my students but yeah I think

it's more of uh um when you do something consistently over the period of anything um you're gonna get better every time if you'll you'll take uh time to analyze what worked what didn't work um how can I engage more how do I validate more and you're always striving to improve and so yeah that that's definitely there so let's go to this next one Sam what places helped your craft on and hone your storytelling uh working on this currently but looking for more ways to improve yeah so the number one way is literally obviously on YouTube

but my favorite was to study script writers uh screenwriters they're I mean that's that's the purest form of Storytelling film so I love to study actual movies and Pixar and Pixar that's it exactly I love it okay so the next one Jenny um how do you structure your day now producing researching and so on how did you do it before you were a full-time YouTuber so like oh that's so funny yeah let's have you go through that oh okay so oh wow I mean it's it's pretty similar how I structure my day before and I

I've been following the same structure actually uh you usually I don't I don't have specific days where it's like oh on Monday I'm going to do this on Tuesday I'm gonna do that it's not it's not like that usually the night before or morning of I will well first first off the first thing I would do is every single week we have to start with every single week I have a goal in Mind by the end of the week I want to get this this is this and this done so I know what I need

to get done and I'm very specific and that's like my deadline um if I don't get it done uh I I I have friends that hold me accountable so I send it to them and they get to make fun of me if I don't get to finish yeah the accountability Partnership if they tease you if you don't get it done is that what it is yeah basically so I'll know what I have to get done in the week and every single day I will just write out you know realistically what I can get done to

get that done by the end of the week so I kind of just free flow every day I love it okay so coach Felix says when defining your avatar our Avatar should we focus on understanding who is currently coming in on her Channel or should we Define who we want to bring to our Channel who you want to bring to your channel I'm sure Terrell would say the same you don't if you don't if the people are coming to your channel you don't want those people why would you keep creating content for them yeah I

think I think the thing for me would be oh but let's look at it from this way um and Jenny knows this very well I really don't care about demographic data I don't I I think it's about what is your Channel about um like the niche of it right so in in Jenny's perspective it's about hey saving money getting the deals right it's like yeah yeah so it's a psychographics right the difference between psychographics and demographics when it comes to the Avatar is how we communicate to the person so Jenny was trying to communicate to

the stem graph you know uh Graham Stefan's and meet Kevin's and whatever and it didn't work uh well it worked but it didn't work to the level that she wanted when she should have just focused went on hey I'm I'm focusing on Alpha and gen Z and these are the topics that they care about it's around the same Niche but it's how you communicate to them so I think psychographics is what I focus the most on and then hone in on how you communicate how you edit how you engage on the demographics because how you

talk to Jin Alpha is completely different from Boomer uh like a boomer guaranteed so okay Boom the next one uh what do uh what do you think grabs attention without uh having to use shorts without having to use shorts what is that I mean what do you think would grab attention without using shorts like how would you grab people's attention without using shorts like yeah I don't I don't understand the question so I think uh I think the and I could be wrong Max on this so I do apologize if I'm not uh articulating your

question right but I think what what they're saying is most people don't have the choice to uh choose your short so when they're swiping up they just get it and then it's the element so like but what would from your perspective what are the elements that grabs people attention without without you know just having them land on your video also like how to stop their scroll yeah yeah oh okay yeah for me I find that being as concise as possible and getting seeing saying power words and you don't have to say a full sentence so

like most people I I'm probably gonna call out like 99 of YouTubers go like this they go like this is literally what the first frame looks like this is blank or whatever it is and it's like for me the word this is is already taking up way too much time that's like I I need to make sure like they they start with that power word free you start with that free oh free and showing what it is free air pods that's literally a video you show the airpods you just start immediately so it stops their

scroll is seeing those power words and eliminating filler words to be honest and showing that image immediately what is power words from your perspective I think um look I know what you're talking about but what what is power words for your perspective so that they understand what that is I mean strong words things something that's gonna that anyone can understand any age anyone just I guess I I don't really know how to describe it as strong words so it'd be words that pull you in so yeah so three one dollar yeah one dollar free I

mean it could be um completely different for other niches but where she's about saving money it's like who wouldn't want a one dollar Chick-fil-A Sandwich I would you know just you know because you want that sweet goodness but um I think at the end of the day it's just using words that that pull you in deeper and and wanting you you know connecting with you on on a deeper level so okay um next one I'm stuck with shorts for six months I can't make a story how to upload so um look uh for me um

and I'll take this one I'm not going to put this on Jenny um if you're stuck with anything um spend more time analyzing why don't just keep on doing the same thing um there's a reason why and if you remember Jenny's example and I want to show you this um her her reason well this is not the right one let me pull this off here and then let me see if I can get the give me one second oh that that was the wrong one here um see there we go uh with this video specifically

uh what she was doing she finally had uh her content strategies going after the the viewer that had similar characteristics uh which was Alpha gen Z that wanted to save money and money saving tips and then that's when she started to produce more content which lifted a really good video from there so for me I would say uh spend time on um you know focusing in on um you know analyzing Why didn't it work what worked in it what could you have done better and just always try to improve instead of just keep on uploading

videos I want you to learn from it analyze and adjust and then upload again and then Analyze That adjust upload again so I love that you brought that up because most people would and they don't even study what what they did wrong they'll just keep oh my gosh I that is my biggest pet peeve um no more than anything else is like oh Daryl I just made 52 weeks of content and I'm like okay well we'll see growth in 52 weeks after you're able to analyze 52 weeks of content and know how to adjust it

because like that's that's insane that's insane so okay uh next one uh how would you uh do shorts for an educational Channel I would do it exactly the same uh I would probably lean a little less on there should still be a story but I would lean a little bit less on you know uh character development and think of your audience transformation your audience's development yeah yeah that that's a really good point is um how are you going to develop the audience you know through what they're doing for me I like educational channels I think

you can tell a story it's a little bit more difficult to tell a story you know here's this guy and this is how he was able to do you know that you're able to do it that way but it doesn't hit as well as helping them in transforming them along the way so exactly what Jenny was saying okay um moving on to the next one um advice for converting moments from long form videos into shorts or is it better to totally separate content for shorts so I'll I'll respond to this one I think it's more

uh my my cup of tea on it um all I know is you can develop two different audiences for shorts and long um I've seen people do it I see people creating an audience over here and an audience over here because of the type of format right what I like to do is look at the commonalities if what what is the common uh traits um that they would actually enjoy both in long form and short form and what are the elements from it a lot of people that are succeeding uh with with long-form content they

want to introduce shorts sometimes it's like teasers that are coming up or moments that were edited out that was really really amazing gold but it didn't go along with the storyline of the video and so they're able to take that moment and make it a short so it's like a connection moment so I look at a long form strategy if somebody is doing long form it's like if they don't have a short form strategy so okay what can we do to create a deeper emotional tie to an audience and then two how can we get

a new audience know knowing about our long form so is it trailer teasers is it things that moments that is kind of compilation type things that will pull you into a longer forum is it a remix yeah I think it's all the above and so you'd approach it both ways now on the short form I gave you advice of what's Jenny I I would actually go hey here's something that worked on shorts how do we apply it and use mechanisms in a longer form setting um without it just making it a repeat of uh instead

of a 34 second video making it you know a five minute or 10 minute or eight minute video it's like how can we do it where there's other elements in there um and then two what's really nice about that is uh where you're really hyper protective of every second on shorts you don't have to be hyper protective on every every second because people love a little bit more setup on things and you just have to it needs to hit hit well and it needs to to go from there so yeah I would I would definitely

look at both ways and ultimately don't don't get discouraged uh just try analyze did it work to what it doesn't work but really focus in on is it hitting the same audiences because you don't want to build two audiences I can guarantee you that okay um okay how did you choose your choose your average duration for your videos oh this is such a funny story so um back when I was I was in Channel jumpstart in the first few uh you know in the first few weeks I was like really I was getting really nerdy

about YouTube and like every single analytic and I was I wonder if that's a culture that we create in Channel jumpstart I love it yeah so I was like I was the first thing I noticed was at least there's no magic number but I noticed for my channel if I didn't have over 100 retention on a short that was 30 seconds or less then it wouldn't do well so on 30 seconds I have to get 100 so I was like okay I need to make at least 30 seconds and what I did was I sorted

by most popular this is before I was averaging 10 million views but I knew I wanted to average 10 million views I got all my videos I had 10 million plus views and I took the average duration of those videos the average duration was 34 seconds and from there I figured out what my words per minute was so now when I write my scripts it's always 34 seconds to 40 seconds yeah I love it and um what she did is something that I preached preach preach it's like you have to look for patterns of what

works what doesn't work and when you've when you see a pattern that's working what she did she goes oh wait a minute I just noticed that all these videos perform a little bit better than those that didn't uh kind of one of the metrics that I I see that could be a a hypothetical possibility which is the timing so let's go ahead and make another video based on that and if it hits um and and it starts to to expand then if we can replicate that consistently we just solved a problem right we solved a

problem we were able to say okay this is about the the ideal length that we need to be in uh based on this this back history and so and then now she's using it descriptions whatever and then uh realistically I believe that's why it's it's more she's able to hit more bangers is because she figured that element that's kind of the tolerance level of what her audience likes but also there able to watch a little bit just more of the content it's not too overpowering that she's missing you know a few seconds you know so

it goes out to more people and so yeah I think it's a beautiful beautiful um um thing to do always analyze and adjust which is which is great all right next one is Rod Squad thank you so much for the uh Super Chat appreciate that and there's a couple people that kind of got uh disappointed I got rid of my membership but I felt really bad on taking people's money I don't even post on YouTube I literally don't I don't have time for it but um I'm about ready to post consistent content it's gonna be

a totally different way I'm going to be launching that hopefully in June um so then we'll kind of do something on on membership maybe I I don't know I membership I just want to do anything extra I'll be honest with you I barely have enough time in the day to do what I want to do okay um moving on to the next one homeschool Mom of eight wow eight kids congrats on that that's a full-time job and a half yeah okay well even to homeschool that's it's yeah that's that's right okay I've been uploading almost

two years about homeschooling for new homeschoolers but I just can't understand how zero in my avatar using analytics okay so what happens when you're not getting anybody watching your videos like how are you looking at content specifically how do you understand them Jenny what do you think uh I don't look at well I I don't know if this is the answer to how many like I think it might be I mean I don't use analytics to figure out my avatar sure it can help you but the analytics isn't necessary for your avatar is it's like

the psychographics understanding but the way they think so like for me I when I make my videos I'm specifically talking to myself when I was 15. so it's not about analytics but just understanding who you want to talk to is that is that yeah that's no no exactly so what she did is a lot of validation is here's an idea and so let me let me give it to you homeschool Mom of eight okay for me you said I I I'm doing homeschooling for new homeschoolers uh well that's great well what are all the issues

that new homeschoolers have okay I'm going to give you a perfect example of someone that just just did homeschool okay um and and how how they're thinking right so at the end of the day you have to do all the problems that that homeschoolers would have just being introduced to homeschooling Concepts right um what where do they do things what does their day look like you know get really granular with it um and then two what you need to do is look for why are they doing this so you have the problems but then why

is it more freedom is it because they don't like what's being taught in school or they hate their school and they want to spend more time with their kids or they want to travel the world you need to get very specific on that and then that's how you start to communicate and pepper in that so let me tell you about homeschooler uh that's quite appropriate appropriate um about about this um because Jenny's on because I'm trying to broaden her understanding so I got it this one hour consult from a YouTuber and he was 16 years

old so he was a little bit younger than you Jenny just a little bit okay babe and he's like uh he he he he was able to get a long-form video in a very aggressive niche in like four months five months uh just about two million um subscribers and just a lot a lot of momentum going and I was asking him on um like if if there's one thing that's stopping you to create better content what is it and he says high school and he's like a sophomore in high school and I says okay well

I don't want you to quit High School I don't think that's the appropriate thing but I just look at what you made in a week and that's more money than you said your mom and dad made in a year and so you can afford to bring a tutor in and do your own high school experience through homeschool and I gave them uh some things so we actually went on a coaching call on finding you know how because he didn't want a GED he wanted a high school diploma and so what what are some homeschooling programs

that you're able to do with uh you know um you know with uh um accredited places and stuff like that and and we created a plan with that and then I convinced his mom and dad to to do the same on it but the the crazy thing is he went from a sophomore four months ago he's now a senior he'll be graduated in about four months and that's what I did did you do the same thing yeah I'm I'm I'm gonna get next year I'll have my bachelor's I'm 18. so awesome so yeah okay I

finished high school at 16 as well I think all right all right I love it so yes homeschool mom basically you want to go in if you don't have the data go in and look at the cycle Graphics what what the problems what are the solutions to the why and then I start packaging it that way um if especially if it's for new homeschoolers oh probably another thing is you might be selling a homeschool something and that's why you're doing YouTube and um sometimes you need to give away the farm on YouTube you know the

value and so you're probably holding back from them that's that's a general case um that could happen okay oh okay here's here's Dr T how many how many people do you have on your team me okay well I I heard rumors that you're you're training you're training someone to do some thumbnail stuff oh it was it was editing well it depends I it I I'm like the only I guess like a full-time person but occasionally y'all have I'll have people help out so you know if I have to hire a thumbnail designer I will or

if I have to hire an editor for something then I will you know it's but it's mainly me I do everything yeah yeah no I love it here's here's another one um from Tom uh what are some questions you asked about your audience uh to find out key psychographics uh so to find out psychographics I to know the psychographics I wanted I didn't have to ask my audience anything but I like that you bring this up because Daryl I don't know if you even know this I do a lot of community posts every day I'll

upload a community post and I'm secretly oh no if they're watching now they know I secretly you know learn more about them uh unintentionally and I I guess it's just trying to understand is like their offline Behavior understand them as a person oh you're pulling it out like what's the best TV show Disney Edition so okay here we go oh only nine percent uh yeah but it says a lot about my audience because they're probably gen Alpha okay I can guarantee dog because you always have your little okay here we go ready yeah see there

we go let's see if I know your audience earlier hey what type of merch would you buy for me um I would probably do a hoodie hey look at that oh none nobody I said no yeah okay uh yes okay so yeah just understanding a bit about my audience so I'm like literally correcting your data here Jenny like literally like okay other because I have double XL no I love it uh this is great this is uh this is okay this one Toy Story monsters because they're both really good Finding Nemo is too good too

but I I'll have to do that one yeah Ratatouille I mean it's my audience I cook a lot in my videos okay okay okay that's crazy um anyway I'll corrupt your data uh some other time but uh I love that I love that so um ultimately you know at the end of the day psychographics is a fun thing and uh one thing I like to do is just try to understand what their day in the life is of them and and things that they kind of naturally gravitate to so doing this is great because it

gives people to feel like they're part of something and then as long as you're using this as oh okay if I'm doing um a video and I need to do reference to something in pop media Ratatouille is something I'm gonna do versus Finding Nemo uh just because the engagement level right that's how you do it exactly sweet all right well um I gotta go and I really really do appreciate all that you do um I just want to tell you that um your energy inspires me I I have hope for where YouTube's going because content

creators like you are coming onto the platform and and are just doing it right and so it's just an honor to be uh with you specifically and learn from you um I think the biggest thing that that I love is your excitement to really dig in and go deeper I just love that I just love it um it energizes me and I can't wait for you to do those long form videos girl because I want I want them I will um just just in closing real quick um is there any last words that you want

to give people that um just need a little bit of encouragement like they've been doing YouTube for a while they're not seeing the success you know they might have not ever been mentored like you were you know helping you see quicker on things like what what advice would you give them you know just in this last few moments yeah honestly the biggest thing is it takes time it's exponential I know everyone always says that but I swear it is so true like I said it took me six months to get to my first thousand and

then another six months to get to a million it's exponential you won't see anything until it happens so just keep analyzing and adjusting and I'm sure eventually something will happen you just have to keep you have to keep going but but not just keep going but be smart about it analyze make sure you're analyzing and adjusting that's right now now for me it's like a huge opportunity but if you really love to do it um be on a quest to be the best um the thing that I love about Jenny is she is a student

of YouTube and she gets hyper obsessive over understanding how she become the best at um X Y or Z is like when storytelling she's like oh storytelling oh my gosh so she nerded out on storytelling she went in deeper to understand the mechanisms that's needed uh to take people from from you know uh uh throughout the throughout every every second of the video and so guys thank you so much for jumping on Jenny thank you so much um and then one last thing if anyone is hesitant ever to come to vidsummit uh you're gonna be

speaking at vidsummit this year I'm really really excited about it what would you tell them what would you tell them well about my talk if they're about I talk about vitamin in general you're gonna have a talk of its Summit yeah yeah whatever whatever you want well uh vid Summit when I when I went it literally it changed the game for me I met so many like my creators that's part of it you know it's a hard it's it's a hard journey so meeting other people who are doing what you're doing to support you like

I said there's people holding me accountable it it's the little things that help in vidsummit you're gonna meet those people you're going to learn a lot from Top creators and learn a lot from me and become another big short Creator as well yeah I love it now here's here's the thing I didn't know because I thought you got a free ticket because we gave away so many tickets but you actually paid for your midsummit ticket I didn't know that it was expensive yeah yeah but but I think that's really important though because like you used

all the money in your bank to go and and take my mom too yeah yeah yeah yeah so so the question is was it worth it was it worth that investment for you oh yeah yeah yeah 100 now it seems so funny because back then when I was at the time it was expensive to me now I'm like it is so cheap that I realized how it's crazy how cheap it was really if you think about it yeah no it's good and and it was inexpensive and then yet I got to Mentor you and and

still get to Mentor you and really excited to see you grow and so uh thank you so much Jenny for your time thank you for the inspiration that you bring and we can't wait to see your long-form videos okay all right I can't wait for you guys to see it too all right bye now all right see ya