The Best Way To Get Unlimited Clients in 2024 (Tutorial)
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Jordan Platten
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Video Transcript:
let's be real lead generation is one of the most laborious and timec consuming tasks for all B2B service providers but today I'm going to be running you through the latest way to generate thousands of high quality B2B leads in just minutes but it's important to understand what I mean by a lead I'm going to teach you how to generate a big fat list of potential clients for your business but these are leads that have not heard about your business before okay and we're going to use this list for either cold Outreach via email DMS or cold calling or you can use this list and upload it into your favorite ad platform like Facebook Instagram or Google for instance and you can use it as an ad audience or as the basis of a look alike audience and the platform will find other people similar to that lead list okay this is not to be mistaken with prospects which are people that already have heard about your business before maybe they opted into a lead Magnet or they booked a call with your company leads have not heard about you and that's what we're going to be generating today and it's incredibly timec consuming to build these lists and it can be quite expensive to pay people to generate for you now I know this because I started a B2B service business seven or eight years ago schooled affluent Co it's a marketing agency and I've generated literally millions of leads over the years and I've converted those leads into literally millions and millions of dollars in Revenue now in this video today I'm going to be showing you not one but three different lead generation strategies that you can start implementing right now to generate High intent leads and you're going to be able to do this for free as well with no investment whatsoever albeit I'm going to be showing you through the medium of a software I use called clay. com which of course is not free we can't expect it to be so but I'm going to give you a link so you'll be able to access 3,000 free credits on this software okay and then if you like it you can go ahead and sign up to it and I want to stipulate this is not a paid promotion whatsoever it is always my mission to bring the absolute best of what is working to you guys I have used tens of different lead generation softwares over the years clay. com is without a doubt the highest quality it marries up so many different softwares it's absolutely incredible and what I'm actually going to be showing you is the inside glimpse of a conversation I had this is a private training session between myself and verun who owns clay.
com okay who's become a great friend over the years and this training session was just intended for me to give this to my marketing department in our marketing agency but I've decided to give it to you guys as well now the first strategy I'm going to show you is how you can scrape any website any company website to find the business owner's name and details using AR so let's get straight into it tell us who the lead practitioner or doctor is yeah yeah that please visit the about us page and return one name of lead uh doctor on what about if it's on like a team page or something like that about us or team page yeah yeah anything else on this yeah I I think I mean it's it's it's it's it's impossible to making this up as we go you know I mean the way this would work I'll run this and see what happens but the way this would really work is you would you would do some experimentation right so you would try this out a few times and see what works and then refine The Prompt accordingly because I think the biggest problem is is and and I think one of the the the biggest opportunities for most local agencies which I say local agency it's first starting out ah awesome there we go yeah that's amazing yeah this is it this suggest that protction or doctors at this practice and it's doing it for like 90% of or it's actually it might do it for all of them yeah yeah which is kind of should we try it out go check if it's real you know yeah is it possible that it can hallucinate at all or is is is is hallucination okay just to be clear I I'm not I don't know if I'm sharing my full screen here but I just double I'm going to share my share the other um uh share the the website I just went to but I just went to the thing and this is correct like these are the two lead people awesome at um at the at the place okay pretty crazy right so that was the tease I'm now going to show you how you can actually do this for yourself so what I've done is I've created a custom workflow for you guys this is already built and you can use this straight away to start using this system um and this is on clay. com you can click Link in description you can sign up for like 3,000 free credits now when you log into the tool you're going to see it looks very very much like a Google sheet okay apart from it uses apis to connect many different tools the first thing we're going to do is we're going to import companies into this sheet now you can okay generate a big list of leads from scratch using clayon there are a number of different sources I'll show you a couple in a moment um but you what you could also do if you've already got a big list of leads big list of companies and you want to find the business own's details you could just upload your own company list I would actually rather generate a big company list first okay then qualify the companies and make sure they actually are suitable and then upload them and then find the business owners details just so you're not wasting credit okay on finding business owners details for companies that don't actually qualify for your business okay so first thing we're going to do is we're going to set the location I'm going to keep this on where this is it looks like it's in yeah Manhattan or something okay cool um and then this is going to scrape Google to find these businesses we're then going to select business types okay and we can select a niche any Niche that we want we've actually set this up for Physicians okay but you can do this for any Niche uh and then we're going to hit or we can hit free text and we can do this keyword based and we're going to fill that in just before I do okay I am going to show you the way this is actually going to work on the back end so what's actually going to happen is in these in these fields and what's happening is all these fields get automatically updated and when we get a list of leads updated into it it goes through and it it goes and enriches these these leads but what this is this doctor and email is what is called a clent okay and this is simply an AI agent on Clay hence clay Gent okay you get the idea and this is the prompt this is just like a prompt that we would put into chat GPT or something this is unique to Physicians and Clinics we're going to be doing this for clinics but you can change this for any kind of business the reason why this is unique is because the business owner will be called something different in different businesses so visit the following website for a a physician office or medical practice search through the website and find the name of the business owner this person may be named as a lead doctor or lead practitioner the company email address return these two attributes if you can't find the name of the business owner just return an empty field you must find the email address okay only return one email address you get the idea pretty cool so let's get it done let's set the location and I'm going to do free text and let's do a clinic and I'm going to do 150 leads we can do up to a thousand leads at a time okay so you can see how this is is going to ramp up now what is going to happen because we haven't qualified this it's going to have all sorts of different companies lots of these are going to be corporate multilocation companies so it's not going to be able to find the business owner details on a corporate company okay it's very rare that on this big kind of multilocation corporate there going to be the business owners details sat there but it is going to find it for some of them okay and there are going to be other ways for us to generate leads for the other ones okay so I'm going to show you that in a second so let's just let this run okay so here we can see some already so we've got Richard park there okay actually that's one of the corporate City MD so it's Richard Park got another name here we're not going to be able to show you absolutely all of the details because uh yeah YouTube doesn't like it when we uh when we we show Too Many lead information okay um okay sweet so we've got bill here we got William you get the idea we've got Stacy we've got Mary so it's finding quite a few to be fair it's running we George we got Steven this is good cool so just like that we can save time of going on these websites we got Frances we can save time of going on these websites and we can generate business owners names this is something that has literally taken me weeks and weeks and weeks of my time in the past okay so pretty awesome now what I'm going to do is what that's actually running okay and we can we can yeah we can let that do its thing I'm going to put a filter here and we can actually filter through this list and look for all of the companies all all the ones that we haven't found a record for so filter if we have um doctor's name is um is empty okay and also I'm seeing kind of it's spazzing out a little bit we've got this kind of field like empty as well so it could be doctor name is equal to empty as well or okay there we go so these are our leads our list of leads that it hasn't found business owners details for okay so these are the ones that it can't find one for now what we could do is we can go ahead and we can generate a big list of these company owners names um from a LinkedIn search so we can hit add enrichment and then we can go people okay find contacts at company we're going to save results on a new table and we can call it what we want and uh what we're going to do is we're going to go down we're going to do job title so we want this to be owner of the business you could do it by keyword so you could do founder owner doctor co-founder you get the idea but I'm just going to have this as like owner partner okay and then you're going to limit this to I mean we can have as many as we want but I'm going to limit it to one per company okay so let's preview people and see how many we can pull in there are a whole bunch of other filters here you can play around with as much as this as you like okay ah this is going to struggle because we haven't generated the LinkedIn URLs so let's do that first so add um in fact that's why website there you go owner as many as we want limited one there you go cool here we go so let's import these into a new table let's let's fully enrich the profile let's find a personal email address well let's not find a personal because you can't really reach out to personal emails but you could if you want depends on who you are let's do work email we can also even do mobile phones if we want to as well it let's do it okay so it's going to take a couple of minutes because we've got a number of different fields here that we're doing so let's give it a minute I'll see you guys in a sec okay so again I'm going to be limited to the information I can show you here here we have the LinkedIn profile we can click on this and there's a whole bunch of information with scraped we have the job titles we've got the work email addresses there okay and what happens with Clay on these automations is it uses a number of different tools to find a specific data point so it'll use this tool here and if it can't find it there then it'll search another tool it'll search another tool and it'll search another tool and then it will find it so you can see in this instance no email found couldn't find an email no email found bang fourth tool it found the email address okay most people are just using one tool and therefore missing out on these all these leads same again for phone numbers I definitely can't show you this so we've got phone numbers found one two three but then now we've got a whole bunch of other phone numbers found on the second software then we've also got mobile numbers we have nine out of 10 mobile numbers there that is wild so you get the idea pretty incredible so this is how we can find business owners details both by searching on LinkedIn but also then scraping the website and manually enriching those leads okay it's going to save you a ton of time so now what I want to show you is uh two other strategies that that Veron showed me yesterday these are absolutely amazing one of which is going through how to generate lookalike audience in lead generation lists okay from your existing ICP so you have your big list of core ICP already your ICP is your ideal customer profile so let's say you've already generated a list of 100 200 a th000 leads for your business maybe you painstakingly generated them manually you can upload that list of leads into clay and you can use a lookalike tool to go and find other similar businesses to those leads awesome okay the second thing that we're going to be showing you is how you can use clay and the clay jent feature to create completely personalized emails with not just one personalized line but fre personalizations in fact that's just the use case here you can do as many personalizations as you want digging into specific data on a business so let's look at that okay so I think like we have a couple other examples here we can kind of go through is uh like hey you you're working with a with a with a client and they have a certain number of of uh of like customers that they already feel like are really good fits and they just want to find more like that so we kind of pre this like ICP lookalikes um example for you and so in this example um I think you had mentioned a situation for one of your clients where they're selling to digital Publishers and they're a startup and they have a small existing accounts that fit that ICP and so we try to like give you some here that could uh be another example so what you can see here is we're using a lookalikes product called ocean.