- Now when I first started my sales career, one of my main roles was to generate appointments with my dream customers. Now the challenge I had was, how exactly was I supposed to do this if especially if they had no idea who I was, they didn't really know my products or services, how can I get a complete stranger to take time out of their day to take a meeting with me? And so what I did was I asked around the office, you know people who had more experience than me and I said, hey, how am I supposed to even get these meetings?
And a lot of times I would get these vague answers, like, Oh, give him a cold call or send them a cold email, but they didn't really show me exactly step by step, how I was supposed to do these activities, in order to generate that meeting. And so what I did was I put in hours, right? I went on Google and I searched stuff up on, you know, how to write a cold email, how to send LinkedIn messages, and I, you know, watch all these videos.
And so what I did is, I tried all these things, most of these strategies I found online, didn't really work, but after a trial and error and sending hundreds and thousands of emails and LinkedIn messages, some things actually did work. And I was able to start scheduling meetings. And before I knew it, my calendar just started to blow up with meeting after meeting, after meeting, once I figured out the right strategy.
And so what I wanna do for this video, is I wanna share some of my best strategies when it comes to cold emailing and sending LinkedIn messages, because these strategies, although different, they have the same fundamentals. And I've taught these strategies to thousands of students around the world. So one of my students Benjamin, who went through some of my training, he said, I was able to book a meeting with Singapore Airlines after just two weeks of trial.
This is my first time in my sales career, I've had the opportunity to meet such a huge client, thank you for the help. So, like I said before, these are gonna be some of the best cold email and LinkedIn strategies to get meetings with your potential clients, right? If Benjamin, who, you know, just started doing cold emails, was able to get a meeting with Singapore Airlines, which is a huge company, you know, I'm confident that these strategies will also work for you if you apply them in the right way.
And you wanna make sure you watch this video until the end, because if you miss out on these strategies, you're gonna spend so much of your time spinning your wheels, and you know, trying things out, and a lot of things don't work when I can actually just give you the shortcuts, right? (bright upbeat music) What's going on, everybody? My name is Patrick Dang.
Before we get started, make sure to give this video a like, subscribe and turn on notifications, if you wanna see more videos like this. Now let's go ahead and get started. So specifically for this video, we're gonna talk about outbound lead generation strategies, using cold email and LinkedIn messages.
Like I said before, although these are different platforms, the fundamental strategies of how you write your messages and how you go about finding your potential customers are exactly the same. So whether you're doing LinkedIn or cold email, just know these strategies will work either way. Now, the first question you gotta ask yourself when you're doing any type of outbound prospecting, meaning you're reaching out to people who have no idea who you are, is you want to answer the question of who.
Who exactly do you want to reach out to? Who exactly do you want to serve? and who exactly would be a great fit for your product or service?
Now the problem that most people have when it comes to sending out their messages is that they write these long messages on everything that they do, right? So they'll reach out to a potential customer and they don't really have a specific use case, and they'll just say, hey, we could do this, we could do this, we could do this, we could do this, let me know which one fits you. And the problem with that is that when someone's read your message and they see all these different options of things you can do, it's very fatiguing, right?
You're making the prospect do too much work in reading your message and trying to figure out how they can work with you. Instead, you wanna reverse the situation where you make it extremely clear, on why the prospect should work with you, right? Don't write out every possible service that you can provide.
Narrow it down into one specific use case that someone can really think, oh, this is exactly what I need. And once you get that aha moment, that's when people are going to start responding to your cold messages. So the best way to do this is to identify a pain, right?
What's a specific pain, someone experiences, and how do you solve it? So next thing you gotta understand is what exactly is your core offer whether it's a product or service, right? So if you provide so many different solutions, you really have to narrow it down to one specific use case that another company can say, ah, that's exactly what I need.
So let's go ahead and give you an example. So let's say you have a app development agency, meaning that you provide a service, where a big company can outsource app development, cause maybe they don't want to do it themselves. So if you reach out to a lot of big brands, like let's say, for example, Mattel, which has Barbie and Hot Wheels, let's say you wanna reach out to them.
If you say, Hey, Mattel, I provide this service, this service, I can make a game for you, I can make a app, I can make this, I can make that, they're gonna read that and be like, well, we're not really looking for any of these so I'm just gonna ignore your email because you're providing too many different solutions that I don't actually need. But instead, if you narrow it down and you're really specific on what kind of problems you solve, and you do your research on what type of problems let's say, on Mattel, which is Hot Wheels and Barbie are experiencing, then they're gonna respond to your cold message. For example, if you know that Mattel and Hot Wheels have a big brand, but they don't know how to develop games for the app store, and they don't have the development team, but that's something they wanna do because they wanna monetize their brand in different ways, you can write a code message and you can say, hey look, you guys are a big brand, you're killing it with the toys and everything like that, but, you know, have you guys ever thought about developing a game around your IP or your intellectual property, and take advantage of so many people on mobile and playing games on mobile these days?
Once you ask that question, you kind of share that you provide a solution that, you know, you can make this game specifically for them, using their IP, and you're a master at monetizing an audience, meaning that when people download the game that you're gonna make for them, you really know how to monetize that audience and make money from the actual game so you're not just making a game, but you're actually creating a new type of business. So that's a lot more appealing, right? It's very specific for that use case, and if you know, if they have that problem, they're a lot more likely to take your meeting.
And you wanna compare that to, let's say, if you said, I can make a game, I can a app, I can do this, I can do that. When you provide too many solutions, people tend to not wanna do any work and they're not gonna take a meeting. But if you provide a specific solution, around the pain you know they have, then that's how they're gonna take your meeting.
So that's the who, right? Who exactly are you gonna serve? And how exactly are you gonna provide value so they're gonna take your meeting?
Now, the next question that you need to answer is, why. Why exactly should somebody take your meeting and why should they do it right now, right? Because you need to have some type of sense of urgency.
If people don't have a reason to take a meeting today, then they're just gonna be like, Oh, this sounds interesting, but let me just follow up in a month so or six months down the line when I'm ready. And that's what you don't want to happen when you're sending your cold emails because, even if someone's not ready, you wanna get on the phone with them to see whether or not it's a good fit. And if it's a good fit, you continue to build that relationship so one day in the future, when they are ready, they're ready to buy.
But if you never get that phone call or that meeting, that they don't, you don't have that relationship to even begin the selling process. When it comes to why, you really wanna focus on two things, why now and what value you provide. So let's go ahead and talk about why now.
So let's say for the example of, you're selling an app development service to a company like Mattel, again, that's like Barbies and Hot Wheels. So why exactly do they need to create a mobile game now? So one reason might be, because mobile is on the rise, everybody's on their phones and more and more people are starting to use their phones even more than the computers.
So obviously if everybody's on their phones, having a mobile game where you can monetize, it's especially lucrative in this time period right now. And the earlier you are in developing these games and putting it out into the market, the less competition there will be, and the more traction you'll get and the bigger your brand will become on mobile and the more money you will make in the the longterm. So if you don't do it now, if you don't make it, these mobile games right now, other people are going to beat you out, right?
Other brands are gonna come in and take your spot and if you decide to make a game in the future, well, you have to compete against all this competition. But if you do it right now, it's blue ocean have a special advantage and you have a big brand, so you can start dominating the market. So that might be a reason for why you wanna convince someone to take a meeting right now versus in the future.
And if they realize that they wanna take advantage while this opportunity is hot, then they're gonna take your meeting to see exactly, how exactly you might be able to help them develop this app and develop this game for their customers. So now you understand the why now, but what's the value? Well, like I said before, the value is that, first mover advantage, you're gonna make money you're gonna make your customers happy, and you're gonna build your brand outside of toys, and you're gonna build it within the digital space which is on the rise.
So that's gonna be a reason for why a brand like Mattel, might want to work with another company to get started faster. They may not want to develop these games by themselves because that's not their expertise, right? Their expertise is making toys and things like that, but they have the IP and they have the brand and they just need someone to build the app, and that's where another outsource provider or agency comes into play.
So once you wrap all these things together, right? You know your who, you know your what, and you know your why, and you put that on your cold email, or your LinkedIn message, then suddenly people are gonna want to respond. And the reason why people will not respond to your messages, is because if you don't answer these questions, right?
So if people don't respond, you just have to figure out which part is broken, replace it, fix it, and then try again until you get the winning formula that works to sell your specific product or service. So if you enjoyed this video, make sure to give it a like, subscribe and turn on notifications. Let me know in the comments, what some of your biggest challenges are when it comes to generating appointments with your dream clients, whether you work at a company or you have your own business, cause I'm always interested to hear your challenges, so I can make videos around how I can help.
And if you wanna see more videos about cold email or sending LinkedIn messages, I actually have another video right here on some of my best cold email templates, make sure to check that out. And if you wanna free in-depth training of how to sell anything to anyone, I got another free training on exactly how you can do that. Click the link in the description to take you there.
So that said, my name is Patrick Dang. I hope you guys enjoy this video, and I'm gonna see you guys in the next one.
