How This Funnel Sold 100,000 Books (Step-by-Step Breakdown)

hey this is Russell and during this video I'm going to show you guys the funnel that I use to sell over a 100,000 copies of my bestselling book called expert secrets and I'm going to show you everything I'll show you behind the scenes of what the funnel does how it works I'm going to show you the upsells the down cells I'm also going to show you guys all the ads we use to drive people into the funnel bu the books and then at the end of the video I'm actually going to give you screenshots of

every single page inside this funnel so you can use it as you're building out your next funnel this funnel will help me sell over 100,000 copies of this book and it's based on a simple funnel that anyone could use even you okay to begin with before I dive into the actual funnel Pages um the first thing in any funnel is how do you get somebody into the funnel right and if you read any of my books I always share my favorite framework which is hook story offer that's how we get somebody's attention right um you

think about this people are online they're on social media they're on their phone sitting on the couch on the toilet scrolling all day they're scrolling scrolling and our job as marketers is to first off to throw out a hook right to grab their attention just long enough they stop scrolling like what is that right the first step is hook then they click on the button and then they get to hear you tell a story right and the goal of the story is to increase the perceived value of the thing you're going to offer so hook

story offer so before we dive into the actual um the actual funnel and walk you through all the steps inside the funnel pages I want to show you a couple of the ads we created to go that that served as hooks to grab somebody's attention initially okay and so for us we're testing all sorts of hooks all the time right we're always creating different ads and things like that and the first one I'm to show you is this ad right here at the top you can see uh this is where I took the expert Secrets

book and I dumped gasoline on it and I lit it on fire my thought was like if someone's scrolling on their phone just you know Doom scrolling all say see that like me burning a book it's going to they're going to stop for a second right so that's why I created this uh this very first ad right here so I'm going to play just part of it I won't show the whole thing but why don't you see part of it so you can see the framework notice how I use hook story offer the very first

20 seconds of the video to grab their attention quickly tell them the story and then to make them an offer check this out hey my name is Russell Brunson and this book my new book is literally on fire I'm hoping it doesn't catch me on fire uh it's my brand new book called expert secret to teach you how to find your voice how to share your advice and actually make money doing it and uh right now now if you go to amazon.com you can get a copy of this book um for 20 bucks and you

see all the five star reviews or you get a free copy going to expert secrets.com um literally this book is on fire is okay notice hook story offer all delivered in the first like 15 20 seconds and then from there I kind of tell some more stories I keep iterating keep pushing it back to the thing but I'm trying to grab their attention very very quickly so that was one example of an ad we put out there to grab somebody to bring them into our funnel this ad alone sold tens of thousands of copies of

the expert Secrets book right I'm always looking for different ads I can use different hooks to grab someone's attention some of these other ones I'm not going to show you the whole videos but this one right here I was actually in Amsterdam and we're walking down the street and we saw this inside of the hotel lobby this big Green Rhino I was like that's a hook that's going to grab someone's attention so we grabbed the book stood in front of the Rhino told him a story hook story offer told him get a free copy of

the book and boom this one sold again tens of thousands of copies were sold because of this Green Rhino inside of just a hotel lobby okay another one here inside of my book expert Secrets I talk about how um we uh my very first products ever was potato gun so I grabbed a potato gun and I shot this thing and like that was a hook and I can tell him a story and then made him off a free copy of the book uh this one I went and hung myself from the ceiling uh which was

ridiculous but again I want to try to grab somebody's attention grab them really quickly and then stop uh stop them tell them a story and then make them an offer and this last one right here on the side you can see this was um uh this kid I met on uh Tik Tok he was blowing up watermelons all day long and I was like this is a great hook so I paid him a couple thousand bucks to go and like basically take a watermelon and my book and see which one would explode first and we

use that boom hook story offer dropped out there and became an ad that drove people into the funnel so these are examples of ads we use to get somebody's attention to get them to click on a link to show up to our funnel now let me show you guys each of the pages and each of the steps here inside of the actual expert Secrets funnel all right now this is the first page here inside the expert Secrets funnel after you would click on the ads this is the page you would land on and there's a

whole bunch of stuff I do on this landing page that um you you may have seen my pages before like oh yeah like that's really cool but there's so many little tiny intricacies of things we're testing and tweaking and I want to make sure you don't miss this so I'm going to walk you through some of the core most important things uh but before we do the answer is yes this page was built in clickfunnels because as you know friends don't let friends not build funnels inside of clickfunnels now obviously if you want to sell

stuff online you're going to need a good funnel but if you want a great funnel then you need to use clickfunnels clickfunnels is the number one funnel builder in the world helping more first-time entrepreneurs to leave their 9 to5 and to launch their dreams in any other company in the world clickfunnels was built for the dreamers and the doers and you can get a free 14-day trial right now by going to clickfunnels.com youout or by clicking on the link in the description right now clickfunnels because you're one funnel away from changing the world if you

haven't used the new clickfunnels recently uh this is what it looks like behind the scenes this is what the actual funnel Pages here look like inside the expert Secrets funnel so I'll kind of take you down through this I reset the stats before making this video uh just so you guys would see exactly what our stats are right now uh but check out you can see this is when some comes down and someone comes expert secrets.com they get split test between the two pages now these two pages are identical but we're split testing two different

videos right now so that's the only difference between these two pages uh when we find out what video out converts then we'll split test headlines we'll split test different uh button colors things like that we're always we always have a split test happening and the reason why is I have a mantra here inside of a company that basically says give yourself a raise every single day in fact every one of you guys that should be your Mantra every day when you come to the office how do I give myself a raise today how do I

give myself a raise today and you do that by simple split testing day in and day out and by doing that the pages get better and better over time okay uh that's why my funnels convert so well is I've been literally doing split test now for 20 years so when I create a new funnel I'm not guessing I'm starting with with the framework what know works best and then I'm always iterating on top of that and on top of that and when we find Winners we take them back through our other funnels and kind of

go back through and add those updates to the other funnels that we're running and so that's kind of what's happening so this is the very first homepage again we're split testing two different pages from there after somebody buys it takes down to upsell number one and I'll walk you through that page here in the second after they buy that takes an upsell number two and then depending if they buy it if they don't purchase it this is the down sell if they do purchase it then we have a VIP upsell and then from there we

take them to thank you page and we have two different thank you Pages based on if they did buy upsell one or if they didn't uh excuse me upsell to because if they didn't then we try to upsell them again on the thank you page so that's what the funnel structure looks like it's kind of cool for those who not seeing the new clickfunnels it's really neat the way that the the funnels are set up and you kind of see these and you can go and edit page by Page and everything so uh but with

that said let me jump into the very first page so again this is the homepage of uh the expert secrets bookfunnel and um again some of the core things that people Miss up mess up on and I see this all the time when someone like looks at one of my pages looks on our funnels and try to model it like there's a couple things I'm doing you notice that um uh there's another framework I teach actually inside expert Secrets I talk about this concept of the best way to sell somebody is first emotion then logic

and fear right so emotion logic fear and so when I'm creating a page um my first Best Shot is emotion so you notice like up front the headline right it's very affirmational like get your free copy of expert Secrets it's going to show you how to find your message build a tribe and change the world okay and then I have a video here that's very emotional it's going to grab their attention and then above the fold I've got them starting right here into the order process okay and so everything above the fold I'm using a

motion to sell something right now if someone doesn't buy it during the first pass then what happens is and again if you look at if you heat Maps we do heat maps on all of our pages right like uh 60 50 60% of people will buy without ever scrolling past here okay the people that are scrolling down are your logical buyers like they need more proof so I move from emotion and they come down here if you notice down here transitions now I start speaking logically to people okay logic I'm using logic and words and

bullet points and features and benefits and testimon speaking logically to convince people that what they're trying to buy is the right thing right then boom make the offer again they come back here's more logic here's what you can learn about boom I I I go through the book and I literally go uh Secret by secret you know chapter by chapter I pull out one big nugget so it's like you know here's in chapter number one which my books I call them Secrets but here's secret number one secret two secret three I'm pulling out one big

nugget I see them see one bullet point logically B oh that I need that I got to buy it right so I have all these different bullet points okay so each chapter I pull one bullet point out to get them to be like man I if I just had that one secret that one idea it would be worth the book in and out of itself right so I'm put take them through there boom put the offer out again they come back now I need bonuses right uh get logical buyers like even though it's a free

book they're paying shipping handle I'm still going to make this offer as insane as possible so not only they get the book they also get the exper evolution training which is a $100 value $97 value they get the hook story offer training for $97 value they get the web perfect webinar slides $197 value uh they get the five minute perfect webinar $97 value they get the 30-day um um a challenge so like I'm making this offer more and more irresistible right okay so there's Mo motion logic and now I'm going to transition the last part

of the page to fear okay fear is giving them urgency and scarcity to buy now okay so I start coming out here I start introducing fear so emotion logic here comes fear there's no catch talk about that but time is of the essence you got a guarantee you got to buy this thing now there's a recap of everything inside the offer boom and then they can reserve their copy okay and then always have a PS a lot of people scroll the PS and so I recap the entire offer back here inside of the PS right

so it says I'm going to mail you 355 page hard cover book expert Secrets plus all these bonuses normally Mak $24.95 if you go to Amazon but you get it for free just cover shipping handling boom boom boom and there's a recap of the thing and then another button down here to the offer okay and then we also recently all our fun all of our funnels we've been adding these frequently Asked question sections and uh these work really really good as well so we add FAQs okay that said I'm going to scroll back up to

the above the fold because most of the heavy lifting in a page is going to H on a funnel is going to happen above the fold in fact if if you don't want to write long form sales there if you just have a headline video and the two-step order form and like it just ends right there again most of your conversions will come from the emotional buyers above the fold so this is the most important spot this is where you do all the split testing and the headline tweaks and the colors and the buttons and

everything okay now of all the things I'm going to walk you through some of the things that have had the biggest impact on conversion Force okay one of these I learned this from one of my inner circle members back in the day they added this block above the two-step order form that talks about the speed of shipping okay and so notice get your free copy of expert secret shipping in less than 7 days that little dorky like little Banner ad will dramatically increase your conversions that alone um like will be worth tens of thousands of

dollars to you if you add that to the be to above any of your two step order forms do you have a funnel but it's not converting the prob 99.9% of the time is that your funnel is good but you suck at selling if you want to learn how to sell so your funnels will actually convert then get a ticket to my next selling online event by clicking on link in the description or go to selling online.com youout right now okay number two when you come down twostep order form um the copy in these two

little buttons actually matters a lot okay by default in clickfunnels it'll have something else you know it's like step one step two we shifted it to like uh to ask them the question shipping where should we ship it to oh here's the shipping information okay upgrade now and save so it's not saying uh info billing right like we're using good copy to get them to actually fill this out so where do you want to ship it to right here okay cool you want to upgrade now and save here's this upgrade option which is an order

form bump right so that's all in here the other thing we do uh you'll notice is below this button we do free plus shipping offers uh like book funnels things like that one of the big problems people have is always like I thought you said it was free and they they we always got so much flak from people and like so much it was very very frustrating um we started adding this down below which is just basically expert secret retails for 20 bucks but we bought it for you all you do is pay shipping handling

so by adding this in here it cut those complaints down to like to like 1% right like like most of the people that filtered them out okay a couple other things you never want white like blank white space whenever there's white space always throw a testimonial okay this page had a big white block down here I'm like o throwing test tonial uh I always put testimonial whenever there's white space we've done countless tests about that and it always increases conversions also you notice I'm trying to get everything to be to transition to the order form

so down below the video there's this thing but it's always pushing everyone's eyeballs through the arrow pushing them across to see the order button okay so momentum and movement of eyes towards what you want somebody to actually do um back in the day we uh worked with a um um a pet insurance company and we did a split test with this dog on the landing page and we had a dog looking at the camera dog looking away from the order for button and a dog whose nose is fa towards it and by the dog's by

the dog's nose uh facing towards the order button so it's like driving the eyes towards the order button it like 3x conversions on the sales page it was crazy so that's why we have these arrows pushing people over here to get their eyeball moving over here to go and fill out the form okay all right so that is the first part about this funnel now a couple things I want to show you guys that are really really powerful okay uh this is especially powerful if you're doing a book funnel um because obviously ideally I want

people to buy through this funnel because I'm going to be able to maximize my epcs Which is my my earnings per click or my average order value I want to try to get that value as much as possible and that's what the funnel is so powerful but some people will never buy through a funnel right how many you guys know like if I'm going to buy a book I'm not buying through uh I'm not going to buy it through funnel I'm going to buy through Amazon okay the reality is a percentage of your people are

always going to do that so what we do is like when they start trying to leave boom We exit pop up here it says hey you could also order expert secrets from uh Amazon other book sellers down below and we give a link to uh directly to Amazon Amazon Kindle and audible if they click on that you'll notice it just opens up Amazon and boom it shows right there and so you notice like right now we've sold we've sold a lot more but 2100 people left reviews just from our exit pop right they came over

here they saw this and they bought the book so we exit po this now a couple cool things these are little ninja Secrets um one of them is that all of these are my affiliate link so if I click on that uh as the author I get my royalties which is great but now I'm an affiliate so I also get double royalties but then the other really cool thing about this is if someone clicks on your affiliate link and anything else they buy for the next 24 hours you get paid commissions on that so someone

comes here Amazon they buy expert Secrets buy the audiobook or they buy the regular book whatever yeah that's pretty cool right but if they go and they buy a new desk or they buy a new lamp or they go buy uh food or whatever else they buy on Amazon for next 24 hours I get paid commissions on it okay so this is like this free way to get you know more Book Sales but also more recurring revenue on the backend over the next 24 hours everything else they're buying okay so that's one of the secrets

a lot of people know about that is just huge for you um because there's just a percentage of people who will not buy through a funnel and they want to go through a traditional seller like Amazon and so that's what we do we first found this out with one of our supplement compan companies we were selling a diabetic neuropathy supplement in there there was just um a segment of our audience they were they were um most of our audience was older and they would not buy online but if we push them to Amazon um or

we push them to a phone number they would go and they would buy because they felt more comfortable and so we do the same thing here um I don't want people to not buy the book right so if they if not going to go through the funnel okay last pass out ship ship them out to Amazon Amazon Kindle are audible let them buy through those resources as well after I fill out that form it takes me to this twostep order form right so step number one ask where do you want to ship the book and

that's step number two is now we get their credit card information to pay for Shipp shpping now a couple cool things happen here okay there's a big percentage of people who would fill out step number one but they don't fill out step number two and you have the ability now to follow up those people and send them emails okay inside clickfunnels basically when you come back here inside the funnel you can set up the you click this lightning bolt and you can set up workflows in a workflow will basically you set a whole email sequence

I don't have one live in here right now but basically says like if they fill out step one but not step number two send them out email so for example we'll do is three hours later like hey did you forget to finish the the cart sequence like you didn't finish pulling filling out the cart and you have a whole sequence for those who don't fill out step number one uh getting them back to fill out step number two okay U and so what's really cool about this is that um these twostep order forms even for

people who don't buy they get added to your email list and it starts growing your list very very quickly in fact um man I've added literally millions of people in my list who never bought the expert Secrets book um but they filled out step number one and not step number two so again we have a fall sequence to try to push them back to finish out step number two but on top of that um uh we add those people to our email list and then we can sell them other products and services down the line

which is really cool okay all right you come down here you scroll down obviously there's the book uh shipping rate they put their credit card and then this is the big secret between the credit card and the order button is where you slip in what's called an order form bump and um an or for bump is kind of like when you're at the grocery store and you got to check out you're you got all your groceries in the in the bag and you're walking through and you're about to check out you look over the side

you're like oh I want some Tic Tacs oh I want a national inquire magazine like just like the no-brainer offers that they grab real quick and they throw in their cart those um those are order form bumps it was crazy if you look at like um where grocery stores make the majority of their money they make most of their money uh like the profit comes in the checkout stand uh same thing is true here like a lot of times um the money that makes that we make right here through order form bumps covers all of

our ad cost which is crazy okay so right now I have two order form bumps I've got the audiobook for 37 bucks if someone clicks on here it gets gives them more info but it gives them the the core thing they need to click there and add it to the order and they also have a $97 upsell uh right here which is the live event and they can add those things right there okay so two really quick things they can add to the order again it increases the average order value or the average cart value

to get people spending more money every time they buy a book which gives you the ability to spend more money money on Advertising right they fill it out boom they buy this and that's step number one in the funnel okay all right so come back here now you guys have seeing the first two you know first page in the funnel again we're split testing different videos right now but that's one thing that's different now after someone buys this we take them now to upsell number one okay so this is upsell page number one now there's

a lot of really important things that are happening on this page but the number one most important thing you need to remember and understand is that the goal of the upsell page is to keep the buying Loop open in their minds not closing it so keeping it open and then making a very special offer okay now with cool about this is the the first thing you're selling so for me example the books the F first thing I'm selling this is the hardest thing to sell okay CU someone's got to go they got to run around

they got to go the house find their wallet get their credit card out pull it out go and buy it like that's the hardest sell now all the upsells are much much easier because they've already said yes they've already Comm like okay I'm buying expert Secrets I want to learn how to become an expert right so everything else moving forward now is just a slippery slope of like would you also like this would you also like this like there's simple or sales right so the first step on this page is to keep the buying Loop

open so notice a couple things I'm not saying congratulations your order is complet complete okay I'm saying congratulations forget your book but don't click back or exit right now okay we have a very important upgrade right now upgrade your order this is special offer it's only available right here right now and so I have this very like I'm keeping the buying Loop open okay so that's the number one thing to to understand um okay so you come down here you notice um I'm trying to get them to watch the video so like literally it's like

all these things before you go to the members area watch this video watch this video it's like four or five things my entire goal of this is to get people to watch the video okay and if you watch the video a couple things you notice number one is I'm going to I'm going to acknowledge the thing that they just bought and then from there talk about we can upgrade that order with something else so check this out hey this is Russell and first off thank you so much for getting your copy of the expert Secrets

book I cannot wait to send this out to you uh this book has the ability to change your life if you're here and you got this book it means you are someone who's an expert who wants to figure out how to sell their advice how to make more money by talking and speaking and creating products and services and this book is going to teach you all that it's can help you to figure out how to build a following of people who are going to follow you and then you can change their lives um going through

this process and first thing I did acknowledge their purp their their purchase one of the biggest uh complaints on upsells people like that have upsells like you bought this thing but it's not really going to help you instead you should buy this like you never want to do that okay it leaves a bad taste in the customer's mouth and it's not congruent right the first thing they purchase should be complete right they're getting expert Secrets they're getting all these things like that's complete so congratulations you got this every you need to be able to become

an expert but then what's the next thing they need right a good example of that is in the weight loss industry right like if you sell a book in the back the book's like how to get abs someone buys the book but how to get abs in their mind they think that they already have abs right like they've already they purchased that loose B clothes like hey I have abs now sweet the B book's coming and if you're upsell like here's a video on how to get more abs like it's not going to convert because

it's the same thing right instead in their mind like that's been closed like in the mind they they bought the ab book they got abs now the next logical thing that what's the new promet opens well I have abs but when I go out to eat I like what am I supposed to do right so the a good upsell for Fitness product be like okay now that you've got abs I'm going to show you guys how to go out to eat at your favorite restaurants and not gain more weight right same thing true for me

okay someone bought this book so in their mind it's like I'm an expert now I got the book it's coming like I have everything I need to become an expert which is true okay so now I'm going that that solved the problem but now it creates a new problem so the second part of this video is going to then explain um explain the new problem that's created now that they're an expert um going through this process and executing it will be the most fulfilling thing you probably ever do in your life and I think you

are going to love it I cannot wait to get a copy of this book out into your hands um literally the my favorite thing about this is this is the updated version there's almost 100 new pages of information and case studies who are just like you who went through this process and now have huge followings online and they're changing the lives of the customers they've been called the service I cannot wait to get this book to you it's going to change your life now the next step after you get this book is then you have

to actually go out there and create a product that's always step number two in the process and so right now I have a very special offer for you because you're our newest customer I want to give you access to one of our newest products called core Secrets at a huge discount okay so this what I did okay we solved this problem now the next thing you're going to need step number two is this I'm going to give you the thing at a special offer okay and then from here I make a very special offer now

the the rule with uh upsells or otos call them oot stands for onetime offers it needs to actually be a special offer okay so right now if you go to cor secrets.com this is the sales video from cor Secrets if you go there we sell this course for $497 so you're going to get this entire course plus all these other bonuses for just 97 so it's an actual legitimate special offer a onetime offer they only get here and it's a really really discount okay we a countdown clock here everything um but that's kind of what

happens right here and then they've got two options yes or no okay now the yes button is like yes upgrade order now the no should be a negative qualifier okay what that means is like you don't want to say no taking the members area that's a positive thing right instead it says no thanks I'm not ready for September two yet I'll buy core Secrets at a full price of $497 $497 in the future okay you see that's it's like ah do I really want to click on that yeah I'll pay 500 bucks later it's like

ah so I want them to be like have some pain by saying no does that make sense um and so that's kind of how we structure the no thanks link all right okay and that's that's that's it for upsell number one okay so let me come back to the funnel so now you saw here's upsell number one now after upell number one now I'm going to introduce them to upsell number two now upsell number two on this page right here is our selling online event now a couple things you want to notice okay when your

customers are going through the upsell down sell sequence one thing that's confusing a lot of times is if they're like they see a page like for example they see this page right here and they go to the next page and looks identical they're like they think that they're on the same page Loop and a lot of times they bounce and they'll leave so I need to make things look different from page one to page two as I'm moving through the funnel okay so you notice right here in this video right I have blue headlines and

stuff like that I've got got a green shirt for upsale number two I want to look different so I have a different color shirt okay things look a little bit different they're not identical okay and so I'm doing that because I want people to know this is a different thing than the thing they just saw okay so many times people's upsell one upsell two identical and then people like they're like I'm in this Loop something's broken they just leave and then they don't get to the thank you page and you want to make sure something

gos through every single page inside your funnel okay all right so this up sell number two and again here I'm selling my $97 uh event called selling online and so there's a video here me pitching it come down here there's very quick no or yes yes okay and I love this style there's different styles on on um on upsale pages this one obviously you saw down here which is you have the yes button here and then the no uh link down below this right here again I want to be different I have a red no

thanks on left hand green yes on the right hand side okay so again there's the video of me pitching and selling on line event there's a quick way they can go and they can buy or not buy right and this video is very emotional then we go from emotion to what logic and fear right so if they scroll through here and like ah they're not ready yet now I start logically convincing them here's some more information and then I go through and I have the entire sales video sales letter explains more about it more testimonials

more information here's what you're going to learn about right so for The Logical buyer there's more information for them to go through it and they keep pushing back yes or no yes or no make a decision yes or no right PS here's what the offers one more time yes or no okay so that's kind of how we structure that to get people into the uh selling online event okay now if they say again selling online events is $97 so if they say let me come back here if they say no they don't want that I

still want them to be part of that event so I'm like what could I do so if they say know I take them right here to a down sell and the down sell is I'm using what's called an invisible funnel so let me show what that looks like so there's the page and here's the down sell say okay well I know you want to come to event how what if you could come to the event and you could attend it for free and then only pay for it after if you think it's worth it okay

so the downsell basically when you come back here saying okay the event was $97 you saw that how about you come for free attend the full three days and then after event's done then you'll pay $100 what do you think about that okay so it's a secondary offer uh get of a yes or no thanks link and those are the two different options okay again I'm trying to pick up somebody because I want people to come to that event I want them to attend the event during the event obviously I make them another special offer

so I want to make sure I want to get as many people in the event as possible so ideally they pay the $97 but if not cool come for free anyway and you pay afterwards try before you buy we call that an invisible funnel okay and so the down sell for the event is the invisible funnel okay now if I come back here and if they say yes they do buy they do buy the ticket for $97 then I take them down to this other path and now I'm going to upgrade them to a VIP

pass okay so here's a VIP upgrade so they bought $97 ticket it's like cool you bought the $97 upgrade we do not upgrade the VIP day after the event uh and I have a video of me explaining that boom they have a chance to come down here and then they got the VIP and they can either buy the9 $197 VIP fly on the wall or they can um get the question answered and right now um the question answer sold out so that's kind of what we do right here uh again there's the the yes button

the no thanks link then testimonials and then we transition from OTE again appears all em motion right we transition we have a quick quick buy for the emotional buyers we transition now logic testimonials more information logic logic logic more stuff more stuff more stuff there's the option to buy again boom more testimonials and that's how it works on um that page right there okay so there again here's how we're going we're going um uh homepage upsale number one upsell number two they say no invisible funnel they say yes upgraded VIP and they we take to

than you page and than you page basically just says all right thank you so much for buying congratulations check your email for your login information uh if they bought up sell uh if they bought the selling online upsell they go they can actually register for the event that they're going to attend right here if they didn't then this Block's actually going to have a a page where they can upsell to go by the V to buy the ticket to the selling online event okay so depending on if they if they're a member or not depends

on what happens on this block that's the only difference between the two different uh two different than you pages right here okay and then um all right the second last thing is we have a spot right here where they can grab their affiliate link inside the new clickfunnels one of the coolest things you can create an instant affiliate link so someone goes and signs up for your product on the thank you page I can say here's your link and they promote it they can get paid right away so we're paid out 40% affiliate commission so

someone's bought the book and like it they can grab this link post on social sell a couple copies of the book and boom get their money back instantly okay and so we give them an instant affiliate link which is huge for getting free traffic from your from your buyers and then step number three now is I push them to our next funnel okay this is called funnel stacking someone buys the book they have a good experience they say hey by the way here is a a webinar I'm doing called the last secret click right here

to register for it they click on there boom it takes them over to the to um the next funnel inside of our funnel they can go to register for this uh this webinar they watch the webinar and now they're moved into the next funnel okay and so that's um that's the process you guys everyone of my funnels leads to another funnel which leads to another funnel but that's kind of the process and how the whole thing works okay I got two more things I want to show you guys okay real quick I want to show

you the cheapest traffic you can possibly get and also the highest converting traffic this is one that most people Miss on their funnels it's insane uh if you do nothing else but just doing this one step on all of your click funnel funnels it'll change your business forever um let me show you what it is okay it's a retargeting ad but it's a special type of retargeting ad okay someone comes to this page and they they see the offer and they don't buy like first off you knew they're interested because they they saw the initial

hook they they listened to your story they clicked on it they showed up but for some reason they didn't go and they didn't finish the the the purchase it could have been because their wall was too far away they were in a weird spot and they want to buy it later but for whatever reason they didn't so this is like the low hanging fruit you're just going to push somebody over and so I'm going to show you one of our retarget the ads this um we use a version of this ad for every single one

of our funnels I'm not going to show you the whole thing but I'm going show you one part of it just so you understand understand how it works because it's like the easiest cheapest traffic the easiest like buyers like everything is just simple and so like this is the no-brainer if you get nothing else beses just one little piece it'll be worth the weight of gold in of itself basically what we do with this ad is it shows like if the book was $9.95 right like what else could they buy with the 995 if they're

not going to buy this okay so I'm not going to show the whole thing but I want to show you the intro and how I intro it because you notice I'm like confused like like what why didn't you buy like why are you leaving right now and then from there I share nine other things they could buy for the same 10 bucks and the more ridiculous those things are the better so check out how I start this video all right my name is Russell Brunson and recently you came to expert secrets.com cuz you're like I

want to get a copy Russell's brand new book and then you left and you didn't get a copy and I'm kind of confused I'm not really sure why so I want to talk to you about maybe it was like I can't afford the $99.97 shipping and handling right maybe that was the reason and if if that's the case I understand but you're going to spend the nine bucks on something anyway so I want to talk about nine other things you could buy instead of getting this copy of expert Secrets which will literally change your business

and probably change your life so here are okay I go through with like a top 10 list top nine list like number one you can go get a haircut number two it's going to be a crappy haircut for n bucks number two you're going to go to McDonald's you get a Happy Meal on a drink number three you get a cup of coffee at Starbucks like I make this ridiculous list like you could spend that you drink the coffee and it's gone forever or you get this book that'll change your life literally teach you how

to be an expert and like I show that right I start going through these things and again this is just a simple retargeting ad when somebody hits landing page and they don't buy boom this ad starts falling around for next 2 or 3 days and a huge percentage of people now will see that like you're right I'll go find my wallet this worth 10 bucks like I'm in Russell you got me okay and so that's what the retarget ad looks like when somebody hits the home page or your funnel and then they leave all right

now I promised you guys a gift when you started watching this video and whenever I show you guys a video I want to you know obviously it's it's investment your time to come and hang out with me to watch these videos so I'm going to give you guys a gift um there's a really cool tool that you can get for free at baram pt.com it is the greatest funnel hacking tool of all time where you take screenshots of all the funnels everything you're doing but I literally funnel hack I take screenshots of every single funnel

I've ever went through and ever bought and check this out recently today I went through the book funnel here's a couple of my favorite book funnels here on the internet but I went through the brand new expert seers book funnel and I actually went and funnel hacked every single page for you check out here's page number one there's page number uh there there's page number one still um there's the exit Pop there's the two-step order form there's page number two page number three so there every single page I just showed you guys I have them

all here inside of Barnum you can get a Barnum account for free but if you go to the description the YouTube video down below what I will do is you click on that and it'll take this entire swipe file of the new expert seers book funnel it'll copy into your barom account and that's a free gift I want to give you guys just for hanging out watching this video today with me all right with that said thank you guys so much for watching the behind the scenes of the expert secret bookfunnel I hope you enjoyed

if so here's another video you're going to love to walk you behind the scenes even more cool stuff that we're doing here inside of clickfunnels