How This LinkedIn Messaging Hack Made Me $120,000

one simple LinkedIn meshing framework has helped me close $120,000 deals and I'm about to show you exactly how I did it this LinkedIn strategy has been a GameChanger for my business and for my clients so today I'm going to show you the exact messaging that's generated this revenue and has helped others do the same also stay tuned for a free template that I'll be sharing at the end that you can go utilize and before we go into the video what's your current success rate with LinkedIn Outreach drop it in comments now what we're going to dive into is what is the problem with LinkedIn Outreach today so I'm going to mention a couple common mistakes that I see that you all just need to avoid right cuz first of all talk about what to do you need to figure out what not to do that's the first step so the first thing that I see that most people do wrong is they will just copy and paste straight from AI look Allan Iverson sometimes can be our friend but it also could be our enemy I'm just going to be super hun with y'all here okay so when you're thinking about doing any messaging don't just go in Ai and just say create me a great email because it won't know what to do bad inputs lead to bad outputs and so I suggest don't do that another mistake that I see is that people will make it all about them so they'll say hey my company was founded in 1886 and we are the leading provider in the software space and we have all these clients that you've never heard of before please do not do this this is not the pre here okay this is very short and concise messaging so I want you all to write this down which is be brief be brilliant be gone that's how you're going to get messages converted on LinkedIn and that's what we're going to dive into right now so those are the things to avoid what do we want to do to start converting what happens is most people the reason that they fail at converting is because of the mindset everyone is pitching and connecting and it's just a complete mess so the shift needs to go from It's All About Me so it's all about them so shout out to a friend a mentor of mine she always goes show them that you know them now how we're going to do that is this framework I'm going to dive into right now so the framework that I have is called the 103010 now the goal of this framework is to be a guide and not to be a deterrent the 10310 sends for the first 10 seconds is the reason why you're actually reaching out the 30 seconds is your value prop why is it relevant for them to meet with you the last 10 seconds is the call to action what do you want them to do what I like to call this is the movie trailer message now the reason we call it that is because think about it when you are watching a movie trailer what is the purpose of the movie trailer the purpose of the movie trailer is to get you to be interested right in watching the movie if you've been in sales for quite some time or if you just are starting out in sales you're not looking to close someone on the first message most of the time now some of you may be selling something very transactional and yes you might be doing that but for the most part you're not going to immediately close CL someone off the first message you're just getting them interested enough so they're willing to say let me see a demo let me hop on a sales call or whatever that may be right that's all you're inherently looking for at the end of the day that's it so that's why this 103010 is a movie trailer message and can be used in all different cross mediums to be successful where most people fail is they go into it and they're like I'm just going to make up some random message I'm going to make it about me and then I hope they respond hope is not a strategy it's one of my mentors used to say and so that's why we have that concise framework on how to do this now let's talk about the different elements that you can use to do this right video voice a text now all of these are going to defer depending on your personality what region you're selling to your buyer Persona and what you feel the most comfortable with I'm giving you all these as suggestions and options to do I prefer the video if you have to ask I see that as the highest conversion I see that at a 40% voice messages are about 35 and then text messages about like 20 to 25% but you might have a completely different strategy based on again the factors I just said before let's go into video first so when you're doing a video first and foremost I always like to do this again on LinkedIn you have to be first agree connected to the person you're looking to talk to so if you're looking for a strategy on that I have a whole video on how to make sure you can have LinkedIn connect request you can go check that out but the whole thing that you want to be able to do here is when you do a video I encourage a couple things number one is make sure that you look approachable the biggest mistake people will make in making a video is they look like they're a troll or a gremlin in the dark they're like hey my name is Morgan and I'm here to it's like wait whoa like you look crazy of course no one's going to open that video if you look like you're in the dark and you look like you've been kidnapped that won't work out for you so let's not do that number two is you want to always start with the reason for my video just like I said in the first 10 seconds of this video right the 103010 we have to start with an actual reason of what we're looking to do right and so the premise here and the main fallacy is if you just say hey my name is Morgan I'm at this company you just lost 3 seconds of time so you want to be able to really narrow down and focus in on that so that's why you want to start with a reason don't start with your name don't start with your company why because at the end of the day they already know what that is cuz it's on LinkedIn so don't even worry about it then the next stage of this is make sure that you're in a well lit place I always recommend a white background to do your videos I also recommend to stand when doing your videos cuz it makes it feel like you're talking to a person and you're standing up and you have better energy everyone is going to be different here that is just my suggestion on what I've seen to work and not work with in this reaching out so let's say that I'm reaching out to Sally and Sally is a vpm marketing and I'm looking to sell her my influencer marketing Services which is what we do here at am right so let's go into it the reason for my video is I was browsing on your website and I noticed that you're hiring a demand generation manager and typically when I see that that means that there's some interest in doing doing out of thebox content and so our main focus is we've been working with Brands and producing shows with them around influencers that allows them to generate brand awareness and then ultimately generate pipeline um we've seen this to at the end of the day lead to half a million dollars in pipeline for people who work with um in the past 6 months so curious to see if you're open to learning more and talk to you soon that's exactly it right I use the first 10 seconds on what is the reason that I'm reaching out I found a clue that I just mentioned on the website that they're hiring someone which is if you're a B2B that's one of the best things to do go see that someone's hiring somebody go look at the description get the details and then mention it to them then you notice my value prop hey this is what we're doing here's people that we've helped in your industry I have some tangible results at the end and then you noticed a call to action I said hey if you're interested in this I asked a question and then I went from there so when you're doing a call to action by the way I typically don't directly ask for time if you feel like that's for you and you get results fantastic do your thing but I've just found that by asking a question that is relative to what they're working on that leads into oh we're currently leveraging influencer marketing this way but we're open to a chat and we can go from there those are other call to actions that you can have as well so that's a video and one of the most important things when you do a video is make sure inside of the video you give like a quick description so I would say like hi Sally made you a quick video and had a quick question dot dot dot dot that creates suspense curiosity and now people are more willing to actually hear me out so that's the reason that I do that so that's the video that you can do again we keep this less than 50 seconds 103 10 that's the reason why we we say that we want to keep it less than 50 seconds here because that actually leads into the highest converging metrix here so let's go into the voice message the voice message is the same exact thing it's literally the same thing nothing nothing really changes here except you're just doing a voice message that's literally it you're not doing anything else but with the voice message we're falling the 10310 again less than 50 seconds op Ely for everybody here if you can get it 35 seconds you're on point I'll say that right now you're killing it but AB test the voice in the video message but they essentially are the same framework again just different deliveries now let's go into the text message so this effectively is something that you would write now again I just talked about what not to do so you already know don't go down these paths what we want to do here is it follows the same framework what is the reason why you're reaching out what is your value prop and your call to action so you'll see here on the screen an example of a message that I have sent on LinkedIn that has led to response has led to a meeting and you'll see the breakdown here of exactly how I did it and how you can go about it easier to see the visual than me to describe it but you see exactly here right the first 10 seconds boom right I said here's the reason why I'm reaching out now I didn't say the reason exactly because it's a little bit different here I just stated an actual reason why I'm reaching out based on a clue that I found then you'll see right here boom I said here's the value prop here's why I'm reaching out to you here's a use case from services that we've already worked with with another client on and then you see here I have this called action these are typically about 2 to six sentences again I follow the methodology be brief be brilliant be gone and you can use these now you can interchange these across the board on how you want to use them I typically wait 5 to eight days before I reach out to someone after they connect with me on LinkedIn because I want to give it some time I want to like their stuff engage and then I'll come in with that message that we just talked about so this defers some conventional approaches because again most people are just going through the motions they're not going to do videos they're not going to do voice notes they're not going to do the text message I just said they're not going to do these things the tools that you need for the videos by the way is just your phone you don't need anything crazier than that like just use your phone you can go use other tools at the market like a loom for example for sure you could do that but I found that by doing the video it's easier for them just to click it and not have to go to another site also with the voice note again you're just doing it right on the phone super simple so it's very low Tech here you don't need a lot of investment to get this started now let's go into when is the best time to send these messages that's probably a question you have right now like Morgan when is the best time to do this please help me okay so one of the biggest mistakes that a revenue professional will make is you'll send the message at the right time it's all about having the right message to the right people at the right times you could have a fantastic message but send at the wrong time and they may not see it timing is very critical so how do we solve this so the best times to send messages before and after the workday to be fair with you so I don't everyone's obviously in different local times as you watch this video but I actually find I will send videos in voice notes before 8:00 a. m. local time why because they have more of an opportunity to watch it because they're not in meetings even as a Founder myself I don't have time to watch a video or listen to a voice note during the day CU there's a lot going on meetings whatever that may be but I can do it before right as I prep for the day I can go check that out real quick because I had the time so I would recommend sitting it before local a a.

m. time and then after about 4:30 p. m.

that's why I've seen the highest response rates two other times that may seeming a little bit you so I've actually found Friday at 3: or about like 2: to 4:00 p. m. local time great time people are going into the weekend they get a video you got some good energy you're relevant they're more than happy to meet with you cuz right we're hitting people at their dopamine spots right like I'm going into the weekend if you if you are relevant they're going to be like oh yeah I'm will to meet with you and then Sunday between 1: to about 5:00 p.

m.