What's going on with AI right now isn't just hype. So, something happened yesterday. I came back home and uh I was at a conference in San Francisco where we of course were talking about AI and things are moving crazy fast in Silicon Valley and somebody told me to try and play with an app called Replet to code something that I'm missing in my process and I had this idea of a content distributor and I came back home and I started talking to Replet in my native language and in 20 minutes it coded me a website that looked exactly like I imagined it and u yes of course it wasn't working but I was able to uh connect my open AI API tribe API and I think if I take a couple more hours to play with it I will be able to build a full-scale app and at that conference somebody shared a story of a girl uh who was trying to uh buy a CRM for her small business and all of the big players on the market were were too expensive so she decided to build her own with one of those tools and she did it my experiment yesterday left me with mixed feelings because yes it's not perfect now AI is not perfect and it's not building this perfect website uh but it's very close and in 2 years looks like it we would be able to just talk to AI and say like hey can you make this app for me and it will be able to do that so this isn't just hype things are moving fast and the people who act now they will be the ones leading tomorrow another crazy statistic out there 60% of major companies already have chief AI officers and by 2026 that number is projected to reach 86% and when I read that research while I was preparing for this video.
I called my COO right away and I was like, "Oh, shoot. We need to add something to our hiring process. Not only are we going to ask about how they come up with video ideas, etc.
, whoever we're hiring, we also need to start asking what AI tools they're using, how deep are they with AI and uh how they think some of their functionality can be already replaced with AI because we're uh interviewing them for one channel, but we have three channels. Maybe they can take all all three. " And nearly half of businesses are already integrating AI into core operations right now.
And um I saw this post by Dolingo's founder that they are AI first and the content in their app is generated by AI. I saw this post by Fiverr co-founder and CEO where he said AI is coming for your job. Damn, it's coming from my job too.
Something like that. And the moment right now is so intense where so many things are changing and I'm seeing very good signals where uh you know startups are growing like crazy making a lot of money but I'm also seeing really bad signals where I see revenues dropping where I see um my friend where we're going to meet up uh today. She said she's working in sales and finance.
She said she wasn't able to make any sales this year. She's in San Francisco and like she has to live on a very tight budget because the sales are not happening and it's time to act for all of us. According to the Grand View research, the global AI market is expected to grow nearly 20x by 2030, approaching 2 trillion.
Actually, I think we're underestimating how fast it's going to grow. And you might compare this hype with, you know, something similar happened when crypto was hyping. But for crypto, there weren't too many use cases.
with AI. They are everywhere, at least in Silicon Valley. Everyone is trying to integrate AI.
Everyone is trying to do something. And we are still in the early days. This is like getting into the internet in the '9s or mobile apps in 2009.
There is a massive opportunity here, but only for those who take deliberate action. I've met with a lot of professionals navigating the shift and companies implementing AI. And what I've discovered is that there are several key principles that separate those who will thrive in this new economy from those who risk being left behind.
Let's go through these principles. I hope they can help you with your anxiety because I am definitely anxious, but I am also excited. History shows us that every major technological leap, whether it's the printing press, the steam engine, or internet, sparked fear and resistance at first.
But over time, those who adapted gained new opportunities and often thrived. The same is true for 2025 and AI today. I've let my team fully embrace AI in their daily work because we can't ignore it or stop it.
It's happening and it's just like water. You cannot block it. You have to go with it.
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So principle number one, do not ignore AI, use it. First of all, you're not alone. There is research that shows that over half of workers worry AI might replace them.
But as LinkedIn co-founder Reed Hoffman told me in an interview uh and watch it if you haven't yet, curiosity is better than fear. Every major technological leap throughout history caused similar panic. The speed of innovation wasn't as fast as it is right now.
But those who leaned in, they didn't just survive, they thrived. I see so many AI startups raising enormous amounts of money, making millions of dollars where it's just like 15 employees. And here is why AI excels at data processing, pattern recognition, and repetitive tasks, but it still struggles with nuance, ethical judgment, emotional intelligence.
And it's not truly originally creative. Your job isn't to beat AI. It's to leverage it.
become the super person who knows how to use everything intelligently. And there are several steps you can take this week and this is something I told to my whole team. Look at your current job.
What is repetitive? What could AI potentially handle? So, for example, we have this process where a native speaker checks some of our videos because I'm not a native speaker and sometimes I mispronounce things or say things that don't make sense.
But now like we could just transcribe my voice with Otter AI, ask Chad GBT to check it and then just change my voice with 11 Labs if I said something that's very incorrect. I know we're doing that manually, but I guess we in the future we would be able to build an AI agent who just follows these steps. So start experimenting with AI tools that are relevant in your industry.
We have this chat with my company where everyone is sharing what they're using and how they've been using it recently. And my thumbnail editor shared today that she just loves Adobe Firefly and she showed me all the examples of thumbnails where she made me look like a flight attendant, where she changed my clothes, where changed the background. She says it can be done in such a fast way or for example our methodologist the girl who helps us structure the courses that we create for creators uh she shared how she's using Microsoft copilot to help her during the calls with the team practice this human in the loop model where AI handles the grunt work and you provide the critical judgment.
The second principle develop strong AI literacy. So with my team, they have a task to test all of the new AIs that are coming to the market in their niche. If you're an editor, try this.
If you're a thumbnail designer, try this. If you're a COO, look at what can be optimized. If you're in finance, maybe there is kick to help with transactions.
You cannot block it. You have to go with understanding AI. And I was talking to Samir Basavada who shared that they had 140 employees a couple years ago.
Now they have 40, but they make a lot more revenue thanks to AI and thanks to the hiring process. And now when we hire, we not only ask about expertise or years in the industry. I'm actually looking for people with less experience, but more for people who are excited about innovation, who are willing to optimize, who are willing to experiment and uh do things in a different way and also change every couple months.
Because what is crazy these days, we create a process, something works, but then in a couple of months something new comes on the market and it's disrupted. So we have to adapt really quickly. LinkedIn data reveals that professionals adding AI literacy skills to their profiles increased 80 times in 2023 compared to 2022.
So basically employers aren't just looking for technical specialists. They want every team member to understand AI's potential to impact their role. And Samir shared something that if they hire someone to do customer support, they're not hiring someone to do things manually like copy the reply, paste the reply, they're looking for someone who's going to come in and think like, how do I not reply to these messages?
How do I build something that is going to handle it and I will just control the AI? This has to be your approach to things that you do. How do I avoid doing manual repetitive tasks and focus on being a manager?
Focus on being a creator. So, subscribe to different profiles on Instagram that talk about AI. Uh, join different subreddits.
Another thing that I do when I meet someone or when I interview someone, my second or third question is, "What is your favorite AI tool? What are you using? What's changing your life?
" And very often answers are really different depending on the industry. And this is how I learn. This is how I find out about new tools.
And of course, I consume a lot of content online. And I try to experiment with at least one tool a day because that's the pace of innovation these days. Principle number three, master prompt engineering.
And this one is still underrated. Have a lot of people talked a lot about prompt engineering. But the thing is with more sophisticated tools, people start using them and they're like, "Oh no, it's not working.
" Like even with my replets experience yesterday, I didn't really explain all the processes to it. I was just like build this to do this. But then my second iteration would be like if you press this button this is what should appear.
Please remember that this this and that or if you're playing with video tools sometimes we find that the character is very inconsistent. Maybe the face is always different but there are more tools appearing on how to avoid that. But basically the principle is you create a mascot for your company for example.
You put the image into chat GPT. Ask chat GBT to describe this image in very tiny details and then you use this description to talk to AIs who are creating videos. So there are tools and hacks like that.
But basically prompting is a very important aspect of working with AI. The better your prompts the better results period. So start practicing.
Principle number four start thinking like a manager of AI agents. Uh when I talk to a lot of people on my podcast ask them about kids. what should they be learning?
What should they be doing? And a lot of people tell me that they have to be creative. They have to be able to think of an idea and then bring it to life because in this case there are managers, creators, entrepreneurs and rather than viewing AI as a threat, establish yourself as this AI champion in your organization.
Keep experimenting with different platforms. And what I do with my kids these days is that uh when they ask me for a cartoon, uh I tell them like, "Hey, here's Chad JPT. " Ask it to create a character that you want to see.
And sometimes it'll be like, "Oh, create a picture of a multipoo cuz I really want a dog. " And then it would just create a multipoo for them like a grown-up. And they only like puppies or like really small multioos.
And I tell them like, "Be more creative. " And Emily starts prompting in a more detailed way. She's like, "I want a little puppy multipoo sitting on a pink sofa with a pink toy with a pink bow.
" and she's like, she starts understanding what it's like to be an AI manager versus just asking for something that's ready. And this is a mindset shift. We're entering the world where doers will be replaced by AI agents and humans will manage them.
A week ago, I was at a party in uh San Francisco and there was this uh partner from Sequoia and I asked her like where do you see AI transforming the work process the most? Like where is it actually replacing people? and she said it's going to happen everywhere, but for now it's coding.
So having cursor or replet is like having an intern free or like a $20 a month intern because it does basic coding. She said legal because drafting contracts it can be done with chat JBT or a specific tool and big data where you need to make decisions based on data that you have and in those industries if you're trying to work in Silicon Valley or in a top firm in the US AI knowledge and use of AI tools is a must and I feel like this is coming to every single job at least like I changed my hiring process and I'm a creator. I'm not building a sophisticated AI tool, but I'm already asking at every single interview, how are you optimizing your work?
How can you do more? What do you think could be optimized? Principle number five, cultivate human superpowers.
AI is great at crunching data like data processing and analysis, but uniquely human abilities become increasingly valuable. This is why I teach my kids emotional intelligence, ethical reasoning, impersonal communications. So, it's even more important to focus on skills that AI cannot replace.
Principle number six is one of my favorite principles and something that I've been teaching my kids as well. It's called develop T-shaped expertise. What does that mean?
Means go deep in one area, but also know a lot across different fields to connect the dots. That means that academic knowledge is no longer that important because we can just access any kind of knowledge in a second. But understanding broader concepts like what's a good design, what's going on with the culture, what's going on in physics, what's going on with AI.
But then there is one deep skill and it might be in design or sales or law and then you understand AI and that skill and you become 10x more valuable. Reed Hoffman emphasizes this model. The entrepreneurial mindset isn't just for entrepreneurs.
Everyone must take intelligent risks, adapt quickly, and constantly reinvent themselves. And practical steps that I'm taking here with my daughters, for example, I try to identify what they are interested in. Right now, Lily is amazed by robots.
She's 3 years old. She keeps asking me, "Mommy, can a robot give me a candy? Can it look after a dog?
Can it make my bed? " Like, she's so fascinated by the concept of a robot at home. So, I try to help her with that.
We talk about robots a lot, but at the same time, I make sure they travel enough to see different cultures. I make sure they are good humans, that they know what volunteering is, that they're helping their neighbors. Of course, they go to school, they go to sports.
It's very important to dig deeper in what you're doing, but also develop complimentary skills. Principle number seven, I don't know if you've done that before, but that's been my lifelong principle. Commit to continuous learning.
The World Economic Forum estimates 50% of all employees will need significant reskilling due to what's happening and shelf life of professional skills is shrinking dramatically. So it's just a mindset thing. A lot of people think like, oh, I'm going to take this course and I'm good for two years.
That was true in 2020. Now you take a course, you develop a skill, it's good for two months or less. At least I feel it as a creator.
We come up with a strategy, something works. doesn't mean really any. It means that we're set for the next couple weeks.
Doesn't mean we're set for the next couple of years. And uh this just gives us this mindset. We need to move fast.
We need to be okay with change, with constant change. We need to be okay with constantly exploring and just improving and improving. There is nothing that's set in stone.
Everything changes. Principle number eight, something we discussed at a conference yesterday as well, and it's building your personal brand. Yes, a lot of content is automated with AI.
A lot of content is created artificially. But still, when I'm learning about AI, I'm willing to learn from people. When I'm learning about what's going to happen next, I want to talk to my investor friends.
I don't want to talk to AI. And in 2025, when it comes to educating kids, I still want to talk to real humans. We need this human connection.
And having followers is going to become a huge asset to what you do. Even if you're building an AI app, I feel like uh a lot of people are building something but they're missing the most important component these days, how you going to market it because it's so hard to break through all the noise of all the AI tools that are being created. So the smartest entrepreneurs actually partner with creators to launch a product and give them founding shares and there are more companies emerging that are helping creators get equity in those companies.
So building a personal brand is even more lucrative in 2025. Some things that stands out in the world of AI are your beliefs, your voice, your story. That's what people really trust and ultimately that's what people buy.
You need to be known for something. Your insights, your results, your unique point of view. Post on LinkedIn.
I think this platform is going to blow up. It's so good. It is so professional and uh I'm a huge fan.
Uh share your projects. Write about where you're learning. Build a small audience in your niche.
that visibility compounds and becomes career insurance. So the steps I would take as a creator, I would share your expertise consistently probably on LinkedIn. I would build social media as my portfolio like here is what I did, here's what I learned.
I will develop my own point of view like I will try to have an opinion on most of the things like I have on AI. Create content that demonstrates your thinking process, not just outcomes. And I want to wrap up this video by giving you a 90-day challenge.
The next 90 days represent a critical window. While others are still debating whether AI matters, what's going to happen, you can position yourself at the forefront of this transformation. History shows us that every technological revolution ultimately creates more opportunities than it eliminates, but these opportunities require different skills and mindsets.
Here's my challenge to you. Choose one principle from this video and commit to implementing it over the next 90 days. And drop a comment below sharing what you're going to focus on.
and we're going to comment with different AI tools that could help with that. For example, you're a mom trying to optimize your kids's education or you're a content creator trying to optimize building content. Comment with a process that you want to optimize and we will try to be as helpful as possible with AI tools that we've seen uh help people in these tasks.
And remember, the future belongs to those who adapt most efficiently and that adaptation starts today. If you found this video valuable, hit subscribe for more practical guidance on navigating the AI revolution. And share this video with someone who really needs to hear this message.
See you in the next one.