Storytelling Science To Hook Viewer Till End | 4 Years in 10 Mins.

Hmm. . .

So the point you are seeing of my life, That time is 2019. . .

At that time, I only cared about the views and subscribers. I used to put videos blindly. This little climb you are seeing, You can consider it as a mistake.

Year 2020. This bridge became a little steeper. So I remember that at this time we put some efforts in editing.

Year. . .

2021. I just thought that I understood the algorithm. So here I started having problems.

Where I didn't write any script before making the video nor did I make any story. Just. .

. At this point in life, I got caught in a mistake. December 22, 2022.

After this thing, I started using this formula in every video of mine. From there, our car reached the airport from the mountains. Took the flight and started flying.

Yes, it was a little bit of hiccups. But that is also the proof of life. That day I understood that storytelling is Sachin Tendulkar of the content industry.

And not just the content industry. In 2024, storytelling is the only skill. Which you can use in every career option to earn money.

Businesses do brand building with storytelling. Ever wonder what this pocket is for? Well now we know, Because this, Is the new .

Job seekers sell people things by making stories. And take promotions from there. 15% increment is good.

Slow and steady wins the race. Do you want to be a tortoise or a rabbit? But you know, storytelling can hack the brain of today's generation.

Companies do this and. . .

Influencers too Because people don't know that our brain makes a natural mistake. Which is taking advantage of the whole world today, Why don't you take it? And this brain mistake phenomenon is called PARADOLIA.

Human brain comes first in making stories. You will get an example of this from the comment box of this video. Now these are two triangles They are attached to each other.

But the circle is rotating around it. Now imagine that you have to make a story from here. And I have full understanding that many people have made two stories.

Two boys are fighting for a girl. And it is possible that these two triangles are two brothers. And the circle is their toy So tell me what story will you make by watching this scene, Tell me by commenting.

This is what we call PARADOLIA. You can see the face in the clouds. Sometimes the headlights in front of the cars look like eyes.

And the face of the car matches the face of someone. Our brain needs patterns to understand,. and relate with something.

. So this PARADOLIA is the first proof, that you have to bring stories in your content. Only then people will be able to relate with you.

Now it is very important for you to know these two points. What is a good story? And second, how do influencers use, to change their own perspective?

See, the main essence of a good story is Change. That is, how a character was and how he became That is the story. Now for example, you take Breaking Bad.

How did the world's most highly rated web series become? Because the story is only that How did this innocent looking teacher. become King Ping of the drug cartel?

So from here to here, what happened in the situation is the story. Now when I started this video, I showed you a graph. Now the flat line of this graph, From there you will signify.

that he is a beginner man. Who has worked so hard but nothing is happening. And how he reached here.

This journey between him makes the story. And till now you are watching this video Because I have not told you the climax of the story. But I gave a hint of this earlier.

Now this graph shows a positive change. Now it depends on your content. That you want to show a positive change or negative.

The videos of horror, dark, failure stories, analysis. They mainly show their change towards the negative trend. How did this person go from being a millionaire to being poor?

So there you have to show a negative change So that people can learn. If we talk about the content industry particularly. Then here emotion change also comes.

So it also depends on that Whether your storytelling will be liked by people or not. If you make people cry at the end very easily, So the change that has happened here . So people like you there And let me tell you one thing All the things I have told you.

Everything is incomplete I also felt a little pushed by this understanding That I worked so hard, but still One day I am on the top The next day I am on the ground. So how do I bring this in balance And how to get results with continuity. I started working on it And there I used this formula.

But while making this formula I found out two things. Which you should definitely know. What works in a viewer's brain When he sees a content.

If you understand this thing. Then you will not have to watch more videos on storytelling. So whenever you first pick up someone's content.

Then your neural coupling engine starts. And this is a process that runs in your brain. When you watch a content or listen to a story.

It is believed that if you activate this thing in someone. Then he can never forget you. It has the ability to activate the old factory regions of your brain.

Now you can take its example from podcast. Not video podcast but audio podcast. When the author tells you that something is happening.

The character of the story is running fast. And while running he remembers, That his heart's beat is about to stop. And as soon as his heart stops, His death is written on the same road.

He remembers his home, That the medicine is still left to be taken What is happening so emotionally? It's just a story So how many people have started imagining it for 2 seconds, Comment and tell . The narrative you are telling, How people sync with it.

That is neural coupling. You must have heard that example. Don't think about the elephant.

The man is riding a motorbike. You have started to imagine. Now we have just used this thing in this video When we said this I just thought that the algorithm has understood.

So after coming here, I started making mistakes, Here I targeted the beginner YouTubers. Or those who have just entered the content industry. They too will be a beginner like us.

So they will definitely relate to this thing. Along with it, One more thing that releases in our brain, That is oxytocin. It is also called bonding hormone.

Which keeps that connection with me. And always remember one thing in content, if content is king then emotion is its queen. If you can express any emotion with your story, then you will shine there.

. And let me tell you the best example of this which leaves a lot of oxytocin, in the heart of the viewer. 100 days challenge.

The videos of this series release the most oxytocin in the heart of a viewer. Why? Because it sticks to that creator for 100 days.

and he has experienced his journey. Like take our Ankit brother. Today is the 100th day of the 75 Hard Challenge.

Or take Monkey Magic. And even after completing these 100 days and saying bye to my father, I don't go home. The same way the chemistry teacher has.

. . The first one is Helena's Ruby friendship.

Anyway, we have understood what happens in our mind while watching a content. So now let's know what to do with this formula. There is good news for you.

This formula is not one but two. First is ERCRT and second is WHW. What?

Does it come in TV? That WWF. This is WHW.

So the first one is the emotion cycle. During your content, how much up and down is the emotional cycle, that will decide how long your viewer will watch. Now look at this graph and understand.

Have you ever made people laugh, got a little serious, and then you put a temper. So it is very important to have an emotional flow in your videos. If it will be in the straight line, then it will be boring.

And if it will be in the steep line, then it will be boring. By the way, The use of the steep line is only used in trailers. And they are not only steep.

They are like this, this, this. So it helps a lot to increase your watch time. This is the same emotional cycle that you get to see in Game of Thrones.

When everything is going well, suddenly an emotional spike comes. A main character in every season. So there is an attempt to maintain emotional fluctuations.

The science behind this is that it will also release more oxytocin. And R means relatability factor here. Make your stories relatable.

Use practical examples and make them relatable. This is a must. Where today we gave our own example in the video.

Where I didn't write any script before making the video. Nor did I make any story. Just.

It starts. At this point in life, the mistake came in the catch. And C means here is climax at start.

See, this is a very childish way. But it does one thing sometimes. So climax at start means that.

You give a hint first. What you are going to do next. And what you want to stop them for in your video.

For example, we told you this formula in the hint earlier. After this, I started using this formula in all my videos. So that you feel that you have learned something from here to here.

Now the R after this means reason of watching. What reason do you give your viewers to watch this video? You can say that I gave you a reason.

This formula. But the real reason was this journey. Which has happened between point A and point B.

This journey was the reason to watch this video. And its bio-product was this formula. And T means here twisting patterns.

Like there was a twist in this video. After this thing, I started using this formula. All I have told you about these things.

Everything is incomplete. Now the second formula comes WHW. This is used for brand building by companies.

It is used a little less in the content industry. But what, how and why. If you are successful in telling these three things in your story content.

Then you have made a good story. Why am I making this story? Because I want to tell you what is a good storytelling.

And I will tell you by relating you with my journey. And what I learned in that journey. I just told you that formula.

So all three conditions are complete. Why, how and what. But there is a problem in this.

Storytelling can't work, until you put the temper of editing in it. And I have already told you the full science of editing in my left video. So that you can sync it with storytelling.

And in the right video, after these two things happen. Understand thumbnail science. so that this triangle is complete.

I will meet you in the next video. Till then, be busy.