Behind The Brand Season 2 - Ep 12 - A WEEK IN THE LIFE AT REPRESENT FT. IMAN GADZHI

we are here in Paris at the spring summer 24 showroom [Music] [Music] why do you think um you know your brand popped off I guess like you know because you're sick bonjour [ __ ] we brought Mike everyone's been asking for Mike on the YouTube he's lost his case he's having a bad day here [Music] so okay [Music] get some jump on with that baby I wonder if they've got Nitro Cobra dude I don't even know they did Starbucks in uh Paris and for everyone that's commented on my [ __ ] when I spilled them

Costas the reason I went to Costco is because Starbucks is getting [ __ ] refurbished where we are so I've got like 100 them saying Oh Starbucks wouldn't fall over all right yeah [ __ ] no bro [Music] voila thank you oh my gosh what do you do for a living Pizza truffle oh we got filmed is heated like we missed the whole of last night and so much amazing [ __ ] happened and we didn't bring the camera it's this film was eaten yeah do you want to share an ice cream with me not

into it all right [Music] [Music] we are here in Paris at the spring summer 24 showroom hence the little initial on the wall as we love minimalism and initialism lots of isms as you can see behind Mike pacing up and down on the phone because his case never turned up for 48 hours now it's a beautiful day it's very hot there's no aircon anywhere and we're selling like crazy collection looks great I've been to a few shows eating a lot of meat and ice cream as you'll probably see because that's all Harry seems to film

Mike's had the same clothes on now for 72 hours no he bought some he had to buy some you borrow my shoes yeah two sizes too small when the Lulu Bucky guy wait is that what you bought the kit we're going to talk about these as well yeah so we're gonna put a preview of these on today or tomorrow this is Mike's latest creation we call it the studio sneaker it is part of the Apex family but a little more chunky with a lot more detail going on more premium Leathers different materials Custom midsole Custom

see-through translucent a lot more TPU bits so price points will be higher as it's not just a white leather sneaker with an easy sold there's a lot to the soul I think how many parts are in that three yeah Studio sneaker is the name of it because it was created whilst we was uh hello you okay it was called Studio sneaker because Mike and Josh drew it up whilst we were building a new studio um which we're kind of in now aren't we won't be launching until 2024 might be able to get one colorway in

the Black Friday showcasing how many four four colorways four very very easily wearable colorways nothing crazy yes that is me speaking fluent Italian wow I know Italian Spanish French for hello you're a linguist baby you're a linguist the best thing about going to the gym which I'll watch is you develop this piece of uh bone and you fall right so sit your glasses on top of it at all times so it doesn't rip your hair out with glasses around your house you've literally just outage yourself don't hurt yourself rubbing growth bro it's from doing this

with weights another beautiful day I'm turning into a mix of Mike Thurston and bogus Crawley the way I talk to you on the camera I can eat a little bit of sleep just so you know just chasing that sleep all right yeah you do you do you can't catch up and see if I told you this little guy's waving hello mate this is on celebplan.com you Googled yourself first of all you asked me too no one asked you to do that we've all been sat here in silence okay anyway George heating is 30 years old

and stands at the height of five foot nine inches tall he is a fifth person who is always conscious about his health and fitness and he manages to stay in shape by maintaining a strict diet and exercise regularly his weight is around 68 kg what's their net worth um my yearly income is 500k it says my net worth in 2023 is 10 million dollars wow Sub sub 1 million dollars keep that secret baby it says I've got a loving wife yeah the conclusion says it is clear that George Eaton has achieved great success in his

professional life his net worth of about 10 million dollars is a testament to his hard work and dedication he has earned his wealth through his business Acumen and knowledge in the fashion industry George Heaton is an example of how success can be achieved through hard work and dedication and how to lose three inches in height and 15 kilos in weight you sound like a good guy just very small it's very very small just a lot smaller than oh cycle 30 minutes across Paris just saw George can have an acai Bowl just him no one else

look no one else has got one foreign [Music] [Music] we're approved bonjour wishing you a powerful deadlift drip check yeah yeah pop up this is foreign [Music] number one is what number are we 37 okay a company called Joint Talent then it's Castor Al vodka is number five ciao Charlie sloth man yeah today we are filming all the exercises for the 247 app because we are expending the app so it's going to have the classes on it that everyone can use who follows the brand then it's also going to have a high rocks program on

it which is all programmed by Jake which is the fastest High rocks guy under 25 in the world so you know you're getting the best [ __ ] and it's all going to be free and then you're also going to get my 247 workouts which is similar to what we're already doing it's gonna be a lot more workout Focus rather than having all them different features that are in the app because people only use it for the workout so there's going to be three different programs on there now we have a full-time coach which is

Jake here in 247 everything's going to be on point it's not just going to be my random workouts that you've all been doing craps I think you're just making it up as you go along your own thinking of every exercise I know um so this is all now getting transformed it's like this will obviously like back there so I'll be able to get sex and stuff like that and that's great follow the storage these used to be like my old design rooms and offices and we've got to put all the stuff in here as well

[Music] you can't film this because you always ask for a mowers and I'm like bro I seem to get you and obviously like you're just a very appreciate it thank you you're just a very modest guy so yeah I don't really know what to get you so I was like you know what I'm very understated I was like you know let me give you my favorite travel [ __ ] so I tell you that like are you my favorite I take that I travel with this [ __ ] whatever no I really I'm a big

music guy for me like 247 it's 10 to 20 million dollars a year serious sponsored money I don't take any sponsorships because for me it's like I don't need it and number two like I want to be able to promote the right things there's only three companies on Earth that would ever response by Laura piano remember represent oh and protect like even API would have taken AP Express trip because then I would have to stop wearing like for me like protects like I think it's probably your Rolls Royce yeah the point is 247 is literally

with you guys of course I bought some of the other stuff and uh you know I like your guys jeans yeah I love all the trainers and stuff like that but the 247 is like where it's at for me because I just love the Simplicity of it I know that a lot of other people want to wear stuff that just very very minimal if if not if even no branding of stuff that fits nice it's funny because like what sells really well in 247 is the big brown and stuff yeah which is kind of like

annoying but it is what it is how long have you known about represent since 2020 right yeah and then yeah since then basically just bought all your guys's shoes Whatever It Is by trying out that's good but I love the line I'm sure you can like even when I'm in [ __ ] Cape Town and well last time I found out about you when you did that video in Cape Town running here as I I sent it to my mates and I was like dude who's this guy this video is sick you're like what you

don't know you don't know it like [ __ ] you better [ __ ] research you yeah right it's just I just my daily [ __ ] running outfit do you prefer training in a home gym or like do you like being in the environment yeah no I I would prefer to be in like a proper environment but with the right people but you know it's the convenience of having in your own home yeah and not having to travel is especially if you can bring your culture and they'll push you to walk 100 this is

like the stuff that we've got coming out next I guess it's like not not really up your street because it is quite logo like we're doing this whole 247 vintage collection just like quite good you know I never mind graphics on the back it's interesting because the brand was always like what I want to wear but now it's more like if we can tap into the things that people actually want from us not what we want yeah not being selfish with it of course it's so much better to have offices I wish I've been trying

to get offices for so long but the thing is hard to convince a lot of my team because a lot of them are in America have white kids and yeah Dubai is not really you know yes but you want what you can't have right or what you think you can't have like I'd love to know have an office so I can go anywhere in the world yeah like I'm in these small walls five six days a week that's good that's that's a disciplining culture like bro we have an incredible culture I decided [ __ ]

it I just want I'm gonna run another Marathon at the end of the year and I got one of my companies got all 75 of that company on zoom and I was like raise your hand if you want to do it in every single person raise their hands that's literally why I built this gym why I hired a coach like I have a gym in my house that's the same as this but it's small yeah I don't need this this is for the [ __ ] people in there to understand what I've been through over

the past like five years how much it's changed my life like they can do this [ __ ] it doesn't matter like what ranking they are in the company in shape they can make themselves feel better and get better mates most of the different kind of bone exactly right I can get like 20 people in one class all sweating together they're talking about it all day they're having a good a good time amazing I appreciate it boys no God all right I'll go I did bring some stuff yeah I've done wrap stuff men's changing rooms

around the left no I have another because I know you guys are gonna work my ass oh no this is yeah we've got a partner workout so 3K roll we're split up into 500 meters okay uh after that 100 push press 50kg is that all right after that 80 hand cleans so just from there to that then we've got 60 ghd sit-ups 40 deadlifts at 80 kg 20 muscle ups or double press uh we're gonna go work back anymore yeah I've done some functions here and there just started backtracking already [Music] thank you hey you

guys are beast appreciate it what was this all about yeah this is the end of the year so I did a tattoo on his leg and just the acrylic chance any allergies foreign catch you tomorrow cheers oh we're getting the chocolate Dave taking us to the jumper come and film then come on [Laughter] give us a spin as well we're twins [Laughter] all right yeah I forgot my bandana man oh good yeah you okay cool right good yeah do I pick in front of the balls destroy wouldn't come in as well I've got six I

think oh for the next two hours [Music] [Music] [Music] what do you reckon [Music] a little bit all the uh [Music]