The Psychology of YouTube

so Brett how much money have you made from YouTube so from YouTube My businesses have made $5 million in the last like two and a half years directly from my channel why why do you choose YouTube as the platform to actually Market your businesses with there's a study by Google it's a 7-14 rule basically people need to see seven hours of your content 11 different pieces of content on four different touch points and so a 30 second reel is not even close to 7 hours and it's not chipping away at it but if I can

get 10 minutes here 20 minutes here on YouTube over the course of a year if they get that full seven hours these people will literally buy anything from me for life and so it's building up that trust and it's actually a way for you to like help people people go on YouTube when they're ready to learn something and they're in the mindset of growth and wanting to better themselves and so as an educational YouTuber you're not only you building that trust over time but you're actually able to genuinely help these people's lives and help them

change beliefs go on a better path or see opportunities that they didn't see before and for that they'll show a lot of gratitude and they'll support your business business and obviously if you make content for a specific set of people and then you offer a product for those set of people it just makes much more sense as a strategy from what you see like at this point you've clearly done this successfully where are most people just really dropping the ball when it comes to creating content and developing that seven-hour touch I think most people need

to understand that it's about if you're making content who are you helping and how are you helping them like why would someone watch this video and how is it useful for them at what stage are they at right now and then where are you taking them I heard someone say the best person to make content for is you're the person who you wanted to learn from or things that you needed uh years before in in the in the past so you're making content for your previous self MH um is that something that you would kind

of recommend I don't think of it like that right like I'm not like looking at my past self like how can I help you I'm looking at like future opportunities with new technologies that have entered the world with my understanding of other business models how I'm seeing things how can I combine these three pieces and show people A New Path that's opening and guide them to that path and so that's more of just like it's like more conscious strategy of like what is trending in the market right now what is new and where is an

edge if you're on the bleeding edge of this and then like kind of showing people where that's going that's kind of interesting man so you're talking about identifying new trends and then capitalizing on that with the knowledge that you've already received yeah so you need to view YouTube like YouTube is a game like I literally view it like a video game right and attention is the currency those are the points you're trying to earn so you want people's attention and so you need to be as as possible of all the different variables and skills that

it takes that are required to capture attention and then convert that into money for your business and so that's all based on what your business is firsthand and then how broad you're trying to make content to attract the widest net possible of people and so with content like every keyword on YouTube there's a c certain amount of search volume so like let's say the word SAS has three million people okay 3 million people are searching that and then you look at the top 10 videos on SAS that week and you see that the best videos

are getting two to 300,000 views the top three are each getting around a few hundred thousand views and that's kind of the full liquidity of that search volume that week so the amount of attention you can capture it's up to three million views and if you make the best video on this topic this month you could get up to 400,000 views okay and then if you make the right video and you capture the right amount of attention you can offer them into a full-blown SAS course and then monetize that through like a $200 to $300

course okay so that is like the lens you need to look at it I see a lot of people looking at YouTube like they just want to make personal brand content and they're going to make a video and they're like why isn't this getting 100,000 views but it's because they made a video on a social media marketing agency that's in the title and objectively only 10,000 people are interested in social media marketing agencies so YouTube has gotten so good at serving your content to people who have very Niche interests and want to see that so

the biggest cap is how big of the market you're playing in and how much liquidity there is with the audience that's interesting it's like you're basically saying there's a market cap for whatever kind of content you're making yes CU it's not like like who's going to be interested in software content that hasn't been watching software content you know like a random person is not going to be interested in the word sass if they've never even heard the word SAS and so there's like you can game it like with your titles and your packaging and where

you can basically essentially like keep it really broad so like if I my best example is the newsletter video that I have I never made a newsletter video on my channel before none of my audience is newsletter based but when I posted it it was a one out of 10 and it got like 200,000 views right away and this is mainly because the title was a oneperson business you can start today and the thumbnail was just me on my computer like with a high like a crazy expression and so if I put a newsletter business

you can start today I immediately cut out every person in the world that isn't specifically looking for newsletters and so me having that context in the packaging opens up the audience potential to like 30 million people instead of just 3 million people okay now that I have them in the video let's say they got clicked into it if the very first sentence I said was I'm going to show you guys how to start a newsletter today everyone's gone because they've already heard about a newsletter they've already made the decision that newsletters aren't interesting they don't

think newsletters are a new way to make money they have all these preconceived beliefs and so it's really important that when you start a video you're meeting people where the expectation was set with the title and thumbnail and so when I'm saying it's a onep person business you need to start today the first three or four minutes of this video I am not saying the word newsletter and I'm only talking about all the benefits how much money you can make from this new opportunity kind of like egging them on in a way about what the

opportunity is then I hit them with the newsletter two or three minutes into it and then from there I want to objection handle so I'm like it's actually a new way to do it this has never been possible before then I talk to all the future Tech trends that I was referencing earlier of how you can actually apply newsletter in the most modern way to do it and I like how you said like I objection handle in the beginning and um you mentioned something earlier when we were speaking um about even the title can be

an objection Handler for the the thumbnail so thumbnail is kind of like to gauge you like kind of some kind of interest and then the uh the title is to overcome that objection and then you're overcoming objections in the beginning of the YouTube video itself yeah I don't think people understand how important language is like one word can tell you like three sentences of information if it's used in the right order and so the difference between that video getting 100,000 views and that video getting 10,000 views in the first day is literally me putting a

oneperson business or a newsletter business that one word in my title is objectively the difference no matter how good the video is is objectively the difference between a million people being interested and 100,000 people being interested and then the rest clicking through and so that is like one of the most important subtleties of content is I see like people I literally a kid yesterday randomly text me he's a Drop Shipping YouTuber he gets 10,000 maybe 20,000 views per video which is pretty standard in Drop Shipping since it's such a mature market and so he asked

me like how could I get 100,000 views on this video what is the difference and I read his script and literally the only difference is how he's framing it and so the video is this new AI tool that will let you copy any Shopify store like if you see a Shopify store you just click this tool and it will build you the entire store with the product and everything and so what he did in the very first sentence this is how he spoke to the audience he's like what if I told you there was a

way to copy any e-commerce store Page in a matter of 30 seconds okay well now you need to know what an e-commerce store Page is you don't even know what is 30 seconds fast or slow and so in his first sentence his paragraph his first hook he's cutting out millions of people and only allowing this because 20,000 people have that context only 20,000 people have that context of what a store Page is what a Shopify e-commerce store is and if 30 seconds is fast and so all you need to do is change the frame the

rest of the video will be the exact same but change the frame of like everyone knows that making physical products is the great way to make money online but the hardest part is knowing what product to sell because you don't know if it's popular well what if I told you you could go to any Shopify store see how many sales they're doing and in one click of a button copy their store now this might be illegal so stick around or whatever to find out if this is actually something that you can do because I did

tried the tool myself got my first sale and I'm going to show you exactly how you can do this to make your first $10,000 online you can not only get value out of that if you know what Shopify is if you know what Drop Shipping is that hook still applies but that one sentence at the very beginning everyone knows that selling physical products is a great way to make money online and then going through the problem and then saying how we're going to solve that applies to both broad people and your core Shopify audience so

that is the literally that is the only difference is the context in which you're speaking to this person and the assumptions that you're making with the knowledge level that they're at that make sense yeah that makes sense 100% so so one of the because you know we've been talking for a little while now one of the interesting things that we've gone over is how okay you can play The View game The View game is going to get you views but it's going to get you a broad audience or you can go in with that super

specific cook cut out 90% of the market but now those views are actually worth money those are like that's a solid amount of audience that is probably going to convert right so uh I guess my question for you is do you think most people should when they're starting should they go for views or should they try to narrow down on who's actually going to buy from them it is so subjective based on the person's goals and what your business is right like if you make a course on how to code then you just make every

YouTube video a 30 minute to an hour long course on how to code and it's like entry-level coding stuff and then you have a 20-hour course to take people from basically your YouTube channel takes them from zero to one and then your course takes them from like 1 to 100 okay so that you're just doing technical trainings and you're okay with 5,000 10,000 views because you can sell this course for a th000 bucks because once they learn how to code they can make 120 Grand $300,000 a year at a tech job okay the other side

of this is Mr Beast he can get get billions of views literally billions of views but he can only sell a $1 chocolate bar because people are just there for entertainment and they're all different and so he can't like create some valuable product that was actually going to impact their life or make them money so he gets like point he gets like half a cent per view maybe at most where these coding people can literally make 10 bucks per view if you look at it that way and so it comes down to your YouTube strategy

so for me I wanted to do personal brand coaching and so I was like okay I'm going to start making personal brand content well then I make a personal brand video on my channel I know my content is good I know everything it takes to make a video that gets 500,000 views but the market cap for personal brand content is small on YouTube and so okay then I'm like well that's fine because these people are going to pay me five to 10 grand for coaching directly that's a lot of money I'd only need 10,000 views

and I can still make millions of dollars well the problem for me so that would be the strategy right like that would make sense okay be fine with 10,000 views for personal brand well the nuances here is that I am selling myself as the expert at personal brand I'm going to teach you how to get 100 thousands of views but then you look at my channel and it only has 10,000 views per video and so the strategy starts to hurt itself because it's like if I'm even though I'm making the best video possible and getting

the maximum views based off this search term and the liquidity and the attention Market there even if I make the best video possible I only get 10 or 20,000 views that's a win internally but the perception of people outside who want my coaching are going to use that vanity metric against me in their buying decision and so this is how you need to be thinking about the strategy and so the strategy has evolved where it's okay I have to play The View game and then I need to point to that external success where I get

100 to 200,000 views per video like I can teach you exactly how to do it look I'm doing it right now so you can trust me how do I get that offer in front of them I can run YouTube ads on my videos beforehand and so that was like the took me like a month to figure this out get the data and to make this decision but that is how you need to be thinking about your strategy for Content like you start with your product then you have a Content strategy around that and then if

you want to play at a very high level you can start making multiple strategies on different channels so like if you wanted to cast a wide net you could make Vlogs and so I have one coaching uh student who does like travel videos so he has one channel where it's like credit card points and then he has one channel where it's travel how he travels for free from those credit card points and so the system that we've created now for him is to do two separate channels where one channel is meant to get like 200

300,000 views per video of like first class experiences so it's kind of like I traveled from I traveled on a first the most expensive flight in the world for 72 hours or whatever it is and then he's showing this like luxurious side and then in the middle he's like by the way I paid for this flight using credit card points if you want to fly for free go check out this video and that video is linked to a new channel where he's teaching people all about credit card points and it's basically an affiliate business model

for signing up for credit cards and so the way YouTube works now is you have to your format has to be consistent on each Channel and so I used to be able to make a 10 minut SAS video then a 2H hour long podcast and then a 30 minute marketing video and it would work now YouTube really wants each channel to be hyp specific like TV back in the day Comedy Central was comedy shows uh Discovery was nature shows history was history like it's not mixing and so YouTube needs to be treated that way and

so if you want to play the game for views you just need to consciously make a format that you know will appeal to a broad audience and can get the 200,000 views like luxury first class experiences or luxury cruise ship what a $10,000 per night cruise ship looks like that's going to appeal to anybody who's even considered going on a cruise and then funneling them down to another Channel that's more technical all the different ways to get credit cards what are the best credit cards how do you use the points all of that and then

sell them into your product and so it's that conscious intent with the strategy and knowing that even though 300,000 people are not going to be interested in credit card points it's still a wide net it's still letting know letting people know that you can do this and it's possible and it could actually like create more people that are interested in that down the line and also people who are interested on that now know that you have a channel that exists for that so when you think of YouTube strategy it needs to be I call it

a Content thesis is basically what I just described is what is the thesis behind this content why would it be interesting to people is it attracting the right people that are going to be interested in my product okay if so here's how we convey it on the channel here's where we send them to convert them so we're building YouTube as a funnel to get money to our business but now we have to build multiple channels to funnel to our core channel so then we can funnel them that's just where you get if you look at

Ean so I like study everybody on YouTube all the time if you look at Ean a year ago he was getting a million views per video right and then he would post a vlog million views he would post a 10-minute educational video a million views now his strategy kind of changed now his main channel is just 10-minute videos where it's like the seven principles make your first million dollars but then he also has a vlog Channel and if you look his Vlog channel is actually getting more views than his main Channel right now so his

views didn't go down they just spread out and so now he has the Vlog Channel that's getting the most views he has his 10 principles video which is like giving them the right mindset to make money and then he has Iman godi extended which is actually teaching people smma which is flak he got in the past but I also think he realized that he needs to nurture people further before selling them into his course and so he has this like three Channel system where it's okay if you like the lifestyle stuff lifestyle Vlogs he has

all these nice cars super appealing to a lot of people that can get millions that's the wi net let people know who he is then once these people like huh I want to live like him they go to his main Channel where it's like seven principles to make you first million dollar where it's like mindset to make money which is still pretty broad still get half a million views but then his sales engine his business is selling courses and so then he can send you down to a vssl on that channel which is teaching you

all about smma and you can follow that channel consistently to get more tangible advice that will actually add impact and so he'll make way more money per view on that channel but it could all start with the Vlog Channel on his main Channel and then obviously has big day and these other companies that the Vlog channel would be a better match for his energy drink company and then his main Channel could be a better match for his glasses because that's only a $20 $30 product but if you're learning how to make money you want blue

light blockers and so he's found these channels vog to big day main channel to glasses extended to $3,000 course or whatever it is but they also can all trickle down into each other and that's just the way YouTube's working he used to be able to do all of this on on one channel and it would find the YouTube would take your Vlog and find the Vlog people on the same channel now they're punishing you if you're Crossing formats because they want to give more smaller channels opportunities and so you have to perform at the same

level on your Channel or else they'll view it as an underperforming video If you're not hitting your consistent average on your channel for like click through a avd that's at least how I perceive it I am looking for entrepreneurs who want to grow their business through YouTube I have grown from 0 to 450,000 subscribers in Just 2 2 and 1/2 years but what I learned in the process was the content that got me to 10,000 subscribers was completely different than the content that got me to 100,000 subscribers when I started out I was doing everything

alone I would just pick up a camera hit record and post but to get to 500,000 subscribers I had to bring on a team of experts now I can lean on the experience of experts who flat out know what works and what doesn't it helps me make way more quality content much more quickly so if you want to surround yourself with YouTube professional and work with me directly I have decided to offer ongoing content coaching for a small group of 30ish entrepreneurs we will give you Hands-On support with your strategy your ideas your titles thumbnails

script writing and more so if you want help making long form content that consistently gets 100,000 plus views and actually turn those views into customers click the link directly below this video and fill out an [Music] application damn yeah it's so it's so crazy dude CU like when you were first telling us all this info it was just like so mind-blowing to me because the way that I saw YouTube is just not even close to the reality I'm assuming most people are the same exact same way they're thinking okay I have to post a little

bit of this a little bit of that throw it all on one channel whatever hits I'm just going to do more of it like literally yeah yeah just like throw at the wall see you what stick but um it seems like the the people that are winning they're winning calculated they're winning for a reason 100% And like you said with the content thesis adding everything in making sure that you know who you're trying to Target looking at that market cap seeing what the actual goal is of everything and then creating a strategy backwards behind that

that's that that's really where it's at now yeah it's too competitive now like this is I view it as a competitive sport like a professional sport like attention is a scarce asset and you can't just you know it's gone to the days where Casey eack can just make a vlog every day and everyone on YouTube is going to see it just because he's getting the numbers you know now it's like they're serving Niche content to Niche and you were competing with everyone making content in that Niche and so you have to be dialed in with

your uh with your intent basically okay so so this is that now like the new way of doing things YouTube's honing down they're serving everyone very Niche content brand new it just changed they changed their algorithm from basically if you had a large following you would the video would get indexed into all of the videos so if I made a newsletter video Even though I never made newsletter videos on my channel before I can make a newsletter video and it would get indexed for that search term and everyone can find find it but then my

core audience would watch it and that would give me a compounding benefit when they're comparing against other newsletter videos does that make sense 100% but now they're taking your core audien's uh performance first and then having a channel average so if you usually get a 5% click the rate and 3 minute avd if you get below that they're not going to index it with newsletters they're just going to view this as a bad video in general that is not like law but that is at least how I've been thinking about it and since I've changed

my strategy based off that I've done my Channel's grown a lot recently and I was in a really low like lull at one point that happened yeah yeah 100% okay got it and I mean it's brand new yeah it's brand new 100% gotcha but that's good for new creators and that gives you confidence for your own channel if you're making a new channel because if you know how to make good content then you know how to go viral you know how to get 100,000 views if you're following everything I've discussed in this Jordan Welch just

made a new channel called J Welch so Jordan Welch has like 1.5 million Maybe almost 2 million subscribers by now on his main Channel and he'll do man on the street interviews he'll tell people stories of how they made money or he'll do some like challenges so it's much broader audience but it's very high production takes a lot time a lot of time to do and it's just High effort and so he made a second Channel where he's just sharing his actual genuine business advice and that video that first video on that channel got more

views than his last video on his main Channel and there's a lot of reasons for that mainly he did a really good job of framing himself he was sitting on like this super nice balcony with an infinity pool in like Italy talking about how he made a lot of money heed a lot of psychology principles at the very beginning of the video but at the end of the day YouTube still recognized that it was his face and it was Jordan Welch and so even though no he had no subscribers on the channel it still got

sent to everyone who follows his main channel YouTube figured that out through their algorithm on the back end and so if you have a well-known established brand making new channels you will still get the benefit of that or if you're completely starting out they're giving you an opportunity to get in front of people and if you make truly great content you will get a million views on your first video for sure for sure so okay one of the things you said was he used a lot of psychology principles to make actually make that a good

video so what I mean you don't have to dive into him but what are those principles that everybody should be taking advantage of I'll dive into him for sure I want to preface this that everything is psychology if you understand humans you understand the world and content is the exact most perfect analogy for this okay so I don't know if Jordan does this consciously but I can explain exactly why his video worked I think he does it consciously because he know he knows what he's doing and the people who win know what they're doing okay

so when he started that video he was obviously it's just a video of him talking for 17 minutes basically about how he sold a software company for millions of dollars and now he's depressed there's been a very big popular trend of people being authentic on camera with no Cuts just raw which the only reason I say that is because you can not cut a video and talk for 17 minutes and lie and manipulate people like it's not like people whatever I I'll go in whole different every I don't want to get into it right now

I'll save that for later if we want to get there okay but I totally also get the appeal so I'm not knocking it right but with him I think that people that are watching YouTube like you guys when you were saying your approach when the beginning was completely wrong you think that that is just this dude is a rich guy he turned on the camera and started talking from his heart I know for a fact he chose to frame himself that way specifically he made sure that he was sitting on a balcony in Italy there

was an infinity pool right there and I don't want to call this out but when he hit record on the camera I know for a fact he intentionally hit record so you could see his hand come away so it felt like he just hit record and he's talking and he also chose to use his body or his left arm to reach across the camera where his Rolex with the diamonds right here was the first thing you see and then he's talking to you like this and I don't think that's a negative thing I'm not calling

him out for it I just think that's I think it's extremely intelligent and a sign that he knows what he's doing with content because people are attracted to that and it objectively works he's the whole message of the video is amazing like money is not going to make you happy money is not what you should pursue you should pursue your craft and do something you're passionate about because that's what's going to give you fulfillment great video but I know that that was conscious and intentional at the very beginning because your hook is everything and that

framing if you say you're a millionaire and I just sold my software company for Millions but I'm sitting against a white wall and there's nothing around me and I'm wearing a black shirt with nothing on people aren't going to trust you or believe you and so he knew that he needed to set his frame in the very first minute because he wanted to get a million views on this video and so he knew that he's going to get a lot of people who don't know who he is and so he's going to tell you he

just sold a software company for millions of dollars but then people are going to be like did you really then they see the house then they see the view then they see the infinity pool then they see the Rolex and he made sure I have all the nice watches I have all the nice cars on this $100,000 vacation that's all he says for the first minute just to validate himself because the frame matters who you are matters because people don't want to listen to people like if a homeless person was on the street and he's

tried to give you life advice you would literally do the opposite of what he told you because you don't want to be like him and so he set that frame because who the advice comes from matters and so he sets that frame for the first minute that's all he's doing and it's psychology it's social proof who he's friends with it's Authority what results he has it's basic like showing lifestyle so he looks and then also trying to be relatable so the whole point of that video was I made millions of dollars Authority I'm friends with

all these cool people social proof and then but I don't like the money the money isn't worth it don't pursue money which is another psychology principle of likeness oh he's just like us he's humble he's kind and so that is not something that I think he the way I'm explaining it can sound like you can like really engineer it in an evil manipulative way that's not what he was doing but I can objectively look and that's why it worked no that makes that makes sense like even if you have a positive message to get people

to get hooked and pay attention you got to shock them a little bit with something or just get them get them lead them on dangle the carot a little bit Yeah Heros talked about this in a recent podcast where he was talking about content and he calls it setting the frame but if you watch his content he'll have like he'll let's say they did like a eight hour presentation at like one of their school masterminds or something the first 20 seconds of the video it's actually him sitting in the studio it's like this is the

best this is the if you he basically says if you want to learn how to make money through organic content this is the best thir 30 minutes of The 8 Hour Mastermind we did in front of five students and if you don't know who I am I'm Alex Heros I sold my company for 60 million and have a portfolio of 250 million you're going to really enjoy this so we set the frame every sentence he said was a different psychology principle because he knew people have those objections he said exactly what the video is going

to be about so if you want to make money with Organic content then he used a social proof I was at an 8- hour Mastermind where 30 people were listening to me speak so he's important Authority and then he tells you why you should listen to him his result so you believe the frame that you should listen to this person because he made $60 million and that's all he was doing and then it goes to the actual video which is in completely different location so that's how important that first 30 seconds is with content and

that's how you need to be thinking about it these psychology objections 100% that makes sense so we're reading that book influence yeah yeah that's what it's all from yeah it's all so like um so how how important is it to use like a combination of all them together yeah so there's there's six but you don't it's not necessarily about using all six it's like I would always try to use like two or three within a video and especially in the hook so there's like this what are the six the six are scarcity so there's only

like limited spots available uh it's Authority like you actually have credibility who you are people want to listen to you you have been successful social proof other people are doing it like if there's a fire it's like a survival thing like there's a fire in a room and you see people running you don't need to actually go look and see if there's a fire you just start running because you know they're screaming for a reason there's likeness or commonality like like buying from people who are similar to them so if someone calls me on the

phone and they have the same references as sports teams I like they have the same accent as me they were from my hometown way more trustworthy where if an Indian accent talks to me I like I'm a little bit resistant and that's not like that's just like any accent absolutely racist psychology but it's just psychology and so uh the other what are the other two you made me laugh uh urgency like you need to buy now this like this is brand new this is a new opportunity you're going to fall behind if you don't and

the last one reciprocity like if I give you something you feel obligated to give me something back it's like something that like religious cults do they're going to like give you a Bible or they're going to give you like a flower and then since you they gave you something you then feel obligated to give them something back which is why favors feel good between humans and so all of these are like layered into your content and that's the frame you need to be looking at it like your checking boxes on psychology principles and so like

some of my videos I'll open up a social proof like if I want to get someone interested in SAS I'll be like everyone's doing it Alex Heros Alex Becker SAS Sam oven SAS I'll literally lead the video like that with one of my most viewed videos and then I go and by the way I've made money or I've made three sass myself so you should listen to me and so and in this video I'm going to show you exactly how you can make a million dollars it's their desired outcome so those six uh psychology principles

are a different way to get these people to listen to you so if it's social proof it's not you telling this person hey you should listen to me do what I say because a lot of people are resist to that i' be like everyone's doing it then like huh I guess everyone is doing it then maybe I should if you say Authority like hey I made $8 million this year so I know what I'm talking about you're not bragging you're not hounding like a two-minute story about how great you are it's just hey by the

way I've made $8 million doing this so I'm someone worth listening to and then reciprocity is like here's a free resource here's a free script template here's a free something and that way it's free value like wow this actually is impactful and help me change my business right here right now this person actually knows what he's talking about thank you I'm going to keep watching him or then I'm going to buy his product so you give something first then they give you something back so these are just little like weapons that you can use at

certain aspects of your business to disarm people essentially is how you think about it because everyone's skeptical everyone thinks course gurus are scammers and so you have to be layering in these just proven psychology principles to get people to actually trust you 100% so those are like the six principles from influence which are like the social dynamics but there's also like the key part with like Heros saying if you want to make money through organic content listen to video like clearly defining what the video is or clearly uh stating the or clearly stating the desired

outcome if you want to make a million dollars in your 20s listen to this like hard claims of desired outcome what the video is about and how we're going to achieve the desired outcome are also very important parts of content so it's like mixing those three things what the video is about what the viewer's desired outcome is what do they want to achieve and then clearly saying how we're going to achieve that and then mixing in those psychology principles so Alex Heros sass Sam oven SAS everybody's doing SAS me I've made five different sasses and

made over $5 million in the last year loan so today I'm going to show you how to make a million dollars with your SAS in five simple steps those are like the different components of a hook and you can mix and match them but that's kind of the art form all while making sure that you're keeping it Broad and not siphoning off too many people when you think about businesses growing their sales Beyond forecast like Feasta BS by Mr Beast or a legacy business like Mattel sure you think about a product with demand a focused

brand and influence driven marketing but an often overlooked secret is actually the businesses behind the business making selling and for Shoppers buying simple for millions of businesses that business is Shopify nobody does selling better than Shopify home of the number one checkout on the planet and the Not So secret secret with shop pay that boost conversions up to 50% meaning way less carts going abandoned and way more sales going so if you're into growing your business your Commerce platform better be ready to sell wherever your customers are scrolling or strolling on the web in your

store in their feed and everywhere in between upgrade your business and get the same checkout as Mr Beast sign up for your $1 per month trial period at shopify.com wgmi all lowercase go to shopify.com wgmi to upgrade your selling today okay so the psychology principles are obviously crucial to making this all this stuff work what if you know you mentioned six and some more um as well but what's the number one most impactful one psychology principle yeah for YouTube for Content I think every time you have to State your Authority like every video Alex Heros

is going to have to say that he sold a company for $60 million he has a portfolio company of nine figures almost every time he'll do that and if he doesn't he knows that he's talking to his existing audience and the video will only have like 50 to ,000 views so interesting but if you look at his videos that are broad like so he made one recently that's like uh 20 pieces of Life advice for men in their 20s so he knew that this is intentionally a broader concept because there's a lot of men in

their 20s who need General Life advice and so he knew this was a broader video and so in that one he made sure to say this is how much money I've made this is the age that I did it at this is why you should listen to me essentially and so he chose that piece of psychology to layer into a broad video because he knew that these people wouldn't have seen him before so he needs to say his author he needs to say exactly what they're going to get out of this and why they should

listen to him so he chooses those psychology principles for that concept but when he's doing a more technical video like the organic content one he doesn't have to say he has a $250 million portfolio company and so it's all about he says value per second in his his words so literally the difference between a video retention like if you go on for two sentences too long the audience already understands or doesn't need they're going to get bored and leave so the first 30 seconds is so important and that every word needs to hit or every

sentence needs to hit with precision and be as short as possible to get that message across like I don't I all I need to say is I made $8 million with uh content on YouTube or whatever that for me it's five million I made $5 million wor content on YouTube I don't need to say I made $5 million wor content on YouTube over three different years with four different types of content at first I was talking about this then I was talking about this so you guys should listen to me I just need to say

those five words I made five million dollars on YouTube that's it anything longer than that is like me trying to make myself sound cool and doesn't serve the purpose it's like okay check that box check that psychology box check that box and you just need to be aware that are we going for a million view video with a broader audience in mind that doesn't know me probably okay then I need to provide my authority I need to tell them how much money I make I need to tell them what I do and why they should

listen to me and that I was like them so he'll make he makes sure to say I made x amount of money in my 20s so that way anybody that's in their 20s like okay I should listen to this guy because I want to make this amount and he did also did it in his 20s so the information is relevant and so it's like choosing that very strategically based on who you think is going to see this video and so if he made a video that's going to be seen by his core audience he can

just use hey if you want to make money as an entrepreneur for organic content this is the best part of the eight hour conversation we had check it out super short but if it's for the men in their 20s he needs to give an extra two or three points of psychology okay got it so it's like a different bullet or a different weapon for whatever type of audience you're appealing to right it's like what is the product for this what is the goal to video who going to see this video do we want it to

be a million view video okay then we're going to go for men in their 20s that's a bigger Market than entrepreneurs selling info so if it's men in their 20s and it's going to be a broader market then it's going to be new people so I need to give them the full context if it's my core audience I need to speak to them with the context that's already assumed so we assume they already know algebra and so I'm going to teach them calculus but if it's for men in their 20s I just need to teach

them addition and subtraction and so I need to say say it differently but that's all done in 20 seconds into the very beginning but if you look at any retention curve on YouTube 70% of people are dropping off in the first minute so that first minute is super it's like this balance of like I need to say as much as possible I need to message as much as possible in the fewest words as possible to get my point across to make sure they can trust me to know why it's good for them and what they're

going to learn specifically I need you to do that as short as possible and then get into the video and then deliver on that that's like the formula for education so the shorter you can do it and the more message the bigger message you can communicate the better your video will do what should the call to action be on a YouTube video like what's the most effective one and do you recommend people leave one on every video yeah no so I would recommend selling every four videos like if you hard sell on YouTube every four

video you actually do a hard sell um now caveat here is you can do a call to action to a lead magnet and that will trigger reciprocity so if I do like uh let's 10minute videos are the most the best format 10 to 15 minutes for Education people four minutes in 5 minutes in you have a call to action you only sell on the fourth video but the first three there's a lead magnet that captures their email and provides them value so that is basically the 7-Eleven 4 rule they watch 10 minutes of content if

they're serious they get a lead magnet so you're triggering reciprocity you're giving them value not only that but now they're consuming more hours of time with you on a different touch Point that's the four right it's seven hours of content 11 different pieces of content and four different touch points so YouTube email uh landing page or Instagram so like that four different places and So within the video 10-minute video 4minute call to action to a lead magnet trigger the reciprocity have them spend more time with you in that you have their email now email them

when your next video is ready they say the next video new lead magnet nurture them further get that time throughout four videos if you do that like a zigzag path of getting them towards their outcome you can sell them something to help them get them to their outcome so it takes four videos to get them from zero to one and the hard part is not getting them the outcome it's getting them to process understand decide that it's right for them take the first steps on their own and then they're in the position where your product

can take them to that next step like Alex Hero's whole content thesis is I'm going to help entrepreneurs go from $300,000 a year to 3 million and once they get to 3 million I'm going to help them go to 30 million and I'm going to invest in their company and I'll own the company but they'll have so much built up 7114 that by the time they're at 3 million they'll attribute that success to me that they're going to Cod through me to get that because his private Equity business is all about deal flow so it's

genius it's so intentional why he's doing what he's doing that's what I think most people don't understand or think about when they start making content they're like alexos is making content that means I got to get on camera and talk too it's like that's all they're thinking about where alexos is like I'm gonna enter extremely competitive extremely lucrative business private Equity what does Private Equity need deal flow we need businesses to let us invest well why are they going to let some guy who just made 60 million selling gym courses invest well hm well they're

probably not they're probably going to choose the Wall Street guys they're probably going to choose the multi-billion dollar players the Silicon Valley VCS over me so what's my angle based off of my skills well I know info I've been making content for these people I'm going to make very valuable content on YouTube I'm going to commit in investing time into educating them giving them everything for free that they'll feel so indebted that they will choose me and that's how I'll get deal flow and content is the engine to open up that door where private Equity

people aren't looking at that that way at all so he found his angle based off his skills which is the book mastery by Robert Green 100% which is such a good like we've talked about this a lot but it's just such a good like thing to put out there which is like you don't need to make content like we've questioned why we're making content like a thousand times because like Ser I don't think you should yeah like okay for our business model like just the honest truth is like we don't really need content I mean

but like we were telling them earlier like I mean just making these podcasts and meeting new people and all that stuff that's a massive add of benefit for us but there's just not like a necessary need for us making content it's just like not really there yeah this is where I'd like to talk about like people like projecting you know again back to that it's essentially like I think everyone since you see creators online since they're so visual visible they're way louder than every other belief and so all these people who are actually really good

operators of businesses like my friends here they're my age they have a literally started a billion dollar hearing a company in four years the guy the CEO literally will walk away with hundreds of millions of dollars by before he's like 29 insane he comes up to me and is like thinking that I'm in the right position and he's like guilting himself like dude I should be making content I need to be Mak I'm like bro you have a billion dollar hearing aid company I have I make a few million dollars on YouTube and I am

like one of the best at what I do like it's like the upside for you doesn't even make sense and so but they have this guilt and so I see all these entrepreneurs operators who tell themselves they need to make content but then all of the content creators like me I just like making content and I'm kind of just like pretending like a business person you know like trust me I'm running a software development agency running I have a technical partner my job is to get customers my content gets customers that's what I do and

I love it like I all I think about is making content all I think about psychology and writing scripts and educating people and helping them get to this point and having conversations with people like you and running my podcast to attract people for my software development agency but that is true to me and that is my game and so don't guilt yourself if you're a Savage operator and you're doing stuff that works to make content unless you as intentional as Heros for why he's making content because Alex Heros is a full-time content creator he is

not he is playing business on YouTube if you know what I mean Ila is the operator She's the One hiring people she's the one interviewing she's the one staying on top of teams doing all the management calls doing all that and she likes that that's her game and so people need to understand who they are and what they're naturally interested in and understand the role that they should play in a business right like any billion dollar business is hundreds or thousands of people it's not the CEO and so it's like know your role play your

game if you like making content if you like teaching if you like writing scripts and you like making videos you like making thumbnails you like that stuff that is a very valuable skill set for a business but it is not a requirement to run a business for sure same thing with operating I can't operate for the life of me yeah I can barely if I have one call during the day my whole day is ruined you know like I need creativity I need Freedom right not organize at all so that's my strong advice from someone

who loves content only do it if you're ready to play that game Ean number one thing I respect about Iman is he's always known exactly who the he is he is a content creator he plays the Life Style game better than anybody he knows exactly who he's targeting he knows exactly what he's selling them he knows that he sells courses he knows that he's has an education business he knows that's virtuous and he knows the game and he plays it harder than anybody and that's why he wins he's not worried about what people feel about

him how people think about him he has his principles and he executes yeah 100% but your boy that's making hundreds of millions of dollars he literally thinks that attention is worth more like he not maybe not thinks that you want what you don't have right it's like when we were at the Starbucks the lady like immediately ask me what I do I say I'm a YouTuber and she freaks out they get all excited right so they they see that and see that's a different type of attention but when he goes to New York and he's

talking to the CFO Shopify he's getting invited these dinners of like elite elite players I'm like I'm just a little YouTuber that gets 10 100,000 views on a video you know it's like these guys have 50 people like me on their payroll making videos for him like that's a way bigger operation and so it's just the it's called local status but it's it's interesting though because um like when I was with Patrick the the the guys that made more money than him even or like the big players they would kind of worship the whole attention

thing like they literally look at him as the Authority for that reason too I mean that is the benefit right like you have the people see you and so that's just like that builtup trust like Elon didn't need a social media following to build Tesla but once he did build Tesla and defied all the odds he became the most followed person on X and now it's a double like now all Twitter or now all Tesla needs to do to Market their cybertruck release is let Elon post a tweet so like obviously it's a huge important

element but for every Elon must that have the company and the social brand there's a hundred people who have billion dollar companies that you've never heard of if you watch any podcast with most billionaires on YouTube they have like a thousand views like the smartest people get the smallest View use because their knowledge is so Niche and so Advanced that it only applies to a thousand other people yeah makes sense and so like that's where like that's literally where I think my advantage is is like I can understand how the billionaires speak I understand the

big words I understand the technical jargon and then I can just translate it to the everyday person and explain how it's good for them that is the only reason I'm successful on YouTube because I'm conscious of that and that's how I operate I can just I know that if I use certain set of words more people will understand it it'll get more views where if I want to stroke my ego and use big words and talk to this hundred million SAS founder and use all this the industry slang you're cutting out anyone who does like

if you say a sentence they don't know one word that you're saying in the very first part of the podcast they're gone because they feel like left behind right but that could be used super strategically too so that if you do decide to do that you can get a higher quality audience have that audience convert more yes all that your content thesis so my content thesis for my podcast is find people who are making 100K a month so and it's a achievable so it feels achievable but they've reached more success than 99% of people have

so they made a million dollars but they're close enough to it that they can teach the people how they went from 10K a month to 100K per month so it's a level of achievability and where most people aspire to be and I teach in the context of you make 10K a month you kind of know how business works this conversation will help you understand how to get do 100K per month that's my content thesis and I know that that range if I wanted to get a million views I'd be teaching people how to make 10K

a month if I want to get a few hundred, more quality people I talk about how to make a million dollars a year or 100,000 a month and if I want to just stroke my ego and talk to the smartest people in the world and I have a VC company and I want deal flow like I want to attract the smartest WIC combinator Founders I will use the biggest words possible and get the most successful Founders possible that these people know and I only need a thousand views but I can make more money than both

those people it's just knowing your game okay so it's somebody's day one of deciding they want to start a YouTube channel what's the process they got to go through okay so we talked a lot about like strategy how you need to think about the liquidity Market size all of that so I'll leave the woowoo stuff away essentially there are like six skills to content and you have to put intention into each one of these so most people are going to teach you that you need to come up with the idea first and make sure it's

like a banger idea and make sure it's a big enough market you're not siphoning anybody out so the packaging needs to be dialed in the packaging you need to make sure you can find a way to make a broad title broad thumbnail that will attract the most amount of people without saying how to start a social media marketing agency because only 10,000 people will be interested in that so packaging thumbnails essentially are trying to gauge Intrigue and you're trying to put an idea in someone's head and that idea needs to be brought and so you

can use psychology in thumbnails like most people want to are six times more likely to run away from pain than they are towards pleasure uh you need to do a Jos before after you can do all these different methods and you can find packaging that works on other channels and take inspiration from it but you never want to copy someone's title or thumbnail word for word title you can get away with as long as it's in the context of what you're doing but if you copy your thumbnail people will feel like they've seen it before

and it won't feel fresh and they'll sub subconsciously notice that so with thumbnails it's really all you're trying to do is put an ID in their head you can lean into psychology but you need to follow the three element rule which means like you don't want it to be like your face and then a logo of the company and then two apps you're going to talk about then text on the left and then different noise in the background you just want your face one clear image and then one other element right so it's like my

face $10,000 and then like a computer because the computer means it's a business that's what it's messaging so only three things face computer the apps you're talking about or for personal Brands always face you know but it could be like uh reor has really good thumbnails where it's like on the left it's like a brain like a brain top side view and it's an outline and then has a red bar it's like 20% and on the right it's the same brain but 95% it's in green so you're seeing the two compared to each other it's

like you subtly get the idea the message that they're going to teach you how to optimize your brain's performance right in a visual thing just like that it's like pictures are worth a thousand words right that's the concept but no more than three elements lean into psychology keep it clean and you're really just trying to put an idea in your head could the person know what this video is about without seeing the title then the title is used to confirm the thumbnail and maybe lead into out a little extra curiosity so it's like the re

endorse video I don't know the title but a title for that brain on the left with red to brain on the right that's green with a full bar could be how to unlock your brain's true potential and so it's not like drinking Gatorade will make your brain work hard that gives you the answer right it's like how to unlock your brain's potential work harder than 99% of people with this secret Flow State something like that you know flow you know and so it's like this broad branded not telling you exactly what it is but it's

hinting at the outcome that you're going to get but you're not telling them how you're going to get that outcome because if you say how to become more productive than everybody in the world and the thumbnails you and a cold plunge everyone's going to be like okay it's just cold Plunge don't even need to watch the video you know giving it away yeah so you need to be really broad with the language so you're not turning people away if they already know what cold punes are and it's a cold punch they aren't going to watch

it and so you need to make sure you're broad the title confirms so like the thumbnail is like this picture and the title is almost like a reflection of it but the title is also leading into curiosity and giving you a little more information it's confirming what you thought so you see the thumbnail you have an idea look at the title that's in line but it's telling you the outcome without telling you how you're going to achieve it that's like the only thing you need to learn learn or think about for packaging that's an art

form you need to make like five of them and you need to test them all same with your title use the tool thumbnail test.com have at least four titles to test with different angles and then just let it change every single hour by itself and then look at whichever one's having the most watch time clickthrough rate in avd the metrics are too subjective it's not like you have to get 8% clickthrough rate and at least five minutes of watch time it's all different the best way I can talk about it is every Niche every key

word every search term has their own standard so if the average newsletter video averages a 6% click-through rate in four minutes of average uation but then you make a newsletter video that has 7% uh click-through rate and 6 minutes of avd since yours has the best metrics in that category you should get the traffic in rank on Google search for SEO like that's the SEO side of YouTube because it's the same thing as Google and so if YouTube searches newsletter and my video has the best backend metrics the algorithm recognizes that and then recommends it

on search now for browse you need to balance your core audience if you release a video and it's completely different than what your core audience is interested in it's going to have bad performance based off your channel average and they're going to view that as a bad video and not recommend it and won't give it the chance to be indexed in search so it's too subjective but that means that the difference if you have a video and your average is 6% and you post this one with a title and thumbnail and it gets 6% there

is a chance that you can make a new title and thumbnail to bump it up a percent and you bumping it up 1% to seven to 7.2 will immediately LeapFrog the other videoos index for that word and can instantly get you a push and so it really matters you're literally playing a game of the difference between 6% and 7% is 100 to 200,000 views and I've literally seen that my businesses of the future video uh it was about no code AI so it was Shopify and bubble and so I gave away way too much and

made it too specific and I only got 9,000 views in the first 5 days with a 6.6 clickthrough rate 6.6% clickthrough rate and so on the fifth day I changed the title to businesses of the future this generation's opportunity and then I made the thumbnail the new rich and so think about how that's completely changing the framing of the video from Shopify to Bubble $100,000 with AI what is he talking about business is of the future this generation's new o or opportunity and then the picture is me and I'm like a young kid and it's

like the new Rich the new way to get rich it's really strong messaging and that immediately went from a 6.6% clickthrough rate to 8.8 and the video got over 200,000 views in the next five days so from 9,000 views to 209,000 views in five days off of one thumbnail change and title change that essentially increased The Click through rate by 2% so 2% in clickthrough rate made me over a $100,000 extra dollars because I had a monetized system on the back end $100,000 from one video because of a 2% click-through rate change so that's like

how important thumbnails are are and so the cool thing about YouTube right now is that if you make a brand new channel there's no core Benchmark for your channel and so you kind of just get recommended right out the gate they give you an opportunity and so if you know how to make good content you listen to these skills your idea is right your packaging is right you get the hook psychology correct and the storytelling and pacing is correct your video will get 500,000 a million views if you're playing that game correctly and so with

the new channel you actually have an advantage over existing channels for the ability to go Broad and try something new so that is really important to note now once you have that packaging down Mr Beast and all these people are going to say you need to confirm the title in the thumbnail in the first sentence which is true like if he says like run driving a Lamborghini off the cliff the first thing they need to do is show actual Lamborghini going off a cliff so you know it's not clickbait but with education it's a little

different recently I've come to terms with I think the title is essentially like the first sentence of your video and people don't like these long drawn out prefacing and so the hook again like I said earlier it's all about the psychology this is what the video is about if you want to make get customers with Organic content watch this video you should listen to me because I have this experience this is what we're going to do by the end of this video and this is how we're going to do it video starts that's like the

hook structure you can basically just make sure that your whatever you set the expectation in the title thumbnail whatever curiosity that is make sure they feel like that's what the video is about that's the most simple way to put it for sure just interrupt you real quick okay so in podcast if you're making a video okay if you're making a video podcast on YouTube one of the biggest Corrections he gave us is skip the introductions nobody cares go straight to the money go straight to the reason they clicked on it it doesn't matter if it's

a podcast or a normal video right so yeah so my podcast people don't know my guests they're not well known and so I'm like how much money do you make what do you do how old are you and then we just actually go into the details because it's like why should someone listen to this person well he's made two million bucks uh what did he do doing this oh that could apply to my business right and he's 23 okay if he's 23 this has to be kind of new and anyone can do it right so

I should listen and so like that's the ideas you're putting in the person's head to make them feel like they should Le care about this person where if I say welcome this is uh this is John John Summit that's a DJ hello hello this is John whatever yeah uh he's I'm really excited to talk to you today man you're really cool and I really like you and this is just so go we we tried to schedule this in for 15 minutes but we finally like who gives a Fu bro what is it in for me

that's all people are thinking and so the hook that's where you like just need to make sure you're matching it and then hitting those points whether it's a 10-minute video or a podcast which is why my first podcast got like 500,000 views because I made sure to do that and then so basically from there it's this you have no one can teach you what to teach I can't tell you what value to provide whatever value that obscure that obscure word that everyone tells you value is essentially just streamlining information you went through six months of

experiences and learning now you put all of that in a 10-minute video in the most concise way possible so the value per second is hitting so I can't tell you what to teach I can't give you information say make a video on this and you're going to magically do it for my newsletter video I had to spend 9 months building up a newsletter to 880,000 people monetizing it trying different growth strategies then I condensed that in a 10-minute video that took me three weeks to make right so it's like it takes effort and it takes

experiences but you can compound these now another thing is just like reading seven books reading seven books and the the seven best things I learned from these seven books that's a valuable video because it's streamlining information okay so that's we have to I cannot teach you that part you have to do that could be just learning how to build a Shopify website in a day then the next day making a tutorial doesn't have to be some long drawn out thing and it can be anything just do it learn it teach it but essentially once you

have that there is a correct way to present the information and this is where you need to use storytelling so most people are going to essentially just start talking randomly but they don't understand there's a correct order in which you can share information and so storytelling there's a lot of different storytelling Frameworks that are just graphs like okay positive things here negative things here how that negative thing turned around and made it positive but then you had another setback and then okay here you go this is the last thing you did you solved everything now

you're living happily Forever After that's a basic way to follow a story and essentially with education you just need to lay out the U what the video is about why you need to watch this how we're going to achieve your desired outcome that's the hook basically the UN need go and then search is provide context so it's like okay this industry uh let's I'll just use my no code video as an example uh everyone knows software is a great business that you can start but for the first time ever you can actually build software without

even knowing how to code AI presents a new opportunity and with AI and other software apis you can build almost almost any software you want without any code so that's context that's what we're trying to achieve that's what this context of the video is then it's search so okay that's what we want to achieve how are we going to do that well there's a new tool called bubble bubble is a software tool that allows you to build software with just drag and drop and then I'll give like an analogy it's a lot like Shopify but

instead of building physical stores you want to build software if you want to learn how to do this I actually have a free course where you can just run through it it's an hour long and get a feel for it's completely free don't worry about it first link in the description below if you don't if you're not ready yet don't worry let me show you some other things now here's a few things that you can build with bubble so it's the UN need go then search which is the context uh find which is what we're

doing bubble then it's take my call to action and then it's return to teaching and so after we did the call to action we're going to return meaning I'm going to give them examples here here's a software that we built with bubble here's a software that this person built with bubble here are different ways you can make money with it you can build it for companies you can make your own software whatever it is and then at the end all right well guys that is how you can build software and make a million dollars without

knowing any code whatsoever this is a brand new opportunity I highly encourage you to get behind this and start doing this again if you want my if you want to take the course and you're serious about this click the link in my bio other than that in the next video you just te up the next video in the video and so so it's like the correct way to help someone understand a concept show them what the concept is show them how it works show them examples and then tell them how they can actually benefit with

their new beliefs that are changed so it's this circle that it's the Dan Haron flywheel but I've kind of manipulated it for educational YouTubers so that's like a storytelling framework for Education uh creators where some people are just like literally talking don't like put any thought into it they're like so guys you can build software with no code I know it's really exciting they're trying to be funny they're trying to like show personality now me let me kind of show you guys why this makes sense because if you build software you make money and then

once you make money you could build a SAS so let me kind of show you this thing um so have you guys ever tried to use Shopify well it's like that but with bubble um Bubble is the the software Builder with out Cod Dragon like that's how people are they know what they are supposed to be saying but they're saying it out of order where it should be like a constant segue and it's the typical storytelling uh framework that you can think of this is the butt therefore storytelling framework everything needs to be progressing this

is how South Park writes their shows everything needs to be a but therefore and so a good example of this is I always use is like okay here's how you would tell a story with just the butt therefore for framework I was going to go to the bowling alley but a pipe burst and the alley was frozen over over therefore I decided to get food instead but when I was driving to get food my friend called me and invited me to a party therefore I got on the highway and started driving downtown but when I

was on the highway there was a car crash and I couldn't get through there therefore I went home and went to bed you can tell an infinitely long story on the Fly just using but therefore something I made a decision something happened but new information therefore with that new information I made a different decision but once I made that decision something new happened therefore I had to go do this so it's forever and so you need to be thinking about that in any situation when you're communicating to people don't backtrack don't be like I was

going to go to the bowling alley then the pipe burst and then I was going to get food therefore I was going downtown to my friend but then I started thinking about the bowling alley and a really funny thing happened this girl winked at me but that doesn't matter now I'm going to the party holy there's a crash like it like interrupts the flow does that make sense so all the information needs to be local toward that towards that point and then you need to move on got it okay so that's storytelling up of the

actual video and then obviously there's like performance on camera like obviously the only way to do that is to practice I think Luke balar said the reason he became so articulate was because he reads out loud and when I was talking to the CIA agent guy here he said the same thing it's like muscle M mind uh muscle mouth memory and so if you're saying it out loud so when he reads out loud he's training his muscles to say this and it's easier for him to articulate it in a confident way and so performance on

camera these are all different skills when you see me talk I'm using a lot of hand motions this subconsciously communicates the message to you much more clearly it's easy for you to understand that's why captions on a a screen make it easier for you to comprehend information faster tonality no one likes listening to a brick wall and the best way to practice tonality is to move because if you ever watch like animated movies uh like we like kids animated shows the voice actors in the booth are literally yelling when they're trying to do certain when

they're yelling at someone in the show when they're excited they're moving because there's a voice inflection that happens when you move like me physically moving is changing the tonality of my voice and that evokes feeling out of people so that's probably the most important thing tonality hand gestures facial expressions the most viewed Tik Tok or the most viewed Tik Tok on Tik Tok is by Bella porch and all she's doing is just like listening to a song going like this opening your eyes and like doing really weird facial expressions but there's something about it to

humans that are like drawn to that and so if you're like really animated people are like it's like entertaining for you to see and it also there's micro Expressions that you do kind of pick up on that's like hit or miss psychology but it it exists there's communication through facial expressions and so body language like body movement hand gestures tonality facial expression and then just moving I think is ultimately like the number one thing for uh present on camera and then the last thing once you make your first video obviously you have all these skills

down you're never you're never done learning like everything I taught you today was what I've learned over the last month after three years of doing this my so much of this is new because everything's constantly evolving so the best way to understand that is retention curves any social media platform with like YouTube or with Instagram or Tik Tok after about two days they give you this graph it's like your retention curve and you can see exactly where people are leaving your video so if they click the video and they watch it for 45 5 seconds

and leave you're going to see this graph and it's going to dip and so all you need to do is go back in your video and see what you did and make sure you don't do that in the next one so if you have a big dip at the twom minute Mark and then people and it goes back up and stays flat there's something that you talked about here that just wasn't interesting to people you might have dragged on a story you might have repeated yourself you might have just gave people the wrong expect gave

people the wrong expectation whatever it may be you just need to learn from those mistakes and that is the most important thing like make your don't everything I just told you don't even worry about that if you're just starting out like make your first video get the Reps in and then look at the retention curve and fix three things that's all you need to do because then you'll realize okay people don't care about when I talk like this people were really excited there's a huge jump when I was talking about Ai and no Cod SAS

but then when I started talking about the software that I built no one cared so we're not going to talk about the software I built I'm going to start with the AI SAS I'm going to give more examples so in the future that goes up by 5% the average view duration increases the algorithm will push my content so that's like the simplest approach that you can have to YouTube and those are the skills you need to learn it's the idea it's the title thumbnail it's the hook psychology framing the video correctly the storytelling so you're

telling the information in the right order and then body language your performance on camera and then making sure that you're reviewing the content looking at the retention curve and correcting all your mistakes in the future that is how you succeed on YouTube at a very meta level obviously that's great for YouTube and it seems like it could translate well to your normal life how has that impacted like your everyday relationships and keep speaking attention it's not good it's not good cuz everyone manipulates each other and they don't know it and so then I become like

extremely aware of like how humans are like it's like this game of logic that they're using against each other and I'm like thinking in ENT like you're saying words to me and I am not at all even listening to the words you're saying I'm like what is he trying to do to me what is he what is he trying to get out of this conversation what is the message he's saying to me it's like it's like oh man it was a sunny day it's so sunny today it's a great day so uh how are you

doing Brett and immediately I'm like he's about to ask me for something yeah that's all I'm thinking like I'm not thinking about the words processing his question or anything it's like this is his end goal this is the objective this is what he's trying to communicate and some people will spend eight sentences just saying trying to ask you like a simple question because they're scared of you or something or they I don't know they want to dance around they feel uncomfortable I don't know this is something You' seen sales all the time it's it's like

when somebody gives you an objection I need to think about it something like that you know like this is not what this person trying to say they're saying that they're too scared to tell you I think yourct sucks yeah exactly like or I I don't trust you or I think the the coach that that's going to teach me this is full of like that's what they're really trying to say and it's really interesting that you're saying that but okay question for you too so you it sounds like you see manipulation as a negative thing I

I don't I kind of see it as neutral I'm I'm going to explain this I'm going explain this so so the manipulation is just getting somebody to do something your desired outcome yeah your desired outcome right but the intention behind it dictates whether that's positive or negative correct the context the context so I I I think a lot of people that looking at manipulation like it's such a negative thing but in reality if I manipulate you into stop doing drugs I'm a great guy if I manipulate you into cheating on your girlfriend I'm a piece

of right so it's like you know yeah I mean so so I had the CI Andrew boson on here the CIA agent we talked about this a lot and since I they recruit CIA agents that are like high empathy and high anxiety because you can completely you are so aware of what's happening in the conversation and you can feel it so intensely but the problem is for me that like if I am aware that I'm manipulating someone who's not as aware of how reality is operating my empathy starts to kick in where I feel bad

for this person even if I'm trying to guide them towards a good thing it's still their lesson to learn or their experience to have and so I have full control over someone's like thought process and where I point them and so for me a social situation gets really stressful internally where like I don't like it because I have so much control over the situation and it's like coming down to like and then I'll leave even though I feel like I did the right thing and I'll feel guilty that I I guided them one way or

I led them to this Choice and then that choice has effects in their life and all feel responsible for that and so it's like a really stressful internal experience as I believe believe that I'm a good person and like I want to help people and lead them in the right way with good intentions but it's an interesting perspective to have when you feel like you can control them so the opposite of manipulation is motivation and so that's how he trains he he was giving me advice to flip it so you don't manipulate people you're motivating

them and the only difference is if it's for say exactly but it's the same thing it's the exact same thing it's like okay I'm manipulating them AK I'm giving positive encouragement showing them the benefits if they make this Choice why it's good for them and why whatever pain Point need to hit your parents will be proud of you for this this will keep you in a happier relationship you'll wake up easier whatever they think their problem is and what they think they need you just frame it and then give them the the push motivate and

so manipulation if you're like that's what a psychopath is Right someone who manipulates for their benefit to the other person's detriment right so 100% yeah when I was a fitness trainer I would manipulate my clients all the time everyone's doing it whether they know or not like when you when we talk about it consciously like this it sounds evil or dirty but like people who are low and I don't mean this in a negative way people who are lower intelligence lower EQ they're just doing it back and forth as like they do one person does

a favor and then the other person's like I did that or one person does them a favor like I did this for you now you need to buy me a purse like you see it in relationships all the time and they're like weaponizing these things against each other it's like a game of ping pong and then they like psychology is hitting in like oh yeah I'm supposed to do that and so that's just how people operate that's just how it works and then there's certain people who have studied read books like the most powerful thing

about reading books is just knowing when someone is using that information in the book against you or if they say something and you know where they got it from like that is a level of power that people don't understand and that really is the only benefit of books in my opinion obviously it gives you good direction and good ideas when you're with competent people it literally is like a battle of who has read more books and are you aware of that book okay at that point 100% like dude it's really interesting cuz you know we

both just work for some of the biggest people in the space and uh we recently read I read 48 Laws of Power like about a year ago for the first time like memorized it internalized it all that good stuff went to go work for these people and I just saw one two to 48 every day uhuh it was so interesting bro and I was like all right I'm not falling for that or that or that it doesn't it doesn't stop and that cuz back in the day like that was the the game like for like

Rockefeller the people in the 1900s when information was super limited yeah that was like human capital was the only way to make money that was their only form of Leverage you need more employees making more you know silk or whatever to make more money and so the entire game was to find lesser educated people put the right incentive structures than to get them to do whatever you need them to do but also frame it as it's good for them and so they just had all the books they had all the information and they used it

against people for their benefit which again isn't negative these are giving people like good lives and good outcomes but that's how the people at the the highest level view it it makes sense you mentioned that for you you know you can the power of this is being able to see when someone's able to do it to you or trying to do it to you have you had an experience in your life where someone tried to do something negative using one of these um principles and you caught it and it kind of saved you or it

doesn't have to be that dark but just an example where it gave you some leverage I think it's a very everyone is going to present everyone your energy is like your only source your only asset that you have is your energy and where you're putting your mental energy and what you're putting that towards and so everyone is trying to suck your energy whether it's a CNN that wants to get you behind a cause to help make noise to promote their ratings and to get their President elect voted they want you to go pro protest and

they want to make you feel like this is important it's your moral duty so everyone everything in the world is trying to suck your energy and use guilt and manipulation against you to make you feel like you should be doing that that you're a good person for doing that and so it happens all the time in business like every person that comes to me with a partnership proposal or a cold Outreach they are trying to suck my energy for their benefit and so it's not like there's like one big one but the cool thing is

not the cool thing but the mental like uh what's the word the mental combat with another intellectual person who's also successful also giving you a high leverage opportunity like when you're playing at a game where you can make $3 million a year and this person can make $20 million a year they're going to try to get you to come contribute to that $20 million thing because they know it's valuable and so essentially they're going to try to frame things things very specifically they're going to give you every incentive every shiny object every desired outcome you

want whether it's girls they're going be like we're going to take you to the strip clubs and we're going to get you the best girls or we're going to take you to clubs and I have all these girlfriends come to my table or whether it's money we're going to I'm going to make you more money than you were making they're going to find exactly what your pain points are whatever your desires are and they're going to speak exactly to that and present their offer for their benefit but it'll always be in the context of your

benefit they're the smartest people are going to look at you and you're going to feel like this person loves me this person is going to help me do everything I've ever wanted and he has my back and it's for and he cares about me but in reality he is fully calculating this equation of what is the best combination of information I can feed this person experiences I can show him social proof I need to show do I need to take him a club pay two girls to talk to him I know friends who do this

if they if they want to close a $20 million deal they will literally go to a club spend 20 grand in front of the guy bring three girls there and have them talk to the guy and just give him the best night of his life he'll think that's what life is going to be like every day with him and that is just like the highest level of playing the game and so that is how it works and so being aware of that and understand that people are willing to go to that level to benefit themselves

at not your expense you're still going to get all those things like that's not a lie but that's how they use it essentially so just being aware that like it's how people are operating at a certain level for sure yeah so when you were first starting out to now being where you're at I mean how often are you see seen this stuff and is it a shock for you like because I'm sure the you know the higher you go the more successful you become the crazier that these incentives get and the crazier that the Tactics

get the funny thing is that some people do it because it's learn be this is the craziest thing with that I've observed either from girls or entrepreneurs yeah there's like if you're in the right school if you're in the right system or around the right people you learn the most manipulative like way of behaving without knowing its manipulative way of hanging behaving where you're just performing these actions without understanding the underlying reason it's working but it's super effective because you around the right people who taught you the right way of doing things it's like religion

like I think Christianity and like religion the books are teaching you a set way of Behaving that'll give you the optimal life but they're doing it through like a personified story and so like when they're telling you to pract like pray before your meal or something they're actually just getting you to talk to your subconscious and to reflect it show gratitude which has positive effects in the world so it's almost like this book is teaching you the habits in a story like way but you're not fundamentally understanding what why it works and you don't need

to for it to benefit you and so same thing is happening with some of these entrepreneurs and like early 20s that are really successful they can like we're going to present you with this offer this incentive this base pay we're going to be able to take you out like this and they just learn this Behavior same with girls like you think that a girl could be like very manipulative to a guy like he want like let's say like a gold digger a girl could like go up to a rich guy and she could intentionally be

trying to manipulate this person and like observing what he's doing and then kind of tra changing her Playbook based off what this guy's giving her yeah or she could just be manipulative by Nature who has by trial and error working at a nightclub learned that if I say this thing in this order to these people they do what I want and so it's like a really scary thing that people can get trained into manipulative habits that give them a positive feedback loop so if I if I meet this guy at a club and then I

invite him to hang out one day and then we go to dinner the next day and then we invite him to come to the club again he'll spend another $5,000 I make $1,000 and she's just looking at it like these actions lead to her end result not understanding the fundamentals of how she's manipulating and why it's working and so most people that's what I mean are just going throughout the world manipulating people because they've gotten positive feedback loops by based on these orders of actions and they don't understand the underlying reason they just know it

works and so the smart people that are aware can immediately see each individual piece and know when to plug it in when it's important when to lay it out what this person needs essentially in every situation they understand the underlying psychology good life just gets super weird once you start understanding that stuff then because if you're talking to two people that both know those tactics it is politics it's like if you that's the highest level what's happening like it's just absurd that Cala Harris and the Biden Administration is getting support by anybody like I don't

know how you could possibly actually see what's going on and not be like this is this is a complete show for the public this is like a paid actor and everyone is self-interested people that want to go to war that profit off of it all these lobbyists all these people that are donating they want input and they want control and they want to keep their spot the government is way too big it's not efficient it's like it is the most clear thing that it is not working but everyone who's a part of it not working

is self-interested and only cares about their next paycheck they say okay my department is not helping the country but this is what I've done my whole life I'm not going to be able to get a job anywhere else I make 300K a year I have good benefits I'm around cool friends it's their whole livelihood at stake and so they're just fighting for their own self-interest at a small scale and they think there's other organizations that could face the problem so at the highest level politics is just very smart people who are aware of this manipulation

psychology they pick a team they pick a narrative and then they say the words out loud that make them look like a good person and they weaponize virtue and guilt against the population if you want to be a good person you need to worry about the environment but that same person will be promoting a Coal Company and have a back door incentive to get people to face that environmental cause against cows and so they'll use that exact same narrative coal is the worst thing for the environment but they'll literally be like you need to care

about the environment we need to stop industrial cows cuz that's not their business that gets affected and their business gets all the attention diverted over here and so that's where at the highest level is being played with politics if you want they weaponize you as a good person because most people in America are great amazing kind wellhe hearted people but they get pointed in the direction by these people sucking their energy and diverting it and so intelligent people that are pieces of will go on the Internet or go on a Podium for the government and

say something and then their incentive is completely opposite so that's how it's played at the highest level and you can't beat that like how are you going to when it's a democracy where you have to win by votes by mass population and most people can't see that how am I going to be the guy that says guys the environment does not matter this guy does not care about the environment it's not that big of a deal you just look like a bad person and so that's where politics is like actually like a chess game of

strategy of like it's all like the illusion to get the masses to vote for you because the masses are so unaware and so it becomes this huge dark mess of what you need to say what you need to look like on the internet to actually get whatever desired outcome that it is and so I don't think that there's some like huge deep State cabal that's like running the show I think it's all of these self-interested people there's multiple groups of powerful people that are all showing out different propaganda different messages different virtue campaigns just to

protect themselves but they're playing against each other and so it always looks like two sides so that's my perception of that at least where's the future going man okay so there's a concept called spiral Dynamics and this is one of the longest studied research like experiments of human behavior of all time going on for over 80 years and I forget what IV League school I don't know if it's MIT or Harvard but they've been doing it across departments where they're tracking people's Consciousness uh they call ego so not your ego like you're like I'm the

man I'm really cool but like ego is in like yourself your selft talk in your head your inner dialogue basically who you are in your mind your thoughts and so they found that there's basically the exact every single person follows the exact same order and as your ego evolves your values your beliefs all change with it and so there's lower stages like they do it by colors and essentially the more you talk to yourself the more you meditate the faster your ego is developing so the more you self-reflect the more you ask yourself about what's

going on whereas if you're like a child and your parents are like say you're in like survival State your parents are fighting your Dad's getting divorced instead of reflecting and thinking about your life asking yourself questions you're just like why are mommy and daddy fighting why doesn't dad love me and so you kind of like block this and same thing if you're on social media when information is coming in it's coming in and your brain is trying to process do I are we going to World War II do I need to get my gun and

run right now is my girlfriend okay is she safe you think all these things as information's coming in and so you're not growing and so that's what monks are trying to accomplish monks are trying to erase all attachment and just sit there and meditate all day to FastTrack their ego development to become enlightened at the end of the day so understand that every that is the goal and the longer that you're alone the more that you're progressing spiritually and you're becoming more conscious and aware of how the world actually works because you're taking information in

but reflecting and growing and talking to yourself okay so that's the path they found out that every person follows this exact path and it's linear and you go through the same steps and so the first step is blue where you're younger and essentially you listen to Authority you are religious you believe fully in the church you like beer you like basic drugs like that cigarettes beer low low level drugs and so you have these beliefs you have a 9o5 you listen to Authority you do what you're told you like doing what you're told you need

to be told this is what you need to be do to do good so it's that's like the blue level it's a very low level and then once you ascend from Blue you go into more of what America is and you have a kind of a different reaction so where blue is like I need to be told I want to do work a 9 to5 religious it's about family community and I like to get drunk with my friends drinking specifically beers then you kind of evolve past that and you go to Orange which is kind

of what the epitome of America is now it's about financial success now it's about status getting the girls getting the cars now it's about doing Aderall cocaine speed performance enhancing drugs because that's what's going to get you where you want to go all about money self-preservation and by the way I'm quoting actualized.org on YouTube it's where I learned about this it's like a 20 hour series go watch it if you're interested in it but he says that Donald Trump is like the epitome of the orange ego development okay and so it's like all about me

put my name on every building girls women cars nice stuff drugs performance enhancing whatever uh no one else matters it's me above the other person then once you accomplish that once you make your first few million bucks you start to self-reflect and you start having a spiritual awakening where you're like wow I made a lot of money but I'm still not happy a lot of the decisions I made hurt other people and I feel deeply bad about them that cocaine and Aderall are not good for me like I feel horrible the next day it's destructive

I can't go down this path a lot of people have like a drug a lot you get waken up in different ways but a lot of people have like a drug problem they're like I can't do this and that's where they start reflecting they get to a point where they can't keep go go go distracted by status and all this materialistic stuff that they start asking themselves questions and then what happens as far as your ego development you have a knee-jerk reaction and you go the complete other way you go oh my God I need

to give all my money away I need to be a philanthropist I need to get charity it's about the community and so this is where you have the two you have the conservative right and then you have the entire liberal left they're actually in two different stages of conscious development and so the liberal left is people who are like smoke weed free love the hippie movement it's not about money it's about living all together sharing community and just being like charitable and this is where people get introduced to marijuana psychedelics mushrooms LSD and start expanding

their mind because it's not about performance or materialism it's about the community doing good to others and being whole and so what we kind of see at a meta level is the conservative right the Republicans are in the orange stage of conscious development and then the left side is liberal is in the green stage of Consciousness development this can also kind of be divided by men and women tend to like go at the same time women tend to go left men to go right but it is typically for men they go orange and then they

knee-jerk back to the liberal side now the important part here is you have to learn this in order and you have to have life experiences that make you feel that that cause you to self-reflect to mentally grow into that if you don't have the firsthand experience you don't learn the necessary skills to function in society first I needed to be in school at a blue stage and learn to listen to people but then I needed to challenge that be like no I think I can outperform these people I think I can actually do things in

the world so then your ego kicks in and you're like I want to achieve I want to be successful I want to be respected and so you do everything in your power but then you realize that's not what it's all about so then you have an internal like Crisis around for me it was around like 24 25 you're like this is not everything but you need that desire to learn skills you need to learn how to make money I needed to learn how to make videos I needed to learn how to Market I needed to

learn how to communicate work with people I needed to gain experience so then when I come back to this more like philanthropic more charitable it's not money over everything we need to be fair to people I don't overdo it because there's people which is really what's wrong with our country that grew up in California from the day that they were 5 years old and their parents that went through this themselves immedi imediately teach them that it's about charity it's not about how much money you make billionaires are bad do charity so they have like this

guilt complex because they're orange they have that and so then they teach their kids this immediately so then these kids pick up this worldview and they never get a job they're going couch to couch they're homeless they're doing drugs all day because they never went through this P firsthand experience of learning the skills becoming productive member of society than choosing to let it go so that is like the main path in 98% of people that's where they get by the age of 70 or 80 and that's where they die that's where most of America is

and that's where most of the left side of America is it's two different levels that these people will get to immediately as long as they take the time and have an introspective period of their life now the 2% of the world are at the stage above that which is yellow and that's where you get so you realize how much you can basically as I'm sharing this you could probably point back into your life when you were like 13 14 you were like deeply religious you got scared if someone said nothing about religious you didn't know

want to get scared or you didn't want to get in trouble at work whatever and then you can point to your orange phase which you're probably in right now and a lot of people will be able to point to their green phase and see that reaction that's what I mean by there's like a collective Consciousness and a spiritual awakening I think most of society in America is waking up out of the orange stage and becoming more centered and the green side is also realizing that they were I don't know they're pretty weird over there but

basically they're too extreme I think too many people were conditioned into the green side without truly experiencing and understanding why that's important and so after that is yellow which is only 2% of the entire population in the world and that essentially you're obsessed with learning you've realized that everything you thought before was given to you and you don't know anything actually for yourself so now everything is like experimenting firsthand and coming to conclusions for yourself and being open-minded to everything but also not judging since you've been through all these firsthand you don't look at the

person who's at Orange and wants the Ferrari and doing cocaine to get there and say what are you doing you idiot why are you doing that you know that because you were at that stage and so you have the humility now now to forgive that person to forgive that person and understand exactly where they're at okay same with the green stage this person's now giving away all their money you're like hey don't give away all your money because it's going to lead to a bad path I've been there firsthand you can give them a guidance

but at the same time you're not judging anybody since you've been there and it's just a conscious evolution that everyone goes through and so it's completely normal and so at least 2% are just obsessed with learning the detriment is now they don't have the builtup momentum from the orange phase and the pure grind to make 20 $50 million and they're so obsessed with learning and taking new information in they become unproductive but they're extremely wise they're extremely humble they're extremely like a a source of positive energy to everyone around them it's kind of the manipulation

thing that we were saying but in a positive light that's essentially where you get to the point where you can really influence the people around you you're fully aware of what's going on but you're so interested in learning and it's all about the inside I could buy a Ferrari tomorrow don't care doesn't do anything for me but you're infinitely curious about the universe where you come from and this is where true spirituality becomes evident for people like they become they want to go on the path towards Enlightenment and then obviously the next stage above that

is like purple and that's like mysticism uh the universe is like acts in mysterious ways it's all through energy vibrations frequencies magic but that's so so the reason you guys that's act okay I'm going to make a bold claim that is actually how the world works and that's why religion is taught at the lowest level because it's actually keeping you like that's what Jesus was teaching he was teaching this is how the world works but it sounds silly to us because a lot of people who are really low like maybe they're in the orange stage

they've memorized those things on the outside world and they found a way to sell and make money from it and so they're just saying these words like drink pour one cup of water over here and manifest your future and they they're opportunists who are getting a million views on YouTube to make money where if you get deep into this and you've gone through it you realize this is how the entire world operates and it's not about like the conscious mind it's all about your subconscious and letting it guide you through God for sure for sure

there there's definitely validity there but dude exactly like everybody every person in Miami dude their line is it's all about vibrations frequency and energy it's insane that's why we're laughing yeah that's why we're laughing we heard that so many times humans are humans are mimicking creatures it's how we learn like how you learn to talk is you literally your mom is like food and you're like like you're like topping them and so everything we know is an idea given to us by another human and so when you get to the yellow stage it's about deleting

all these beliefs that were given to you by people who didn't fully understand why they believe that or they were giving it to you for their benefit or you have all these false beliefs so it's about deleting and reprogramming so yellow is all about challenging everything CU you're like what the I made all the money that didn't make me happy I went spiritual trying to be a good person still had a lot of problems there I used I know I don't want to work for someone or go to church every single day that's not going

to help me what is the truth and you're just like kind of like it's like zigzagged and yellow kind of lines all of them up and you meet in the middle again and so that is like the core truth of how every single person's ego develops now this is where if we want to go into the manipulation stage the reason that this is like really beneficial for you if you're in the orange stage so if you're in the orange stage I'm going to speak to you right now if you want to make a lot of

money and you want to get every single girl you talk to and you want to be able to do anything you ever want you want to go through this because then you know exactly how to speak to each person to get what you want from them and so I have to say it like that to you guys for you guys to get excited about this because I know you're at Orange where if I found a liberal person who is a hippie or whatever I would say this is going to give you all the time in

the world that you can take psychedelics and Truly find yourself you just need to buy this course and listen to what I have to say and every that's how I speak to them and so you see how powerful it is if I can talk to you and if I can if you tell me you guys are religious you go to church every single day you have a 9 to5 you like going to your job you can't wait to clock out and have a beer with your friends this weekend I know exactly how to speak to

you to get you to behave the way I want you to behave same thing if you guys want to make a lot of money you guys are on the grind you're entrepreneurs you're in Miami all I have to say is guys I'm going to we're going to go out to Oldtown tonight I'm I'm going to get a table there's going to be six girls there all the bottle girls know me we're going to have a great time and if you come work for me it's only going to be $4,000 a month but this is going

to be your life every single day and I promise you I'm going to get you guys 30k a month that is like what's really powerful about studying this and that's like a psychology thing and so but again once you get to that point you're not an evil person you have morals ethics and I would never do that which is what I was saying it gets weird when you get there CU you're so aware of what's going on and you can see yourself and everybody 100% that'd be a great concept to be taught in sales 100%

that's like actually revolutionary it's hard it's good it's good to study but it's better to experience yeah makes sense and so it's all about like when people are saying meditation meditation just means know thyself and so it just allocate in our day and age you have so much stimulation with the internet Tik Tok and everything that's why people have anxiety because they're taking in even in 10 minutes you're scrolling one thing is like World War II is about to start Iran just attacked Lebanon Donald Trump just got assassinated uh Camala Harris is now the president

uh the girl that you went to school with is marrying this other person you have like 20 huge events that are happening your subconscious is freaking the out like do I need to run do I need like what I was saying earlier do I need to run do I need to marry my girlfriend right now my mom's mad at me what did I do wrong and in 10 minutes you got like 50 things your subconscious needs to actually go through and your subconscious is essentially your a computer and your mind your Consciousness is like the

commander of the computer so like your mind Google something and then your body processes it and comes up with the answer like where do ideas come from like when you're sitting there like I got to I want to start my sales agency how are we going to get more customers for our sales agency you probably don't come up with it right then and there but two days later you're randomly walking you have caffeine you're at the gym you feel really good boom amazing idea hits you that's the exact answer you needed it's because you programmed

it in your mind send it down to your computer your computer took two days to process and come up with it and then all of a sudden idea popped in your head every time so that's what frequency and man manifestation or whatever but that's also what God is like God in religious books is like you pray yeah thank you God thank you for all these meals thank you for everything you've done for me please I need help I'm trying to work on this this is what I want yeah program the computer right the subconscious and

then it comes back to you two days and then they thank God and then they continue this positive feedback loop of this system that's actually getting them in a positive momentum in life and so it's not in my opinion it's not like some Heaven and Hell literal you're going to go live in this fantasy world forever or in this horrible Place forever it's if you don't listen to these if you get addicted to drugs you don't talk to God you're not going to get anything you want out of life and your life will be a

little hell you'll be addicted to drugs you'll be dependent you can't function every day whatever so that's my opinion on it but I don't I would not also be surprised if there I don't know exactly so I would not say there is no God does that make sense yeah no that makes sense 100% but it's teaching you these behaviors that will get you a positive outcome no but it's it's really interesting there was one level you were talking about where you're questioning everything you've been taught so like me and him talk about it we feel

like in our life um as you continue to progress you're just reprogramming your subconscious which is like your past and everything you've been taught right cuz everything you've been taught is kind of from your family like you said you you learn to emulate people and then for us being in the orange state right now it's like uh okay I'm listening to people that don't have results that I want that's part of the reason why we moved actually is because it's like okay everything around us is not no we're not learning from people that have results

that we want so we got to go around other people that have that what for you like what state are you at and how long did you stay stay at each one those States okay so before before I State this I want to say that it's natural for your ego to want to say you're the highest state in the world or the highest stage like it would naturally like it would sound cool well I put blue down here then orange over here then green up here then yellow up here so I'm yellow like that's what

your ego wants to say and so it's I want to clarify that you're never fully in one you always have pieces and then you kind of like progress like you might be 10% in yellow approaching yellow but 70% of your beliefs are still green you still have those 30% lingering beliefs because you want to have sex with a few more girls before you like really like you probably been to the point where you've had sex with like every guy wants to have sex with girls like that's all that's it's all a mating game at the

start like you all just want to make money and have status so you can get girls for sure but there's a certain point I everyone goes through this where you make the money you have the status and you finally have Success With Girls whether it's 23 or 29 or 35 then it's like not you like I've done that it's really not that fulfilling okay so you get past that but there's still pieces like that like you might have got the money you might have hurt people you might have done all the drugs and you green

but you still didn't get the girl so you still need to scratch that itch does that make sense so you can be in multiple at the same time but they're all like it's like a I view it like a rectangle moving up and so you could be like 20% in Orange still in there and then a little bit touching yellow so it's progressing so with that being said I think that I am 100% at the stage where I am majority in the yellow the 2% where all I care about is learning and that's why I

know that's the hardest part cuz I used to be orange where all I cared about was money I would work 24/7 with full conviction and desire to like get these things and now I just have I catch myself reading forever I catch myself on YouTube watching six hours for the podcast and content and having so much fun doing it so that's the only reason I diagnosed that and I want to make one thing clear it is a huge privilege to even get to Yellow in the first place because that means that you had no childhood

trauma you've had your complete Freedom you've had everything provided for you your whole life if you are in like Haiti and survival is the only thing that you could possibly think of you don't know where your next meal is going to come from every day you're waking up just trying to make 50 cents to get rice or something that's your entire existence you will never even get to Blue there are stages below blue I just started with blue because no one in America is really blue but like there's like Savages who are living in the

jungle is the lowest and then it's like third world country who are just survival only and then blue is like my basic survival needs are met but I still need to function and do what I'm told if I want to in make sure that stays constant and so all I'm trying to say is that if you can even get to Yellow 2% of people get there in their life and I am there at my early 20s that is solely because I had amazing parents I grew up upper middle class in the middle of Kansas never

moved houses once my parents never fought I always did well in school so I was always left alone so I just spent a lot of time as a kid talking to myself not like out loud but like thinking and like huh I can do anything I want huh I can what do I want to go do today huh that sounded fun oh I went out and rode a bike that wasn't very fun oh I tried this food that wasn't very good I don't like that and I had a lot of independent thought and so that

like what I mean by it's a privilege to get that because most people are traumatized as kids their parents are fighting they get divorced bad things happen they're in Survival and so their mind is running looking outwards not taking in and reflecting so it's what monks are trying to do that's why monks don't have any like they basically try to live as Frugal as possible so they don't have to worry about bills they don't have to worry about girls and distractions they don't have to take any information in they're just sitting there living the most

frugal simple life possible so they can sit there and learn themselves in Fast Track this to hopefully get to Enlightenment because what enlightenment is essentially you've gone through all of this and so now anytime you see anybody in any situation you know exactly where they're at why they're acting that way what their goal is and if they project something negative onto you you immediately take it in absorb it smile because like I've done I've been there and then exude love to the person and you can physically do that with energy in like your body where

someone could walk around you be having a horrible day yell at you and you could like look at them them give them some sort of body language forgive them with eye contact and make them feel an entire different experience internally so that's what like people people are pursuing for enlightenment and the only reason I'm explaining this is because it's not taught at all in the west this is very common in eastern philosophy this is very common in viic philosophy in India but in the left especially since it's an entrepreneur style podcast this is never spoken

about but it's very fascinating to me right now so that's my last like year and a half of just consuming all the information in the world on this articulated no no that's absolutely insane man and um yeah I think it's interesting cuz you said you can take someone's negative statement and make it some you can smile and make it something positive and that comes from like you have the knowledge of this information which why knowledge gives you that kind of Freedom right if I go up to you and be like you look like today yeah

your initial reaction is like well you like who are you to say that what the I didn't deserve that and then you fight where an enlightened person would be like this person is probably really stressed they're probably working 80 hours a week trying to make $2 million they probably did cocaine last night they probably didn't sleep a lot last night and I know exactly where they're at I've been there and I forgive them and it's honestly like you like it's like you you're just happy you know like you feel you don't feel bad for them

but you understand and you can smile at them be like I understand yeah and you're not mad you don't take a person thing where most people are just manipulating each other and attacking each other then getting defensive with each other and they're just in this cycle it's I feel very bad for people but it takes a lot of inner work to get to that point 100% yeah it's interesting too what you said that it's a privilege because yeah I mean like I I feel like even like where we're right now in the orange stage like

I can't okay I'm 100% interested in learning and like actually doing all that stuff but it's just not the priority to spend time reflecting just being completely honest I could 100% see how like yeah I liked how you said you have to go through each stage it's impossible for me to see up like I can't see to the purple stage above that like I know it's I've read I've watched the video I read the study and it's like mysticism frequency vibration I'm like I just that's like woo woo like I don't get it what are

you talking about but I'm just now at the point where I can look back and not get upset when someone projects onto me you know is that another bad part is when I like I'm a YouTube Creator I create content now I don't know what the I believe because I've gone through like I was blindly confident in Orange I was like you need to you need to make YouTube content you need to make money you need to do whatever it takes to make it to the top and make $20 million I'd go on the internet

and say that but now that I'm past this and in the yellow stage I'm like what do I even believe in I don't have any strong opinions either way all I know is I won't judge anything and I'm so open-minded that I feel weird going on the internet and making a stance because I can argue the nuances of both sides objectively without my identity tied to it and so it just gets really weird but you have to go through it and experience it to actually understand it so you'll never be able to see up yeah

100% yeah it's interesting too what you just said about the authority thing I mean about like taking a hard stance because Andrew Tate came on the internet just changed the entire game now we have to to to actually get views to get attention we have to take a very hard stance think and that's just not the correct way to look at anything hug respect to him I think he got to this point of he's well beyond yellow way above me way wiser than me and you can sense that in him like he can argue any

side of any argument but I think he got to the point where he was so sure of himself and knew exactly who he was that he had the self-esteem to know that I'm going to play this character online I'm going to become the most influential person in the world the only way to become the most influential person on the world is to say out of pocket controversial and have fun with it and knowing internally with the self-esteem and self belief that that is not me everyone in the world is going to judge me everyone's going

to be on one side or the other and I accept that and he welcomed that attention and played that game at the highest level so I think he's probably one of the most intelligent people on Earth for that reason for sure yeah that make sure it's a different level of thinking because most people are worried about what other people on the internet are going to say about them where he was able to separate himself from that detach and play the game that's why he has 37 cars it's just hilarious like he's like all right people

like cars super cars all right I'm not going to buy one car I'm buy three cars I'm going to buy Bugatti now I have 30 seven like it's just funny dude multiple of the same car too doesn't care about the money it's just a meme he's literally doing it as a mem yeah 100% that's crazy damn yeah okay okay so I mean obviously BR you're like super super interested in the psychology stuff I mean this sounds like this is like a the majority of your life so so I mean for people that are just starting

out you recommended influence to us amazing the most fun book to read it's dude it's so interesting it's like a movie dude like you're reading it and you're like oh my God oh my God no I know and like he actually writes it like to the point and there's so much information but like I like how it's not like dragged on with a million examples every page is valuable so I I love that part about it but um okay besides that book what are some other ones that you'd recommend people start with I would just

say get into marketing okay because almost like obviously human incentives are everyone wants to make money so almost every single actual psychology study the reason that it's funded is with the incentive of how are we going to use this against people like half of this is like casinos like will make like full on stage casinos and they'll send psychologists in there and they just study the human behavior so almost all of the 90% of the research of practical applied Psychology was made through the context of marketing and how to sell and so if you get

into marketing and actually study marketing books it's almost all psychology based which is how I got my start I first was making videos for three years then that kind of transitioned into running ads and doing marketing funnels and vsls and script all of it so I got into marketing and that's where I found like my pure passion is actually psychology and messaging and so first step would be just get if you're in like if you're interested in marketing just start reading marketing but like.com Secrets by Russell Brunson not a psychology book but it really lays

out how you should feed people information and present an offer or present a product in a specific order like you don't just send people to like a a store with 800 products and be like have fun it's like no you need to present this one product and explain all the benefits you need to speak it to this way in this order because that really helps you like modu how you communicate then influences like the the book influenc by Robert keini is what we're talking about are like the individual tactics the little pieces that you can

slot in at the right time so this kind of gives you the the template and then influence gives you like the ingredients and then from there it's just like I literally will watch there's you can get like any of the psychology lectures from like UCLA MIT Harvard on YouTube for free like I on my flight from New York I watched three and a half hours of uh UCLA psychology social psychology uh lectures and it's just fascinating it's all these different I could just talk about all the different psychology studies that have been done and all

the different things I just absorb but uh I don't know if there's like a specific book obviously Robert kadini has another book yes which is like 51 case studies of different psychology studies oh it's like they like one and it's just like three or four pages each and it's just different studies of different like things of human behavior like one is like if you have a waitress how do you maximize her tip and it's like okay you just give them the uh the bill and say thank you okay the next one you give them the

bill and say thank you and then you give her a Min give them a mint inside so you give them something like reciprocity what about this what if you take the bill put a mint inside take two steps away and then pretend that you forgot and go oh and then give the second one to them by hand and look them in the eyes and so they found like they tried all these little different things and that was the one that got them like substantially it was like 17% tip to like over 30 if you put

a mint in there gave it to them let them open it then intentionally forgetting one then turning around saying oh here's I only gave you two here's a third and looking them in the eyes it's that reciprocity and in that emotional state when someone gives it to you and looks you in the eyes you feel more like you want to help them back does that make sense so there's 51 of those in one book and they're all four or five pages and it's just fascinating one that we use for our ads for our uh uh

development agency so we have a software development agency and we just scripted ads and I immediately pulled one out of this book so it's uh you know back in the day they would have like TV info like events where basically you'd be like we're doing a live in Marathon here selling whatever raising money for this or whatever uh if you want to donate call now that's like the general thesis of what's happening and so they wanted to test that call to action that would optimize people to call they were really trying to test that one

last call to action to get people to call and so they tested multiple different sentences but the gist is basically the first sentence was like Hey if you guys want to donate please call now just a very plain statement but the one that actually worked was something along the lines of if you call and all the lines are full please hang up and call back again and that subtle difference is implying that there is so much demand that they can't even handle how many calls are coming in but if you say hey if you want

to donate if you want to donate we would appreciate it so much please call now that's coming from a point of weakness that like they're begging you but if you literally have the context of if you call and there's no no one answering because there's so many people calling please call back that subtle difference in that one sentence tripled how much they raised and so that's something that we use in our ads for our software development agency at the very end I'm like if you try to book a call and there's none available please check

back in 24 hours and that's how I end the ad oh my it's so smart bro yeah they're using social proof they're using scarcity all of that stuff they're and they're doing that one sentence that's what I mean by like one word can mean three sentences worth of information if you have broad or a really broad vocabulary a big word can encapsulate so much information in one dense little word into that same thing that's like three psychology principles in one sentence and it's so perfectly tied together at the end and and it's honest you guys

should have paid for that that was go that's amazing advice brother all right cool man it's my life's work bro I'm very passionate about it