Closing $80,000 Of SMMA Clients In 72 Hours

So you might be wondering what shirt is that Iman? Iman, you never usually wear white and you would be correct. Except for when it's the GADZHI Season 2 line. Now I'll speak a little bit more on that later, but what I'm going to go ahead and do today is I'm going to go ahead and do a vlog and it's going to be quite deal heavy. Guys to be honest. Like I hate vlogging. Like I know it's no secret that I hate vlogging. My day to day is very, very boring. It's very regimented. I wake up

the same time, I meditate, I read, I get to work. I have the same work blocks, I have my team call, I work some more then I have another team call, then I might have some sales calls. It's very, very boring. Even yesterday I closed £6,500 which I believe is, I believe it's actually just around $8,000, so closed around like $8,000 a month in like bottom-line profit, you know, there's no extra additional costs. I already have my team, so yeah, I closed an extra $8,000 a month in clients and didn't record it, and to be

honest, I never record any of my deals just because like, I don't know, I think I have this fallacy that like unless it's like a $20,000 or $30,000 deal, you guys don't want to see it. Like yesterday was £2,500 a month, so I believe that's $3,100 a month and £4,000 a month, which is around $4,900 a month. I was like, yeah, they wouldn't want to see such small deals for my agency. Then I just kind of have to slap myself and remember that those aren't small deals. So, what I'm going to go ahead and do

is I'm going to go ahead and do a deal analysis number one and then we're going to cut and I'm going to tell you guys a little bit more about the GADZHI season 2 because I've got some other prototypes waiting upstairs and just tell you about generally where the line is going over the next 12 months. Very exciting stuff for that. Then we're going to hop into deal two and I'll break down that deal. And then I have two more sales calls today. One, I know a hundred percent I'm not going to close on the

spot, so nonetheless I'll just show you how that goes. That's actually a referral from one of our clients but they just don't really fit our mold. It's like, first of all it's a B2B all in one solution. We don't do B2B. And then directly after that, I've got another sales call which Dany and I feel very confident about. And I should also probably talk to you guys a little bit about how I've restructured the sales process this year because now Dany does a 15 minute demo call. He qualifies them. Currently as it stands, we're doing

two to three demo calls a day. I can't do two to three sales calls a day, especially when only probably 50% of them are actually qualified. One thing I will say, pretty much all the last few demo calls have been qualified, but anyways, I will tell you guys about the structure of it. And then we might end off the vlog with maybe some old drone footage because Pete managed to lose his drone charger. I knew you were gonna say that. Maybe we'll end off with some cinematic drone footage. Maybe I'll go up on the roof

and while it's sunset and like tell you guys a story. So I dunno, I don't really have a plan. Apart from that, let's get into it. Alright, so Ladies and Gentlemen deal number one was £2,500 a month retainer. No percentage of ROAS, which might shock some of you guys. So I think most of you guys know that our minimum retainer at the agency is £4,000 pounds a month set and that goes up to like £12,000 a month. But we've billed a lot more in the past in billables between set and a percentage of ROAS. So

in this first deal we did you know, we've done £2,500 a month before, but we also do a percentage of ROAS in that instance. What I've been testing out with recently, and I've been having a lot of fun in the past like three, four weeks with my agency. I finally have some more time to focus on my agency and mark my f*cking words. I'm going to get to $150,000 a month profit with my agency. Maybe not this year, but next year a hundred percent. I said that I would hit $100K a month profit with my

agency last year, I did it and this year I'm going to hit 150K a month profit. But anyways back to my point, I've been having a lot of fun with my agency the past two, three weeks because the past like six, seven months, I've had to focus on the charity stuff, clothing stuff, education stuff. There's been hiring, there's been so much on my plate. So for the next six, seven months, I can focus on growth with the agency. What happens with the agency, I'll be maintaining, I'll hit new heights and I'll slump below that because

you know, once again, I kind of have to go into maintenance mode with my agency because I've got these other companies and then it kind of maintains and maintains, maintains until I make some changes in the agency. So, so yeah, you know, there's a couple of things that have changed. Obviously the two call close. Some of our pricing structure, our minimum set retainer, our minimum monthly agreement. As many of you guys know, we've hired a new performance marketer. Actually we've had 150 applications. We're now down to seven and from seven they've actually just been set

a task. We've actually just kind of sent them on a bit of like a treasure hunt. And then from seven, I'm going to do three final interviews. Me, Dany and the performance marketer. And then I'll be hiring one. So yeah, we're going to pick one and then the 10 to 12 other, because we had some ridiculously strong candidate, multiple, multiple people who have spent over $20 million. I'd say probably 10% of them have spent over $5 million, like a really good bunch. So the other 10 to 12 that we've vetted, we've had multiple interviews with,

but we just decided not to take on. We're actually giving them to the Copy Paste Agency students. So rather than paying some recruitment agency anywhere from like $4,000 to $8,000, we've just gone ahead and done the job for them. But anyways, back to my point. With this deal, it was £2,500 a month, no percentage of ROAS, but a six month minimum. So obviously, usually we do a three month minimum. Now we're kind of experimenting, testing out longer length minimums because for me, like churn is not a fun thing at any agency or any service based

business so the longer you can make that client lifetime value, the better it is for you as a business. So as I said, I weighed up the pros and cons and yeah, it kind of kills me that like, you know, this isn't like a £8,000 a month deal, a 6,000 pound a month deal, a 7,500 pound a month plus return on ad spend deal like? Yes. Like you know, it kills me, but you can't always get those whales like, you know, it's just, it's a part of the game. Sometimes the smaller clients, longer term are

a good thing for the agency. In fact, we even had a client who was 3000 pounds a month plus 15% return on ad spend. And he had done this three month minimum. He was with us for another month and we decided like for us it actually just be nicer to lock them into another six months. So I told them, I was like, look, we're going to waive our percentage of ROAS as long as you want to continue to work with us longterm. And we ended up signing a six month extension. So for example, with that

deal it's a minimum of 10 months. Obviously the three months, we had a one month intermission and then I told him that I want to drop the percentage of ROAS and another six month contract. So that client is for a least 10 months. And I would imagine far, far longer than that as well. If I get my retention to 12 months on average, that includes the clients that stay for 18 months and the clients that leave after the three months minimum cause it happens sometimes. I'll be a very, very happy agency owner. Cause to me

that's a very, very strong KPI. Anyways, back to this deal, Dany spoke to him the day prior on the 15 minute demo call. He qualified him. He told me a little bit about it, to be very honest with gut instinct, I was like probably not going to bring them on. So then I went into the main discovery call with them and you know we actually had our team call right before this call and Dany was like, look, let's just charge them 2,500 pounds a month. I can handle it. I'm not concerned about this account at

all. Like I can just, I got this, this is good. And I told Dany, I was like, look Dany, you know that we have a lot of trust between each other. We need to, when you know, Dany's now coming more to chief marketing officer role with the agency where he's below me and now we're bringing on the new performance marketer. And then obviously he's managing the appointment setters as well. The ads for the agency, you know like you know Dany's maturing in a lot of ways and he's coming into a more managerial role. There has

to be a lot of trust there because as I said, last thing on earth that I want is a retainer that's far below our minimum and it's going to be a pain in the ass. So you know, this is kind of where, if you have a team, you know whether you have someone who's coming into more of a managerial role or not, like even if you just have a, even if you don't have like someone in a more managerial role, even if it's just someone who's the performance marketer for your agency, there has to be

a lot of trust there because as I said, it's not enough just to sell a client. Like for me, there's so many clients that I could have signed up if I just wanted the quick retainer. I wanted the three month minimum, but I know that they're not going to say longer than that. And as I said for me, my number one goal is to get to a point where we have a 12 to even 18 month average retention would be incredible. Back to my point, I'm going to put this one lonely airpod in, I'm going

to look through this and I'm just going to see if there's anything interesting I'd like to relay to you guys in terms of why I said what I said. Do you know a little bit about our pricing structure and sort of rates we charge? I have some rates, but you can give me better details. Out of curiosity, can you take a guess? It's I think it's like way over, like at least 4K per month. Well actually you are, you're a spot. If we're talking 2019, you are spot on. Our minimum retainer was, it was 4,000

pounds a month. We have been doing a lot of things operationally. 4,000 pounds a month also, if you want a case study funnel builder or a webinar funnel build, it'll be 20,000 or 25,000 upfront. In 2019. That made it very hard to, you know, even though even though we had clients that even though we had the best results in industry, like not many people can afford that upfront even if it's gonna make you that 7 figures. So, you know, we've been doing a lot of work this year operation and make sure that, you know, we

can be a little bit more affordable with clients, but clients that we see ourselves working with longterm. So that's why we want to view our clients more as partners. So Dany and I had a little talk about it and we'd be happy to take this off of your hands so you can focus on the actual CEO shit and focus on growing the business. Take this off of your hands, get you the same sort of 2019 results you were getting on this while we're, while we're taking what you already have, you don't have to spend any

more time on it and we're improving it, right? We're also building this new thing, right? We're building this new thing so that way hopefully in three months we can just be, we can, we can get rid of this thing entirely. So what you saw right there was me asking the client do you have any idea as to how much we charge? The reason I said this was because, and once again, this isn't part of my normal sales process and sales script. I just wanted the client to say it first. I just got the impression during

the call that the client had a good understanding of how much we were charging and I wanted them to save. I wanted there to be that benchmark of 4,000 pounds a month. And once again, I told them to take a guess and he guessed spot on perfectly. And I wanted to set that benchmark because then once I told him, okay look, we're going to charge you 2,500 pounds a month with a six month minimum, it seems like a total steel. And as I said, I wanted it to come out of the client's mouth directly and

I wanted them to take a guess really just to set that benchmark. I very rarely do this, just in this instance. I decided to go off script slightly. This is a sloppy course of business. This is a real education company and I'd love to see you build a real education company. So basically here I'm talking about, first of all, taking it off of his hands so he can focus on the CEO shit because he was literally running an ads currently and you know, I really just needed to stress that. Like you shouldn't be doing this

at your current scale. You know, this client was doing multiple, multiple five figures a month. And once again, when you're an info product business, you know, it's different from when you're a local mom and pop shop. That's good money. So in his instance, once again, I told him, I want you to focus on the CEO shit. We'll take this off of your hands and we'll do this better than you're already doing. We'll free up time. And in the meantime, basically what we're doing for this client is his current system was a little janky and it

involved some closers and he was spending 4K a month in commissions on closers, which, that commission could just go to us and you know, you're still spending the same amount of ad cost except a machine is doing it rather than a human. And a machine never asks for a raise. You know, the machine works 24 seven. So once again, I'm just planting the seeds in his mind about number one, you've imagined our retainer to be 4K. That's a seed that I wanted to plant and I wanted to plant the seed of like, look, in four

months, why are you spending 4K a month on closers? Let's just take that off your hands and you don't have to pay a machine. A machine will work 24, seven. So once again, I'm really just trying to push to the extreme or I'm trying to push the set point of what the perceived value is. Obviously he's mentioned 4,000 pound a month retainers. What his guess is as to what we charge. I've set the set point of like, look, in three months we're going to get to a point where you don't have to pay 4K month

in closers because, and as I said, that sets that set point and then makes the 2,500 pound a month retainer look like a, look minuscule. You do this for 2,500 pounds a month with a six month minimum. Usually we do three months minimum. But as I said, we're happy to charge less just as long as we're working with people for a longer period. So it's 2.5K per month? Yeah that's not bad. With, with the build in it. And we, we decided to extend this just because we know the volume of the kind of funnels we

do or we don't want someone to wait for us to build the funnel within the retainer. Instead of paying a two day training with Iman and, and up to three months, we don't get to see that and we don't get to do what we do to get these funnels like really looking great. Your other option is you can do a three month minimum, but then we'll have to charge you 15K for the case study funnel build. Oh, okay. Yeah, yeah, So it's a no brainer. So at this point I pitched the price, I pitched the

minimum retainer and you can tell, here's the thing, I knew that he was sold, but there was something like, it was, it was very... I mean obviously just based on his tonality, like in any normal instance, I'd be like, Oh my God, this is like, like he seems so unenthusiastic. That was just sort of his tonality. So it wasn't anything different from the rest of the call. But my point is I knew that there was something like, I knew that there was a logistical question. I knew that there wasn't, because to me there's a very

big difference between objection handling and logistics handling. Objection handling is they're, you know, they're not sold on it. They're trying to test. Whereas logistics handling is, they're sold on it, but they just need to wrap their head around the logistics or what is actually being delivered in the service. And that comes through a little later on when basically he asks, I think I'll go ahead and skip this portion of it for you. But as I said, he has this current system that's doing multiple, multiple, five figures a month. We're going to come in, we're going

to improve the results on his current system, but we'd like to move into a new system of actually selling this product and we're going to do that. You know, for us, we've done it many a time. Usually we charge 20-25K for a funnel build. You know, in this instance it wouldn't be too hard for us. It would take Ciaran and Dany probably around like a day or so. So you know, it was something I was willing to stomach in the price, as I said, to do a six month minimum. But anyways, my point is he

was afraid that we were going to move to this new system and just start running ads, this new system and just get rid of the old system. And he was afraid that like he would lose it, you know, a 50K a month business. So he was sold on the service. We just need to explain that look. You know, not only are we coming in and managing your current system to get sales, we're going to improve it, we're going to take your hands off of it. But simultaneously we're going to start building out this new funnel.

We're going to run some ad set and then once this is outperforming this, then we'll get rid of the old stuff. And I actually, you know, I'll show you a bit where I kind of explained it a little better cause I, I wanted to make it very tangible for him. What you're doing from three days from now, you don't need to worry about your current ads anymore from taking over yet. We're taking over your current existing model, we're improving it and we're getting cost down and we're doing that. By the way we run our ads

as well as the copy and while we're doing that, right? So while we're making you more money with your existing model, we're going to build this new model. So right now you're fired. Like we're firing you right now, you're fired from your ads. Okay. And then hopefully in two months we can fire ourselves again by moving onto this new model and we can also fire your sales. You know, your DM, your messaging guys and save you 4K a month in expenses that way because the machine is doing it and the machine never wants a raise,

a machine never wants to raise in commission, is sick, is tired, doesn't sleep. Okay. That's sounds good. Really good. So that was, that's basically what I was hoping. I'll just make sure that the current model is getting improved at the same time you are getting the better. Okay. So that clip right there depicts it perfectly I told him, I was like, look, you're fired now. Okay, you're going to go focus on the CEO shit. You're fired. Now we're going to come in, we're going to improve the model. And then while we're improving this model, we're

building a new model. We're going to fire ourselves hopefully in two, three months. And once again, I think that's where I really landed. It hit home and you know, the deal was then closed. I just had to put his mind at ease on that logistical issue. Not an objection. It was, to me it wasn't objection handling. It was logistics handling. I forgot to mention, the other thing that I mentioned there is you're going to, you're firing yourself, you're firing your old model and we're saving you money and you know, it's superfluous to pay four grand

a month to these closers when a machine will just do it. Amazing. So let's move forward. Yeah. Good stuff. Let's get you onboarded. Can you just drop here on your Zoom chat? Can you drop your company details? And I'll go ahead and send the invoice over now. We'll get it squared away and we'll get you onboarded as well. So at this point I'm like, amazing. Should we move forward? He says, yes, I go, can you drop your company details here in Zoom? And this is the point at which I'm sending an invoice that is at

minute 25. This recording goes on until 47 minutes. So it takes 22 minutes to get the payment settled and get everything squared away. And the reason that is, is basically because he had an annoying credit limit. It's a European client. Especially outside of the UK. Like US is good, UK seems fine with like limits and stuff, but I've especially found it when we go more towards like Germany, Switzerland, like those sorts of clients, like they always have an issue with their credit limits. It's like a swear like they have this, I've worked with multi seven

figure businesses that have like credit limits of like 2000 a month. It's, it's nuts and they can't do anything about it. I think I've just been very scarred from all the clients I've worked with in Germany in the past. That's always, always been a problem. And like you guys know, I hate manual invoicing. Client needs to be auto-billed and that's happened before multiple times. Anyways, back to my point, I know some of you guys, when a client says yes, you go, awesome, I'll send over the invoice, I'll send over the contract, I'll send over the

onboarding. I ain't leaving that call. I am not leaving that call until payment. It is obvious that call until payment cause to me, unless the payment comes, I don't even care if the payment is for one pound as long as I have that client's card on file. And they made some sort of commitment to me. They ain't a client, sorry I cut out there for a second. But yeah, I said unless I take payment, they ain't a client. So yeah I had to charge them just a thousand pounds. That's all they could do. And I

mean I recorded, I was like, you know what, actually it's been the next day. Why don't I charge the extra 1500 pounds to bring it to 2,500 pounds for the first month retainer? And I did the whole spiel and then I realized it wasn't recording. Let's see if this will work. There you go. You can see 1500 plus invoice paid on Stripe. Yeah guys, that was the first breakdown of the first deal. A 2,500 pound a month which is not exciting at all, but six months minimum is a place where I am to me, 2,500

pound plus six months minimum is, I feel as good about as like a 3,500 pound a month plus three months minimum. That's the first deal. Alright, so when I was going to record the second call analysis turns out I didn't record it, but I'm going to throw in the last part of the, okay. So with this call, basically it was a demo call with Danny. Then I had, Dany and I had a call with them and it was three business partners. So demo call, first call and then it kills me. It kills me. But we

had a third call, like I guess the first demo call with Dany doesn't count. So like Dany has a demo call and then I do one call. Still technically it's a one call close technically on my end. But yeah, I had to move it to two calls because once again with some clients like I actually have to, I have to wait longer. I think I've matured a lot as an agency owner or in the past year or so. In terms of things like communication, in terms of things like, you know, just adding a more human

element until you guys know, I like to build a machine. Like that's my goal in life. I like to build machines that I can step away from and then run automatically without me and my agency does that. My agency at this point a hundred percent hands down does that, I gotten my point to agency where I've removed myself from everything. There was even a six month period where I didn't go to any client tracking calls at all and to be honest, I've been pretty bad with that this year too. But my point is like sales

is the last thing that I need to remove myself from that and then at that point I will have a totally automated agency and I think I'll try at one point to see if we can bring more clients without me even doing the final close. Obviously now Dany does a demo call, but my point is, I did a three call close with them rather than a two call, you know the demo and then close and I'll throw in the last portion of our second call where basically I said, I'll speak to you guys on Thursday,

blah blah. We set up a time, I told them to check out some of the case study video just so they could see a little bit more about our philosophy prior to that call. And yeah, that was I believe on Monday referring to the Thursday call and today's Friday as you would have seen on that iPad screenshot or live thing and the deals were yesterday, so hopefully everything makes sense to you. I wish I had the clip, but I will just tell you guys anecdotally what happened. It's a 4,000 pound a month deal, five month

minimum and then from there, same as all of our deals, it's rolling month by month. I am not going to lie, this deal. I was initially, I was going to say no, I was going to say no to the deal and initially kind of the expectation I said on the first call was it would be 4,000 pound a month plus anywhere from 10 to 25 no sorry, anywhere from 15 to 25% return on ad spend and the reason that I was feeling not as excited about this deal, I was excited about the people, I liked

the company just about the deal in general was because of the, once again the complexity of like I don't like complexity as an agency owner. I like. The reason that we were able to get such good results is like we tried to avoid as much complexity as at our agency internally and with our clients. So with this client we have to build them out of case study funnel. So yeah, my two options were, let me charge them 15,000 pounds up front and then they'd go into a rolling month by month contract with us, let's say

a 2,500 pound a month plus 25% return on ad spend. But I decided I'm going to blend the two and this is what I've been doing a lot this year with the agency is, I mean you've seen, I think it was like two weeks ago or something where I closed that client for 10,000 pound for the case study funnel build upfront. And then for the ad side of things, it was just 30% return on ad spend. The only performance, like pure performance fee client we have. I guess secondly, I did charge him 10K up front,

but my point is genuinely I was going to go on the call and tell him no and I was going to refer him to one of our strategic referral partners and once again, Dany swayed me last minute. Dany's just a trooper. But that's the thing. I have that sort of trust with Dany now at this point, you know, he's been a part of my team for two years at this point. And he was like, no dude, I got this shit. But once again, for us, I've built dozens of funnels and webinars for people. So you

know, for me and the team to build a case study funnel, it only takes a day. So if it was £4,000 pounds and three months minimum, it wouldn't be worth it. Initially it was going to be, obviously our regular three month minimum. It would have been 4,000 pounds plus 25 per cent return on ad spend. I just had to do 4,000 pounds but five months minimum and wiped the return on ad spend. The reason I actually wanted to wipe the return on ad spend was because I like return on ad spend when we have a

barometer to go off of, first of all, this would be a phone call funnel and like it's just a nightmare tracking a phone call funnel for percentage of ROAS. I only like to do percentage of ROAS when it's an infoproduct business where there's no phone call funnel, it's just the actual purchase on a sales page or when it's an eCommerce business because there's no attribution is so much more clear and clear cut anyways, ended up closing them for 4,000 pounds, a five month minimum and then from their rolling month by month. Towards the end when

the founder said, Hey, you know, in a couple of weeks, I want to give you some feedback on your sales process. I could spot all of your sales tactics. And I was like, Oh, what do you mean? Like what? And he was like, Oh, you know, the fact that you were like, I need to go away. I need to speak with Dany and then I can come back to you on a price, you know, making us think whether you would bring us on or not. And I was like, no, no, no. That wasn't a sales

tactic. Like legitimately, I'm in a point right now where like I, I mean we've always been like this, but first of all, I have a guarantee at the agency. So everything is to risk. Like everything is to lose. Like I'm at risk because at the end the day, if I don't get a client results, like I'm going to refund them. And that's just something we uphold ourselves to in the guarantee that we have as an agency. So I have a hundred percent of the risk. I've hedged all of your risks. You know, obviously I didn't

say it with this much energy and emotion, but like that's the thing. Like for me, I'm at a point right now in my agency where like we physically can't lose our client's money. If we do, we refund our service fees. So it's like, so imagine a service where if you go to them, they guarantee you they'll make you money and if they don't, they'll refund you their service fee. You ended up getting a pretty long line of people, but all of the risk is on that company's part because they need to decide, okay, who can

we like? They have to honor that guarantee. So you know, that's why I like it. It's funny that he mentioned that because there was no sales tactics involved. And the other thing that I mentioned to him, I was like, look, I, you know, I've learned this through years and years of sales and marketing, any sort of added friction really ruins the likeliness of the sale. In fact, these clients were eight, I believe, like eight minutes late to the call. I was actually about to jump off entirely. I'll put the email thread up. They came on

and there was some sort of glitch. I don't know what happened with it, was some sort of glitch where apparently local time to them it was 6.45 that the call was scheduled that, and for me it was 5:00 AM so I'm not sure what happened there, but my point is even adding that extra call meant that I almost didn't have that call and I almost didn't close them. So like, you know, it's funny that he mentioned that because seriously guys, like the reason that I like a one call close, yes. Now kind of, I have

the demo call and then I do it in a one call close where I guess you could say that's too vocal, you know, whatever your opinion is on that last year I would literally be like, I've never spoken to them before. And we get on a call and you know, within 45 minutes they're there punching their credit card details for me to bill them 6,800 pounds a month. So I know it's back to my point. I prefer two call close if my two calls are guaranteed. But I always know that any sort of extra friction

that you add, any extra sort of call that you add, it's going to fuck things up. That's why I like the one call close. I don't like the one call close because I'm impatient. I'm in rush. I like it or I liked it. I guess technically I'm still doing it cause you know, Dany does a 15 minute demo than I do the one call close. My point is I like it because there's less friction and when there's less friction you're more likely to close the sale. So yeah, I just thought that was something interesting to

add about that call. So ladies and gents. I'm sorry for those of you guys who aren't real, like SMMA nerds and geeks or sales geeks like, you know, this is always the thing that I kind of weigh up on this channel. It was like a, you know do I show you guys the really boring stuff, like the really boring intimate shit or do I show you guys the fun like lifestyle that, you know, I try to do a bit of both. I can imagine for some people who are more into like the lifestyle and what

I do day to day and maybe biohacking and my social life, I get this might have been a little bit boring for you, but yeah, those were the breakdowns and yeah, I got two more calls later today instead of one. I know for sure it's not a closable sales call. You know, one is for me I need to understand the company. 99% chance we won't work with them cause they're a B to B platform. So I'll have to wrap my head around that. So that's that. And then I got my other call, which I'm very

excited about. Dany had the demo call with him yesterday. We booked in now today for the 45 minute discovery call. And we are feeling very, very positive about it. It's an eCommerce business and as you have just seen with infoproduct businesses, like people ask me all the time, you know, why do you tell people don't run ads for infoproduct businesses when you're a beginner, and hopefully this has showed you why. Look, if you want to become an expert in ads and funnels and email marketing and automation, be my guests, try to compete against us. It

won't happen. Like it's funny. People are like, aren't you creating more competition for yourself? And it's like, do you really think a beginner could do what I do? It's impossible. I'm operating in the hardest niche in the world and I'm dealing with clients. You know, it's not like every single client that comes to us is our perfect ideal client. They are in terms of personality and in terms of culture fit, but sometimes we got to do things like build out a case study funnel for them, clean up some of their automation, clean up some of

their emails. It's a pain in the ass. I hate it. That's why whenever we get a really good e-commerce lead, I mean hallelujah e-commerce we can do with our eyes closed. For us at least, maybe it's just because we're so used to working in such a harsh environment, such a harsh arena which is info products and such a complicated arena that for us when we have an eCommerce client, like as I said, we can do it with our eyes closed. But anyways, hopefully that also clears some things up for you guys, which is guys, infoproduct

business are not easy at all. There's a lot of other stuff outside of just the ads that come into play and it can be a bit of a nightmare sometimes. You really gotta know what you're doing if you want to make sure that your clients get great results. Ecommerce, eCommerce is a, is a hell of a lot easier. But once again, eCommerce a hell of a lot harder than local businesses. So for a beginner, I would say local businesses or e-commerce, whatever, whichever you want to do, but just trust me. Do not run ads for

infoproduct businesses because as I said, 80% of my clients are infoproduct businesses. And you've seen right now the mental fuckery and gymnastics that we have to navigate to figure out whether the deal is worth it because of the extra little things that we have to do, which is now at this point 50% of our deals. There's little automations that we have to do in order for us to start running the ads or a little bit of a case study funnel which at this point only takes around a day or so, but still it takes time.

So anyways, with risk that I continue rambling on too much, I'm going to get back to work. And then I've got my sales calls later today. So quick little intermission between deal one and deal two to talk about GADZHI. Now over the next 12 months, I want to take a lot of different strides with GADZHI. First of all, finally managed to get the domain. So it's GADZHI.com now rather than Gadzhiclothing. Gadzhiclothing kills me. I hate it so much. Because once again, like I want this in a couple of years to be a standalone brand and

you know... So the reason we're laughing is because Pete to piss me off all the time, calls it merch. I'm like, it's not merch. It doesn't say my name anywhere. Like I remember my mom. What's the brand name? But it doesn't say it anywhere. I was FaceTiming my mom yesterday. She's like, and I was showing her them and she's like, but it does not say GADZHI anywhere. And I'm like, that's because I wouldn't wear that. Like if it had someone else's name on it, I wouldn't wear it. Like, I like it to be standalone. So

yeah, Pete always calls it merch to piss me off. But like, you know, I want it to be a standalone brand in three years and that's kind of why, like I had different people, you know, tell me to name it different things. Some people were like, Oh, name it private victories and that's the name of new podcast. And I own the domain privatevictories.com, the proud owner, I own a lot of domains actually. But there's one that I'm trying to buy right now that it's estimated $78,000. So that will be a fun one. The new agency

one, **** Is that what you're calling it? Yeah. So like I want it to be a standalone brand. Which is why in three years if someone's like, Oh, that's a dope shirt, what shirt is that? Someone can just be like GADZHI. Yes, I get it. It's half of my last name cause my full name is like Gadzhimagomedov but like I get it, that's my, you know, half of my last name. But still I want it to be, in three years, I want it to be disassociated from myself. So it's not merch anymore in 3 years?

Ahahahaha Pete. Very funny. Does it say a name anywhere? So really exciting news. In the next two, three months, already done the interviews, we're bringing on an influencer manager. So within the next 12 months, I want to scale this brand to seven figures in revenue. And the team and I were talking about it. We were like obviously, our bread and butter, we can just do this. I mean we can do that within like three months with ads. Cause also the other thing that I will say guys is I don't give a shit if I make

a penny from this. Like you guys know my different businesses like my agency, depending on what month it is and how much we're spending on ads. Like for example, this year we haven't spent any money on cold ads so it's been a very profitable year in terms of margins. But no matter what month it is, I will never dip below 75% margins with my agency. Usually it's anywhere between like 75 to 90% that's my agency and I'm very strict on that because that's my lifestyle business. That's my, that's my fuck you money business. Then I've

got my education company where the margins are anywhere between like 25 and 35% of people like, Oh you know, how are your margins so, so bad on that. It's like, well you try to have seven full time employees. You try it. Look, if you want to spend 30,000 pounds a month on advertising costs, if you want to spend 4,000 pounds a month on software, if you want to spend another 35 grand a month on staff costs, be my guest. If you want to go ahead and build multiple schools in Nepal, be my guest. If you

want to spend 20 grand on a party where you don't even sell anything like look, people throw parties and then at the end they upsell. Like guys, I did the GrowYourAgency party, which by the way we're going to do every single year. I did that. I didn't even, the only thing that I sold there was the early, early prototypes of GADZHI and all that money went to charity. Anyways, I'm the idiot who spends 1500 pounds to take some of the six figure students in London to afternoon tea. Once again, once I go traveling again to

LA, New York, I'm going to be doing the same thing. Nobu Malibu with the six figure students, on the company Amex. So you know, hopefully that makes it a little clearer that like guys, I'm not just banking a hundred percent of everything from the education company. The margins are really shit to be honest. So we've got IAG media with 75 to 90% margins. We've got GrowYourAgency with between 25 to 35% margins and then we've got GADZHI, which at the moment is, if you say merch, I will kick you out of this Then we've got GADZHI,

which at the moment has around 60% margins. With GADZHI, I couldn't care less if I make no money. That's honestly the business where I'm like if we do seven figures in revenue and let's say after costs of production and whatnot, we're left with 600K. If all that money goes towards advertising, influencers, party couldn't care less. So in two months or so we've got a full time influencer manager coming on board, so we still need to finalize that. I just need to confirm it. I need to get my mind right about it, but like looking like

95% sure. Basically what she'll be doing is sending out the different garments to different micro-influencers and just getting them to promote it and post it. And we'll also be spending 10-20 grand a month on influencer promotions. As I said, the team and I talked about it and we're like, look, we could scale this thing up to 300K a month through ads in three months. That's, that's easy for us. But you know, I think with this brand, I'm trying to build a brand so it's much better for me to do it through influencers, through, as I

said, even the ones that are in London, sending them out the garments and then the influencer manager, she will arrange with my new creative manager, basically the new hire once again for GrowYourAgency, that blood sucking leech that I have, you know, the new creative manager for that. So, he does all the video, photo editing, et cetera, et cetera. Then they'll liaise and then she will join him. And then when we send them the product, they'll go and do a 30 minute photo shoot for GADZHI. And then they'll also do a free 30 minute photo shoot

for the influencer for their own brand as sort of value added. Tons of cool stuff coming with that. So this is season two. You know, season one was incredible. Season two, I am so pumped for and season three is something else. Season two doesn't really have a name unfortunately. You know, the first one was black, the black marble collection. This is the white marble except in the end I decided I don't like the marbling on white, so we just went for regular white and dude this thing is so comfy. So let me show you, this

is the marginal gains one. As you can see right there, it says marginal gains round the corner. And then I'll show you guys the back. As you can see, honestly this thing is so plush and yeah, for me, you know, many of you guys have asked before that. Let me try and find another example. Like for example, this. This shirt, like I don't mind little things on the front and big patterns on the back. For me, I can't wear big patterns on the front. Like that's just a no-go or like something small, something very like

discrete or kind of like esoteric on the front. And then once again on the back, that's where I like the bigger print. So as I said, this is the marginal gains one. Now, I mean, look at this needs no explanation. This is the private victories. This is a fan favourite. I know how much you guys love this. This sold out hella quick when we did the black marble collection. Now this is another fan favorite that we, you know, we didn't do private victories. And by the way, one thing that I will mention is that it

says season one 2019, that'll be obviously changed to season 2 2020. These aren't the final, final prototypes either. We kind of changed the, the fitting on this. This is a little bit more, this is a little bit of a thicker material than the version one of the hoodies. We just wanted to test it out, but I'm going to go back to the version one, I prefer it much more. Also, even things like the quality of the strings here, like this is, there's a prototype version. So you know, it's, it's nowhere near the final thing. So

this will be a lot more light, kind of like this one. I mean this is the first ever prototype, not the first ever, but this is the first ever like close to final prototype for the GADZHI, for the hoodie. And guys, I mean you can see like even on the final version, with the final version it's raised, so obviously this kind of pops a little more, but yeah, I've lived in this, this thing has come with me to Nepal. This thing has come with me to dates. I've closed clients in this thing. I have, I've

been to multiple continents in this thing. Like, you know, this thing is this thing is my baby. But yeah, as you can see like this is a lot thinner. This one's a lot thinner than this one. And this is kind of our usual quality in terms of like the paneling and stuff. Guys, this ain't no print on demand shit. Okay. This ain't no print on demand shit. This definitely isn't merch and yeah guys, I will show you the last one. Now this is for me personally, this is my favourite. I hate text. I hate like,

Just in general, like I'm not a big, I have a very specific certain style. I don't, I don't like texts, et cetera, et cetera. But this message, come on that that bleed through like this too shall pass. Something about the way that this bleeds down reminds me of like, I don't know what just like sadness, like dreary, like weirdly enough, something about it reminds me of a scar, like crying, like something about it. I look at this, I'm like, yeah. It brings me back to that feeling that we all have, which is just like, man,

shit gets tough and especially everything that's going on in the world right now. Like, dude, from a mental health perspective, like I think everyone in the world right now is hurting and struggling. So especially like this was designed before everything was going on in the world started happening. But like I'm so, so excited to get this message out because I believe in 2020, like this is, it's never been more important to keep this close to your heart. And yeah, I'm just, I love this one so much. And then here on the front it says do

not fear and then it's a little GADZHI just like, you know, coming out the sides like that, like twisting round. Yeah. This is personally my favourite, I'd say in terms of design. Like this one's my favorite, like I fuck with this, but just in terms of the message of the other one, I really, really love it. So yeah, ladies and gents, GADZHI scaling it to seven figures with zero profit, which I'm looking forward to. Look that, that's not to say that like, you know, we won't make any money. But like I'm saying, I put things

in different buckets in my mind. I said, my agency, I'm never comfortable ever letting that slip below 65%. I'm like, that's not what that business is there for me, for my education company. I would never feel comfortable letting it slip a little below 20% because at the end of the day, that's in a different bucket in my mind. But like I'm a business owner and that business is a blood sucking leech. So I still want to make some money from it. So that's the education company. But for GADZHI, I want to see if we end

up making zero. I'm not too bothered because I'm, this is like my passion project and I didn't want him to do this for years. I've always put it mentally in my mind I was like, Oh, this is a distraction. But I think for me, if I can build this thing up to seven figures, multi seven figures a year and you know, not care about the profit and then a day, like three, four years later down the line, I can come in, I can streamline the expenses and stuff like that. And yes, I know from a

a focus perspective and you know, in 2018 and especially like first half of 2019 I was all about focus efficiency. Like this thing is, doesn't contribute to my final goal. And then I realized like, man, like sometimes you just got to do stuff that nourishes your soul. And like this makes me happy. Like this makes me very happy. My other businesses make me very, very happy, but this is the one that makes me happy, but it doesn't make sense financially. I'd say as much as other ones cost me in the running costs and this and

that, like they still make sense financially. This one, as it currently stands, it doesn't, but GADZHI really doesn't make much profit. But as I said, it just makes me happy sometimes. You got to do things that you know, bring out that, that childlike spirit. So yeah, GADZHI will be coming up in four to six weeks, I believe. But a little while back we did the final restock on the first season. We've also brought down the price of the hoodies from 65 to 55 pounds. So I believe the private victories is sold out, dreams is only

left in XL, and then the youth never satisfied hoodies. That we have a little bit more stock of that that's been brought down from 65 to 55 and link is in the description. Go ahead and pick it up because probably within the next week or two that will all be gone and you'll have to wait like four or five, six weeks until the new season comes out. That dynamic, just understanding, you know, does it make sense to push specific lines right now or wait till we kind of reinvent those to be a little bit more

modern and effective. But anyways, so yoga, meditation is a big line. Kind of organic foods in general. Some of these, you know, these trends, things that we represent, essential oils. We do a lot with Himalayan salt, so not just like the salt lamps, these nightlights, but then also edible. So find salts, granulated salts, you know, all Himalayan basically. A little bit about the way that we like to operate is we, I said we're expensive. But there's no extra costs for our 50th floor swanky London office for a, you know, you're not paying, you're not funding

our display. So addiction you know, we're priced based entirely on, on value. Another thing that we do is we guarantee a return on ad spend. So that's 1.5X. So that basically means it's physically impossible for you to lose money. So yeah, I mean basically, and this is why you know, we have that first 15 minute demo call because Dany is as my CMO, like I have to have a lot of trust with him. It's only happened once before in our history where we haven't gotten a client results and we had to refund them. And, you

know, my number one aim is to make sure that never happens again. So that's why, you know, I need a Dany and I have a little trust between each other. Because, and the end of the day, the risk is all on our end. You know, we're, we're an organization where you come to us and it's, it's impossible to lose money and you know, so, so the downside is, is none. We mitigate your downside entirely. The upside is, I'm not saying we'll make you 1.2 million in five months, return on ad spend, like but you know,

the upside is it's pretty high up there especially in our market. Right. Alright. Amazing. Is there anything else that you need from us? No, I think everything is clear, so. Awesome. I yeah, all I can say it's an honor to have you as part of the, the agency and I really look forward to what we're going to be able to do together. Yeah, me too. Awesome. I felt, I felt smooth. I felt smooth. That sales call. I know what it is, it's, it's the first one that is like this one and you have a very

different like energy resemblance, everything. We need to set them up all in the morning. Yeah, I agree. In the mornings. I'm excited. I'm excited. Lots of new clients, lots of good clients. Three new clients in 24 hours. Let's get it. Yeah, I'm very happy. Three closes in 24 hours. I got another sales call in an hour. That one won't be. Do you want to see them actually. Boom. Three out of three baby. Too late to do that. Three closes in the past 24 hours. Very, very awesome. This client, I, I think you guys may have

seen me mention it, but like there's certain times when it comes to billing, like if someone is like them in four people and they're like, Oh, I need to send it to my, like my in house bookkeeper account. I'm like, yeah, sure, sure. Whereas this organization does actually have like five warehouses. Like I forgot to ask specifically, but must be like at least 20 plus members in their team. And I actually know that, look, I've had it with Dutch clients before. I've had it with German clients before. I've had it with, actually never worked with

an Italian client. Nope. That's like working with an Italian client before, I had it with them. It's, it's a card limited. It's this weird thing. So he's going to send it to his account and he's going to try and pay by a prepaid card. The other thing he was like, look, if we can do PayPal then I can pay on the spot. So like once again, Dany just went go flex on the sales channel. You also need to do a little flex, once again, there's a difference between objection handling and like logistics handling. Like actually

just try to figure out something logistically. And he, for me, it's also, it's very clear when a client is like, but I can do this. And, and for me I was waiting it up. I was like, Oh, is it worth just doing PayPal to close them. Then I was like, stop it don't be an idiot. So yeah, all in all, I'm very happy. Oh yeah. I forgot to tell you how much we closed them for. It's 3,500 pounds, but a five month minimum. And I would always rather undercharge then overcharge. This client is doing 90%

of their business wholesale and 10% of it e-commerce, but they'd like to obviously flip the script on that. Obviously they're making very, very good money, just not as much from the eCommerce side of things. So for me, you know, these past few clients, I'm really undercharging for my normal price, but I'm just starting to get into the mind frame of like what is the guaranteed, not even the lifetime value of the client, but what's the guaranteed value of the client? Because look at the end of the day, you can, you can have a plan that

you're charging, let's say eight K a month with a three month minimum. So that comes out to 24 K or you can have a client that you're charging four K a month, but then it's a six month minimum and you're still achieving the same thing except eight K a month is a very big difference in service fee then four K a month. Now, yes, with the 8K month client. I know that our retention is longer than that, but my point is like I'm starting to more in terms of like the guaranteed value of the cient.

So yeah, I am a happy man. All right, so second sales call of the day. As I said, I just know immediately this is not going to be a sales call. Well, I mean technically it is, but my point is even on my end, whether he was ready to pull out his card or whether he's ready to pull out his card within two minutes or not, it doesn't matter for me. I need to gather some information. This isn't a client I feel comfortable signing on the spot. So let's get into it. Let's just wait for

him, yeah. So sorry, I'm a tad late. Thats fine, that's fine. All good? Good, good. Yourself. Yeah, absolutely. Absolutely. Back in, back in somewhat normal. I'm in the office again I was about to say, how are you feeling about that? Yeah. Good, good, good feeling. Finally, Jonathan also says, only says good things about you every time we're meeting. He says, you're, you're his savior for, for everything that is doing right now. So, so I needed to call you, right? I needed to contact you. Yeah, Jonathan's the best. I love him. One or two new leads

a week, one or two per week. And just to be sure, but these come at an 80% conversion rate. And for us this is tremendous because our ticket size is between 10K and 500 K a year. Right. Just to give you that perspective here. Right. Awesome. And how are you getting most of your clients at the moment? I'm speaking on conferences and I'm approaching them and I'm talking to them and that's how we basically converted and outbound, you know, very cold approach. Say, Hey, we have this, we have one that nice client, you know, let

them, let's get to the conversation. So the reason I say this is because I know my numbers to a T and when we run ads for the agency, because at the end of the day, that's B2B and B2B ads can be pretty tough. I'm Bulletproof. I'm confident. Like, I will spend 6,000 pounds to acquire a client because that's our, at least in 2019 that's our average monthly retainer. So I'm, I'm cool with spending the first month you know, when I know our lifetime buy is a lot higher than that. So my point is if you

were to run ads, how much would you be comfortable spending to acquire a client? So ladies and gentlemen, you'll notice a little bit of a change of scenery. You will see that in the next blog, which will be the house tour for this place. But what I'm going to do now is I'm actually going to roll into a sales call that I had yesterday. It's currently Tuesday. All those clips you saw, the first two sales calls, the first two closes were from Thursday, the two that I did analysis of. Then the main vlog portion of

this was done on Friday. You saw the first sales call that close on the Friday, which was the 3,501. And then you saw the second one, which I mentioned. I was like, look, this is not going to be a close, there's gonna be a touchpoint and it's business the business. So the likeliness of me signing the client on my side, once again, for me it was like I didn't feel bringing them on was like 10% anyways, so that was Friday. Today is Tuesday, yesterday we actually had a follow up call with them. What I wanted

him to do was coming into the meeting and give me the lifetime value of a client. Obviously they do business to business, very high ticket where can be very high ticket and I wanted him to give me a number that he was comfortable spending in order to acquire a client for his business. So yeah, he basically came back with the number and it fit into the range of what we thought we could get a client for him for based on the cost per scheduled call. So it would be a case study funnel, at the end

they book in a demo call pretty much the exact same thing that we do for our own agency. So obviously we know that model very, very well. We're running ads for my own agency. Yeah, I wasn't feeling super confident, but after running the numbers basically decided, look, it's worth bringing this client on. So I'll go ahead and swing over to that sales call. So now you guys are actually going to see four sales calls in one video. Pete shaking his head from all the editing that has gone into this. Can everyone go ahead and drop

a bunch of love for Pete down in the comments? I don't think you guys understand how long it takes to edit one of these of vlogs and he's doing all of that while still running his agency. He signed his fourth client last week. So can we do like some sort of animation of your head or something? I'm not going to do that for myself bro. Ok, everyone go drop some love for Pete. Anyways, Just going to play some of those clips. Now I don't want To bring the retainer down to only 2,500 pounds a month

for six months minimum. And then from there it's rolling month by month. You can cancel any time. So really what we want to do is we want it to try to blend the advertising side of things as well as the case study funnel builders. So that way, that way in six months, even if the advertising side doesn't go as well as initially, it's, I'm trying to give you like really shitty numbers here just to give us a meeting room. But even if that goes terribly wrong, you're still paying the same amount as my, as the

cheapest price. I charge people for case study, funnel builds. And again, you know, once you have that case study as an asset, like, you know, you give me a two bedroom, a beach front property in Miami or you give me a well performing case study or a well performing webinar, I'll take the case study of the webinar cause it's much more of an asset if I look at what it's produced for, you know, my own webinar funnels have done multi seven figures. The case study funnel for the agency has almost done seven figures in terms

of clients that's provided. So yeah, that's kind of what we want it to do just so that way we could price ourselves as low as possible to give ourselves as much breathing room in terms of getting rejected. Yeah. So, just to summarize, you say 2,500 per month for six months, is that right? It's a six month minimum. And then from there it's rolling month by month, you can cancel anytime. You know, rolling month by month. And, and just to have the budgets right. How do we increase the ad spend, how do we, how do we

do that? Just to have a better picture on the on the kind of the budget to allocate. Yeah, yeah, for sure. Sounds good. Sounds very good. Sounds very good. Sounds very good. Okay, brilliant. Well, send me over the, the, the contract so we can, we can get that done and and then I'll confirm that and then we're good to go. So I'm quite happy about it. Okay, amazing. So basically, here's what we do. We're, I think this is more of an American thing, even though I live in London. Basically we'll get the invoice sorted right

now, so we get payments sorted. I'll ping over the invoice right now and that locks you in as a client and then we're going to get you set up on Slack, right? And then after that we're also going to set up your strategy session. We'd rather get started sooner rather than later. And then, and then I'm just going to message Ciaran on Slack the actual specific details and I'll ping over a Hello Sign within the next two to three hours as well. So what you saw there was 2,500 pounds a month, six month minimum. The

reason that I wanted to do this is I really, really want to under price myself here simply because to be honest, I told them up front we couldn't offer any sort of guarantee with this client. And you know, I was almost on the call almost trying to get him not to sign. I was, I truly was making the situation as terrible as possible. We were using the worst numbers we could possibly use, assuming that he had a 15% close rate at the moment, it's around 80% granted, that's with the organic leads that he gets still

nonetheless. I was just trying to use the worst possible numbers and the way that I was thinking about it mentally was I charge clients anywhere from 15 to 25,000 pounds for a funnel build. So with that said, we're doing a case study funnel built for him. Now, you know, it doesn't take any of my time, Ciaran and Dany just get it done in one day and that's it. I don't need to be involved with it. But nonetheless, so this is £15,000 guaranteed. Obviously it's 2,500 with a six month minimum so 15,000 pounds guaranteed. And then

from there rolling month by month. So I guess the way that I've framed them mentally in my head was if worse comes to worst and we don't manage to perform with the ads. Because yes, we absolutely kick ass for our own agency when we do business to business ads. But like this is a, it's more of a niche client to be honest. It's a very interesting business. So yeah, I guess from my own sort of pride/for me to feel good about this deal, I needed to make it low enough. And as I said, I needed

to, I needed it to be a situation where if worst comes to worst it's almost like they just did a six pay on a, on a case study funnel build. But for me, that's fine because as I said, you know, Ciaran and Dany know what to do at this point. We can get a case study funnel done in a day. A webinar I will need to do over the space of two days and it will need to be in person. But case studies you know, Ciaran and Dany, the team can get it done in a

day, no issue. So that's that. Let me think. Anything else interesting. Oh yeah, the, the organization has a couple of different people. So as much as I like to do a one call close, be proficient in this and that and then a day there are still other people involved at in some instances, and I'm still in the business to business services industry, so you know, I can't shove my protocol down people's throat. I can only nudge them. So in this instance he had to send over the contract to the team. They got it signed and

we actually have our onboarding call tomorrow. Ladies and gentlemen, that was a behemoth blog once again, for anyone who you know is more interested in the lifestyle and maybe the biohacking stuff, maybe the social stuff, I apologize, this has been a one hour really like intensive sort of show of kind of what goes on deal flow, how I think about deal flow in 2020 with my agency. But yeah, that's what it's like. I'm running an agency, you know, except for me it's a bunch of mental gymnastics as to do I take a client on, do

I not take in client on, all of our clients, except for this last one in 2020 I offer guarantee. I mean even before 2020 I didn't offer a guarantee, but the only one time in history with our agency that we havent been able to be ROI positive on our ad campaigns, I've refund to them because I don't want someone's money if we haven't made the money. So yeah, long story short, a first client was 2,500 pound a month, six month minimum. Second client was 4,000 pounds a month, five months minimum. Third client was 3,500 pounds

a month, five months minimum, and fourth client was 2,500 pounds a month, six month minimum. So for me, what it comes down to is guaranteed income. That first and fourth deal, they're both 15,000 pounds guaranteed bottom line. So that's 30,000 pounds. That second deal is 20,000 pounds. So that 50,000 pounds and now that, and then that third deal was 17 and a half thousand pounds. So that's 67 and a half thousand pounds guaranteed contractually. So that's what I believe around $80,000. So for me, that's $80,000 basically profit. You guys need to remember, I'm not bringing,

you know, I don't have to bring on any new team members, anything like that in order to service these clients. So that has $80,000 guaranteed in one weekend. Ladies and Gentlemen, I am super pumped because you know, I think I mentioned this earlier in the video. I've just been so bogged down in the past six, seven months. In terms of the education company, the schools in Nepal, GADZHI the clothing line, a lot of hiring over the past three, four months, the team has almost nine people now. Earlier today I've just made the job offer and

we just brought on a new performance marketer for the agency. There's a lot of rebranding going on in different places. Most of the stuff that's gone on this year has been behind the scenes that I can't tell you guys about, which I hated when people say that because usually that just means they're doing nothing with their life. But guys, genuinely you'll find out about most of that stuff. And I've even teased, I think few portions of it in this video. But yeah, long story short, which I always say, but I never actually follow through with

is, for the next four or five months, I can focus on my agency and excited to scale it to $150,000 a month consistently profit. So hope you guys all enjoy it. Stay tuned for the Villa tour coming up next week. And as I said, go ahead and drop Pete tons of love in the comments for alwyas killing it with these vlogs. Have you guys enjoyed and I'll see you in the next one.