I Discovered The Perfect AI Writing System (Life-Changing)

Cole's back on the Pod Cole what are we what are we learning about today we are going to write with AI and I mean I mean that in the most literal sense we are going to write and we are going to do it with AI and so what I want to do is I want to share my screen and I want to go back and forth and show how I do this and also how I train other writers to do this and by the end of this episode what are people going to get at a

at a minimum you will have a Baseline understanding of how to use Ai and writing and at a maximum uh you will have a very clear framework for being able to use AI to produce very high quality long form [Music] content and why does that even matter I think the two biggest reasons is one when you understand how these Frameworks work like so many people only think about how things work in an individual Silo so I'll give you an example like in all of our writing programs if I explain how to write a a thread

hook 99% of people will ask the follow-up question does this also work on LinkedIn or does this also work for a real right and the answer is always yes but human beings do a terrible job of thinking orthogonally and it's like if you tell me this is how to write a Twitter thread hook I it's hard for the average person to Fathom how that gets played out across other things but it does and that's why these writing Frameworks and these skills are so powerful because once you understand them once you can apply them to everything

doesn't matter if you're writing an email or an article or a Twitter threat or a landing page right it's all it's all the same and then second is this is where the world's moving I I was just writing a piece this morning about um like different career paths that writers can take and the one that I was working on is the career path of a content writer and so often I hear I see it in my comments on my content like all day long is people saying you know what's the point of even building these

skills AI is just going to take all our jobs AI is g to remove all writers no one's going to need a writer anymore and that really fails to understand what's happening and the analogy that I always use is you know when Photoshop was invented in 1990 if you can believe it was that long ago at this point that didn't ruin design it created a thousand times more designers right it created exponentially More Design in the world when Instagram launched in 2010 that didn't remove photographers it made everyone a photographer right it exponentially increased the

amount of Photography in the world and chat PT and Claude and all these AI writing platforms are going to do the same exact thing they are going to make everyone a writer because it's reducing the barrier to entry and so if you pair that Trend with the fact that 20 years ago people couldn't imagine what it meant to create content online if you owned a a fax machine brand or a candy brand or a local spa right 20 years ago you were like what what does it even mean to create content well you want me

to post pictures of my fax machine on the internet right and now today every single business and every single individual understands I should probably create and share content online that's why Spas share pictures of their Spas right and so if you take those two things together you realize that quote unquote content branded content educational content is not ever going to go down it's only going to go up every single day more and more people more and more businesses want to create more and more content if you are constrained as a human by 24 hours in

a day or really like 8 to 12 working hours a day and seven days a week well your productivity can only go so far you can only produce so much content in a given day or a given week so you add AI into the equation it's not that AI removes people's jobs AI becomes the stress test of do you know how to use this to double triple quadruple your output if yes you will make even more money than you were making before because you are more valuable and if you don't know how to use this

you become less valuable and people canate the two they think AI stole my job that's not what happened AI changed the barrier to entry and changed the Baseline skill level you failed to change with it and then AI says well you didn't change so you don't get the next opportunity which is like Darwinism at its finest right so everyone's sitting here thinking AI is ruining things and no it's it's changing things and you are failing to change with it so that's my little Preamble for what we're going to dig into that is why these things

are so important what is a topic that you want to create a piece of content on 800w article you could also post it as a long form on X you could post it as a long form on LinkedIn if you want is there any topic you've been noodling on Yes actually so let me pull up my tweet ideas note um and see if there's something that's Half Baked okay well okay this is literally a half-baked idea okay so Reed Hastings had a strange rule the founder of uh Netflix had a strange rule in Netflix's early

days no one was allowed to say Blockbuster in meetings um because the reason why is um he he basically didn't see them as a competitor he was like uh Netflix wasn't actually competing with Blockbuster they were competing with guilt and the reason why is um I if you remember like the late fees that you used to get from Blockbuster people like felt bad about themselves like they couldn't like handle basic adult responsibilities um so it was it was less about the $3 you had to pay of late fees and more about like get your life

together man um and then Netflix's whole idea was basically like watch whatever you want whenever you want it I think there's a piece somewhere in there okay so this is an amazing place to start because this is how most people begin the writing process they come up with some sort of seed of an idea and then it's hard to know where does this go right quick break in the Pod to tell you a little bit about startup Empire so startup Empire is my private membership where it's a bunch of people like me like you who

want to build out their startup ideas now they're looking for content to help accelerate that they're looking for potential co-founders they're looking for uh tutorials from people like me to come in and tell them how do you do email marketing how do you build an audience how do you go viral on Twitter all these different things that's exactly what startup Empire is and it's for people who want to start a startup but are looking for ideas or it's for people who have a startup but just they're not seeing the traction uh that they need so

you can check out the link to Startup empire.co in the description and this is why something that I think is really important important in the context of us talking about AI is that people expect AI to automate and do things that they don't understand how to do themselves and so it is worth recognizing that you know AI is not a silver bullet in on some level you do have to have a baseline understanding of how the thing is supposed to work so that you can prompt AI in order to do it right it's no different

than being a CEO and you hire an intern and you're like hey I want you to take this over if you ask the inter to take over a department that you've never even run well how are you going to get the intern to do it right so here's the first framework when you have a seed of an idea there's two ways of looking at this idea and this is the first decision to make essentially for you Greg either this is an idea and this is one point within it or this is one point within a

different idea okay so either let's just spell this out really simply two types of ideas either this is the idea so this is about read Hastings strange rule during Netflix's early days right either that that is going to be the piece this is the theme of the piece or this little idea is a subo within a larger ID okay so what what might an example of that be well very easy one would be um three CEOs who had strange rules at the beginning of their startup Journeys or something right so re becomes one of three

not necessarily the focal point okay yeah so this is this is the first decision to make do you have a preference do you want me to pick one yeah so I you know one of my niches is startup ideas so I like to post things that have a connection to Startup ideas like I can obviously there's a million people who can post about Reed Hastings and there weird rules but only some people can post about the ideas piece of it so I think that a subo could be sometimes the biggest opportunities aren't in fixing problems

they're in making people feel better about having them and that's kind of a prompt for people to come up with startup ideas does that make sense yeah it does so this is where you know my my years as a ghost riter that part of my brain is kicking in right because if if we sort of change the lens for a moment let's pretend that what we're doing you are a client and I'm a ghost writer is very similar this is exactly what I would be doing with a client anyway right and you just said something

really smart and so I go okay that's great I just don't know where to put that yet so think of it like a Lego block right you're like that's a really great Lego block I just don't know where it fits yet okay so we we put that there now we've got some ideas swirling around and in some way we can let's summarize sort of our our goals here our goals are we want this piece to be um connected to Startup ideas we want this piece to in some way be actionable because a lot of the

a lot of the value that you provide is like how to how to get started how to do something right and ideally we want this piece to be connected to our read Hastings you know strange rule during Netflix's early days fair fair enough yeah absolutely it's funny because like just you know sidebar when I write when I write words I I'm not as strategic about writing I just kind of like brew coffee and then I I go but I feel like just talking out loud putting goals is probably a really smart thing to do when

you're writing any piece yep yeah I mean it's so simple right the the majority of people don't have a talent problem they have a a thing called I don't want to practice and execute the basics and I would rather no offense drink a bunch of coffee close my eyes and hope that something smart comes out when I hit the keyboard right and that's that's not a very reliable strategy you're you're good like one out of every 10 times so that's why these Frameworks are so helpful so before like I know how to do all of

this manually but so I'm going to slow down and and do this in in stages so that even someone who's a complete beginner and you don't understand and haven't internalized these Frameworks yet you you have a starting place so whenever I'm coming up with um ideas and I'm trying to narrow down the idea of the thing that I want to write a really easy place to start is to take these goals and to plug them into AI you could use Chad PT you could use Claude it really doesn't matter those are the two big ones

that I use most often and the whole point here is not really to to for the AI to start writing yet what you want is you want it to feed you ideas right so how do you think about prompting AI I think there's let's just pause here there's two very different types of ways of interacting with uh chpt clae any AI model one is conversationally so you're sort of chunking things out piece by piece and it's more of a dialogue and another is where you think through all of the potential situations and hypotheticals and you

assemble a massive prompt that then you feed into the AI model and it generates some sort of output and I think part part of where people go wrong is a they don't realize that those are two different things and then B they sort of sit in the middle and it's like a half-baked prompt that's sort of mid conversation and then the AI is not giving it the output that they want so that's usually the problem that I see so here if we're starting to write something I start conversationally so I might say something like I'm

going to take this I'm going to say I recently came up with an idea for an 800w article read Hastings had a strange rule where write that thing and then I go back and I take my goals and I'm like here are the goals of the piece I want to write and I might give some extra context here because I have a podcast where I share startup ideas with you know entrepreneurial listeners because a lot of the value I provide is how to get started doing something entrepreneurial and want this piece to be connected to

our read Hasting story can you please generate 20 potential headlines for this sort of piece and under each headline list out three to five main points that would make up the content of that piece so all we're doing is we're basically saying here's the little bit that we came up with now can you just start feeding me ideas so here the reason that I ask for these bullets and these main points is because the thing that most writers and most people who want to write don't realize is that many of the decisions get made before

you start writing so if you start if you come up with an idea and your first thought is I should open a Google doc and I should start writing you've already failed you already did it wrong and the reason is because so many of these ideas you can you can come to the conclusions that you need to before you begin the writing process and when you do that the writing is significantly easier it gets compounded with AI where not only does it get easier but now you can defer a lot of the lower leverage stuff

to the technology so there's like a hierarchy and if you make the first mistake then you make all the mistakes under under it right so here's a like this is kind of cool stop saying Blockbuster why ignoring the obvious can accelerate your startup growth psychology of ignoring the market leader right all of these why read Hastings Bann the word Blockbuster what it means for your startup yeah that actually better I like Banning like yeah that's powerful yep okay so I just want to pause and point out what are we doing right now what we are

doing is we just deferred the lower leverage task of come up with 20 different iterations now for everyone who doesn't know this is the hierarchy of every single magazine and Publishing House and newspaper okay the editor or the editorinchief literally gives the columnist or the writer this prompt in the form of hey come into my office and let's talk about it right and then the lower writer listens and goes I better come back with 20 high quality ideas okay so just so everyone we on the same page this already happens it just happens between two

human beings right and all we're doing is we're going hey instead of me passing this along to my junior columnist I'm going to feed this to chbt which means we just got to elevate ourselves up to editor and chief where our primary value is taste right so so we're looking through these and you're like oh I actually really like the word ban and you have all the context as to why that word works right oh ban implies conflict I think it'll make for a better hook right like you have your own taste and metrics for

why this will work and that's why you picked that one that's right it's exactly it I will say in my mind I'm thinking like how do I I create a piece of content that is going to get shared a ton on X and so I I do have like a framework in just for the you know here's the type of pieces that I think would work and bandn just really like Reed Hastings a name that people know you know Netflix a name that people know and and banning the word Blockbuster invokes curiosity and emotions like

that to me has you know check check check all the ingredients of what could make for a tweet that gets 10,000 likes yep okay so let's let's actually we'll we'll take a small scenic route detour here and let's play this out because this is this is what I mean when I say when you understand how these Frameworks work they work for everything and you can use them across any medium so we're going to take this headline so so our taste we elevated to editor in Chief of chpt for the day so we're going to take

this headline we're going to put it here and you go you know what I actually as I'm thinking through this realize that I don't want this to be necessarily an article maybe I want this to be a thread on Twitter now we're going to come back to the article because it's very easy to show how of these things work but let's play this out as a thread hook for example so Greg do you have a recent viral thread that has a hook that you thought was awesome yeah I I do I mean a lot of

people didn't think it was awesome because I got a lot of negative feedback but I think it got more than 50,000 likes so okay great throw throw it over feed it to me oh here it is okay not 50,000 likes 44,000 but Elon Musk replied so that you know that's cool that counts for something yeah do you want me to yeah throw it in the chat here we're going to pull this up this is basically the hook yeah okay so here's the next thing what we're going to do is we're going to take this and

we're going to treat it as a template and then we're going to put this idea inside this template now whenever I show people how to do this very often writers will say back some version of a isn't that stealing well for one you wrote the first one so no but even with other people isn't that stealing and you're not stealing the content you are stealing the architecture right so everybody's read the what is it Austin Klein's book steal like an artist right this is what that means so you are stealing the bones of the house

but you're going to design it in a different way okay second is often writers will say some version of well this isn't real writing like you're just you're just taking something that works and then res swizzling it to which I have to slow down and explain you don't realize that you are already doing this every single time you sit down to write you just call it intuition but what's really happening is every time you sit down to write your brain is cycling through previous quote unquote templates that you have seen work either something you've read

and were inspired by or something that you've done already and you received a positive response from you're like oh that hook worked last time my subconscious is like maybe I should do that again so this is already happening all we're doing is we're just making this conscious okay so how do we do this well you take the hook and some hooks if you pull like it it might not be a perfect fit but we'll do our best with with this one so here just had a fascinating lunch with a 22-year-old stand for grad smart kid

perfect resume something felled off though he kept pausing mid-sentence searching for words no complex work basic ones like his brain was buffering finally asked if he was okay his response floored me this is such a good hook man this is such a good hook okay so here we might we might have to use a little creative storytelling and I'm not going to sit here and like look up the facts but we'll we'll get approximately correctly or correct so we'll go in what year do we think this was 2002 1999 oh Reed Hastings that was yeah

let's say early yeah 2002 let's say okay in 2002 Reed Hastings had a meeting with his Executives all smart people perfect resumés but something in the room that day felt off in the middle of the meeting read and just to show like how close we're I'll try and stick to this as much as possible searching for Words read Hastings looked out the window and said we're Banning the word Blockbuster here's why right so not a perfect fit but pretty close okay and to be clear we're we're not saying makeup stories we're saying like you have

to fact check your stuff but you can copy or be inspired by formats correct of course yeah you don't steal the content you steal the format yeah right and so here now here's the really cool part what is an AI model an AI model is really just lots of examples of a scenario okay and so I love when like it's actually comical to me when people say things like um I tried using AI but it just takes too long long to get an end result you know and I'm sitting here and I'm like I've been

writing on the internet for 10 years I've written 8,000 articles on the internet right and you're frustrated that it's taking you like three reps to get a end result right so what what you don't realize is that when you do this one time so we took the original hook and then we manually created a new version set a different way you just created a mini model and so what you can do and why it's so important to understand how to do these things manually is because then we can take this hook and this now this

is what I would do this is how you can keep working with chubbt so you go it gives us this list your editor and chief you go okay great this is the headline that I like the most but I want to write this in the form of a Twitter SLX thread let's start by writing a viral hook here's a hook I wrote recently that went Mega viral we take this this is the first part of training our little model then we go now here's a different version of that Viral hook based on the headline that

I picked that I think could work and then we we take this we copy paste this and then we go now I'd like for you to come up with five other variations of this same viral hook to increase the likelihood of people reading this piece about read Hastings okay so what are what are we doing we're literally just saying here's what I want to do here's example of the thing I sort of want to mirror and then you close the loop by saying and here's my first try and when you when you give it your

first try it's you just created this mini model that it now has something to learn off of right so here here's variation two picture this a 2002 Netflix leadership meeting NBA Hot Shots top Engineers all eyes on read Hastings that's a pretty great intro yeah you know but something that day felt off like they were circling around the wrong problem then Hastings spoke no one in this room will ever say Blockbuster again here's why he demanded it that's actually an even better hook right 100% the reason the reason that this is so cool is because

you have to remove your own ego and be like who cares that AI actually produced a better hook the reason it was able to was because I prompted it the right way and that that fundamental piece is what is changing everything and either you get on board with that and you become an orchestrator an editor and chief or you don't have a job anymore right and it's self-inflicted because you could have changed what we're doing right now is not hard right yeah so pretty cool I want to I have a tactical question uh is there

a reason like should people do custom gpts or what do you think I think that's sort of like saying um I don't know how to drive yet should I go book a time at the Porsche track and learn how to drift a highspeed 911 yeah like that's that's and and people have a miraculous ability to want to solve problems they don't have yet you know like the the Chach and Claude are so powerful that you do not need much more than this for a long time do you use custom GPS I've played with them a

tad but it's like I don't even it's it's not even worth the effort for me yet yeah yeah it doesn't solve a problem for me okay fair you know okay so we that was our little detour about um Twitter Twitter hooks okay but let's go back I'm just going to move these down here just so we have them but let's go back to if we were to turn this into an 800w article because I want to show the the different levels and decisions that go into you know you making the high leverage decisions and then

AI doing the lower leverage stuff so when you have a headline as a default the the easiest container for creating content is to think in terms of chunks of three so the average 800w article give or take and when when I say article like you can post it on Twitter as long form you can post it on medium as an article posted on quora as an answer I just mean generally that that that amount of words right this is what it typically looks like you have your intro and then you have three main sections now

can you have five sections yes could you have 50 SE sections sure if you wanted to right but generally speaking 800 words three sections the first decision that needs to get made are what are let's just you stick with three here what are the three things that we are going to give the reader and this is something that took me a really long time to understand is that 90% of the value of a piece is the headline and the quality of the three main points okay so I'll give you a really simple example let's let's

say the title was how to make your first million doll or actually here here's a better one here how to save a million in taxes in 2025 Let's Pretend This was the headline of our piece and V1 is our subheads were you got to learn about money you should hire a CPA and don't be dumb okay let's pretend that's V1 what so many writers fail to understand is that 90% of the value of the thing gets evaluated just based on this so if you saw this headline and then you clicked on this piece and you

skimmed these three subheads you would immediately say to yourself This is worthless and you would leave and all of that would happen in less than 2 seconds right the value equation changes dramatically when these main points are even more specific even more tangible okay so just and and I'm not going to sit here and stress test this for for 10 uh different iterations but just to show the example it would be something like um if you aren't taking advantage of the I'm sure there's some sort of loophole right Um this can easily save you an

extra 250k you know you should be taking all money into a personal es Corp not an LLC and then subhead number three is uh there's a program where you can buy Section 8 Housing and get paid dividends that you can write off against your income okay so those three main points for example are significantly more specific and they are significantly more tangible and when you see each main point inherently if you read this you're like oh I've never heard of that loople which sells you on reading the actual content and so if the main point

if the title doesn't promise you something that is worthwhile and if the main points aren't tangible enough to to show that you're going to deliver on that promise nobody reads the content and so instead you have all these people that are sitting there and they're like oh well I got to start writing and they start with the first word and they're like this is how you save a million dollar no I don't I don't like that I'm Gonna Save million no I don't like that I'm here save a lot of money no I don't like

that I don't like that adjective wait I don't like any of this wait I shouldn't be a writer like that's what most people do and they don't even realize that they've they've dove into the writing before they've made the most important decision which is what's the promise and how Are you delivering on the promise and the main points does that make sense yeah feel like I've been it's it's interesting because I I'm just I'm doing some self-reflection on myself you know I'm I'm a cowboy when it comes to writing um but I have been doing

a lot of this without knowing I'm doing it yep so sometimes sometimes it's into intuitive um often times I will see that there's always people that do a lot of these things accidentally or they or they do them every once in a while and my goal is to make them conscious so that as you're writing you're sitting there and you're like this is the next thing this is the next thing exactly right yeah well I think we were talking right before we started this you know I'm a new father time means something different when you're

a new parent like you basically want to you want to optimize your time when it comes to like creating and producing in in a work setting so that you could be completely present with your child and and support your family so I think that having this is not only does the content end up becoming probably a lot more interesting to read it also shortens the it's a shortcut to to getting what you end up you know I don't this this is going to save me literally days weeks per year yeah it's no different than when

someone's like oh you know it takes me five years to write a book well it's not because the book took you five years it's because you had to make five years of mistakes in order to write it totally okay so you want to you want to keep it pushing yeah we got like 15 20 minutes max cool we got it we're going to compress it in and then we can talk takeways so next I'm going to introduce my one of my favorite Frameworks that I've ever come up with I call it the 10 magical ways

the 10 magical ways are you could reverse engineer 99% of all non-fiction writing back into these 10 ways and the reason that this little list is so powerful is because it is the easiest way to remove any s of writers block that happens at every single stage so the first way to use this is to look at the headline and this is a great hook why read Hastings banned the word Blockbuster but this is a pretty vague and what I like to call intangible promise so and what it means for your startup right it's like

well what what it means for my startup okay kind of interesting but how can we make this more interesting or more tangible and the question to ask is actually which of these 10 things am I going to give the reader am I going to give them tips am I going to give them stats am I going to give them steps am I going to give them lessons right so for example you know and three lessons that can be learned from the what's Netflix's market cap now something stupid 361 billion okay 361 billion we'll say streaming

service okay why why did my brain immediately go here because again another framework big numbers in headlines big numbers in hooks always perform well right yeah so also like alliteration alliteration also works like when you when you like probably if I was writing this I would say why read Hastings ban the word Blockbuster and three well no scratch that you can you can hear how too much alliteration then sounds like right exactly I could hear your brain hearing it and deciding it was a bad idea like I was gonna say like legendary lessons or something

like that you know it's like no let's just also concise and and clear works really well for the internet yep exactly okay so here's where things get really interesting and and I think that this step that we are about to talk about is the primary skill it is the primary value okay so we use the 10 magical ways and we clarify what are we actually going to give the reader we're going to give them three lessons it's very simple okay if you don't have Clarity over which thing you're giving the reader guess what the reader's

not going to know and if the reader doesn't know they're not going to give you their attention Okay so you give them three lessons now here's where it's so simple complicated if we were to break this into sections what do we think the three subheads are going to be you want to take it you want to take a guess Greg um what are you thinking well just generally like the three subheads are going to share three lessons three lessons right it's so simple it's complicated right so this is lesson number one this is lesson number

two and this is lesson number three here's a very simple rule of thumb if your subheads do not deliver clearly on the promise in the headline the reader will not take the time to figure it out okay so whatever magical way is in the headline is going to be the thing in the subheads okay now the highest leverage decision about the entire piece is what the three lessons are and this is what so many people misunderstand okay 90% of the value is not in the writing it is in the fact that you said I'm going

to give you three lessons and if those three lessons are you got to work hard you got to out compete and you got to care if those are the three lessons you wrote a shitty piece doesn't matter how many beautiful there are does matter clever your adjectives Else Matters right so editor and chief we got to come up with the three lessons do we want to do we want to come up with them or do we want Chach to come up with them we can try and if we fail we can always go to our

AI overlords you know I think I think that that is the best lens and point of view for all of this I I think that you should always try yourself first and then weigh it against what chat PT comes up with and then improve the quality together that is why I don't defer the writing to AI I write with AI right so give me some lessons Greg and I'll help you improve them if you just like say them say things out loud as they come to you so businesses built around guilt are yeah empower the

customer not alienate them okay well we can talk about convenience like you know big reason I think Netflix won was convenience so yeah and every every founder should ban at least one word in order to succeed which is like if I was writing this piece I'd probably lead with that because it's so spicy and the way I look at writing I'm curious what you think about this but I literally view it as a funnel and I'm like okay at every single word I'm losing more and more people 100% 100% so said differently my little framework

for that is whenever I'm coming up with the main points of a piece doesn't matter if it's an email article Twitter thread doesn't matter once I've come up with all the main points I then stack rank them in the ones that are most interesting or most compelling because inherently once you come up with them usually there's one where you're like oh like what a great main point well you should make that the first one right because that hooks the person totally okay so cool so now what do we do we take this we take our

improved headline and we go okay great so going back back to writing this as an 800w article here's the headline I came up with feed that into there we go and here are the three lessons I came up with we take these copy paste here then we say but I want to stress test the quality of these lessons can you please come up with five more batches of three lessons related to this article headline so I can see if there are any other opportunities to improve chbt is thinking again I want to emphasize this process

that we're going through is exactly the process that an editor and Chief and a columnist go through it's the same thing you're just deferring to someone else's brain or you could use the AI brain right so here adopt a contrarian mindset treat frustration as a business opportunity okay batch three batch three number one is is a problem yeah ignore the me too trap you know so you gota like what what what AI thinks is me too and what you know we think is me too might like I know what they're saying like me too but

it could also read as like the me too movement and it's like ignore the me too movement trap it's like no that's no absolutely so again great example of how AI gives a bunch of options but your taste has the context to be like the risk reward of me using that phrasing maybe isn't going to be as effective right you are editor and chief little writing Pro tip for everyone a lot of times when people come up with subheads they think the same way that AI does so they they think in terms of like quippy

main titles main titles typically lean more clever you know not as clear and I've always found that the best uh main points and subheads are actually more like sentences where you're literally just saying to the reader you clicked on this title I'm going to give you all the value in three sentences bolded as subheads and whenever you do that you it's so much more likely that the person then gives each section their attention versus if you give them something like more vague you know stay agile even when growing they don't really know what they're going

to get out of that section which means they don't give it their attention right so here we actually like our output even more you know now if I wanted to clarify this further I could say these aren't bad but all all of these main points are written as vague clever main points titles the ones I came up with are in sentence format and are much more tangible actionable can you please come up with five more batches of three main points that are written in sentence format and are as tangible actionable for the reader as possible

so this is where you're working with AI in that conversational format and we might not have time to get to it so just to sort of skip skip to the answer the reason why all this back and forth is so important is because you don't realize that as you're doing this you are creating all the Lego blocks to go assemble the mega prompt so whenever we create prompts for our paid newsletter WR with AI for example all of them are the end result of this sort of back and forth with chat gbt or or back

and forth with Claude right you're learning what works you're learning what yields the best output and then you're basically going back through that entire conversation and then you go now how can I skip to the end faster next time how can I just compress all of this into into one prompt right or one decision so so here these are more actionable regularly map out your customer's biggest frustrations like late fees then eliminate those pain points your product stands out on convenience that's actually a cool a cool point I might consider putting that underneath that main

point right run a bandw experiment in which you exclude all direct competitor names during strategic planning cool so you can see how like this is improved and it's improved because we know what to ask for and we know what to ask for because we've done it manually so then just to close the loop and just to sort of complete this for everyone once you have the three main points the next thing that you do and this is what completes the writing is you go back to the 10 magical ways and you go so what am

I going to give the reader in each one of these sections so here lesson one every founder should ban one word most closely to whatever so here we really like the run a band words experiment so we put this here how do we make this the most valuable we can well we would explain to people the steps of running a bandw experiment right so here the magical ways we're going to go with steps right convenience can be a a product differentiator okay well if I'm explaining that convenience can be a product differentiator what might make

sense maybe some stats might be interesting as to why conv like proving that or maybe it's like examples of other companies that have used um convenience in order to differentiate themselves right and then lesson number three business is built around guilt empower the customer not alienate them well whenever you're explaining something right maybe here we need some like and here are you know reasons why here's why that is right that's another one of the 10 magical ways so this list is insanely powerful because then you just go through each section and you go all right

here lesson one I'm going to give people steps on how to run a bandw experiment lesson number two I'm going to give some stats to back up why this is a thing and I'm going to give a couple examples of other comp that have done it and then lesson three businesses built around guilt ow the customer not alienate them here are a couple tangible reasons why we haven't written a single like full paragraph or anything and all the decisions are made right so now when you sit down to right this isn't hard you just go

oh I fill this in in this section and so then if you were to bring that over to AI what would you do you would literally just articulate what I just said and then it would come up with a V1 and then you would run it back and do it again you'd go Section by section you'd be like lesson one I think those steps aren't tangible enough could you rewrite that in sentence form right you are the editor and chief does chat GPT have voice I forget yeah so like you can you can even for

some people writing is tough but uh yeah use voice mode like just go and dictate it and and this is okay so I just I want to end on a meta a meta concept yes why is paying for education so powerful and why is paying for education even more powerful in the digital age take um ship 30 for 30 as an example our writing program in ship 30 we basically have broken out I don't know how many 30 40 50 different like little writing Frameworks it's like when writing first sentences do it like this when

writing headlines do it like this when formatting do it like this and in the age of AI every time you buy a course a book you listen to a talk and any sort of Education you are not just learning what you are doing is You are downloading that little framework into your repository that you can then go leverage with technology okay so there's actually no reason why someone couldn't take ship 30 take out all 30 of the different Frameworks that we give them and then be ble to articulate to AI hey when we write first

sentences we want them to be like this when we write titles we want it to be like this and you just increased your own productivity and efficiency and quality of output by 100x for the rest of your life and like ship 30 is a $350 course for example and once that clicked for me I was like oh so you're telling me that I can basically just go spend a fraction of the amount of money buying things that have taken people it has taken me 12 years to learn how to articulate all of this 12 years

and thousands of Articles and thousands of everything right and you can literally just take it download it into your brain and then articulate it to Ai and yield a very similar output yeah and that that is why paying for education is so fascinating in the digital world I mean paying for education or it's also just education you know what I mean it's like there's also free education like this is free you know like all my pods are free someone could theoretically like download all the Frameworks and idea Generation stuff that we use and all of

a sudden you're an idea Pro you know what I mean like using AI so I think your point is valid which is um well what is your point your point is basically that your goal is to if you want digital leverage you need to be an expert how do you become an expert and gain yeah exactly you level up and you can level up by educating yourself downloading these Frameworks and then using AI to take it to the N degree is what you're basically saying which I totally agree with yep yeah said said in the

most simple simplest way it took me 12 years to figure out you know the six proven single sentence openers for almost all writing you could internalize that framework from me in four minutes and then you can take that framework and then use it with AI for the rest of your life the return on that is unbelievable and this is also true for me like if I want to learn how to do something and I go to you and I'm like oh Greg's an expert in this thing just give me the fra I'll pay whatever for

the framework because now I know I I have it and I can go use it for the rest of my life yeah I think it was Mr Beast in his like leaked Playbook doc he had a section say like higher Consultants did you see that yeah I read it it was great yeah I think that you know that was kind of like Mr beasts uh what he thought too which is basically level up he's a big level up guy level up you know what he was missing was the AI piece I think um but you

know he's he's done well for himself so I think he's doing okay we we we'll give it to him yeah cool man so yeah we cooked up a lot I you you under promised and overd delivered just as I expected thank you for being so generous with your your time your brain your Frameworks um and uh where could people learn more about you and and some of the stuff you're up to no they'll find me on the internet I'm not worried about it I just I would I'd talk about this stuff for free all day

like I love this stuff yeah well we'll include uh we'll include some of the stuff where where people can find you in the show notes uh and maybe what I'll do is I'll even cook up some notes from this episode that people can go and and access so that will be in the show notes also I'll send you this doc that we were using if you want to just share it as a PDF that's fine that's great awesome all right my man I'll always yeah dude I love I love our chats I love our chats

and um I got some writing to do yes you do I'm waiting for the book it's true it's true I need a book I need you know for those listening I I definitely want to write a book um and I've talked to Cole about it um so one day folks one day well listen you have coold GPT here whenever you need it thank you all right my man I'll catch you later all right see you see you [Music] baby