How to Build an Audience of Buyers (Not just empty views)

Today we're talking about how to build an audience, but not just the viewers of buyers. If you're an entrepreneur or a business owner making content, there's really only one question that matters. How do you build an audience that actually buys the products and services that you sell?

It sounds obvious, but this is the million-doll content question. And all those companies that you admire that are growing super fast, they've cracked the code on how to do this. Now, it turns out if you want to build an audience of buyers, there's a super specific approach you should follow.

So, in this video, I'm going to break the whole thing down. This is the six-step playbook for building an audience of buyers that will turn attention into dollars for your business. By the way, I'm Callaway.

I have a million followers. I've done billions of views, and I know this stuff works because content is all I do all day long. All right.

Now, before I go through the six-step playbook, it is critical to understand the psychology differences between how a viewer and a buyer think about content while they're watching it. Viewers watch because they're interested in the premise of the idea you're talking about. Now, here's the difference.

Buyers watch because they have specific pain points they need to solve. Viewers are interested. Buyers are interested in solving.

So, to build an audience of buyers, you need to create content that consistently communicates these three things. First, the topic is a painoint they actually have. Second, your solve for that painoint is better, faster, or cheaper than whatever they're doing to solve it today.

And third, that you are the best person for them to learn or discover this new solve from. So, it's painoint, solution, trust. That is the triangle.

If you want to build an audience of buyers and not just viewers, you need these three things to come across in your videos, either by saying them directly or implying them indirectly. The difference between a viewer and a buyer is that viewers do not have the pain points that you're talking about. Both can be interested in the topic, but buyers have the pain that needs solving.

And this is really important. If you make videos on topics that you think will get a lot of views, but those viewers don't actually have that pain, then all those views will just be empty sets of eyes that are watching to be entertained. And I call those views empty calories.

Now, in order to make content that successfully hits on those three things, painoint, solution, trust, you need to define a few different things before you start making videos. And I'm going to explain how to do each one of these in detail in a minute. But just so you know where we're going, the first thing you have to do is define the buyer.

Who is the buyer? Second, what is the task or workflow that they're trying to accomplish? Third, what are the most painful or highest friction pain points in that workflow?

Okay, now most people get this far, but then they miss out on this back half of the process. And this is where all the gold is. Fourth, what is the baseline or common approach that that buyer is using today to try to solve those pain points?

And fifth, what do you know that is less common or nonobvious about solving those pain points that would help them do it better, faster, or cheaper? And it's those last two pieces where all the gold is for building an audience of buyers. The distance between their current solution and your new, easier solution is ultimately why buyers stick and buy.

Now remember to convert a viewer into a buyer, it's painoint, solution, trust. And I'm going to say that triangle over and over and over again because that is the underlying framework that drives this whole thing. Now what all this really means at a high level is that the formula for building an audience of buyers is to understand what the buyer's pain points are.

Offer novel solutions they don't know to solve them easier, faster, or better. And then do that consistently for a long period of time. If you can train a viewer that seeing your face or your name equals value for them in solving a pain point they have, it will create a Pavlovian trigger in their subconscious where they will associate trust with you and want to buy your stuff.

All right. Now, as promised, let's get into the tactics. How do you actually go about figuring out what content to make so that you end up with an audience of buyers that will buy your stuff?

And there is a six-step process for doing this that makes it super easy. And I just want to remind you, if you're an entrepreneur and you are serious about solving this stuff, building an audience of buyers, learning how to make better content, I actually built a free community for entrepreneurs called Wavy World, there's over 17,000 people in it, and they're all helping each other improve their content. So, if you want to get better at this stuff and learn, make sure to join Wavy World.

There's a free invite link below in the description. All right, here's the tactical step-by-step road map for how to build an audience of buyers. Step one is defining the buyer.

You need to deeply understand who that buyer is before you do anything else. Their demographics, their psychoraphics, their background, their interest, where they hang out, and most importantly, what mission or objective or workflow are they trying to solve where they have pain points today. Now, if you don't have a product or service already and you want to get started by first building the audience of buyers, which is what I recommend, you're going to want to pick a buyer profile that is either something you know a ton about, something you already were yourself, or something you want to get to know a lot over the next few years.

You're going to be talking to and about these problems and these pain points for a long period of time. So, it's really important you pick a buyer profile that you want to study and immerse yourself into. For example, in my case on this channel, my buyer profile is business owners that are trying to grow their business using video content, either short form or long form, and they want to turn that attention into dollars for their business.

That is a specific profile and set of pain points that I'm focused on. Nothing else besides that. So, step one is that you need to pick and clearly define who this buyer is.

And of course, that will become who your audience is made up of. All right. Now, the next step, step two, is called buyer journey mapping.

And in this step, you need to figure out what is the end-to-end process or workflow that they're going through today to try to accomplish the task or objective or mission they have. And you want to define this as granularly as possible. So, you're going to lay it out end to end, step by step.

And in each step, try to figure out what are the friction areas or pain points that they're facing. And when I say pain points, I mean blockers. What are they trying to do that's frustrating today that takes a ton of time that's slow and hard and complex?

Maybe they're trying to learn to code, maybe get a six-pack, maybe learn to meditate, maybe grow their business. All over the world, people are trying to solve problems. So, what is the workflow they're trying to solve?

And where are the pain points in that workflow? You need to define that full workflow to figure out where the blockers are. What is hard, slow, and expensive that you can make fast, easy, better?

And you're doing this in step two because those blockers, those pain points that you identify, those are the source of video topics that you're going to make. Now, let's continue with me as the example for what I would do in this step. So, I already figured out in step one that my ideal buyer is business owners that are trying to grow their business with content.

Presumably, that's you if you're watching. And what I need to define in step two is the workflow or process that you're using to make content today. And so, in that case, the workflow for a business owner to make content is something like this.

You need to define who your ideal viewer avatar is. Pick a format, pick a platform, come up with ideas, research those ideas, script those ideas, record those ideas, edit, post, grow, analyze, and so on. That is the full end-to-end workflow that a business owner making content has to go through today.

Now, that was my buyer. For your buyer, when you map any workflow, there's going to be dozens of steps and tons of different friction points and pain points within that workflow. Maybe your buyer is trying to learn how to use AI tools to speed up their marketing or maybe file their taxes faster or maybe get fitter.

What you need to do here is break down that workflow into the atomic units so you can more easily identify where the pain points are. And I hate to say this, but if you are personally not in the buyer avatar, either in your former life or current life, the only way to really understand this workflow and the pain points granularly enough to be able to identify them is to interview a ton of buyers in that profile. It is so much easier to identify these pain points if you've lived that journey yourself before.

And this is why so many people end up developing expertise teaching their former craft, the meta of YouTubers on YouTube, teaching YouTubers how to YouTube. The reason this exists is not the sleazy core stuff that everyone blames. It's because a former YouTuber most intimately knows the pain points of the journey to grow on YouTube.

And so, it's easiest for them to relate and go deepest to then teach that back to a newbie. This is the easiest buyer profile for them to talk to because they lived it. And again, if you don't live it or haven't lived it, you're going to have to figure out how to immerse yourself in that community so that you can be just as deep and granular as someone who is living it currently.

Now, in my case, the reason I chose to serve business owners struggling to grow with content is because I was a business owner struggling to grow. I learned content and that grew my business faster. That is the expert profile that I've lived and breathed for the last 3 years.

That's why I serve that audience. So, to go back to step one after hearing step two, do you know the buyer profile deep enough to be able to mine for these pain points in their workflow? If not, you need to go back to step one and figure out how to build that depth.

Okay. So, at this point, we are now intimately familiar with the buyer profile and have fully mapped the workflow that they go through to accomplish whatever they're working on. Now begins the process where we're going to laser in on one specific element of that workflow at a time to be able to make content that acrus trust to us as the expert.

So, step three is called painpoint baseline identification. You want to pick just one painoint in the workflow to start with. Ideally, one that has max pain and max friction.

And that's what we're going to go dive deep on. The key here in step three is that you want to figure out what is the baseline solve. What is the buyer doing today to try to solve this pain but still having a lot of friction and pain.

What are they doing today? What is that baseline solution? So to continue with me as the example cuz it's the easiest one to explain.

Let's say I looked at that whole content workflow that I went through and I picked script writing as the first piece that I want to talk about and help solve the buyer pain for. So, the first thing I need to do is figure out what is the process today for business owners to write scripts. And why is it so painful?

And the answer is today, if you don't know what you're doing with content, it might take several hours for you to write a script. You open the doc, you don't know how to write a hook, you don't know where to start. Maybe you're copying someone else's template, but you don't know why it worked.

You're writing words and you're not sure if the persuasiveness or psychology is dialed in. It's really a guessing game, right? That's what today looks like as a beginner content business owner trying to script write.

And of course, that's confusing. It's slow. It's painful.

That's the blank page problem, right? That's where the baseline solution really is. And again, in my case, I know what that baseline solution is for the beginner because I was a beginner.

I was a business owner spending hundreds and hundreds of reps trying to figure out what works with script writing and videos. I've lived it and so I know that. So, step three is taking that full workflow, picking one pain point, and then understanding what is the baseline solve today that's still causing a lot of friction.

All right. Now, step four is the sister to step three. Now that you know the baseline solution that the buyer avatar is trying to do to solve the thing, what do you know about different solutions, alternative tips, tactics, frameworks, or formulas that you can provide as an easier, better, or faster way compared to what they're doing today.

This is literally the opposite of the current state today. And your goal in this step is to find a better way to help them do the thing they're struggling with. So to continue my example, I spent so long as a beginner trying to figure out what were the patterns and formulas for script writing and storytelling that actually worked every single time.

I was in those shoes. And over the years, I had to develop all these templates and little tricks and tips so that I could make my stuff do better so that I could grow my business. And so what I did is I wrote down a bulleted list of all those frameworks, all those tips, those little tricks and enhancements that help my stuff do better than everyone else's.

And then I tried to make those recommendations as tactical and stupid simple to implement for anyone. So for example, in my case, if I was trying to help someone figure out how to improve their hooks, I would say you want to create more contrast using the words but and therefore instead of and then. Or if I was trying to help improve the rhythm of your story, I would say write your script and look at the end line of the sentences and you want it to be jagged.

You want a jagged line when you look down, not a straight line. That means you have variability in the sentence length and you can improve the rhythm. Those are just two little examples of novel yet tactically implementable recommendations that make it way easier for a beginner that's struggling to improve their script writing.

Current state, my state in the future. And so when I make the video about script writing and my buyer who is struggling hears my new solution and it's different than what they've heard before yet tactically implementable, immediately they associate trust with me because I've helped solve their painoint quicker. And this step four, this really is where all the sauce is.

If you want to build an audience of buyers, you have to crush step four. You have to actually have interesting, novel solutions that solve the problem faster than everything else. If you're actually dope at your craft, this part will come really easy to you because you will have actually lived the transformation of the before to after and have solutions that you can recommend.

If you haven't gone deep enough to actually have the answers, to have the solve, well, then you should start back at the beginning and build those solutions before you try to make content about them. The highlevel curators that are regurgitating the same base level common stuff over and over, they might get views because they've hacked the algorithm, but they will not have an audience of buyers because the trust is not transferred when the solution is not different. That gap between old solve and new solve relates directly to the buyer's desire to buy.

Okay, so now we're moving to step five. At this point, you've gotten intimately familiar with the buyer. You've mapped their full workflow of whatever they're trying to do at the granular atomic level.

You've picked one pain point where there's high friction. You've identified the current base state solution that they're using to solve that pain. And then you've come up with your novel, easier, better, faster solution that you can now recommend.

And this is essentially the meat or the body that you're going to cover in the video. Now, you're not done here because if you just come flat out start, press play and just talk about these things, it's not going to do that well out of the box on the social platforms. And this is because content packaging actually matters a lot in getting your video to be permeated across these social platforms.

And that's really step five, content packaging. Now, when I say packaging on YouTube, that's the thumbnail, title, and video intro. And on short form, Instagram, Tik Tok, LinkedIn, YouTube shorts, it's really just the hook and the video intro.

A crude analogy for this is that all that work we did before is really the gift, but the gift is kind of hidden in this brown box. You now need to wrap that gift in wrapping paper and bows and tinsel to actually get people to want to open it and hear what you have to say. It's a crude analogy, but that's really what the video packaging does.

It's a wrapper around the sauce. No matter how good your solve is or how painful the actual pain point is, if you don't fix the video packaging, your videos will never really break out. And I'm not going to cover video packaging in this video.

It's just going to be way too long. But I promise you, I will be covering that in a future video. For now, below, I'm going to link a couple other videos I've made where I've talked about video packaging, both for YouTube and short form.

It'll be linked below. So, the takeaway here is that building an audience of buyers really requires two steps. A, you need the meat or body of the video to actually be differentiated.

That was steps one through four that we went through. And B, you need to package that body, package that new solution in a way that is optimized for the social algorithms. And that's step five.

I find that most people when they're trying to build an audience, they focus only on step five, the thumbnail, title, intro. but they skip over step 1 through 4, which is actually getting to the novelty that would build buyer trust. And now, the good news is after you nail step 1 through 4 and you figure out the packaging, all you have to do is record, edit, and you're good.

And I don't mean to overlook the editing. Editing is definitely a beast, but if you're a business owner and you're actually converting audience buyers to cash flow, the first thing you should do is outsource and hire editors that can handle that piece for you. This is exactly what I did.

I built a great team of editors. Everything you see on this channel is done by them without any review from me. So if you want to get in touch with that team to increase your quality of edits, I have a link below in the description.

All right. Now, step six is the final part. Once you start posting these videos, you're going to have a bunch of audience members start to engage.

And if you've done your job on all those previous five steps, they're going to turn into buyers automatically. And so, as they consume the information in your videos, they're going to take one of three actions. They're either going to follow or subscribe to your channel, leave a comment, or want to go down the rabbit hole to extend their knowledge with more stuff that you've made.

On the follow part, this is great. Your audience size will go up. Awesome.

On the comment part, this is where you want to engage. When you're starting out, you want to respond to every single comment. Take them to the DMs.

Ask them if there's specific things they need help with. You build that last mile of fandom in the comments and DMs after you've engaged them with your content. And lastly, when they want to go down the rabbit hole and consume more knowledge, give them a way to do that.

Have a newsletter or an email lead magnet linked in your bio as an extension ramp so that you can get them from a rented platform like YouTube or social media to an owned platform like email or a private community. Make sure to have those rails and nets in place so that when a highvalue buyer starts to trust you, you have a way to extend their interest. Now, all you have to do is run this playbook every week for 6 to 12 months.

And if you can do that and stay laser focused on steps one through six, you will have an audience of buyers big enough to support a sevenf figureure business in almost every industry vertical. And I know it sounds simple when I frame it that way, and that's because the strategy part is actually extremely simple. It's the consistent execution and coming up with those novel solutions every single week that's really hard to do.

But I'm telling you, if you stay disciplined and you figure out how to do this every single week, you will have the audience buyer intent to drive a sevenfigure business. Now, of course, buyer interest watching the content does not equal dollars in the bank. Now, after you generate that attention, interest, goodwill, and trust, you need an offer, a product or service that they can actually buy.

So, the next step after you get all that attention is to craft the paid offer. And when you think about the landscape, this offer can really sit in one of three areas. It could be a product or service that solves one of the workflow pain points you didn't address.

So let's say the buyer has a workflow 1 to 10 and you make content on 1 to 8, but then you sell a solution for 9 or 10. That's option one. The second option is you could sell a product or service that goes deeper on one of the items that you did address, but in a much deeper way.

So in this case, you mapped the workflow 1 to 10 and you covered all of those items 1 to 10 in your content, but then you sell a product for number two that goes way deeper than the stuff you were able to cover. And option three for the offer is that you just sell a product or service that speeds up or implements the full workflow. So again, in this case, you made content from 1 to 10, but you just sell a service done for you or a product that allows somebody to go through your recommendations much faster.

Those are typically the three ways you can develop an offer relative to the things you cover in your content. And typically, the price you can charge for that offer maps to the magnitude of the pain solved times the speed in which your solution can solve it. Now, if you guys want, I can make another video in the future going through all of the offer creation stuff, but to be honest, Hormoszi is the best at this $100 million offers his book.

If you just read that, you'll be set all around the offer and the product service creation side. I personally mostly focus on the front half and the attention piece, getting people to trust you and want to buy. Read his stuff on the what do they buy.

So, that's really it. If you make consistent content focused on a specific buyer workflow with pain points that you come up with novel solutions for and you do this in a packaged way where the algorithm pushes you, you will build an audience of buyers. This is all you have to do.

Then it's your job to create an offer so good that they're willing to buy it. And what I found is the more value you give away for free, the more willing they are to buy the thing once you have an offer to sell. For example, in this whole video, I've been using myself to describe how I would solve the specific pain point of script writing.

And so I went through this whole workflow. I identified the pain points. I came up with novel solutions.

I've made several videos for free about how to solve script writing. Everything I can do, I've put out. But even after making all those videos, I've realized that applying my learnings is still not super easy for every single person to do automatically.

Even with the answers, it just takes a ton of manual work for a business owner to try to learn. So what I then did is went and built an AI software product that just takes all of those learnings and more and just does it for you. automatically.

And this is an example of the second and third offer buckets that I've talked about. It's not that I never covered script writing in my content. I've made several videos about it.

I'll link them below. What I did is went super deep on that and then packaged up a speedrun way for you to do it. So, I take the stuff that I've shared and allow you to implement it for yourself in 1/100th of the time.

And the reason Sandcastles is growing so fast is because it's solving a huge painoint. It takes hours to write a script and Sandcastles will do it for you using all the best methodology in less than one minute. We have people writing 30 scripts per day using Sandcastles.

ai. That's how easy it is to use. And so again, that's a great example of how you can build a product or service, an offer that extends beyond the free content you make for your audience of buyers.

All right. Now, before I end the video, I just want to cover one last thing. And this is also really important to understand.

It turns out that most people who fail to build this audience of buyers, they make one of six critical mistakes. So, now that I just tactically explained how to do it, I just want to walk through the six mistakes to avoid so that when you're doing it, you don't fall into a trap. The first problem people face is the channel type problem.

I mentioned earlier that viewers can come from educational or entertainment type channels. Well, typically buyers only come from education type channels. Simply put, if you're trying to build an audience of buyers, do not make an entertainment type channel.

There's this famous story of a lifestyle influencer that had 8 million followers and she went to sell t-shirts and she couldn't even sell 25 t-shirts. And everybody thought that was so crazy. 8 million people and only 25 bought.

How could that be? And this is because her videos were made for entertainment purposes only. They weren't made to solve a buyer painoint.

When you make entertainment style content, you're basically just a TV channel. And that means you can monetize from ads, which are brand deals, but it's typically very hard to ramp a majority of your audience into a product or service that you own. And by the way, that means those brand deals aren't really working.

Entertainment channels will get you views, but they don't acrue the same type of audience trust that you would need to create an audience of buyers. Now, you may try to rebuttal and say, "What about Mr Beast? He has an entertainment channel and he sells tens of millions of chocolate bars every single year.

" And I would answer with this. Having legit tier A raw fandom will supersede any playbook that I'm talking about. But chances are you will never achieve a tier fandom, nor will I.

And you actually don't want that. So building an entertainment channel is suboptimal for building sevenfigure businesses the easy way. If you're trying to build a seven-figure business and you want that process to be a thousand times easier, do not make an entertainment style channel.

All right. Now, the second problem that people face when they're struggling to build an audience of buyers is the precision problem. In this case, you didn't do the work to fully understand the buyer profile, and so your content selection is all over the place for many different buyers.

You might be able to get narrow enough on a single painoint for one set of buyers once in a while, but then you shift to another set, and so you bounce around. This ruins that Pavlovian effect of seeing your brand and it relating to value for that specific buyer group over and over and over. And the problem here, like I said, is that you have not been precise enough in understanding and mapping your specific buyer.

An example of this would be, let's say I'm an accountant and I'm trying to sell accounting services to small and medium-sized business owners, but I end up making content about current business events from a financial lens. And you'd think this would actually help you build credibility because you're talking with a financial perspective about things that are happening in current events. But this attracts a whole set of different buyers.

It could be small and medium-sized business owners, but it also could be people interested in politics, in markets, in economics, in current events. And this is a classic precision problem because when you go to sell your accounting expertise, such a small percentage of your audience will relate that those videos will not do well and not find those buyers. To avoid this problem, you want to stay super disciplined on a single buyer avatar and really deeply research and understand what their workflow and pain points are.

You want to stay within those rails. Now, the third problem is the painoint identification problem. And in this case, your videos are aimed at a single buyer, which is good, but the topics you pick are too high level, too broad, or not really mapping to a pain point they have.

And the good news is these are at least kind of mapping to the expertise you want to build. The bad news is these are just junk food and low value because you're not talking about their pains. An example of this again would be if I'm the accountant selling my accounting services to SMBs, I might make videos talking about all types of business related things.

Filing patents, setting up operating structures, maybe covering taxes, but then broadening beyond that. Now, all those topics seem right because they're everything an SMB would want to know, but it's not necessarily things they should hear from you. And that's the issue.

You're too broad, too high level, and not focused specifically on their accounting painpoint problems. To avoid this problem, you just want to narrow down your content topic selection to only pain points the buyer has. And you can do this easily if you've effectively mapped their workflow.

The fourth problem is the solution novelty problem. In this case, your videos are focused on a specific problem or pain point. That's good, but the solution you're giving is not novel or different enough.

In other words, you're giving the same generalized advice and takes that everybody else does. When you do this again, people will watch, but deep trust is not acred because the thing you're saying does not actually help solve the pain point differently. And to continue this example, you're the accountant.

You're going for small business owners. You're now talking about specific tax services and problems, but the solutions are the same thing they could use chatbt for or go to an H&R block specialist. You're not giving them differentiated tips or knowledge.

Now, if you want your solution to come across different compared to the incumbent, you can do it in three ways. Either being first, better, or different. First is if you're the first one to explain a new ruling or some clarity on a rule change that no one has covered yet.

Different, which is always better, is coming up with different things than people say. You're zigging when everyone else is zagging. And then better is representing the same information, but in a much clearer way or with better metaphors or better visuals so people can understand more.

You're saying the same, but they're actually absorbing a lot more. That would be better. All right.

The fifth problem is the walk away value problem. In this case, your videos are focused on a specific buyer. You're focusing on a specific painoint.

Your solutions are actually novel and different. All good. But you don't complete the circle to give the tactical walk away steps for how someone can take your novel solutions and implement them themselves.

You only get half the credit if your novel solve is different. The other half comes from someone actually being able to implement what you say without your help. For example, most of my videos on this channel, they cover tactics and strategies for content that you're not going to hear anywhere else.

They are inherently novel and different. And that is because I know this playbook works and I am spending a lot of time coming up with the novel and different strategies. I'm doing this on purpose.

But the magic isn't from me telling you what this is. It's when someone else watches the video and applies those learnings and tactics on their own and then 50xes their views overnight. Once that happens even a single time, I have fully earned the trust from that person.

They've taken my novel solution, implemented it, and it worked. and now they're willing to buy a solution that I sell in the future for a different pain point in the same workflow. All right.

Now, the last problem is the consistency problem. You find the buyer, map the workflow, pick a painoint, come up with a novel solution. It's tactically implementable.

You do all that correctly, but you just don't do it often enough. Google has a rule called the 7114 rule. A buyer needs to see your stuff for 7 hours across 11 different touch points in four different ways, four different formats.

So, if you average 20 minutes in length on your video and your super fans watch every single second, it's going to take 21 videos for them to watch and then buy. So, if this is your problem, you're doing all the right things. Painpoint, solution, trust.

You're just not doing it enough. You have to keep doing it consistently over and over and over. And I'll say this, you may be watching this video so far and thinking, "All right, what are you saying kind of makes sense, but if I do this and I pick a specific buyer with a specific workflow and a narrow set of pain points and my solution is novel and different?

If I do that, are my views going to be super small? Because there's only going to be so many people that relate to what I'm saying? And that is the exact right question.

And here's the answer. Views are not the goal. Dollars are the goal.

Customers are the goal. You need to untrain yourself that more views equals more dollars. That is not how it works.

The algorithms are extremely good at finding the right demographic of person. If you stay consistent and service only a small set of pain points for a specific buyer, your view size will be directly correlated to the size of the buyer group that has the problems you're targeting. If you're solving a niche problem in a niche market, then your views are going to be smaller.

But that doesn't mean that your dollars have to be smaller. If you run a marketing agency and can only take on 15 new clients at once, well then the difference between 500 views and 500,000 views doesn't matter if they both net 15 clients. And I'll say this, if you want lots of views and lots of dollars, then you need to pick a large enough problem where the total addressable market of buyers is big.

All right, guys. That is all I've got for this video. That was a long one, but hopefully a master class in how to build an audience of buyers.

As a summary, we went through the six tactical steps for how you actually build the audience of buyers and then the six pitfalls and common traps that you need to make sure you avoid if you're struggling with it. You now have everything you need to get started building an audience of buyers. And remember, I built the free community, Wavy World, that now has 17,000 other business owners and entrepreneurs helping each other get better with content.

I built that specifically because I wanted to become the best place in the world for you to uplevel and learn. So, if you want to join that, it's completely free. I've got an invite link for you in the description.

And until the next video, thank you guys. We will see you on the next one. Peace.