No BS Advice to Get Rich Like the 1%

I cross $100 million in net worth at age 31 I'm 35 significantly higher than that now and I have the privilege of talking to lots of people who are at Billion Dollar Plus and so in this video I want to break down a handful of themes that I've seen repeated that can make you significantly more successful the rich by time the poor bu stuff ambitious people bu skills and lazy people by distractions as much as these seem like four different groups it's really like you have these pairings rich people use money to buy time ambitious

people use time to buy skills and the reason it's ambitious people is because generational wealth isn't transferred through assets it's not transferred through stuff it's transferred through education it's transferred through skills and so there's this Sanskrit proverb that I love if you have a good son you don't need to accumulate wealth if you have a bad son there's no point in accumulating wealth and so the idea that you're going to pass on your wealth to a child who doesn't have the skills makes it irrelevant because fundamentally either it is a good son who has skills

and then if the son has skills then whether you transfer the wealth or not makes the wealth itself irrelevant and I find that there's so many things that are like this in wealth creation that you don't understand until you're on the other side of it because the answers that you're looking for are not in your newsfeed they are not in the distraction and so the vast majority of lazy people that I have encountered continue to distract themselves because the difficulty of looking at themselves in the mirror and saying I am inadequate is too painful and

so instead they would rather watch fluff videos on the internet that make them feel good and tickle their ears rather than confront reality that they are just not good enough and so they consume the stuff that's like I am worthy I deserve these things in other words entitled to them which by the way if you feel entitled to something then when you get it you are never grateful because you thought you deserved it to begin with we know that gratitude for example is something that increases your subjective well-being in life which is that you enjoy

life more when you for what you get which means that you have to by very definition expect nothing which means you're entitled to nothing which means that you deserve nothing in reality you are worthy only of the things that you currently have because you have already gotten them you have proven that you can work a minimum wage job so you are worthy of the compensation of minimum wage and as much as this is painful and I'm sure this will get clipped a 100 times to show me as some evil rich guy or I'm willing to

take that hate for the few people who will hear this message and decide to change the way they act you can be ambiti ious and distracted which keeps you poor when I started out at my Peak I had nine businesses because I heard seven income streams make you wealthy but it doesn't seven income streams just spread you seven ways and I had nine I was like well seven good nine must be better to give you context I had a chiropractor agency I had a dental agency I had a gym turnaround business and then I had

at the time six locations so there's nine whever it is boom and I had Partners in each of these businesses I was still the one who was required to rain make meaning I was the one who was required to sell customers into all nine if you are required to work inside of the business then you can only really do one job and so when people hear that someone has seven income streams it's because they own assets that generate that kind of income but in order to gain the cash to then buy the assets that create

the cash flow it requires time and focus let me make Focus real for you focus is a very amorphous term focus is measured by the amount of things you say no to and inversely you could measure it by how few things you say yes to meaning the most focused person says only yes to one thing and says no to literally everything else and so the next thing that separates the rich from the poor is it's 100x not 2X and so this concept is one that I had dinner with a friend of mine who's a public

CEO and I asked him what he had done to grow the business I think from a $200 million market cap to a 1.2 billion dollar market cap in less than two years all right so that's absurd growth for a company I was like so you know what what are you doing primarily and he said I'm shaking hands I'm kissing babies I'm going to events all the time and I was like well how many he's like well I'm going to do 66 events this quarter and I was like in person he was like yeah I was

like they coming to you and he's like no I'm going to them I want to make this real he has a wife he has kids and before anyone listens and says I can't believe he well cool he makes trades if anything I would hope that people watch this and say I wouldn't make that trade in which case great also don't complain about not having with somebody who has made that trade made and so one of the big misconceptions by the way this is a sales thing too is that people want your outcome their way they

want to have their cake and eat it too they want to say hey I want to not change the way I'm eating I want to not change the way I'm living but I want to have a six-pack and I want to be in shape I want to continue to live this way and I want to get the 10 chick or the 10 guy I want to continue with my work life schedule as I currently have but I want to have hyper growth they are trades they're price tags when you go to the store you either

want the shoes and you're willing to pay the price or you're not willing to pay the price that's it you can't pick the price for the shoes you pay it or you don't my telephone back to myself is that I thought I worked a lot when I was younger and I did spend a lot of time working but I made so little progress because a lot of that time I wasn't actually creating output I encourage people to do something called the 12 x30 all right so it's it's very simple and it's actually not as unsustainable

as people would think you work 12 hours a day for 30 days straight no weekends by the last day you realize one you aren't made of glass two how much more you could be working three how much faster you could be achieving your goals four how much you could be getting better every single day five you don't need to work like this forever but if you need to do it for a season or for a reason sometime in the future you've got that gear in you and six there are people who are working more than

you who are beating you and you get all of those lessons for the low price of getting more done in a month than you probably did last quarter it's and so everyone and like of course you've got one you know one side of people are like I work more than this now and of course they don't they obviously don't and the thing is is that people are like why I work like that but I take a couple days off right that's the point is that you have to push through it now can you work 16

by 30 sure if you want to you're welcome to work more than that CU I've found that working six to six is kind of like what I do every day anyways I'm on 12 by 100 you know in terms of how I think about working there's plenty of days that I work 15 16 hour days cuz I get here at 5 or 6 and then sometimes we have an event we have dinner things like that afterwards and ends at 9:00 and that's where you have to be on not just at the office not just in

front of your computer but people actually demanding things of you on a regular basis all the time being on camera and I'll tell you that there are levels to this like working alone for a full day is not as exhausting as being on stage for a full day being on camera for a full day because every second that you were not Peak you were losing you can take a break while you're working alone you can't take a break when you're on stage when you're meeting customers when you're making content like right like like every minute

that is not recorded is basically a minute wasted there's a whole team here behind this camera right that is making this stuff for you and I'm costing them every second I'm not showing up I remember there was a period of season of my life where I think I had like nine straight uh months of this and it was not 12 it was 15 16 because I had to wake up at 4: to get to the gym where I was at the gym but I wake up at 4: and then I would get the the class

ready I'd open the gym doors at 4:30 which start the classes at 5:00 and the last class at night would end it would be a 7:00 class it would end at 8: and then at 8: I would then do billing I'd reach out to old customers I would confirm lead appointments for the next day all that sometimes until 10: 11: at night and then I'd wake up again at 4 and so I don't know what the hours are there but it's more than 12 and I did that for 9 months straight and I used to

describe it as the kind of tired a good night's sleep couldn't fix it was like it was tired it was deeper than like a one sleep I needed like weeks to like basically come back to normal and the thing is is that I think it is valuable because you have to learn that you have that gear I think that that gives you Supreme confidence when you're entering any new Endeavor because you know that you have acquired the trade of being relentless that you do not relent you do not let up you do not stop until

you get what you want and you know that you can push through being tired or being underslept or being overwhelmed because you realize that you didn't die and that you've done this before and so the difference between the Newbie and the veteran is that the veteran looks on something and looks back on what they have done to get to that point and says I've seen this before this is another one of those and that's why they don't have the anxiety that's why don't have the stress that's when they get on stage they crush it that's

when they the high pressure situation they still breathe normally their heartbeat doesn't go up because they've done it before and the only way that you can get to the point where you can say you've done it before is to do it now and so I Define work as volume times leverage and so it's about how many times you do something and how much you get for each time you do it in the beginning you need to do a lot more of this right you do way more volume because of that volume you gain skill and

then the leverage also increases and so you get 100x the volume which then over time builds skill which then gives you more for what you put in and then over time that continues to increase your output the thing is that this concept of 100x not 2x has applied to so many different areas of my life like when I paid a large brand for insight into how I could grow my personal brand when I decided to get into this game I was like hey I'm not growing that fast uh and he said oh well pull up

your social media profiles and we pulled him up one by one and he said look what you're doing look what I'm doing and he had genuinely been doing 10 times more volume than I was doing and so he basically said you're not doing enough volume I then said okay that was clear as day I need to do more volume and the thing is is when we did more volume we got better at doing it and so now we continue to do the same volume as I did in the beginning which is 10 times more than

when I started we get even more output and then I had a different friend who talk to me billionaire guy he was thinking about getting into content and he said hey I'm really not growing that fast and I got to have the exact same conversation with him but the thing is is that this guy had done 100x not 2x before in his life it was just that he got to realize like me that it has been 100% domain specific and so when he then I showed him my Instagram and his I showed him my Tik

Tok and his I showed him my YouTube and his and I said dude I'm making 450 pieces a week you're making seven and he was like got it like understood he immediately got it because he had already learned that lesson in a different domain I want to I want to zoom out for a second right now is a period of time where I'm working really hard I'm working a lot I'll give you context as what a lot is for me so this year the first hundred days of the year I didn't have a day off

and so my time was only spent working and so it's like well what's the difference between when you were quote working all the time when you're younger and working all the time now is that what I get done in a day is significantly greater than what I got done and the quality of that work is also higher because the thing is is that you learn how to work you get better at working the more you do it and so a lot of people are like man I I feel like I'm not that productive when I

work like what should I do it's like work more like you work more until you get better at working I remember when I was a legal intern at a at a company in France called ARA ARA if you want to how they say it and I was a legal intern and I was spending the whole summer there which by the way they always trying and like use and abuse interns I was like man I'm I'm working so hard and I talked to one of these legal partners and I only had one exchange with this particular

legal partner who's you know high up in the firm and she said oh she was like that's cute you don't even know what work is she said you don't even know how to work just like you spend time here just like but you don't know how to work I just remember how dismissive uh what she said was but I I understood I mean I understand now especially what she meant was like you're spending a lot of time here but you're not getting anything done and it takes time it takes reps to get better at working

itself and so that measure of focus the equal opposite of distraction is just how long you can stick with it and I can tell you that me from a very visual perspective when I work there are many times like you know when you work and you're like man I feel like I I like need a break the thing is is that that break period for people who aren't as good at working might be like the rest of the day and the better and better that I've gotten at working is that I can like kind of

like whip my like whip my head back in and be like confront like keep going and I'm like all right I'm going to keep going and then you kind of realize that there's like a 5 minute sometimes 15 minute period where like your output slows a little bit but then you catch the next draft and then you're in again it's being able to whip yourself back in and that muscle of doing that takes practice and the only opportunity that you get to flex that muscle to practice it is to work yourself to the point of

fatigue to the point or distraction or respite or rest would be beneficial or you feel like it's what you crave right now and then being able to be like no I can power through this and the thing is is you can you can power through it it just takes practice and practice takes repetition and being willing to be uncomfortable for an extended period of time and it's kind of like when you're eating and you're dieting there are moments where you get these Cravings where you're like man I'm starving I want something sweet if you've ever

dieted before and this is where repetitions help it only lasts like 20 minutes so if you ever do this by the way dieting hack is just set a timer when you're like man I really want something wait 20 and if you still want it which you rarely do because it usually lasts less than 20 sometimes it's just five it'll just go away and the same thing happen happens with Focus but we then just take off we take off for our diet for the day we order a pizza right we order ice cream right or we

take off working for the day right and we just say I'm just going to watch Netflix for the rest of the time or I'm just going to go hang out with friends whatever or I'm going to go out but I will say now that I have worked for a 100 days straight and that was in the earlier part of this year I think this year I've probably taken three or four days off since the year started and I still probably worked until like two on those days but I still consider consider those like more or

less days off you're not going to die and so I think back retroactively or like historically like there were people who were forced to work for years on end or they would get killed as gruesome as that may seem I see that as hopeful in that they have already demonstrated that it's possible like you can work continuously for an extended period of time because fundamentally you're just alive you're moving right and like you think Super ancestors it's like they didn't have computers they like they just were around and so you do keep busy while you're

awake and so you might as well keep busy continuing to nudge things forward and I can't tell you the amount of times where now I'm like my mind checked out and I was like no I my brain checked out a little bit but I'm going to I'm just going to keep I'm going to keep going and then 3 hours 4 hours 6 hours more past and I'm like oh I actually finished everything that I said I was going to do and it's just so much more work and it's fewer days off and it's earlier mornings

and longer nights and it it it just it's being able to do that for an extended period of time I know the whole idea of like you know work on the things you love and you'll never work other day in your life that's just I just don't think it's true like there's the so many things that I don't enjoy doing that I have to do and that's why at least for me my saying is always um I will do what is required how I feel about it is relatively irrelevant because the things that have come

from doing what is required have made doing the requirements something that I know will pay off and so I kind of like Feast on those morsel of past achievements as the fuel to continue doing things that may be uncomfortable or unpleasant in the moment and most work isn't unpleasant it's just work it's like I have to get this done right and you like I get to get this done sure but like I'm just being real for me it's it's usually not sunshine and rainbows like I I work a lot and I I get and I'm

tired you know I I um I slept nine hours last night which was the first time I've slept 9 hours in a while and I feel amazing right now but sometimes you got to work on six sometimes you got to work on five and so think about this hypothetical extreme let's say that you played video games that was all you did when I say that's all you did you didn't go out you didn't talk to people you didn't see anyone you didn't eat you didn't sleep but you would be incredibly focused now at that point

you say well in order for him to play more video games he needs to sleep so there are contingencies right you do need to eat or you'll die and so there are the fewest requirements necessary to maintain consistent focus on the one thing and those thing become requisites for Focus rather than distraction like there are periods of time where you will need to rest that rest therefore is productive because it increases your total output in the one thing that gets you the most leverage that gets you closest to your goals in the shortest period of

time and so this isn't a video of me saying you know work until you die well you will work until you die because we all will die and we all probably will work at some point but it is more video of saying that every single thing that is not a requisite for you continuing to do the one thing that one yes are all distractions they are all things that take away and people have a hard time with this because they like to say like you need to have balance but this is what poor people do

not understand and I am going to do my very best to kind of like pass down a message from the future to my past self about this and this goes for entrepreneurs specifically which is you do not understand how much work it is like you think you understand how much work it is and I've had multiple times in my life where I've met someone who was way further ahead than me and I saw them actually working five to 10 times more than me and I was like Wow and there's the scene in Invictus which is

a movie with Morgan Freeman and Matt Damon I love this moment there's an exchange I'm paraphrasing but he says something to the extent of I've heard that you've been playing with an injury and Matt Damon just kind of says well no one ever plays it 100% And I just love that because to me that kind of encompasses the champion mindset which is that it's not about playing when circumstances are perfect it's that playing creates perfect circumstances we have to learn to play When the chips are stacked against us it's like having values values are only

valuable when they are test it you can say you're loyal but if you know a girl if you're in a hotel room and a girl is there and your wife isn't there and there's no way that she finds out that is the test of whether you're loyal it's when there's Stakes test of whether you have work ethic is whether you can work when you're tired it's whether you can work when you're distracted it's whether you can work on things that you don't find Pleasant because all of the and I see this with you know some

of the young guys like there was a guy we hired and then in 3 days he said I don't think this is for me and he got hired to a sales Ro he was he was making outbound calls I was like you don't think this is for you I was like you don't even know what's for you you were here for 3 days you didn't even get the ability to get good at the basic thing and so there's a level of intolerance for discomfort in some sort of expectation that it's going to be this amazing

thing that you're going to love at all times and it's just not and so I would I'm okay being a different voice in the in The Entrepreneur Space that's not like you know passion is what is what gets you through the the hard times I don't think so passion has not been the thing that has gotten me through my my harder times it has been desire it has been wanting to make something into a reality by dragging something from your mind into the world and sometimes I feel like you're giving birth to this thing which

for every mother which I obviously haven't given birth it's like you give birth Kicking and Screaming it's a painful experience but then there's life that happens afterwards and I see work as very much labor and we even use the same word it's labor it's work it's it's painful the pain is that like you're halfway through I would imagine and you're like I still have to keep pushing cuz it's still not alive yet it's still not out and so I think learning to push through that and this is the part that my friend was saying where

he's like they don't get it they don't get it they think that I do one of these speaking events and they see my Instagram and they think oh okay well why is my brain not growing like that he's like well I was in five different cities this week and I just had to do FaceTime with my kids in order for them to see me and people are then like I wouldn't make that trade fine but don't want what he has and so let me let me draw this out for you in a nice little visual

to show you how I see work right this volume that you need to do so you have excitement right so when you have this new idea which we have them and you're like oh my God this is amazing right this is so good the thing is is that once you become neutral and then you become worried and stressed this is when work begins and so in the bodybuilding world they'd be like okay once you have achieved failure that is where your working reps begin it's an old school bodybuilding sake I'm sure the science Bros will

be upset about it but I think that it very much qualifies for how it relates to work in this world is is is that your motivation Fades very quickly it's that work begins once motivation stops and I think if you measure it that way then you will measure how much you work and how hard you work very differently so it reminds me of this Muhammad Ali quote where he says I hated every minute of training but I would tell myself suffer now and live the rest of your life as a champion I have this uh

tweet that I said a minute ago that I really like and so whenever I get to a low point where I think why do I even bother I just try and remind myself this is where most people stop and this is why they don't win that period that wall that you hit like that is that is the champion wall that is where you you leave everyone else behind because everyone only works until their point of excitement and then they stop it's like you have to find that next gear so the next point is that they

cannot copy your proof people want to gain reputations they want to be known for for certain things they want to get status but people can copy your promises they can copy your services they can copy your logo they can copy your name but they can't copy what you've done I have sometimes younger entrepreneurs who reach out and they're like hey I want to build a big brand and um they're like I want to start making content but I advise them to only make content if they're truly documenting and don't transition into teacher mode because the

thing that will build your brand is the stuff you do like we look at the business Titans that are out there you look at El you look at Bezos you look at maybe now Sam Alman you look at Jensen hang from Nvidia and they now have these quote big business Brands Steve Jobs Bill Gates Warren Buffett they are considered probably the leaders of the business World in terms of thought leadership but did they get there by building personal brands or did they get there by building personal businesses and then by building personal businesses which I'm

joking here they just built big ass businesses by extension people wanted to know who was the person behind this big business business and then they built their credibility before they built their likeability everyone wants to put the car before the horse everyone wants to put the uh they want to eat the pudding before they have the proof yeah the proof comes before the pudding in the real world in a world where anyone can say anything and get instant reach trust is the thing that is the scarcity that is the that is the rare commodity and

so the idea is if you want to build a really big brand then you want to index super hard on trust and the way that people can trust you is that you do what you said you have done the reason Mr Beast videos work worked is because he used his videos as proof he didn't say I am super knowledgeable he said look I did something that no one else is willing to do his first video that went viral was him counting to a million or something crazy right and so he did something that other people

were not willing to do and so he just happened to have documented that thing and so if you're like well how do I get proof I'm So Young it's like well you just do epic stuff and then people will be like wow he did epic stuff this is interesting and so it still requires epic amounts of work in order to do that the reason that there's such a misconception about overnight success is that it's just that there's a threshold over which you are good enough that you go viral all right and so this is call

it like here is the viral you know viral moment all right so this is our viral moment right here the thing is that we the person lived this whole life what we in the public see is this moment what happened since and so we have the perception of overnight success and this is why it's so difficult for people to wrap their heads around because they want to model what they see not what occurred and so we have to model what they did not what happened and so this fundamentally is the inputs this is what they

put in for a long period of time what we see here is the output this is what's visible and so this is where it gets especially difficult for people trying to learn is that most people get rich and then they get weird and then what happens is people then try and copy what they do here not what they did to get there and so they copy the wrong stuff they model the plateau not the rise so you don't get rich by flying on private jets you get rich then you can fly on private jets and

so so a big thing that richer people do is that they will act with urgency and I would say that this is just not even richer people this is entrepreneurs specifically that I'm making this video for is that they act with urgency all right and so you can tell in some ways how how successful someone's going to be by how quickly they do things the gap between thoughts and action and so this is something I personally work on a lot which is like how quickly between when I make a decision to do something does it

actually occur and you can improve your potency as a person how powerful You Are by decreasing the gap between thoughts and action like if you think about the hypothetical extreme of this the god figure if you will thoughts and reality are one and the same he thinks planets and universes and they appear and so that would be the ultimate demonstration of power in my opinion and so we can approximate that we can get as close to that as we can by shrinking the time it takes between when we think and when we decide and then

when we ultimately do when you don't have any more information to collect in order to make a decision then you make the decision and you make the decision by eliminating Alternatives so like literally the word decide comes from decader which is Latin for to cut off and so the question is what thing are you eliminating by making the decision that you're going to make and a really easy tactical thing is is whenever you say I'm going to get this done by the end of the week ask yourself can I get it done by the end

of to day and that seems like a very small hack but that increases your pace of progress by 7x and so if you hear that you're like wow 7x it's like yeah and for that reason there are people who are working 100 times faster than you and I think that this is a really good cultural thing which is uh you can just say end of day not end of week and not end of month end of week so in each of the instances this is a 4X increase this is a 7x increase right and you

can even go end of day goes into end of hour now this is one that Lila talks about a lot and she's a master operator is that she heard this from a mentor she said if it's a five minute task and you have 5 minutes do it now and so the amount of times where I'm like hey we should do this thing and then literally in 60 seconds it's handled by Lila like while I'm just walking around talking just like shooting ideas out there is baffling and so her speed of like that's a great idea

it's already been you know delegated out like she doesn't keep things on her plate and so there's this big falseness that I think is propagated by a lot of the social media world because it feels good and to get lots of shares because it gives people permission to be lazy it gives people permission to tell themselves that they're great just the way they are I wholeheartedly reject that entire notion the idea that they sell you is that you're young you've got time and I think that is false because all this does is extend how long

it takes you to remember that number one tomorrow isn't guaranteed like I just looked at my newsfeed this morning and I there was a guy that I knew who's my age and he just died of stomach cancer really sad really nice guy wife and three kids into fitness really in shape just a freak thing that happened and so the assumption that you've got time assumes that you know you're going to live forever that you know you're going to live to 100 and we know that that's not true and let me put this in perspective three

out of 10,000 people live to 100 and so everyone has this assumption in their mind that they're like yeah I'm at 50 so I'm going to make it to 100 yeah well you've got a three in 10,000 shot of doing that very unlikely more realistically you'll die at the median which is 74 for men in the US which means that at 37 you're actually at the halfway point just in years but if you adjust for the increase in speed of time so the same reason that your kid at five years old thinks that something takes

forever when you say it's going to happen next year and when you're 40 something that happens next year feels like you blink your eyes and it's there is that when you're five one year is 20% of your life when you're 40 one year is 2 and a half% of your life and so it very much in a realway is 9 times faster than it is for your 5-year-old and so it's my belief that as we get older we don't become more patient time just moves faster and so if you adjust for that time speed your

midpoint isn't 37 it's closer to 21 and so this is also why in my opinion when you think back on your life you have so much meat in the first 20 years so much stuff happens all these material life events and it's because in that time period it was half of your life and then after that everything happens real fast and so what you have to realize is one tomorrow isn't guaranteed two nothing is going to be easy just get over it every time you think oh this could look just get immediately skip to oh

that's not true there's something I don't know about that just skip to it the faster you can train that muscle that as soon as you have this fomo just slow down and realize that you don't know enough three it takes time to get good there's no one who's good at anything that was immediately good at it and the people who were immediately good at it I remember telling a professor I was like you know I've just naturally been good at languages he was like when you were a kid did you have multiple languages in your

household and I was like well yeah I bilingual and he's like what are you even talking about like you literally started with that so of course languages are easier for you and so the thing is is that the people who have things that come naturally to them they just only came because they forgot the work that generalized to the new skill once you realize that it takes time repetitions that get good then you also realize that the sooner you start the sooner you get and don't stop until you do so let's assume you act with

urgency right you've gotten that done you've moved end of week to end of day you've moved end of day to end of this hour you've moved end of month to end of this week and you've massively increase the speed that you execute well then you start running Face Forward into the fact that things are going to get really hard really fast and so I will I will tell you this one is that hard is for now not forever and so the good thing about bad times is that they end and the bad thing about Good

Times is that they also end and so whenever you're going through a good season it's also a good reminder that this too shall pass and so what ends up happening is that when you're in the hard time that can give you that necessary spite it can give you the end of the the tunnel that you can look forward to there's only three outcomes you either quit it gets easier or you get harder so think about that because no matter what it always ends but you only lose when you quit before you see it through because

two out of the three outcomes get easier either it relents the outside circumstance gets easier like the hard thing moves or you become harder and then by extension it no longer feels hard for you which I'll make this real for you right now think about the problems that you were stressed about 5 years ago in your business right think about the things that you were dealing with what you were stressed about now think about you trying to solve those problems today it's probably a joke to you now you'll be like well yeah obviously it's not

that those things became less hard you became better but here's where this gets really interesting for me it just means that nothing is inherently hard to begin with anyways we are just always inadequate for me I remember when I had five employees and I was like man it's so many people to manage or you know I was like where am I G to you know I have to manage cash flow how do I do that or like how am I going to get new customers like how do I how do I S I can't sell

really expensive stuff like what if someone gets obset you know if I if I charge more right what if what if someone finds out I charged this much as though it's like something wrong like all of these things are just just irrelevant to me now just so silly though for me at the time they were difficult and I Can Only Imagine how inconsequential the problems that I deal with growing hopefully $3 billion doll companies right now within the portfolio compared to what Elon deals with having six multiple hundred billion dollar companies and I I compare

myself to that so I can always feel like I have a long way to go but let me give you one thing that that'll also give you a little bit of Hope about these these hard times is that these hard times are also your best times but only in reverse and so let me explain what I mean by that think about the times when you were younger and you were in love and you were poor and you're like man those were the good old days the thing is is that when you were in that moment

it was stressful you didn't know how you're going to make ends meet how you're going to make rent where you're going to get food whatever it is you have these these hard times the hard times that you go through today but these Hard Times become the good old days and so we only see the truth when we look back you have to go through them to get the perspective and it's something that I try and like remember on a regular basis that like I'm going through the good old days and if they're the good old

days in the future they might as well be the good old days today so let me tell you a little bit about what it feels like throughout this entire process because if you were consistently growing you were consistently in pain that's why they're called Growing Pains not growing Joys and if you have stress from growth remember the alternative is that you can have stress from stagnation and you can have stress from decline which fundamentally means that hardness and stress is a fact of life you will always have stress you will always have problems and the

largest problem of all the largest stressor of all is determining that having problems is a problem is that being stressed means there's something wrong with you but being stressed just means you're alive having problems just means that you are actually doing something I'll tell you this story that I think can drive this home and I think this is the path to fulfillment over comfort so imagine you talk the creator of the universe before birth and pick the person you get to become you say I want to be the most courageous the Creator replies and says

well then I will give you monsters to terrify you so that you can conquer them then you say well I want to be patient the Creator replies well then I will make you work harder and longer so you can learn to wait so then you say I want to be wise and the Creator replies then I will give you failures that will crush your spirit so you can learn the value of judgment you then say sounds like a rough life can you give me a good life greater replies just like we measure the quality of

a blacksmith by the strength of his steel I measure you by what you are at the end not the fire and the hammer it took to make you a good life isn't a life that's easy a good life is a life that makes you into a good person and that my son is a hard life and so I remember when I when I sold gym lunch there was a year that I more or less took off I had all these kind of existential crises that I was going through because all I had been doing is

just working and working working then I hadn't like put my head up to like look around and and smell the roses per say the problem that I had was that when I was smelling the Roses I was miserable I was very sad and the the sadness for me came from the thing that I had that was most reinforcing my life was the work that I was doing that was the thing that was that I enjoyed the most and so not having that actually created a huge loss for me and so then I had to create

like what am I doing like why am I here right and so for me that was when I created the hypothesis or at least the thesis I have for my life was that hard work is the goal is that nothing left in the tank which I got from Jesse hler which I love emptying the tank every day is the point because for me those are the days that when I look back are the days that I feel the most fulfilled on in the moment you feel tired you feel exhausted you feel like you're bored you

feel like you don't want to do another repetition you don't want to do another two hours but another two hours another repetition another edit is what is required not what you want but is what is required and if you have a little bit left in the tank and you don't know if you have a little bit left in the tank until you empty it until you physically can and so I think about that steel that we're trying to make and the only difference is that we are both the steel and the blacksmith and so the

Creator in this would just give you the fire and either you can stand far enough away from it that it just keeps you warm or you can go into it and you can hammer out the impurities so that you can just become better and better and better and stronger and if you're watching this and you would like to start a business but you're not sure where to start I am a co-owner of school and we just started the school games and right now we're giving $100,000 away in cash or a cyber truck to the person

who builds the biggest community on school in 30 days and so school is just a community platform that helps people start businesses and right now one out of two people who start a community a paid community on school make their first dollar online and so you're like okay well that's cool and right now on average the average paid Community owner makes $1,360 per month so this is not going to be the thing that makes you you know a billionaire rich but it can help you get started which is why I invest in the company I

spent four years looking for something that could make the easiest kind of starter business for people to get going especially starting online the reason that we have this success rate right the reason that we have this very high success rate is that I meet every single week and on board new people so every Monday I'm on a call and I on board uh you know right now I think it's about 300 people per call that are on there uh and so I answer questions live uh with everyone on there and it's a lot of times

it's the same faces so while the the calls relatively small I'd encourage you to come on on top of that I have kind of like step-by-step instructions of exactly what you need to do that the best community owners have done and so you can just model the behaviors just do this stuff I don't explain psychology and triggers and NLP it's just like do this stuff and this is what yields this outcome right and then finally we'll give you the entire platform that basically makes all the tech really easy and so right now we've got people

who are in foreign countries who don't speak English uh we've got I mean I think there was a guy who won the gam who's 15 years old so like I'm telling you it's not rocket science like we've really taken a lot of effort to make it as simple as humanly possible you don't need any other software to make this work and so if that sounds at all interesting the best part about all of this is that you can start absolutely free and so we have the course we have the calls we have the platform we

also have the community of other people all right and so you can start for free get 14 days uh you can click the link which is uh right here oops other way around school.com games start for free and hopefully I'll see you on the other side and so a big part of why this is so hard is that so few people want to go into the fire right and the fire could be entrepreneurship the fire could be content creation the fire could be starting a new product the fire could be doing Outreach and knocking on

doors or quitting your job and and and starting another job in a completely different industry that's the fire it's the thing that other people aren't willing to do and they tell you not to do it because helps them justify the risk that they chose not to take it helps them them feel better about the risks they aren't willing to make I remember thinking about this at long length when I was younger and I thought about the word exceptional right so buried in the word itself is the key point which is that you cannot expect to

be accepted if you want to be exceptional to become exceptional by definition you have to become the exception which means you have to be unlike other people you have to do what they don't agree with if they agreed with you if everyone agrees with you you can be sure that it's the wrong path when I quit my job every single person in my life told me it was a bad idea I graduated three years from vanderbelt I had a nice W CER consulting job I was set up to go to grad school to one of

the Ivy Leagues I aced my gmats like I was set up I'd done the path and so for me to quit and be like I'm going to I'm going to be a personal trainer for minimum wage at a gym that was not a happy news for the vast majority of people that I knew but the thing is is that I've had those conversations multiple times in my life when I ended up leaving the gyms and started the turnaround business every person was like you finally made this thing work you finally you know now we finally

agree with you again and it was right at the point where they accepted me that I was like you know what I think I want to do this other thing and I'm going to sell all these gyms for basically nothing in 90 days to then start new and they're like but you spent so long on this and they see sunk cost fallacy and the thing is is don't listen to the people who are closest to you listen to the people who are closest to your goals and so a lot of people like to think about

how they have these mentors and these Heroes but the most important group is your reference group and your reference group is who you compare yourself to but the thing is that people think they compare themselves to their mentors and their Heroes but they don't who you compare yourself to is who influences your decisions so the voices you hear the voices you listen to when you're about to make a big move those voices are your actual reference group and if those voices are not close to your goal you should not listen to them if anything Sometimes

the best advice in the world is do the opposite of whatever it is that they did to get in their life if you want what they have don't listen to what they say even when you're an entrepreneur so let's fast forward a couple years so there was a point where I started uh the outbound team so this is sound super tactical but I'm going to zoom out for you so we at gym launch had we were all paid ads for the most part we I had made content I had a book like there were things

that were out there but still 70% plus of my of my new customers came from Paid ads and I knew that if I wanted to sell the company I would have to create a second acquisition channel that was very different from the primary one so that I could create more stability so you don't have one itis one point of failure within the business and so I remember reading this book about how to set up outbound and it said it will take a year and I said I'm really good at marketing I'm really good at sales

it'll take me 12 weeks and it took 12 months like the book said and so when I walked through that what was interesting is it took 90 days for us to get our first sale and the whole time I'm investing in this team I'm investing in software I'm investing in training and Consulting to like learn how to get all this stuff going just to get our first sale but that's not very good for the amount of time and effort we put into it and then three months you know after that we started getting a couple

sales trickling in still not a lot and I actually had almost like an intervention for my my executive team that were like hey we think this is shiny object they're using my words against me like we think this is a distraction it's it's not you know yielding a result for us I don't I think we should you know cut our losses and and move on and I just I kept thinking to myself like this is what hard feels like like we have to just keep inching our way through because we have made sales which me

we could just we just need to get more efficient at it and then we did another six months and then we got to the point where it became 50% of Revenue but here's the thing that you you don't see and so whether you're starting a new acquisition Channel like I was you're starting paid ads whatever is that if I tell you in one year I could double your business right let's say you have to pay me $100,000 right and in one year I will double your business many people would probably be like yeah sign me

up I'll do it maybe I'll take a loan but even for the 100 like if I know I'm going to double my business in a year I would do it okay but then what happens is month one they drop 5K and then they lose 5K and then month two they lose 5K again and then they say ah ads aren't for me ah outbounds not for me but the thing is is that the way it actually feels is that you lose 5K you lose another 5K you lose another 5K and then all of a sudden one

month you make 25k and then the next month you make 50k and you make all of this back and some but it happens all at once and so there's a saying on Wall Street that I like which is it happens slower than you expect and then faster than you can imagine and they talk up at that when it comes to Market drops and Market explosions it's like we should like this we should be crashing it hasn't adjusted yet it happens slower than you expect and then faster than you can imagine and so you have to

be willing to foro that period of time for a long time understanding that you just want to make progress and so I think the thing that separates masters from beginners is that Masters have more ways to win so you can measure your expertise in anything by the ways you can measure equaling the number of times and ways you can win and so if you're an expert at making videos then throughout the entire process of a really long project you have many wins on the way you know all the little progress markers that occur to create

some big outcome and you approximate those little progress markers for the ultimate goal at the end when you're a beginner you only see the output and all you see is I'm doing stuff and nothing is happening but you just aren't able to mark progress well and so if you want to increase your expertise then you need to increase the number of ways you can measure so that you can increase the number of wins you have in a given time period And by the way that is what makes you enjoy your work and this is how

the work itself becomes reinforcing and so in order to develop that expertise you have to have education and people think that education is expensive but the only thing more expensive than education is not being educated and so I would say that in my life I spent more money than I could possibly imagine simply trying to acquire skills and relationships that would make me better to give you an idea I think the most expensive thing that I bought for this this is not including uh me messing stuff up and just losing tons of money but I

actually wrote a check for was $350,000 to have a dinner with a guy who was worth 7 billion and I got exactly what I wanted from that dinner and it was incredibly valuable for me and uh he kept saying no i i s offered 100K and then 200k 250k and 350k and when we offered 350k he said fine I'll just have dinner with you and he didn't ask for the money but I think he was just seeing that I was willing to spend the $350,000 for it and so I've spent so much money for one

hour two hours anything to gain context because I I heard this close and you've heard if you've watched my channel you've heard this before but pick whatever number your income goal is right let's say it's a million doll a year and let's say you're currently making $100,000 a year if you value that million dollar goal the value of the million dollars per year what's the price you put on that education the value of that education is the difference between where you're at and where you want to go and so that's why if I want to

if I want to become a Deca billionaire then I should be willing to pay everything that I have in order to gain the skills the experience the knowledge in order to get there and so if there's a way that you can spend $50,000 in order to learn a million dollar preyear skill set then every year you don't do it you lose $950,000 that you would have made if you had made that investment and so the the key Point here is that we use poor people language when we talk about education when we should be using

investor language because it should be an investment in an asset and the asset just happens to be you and you can't sell it but you can invest in it and you can grow it if you think about Investments you'll never say an investment is expensive there's just a cost and a return but if someone says there's a $100 stock or a$1 th stock it could be expensive relative to the return but if the return is supposed to be good then no one says that that amount of money itself is expensive it's just what the cost

is for the return it is the investment and so if you think about education in that same way it always has to be framed in terms of what you get for it not how much it costs it's not about how much you make now it's how much you're going to make and how much that's worth to you and for me whatever my Delta is is what I'm willing to pour into that without hesitation and so for the first probably I mean shoot I lost everything at year whatever six of my entrepreneurial journey and I put

all of the extra money that I had right back into learning more stuff and so even though I made profit my like biggest expense was me but it wasn't on my living and my lifestyle it was on my education and my network and my surroundings and the skills I wanted to learn the courses the Workshops the Seminars the coaching programs all the things that I did I'm a product of that world despite the fact that I think that world overall has a lot of shitty people I still learn a lot and you can learn just

as much by learning what not to do and say I will never do that or treat someone the way that person treated me because the best students never never come out negative so really like think that like I have always been the top performer in every single program coaching whatever I have ever done and so the process that I use is number one do everything they tell you to to the tea the first time then take what works and toss the rest you can learn something from everyone but only take in that which makes you

stronger which is a quote that I have from Harry Potter the swort of Gryffindor but I love because it was enchanted to have this this spell that it would only take in things that made it stronger so it took in the bassx Venom which allowed it to kill you know the horcruxes later on but I like to see myself as that sword is that I continue to invest I continue to put things into the steel but I only take in that which makes me stronger so a lot of people have these negative experiences with coaches

Consultants vendors whatever and I just like to think to myself like in what way will this make me better and so by instead asking that question rather than enumerating the many things they could have done better or the things they did WR WR simply saying there is something that I can learn from this and there is something in this experience that will make me stronger and that frame may have been one of the most viable frames that I've had because I like you have spent plenty of money on things that have quote not worked but

I still learned enough from them and oftentimes what not to do that allowed me to then see what to do but before I ever did that I had to do the first three steps of that which was do everything they said to the tea the first time and if for whatever reason it did not work I would then use my other skills to patch the difference so that I could find a way to make it work and by the way if they have a success story which they usually do because that's how they sold you

is that you find that person and figure out what they are doing that is lacking in the education that the person who's teaching taught fundamentally if you ever buy something where there is somebody who has been successful then it means there are activities that yield success and the discrepancy I'm going to show this to you visually because I think it's important so let's say there's a bridge right and you've got you know here's here's money and here's you okay so you've got this path that someone uh shows you how to do so you paid money

and they give you these little bricks here right they give you these little bricks that you paid money for and maybe These Bricks you had to pay different vendors different amounts of money for each one of these bricks but you still haven't made money yet the thing is is that there's a gap here and the reason that some people are successful with some people's in uh you know programs or implementations and other people aren't is because that the people who already bought that brick from somebody else before that that brick isn't missing and so if

you see the education you have as these bricks on the road then you wouldn't say that the foundation of a house is in some way a ripoff you would just say it's not a complete house now if they sold you the expectation that you would have a house sure you could be upset by them but they still helped you build a foundation and so it's the same people who get upset saying oh I learned arithmetic from Mrs glass but then when I found Mr Hardwick and he taught me calculus she only taught me she's a

you wouldn't say that but for some reason people talk about the basics of business the same way when they become more advanced if someone taught you how to do outbound and do warm Outreach so that you could sell your first customers and someone else later teaches you how to run ads well you probably learned how to work the leads from the ads that work for you because you learned how to do outbound you probably learned how to sell because you learned how to sell strangers and so when you did the ads it worked for you

and then somebody else who did that same exact implementation didn't have the bricks that you had and they never got the dollars that came across and so whenever something doesn't work if you can it doesn't make you any better by saying it's their fault and fault also only matters in the eyes of the law which you're not going to sue anybody anyway so who gives a the only thing that matters is whether the outcome happens or not which is under your control because it means that you simply have a discrepancy between where you are and

where you want to go and so a lot of people would then say sure Alex it's easy for you to say you're a white guy you're right cool so just don't watch the video move on um but for everybody else you've got connections you've got money you've got looks you've got intellect or intelligence these are all great but you can beat all of these you can beat somebody who has all four if you have one thing which is the desire to improve the insatiable desire to improve no matter where you start if you have this

it's hard to beat someone who improves every second of every day without stopping without giving up and so I have met people who have connections money looks and intelligence and they do not people who have an insatiable desire to improve who do not stop and so if you think about it like this if life were a race where at the end you die so got to finish first right there are people who may start at different parts of that race but what is not measured is the speed that you can move and so I don't

know if you've seen these these clips that have gone viral in the NFL where they have like one of their wide receivers start like 20 yards behind a fan and they have to race the length of the football field and then the wide receiver will usually catch up like talk to them and then just speed right past them and so it's far less about where you start because that's where a lot of losers will Define themselves they'll Define themselves by what happened to them rather than what they made happen and somebody else may be here

but it only matters if you think that there's fairness but I don't believe fairness is something that exists in the universe and so I don't hold it as an ideal that I Proclaim must exist but there is simply a starting point in a rate of progress and the starting point you can't control but the rate of progress you can and so control what you can control if education is a change in Behavior that's what you do if you become educated you do something different after you learn something then intelligence is rate of learning which means

that you can in a very real way influence it's the rate of learning the speed of learning you can influence how quickly you move along this race independent of where you start and you'll also note that the person here has no influence on what this person does these two people are independent nodes the only reason that this person gets upset is that they they think it's not fair and if you just eliminate fairness from your vocabulary and think only in terms of what do I need to do then it eliminates a lot of the distraction

that keeps you poor so if you call recall from the very beginning lazy people get distracted they focus on distraction and one of the biggest distractions is it's not fair it's it's not fair I shouldn't have to I should get I should I should it should things shouldn't it's all shoulds and I will tell you that should in my worldview should not exist because should creates expectations of an uncaring Universe it says that you demand something and I promise you that the universe will win and so all you have to do is watch like baby

seals just get immediately eaten by orcas after like a mother is laying there on the ice to be like wow life isn't fair I'm sure that seal could be like it's not fair that my babies were literally eaten in front of me tough right tough they have mammal brains we can see that they got they got some feelings right and so if we go back to the Sword of Gryffindor does demanding that it should be fair make you stronger does saying that that person started further ahead of you in any way benefit you no because

your actions are entirely independent from them and so the only thing that that does is actually delay your speed of taking action it makes you dumber because if we Define intelligence by rate of learning then it means it takes you longer to learn it makes you stupid and I think that that's why people people stay here for a very long time and many of them never leave so what are the things that bad entrepreneurs talk about with good entrepreneurs is one of the excuses they'll make is that they will make preference excuses they will make

trade-off excuses they will say this is not worth the price in which case fine but don't also want the thing so for example privacy is the price of Fame loneliness is the price of ambition pleasure is the price of discipline novelty is the price of loyalty discretion is the price of trust and so so many people want the benefits of these traits but can't afford the cost or the price they're not willing to be discreet but they want someone to trust them they can't hold someone Secrets they they want someone to be be loyal to

them at home but then they want the thrill of the new relationship they want the benefits of discipline of consistency but they can't trade the pleasure in the moment they want ambition but they're not willing to pay the price of being lonely of being the exception they want fame but then all of a sudden they are startled when they realize that they have no privacy and so each of these things are tradeoffs and if you're not willing to make the trade fine but don't about it and and I think part of it is that we

have a hard time understanding to what degree and so each of these ideals are not binary it's not Des discretion it's how much discretion you have it's not novelty it's how much novelty it's not pleasure it's how much pleasure it's not loneliness it's how lonely and it's not hard work it's how hard do you have to work and how long do you have to work and so most people and I think this is where a lot of the complaints come is that they believe they're doing 10 out of 10 work right they're like I'm do

this is 10 out of 10 hard for me right now but they're actually only doing one tenth of the amount of work that it takes to get to this goal and so might be doing a 10 out of 10 work for 100k goal but they're doing a one out of 10 work for a $1 million goal and I think a lot of that work comes down to being able to accurately assess reality and see what your actual discrepancies are and realize how much work you really have to do in order to get good at every

one of those discrepancies because most outcomes don't occur until you've met all of the conditions like a pipeline all right so let's say you've got this pipeline here and you've got these valves these are the valves you've got this that's coming here and let's say once you get all the way through the water comes out the other side these valves have to open you have to open this thing open each of these valves and let's say you've checked off three of the four boxes the water's still going to be stuck here you're still not going

to get the water through and so the thing is is that as much as you work and you're like but I did that and I did that and that didn't work and that didn't work it may have worked it just might not have met every condition to get the outcome and so if you think about life and outcomes that way it gets a lot easier because it stops being emotional you can simply say there's a condition that I haven't met and I have to figure out what that condition is rather than proclaiming that the Universe

isn't fair or that you you started further back and that's why your effort hasn't resulted in it maybe and maybe this person only has to meet three of these and you have to meet four okay well then I guess that means that you're going to be better than them why is that a bad thing it means that you're going to develop more skills to achieve the same goal great if the end of this life is that you are the steel you are the thing that gets created then you can't resent the hammer and the fire

that makes you because you can't wish for strong character and an easy life because the price of each is the other so either people aren't succeeding because they don't understand that they have to make a trade that they're not willing to make or the trade that they're currently making isn't sufficient so they either think that they deserve to get the Nike shoes just for being who they are and think it's not fair and think that the store owner should just give them the Nike shoes and look all you have to do is look at the

news there's plenty of people who think that way they go and try and take it right but that makes them a thief that makes them significantly worse it actually does more harm to them in my opinion but there are people who believe that that's the worst that's the lowest level the next level above that is people who say no I'm willing to pay for the Nikes but I'll pay 30 it's like yeah but they're they're 300 that's the price it's like yeah but I'll pay 30 they don't extend they don't understand the extent of the

trade-off and then they complain that their $30 isn't good enough it shouldn't be so expensive it is what it is and so there's a saying that Lea and I say a lot internally I'm like it takes What It Takes and so if we want this thing what often has to happen is you have to keep bidding it's much more like an auction of a trade-off because the real world level three is that you see the Nikes and then you bid 30 and then you realize it's not enough and rather than moan or put your thing

down and walk away you're like 50 they're like you're like 100 you're like God and so that is the pain is being able to consistently reset the expectations and again and again and again until eventually you make it all the way through and you bid $300 you do get your Nikes and then all of a sudden everyone says must be nice to be born so naturally good all you have to do by the way is watch some of my very first content pieces and you think my very first content pieces are the podcasts that I

made various for Content pieces that I made I made for my gyms 13 years ago and so it's like man you're so naturally good on camera watch those videos tell me if you think the same way I had to take shots before the videos cuz I was so nervous about sounding stupid in the fourth version I would say like the highest version of this so let let's I I'll break this down so the zero level of tradeoffs is should you just say you should get it for nothing the next level is too much so you

say it's 30 bucks but it's actually 300 and you say it should the next level is bidding so you bid so you say say 30 50 100 and you find out that you're insufficient and you keep going up the final is source which is where you determine the price and this is often in my opinion where you create your reality so it's continuing to hammer away at content continuing to write drafts of the book before anyone else has seen it because you are the one that holds a standard higher than everyone else's because no longer

do you accept the approval of others as your litmus test the market for sure in the beginning will tell you whether you're good or not but Steve Jobs Henry Ford right they would have asked for Faster Horses not cars is that they demand more from themselves than anyone else does and by setting that standard here where everyone else is here by actually meeting the standards of the market you actually lower your own and so this is where your standards become source and this is where you get into rarified air and this is what the quote

Rich guys if you will when we talk behind closed doors about what people don't understand it's about hold the standard and in my opinion the person who should make the decision in every organization is the person who has the highest standards not the person who's most senior not the person who has the most shares it's the person who has the highest standards for whatever it is our marketing should be at this level if the owner thinks it's less then that person should be the person who's running marketing if somebody else thinks the product needs to

be this good and someone else thinks to be less that person should be in charge whether it's their first day or the thousandth day the person who has the highest standards is the one who should be making the decision they should become source and so when you get to that level the only person you're making trade-offs with is yourself you're the one who's determining is this good enough for me to put my name on rather than is this good enough for them to say it's good and for example Jr toen worked on The Hobbit for

a decade and he didn't even submit the draft one of his friends saw that he had been working on it for a decade and submitted it grabbed it from his desk and submitted it for him to a publisher and then it obviously became The Hobbit and and everything came after that and so his standards were so high that he still didn't even think it was ready but it was still so good that they ended up releasing it now many of you think that you are Jr Tolkien but most of you were not it's actually just

very bad and so once you realize how high your standards really have to be in order to be excellent will you then have this daunting realization is that you can only do shot to four things in your whole life because of how long it really takes to get to there and so it's like I want to be best author in the the world that's not a desire of mine to be clear but if I wanted to be the best author in the world that I know that that's going to take at least a decade of

actually working hard every single day to get better and believing that for me because I'm special I should somehow be able to be my first book is an overnight success and and and and that is the thing that chains you to mediocrity it's believing that it should be a different way rather than accepting reality as it is and then changing your actions as a consequence and so this is also why lazy people distract themselves because distraction makes you believe the lie that you can try a hundred things and then figure out which one works well

in the reality any of them can work but none of them will work unless you pick one to work on and then that is you making it work the vast majority of things with enough iteration can become success it's just that people underestimate how many iterations they need to have it's 19 drafts not two it's 500 minutes of editing to to make the video not 50 it's making a th000 phone calls every week for two years not two months and so most of the times it's just that our level of understanding it's it's here and

this is where a lot of people get stuck a lot of people get stuck here they say I should be better this should be easier I've already paid a little bit I said I was willing to pay 30 the Nike store owner won't give me the shoes and then you you basically are the same as this person you just have a price attach to I should I should it should be I deserve I am worth takes what it takes it costs what it costs you got to be willing to make the trade and if you're

not willing to make the trade fine just don't complain and so if you want to become that exception you want to make those trade-offs you're willing to invest in skills and invest your time and do the repetitions and gain leverage to increase your output and are willing to move things from monthly to weekly weekly to daily daily to hourly and continue to pull forward your reality on a faster and faster Pace then I think you'll love this video about how to get ahead of the 99% of people