GV #01 - Os 3 elementos básicos do Empreendedorismo

Hi, everyone. I’ve come to Paris for a number of very important business meetings and I have taken this opportunity to shoot our video from here, having one the world’s most beautiful cities as the background. Don’t go anywhere, then.

You’re watching “Geração de Valor”. With every new video, our channel shapes its own format. As you’ve come to expect, actress Bruna Di Tullio is with us once again today.

As a model, she has been in several advertising campaigns. As an actress, she has been in several soap opera productions on TV Globo, TV Record, as well as in movies both in Brazil and overseas. Our crew had access to her TV Record dressing room, where Bruna was getting ready to shoot more scenes of soap opera “Ribeirão do Tempo”, and talked to her.

You’re on, Bruna. Hi, Flávio. How are you?

I’d like to start off by saying you can count on me. I have fallen in love with the “Geração de Valor” project and I know how busy you are. One day you’re in Rio, then São Paulo, Curitiba, Orlando.

So when you need me, just call and I’ll be there, okay? Well, for those who don’t know me yet, I am Bruna Di Tullio. I’ve been an actress for about ten years, I’ve been associated with the Ometz Group for four years, and I’m at Flávio’s beck and call at all times.

So send your questions, watch this channel, I can guarantee you it’s worth your while. We’ll have plenty of guests, people with great stories to share. Flávio Augusto himself has the most beautiful life story and lots of good advice to give us.

I’ll leave you with a kiss, then, as I have to head back to work. Flávio, you can count on me, okay? All the best, everyone.

See you. You’re always welcome on our show, Bruna. Your presence will make our videos much more elegant and charming, that’s for sure.

And Bruna will also bring us, in all our videos, interviews with entrepreneurs from a diversity of enterprises and with different stories to tell. But I will not miss the opportunity to sometimes get my cell phone and call some of my entrepreneur friends and bring them on the show, so they, too, can tell you their stories. When we speak of success, this is still an obscure subject for many, a subjective topic, if you will.

Many people think it has to do with luck; others think it’s all a matter of chance. In fact, it’s neither. Everyone who achieves something, historically, as several studies on the subject confirm, shares a pattern of behavior.

They think alike. They think like someone who’s successful, they think like people who have achieved something in their careers. And that’s not only for those who start from scratch, but sometimes for the second or third generation of a family that inherits a business and takes it to the next level.

These people usually share thoughts and standards that are the subject of many a study these days. It’s a common misconception to consider someone an entrepreneur just because they’ve got lots of ideas. “Man, that guy’s got so many ideas, he’s an entrepreneur.

” That’s a mistake. Having ideas is not enough for someone to be considered an entrepreneur. Or a person who’s like, “Wow, that guy’s brave, he moves forward, he’s always starting a new business.

” But his businesses all go broke. That’s not enough for someone to be considered an entrepreneur either. It is for this reason that I want to talk about these three basic elements.

The first one is vision. What is vision? Vision is the ability to see something that does not yet exist as something concrete.

Something that’s clear. He can clearly see that which, to the average individual, still does not exist, and he can bring that into existence. Let me give you an example.

I’m not a sculptor, right? But I truly admire those who sculpt. The sculptor sees things differently.

Let me give you an example: say you want to sculpt Jesus’s face out of a log. I’m a layman, you’re a layman, maybe we look at that log and say, “Wow, a man needs to be very skilled, very talented, to sculpt Jesus’s face out of that. ” Maybe the sculptor sees it differently, “Jesus’s face is already there; all I have to do is remove that which is not His face.

” It’s a different point of view, it’s a different vision the artist’s got. Art has a lot to do with vision. And from an entrepreneurial point of view, there’s an artistic element, as well.

Because vision is fundamental. He who does not possess vision has already quit right there. He who sees what everyone sees, has given up.

He will never be an entrepreneur. He may start 850 businesses. But you can’t say the man’s an entrepreneur.

So vision is the ability to see beyond, before something exists, in a very clear way. Having said that, it’s useless to possess vision, to see a fantastic path ahead of you, a good niche, something extraordinary, but when the time comes for you to make it happen, to put your idea into practice, you lack the courage, you’re afraid. All of a sudden, to execute any given idea, you will have to quit your job, your little job, which pays you a fixed amount of money every month.

It may involve moving to another city, changing segments altogether. Say you went to Business School and, all of a sudden, you’ll have to change segments, you’ve got to be brave enough to pull it through. So having vision won’t amount to much if you lack the courage.

If you chicken out. It’s no good having all your vision if, when push comes to shove, you get cold feet. So the second basic element for you to be considered a true entrepreneur is courage.

Vision and courage. Courage to take risks. Risk-taking is inherent in entrepreneurship.

As a matter of fact, the entrepreneur likes risks, he gets a kick out of taking risks. The third fundamental element is competence. What good is having vision and courage if you lack the competence?

You need competence to execute, the disposition to get to work, the capacity, the competence to make it happen. There are lots of scholars out there, lots of people making business plans on Excel, making all these elaborate spreadsheets. Which reminds me of a saying in the world of business: the spreadsheet will take anything.

You’ve got to be competent to handle your business. You’ve got to have a basic understanding of how things work for your business to bloom, to work out. You’ve got to have some knowledge, as a whole, of marketing, sales, administration, finance, operation, and, above all, managing people, because having a business is, above all else, managing people, starting with yourself: manage your expectations, your anxieties, cope when things don’t go as planned, when you hear a “no”, when you’re faced with adversity, with a situation that would make most people give up.

Not the entrepreneur. He perseveres, he deals with “no”, he deals with adversity in a way that’s different from the way most people would. Vision, courage, and competence.

Depending on the segment, you will surely need some other elements, but without these three, it is impossible for anyone to be considered an entrepreneur. Very well then. I hope you have liked this program.

But, above all, I hope it’s been useful to you and I hope you can put this into practice. And I think it is fundamental to mention that my message about entrepreneurship is not just for the businessman out there. Especially because there are lots of miserable businessmen out there.

People who think small, people who say they cannot give their employees a raise, people who do not invest, people who just sit there and watch things happen. People who, in fact, see a business as a means to enjoy life and work very little. That guy, to me, is a businessman, but not an entrepreneur.

All the same, there are plenty of employees out there with a working class mentality who work for their little pay at the end of the month and nothing else. On the other hand, there are also lots of employees, lots of executives, who work in an entrepreneurial kind of way, who are part of an entrepreneurial team and part of the projects of the stockholders of their company, who think in an entrepreneurial way. So it’s important to make it clear that I am here talking to entrepreneurs, not to businessmen or employees.

It’s you I’m talking to. Talking to the entrepreneurs who will make things happen in this country. If you’ve enjoyed this video, pass it on.

If you believe there are more people out there in need of this kind of message, pass it on, as the objective of the “Geração de Valor” channel is to make a difference. It is to share with you and everyone else the stories of the people who have made it. See you next time.

Bye, bye.