8 Dark Psychology Sales Hacks to Sell Anything to Anyone

I'm going to show you eight of the most powerful analogies that I've used to close millions of dollars for my clients these analogies are so powerful they help me become one of the top reps on Jeremy Miner's team at seventh level in the very first month that I ever closed there so let's dive in number one is the Inception technique the most persuasive way to sell someone is by telling a story the reason being it's because it's a very natural human reaction to put yourself into the firsters protagonist character of the story that you're being

told it's the reason people love to go to the movies and watch things like Spider-Man is because they imagine thems as Spider-Man as the one say saving the day being the hero now in sales we can use this exact thing to our advantage let's say someone tells you hey it's just too expensive whereas other people would attack this objection by being like oh look at the value it brings and all this other BS that will never work and it's outdated sales techniques you could use what's called Inception by telling the story I'll show you how

it's done yeah and I I knew you'd be thinking that it's too expensive I actually thought the exact same thing when you know I was sitting in a chair last year and I was on the same call as this and I told the guy on the other end that it's it's too expensive right I didn't have the money for it obviously cuz that was the reason I was on call but then he asked me something that really changed the way I thought about it he said what would you do if you knew you wouldn't fail

would you do it and in that instant I was like shoot I mean like the thing that I'm lacking here is certainty that that it's going to work for me but if I never take the jump how am I ever going to know so it was in that decision right there that I started thinking like the guy I wanted to be and not the person I was right there because if I continued thinking like the person I was right there the only outcome I'm going to get in life is that of the person right there

which is like 5K a month 3K a month so by thinking like the person I wanted to be I came to the conclusion that I should take the jump and I should make the decision once you tell them this story they're naturally putting themsel into the first person protagonist character of your story so it will subconsciously persuade them to decide that they want to move forward with you now on to number two the Usain Bolt dark analogy now for someone to buy your product they need to experience What It's Like on the other side they

need to experience the Bliss in what does life look like you know who else does a benefit for them actually getting their problem solved and buying your product a great way to do this is by sharing this analogy with them it kind of goes back this saying that I like if you know if I were to put Usain Bolt on a 100 meter running line in a High School stadium he's going to run fast but if I took him out and I put him on a 100 meter line in an Olympic stadium with a gold

medal on the line he's probably going to run a lot faster now it's not because of the the shiny gold medal he gets at the end of the race it's because of the glory and the recognition he gets from his country for when he finally achieves it so I guess for you looking at what that gold medal looks like for you besides you going and making 10,000 a month what does that really do for you so this will get them to go below service level on what life looks like on the other side of their

solution creating a much more emotional sale as we all know people buy off emotion and they justify it with logic now on number three the fat kid in the ice cream truck analogy one thing you'll come to learn in sales is that people run far faster away from pain than they do towards pleasure knowing this information the most powerful thing we can do is make them see the cost of an action the consequence what happens when they don't make a change what happens when they don't solve the problem what happens when they don't get this

dream state that you just built up for them using the analogy before this like yeah and I can appreciate apprciate that you know you want to go and make 10,000 a month and live in Miami in this highrise and drive a Lamborghini irus can I share a perspective on that though well yeah of course you can well it's sort of like if I put um you know if I put like a fat kid and he's you know running towards an ice cream truck you know it's a hot summer days he's out there running he's not

going to run over broken glass and he's not going to run over his mom and he's not going to run 10 blocks to get to the ice cream Chuck because at the end of the day it's just an ice cream you know for me that's that's going and making 50,000 a month for you it's you know going and making 20,000 a month in living in this apartment but if I took that same fat kid and I put him into a burning building the velocity of which he runs will be so much faster because what happens

if he doesn't because with the ice cream it's just he doesn't get to enjoy the reward but with the burning building his cost of an action is death it's burning alive in this building so for you taking a look at the other side in order to make you run faster than you ever have what happens if you don't get to experience what it's like to to live in this Miami highrise and you continue to make decisions the exact same way and and life never changes and what happens in that's going to give you a much

deeper answer than if you were to just go straight into a question saying what happens if you don't ever get there now on to number four the deer in the bear this one goes very closely with the last one in terms of making them see and feel more importantly the consequence of what happens if they don't actually do anything the most persuasive way to get someone to change is by showing them what happens when they don't you have to get them to visualize and feel what an actual consequence feels like good way you can do

this is by painting out a picture of the deer and the bear so what if you don't do anything about this though and you continue to do the same things for the next 2 3 5 years and life never changes H I'll just find a way and I respect that however if you were to like imagine a deer and the bear in The Wild now a hungry bear chases a deer they're both running really really fast one needs to eat the other needs to live so which animal gives up first the deer or the bear

yeah well obviously it's the deer why though he'll lose his life if he doesn't keep running exactly so deep down it's always good to have like a reason why we're actually chasing something but the thing that actually motivates us the thing that's going to drive us is what happens when the bear gets its claws into us what happens when the bear is tearing the deer apart limb from limb because he did stop running cuz we all know that person right single mom four kids still doing yoga on the beach it's like what what do she

put in her coffee what is she doing so differently it's a good dose of fear and reality that sets her straight and gets her motivated to get into the next level because if you understand the real life consequences of what happens when you don't change you're far more likely to act so looking at that side of the coin what happens if you don't actually make a change and you continue living the same life for the next 2 3 5 years well I feel like a failure so now you get the real answer because you reframe

them on what failure looks like and why it's important for them to explore failure now one number five the magic mirror now when you're objection handling one of the best black magic ways to close your prospect is by holding the mirror up so let's say we're selling sales training and someone tells you hey this is just too expensive sure I can appreciate that can can I share a perspective around that though oh yeah of course well have you ever heard of the law of the mirror cuz basically according to that law of human behavior however

we perceive ourselves and situations is how people are going to react when they're speaking us so do you see any relation to what's happening in your sales conversations is what's going on right now well yeah that actually makes sense yeah so along the lines of congruency being that sales is Chang if you ask your prospects to make a change who does it actually start with well yeah it starts with me so with you is it more risky to continue to not be congruent continue to not invest into yourself or is it more risky to make

a change get congruent and invest into yourself so you can get someone else to do the same thing and which which one's more risky well yeah I mean definitely staying the same so what that does is it flips the objection of why they're not going to do it into why they need to do it now one number six the cheating wife one of the biggest objections you'll get in sales is oh I've been burned before I don't want to get burned again what this is is your prospect is taking the frame from you and trying

to take the control out of your hands as a good salesperson you cannot let this happen so I'll show you exactly how you can reframe it using this dark analogy yeah this sounds great and all it's just like I I've been burned in the past and you know I've been through programs like this before totally understand man I I I've been there before you know I've gotten burned in the past with a program that I got the thing is when you fail in the past with a program or maybe it doesn't go the way you

like it forms an experience and that experience is leading to this belief system that you know every program I get into is going to be bad it's not going to deliver me results let me ask you though it's the same thing as if you had you know a wife or a girlfriend in the past who maybe it didn't work out with maybe you got cheated on maybe she broke up with you does that mean you're going to stop looking for the right one well no obviously I'm going to continue looking for the right one what

why wouldn't you just stop looking though well because that'd be ridiculous right and that that's why you're here today because you're not the type of guy that's going to let one bad experience stop him from getting the program that's actually going to get him where he wants to go right well yeah so that in mind what do you feel you need to do right here right now to put yourself in the best possible position to succeed well yeah I think I need to do it and just like that we've gotten them over that objection just

using the cheating wife analogy now on to number seven death by a th000 MERS now when someone objects to investing into your program your service your coaching whatever it may be the biggest reason I see people let these objections just continue going on is because you're downplaying with the situation is you're making them think it's not a huge thing to do when in reality the opposite of what you want to do you want to paint this as a huge decision because what a huge decision breed big change what does big change mean a big difference

in the level that they can live life at so the way to get them to see this is by using death by th000 MERS yeah I can appreciate that you you may need to go and think about it but let me ask you man like what do you feel you would do if you knew that there was no possible way you could fail like if you knew if you got in you would see the results and you would get to where you wanted to go what do you feel you would do well yeah I mean

of course I would do it how how will you know if you don't ever just commit and try well yeah I won't exactly right and the the reason I'm against this way of thinking of going and you know just needing you think about it is because ultimately it's like you're you're going skydiving right now you're flying up in the clouds you know you're on the plane you're scooting up the bench the door pops open light pops on above your head it's time to jump now you're scooting you're scooting you're scooting you get up and you're

about to jump and you're hesitating the thing is do you know what the biggest regret is of people who go up to go skydiving is well I I mean I I would assume it's like it's not jumping yeah and it's not because you don't get to experience the Bliss and what happens when you get the other side it's it's actually because you're denying your opportunity to become the person that you were there to be the 2.0 version of yourself yourself so the realization of this situation man is that you're just not jumping and the longer

you take to jump the more inclined you're going to be to let this fear and this uncertainty that's stewing up in your brain stop you and prevent you from doing anything except for sending you back down to the reality you live now except now with regret of what could have been if you actually did do something but if you jump off that plane man which I know is a huge decision you're not guaranteeing yourself you'll get there but you're taking a bet on yourself because if you don't bet on yourself who will well yeah no

one will so what do you need to do right here right now to take a bet on yourself so you could put you and your family in the best possible position to succeed it's probably not going think about it but yeah I should probably do it so you're painting the situation as very big because that will equal a big change subconsciously now the very last one and arguably the most powerful is going to be the Uno reverse this is using what we call a slight of mouth pattern inter erupt to get someone out of their

own head and into your program a common objection you'll run into in the infos space is yeah I just I don't know if this is something I could commit to right now well I understand that you're not committed because if you were committed you would have done something about this 2 years ago what your definition of commitment though yeah I mean it's doing whatever it takes whenever I need to do it so of course you're not going to do whatever it takes do you know why why because up until this point you haven't done what

it takes and you're still the guy who makes 3K a month so what you're telling me is nothing new it's just what you've always done but does that mean that you're not willing to do whatever it takes so you can put your family in the best possible position to be where they want to go well no I I'm definitely willing to do what it takes because the most successful people that were once in your position and they maybe weren't fully committed but they still made a change why do you feel that they did that yeah

well because they wanted to do whatever they could for their family yeah and that's what I seen you as well because you're not one of those guys that says I'm not willing to commit and not going to do anything about it you're one of the guys who's actually going to take the bet on himself because the question that matters here is what happens if you don't do anything and you continue to not be committed in letting this way of thinking where everything needs to be perfect to stop you from investing into yourself and what happens

then yeah I'll just stay in the same spot so what do you need to do right here right now to put yourself in the best position to get your family where you know they need to be well yeah I I need to do something about it so what are you going to do yeah I'm going to invest so those analogies right there are what I use to consistently collect over $200,000 a month in cash collected not revenue generated and allowed me to scale my income from working for $5 an hour as a barback stacking alcohol

in a freezer to being a remote closer who makes anywhere from $10 to $35,000 a month so if you've enjoyed this video leave a like leave a comment subscribe turn on post notifications and expect a lot more of these coming soon thank you guys take care