Best Facebook Ads Campaign Structure To Scale In 2025

this is the best Facebook ads structure to run in 2025 so we recently took over this ad account and we were getting somewhere around like $45 cost per purchase and we were able to get it down to roughly $30 and I'm going be showing you exactly step by step of Us coming into the ad account what changes we need to make to go to our kind of one campaign per business objective structure and then how we are able to swing from multiple campaigns all the way down to one per business objective so let's just dive

into the account first this is October 6th through the 12th we pretty much took things over for this decline around that time and you can notice right here they have a lot of campaigns going they have a creative testing campaign they have uh this image hook campaign ASC campaign DCT campaign another DCT campaign and this Magic's interest testing campaign they have a lot of different campaigns inside of the ad accounts and again multiple campaigns are not a problem it's when you have multiple campaigns that all share the same objective an objective is when we're coming

into the business and we want to push a part of the business to grow it so like for example in this particular client's case they had one main product they wanted to push to grow and scale so all of these campaigns are pushing that same product which makes no sense if they had multiple different products and they want to do one campaign for this product another campaign for this product that would be fun but multiple for one product all it does is create auction overlap it the account competes against itself and it makes it much

more difficult to scale so we need to get the account in the proper you know what I would say foundation for us to start doing everything else to scale it so the first thing we do is create a campaign we call it TS prospecting you know you call it whatever the you want at the end of the day uh but always always like to do my little initials and what we do this we create a CBO campaign CBO campaign where the budgets control r at the ad or the campaign level versus ad set level where

you have to actually set the budget for each ad set I like it at the campaign level that way Facebook can spend freely based off what's the highest confidence to perform now what I do is I set this campaign at like $100 a day I know right here it's $1,000 a day it's just because that's the time I screenshot it was after you know we already scaled up this account and stuff but yeah so that's the first thing right there and then just to kind of show you a little bit more let's see this is

going into yeah so first thing we do is create that adet and this is just to show you how that campaign is set up again it's one campaign which is that prospecting campaign CBO and then we have one adset inside of it the adset has no interest no look likes no custom audiences it's purely just the location you want to Target the age group you want to Target and then the gender you want to Target that's it that's all we're putting in that ad set we're doing automatic placements or advance vage plus placements and we're

optimizing for purchases and then we're also doing manual like audience or manual targeting we're not using Advantage Plus targeting I have plenty of other videos on that of why I don't do that and then all we do inside of that ad set is we put our top five best performing ads so what I did was is I looked at all of these F campaigns right here and I pulled like I went I sorted by amount spent to see all the ads that are running collectively together between all these campaigns and I just pulled the top

five highest spending ads that's it I put it inside of our prospecting CBO campaign right here inside that one ad set we created and we just pulled the post ID for each one so we have our five best performing ads running in this one prospecting CBO campaign and you can see right here this is the same week that we launched everything October 13th through the 19th having everything in that one campaign and we could already see some decent performance getting started now keep in mind I don't typically expect this campaign to perform right after we

create it and the main reason why is because we still have all these other campaigns that's competing against it and these campaigns have been running longer they have more data behind it so they're always going to be priority to Facebook versus this campaign we just created so we have to intentionally Force these to start like force scaling these down and then start Force scaling this campaign up and there will be a period of time where yeah like this campaign will have a worse performance but we have to trust the process that over time things will

get better when we scale all the these all these down to zero and then we scale this one all the way up to take whatever budget it was so we're originally spending about $1,000 a day before we launched this campaign when we came into the account with a $45 CPA so our goal is to scale all these down to zero and this one all the way up to $11,000 a day that's our whole goal from there and you can see right here this is the following week October 20th through 26th you can see we're starting

to scale this one up more now we're spending about $2,400 over a 7day period which is a little over $3,400 a day in adman uh we're starting to scale these down as well and you can see this one still has the best cost per purchase which is really good also two for my CPM people this one also has a much higher CPM than some of these others and a lower cost for purchase so yeah another reason why I just don't give a about CPM now around October 27th through November 2nd again we're still scaling on

those other campaigns but this is where we actually start launching inside of that prospecting CBO campaign we created this is where we start launching those new adsets with new creatives if you watch my video 0 to 30k with Facebook ads I literally show you step by step of how we know over the course of 60 days with new adsets with new creatives and all that to to keep testing and finding new winning ads you'll notice exactly how we do that or if you watch my video like the ultimate Guides of flexible ads I show you

in both of those videos exactly step by step of how we create new adsets with with new creatives to find new winning ads to where we can actually start you know being able to lower that cost per purchase even further to scale the account and we found this new winning ad uh 103 where it took overall spin almost immediately lowered cost per purchase all the way down to $26 and then we were able to keep scaling up till we hit that $1,000 of they have ad spin um and from October 7th to November 2nd all

of these other campaigns are officially off we've had them all scale down to zero our process respecting CBO campaign is taking all the spin it's intentionally taking all the spin because we scaled it all the way up to $1,000 a day and we lowered cost for purchase down to $26 yeah so just to start off $45 to $26 our Target CPA is $30 so we're able to originally we're doing $15 above Target CPA now we're doing $4 below it because we're below Target CPA we're able to keep scaling this campaign up and further you know

being able to because again we have $4 to basically like start spending more so we can hit that um cost for purchase of $30 so we can keep scaling this up even further and we'll continue to keep testing new ads to hit other pockets of audiences of people inside of uh the ad account so uh yeah that's exactly how we took an account from $45 to $26 in the exact add a campaign structure that you need to run I know I'll probably get some questions like well should I do multiple campaigns should I do one

campaign so first off here couple things number one I like to do one campaign per location that I'm targeting so if I was targeting Canada and Australia as well in this account I would have one campaign for Australia one campaign for uh Canada so that's one if like this for example is a women's product right here if I were to Target like men for example let's say I wanted to run some gifting ads uh right now it's you know bfcm time so maybe I wanted to get like men to give this product to their wife

then I could run a whole campaign designated to men and only targeting men and again that's perfectly okay cuz they're two different business objectives and they won't overlap with each other if I wanted to run other products then I would create new campaigns for those products it would really just depend though um I always like to ask myself do I need to create a new campaign for this product or can I use this product as an upsell for the product we're already spending money on and getting customers into the business another big problem with promoting

too many products is Focus right like when you're highly focused and go really deep with your customer Avatar it allows you to create much better ads but if you have 10 different products you have to split your focus between you won be to go deep with that customer and you'll be creating a lot of surface level advertising so just from a pure perspective of like writing better ads I always recommend as few products as possible and use all the other products as upsells again Facebook is a customer acquisition tool once you get that customer in

your business all of those other products are really good upsells through email and SMS and if people aren't buying it through email and SMS then it's either a product or you're terrible at email and SMS that's like the long story short right there or three you're like your first product experience is terrible so that's the only reason why people are buying your other products but yeah hope you guys enjoyed this video hit the like button and hit that subscribe button for new videos every Monday Wednesday and Friday if you want me to run your Facebook

ads click link below to have an nario run your Facebook ads if you want me to Mentor you where we do oneon-one sessions and I go over all your stuff your ad creatives and everything like that on a monthly basis then click the link below to have Nick Tero Mentor you thank you all for watching hope you have a great rest of your day peace out