this video is brought to you by squarespace from websites and online stores to marketing tools and analytics squarespace is the all-in-one platform to build a beautiful online presence and run your business do you think that life is fair compare yourself to people who are highly successful people have money fame and respect and everything you can imagine compare their lifestyles to yours compared education that they have the families or the countries they live in opportunities and mindset that they have does it look like to yours you probably can see some differences or maybe major differences and
you might feel start to bad about yourself or bad about your life and the answer is yes life is unfair indeed life is really unfair if you have ever read self-help books or joined to the productivity community there is something that is praised more than it should be and that is the working hard hustle culture if you read couple of books i think the common thing that they have in the book is that like work harder work harder harder and harder until you achieve it it's no time to rest it's all about hard work it's
all about dedication it's all about motivation it's all about discipline and all that stuff but when it comes to reality it's not about working harder it's actually working smarter working the system because let's say you work super super hard but when you work in the opposite direction from your goals then what is the meaning of hard work if you don't know what you're working for how you're working and if you don't know the system very well no matter how hard you work it can mean absolutely nothing the thing that we should do is stack the
deck in our favor and not think that the hard work is the only way that we can achieve success before starting this video i want you to stop this video and buy the book unfair advantages this video contains a lot of quotes and basically made out of that book there's so many areas that i cannot talk about in this video i will put it in the description below so you can buy it when it comes to financial success and wealth there are two leading narratives or mindsets that we have either we believe that rich people
deserved it and rich people worked for it this belief is called meritocracy and in the other side of the spectrum there is fatalism rich people got rich only from the luck that they have only from the things that they have from things that are out of their control for example maybe luck opportunities that they had timing talent fate of this stuff so the things that they cannot control but they're born with it maybe we like to think that i don't come from a very wealthy family or i didn't had that education i didn't do it
when i was growing up so that is why i am not successful as them they had this and this and this of course they will be successful the thing that we should is not comparing ourselves to them and moaning but actually finding the unfair advantages that are unique to us the unfair advantages that we can use before explaining and talking about the main unfair advantages let us talk about the properties of unfair advantages in order to understand these better the thing that i want to clear out is that we all have unfair advantages it is
impossible for you to not have an unfair advantage so your unfair advantage can be where you were born or the way you were raised or the amount of the money that you had or maybe the education even the negative things so maybe growing up poor or growing up in an undeveloped country can be your unfair advantage so you might say i don't have money i didn't get good education how can these can be unfair advantages but they can and i'll explain that it later your unfair advantages can't easily be copied or both your set of
unfair advantage is unique to you yes you can improve some of them but you cannot easily copy them from someone else and the last thing is that unfair advantages are double edged sword as i said if you know how to use them they can be life changing and if you don't know how to use them even something that is positive they can damage you everything in life even the most simple thing can be your unfair advantage i've been trying to build a website for my upcoming merchandise for my memberships and for my online courses using
squarespace and squarespace is definitely my unfair advantage when it comes to building an aesthetic website because it's unbelievably easy to build a website with squarespace even if you don't understand anything about design like i do you can basically go through the templates that they have and pick one and start from there and they have different features that you can use for example a commerce future where you can sell your digital products or services subscriptions and you know digital content and all that stuff which i'm going to use and having the opportunity to use squarespace and
making things is also an unfair advantage since i'm going to release quite a lot of things in 2022 stay tuned squarespace is my body on that if you want to launch a website and if you're ready to launch head to squarespace.comhamma to save 10 of your first purchase of a website or domain using the code thank you squarespace for sponsoring this video so let's talk about the main unfair advantages when it comes to the unfair advantages there are five categories of them and the book unfair advantage the authors called it a miles framework let's start
with money having a lot of money is obviously an unfair advantage once you have money it's easier to make money but i also do think that being able to make money is also an unfair even if you don't have money but if you have opportunity to make money it's also a huge unfair advantage let me give you an example from myself when starting this channel i think i spent around like 1k to 2k dollars for the setup that i had in the beginning i made this money from the part-time work that i had in japan
during the summer holidays i was working at a restaurant i was making around like 10 ish dollars per hour and since i was working five times a week and five hours a day it wasn't really hard for me to make around like 1k to 2k during my summer holiday and i decided to invest to my youtube channel so if you are coming from a developed country you probably can also work part-time and you can also probably make around like maybe six dollars to 10 ish range but if you're not coming from a developed country for
example turkey is a developing country the turkish currency has a very low value against u.s dollars japanese yens or euros or any currency that has high volume even like doctors in turkey new graduates don't make more than like thousand dollars if they are working for somebody else new graduates in japan probably make around like 5 000 in turkey you cannot make even like if you're watching this and if you are living in a developed country think about that even if you don't have money you can work part-time and make money and that is a huge
unfair advantage if you are coming from an undeveloped country the thing that you can do is to launch a business or do things that don't require money in order to start for example you can maybe learn some skills on online even like from youtube maybe editing videos and make money as a freelancer if you're coming from undeveloped country that has a high currency these dollars will be probably valuable in your country and if you believe in your business and and others will believe to you you can actually raise a found collect money from there and
start your business but the thing that i would recommend is to learn marketing and sales these days you can learn everything from online even for free so i would highly highly recommend you to do that or you can learn coding from online for free and then maybe you can build websites and make money so let's talk about the next unfair advantage category and that is the intelligence and insight so when talking about intelligence a lot of people think about it as an iq you know like book smarts but when it comes to intelligence actually there
are a lot of types of intelligence social intelligence emotional intelligence and creative intelligence are things that we should actually consider so when it comes to the book smarts you probably guessed it right these are the people who probably perform in school well and understand the theoretical things and being able to absorb large amount of information and being able to actually keep them and understand them probably easy for you to understand if you are a book smart or not if your grades were super good in like in school you're probably book smart but it's actually not
all about the things that we learned in school if you were not interested at all then it might be hard for you to focus on that area so even if you were not really successful in school actually there's a chance of you being a book smart if you can find something that is really like super super interesting to you maybe you can absorb the information way faster than the other people around you but have you noticed that smartest kids in school are actually not always doing very well in life because just because you graduated from
a good university with a good degree it doesn't mean that you're gonna make like a tons of money or be really really successful so the next one is the emotional intelligence and i social and emotional intelligence is knowing which questions to ask how to ask those questions in a way that gets you the answers you're after building trust and relationships and being assertive common sense knowing who you can trust who you should approach and getting sense of different trends and demands for different things also deduction knowing when people are trying to screw you over reading
their intentions and having a sense of where their incentives lie if you are a highly emotional intelligent person that can actually be a huge unfair advantage of yours especially if you're doing a business that makes you directly communicate with your customer for example my brother is dentist and he's obviously communicating quite a lot with his patients the ability of his communication skills really helped him until this day because he can understand the other person their needs he can build the trust easily and the other intelligence is the creative intelligence so when talking about creating intelligence
it's not about writing poems or anything the creativity that we use in day-to-day life and business is that connecting to unrelated dots and creating something out of it and feeling the need of an industry for example when it comes to steve jobs when he was at university he learned how to create beautiful proportionally spaced letters and fonts he connected calligraphy you know design with technology and he created these apple products that i'm a huge fan of if apple products didn't have this like beautiful aesthetic presence i don't think that they were this popular today if
you don't have the unfair advantages the thing that you can do is to be a partner who has the unfair advantages that you don't have so that you will cover the parts that both of you guys don't have let's talk about location and luck we have a turkish proverb saying that location is your destiny i kind of find it true though because we're strongly influenced by the environment it's said that you become the average of the five people you spend your time with therefore who you're surrounded with the type of the people that are around
you is really really important let me give you an example from my life so i was born in japan but i grew up in turkey i'm half japanese and half turkish and it allowed me to see the differences between japan and turkey japan is a high developed country which has a very stable economy one of the biggest economies in the world and turkey is a developing country financially citizens are not really stable in japan we have a basic income so you might know it but it's an income that is unconditionally granted to all individuals whether
they're employed or not so even if you don't have a job even if you have some sort of a problem in life and even did something wrong in life probably you won't like end up in straits in japan of course there are some cases but most of time in japan there is like a society safe net but at the same time it can be bad though because japan is a highly developed country and because there is a safety net actually the thing that i see is that the people there are not that ambitious as my
turkish friends let's say you might think japan is like much better place than in turkey but it's actually not the case because let's say for example living costs are much lower in turkey yes turkey is not a cheap country for turkish citizens but if you're making us dollars japanese yens or euros or any currency that has a high value actually turkey is a pretty great place to live in because let's say you make like five hundred dollars from freelancing or maybe from youtube in japan you cannot survive five hundred dollars is nothing in japan but
in turkey actually you can have a decent amount of life and quality and food is good veteran is good people are really nice and friendly yes like there are some problems in country but if you're making us dollars probably turkey is a priest for you that if you're only making 500 japan in japan you cannot really do anything as a foreigner so it really depends how you use it and which condition you use it so since it's developing actually there's so many opportunities for startups and for businesses that can fill these blanks that japan doesn't
have anymore so it's actually a pretty good chance to live in trachei if you can use it and if it suits to you so let's talk about the luck when we think about the luck you might think that you cannot really control your luck but actually according to the psychologist dr richard wiseman it's largely a matter of mindset in other words if you think that you're lucky in life you will actually start to be lucky because you will be able to see the opportunities if you want to increase your luck you should take more action
you should put yourself out there after creating this channel after starting to make videos and put myself out there i got connected with a lot of people that i would have never ever could if i didn't have this channel i connected with my heroes i made really good friendships i talked with a bunch of people from different you know places from the world me getting no with izzy and matt in ptya was a luck but at the same time was because i put myself out there therefore you can increase your luck by taking action and
when it comes to this location and luck i actually there is something that i want to add that is deluxe i think outdoor looking of someone else is also an unfair advantage for example for example when i'm in japan people assume that i'm a foreigner and in turkey people realize that i'm not from turkey i know that i'm attractive so i mean people say it so actually we have a statistical date about it but i'm not going to talk about this video but anyways having a great or having unique looks or maybe being an attractive
person is actually also an unfair one though i was like 10 kilos heavier when i was in middle school during my exam period and the amount of attention and the way people treated me versus now is completely different i don't think that it's only because of the looks but when you have good looks or when you fit into these beauty standards i feel like it's also an unfair advantage as an influencer as a youtuber let's say you put yourself out there like you're in the thumbnail you're an attractive guy or a female whatever girl people
are more likely to click there because it is so normal for us to treat attractive people better but i think the thing that makes the looks is an unfair advantage is not only about the outer looking but actually the confidence that you gain from looking in that way you know let's say you hit the gym and you like in shape and you got like abs and like a nice spot because you know you'll look good and because you think you look good i think you start to act more confidently that grabs people's attention i think
that also changes the way that people treat you so therefore if you are unhappy with your looks the thing that you can do is to maybe work for your looks like even getting a proper haircut doing your nail or doing your skincare getting in shape can totally change your looks and it can affect you in a good way let's talk about the e education and expertise if you're thinking that education is only the thing that you get from school you're totally wrong education goes throughout your life education is not only about memorizing the facts that
we don't care in school but it's actually learning about the skills and improving and increasing your knowledge these days you can learn anything from online so it's not actually really clever to say that i didn't have any chance to learn anything because currently on online on youtube courses online courses you can find so many like valuable information out there the only thing that you have to do is to go there and grab the information for example when it comes to me let's say an expertise i learned editing from youtube videos or i learned english from
youtube videos that was completely free if you're currently able to watch this video that means that you have a connect to internet and you have some sort of advice to watch these videos therefore it does mean that you can learn these skills even if you don't have a good educational background maybe you didn't graduate from a very good university or like from a very well-known school you can actually learn these skills gain expertise so education expertise these unfair advantages are probably one of the things that you can easily work on the last one is status
your studies is basically your personal brand how you act how you're perceived how you talk how you dress it's your social standing your appearance your age maybe your race high studios people turn heads they receive attention we want to spend time with those people who have high status in addition to this outer studies actually there is also something that is called inner studies so basically how you perceive yourself your self-confidence self-love and self-acceptance when people have the confidence people can see your confidence sometimes people have preconceptions about you based purely on your skin color ethnicity
gender age accent religion sexuality name and the class and subculture signals that you give up if you're thinking that you don't have this unfair advantage there is a good news being an outsider being someone that is outside of this high status people is also an unfair advantage because you can see things different than those people you can create the diversity in that platform throughout my life i've always been outsider in the community because in turkey i'm not turkish in japan i'm not japanese i was never accepted in that community i love both of the countries
but i never felt i belong here throughout my childhood yes i felt the loneliness of that but it gave me actually insights that both of these people don't have because i'm an outsider i can see the things differently i can see the things from outside and i use this for example on my channel i talked about these on my channel and people were relating on that i think it made me more interesting and because of this unique insight that i had i always had something to talk about that allowed me to make friends easily in
school because i always have something to talk so let's go to the conclusion everything can be your unfair advantage and every advantage that you have can also be disadvantaged it's all about how to use them and knowing how to use them even the bad experiences that you have can turn to an opportunity even the good experiences that you had can turn to your disadvantage if you want to learn more about this topic and if you want to discover your unfair advantages you can check out the book unfair advantage i'll link them in down in the
description below and thank you squarespace for sponsoring this video and if you have any questions about this topic let me know in the comments down below and let us discuss about our unfair advantages and what is unique to you and see you in my next video [Music]