Peterson x Tony Robbins | EP 517

the first thing to understand is that people see the world through their aid and anyone can deal with a difficult today if they have a compelling tomorrow if you leave your zone of comfort if you move away from your father's tent if you move away from what's familiar to you and you do that voluntarily and you make the sacrifices necessary as a consequence this is what will happen I look at it this way we don't experience life we experience the life we focus on much of what we think we're doing ourselves is being shifted by

the outside world so I say Prime yourself so I'm going that's what religious practice is supposed to do yes and I think that's what it does do and the aim for me is always a quest it's like I have a question yes and it's a real question and I want to get farther in answering [Music] it hello everybody I had the opportunity today to sit down with Tony Robbins and and in the remarkable basement of his house as well and so that's the setting and um Tony and I have got to know each other over

the last couple of years and and have had a number of discussions and partly what we've been trying to puzzle out is are what would you say the similarities between our parallel Endeavors I mean Tony's I suspect he's probably the most popular and impactful speaker personal development speaker the world's ever seen oh no I'm very fascinated by what he does and I've seen his events and I've reviewed some of the scientific literature pertaining to his achievements that's actually what we started our conversation um with because Tony's program has been subject to Scientific scrutiny and it

seems to have remarkable anti-depressant properties and so very interested like Tony is in how people chart their life course and how they establish their aim and how they determine their strategies and how they describe their conditions for fulfillment and what fulfillment is and and and how it can be sustained and how it can be self-improving and how it can be brought to other people and so that's really what we spent our time discussing uh I I wanted to hear his thoughts on the matter and how he construed and conceptualized his approach and also what makes

him such a compelling public speaker how he prepares for that how he relates to the audience how he can sustain his energy for really remarkable periods of time because I found myself quite exhausted generally after about 3 hours of full out public speaking let's say because that's a that's a performance and You' got to be all in if you're going to do it right but Tony does that for like 12 hours a day for four days in a row many many times a month and so I was curious about well his technique and how that

was similar to mine and how it differed and so wow we talked about all that and and and I I suppose what's the core of it all well I I think the core of it at least in part is something akin to the old nian um dictum that if you have a why you can bear anyhow yes and so Tony helps people discover the why well and the how for that matter and that is definitely akin to what I'm attempting to do when I'm lecturing and writing and so well our discussion helped clarify that and

flesh it out and make it more concrete and and and make it more accessible to people and so you're welcome to partake in that and that's what's on the menu for today so Mr Robbins I'm going to start by reading something okay because you did something that is very rare you submitted your process your life Improvement process your public life improvement process to a clinical trial and so I'm going to read some pieces from the abstract of the paper that was published in consequence of that inquiry so the paper is called effects of an immersive

psychosocial training program on depression and well-being a randomized clinical trial the first thing I would say is clinical trials are extremely difficult to do I've I've always been highly impressed by any scientist physician psychiatrist psychologist who will do a clinical trial because there are in in in an innumerable impediments it's hard to get subjects it's hard to specify the control group it's hard to get ethical clearance it takes forever people drop out it's very difficult to publish like it's it's gen generally a very thank thankless Endeavor and you you did it along with the authors

of this paper yes and so and the results are quite stunning I'll read a bit from the abstract so for everybody watching and listening every scientific paper has an abstract that essentially summarizes the findings so that if you're doing a say a detailed overview of a given field you can get the gist of things rapidly and so the abstract summarizes uh the most important elements of the study Psychiatry stands to benefit from brief why well you want things to be efficient non-pharmacological iCal treatments that effectively reduce depressive symptoms which are very common to address this

need we conducted a single blind randomized clinical trial so people were assigned randomly to group which is part a marker for a well-designed study assessing how a sixday immersive psychosocial training program and that's Tony Robbins program followed by 10-minute daily psychosocial exercises for 30 days what's a psychosocial exercise well Tony will walk us through that but it's a an exercise that's designed to optimize psychological functioning but also social functioning simultaneously because it's very difficult to be healthy by yourself and so you could think of mental health in particular although also physical health as a communitarian

or Collective Endeavor so and Tony is definitely understands that followed by 10-minute daily psychos social exercises for 30 days improves depressive symptoms 45 adults were blocked randomized by depression scored two arms the immersive psychosocial training program and 10-minute daily exercise group a gratitude journaling group or a gratitude journaling group so now the idea there was to not only assess whether Mr Robin's program was an effective treatment for depression but whether not it was equally or more effective than another treatment that wasn't pharmacological that had already be being shown to be of demonstrated postil yeah exactly

exactly and a gratitude Jour journal helps people focus on what's positive in their life instead of what's negative and people who are depressed tend to be preoccupied with what's negative depression severity improved over time with a significantly greater reduction in the psychosocial training program group so that meant that Mr Robins intervention worked um about an 83% reduction in depression severity and by 6 weeks virtually everybody in the intervention group showed remission in their symptoms and uh 6 weeks is a pretty decent length of trial because one of the complications with clinical trials is how long

do you follow people a week two weeks a month 6 months two years you know uh the best studies would attempt to do all of those but that's virtually impossible so this was well so I think we should talk about we should start by talking about this because um I'd like to know and everybody's listening would like to know I suppose first of all what what was the program and then why did you submit it to a clinical trial and how did you get scientists to participate in that well you took that complexity and and

made it equally complex yeah thank you sir thank you I appreciate it it was actually really simple you know I've been uh working with people this is going to be my 48th year beginning now um across the world and I have the privilege of recognizing there's only so many patterns while the the brain has infinite complexity it's not completely complex in terms of the mind and so um over the years I've developed a series of processes to help people kind of develop what is their true north for them not for me and shift their values

so that they're naturally pulled in the direction of what they really want at this stage as opposed to what their conditioning has to do with and so as you well know uh we don't experience life we experience the life we focus on in every moment what's wrong is always available so is what's right and it's not positive thinking it's about intelligence if you're in a lousy State you don't treat people better you don't perform better you're obviously not happier so what we teach people is how to shift their focus how to determine what values at

this stage of your life are the ones that are most important to you that will pull you towards what you want I always look at motivation and I and I don't like the word motivation but people overuse it so I might as well use it because I'm not a motivator I'm a strategist and but I also believe in the power of inspiring people obviously and having high energy M but you know there's two types of motivation there's push motivation I'm sure you know that's where you're using willpower and making yourself do it and you know

Jordan you have enormous amount of willpower my respect for you is through the roof all that you've dealt with and all that you've done and it's help shaped who you are because you haven't given up and moved forward but there is a limit to willpower I got a lot of willpower too so but there's no limit to pull motivation pull motivation is where something that you care about more than yourself something that's a Magnificent Obsession something where you're contributing could be kids it could be your family but all that ties to the aim of your

values that move you forward and so we have a Six-Day process I do called Date With Destiny and by the way if your viewers ever want to get a feel for it uh there's a documentary on Netflix called Tony Robbins I'm not your Guru because I'm not here to be your Guru um but it'll give you like an hour and 45 minute walkthr and it's pretty dramatic the name of it again Tony Robbins I'm not your Guru it's on Netflix and you see me deal with people that that are suicidal and turning them around and

then you see us follow up four years later so you see it last because most people wouldn't think it lasts if you could make a change that quickly so how does that relate to the study well um two professors as I understand it we were approached by Stanford and they said two of our professors had come here they were clinically depressed and they're off medication and all they did was go to this six a program we don't understand it uh do you have data on this and I said sure I've got millions of testimonials and

some they said no no no scientific data I said no that's not been my focus my focus just get results for people but if you want to do one I'm open to it what would you like to study and they said well right now it's the middle of covid and they said you know depression is through the roof suicides through the roof overdoses are through the roof I said I know and they said uh we'd love to test this non-ph phological approach to it that you have and see what it really produces because this seems

miraculous and I said well it's not miraculous it's just rewiring the way in which people perceive their world if I'm going to go do the dar race where I'm going to go you know 9,000 mil to the Sahara Desert you can't take the car you're currently running and expect it you're going to die in the desert you need to have that car re-engineered so for example the exhaust can get above the sand well we help people re-engineer and we don't tell them what to do we show them how to re-engineer themselves so they have their

own autonomy and ownership and I said um but tell me something if we're going to study this what are the med studies Show and The Meta studies show that they said that 60% of the people who come for treatment whether it's drugs or therapy or both uh 60% make no improvement that's the average 40% improve overall the average Improvement is 50 %. so I said so they're half as depressed as they were they said yeah some people get well but most people are on drugs for the rest of their lives and I said you could

almost do that with a placebo and the guy had a nervous laugh and he said well yeah maybe I said well I said I'm sure it sounds like hubis but I said just based on history I'm sure we'll do better than that I said what's the best study what of all Psychiatry you've ever seen in terms of wiping out these symptoms and at the time they said there was a study done at John's Hopkins you're probably familiar with it 5 years ago where for a month they gave people siloc I magic mushrooms and cognitive therapy

and they said the results were the greatest in history of Psychiatry at the end of 6 weeks was their evaluation that group had 54% of the people had no symptoms whatsoever of depression I said well that's a great standard I said I'd like to see us beat that I said again it doesn't sound uh sounds like cbris it sounds like maybe arrogance I'm not coming from that place I just think our numbers will be significantly higher but we'll see you designed the program so they designed it and as you said they had a separate group

that was just like they did for John's Hopkins you know test group that didn't have my work they had gratitude journaling they did various other things and um the results were beyond their imagination at the end of six weeks after just going through a seminar no drugs no 101 therapy just they rewiring for themselves 93% of them had no symptoms whatsoever it's nothing like it has ever been done and they published it in the journal psychiat do you have any idea has there been any longer term followup there has been so oh there has yes

yeah and 7% of the people still improve but they didn't completely eliminate their symptoms but here's the best part 19% came in with suicidal ideation zero suicidal ideation afterwards which is what I've seen over and over over the decades so they followed up a year later and they found 52% increase in positive emotions 71% decrease in negative a year later and now they've done additional studies they just did a one-year study with 1,500 people so you can appreciate this it's like a biggest study you can imagine 750 in each group and this one is on

engagement in business and in life because right now since Co the engagement levels have gone through the floor you're probably familiar with they have three measurements one is you know are you engaged and engagement equals eida or equals profit in companies you can see a direct relationship right then there's those that are disengaged that would be what people started calling quiet quitting where they're doing the minimum they need to and actively disengaged which is actually people who are angry and they're just trying to hurt the company St as right that's not good that's definitely not

good hello everybody I want to tell you about Peterson Academy so as I watched the University's deteriorate and become inexcusably ideologically rigid over the years I started thinking about what might be done to address that we have the technology at hand now to film the best lectures On Any Given Topic at every university around the world and to bring the results of that filming and distribution to a wide audience at a very low cost and we also have the ability to do that with the best possible production quality and so I started working with my

daughter and her team on Peterson Academy a number of years ago and we launched in August we have about 40 courses on our platform now we're producing for a month and I think I can say without hesitation that they're the best courses that you can obtain on topics associated with higher education anywhere and they're beautifully filmed and produced there's a very inviting and welcoming social media element to Peterson Academy and it's all available at an eminently reasonable price we set out to produce the best education platform in the world and I think we managed that

go to Peterson Academy and gain access to the kind of education that was once reserved at the best Institution for the most elite and privileged of students and change your life in consequence since covid the drop in engagement is the biggest drop in the history of ever any form of measurement around the world in addition the largest increase is an active disengagement yeah well people's trust was violated that's right they were angry yeah and so uh they did a group and they haven't published it it'll come out shortly but I can give you the broad

Strokes of I'm so excited about is they eliminated all of the disengagement that had been driven by four years of isolation in 6 days and then the best part was without any more interaction with me every month they meas for a year they increased in their engagement oh really because what's happened is now the hunger is awakened in them they now have a sense of control over their own life and same authors uh different group The some of the same authors group as well UCLA and that big a difference in group size because one of

the CRI is Ms of the study obviously was that it was a there was a small number of people yes yes but not small by most averages as you know right so well clinical studies are very very difficult to do so it's very easy to criticize a study for having a small number but it's very difficult to run a better study yes right right and they've also done a study where a separate one that they published in a different Journal that I can get to you which was about the teaching style because what they wanted

to figure out is right how yes how does this work so I'll tell you what they uncovered there's a group that had been working with them and had worked measuring my body on stage because I do imersion events I think you know 4 days 15 20,000 people in a Stadium 12 13 hours a day and when covid happened and they shut everything down I wanted to still help people so I built a studio because I kept every stadium in the world was shut down and I started doing with people in their homes so the first

thing I did was during those first three and a half years before covid they had been measuring me so they had me wear this 75,000 old device that measures everything they take my saliva and my blood at every break and they found a whole crazy set of Statistics like you know I burn 11,300 calories on stage in a day I didn't think that was possible but consistently that's my average uh Chess Masters Jordan I guess burn about 3500 to 4,000 not moving and so before I even get on stage I burned about 3500 um I

jump a thousand times I'm standing there I'm going out the crowd I'm running up I keep the stadium engaged most people won't sit for a three-hour like watching a toddler play yeah I mean I'm serious only only the college got you engaged well I'm serious about that you think about it people spend $300 million in a movie and Coast three hours and you lost everybody right tast attention spans we got people there we do the digital program now and we'll start at 10:00 a.m. here in Palm Beach and we have people from 193 countries every

country in the world so let's say Australia we start here at 10:00 a.m. it's already midnight there they go from Midnight to 1: in the afternoon for four straight days and nights and we lose 6% of the people on average it's mind bog we've figured out how to keep people engaged so so it's compelling and it's longlasting here say why why does it work so they measur all these things on my body and then they discovered something else if you know Tom Brady or uh the Tampa Bay Lightning that's one multiple championships in NHL they

studied these people they found something called what they call the the championship biochemistry and you'd appreciate this every time I get on stage and the same thing if Tom Brady's down by 10 points as I'm sure you've seen in you the Super Bowl and he's got 2 minutes to to finish and somehow he comes back to win he all these people that including myself have this explosion of testosterone I mean it looks literally like jumping up a hill and normally with testosterone is I'm sure you know cortisol comes the stress hormone as well cortisol drops

off the cliff so all you get is this incredible focus and drive plus you remember things which is why they think it has such cognition that's lasts a year later because if I asked you where were you at 911 every person you're not even American can tell you where they were sitting what was around them what was going on asking where they on 811 they have no clue because information without the emotion doesn't have any lasting impact so that's sort of like the biochemistry of a very enhanced Flow State lasting a long time you're modeling

that in an embodied form and people are mirroring that you got it then they're doing mirror neurons right M neurons so they first they did this with me and they said this is incredible and the level I could sustain it was blew them away for the amount of time cuz normally it's something somebody does for 20 minutes 30 minutes or an hour but the best part is then they started measuring my live audiences and when Co happened they put people in 10 different countries and and measured people there in real time and then they showed

it up and it looks like music because as you know with mirror neurons if you saw some people rowing and you're empathetic or connected you actually feel that to some extent in your body well I did that with people obviously well these people their energy their explosion of testosterone the drop off of cortisol and that is why they believe it has that lasting impact but they did a study with the one of the top professors at Stanford teaching my exact content was the comparison group yeah um and saw what the measurements were afterwards versus mine

and the difference was for the first I think it was three weeks on that one almost a month there was a nice increase like 30% increase more than you would expect he's one of the top professors there but mine was 350% and it lasted 6 months and then 12 months and the difference was wasn't the content is what we did with our biochemistry so it's about rewiring yourself you can think all day you know I model that with my body my voice with everything else and they do it and when you do a the other

thing of it is we're using immersion so I don't I could have a lot easier job by going there for four or five hours and doing it right but the immersion is when you go 13 hours there is a different change in your body and your biochemistry well the beautiful thing is you get to see that lasting impact because people know how to ignited themselves it's not they also see that you can do it well they exper a fny story they experienced this point I really think is important yeah a belief is a poor substitute

for an experience yes definitely right definely so I give them the experience of it over and over again and they got wired and now it's like I'm hungry I want to do more of this in my life and that's why it has such lasting impact and I knew we would but I I didn't go out for the study they came to me now they're doing another one they're doing a third fourth study so they're just fascinated by the results however that was was published in the Journal of Psychiatry two years ago not one phone call

from anyone about how to implement that with themselves but if you look at the cover if you cover the cover of Newsweek right two years ago I'm sure you saw it says hooked on hype yeah and it talks about the meta studies now show that no SSRS they don't work and they're no better than sugar pills but we still give them to 43 million Americans over and over again with all the side effects they have so that's it's part of the culture that we're in unfortunately but we're just working to the people that are hungry

and want to shift we provide them an opportunity I don't pretend to be the end all and be all for everybody but it works and people who've been through it know it works it's been them telling their friends for decades but now we have the science to back it up okay so I've got a story to tell you and then a bunch of questions great so I know this biologist Derek Cooper and uh we did a podcast together he's very interesting thinker and he's spent a fair bit of time looking at dopaminergic functioning and Rel

in that in part to insect Behavior bees in particular so I want to tell you something funny about bees be and the reason I'm outlining this is because the biochemical principles that you describe are extremely fundamental right they're they're echoed throughout the living Kingdom all the way down to the insect level this is ancient circuitry okay so only you would have this kind of information well I did I did a lot of I did a lot of studies of animal behavior when I was trying to figure out human motivation and if you can find extremely

dist connections it means you've found something very profound because it's been conserved over evolutionary history for maybe hundreds of millions of years right so you know you're onto something that's extremely fundamental and you can tell that in the story that you describe because it's reflected in hormonal changes yes okay so bees communicate about sources of value so bees go out and they forage kind of randomly and then if they find a good Storehouse of value which is like a flower bed that's not too far away and that's rich yes then they go back and they

dance and they indicate by the quality of their dance where the flowers are but also how much energy needs to be expended to get there but how much energy they will be acquired in consequence of the voyage okay and they do that in part by intensity and duration of dance wow right so now imagine what they're doing you see what they doing so it costs a bee to expand energy yes right so if another be watches the bee that's communicating expending energy the lesson is something like this bee is so convinced that that energy source

is worthy of investigation that it's willing to risk expending energy to communicate about it okay so so and starting to feel like a bee right now that well exactly that gets the other bees excited but but it's a but it's it's not as you you said it's an experience and not a it's not a it's not an argument yes it's like the bee is demonstrating by it's willing to sacrifice its energy that the end goal is worth the attainment okay so that's that's very much analgous to what you're doing on stage true because you're expending

you said right at the beginning you're expending 11,000 calories in 11h hour period and you're able to maintain it so people watch that and they think what they think they see and this is at this at a level that's so primordial that even insects can do it they see that you're willing to risk a tremendous expenditure of energy over a very long time to communicate a particular pattern of perception and so that's convincing because it's an it's what would you say it's an existence proof okay now you said some other things that are extremely interesting

that I think are worth delving into so you talked about pole motivation so versus push yeah versus push so pole motivation is positive emotion it's the manifestation of the same dopaminergically mediated positive emotion that indicates the existence of a valuable store of treasure yes and so that's kind of a quest issue it's like so we're wired so that we feel enthusiasm when we see ourselves moving towards a valuable goal okay now you're you and then then you said some other things very carefully you said you're not a guru and what that means in in part

is that you're encouraging people to believe that there is a goal and that goals are worthwhile but they have to come up with the goals themselves that's right right right well that's has to be life on their terms not mine AB well it's partly because they need to establish their own conditions for satisfaction and they have to do that in consequence of their own contemplation yes you know and by the way I mean I you have a copy of my book here we wrestle with god um one of the ways that God is characterized and

I Des this in the book is as the spirit of calling right right so yes there there's two primary characterizations of God in the biblical writings there's more than two but there's two primary characterizations one is the spirit of calling and Adventure so that's exemplified in the story of Abraham for example and the other is as the voice of conscience and that Spirit of Adventure that's associated with this pull motivation yes now it's the hero's journey it's the that it's the hero's journey yeah yeah although the hero's journey also incorporates element of conscience yes right

and there's a there's a push element to that that's probably worth discussing it's like calling says here's the path and conscience warns you when you're deviating from it that's by way I just have to thank you no one on earth can do what you do and do the depth of analysis you do to take a Pinocchio story and turn that in AR typical study of personal Evolution and an archetype I mean I'm thinking about you said Consciousness the bug bug it's like you blow me away I think you're a treasure I just want to say

it I think you're one of the gifts to this world but please continue but I just love the way your brain goes into these well it it's really worth given the framework that you're using it's really under worthwhile understanding this technically so here here's here's a way of of thinking structurally about the process that you outlined okay so the first thing to understand is that people see the world through their aim yes okay I mean that literally I understand and then when you when you see the when you hear the story of someone's life you

actually hear a description of their aim that's okay so now you specify the AIM now the first thing that happens perceptually and you talked about perception the first thing that happens is that once you specify the aim the pathway appears that's how your perceptual systems work and the reason for that is well if you can't see your way to get where you're going then what good is it to see yes right okay you specify the a the pathway of curse well that's the precondition for a quest yes okay now the next thing that happens so

the pathway occurs the next thing that happens is that sets the frame for emotional experience so now everything that you encounter as an obstacle on that pathway elicits negative emotion and everything that you encounter that facilitates movement forward yes evokes po positive emotion so one of the corar of that is no aim no positive emotion you know how everyone tells you to lock your doors when you leave home well going online without protection is exactly like leaving your house unlocked except the stakes are even higher sure you might trust some of your neighbors but what

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that when you look at people that are depressed or even people just not where they want to be they have no compelling future anyone anyone can deal with a difficult today if they have a compelling tomorrow yes and so when people have think about our country our country has just gone through a period period regardless I'm an independent I'm not I voted on both sides of the aisle so this is not a political statement but if I asked you what has been the vision for this country in the last four years last eight years even

to somehow pay off our debt to make it through these times to no one has got a Clear Vision it's opposed to look at a Democrat and a republican Kennedy got up and talked about in this decade we're going to put a man on the earth and return him safely um the city on the hill with Reagan you could pick it doesn't matter which person but they both had a Vision that unified America for a period of Time created an optimism now you're starting to feel not everybody obviously because there's left and right but a

lot of people are now I don't care if it's Republican or Democrat give me somebody confident give me somebody to get results and there's an excitement about change because things have not happened there's it seems to be more of a compelling future especially in the healthy area you and I are both passionate about right with Bobby Kennedy and the army of people that you know were attacked during covid who were telling the truth and now they're going to be in charge so the world is shifting but but I really think it's important for your listeners

or viewers to understand because I think you and I couldn't be more aligned a compelling future is everything because without that you can have an aim by the way but if it's not compelling it's not going to do much well and you demonstrate in in the physiology of your lectures the the fact that that that compelling aspect is possible in real yes right and but I also get them to experience it once again if they just watch me that you know like I'm not here to be their role model examples I'm not here to be

your gur I'm here to be your friend I have some insights you have insights we can learn from each other right but the idea of getting in a state of mind where you're in a heightened State of Consciousness because your energy increases think about it when your energy drops usually negative thoughts grow with that pretty massively right self- negative thoughts thoughts about society as you raise the energy level it's like plugging into a computer you have the greatest computer but enough electricity but if there's full electricity there's power there and most of us have got

adjusted to a level of energy especially postco that we don't even realize cuz we're like fish in water it has dropped massively when I walk around into companies that's why engagement became so important to me there's just not the same level engagement and no one's trying to deliberately do it they were conditioned for four years to sit still in front of a computer and do anything and many people before that weren't doing anything it just magnified it but when the energy increases that's my first job your Consciousness increases with that frequency of intensity when you

said memory well there's a physiological explanation for that okay so dopamine does two things it produces that feeling of enthusiasm yes that's why people take cocaine for example or most of the drugs of abuse that are stimulants right okay so it produces that feeling of reward but that's not all it does so imagine that imagine that there's a positive outcome and that produces some enthusiasm okay now imagine that there's a chain of neurological events that led up to that positive outcome yes okay what dopamine does is encourage the neural systems that were active just before

that positive event occurred to grow yes so now that you're W you're creating more wiring and you're strengthening you're strengthening whatever connections we used to so going from dial up to you know higher level if you're if you're increasing the energy and you're and you're simultaneously getting people to configure their goals and those two things are happening at the same time that should increase the probability that the goals that they adopt will be instantiated Perman permanently into memory and then it's also not exactly the kind of memory that you would call to mind to talk

about it's the kind of memory that you see the world through so that's a different that's that's procedural memory it's completely different kind of memory I get it it's it's the kind of memory that so let's say you practice applying a certain framework of interpretation to your circumstances okay that that practice reconfigures procedural memory and that's literally the that's rewiring of the system through which you view the world that's correct right right and we have a new view of the world you you come up with new meanings and meanings as you know we both know

you your maps of meaning my entire life has been you know I remember reading Man's Search for meaning I'm actually making the film and uh it was one of the books that influenced me the most because the ability to find meaning even in the most difficult time and Victor Frankle to me is just a God sent to this planet most people read this book it's crazy you haven't read it please whoever you're listening read it or you ever anybody's ever man search for meaning yes read that book it's incredible but the point of your meanings

change your focus and your meanings change when your energy shifts and so it's so fundamental to bring that energy up and most people have no reference for it in their body you know if you go to a concert I remember Pat Riley came to one of our who you know owns piece of the Miami Heat who was amazing coach if you're not familiar with the NBA basketballs one of the winest coach in history good friend of mine known him for 30 years and he came to one our programs he said Tony this is like the

seventh game of the NBA Championship but it goes on for 4 days and it's 13 hours a day you know so that vibrancy and most people at the game are cheering at times and not this is an experience in your body that's why I do the number of hours that's why it's immersion that's why it's multiple days four days or six days and that's why it has the lasting impact but you're right the dopamine circuits are actually creating what's the white matter in your brain the milin right creating the m if you look at a

great athlete you know like you know people look at somebody like you I'm fortunate enough don't have piece of several sporting teams and one of them is the Golden State Warriors and you look at Steph Curry the greatest 3 three point shooter in the world and people look at him and he goes and he shoots the ball from like almost half court and he's jumping on the side of his mouthpiece and he doesn't even wait till to go he turns and smiles and he knows and then all of a sudden The Crowd Goes Wild and

they goes through it's like it looks like impossible but what that possible come from he built the milin over and over and over again so it's hardwired exactly he knows exactly what to do now how do he do that this is the part that we all forget I always tell people when you see people who are amazing in public they're being rewarded in public for what they've practiced massively in private yes yes so here's his plan just take 15 years in the NBA that's only he's been there greatest three-point shooter in history nobody even close

if you're not fam with the NBA he practices 500 shots a day every day 7 days a week Bar None that's 3500 shots a week it's 168,000 shots a month right 2.52 million shots not forget his college career just in his professional career so that he can make 3,300 three-point shots and be the greatest in history that's less than one tenth of 1% of the time was it compared to his practice right so the wiring in him is so powerful but it doesn't just show up hope and excitement are wonderful things but you need competency

as well and in order to have that the Hope can get you started give you the drive the vision the aim but you got to have the execution you have both the strategy and you got to have the execution that's practice your nervous okay so let's talk about that because you talked about eliciting motivation over a long period of time so I'd like to know more about or I would even say the word if I may drive because motivation is the reason I use it it's like a warm bath you should probably take a bath

but it doesn't last right you should still do it but drive is like everyone one is motivated you if you're overweight You're motivated to eat right come on I want to find out what drives you because if we Unleash Your towards the right that's right what is it that that will unleash you that's what this experience is about that's different than just being motiv okay so so let's walk okay so I have an exercise that that people can do online called future authoring and one of its steps and I'd like you to tell me how

this compares to what you're doing in your seminars in your events so it's it's a conditions of satisfaction exercise or it's a it's a meditation and contemplation exercise or it's a prayer you could think of all the or a request for Revelation but here's the here's the idea so it's uh you can you imagine for a moment that you could have what you wanted and needed in 5 years okay but there's a condition you have to know what it is and you have to specify it okay now the then the question would be well how

are you going to discover that and the answer is you ask yourself it's like okay like what what would it's it's like the Victor Frankle scenario even hypothetically what would get me out of the bed in the morning on a very very difficult day yes like what could I imagine up late get you up early yeah make you fully Alive yeah well what would make you persevere in times of trouble even a more direct question okay so by the way I find tell me if the same for you it's not just the aim or objective

it's strong enough reasons in other words somebody say I want to make a billion dollars but they don't do it and they even Vision they get excited about a million dollars whatever it is I want to have three perfect children I want to write a book whatever the secret is reasons come first answers come second once I know what I want I got to figure out why yes cuz purpose is stronger than object so the object May inspire you but what's going to keep you going is strong enough reasons when it's tough what are the

reason okay I want this money for what well I want to provide a home for my mom well that's very different than I just want to have this pie ofer with pictures of dead people on it right people say I want money they don't want money they want an emotion they want an impact they want security or they want freedom or they want to be able to contribute or they want to do something they think money will give them more choices on right they don't want the money so I'm always trying to dig underneath to

figure out what is theep that's the substructure exactly that's the surface desire and many people focus on the surface desire not knowing enough reasons to follow through that's why New Year's resolutions don't work 91% of them I don't know what the latest statistic is people fall through after 3 weeks by time they're hearing us speak if they had news resolutions they're gone cuz they don't have the reasons to push through and they don't have the strategy it's wonderful if you say I want to see a sunset but if your strategies start running East as fast

as you can I don't give a damn how positive you are it's not going to work right so it's a combination of that aim those values that drive you and I are talking about that ignite enough reasons for it and then the strategies to execute cuz you'll eventually find your way there but the speed what you do it is if I believe in modeling I believe success leaves Clues my original teacher Jim Ron taught me that he said if someone is successful at anything they've got a great relationship and it's 20 years down the line

and they still do it or they lost weight and kept off for 10 10 years or they went from nothing to not just making money but sustaining Financial Security and freedom for their family they're not lucky they're doing something different than you are so instead of you trial trial and error which is standard way in which we learn you find the pathway to Power by finding someone who's done it consistently and produced results that Obsession within me has launched most of the books I've written and most things I've done it's like I want to know

what you know this book was how do I help people with the best breakthroughs in health for example life force and energy they take 17 years to go from the Breakthrough time to your clinician like how do I shorten that up I'm going to interview 150 of the most brilliant regenerative doctors in the world Nobel Prize winners and find out what they're doing give it to you right now or I'm going to Finance well I can talk to you finance about what I think or I can go interview 50 of the smartest Financial people in

the history of the world that are alive today and find out what do they do while they're different I look for what are the common strategies elements what what is guiding this and then I can teach that my billionaire client goes this is incredible and the average person goes this is incredible because um it's about F it's very much what you do it's finding the pathway it's finding the DNA it's finding the Codex of how to go from where you are to where you want to be but it is more than just the aim that'll

start you it's you've got to have the purpose or the reasons or your purpose if it's somebody else's purpose and reasons won't last not going to work and then you need the strategies too because that'll give you the drive and you will figure it out if you are you if you can discipline your disappointment if you can push yourself beyond what most people give up on you're going to get there eventually you're going to keep flexing but you'll get there 10 times faster if you can say wow there's already a pathway that's been proven why

would I reinvent the wheel I'll still bring myself to it my own uniqueness to it but there's certain fundamentals that if you do them you're going to have economic abundance if you don't you're going to have pain there's certain going to be great relationship me that's the purpose of stories that's exactly right okay so you said something that I think we could delve into technically too okay so you said an aim isn't sufficient it'll get you started okay and then you said you have to have reasons okay so let's think that through for a minute

so one of the things we do in this program that helps people rewire their is do a multi-dimensional analysis and we step people through that it's like okay now you've sort of figured out what you would want and need if you could have it but let's let's flesh that out so you could say well how would that positively affect your intimate relationship your marriage right how would that positively affect your family how would it affect your community reasons the reasons well then you could imagine this too you could imagine that like in some ways we're

loose connect we're loose constellations of multiple motivations and you want to meld those all together so they're serving the same a the and and then you're not opposed to being pulled apart I want I want to be totally successful and never be rejected if you're going to be successful on a social scale you know that's not possible and so if you have those two conflicts you're going to take two steps forward and three back and that's what we do with people we have them re-engineer the values so they pull you forward as the P pull

you apart cuz most of us have so many conflicts it's a lack of clarity usually right there's not a clear aim there's not enough reasons yeah poor strategy But ultimately what really stops people and what I do with people in events is I find the inner conflict yes def the inner conflict is what's keeping them from executing they're actually living out multiple stories Sly and they don't have the same aim that's right yeah yeah okay and that's okay too it doesn't have to all be the same story but there has to be some un element

to what matters most to you for you to live an extraordinary quality of life again life on your terms what you thinkt is that three children is that writing a book is that building a business is that all the above I don't know it's got to be on your terms so one of the things I discovered when I was walking through the biblical stories is there the the the book itself is structured in a manner that's analogous to the pattern that you just described so what happens in the biblical stories is that a sequence of

stories are put forward word that each circulate around a a form of high order goal so I'll give you an example so in the story of Noah for example the the voice of the Divine in the story of Noah is characterized as the intuition that calls the wise to prepare when trouble is brewing right so that's God for Noah because Noah is described as a man who's wise in his generation so he's the sort of person you'd go to for advice and his ability to into it is welldeveloped in consequence of his practice of wisdom

and everyone recognizes that and now he has a powerful Revelation or intuition that all hell's about to break loose and he should take appropriate steps and that's his faith in God but God in that what the highest goal you might say in that story is this intuition of the wise to prepare in the face of disaster okay that's very different than the god that makes himself manifest to Abraham so Abraham is someone who's resting on his Laurels and who's privileged at the beginning of the story his parents are wealthy and there's no reason for him

to lift a finger and he comes God comes to him as the voice of Adventure and God says to him it's very it's a very cool this is the Covenant by the way and I I I'm sure you'll see the relationship between this and what you're doing in your seminars God comes to Moses as a spirit of Adventure and he and he offers him a bargain which is the Covenant he says if you leave your zone of comfort if you move away from your father's tent if you move away from what's familiar to you and

you do that voluntarily and you make the sacrifices necessary as a consequence this is what will happen what does the future holds for business ask nine experts you'll get 10 different answers bull market bare Market inflation up inflation down can someone please invent a crystal ball well until then over 41,000 businesses have future proofed their operations with netsuite by Oracle the number one cloud Erp bringing accounting financial management inventory and HR into one fluid platform with one unified business management Suite there's one source of Truth giving you the visibility and control you need to make

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at nets.com jbp again that's nets.com jbp if you persist long enough because it took to like 98 to have his first kid right yeah yeah exactly but but he didn't give up he just kept moving forward it didn't matter if he made mistakes he kept moving in the right direction yes and that's partly the element of his faith okay so the deal is your life will become a blessing to you so that's that anti-depressant phenomena that we're describing so instead of living in misery you'll live in something approximating hope and security right okay that's the

first part of the deal the second part is your name will become renowned among other people and you'll deserve it m so that's a good deal because people want social status and they want the security and the capacity to cooperate and compete peacefully that goes along with that it's a fundamental it might even be the fundamental human aim but it it it's at least a fundamental human aim that's number two number three is it'll give you your best shot at establishing something of multigenerational permanence right right so that's a good deal because you know one

of the things that people want when they search for what's meaningful is that they say well I'd like to do something that lasts or matters yeah okay so that's the third thing and the fourth thing is you'll do it in a way that'll be of a benefit to everyone else so it's not a zero Something game and so what it's so cool this story because what it does is align the calling of Adventure so that would be that calling or pull with those four outcomes okay but then there's a meta move in the which gives

you more which gives you more reasons CU we'll always we'll always do more for those we love than we will for ourselves right that's the beauty of Being Human that's Humanity at its best right yes that's why you want to think through if you do have an name what the benefit would be to the people that you love and to your Community right because it anchors that okay the The Meta claim in the justos of these narratives this is so cool is that the voice that tells the wise to prepare in the time of Crisis

and the Call to Adventure are manifestations of the same distal goal yes so you could imagine that the ultimate uniting goal brings all the underlying potential stories together yes and then that's developed through the biblical Corpus and in the New Testament that's fleshed out completely because the claim in the New Testament is something like the embodiment of the spirit that's characterized in multiple ways in the Old Testament is made manifest as the willingness for voluntary self sacrifice in service of the highest goal and that's what's acted out in the passion story and that seems to

me to be precisely accurate is that there's that because you said yourself earlier you know that a goal that is only serving your own so to speak narrow and proximal motives isn't one that's going to last it has to be anchored in multiple ways and it has to be worthwhile but there is this insistence that's I think this is the monotheistic hypothesis actually is that the there is a distal aim that unites all subordinate aims and if you can Ally yourself with that you become something approximating an Unstoppable Force 100% and that's where all the

energy comes from there's so much I look at it this way um You can call it God or you can call it life whatever you I prefer God but still life supports whatever supports more life so as an individual with my own goals take your bees the Bumblebee could be selfishly going after just the nectar for itself if you want to call that selfish but then what attaches to its legs is pollen that's why have more flowers right so there's a certain amount of benefit by anyone's individual desires desire of the father right you know

it's like with that desire is the ability to fulfill it if you can persist and discover but I found that I believe that when your desire is to serve something more than yourself first of all you get out of yourself so there's no more the internal anxiety is and fear that's for you're not there well those are you know that that concern thoughts of yourself and neurotic suffering are so closely Allied statistically that you can't separate them so if you thinking about your narrow self yes that's that's the definition of misery 100% the mind the

mind is it's starting deleting and generalized it's a reduction system so that all this input doesn't overwhelm us so what happens that reduction system makes us not see not experience some aspects of life we only get this feel that's why I said we don't experience life we experience life we focus on so it's our job to direct the focus but then have enough reasons to follow through on that focus and then have enough emotional fuel I mean think of it this way it's the difference between knowing something intellectually and having it in your nervous system

Mastery starts with cognitive understanding ctive understanding is like $3 $3 will almost get you a Starbucks you know no one cares it won't do anything right but if you go from that to emotional understanding which is consequence you're describing where I start to learn that if I do this it gives me this pain if I do this it gives me this pleasure now I'm going to apply more of what I've learned well my goal is get down to physical Mastery where it's so your body and and that's what you're able to do with immersion after

day after day is you don't have to think about it anymore it just happens when I went to drive a stick car the first time I don't know your experience but mine was overwhelming that guy teased me cuz I'm like I'm supposed to do this and this and this and watch the road to it's never going to happen but sure enough you get in your nervous system with enough repetition enough emotional reward and then all of a sudden it's in your body and now you can do 12 other things hopefully you're not texting but you

can do it all that's what people meant by character development yes a character development is the development of those procedural habits that shape perception itself right and it's not the same as positional knowledge is the knowledge that you can discuss yeah yeah and it does require and so you're C now so let me ask you about but I want to finish something you said because I want to i' got I haven't done your process I want to do this what do you call the process you describe future authoring and you are getting to think of

reasons so the only thing I would add to that if I could if I was able to add my two cents which is all it's probably worth yeah I would alter their state while they're doing it to a higher level of energy just doing it Alters your how do you suppose you could so the advantage to the the system that we have is it's distributable online it's highly inexpensive it doesn't take very much time and it's scalable but it doesn't have that participatory element right that's problem you could still generate choices of music or you

could generate some element of exercise for them to do physically a breathing process like for example you in the study you saw they mentioned 10 minutes of practice well not everybody did it but the 10minute practice comes from something I do you're familiar with priming right yeah so for your audience just remind people priming is when you think it's your thoughts very often those thoughts have been primed by the environment so one quick example so they know what we're following you and I are following is uh they took a group of actors four of them

two men two women had them go out and approach people in the park and the in the mall and all these things and they walk up to them and they have a cup of coffee I mentioned this the other night when we were together and I they hand you the coffee and they look down so could you hold this for a second and they look down they don't wait for you to say yes well 98% of people take the coffee because it looks it's going to fall otherwise they reach in their pocket they take out

their phone they put it back they say thank you very much they practice doing the exact same way the same facial expression men and women they do 100 people each 400 the only difference is half of them they gave iced coffee to half of them they gave hot coffee to now 15 to 20 minutes later somebody comes by with a clipboard and they come up and say excuse me here's $20 this is not a scam we're just under a tight timeline for our research if you'd read these four paragraphs of the story and answer these

two questions we give you $20 and a lot of people didn't even take $20 they just okay I'll do it they read the story they ask them a question the primary question is describe the main character of the story what were they like what are their qualities 81% of the people given iced coffee said the person was cold and uncaring 79% basic variability of the people that got the hot coffee said the person was warm and genuine the same thing happens with creativity tests showing you IBM and apple seeing those that's all you got to

do before the test the ones that see the Apple commercial or even the logo Apple commercial was think differently scored 22% higher in the creativity test so much of what we think we're doing ourselves is being shifted by the outside world so I say Prime yourself so I'm not that's what religious practice is supposed to do yes and I think that's what it does do well so for example in the story of Abraham yes okay so the story is a sequence of micro Adventures that Abraham has and they expand in scope as he progresses which

is the story of life right but at the beginning of each Adventure he aims upward and that's the rekindling of that Covenant yes and indicates his willingness to sacrifice yes right right right so that's a that's an indication of that what would you say humble willingness to change and it's a prime and so and it's a very useful Prime and it's one that you can actually apply you know so for example and I'd like to know how you do this technically when you go on stage so before I take the stage my wife and I

do this we have a musician which is really helpful he helps us focus and everybody in the audience focus and there there is something about music that does that entrainment that physiological entainment everything in my you wouldn't last those 12 hours if you're just sitting still it's all movement it's all music it's constant and different types of music for different emotional states that I want to produce right I use that as well yeah yeah I could see that in your events that there's like a there's a party atmosphere to them but it and there's a

reason that people use music while in religious ceremonies for example okay so the next thing that I try to get the aim in mind and my wife does too because she introduces me and the aim for me is always a quest it's like I have a question yes and it's a real question and I want to get farther in answering it right and so I don't know what I'm going to say but I I kind know the tools I'm going to use but the aim is I know the aim the aim is a clear question

if I don't have that that talk wanders and it's opaque okay there's a clear outcome that unifies you moving towards it and you're unconscious it takes over AB well that's the prime I could even have the plan but because I know the alcome when I go out I feel the room and it always changes of course okay okay okay so that's one of the things I was curious about okay so the other thing we do is take a moment and this is very serious moment to remember that 3,000 people took a lot of their time

and energy and money to come and do this and they're very happy to be here and we should be very happy that they're here also CU it's highly unlikely and that we should be we should do everything we can to eradicate anything that isn't entirely grateful for the opportunity right so now we've got aim and the appropriate mindset and that's a prime and then it's so interesting a because I learned over time that I had to do a lot of preparation for the talks now I can do it with less now but I do a

lot but once on stage I had to pursue that aim and I had to let the preparation go that didn't mean I didn't have to do it okay so now have the same beliefs okay so I'm very curious about the way that you manag this because you're a very high-intensity speaker and you're very charismatic and compelling and you maintain it for much longer than I do I go for like 90 minutes I had lectures at the University that were 3 hours long I was pretty much done at the end of that but but tell me

tell me how you prepare for for one of these events and then you also said when you go on stage you you read the room and I want to know what that means because you obviously was one of the things I taught my wife when she was learning to speak publicly I said well first of all don't look at the crowd it's not a crowd pick people because you can talk to people you're talking to a person and you can do that right and then so you get your attitude right and you oh yes and

then if you look I told her look everywhere in the audience because everywhere you don't look you're afraid of right and so you want to go on stage and you want to position yourself you look at these people and you look at these people and these people and these people and you see where you are then you're not self-conscious and then if you're pursuing your aim so the aim is I'm going to answer this question and I'm going to be pleased that these people are here you're not self-conscious cuz it's not about you you you

100% okay okay so tell me what you do so first I'll mention just about public speaking as a whole it's one of the dark largest fears that people have in a public place right and people ask me don't you have that fear or they well of course not I've done it you know 8 billion times but but the real reason is I wasn't scared in the beginning and the reason I wasn't scared is because I was obsessed on the audience and what do they need and what I believe passionately I can serve them with so

I'm not there right I call it uptime when you're in uptime I'm out here feeling you if you see a speaker that loses the audience for a moment or completely yeah they go in their head and they're trying to Fig what to do they're self-conscious and they're or exactly I doing if you're think of me yeah that's it that's different than am I getting through to them very different or am I pursuing the question that's right how how far along are we and getting them to where we're committed to here like what are they really

experiencing right but my preparation starts with physical for the same reasons I believe phys you you wrote in your first book and I've been teaching it for you know since I was 17 19 years old I guess I call it physiology first you call it shoulders back right it's like the physiology has to be created first in me or I can't take you there how am I going to if I want to touch you I got to be touched yeah if I want to move you I got to be moved so first there's the endurance

aspect which is you know I I do oxygen deprivation I do everything you can imagine you dream of of exercise so I can get up there and sustain for 12 or 13 hours for four days or six days so that's one part then people ask my wife what's something about Tony that no one realizes she said how hard he prepares because I could do the same I could use my pinky I could do nothing get up to do at this stage of my life but yeah I believe that loading my commitment to be the best

I can be to deliver for these Souls is I got to be clear on the outcomes what and I have multiple outcomes with multiple days and pieces and I have primary outcomes for each day and even segments of the day it's like okay these are my primary outcomes and then I close my eyes and I focus on who's there and why they're there if I'm going to Corp why do you close your eyes cuz I want to see it I want to feel it I I'm a see feel person I see it and I can

feel it immediately so I see what the result need I see where the audience is and then I think about what makes everybody unique if I'm going to you know let's a stock brokerage company or I'm going to a general population I'm going to I'm going to I'm going to China and there obviously it's not about or let's say Japan's even better example it's not individualism and the need that people have to save face and then how do I meet those needs so I think in depth about who these people are even though it's a

huge audience there are patterns some are General but they're wide enough and important enough and they Al have interviewed people in advance my staff does and I read why they're there what they're interested in what the hooks are just as triggers in My Date With Destiny seminar everybody has like a you know 12 to 22 page questionnaire they do that's a very intensive program I read them all 5,000 of them I will not remember everybody's name but I will remember those patterns when somebody stands up their brain takes off and knows where to go with

it right you have something of genuine value to offer to everyone else discovering your true purpose is daunting that's precisely why I've developed the master life collection for dailywire plus we've designed this collection to Aid you in your upward Endeavors tackling some of the essential questions of Life CH a meaningful course because aim is everything real tools for dealing with the darkness within face the world as confidently and bravely as possible hearken to the call of Adventure and decline the competence hierarchy life is not a game we each have a destiny I've seen time and

time again how people transform when they're offered the appropriate to this is the distillation of everything I've learned about helping people face life's challenges it's the direct result of my life's work as a clinical psychologist and as a teacher so if you're ready to pursue something deeper and more sustaining than mere happiness if you're willing to face life's challenges head on join me on dailywire plus what do you watch and listen for when you're on stage like you're so your process before I get there though one more piece before I get there so physically I'm

there mentally I'm connected did so I I tell people in business fall in love with your customer don't do a transaction yeah right like if you fall in love with your customer your client they'll become your client they become your client you're going to serve them long term you're going devel a friendship a relationship you know and so I do that before I create that relationship with them before they've ever had a relationship with me inside of me yeah and then the third thing I do that's gratitude for their presence I'm so grateful of the

president and grateful that I have the privilege to serve them and learn from them cuz I don't have the delusion when I get up there that I'm just here to deliver every single time I'm going to learn from these interactions as well and I tell people that right like you know it's interesting you see people who are intimidated or arrogant I don't experience either one of those in my life and I think it's because early on I made a decision I don't have to worry about trying to be enough because I know every person I

meet is superior to me in some way not because I'm inferior cuz they have a different life experience like with you your capacity with Lang Your Capacity like I know how to deal with stories active pragmatic stories reshaping but your ability to take any mythological religious element you just blow me away I mean that's very sincerely it's like you have a gift in that area it's it's incredible I don't have that same gift I have portions of that maybe but not that I have other gifts right so I look at you and I hold you

with such respect and so I develop strong relationships because people feel the love and respect you can love somebody not respect them yes right you can respect somebody not love them well I'm a lover so so that's easy right I find the good in everybody but I respect cuz I know it's going to be there now I'm not worried about losing something cuz I also know that's a great way to establish a relationship with because people feel the difference but I also know and this is not ego driven I'm superior to every person I meet

in some context because I have a different life experience and in my life it's been an obsession this will be my 48th year doing this of understanding what makes people do what they do why can you give some people everything love support education economics and they end up in re their whole life and someone else life just smashes the hell out of psychologically spiritually emotionally go through abuse and they become Oprah Winfrey right they touch the world right and when I began to realize it's biography is not Destiny and so then I started to see

what are the core principles that shape all of that and now I want to put it into a process so then what I do is right before I go on stage I have a last set of physical things I do every time I do I do an set of movements I do in my body like wake up my whole nervous system imagine I want to I want to take my to level uh 0 to 10 level 20 you go there is no 20 Level 10 that's limited thinking right I'm going to take it as intense

as I can so now when I relax relaxing is a nine or a 10 as opposed to a four or five my energy has to capture a stadium and sustain it so I do that then the last piece that I do personally is it's a prayer and it's just I wear these baseball caps a lot of times and on the on the side of it it it says to be a blessing and underneath it says and you'll be blessed that's my mission so I ask I ask God to just you know please use me use

me Lord today use me to bless them in whatever way they need to be blessed and I make that move my body and music hits and I go outside there and then it takes over it takes over when I was bleeding out it takes over when I had mercury poisoning and I was throwing up as an announcing my name yeah and I'm going to get up for 13 hours and the other day I went to Mexico and I won't give you the Gory details but I discovered that willpower does not control your bowels it's not

enough when you into Mexico and I'm getting on stage with 19,000 people and 30 and I've gone for 5 days with eoli and my body is in convulsions and I'm trying to think how am I going to hang on and I walk out there and I'm walking out nimbly instead of my running I had to tell the audience if I disappear please don't leave I'll be right back I've had this little experience right and in 15 minutes I go from my body is hanging off into de life to something takes over I don't know if

it's the sympathetic that takes over but then 13 hours without a break and I'm in in it but I really believe that's that part when I said life supports what supports more life if I now when I suddenly had I was 25 I married a woman that was 11 years my senior she had been married twice before and she was unhappy without her kids so I adopted her kids so I'm 25 and have a 17-year-old son an 11-year-old a 5-year-old one1 my level of growth by that responsibility that I took varied seriously while I still

want to change the world was explosive well if your goal is to support your family that's a different level of insight than just you you're going to get more insights if you're looking to serve a community if you're looking to see Humanity I'm not talking about virtual signaling I'm talking about in your soul you know what is real what your deepest purpose and desires what you're called for well when that happens there's an aliveness and a strength that seems to overcome it overcomes exhaustion it overcomes everything well that's what Frankle said because it comes through

through you it's a it's it's it's a calling it's a different experience right but I also just want to mention I mentioned the 10-minute pieces that priming I was telling you about I start Every Morning by priming myself including to days I'm on stage what is priming I I wasn't much of a meditator at my meditation serving people God kind of comes through or somebody stands up and they're going to commit suicide that's it all just happens or I'm running on the beach I'm in nature that's my version meditation more active movement but I I

realized there was value in the Stillness at that stage and the peace and so I developed this little 10-minute process and why 10 minutes because if I told you 20 You' tell me you don't have the time right if you don't have 10 minutes for your life you don't have a life right you agree with me so I said I going to do three things in that 10 minutes what is the emotion that keeps most people what messes up their relationship messes up their career two of them in my belief fear and anger those two

what's the antidote to those gratitude as simple as that is but not Mambi pambi gratitude I'm grateful like if I ask you what was like driving on a roller coaster and you remember the roller coaster over there and tell me about it there's no change in your biochemistry but if I get you to be in the front seat going over the edge that's fully Associated I'm going to get the biochemical changes so what I do is I do these changes in my body it takes less than a minute of this kind of Breath of Fire

if you know yoga Breath of Fire explosive breath which changes the biochemistry and now I take 10 minutes and I do three things one I take three minutes a minute each and I think think of something in my life that I'm incredibly grateful for but I'm in the front seat feeling it being there experiencing it so it has a biochemical change not an intellectual change right and and I usually pick one of those three it's got to be something really simple it could be the the wind on my face from the ocean here it could

be the smile of my daughter you know the morning and so I don't make it just like everything's going to the Moon right and so I train myself to feel that when do you do that in the day first thing in the morning right I do what do you mean first thing do you mean as soon as you wake up I go outside I do the water first I do the hot and cold so I do you know people now it's very popular but I've been doing for what 17 years I've been doing jumping in

the cold and doing it I have cold plunges ever in my home in Sun Valley walk through the snow it not only wakes you up it's also a mental discipline every your entire lymph system blood flows but there's never a day that I can remember where I've like I can't wait to jump in this freezing water 52° or if I'm going to the river and Sun Valley walking through the snow and it's like 42 degre there right but when I get to it there is never hesitancy cuz I am training my brain besides my body

that like people say oh I don't feel like it I don't give a if you don't feel like it if% cold water no so but I don't negotiate with myself it's like the minute I get there I don't go okay let me get ready or let me get a little more comfortable moment it's like when I say go we go and I've done that for years so now when I say go we go with anything else my there's no discussion this is this is what we're going to do right now this is a unified Force

so I get that and then I sit and I do this breathing and I do 3 minutes fully connected to what I'm grateful for huge biochemical change three minutes on what would be a prayer or a blessing where I ask for guidance to cleanse my system anything that's no longer needed to strengthen my greatest strengths my love my passion my commitment and then I see sending that energy out like in a circle to those closest to my family my closest friends my associates my my customers anybody they going to meet right so that sets your

attitude to them and and but also I'm sure you've seen you know doly Lama they did those studies where people focus on compassion for people they don't even know and there's a change in the brain and how it functions it affects you so I do that for myself so there's a science based everything I do as well and then third well if you practiced Universal love you'd probably get better at it yeah I would think so well well like why not right gratitude you're going to get better at what am I doing all this I'm

wiring myself every day to do this right so it becomes like when I wake up it starts to happen and then the third one I call three to thrive where I think of three things a minute each that I want to accomplish or achieve and I see them as already done I feel them as done I celebrate them as done so my particular activating system which I can talk in Shand for you you understand if I go and I buy a car and outfit suddenly see their car and outfit everywhere well weren't they always there

yes but now it's important to your R right so I wire my R for the final Victory with the emotion and the impact on my family and my friends and everything else so are you doing that with images yes I close my eyes I see feel and I feel I walk through it I celebrate it okay so tell me tell me exact are like when you're running these simulations you're not you're you're making the case that you're not only thinking about it in words no like so you're what are you doing are you in a

state that's like a dream like is it image based now you said there's emotions it's image and feel I'm a everyone has different synesthesia patterns as I'm sure you know mine are C feel some people are audio feel right some people everybody has different C well not everybody has cesan pattern some people stand one modality as you know and that limits you but I've wired myself to see feel so that's my I know that's it so I see it I feel it is done and then I'll say something I quite it's quite a multi-dimensional s

right that's what makes it real right and now what happens now you're vibrating now the world hits you cuz look at there's two worlds you got to master the outside world the inside well you can't control that outside world you can influence it but I can certainly control what I focus on what it means to me what I'm going to do and so now when things come in they bounce off now I might do 60 seconds of you know Grace later in the day like take a minute and kind of reignite it if I feel

like I need a little boost for it but when you do that enough it's the milin it's like Venus Williams and her sister right right they they wired themselves by playing since they're so small in doing it so I'm wired to find the solution I'm wired to find the Gratitude in it I'm wired to find the good in it so it doesn't just show up right it's it doesn't show up for Steph Curry you you do what again what you're rewarded for in public is what you practice in private so I do all that before

I get on stage then I get on stage and then it flows and then I feel and I will work sometimes till 2 or three or 4 in the morning and I have a team around me that are amazing and they work crazy hours with me and I'm creating something new and I lay out I'm a sequence guy the dog B Johnny Johnny B the dog change the syntax of the same ingredients it's a very different experience right so I'm always figuring what's a good syntax and we all laugh about it because we work hard

and then I get up that morning and get up on stage and within five minutes all that craps out the window I may still use pieces of but like you said this is the part you understand that most people don't why do I do that if it always changes because I'm loading my brain it's like yeah there there's a difference between what people call emotional intelligence and what I would call emotional Fitness emotional intelligence is a capability you can be capable of being smart and not use your intelligence you could I ask people are you

an honest person yes but can you can you lie and anybody's honest I say yes I've lied right so I'd say you know whether you show up or not I look at emotional Fitness is not a capability it's a state of Readiness I have activated all the circuits so now when I walk out there my nervous system is wired to serve you in any way that could possibly show up so you're ready to contend when you go on stage and it's partly because youve prepared right and you manifested Faith In Yourself by showing the commitment

to the preparation plus you've primed all those stories cuz one of the things preparation does for me you know so I'll have the question in mind and then I think of analytic tools that I can use to interrogate that question and then I think through the stories and there's stories I know and I think through way more stories than all use but now they're at hand that's right they're activated it's like it's like a belief think of this a lot of people have conflicting beliefs so which one do they act on you may have been

raised look before you leap someone thought you he who hesitates is lost okay they're both in you which one are you going to act on whichever one has been activated the most it's the activation of your ner system that's the part I think people miss so many people have great philosophical understanding but they don't execute and I'm a big believer that knowledge is not power knowledge is potential power execution dwarfs and trumps knowledge every day of the week so I'm a I am a accelerant for the activation of moving forward not just the understanding right

so that's partly why you put so much stress on the physiological element of 100% but also then it resides in you not as a thought sure sure okay so so let's to so that's why the results are lasting when I after we walk through people through these stages of the process we do then focus and specify strategy it's like okay and the strategy is pretty it's very concretized and I try to do this in my lectures so I have a question I want to lay out the structure of the question and the answer conceptually but

then I want to nail it down to transformations in perception and action okay so that's strategy that's right okay so tell me how you link the motivational element the drive element let's say to the so motivation and drive are personalities by the way that's a very good way of conceptualizing because they have a Viewpoint they have emotions they have they have a philosophy they're not just they're not just like cause and effect physical sequence so you're evoking Personalities in people that's by the way this is a really important distinction I believe and I think you

probably do correct me if I'm wrong we have multiple personalities we don't have one personality this idea single personality that's right and I believe when someone stands up and they've got a problem what that really is is an unanswered question sobody I got a problem and I say what's your question right yeah right right because if we solve the question the problem disappears right but what I also notice is I believe that answer is already inside them you know you can know that this a very good thing to know if you're having a discussion with

your wife and men get frustrated with women sometimes because women on average have higher levels of negative emotion and so that means that children in surval they have their reasons very they have their reasons and their prey the thing that they've done most of the life men have been the thing that could screw things they have Reas they're bigger and they're stronger but what it means is that they're more sensitive to environmental disruptions on average and then they try to communicate that to men but it isn't necessarily the case that their alarm system which indicates

a problem is differentiated enough to specify it precisely so partly what you're trying to do when you're talking to your wife and she brings you a concern is to find out the question which is what you just said there's a problem but there's a question in that right and one of the errors that men make when they're listening to women is that they jump from they presume the question too rapidly and jump to the solution without allowing the or another consideration is they don't want you to solve the problem right now and men are focused

on solving problems that's how they want connection they want caring that want empathy first and foremost and so if you're busy giving the solution I've made this mistake so many times Jordan in the beginning because I'm wired I want to I'm I'm wired to give people Solutions as my whole life has been but for my wife or for any woman even my daughter my mother came in earlier and it's it wasn't about solving it it was about bringing presence to her yeah it was about her being comforted it's about me feeling her and her feeling

that I feel her and that solves it by itself cuz women get together and often times they don't solve the problem they just say I can't believe you're going through this how do you I don't know how you do it and that nurtures them so they can return to their natural self where they able to deal with all these things so women are unbelievable men are you know tend to be single focused as you well know they have diffused awareness they could be here and hearing what's going on with a kid and what's happening to

you what's going on here together it blows my mind with what we're capable of but with it comes an more enormous burden and what we need to understand is as men is we don't carry that same burden we can end things more easily women tell us how to be alive cuz men can go for the Target and get there celebrate and it's over you know women bring the life to everything so we miss out on that when we make the illusion of we're just going to solve this it's why not just men and women all

of us have different models of the world as you well know and so the more I can understand your model the world the more I can support you love you influence you for a in a positive way towards what you want so to me that to influence another person you have to know what already influences them like most people are good I I look at what creates an extraordinary life I think it is leadership and to me leadership is influence and influence is the ability to shape the thoughts feelings and emotions in a positive way

you can influence in a negative way the quality of someone's life whether it be your kid whether it be your friend whether it start has start with you you can't you do it yourself you can't do with anybody else so if influen is that you got to know what influences people most people do you have you have three children how many children do you have now I'm sorry two two children right so I met Michaela so I know um if you're you know most people have not a favorite child but they have an easier child

was that true in your experience well Michaela was more difficult but she was Ill okay right but apart from that I wouldn't say so okay most people tell me well I had an easier child and they laugh and I said now was that child more like you or more like someone else and they all laugh because the one that have great influen is the one that's more like them right so but the real secret to influence is being able to influence anyone by understanding what's already influencing them of course when you tell the child that's

like you to clean the room the way that worked for you it works the other one goes read between the lines right CU they have a different personality different way of being so my whole focus is enter people's worlds where they are by understanding their model the world as opposed to trying to impose yours and wondering why it doesn't go anywhere if I can align your needs your desires your outcomes with what we're doing together in a company and a family and anything then we're going to have enormous Harmony and there's less friction of so

you're going to go from where you are to where you want to be 10 times faster of course of course yeah you want you want all you want everybody to be rowing in the same direction yes even if they're in their own boat yeah so okay so I want to talk about if you would I want to talk about how you help people translate this aim and and and energy now you've established into strategy yes so so like how do you guide people through that process because that's well that's where the rubber hits the road

100% because they got to you got to get the experience in them so I may start I'm going to raise the energy I'm going to start to introduce questions and they're rhetorical questions but you watch people start to process if I say to you don't think of the color blue don't think of the color blue don't think of the blue we know what color you're going to be thinking about right if I want you to think about your mother I start talking about mine if I went to think about your high school years talk about

mine you'll go into a trance and you'll go to your place most change I find lasting change always happens in an altered state an altered state of consciousness well you can call it hypnosis have you ever seen people go to an elevator and push the button it's already lit up if you got a dollar for everyone you'd be rich or you ever driving your car and then all of a sudden something gets you fixated and then you wake up and go Who the hell's been driving the car right people go into trans seate trans just

means you're more internal than external so I utilize that I let them go to their internal world and enrich their maps and then once they have an understanding the cognitive and they start seeing the emotional consequences now we have them do something while they're there I call it ebing I'm able to hold people that length because I believe people want to be entertained first in the world we're in today we're not in the information age it's over it died there's too much information we're drowning and information starving for wisdom so what people want is entertainment

so I earn the right by entertain by makeing them laugh cry move them so much the people didn't think they're going to be the people came they're like this right in a matter of 15 minutes that's all changed so radically so now I have the right to educate them and I want to bring them the best insights why do you think that convinces them you know because you just descri them it opens them yeah but why because you just described it as ENT produces an emotional change not just an intellectual one why does that make

them open to to the difficulty of change uh because they get comfortable when you're laughing or trying or moved emotionally you're wide open things are not you're not hang you can't hang is that a matter of of establishing something approximating trust without a doubt there's trust I remember one time a good friend of mine who's now I've known him for 25 years when I first met make a connection yeah I was on stage and I go out there what you said and I'm working in those days it was the you know the 80s you wore

suit and tie and three-piece suit like you on stage for 13 hours a day and my friend who was not wasn't my friend then he came in and he was somebody dragged in there he's like this and he goes I remember look at you and watching you and the sweat on your tie was gradually going to the entire was soaked my chest was soaked I was Dripping and I was giving every ounce of my soul he goes anyone could fake that for an hour or two but 12 days he said that son of a can

up jump I can jump and make this thing happen too and so there is a trust factor that happens there but then that's an indic that's you said you just said that's a that's a consequence of the commitment that you're indicating by your what would you say your well all your commitment to the project pure energy to serve them like to do whatever it takes and they get it they get that I'm there in service of them but I could do all this a lot less and be fine and they probably be fine I'm not

looking for fine I'm looking for transformation that requires more and then the answer to your question is I have them do exercises where they take that insight and they do with somebody else let's say it's matching a mirror learning how to create Rapport unconsciously how them sit next to a stranger they've never met and mirror their body perfectly have a third person and adjust them till they're there and then say tell me what you're experiencing and the other person writes down what they're experiencing and somewhere between 80 and 90% of the time they will say

the same feeling but about 30% of the time they'll see what this person is seeing I'm on a boat there's two children they're blonde I mean how could they know that because they're tapping into the exact same thing that's happening in the nervous system next to them now once you have that experience you don't forget it when I do a Q&A with people yes cuz I've met I don't know how many thousands of people doing that and then I also learned this in my clinical practice if you watch first of all I kind of think

of those Q&A lines like a wedding uh reception you know cuz that's a privilege right to have that happen every night it's a anybody show up to hear what you want to say oh that's for sure then well then they want to stick around and meet you you should be pretty damn happy about that if you have any sense but you know if you watch people carefully and this is also a way of not being self-conscious or nervous you see that everybody has a tempo you know and I found that if I reach my hand

out to shake their hand at their Tempo I immediately establish Rapport and I think it's because I've indicated by something that subtle that I've watched them and I know them as well as I could know them given that I've only met them 5 seconds ago right so it really gets things off on a good foot and that's that mirroring and for your viewers or listeners you know there are different modes of the brain so when you're in a visual State imagery State you tend to talk more rapidly use words like I see that a picture

I imagine that right visual words and this rpid because a pictures with a thousand words when someone's more in an auditory State they have a different Tempo a different approach much more Jordan likee and it also soothes and for somebody's in that state it's great and then there are people that we get into the kinesthetics of their body and they're more like um you know um just don't feel it I just don't get a sense of it the audio is going I I I don't hear it I it just I'm listening but I just I'm

not hearing it visual person so by the way visual people driven crazy sometimes by anesthetic people we're all three right but in certain context and so I tend to go more visual I'm I've got so much I want to share my passion brings it so it brings in energy but if I don't slow it down over 12 hours I'll lose a part of the audience so the same thing shaking hands you're Shake reach out to shake hands and it shakes hands like that that's the person's inividual person goes like this it's more Rhythm and they

shake your hand like that it's auditory somebody's more hesitant and they kind of reach out of it's more kinesthetic I can even know by the way they're approaching me what language to use that will pull them in closer am I going to use visual language auditor kinesthetic language and it can change because I can tell by their movements you can see if someone's more kinesthetic what their movements are like versus visual what their movements are like and you mirror it and when you mirror it they feel an unconscious connection with you right you're already doing

that it's like a dance it's exactly like a dance and and you see people do it naturally when I you asked about the audience when I look at the audience I'm looking at people and I'm seeing individuals and I'm talking people say F like you're talking directly to me and they're 20,000 people well I'm sure you experienced that as well well it's CU there's only so many patterns but I care so deeply I'm looking I'm feeling I'm talking directly to people but I'm also watching because if you watch your audience there's waves there there's a

person there that when they change the leg and flip over four other people do yeah right you I start seeing the movements in the audience and I go okay boom I'm going after this guy cuz when I get him I got 10 people right him I'm there so you can identify the people who trigger that can you yes yes and it's not always who you think it would be like there might be some strapping you know guy like you know an athlete a guy that comes in that's an NFL player and and people might be

looking at everything else but they're not influenced by him and then there's this young lady right here and she moves or this Mom and she moves and there's 20 people that that seem to adjust I've never noticed that a fun thing to notice it just it also makes you makes me stay so awake because I have to be out here not in here and that's why you can sustain engagement and sustained joy and excitement and everything else we're moving their bodies we're completely connected they're altering their own physiology and biochemistry and they're focusing on what

matters most to them not to you and they're learning tools there's consequence to and they get to feel the consequence in real time so the chances falling it up so I call it ebing first entertain them then educate them with the best tools so I don't just say here's how you going to do financially I go out and I interview 50 of the smartest Financial people on Earth and I teach them their strategy and they're like oh my God or like you know everybody wants to do well financially and they have more freedom well anyone

get their compounding right you can take a child 19y old and say put $300 aside sounds like a lot but you're living in a home put that $300 aside put it in the market in the S&P it's average 10% over the last 100 years and guess what they do that from 19 to 27 and they can stop M they put in $28,000 their friend starts at 27 when they stop and has to go to 65 they put $140,000 the first guy's got 1.8 million at retirement the second guy who's put more money in he's only

got 1.2 in that experience right so today one of my last books was the Holy Grail of investing it's like I don't just teach you the philosophy yes there's the philosophy how you're going to invest as very important I interview Ray do the greatest you know hedge fund investor in history and Ry I asked him at one point a question I'm always digging for the strategy too right besides the philosophy I said what's the single most important investment principle of your life and he paused and he smiled and we had this great conversation my inter

are supposed to be 30 minutes they went three hours because it got so engaged it was fun so Ray and I became good friends but he said Tony I'll tell you there's a Holy Grail that's the name of the book because there's a holy grail of investing anytime you can find 8 to 12 uncorrelated investments in other words stocks and bonds usually usually are uncorrelated if stocks are going up bonds are less vice versa right if you can find eight to 12 of those you reduce your risk by 80% and you increase your upside with

nothing else now he told me this in about a month later I was at JP Morgan they do this um this alternative investment conference you got to be a billionaire to go and I'm one of the speakers and right before me is Rey and somebody asked him a very similar question at least he ended up going back to it giving the same answer and I watched all these billionaires who would not take an announcement notes Dro in their head and writing like crazy so it's like people don't get this and they realized it was hard

to do so then here's the strategy part I'm not just going to tell you that I got to show you how and so I I had to find out for me now you and I are lucky enough and blessed enough that we''re done well financially and we have access to a lot of people and I'm sure you offered the opportunity but it's like where do the wealthiest people put their money where they're going to get the most return with the least risk right the average person doesn't have access to what they have private Equity if

you look at the last 37 years 37 years of stock markets all over the world basic private Equity has outstripped every stock market the world for 37 straight years private Equity means they buy private companies they build them up they add value and then they sell the company for a multiple or they take it public for people don't understand that's what I mean by private as opposed to the stock market those individuals have more flexibility if if you want to see what wealthy people do 46% of their assets are on private assets private credit private

Equity because if you look at the fortune 400 the wealthiest people in the world here's the pattern which industry has the most billionaires it's not Tech which is what a lot of people think it's not real estate it's financial services and it's not hedge funds because they go up and down it's private Equity so I found this out you put invest your money in the S&P 500 and over the last 37 years just you've average compound has been 10.7% which is really nice basic private Equity not the guys I interviewed for this book I interviewed

this book on the Holy Grail I interviewed the 10 12 top people in the world the best guys that have produced returns plus 20% for 25 years compounded it's unheard of right so guess what S&P is 10.7 basic private Equity not these guys have averaged 15.7 so imagine compounding 50% faster per year if you put a million dollars in 30 years ago on the S&P it's worth $42 million today if you put a million dollars at the same time same amount of money in private Equity it's worth $223 million if you did basic private Equity

so then I go a step further and go how do I get people in there and then I fortunately saw that right you probably know there's something called an accredited investor these levels that the government has where you don't get access to the best investments unless you have a certain amount of money a million dollars a certain level of income well it doesn't make sense because how many business people you know are good business people but not great investors or if someone inherited their money so they they don't have these skills but they get to

do this they get to have this kind of return so I was pushing for it didn't come from me it just happened it's like why this is so unfair Congress last year decided why don't we give people a test they can study for and if they pass the test they got the education it's not that complex now they can have Investments That Could grow 50% faster and so it's available then I went a step further I was like okay it's good to know this it's good to have access to this but the very best of

the best I'm sure you know they're very hard to get in because fall sold out in advance the very top people the people that produced the greatest returns so I was ruminating about this with a friend of mine who I'd helped who was a friend of Paul tutor Jones I've coached he's one of the top 10 traders in history and I've coached him for 24 years now a little more than that but one of his Partners broke off and I'd helped him out he says Tony I was saying you know I get pieces of these

things but not big enough to make enough of a difference and I said I want to help people cuz it's new rules changing and I was like but I I don't even want to talk about it because what Little Slice are they going to get it's not going to matter and he says Tony he goes you've done so much in my life I got to tell you where I put most of my money now I'm perking up this is a very bright man right he goes there's this place in Houston Texas this company I'm like

Houston Texas not Singapore not New York not Connecticut not London Houston he goes yeah they're off the beaten path he said they've discovered a way where you don't invest in these private equity and try to get a little piece of it where you literally buy a piece of the company and you own all of those and you get the 2% they charge and 20 so you not only get the compounding I told you about but you're doing what the wealthiest people in the world do I said how the heck do you do that he goes

I'll introduce you I'll show you how it works imagine the difference between betting on a horse or owning the racetrack mhm that's the difference well now you take that strategy and you instituted and the compounding of what it does you end up at your goals 10 times faster so it's not just understanding it's everything I do is got to be philosophy and strategy it's one of things I respect about you a lot of people teach philosophy and then you understand it and philosophy helps you to understand the why and have meaning it's critical but if

you don't have the strategy you're not going to execute and some people de strategy without philosoph that's right and so they know how to do it they don't know why to do it right so it's the combination lot of the corporate worlds like that so but so my world is constantly modeling the best I'm no idiot I know most people in the world are not really physically fit they're not really happy they're not in a passionate relationship they're not earning what they think they should earn that is most people but there's a few who do

and I mention the few who do versus the many who talk so I can take their models and bring it to the person who can now be one of the few do also if they choose to but then it requires all the things you and I teach the aim the peace the persistence to make that happen I want to close this with a discussion you have an event coming up yes I do so will you will you walk us through that sure you know it's interesting I'm used to doing for most of my lifetime these

big Stadium events and I love doing it it's fun and we do it all over the world and then Co hits so you know we my wife was beautiful I had a 60th birthday party and I said I don't want to party and she said we're do a party we'll do a party with a purpose so we raise money to help one of our passions is helping kids that have been trafficked and so we raised $19 million we put in 5 million but 14 million from the audience it was like unbelievable celebration all my friends

there was just great 3,000 4,000 people three days later I'm on this high and I get the call from nome's Office saying by the way this thing has come about you can put a 100 people in the stadium up here where 14,000 people are planning to come right and we still have a few more weeks to Market is we can't put 100 people in there so I I'm like you I'm not a person who gives up so I was like we're going to Vegas they'll never shut down Vegas right so sure enough we mve 14,000

people Jordan to go to Vegas and about 10 days out I think it was 11 days out they shut down Vegas so I'm like we're going to Texas it's its own country and the governor says I'm not bending and I friend of mine has a big church there in Houston is rent the church we're going to come there they shut it down nine days before we got there so then they said movie theaters you can put 10 people in the movie theater I said here's what we'll do we'll broadcast the movie theat theaters they can

put 10 people each they'll have a giant screen they'll have great music and they'll still have personal interaction and they can do it local we'll make this work right shut down the movie theaters so I built the studio and this relates to the event I'm doing is I would never have done this Jordan except necessity that's why I say crisis is one of the greatest gifts in our life because it produces a necessity for change if you're going to succeed if you're going to find a way and so if you said to me I'm going

to take the energy I have in a stadium and have people do this in their home and their living room in their garage or whatever it is there's no way but I had no choice I want to serve people so I built a studio 50ft High ceilings 20 foot high LED screens 50 feet around me I went to the founder of zoom and I said I can't have a thousand people we got to get he's a fan of mine we got to get it to 25,000 people I made it so that we built some software

so that people instead of clapping could shake their phone and it sends an electrical signal well if one person does it you don't hear anything but when 25,000 people do it it's just like the stadium it's like fun right you can feel it so it's all authentic interacting and then I can bring people up on the screen bigger than life I can see everything I can see more than if I'm there and I know their name people are sitting and I can see them throughout the day as the sun rises and sets because it's 13

hours right and I can see somebody there in Australia and I can see what's going on I meet I see their kid I say John Smith what the hell you doing there sitting on that V and they jump up because I got their name I know where it is so it actually works incredibly well and women some women the idea of being in a giant audience doesn't feel is safe so for some women some men it's actually a better experience for them so then I was like okay I want to help people this but they're

not going to do this people are stuck on their homes you know I can't just sit here we got to do something I'm fine business-wise financially that's not it it's my mission so I said let's do a seminar where there's no cost let's do a seminar where there's no travel because usually people fly to another country to meet me and go to an event there's no expense for a hotel none of that stuff and still emerg in but not enough that freaks them out we'll do like three and three hours a day for 3 days

or 4 days in a row and let's do it in their homes we'll see what we can pull off first year we had 343,000 people I would have had it done 16 stadiums right right the next year went to 700 this last year was 1.2 million people that attended from every country in the world now here's what happens it's free it's not partially free it's totally free my only request is since you got it for nothing I need you vested I want you to do an assignment each night that shows your acting on this and

put it put a little video or description here on YouTube or on on what do you call it on social media on Facebook and then I'm up all night Jordan because I get so inspired by all these different people and their stories but then I get to see someone and call them the next day so I'll give you an example there's a guy there um named Matt I just saw him recently he's 700 lb he would never make it to a seminar because he's in bed for six years with oxygen mask on he's told he'll

never live without the auction mask he can't get up to go to the bathroom it's all through a tube but it's free and it's on a screen so he decides to attend the seminar right he got so inspired and he he did some the exercise I asked so I saw it the night before so I call on him bring him up to interact with him and we start to put together a plan because think about it it's it's the hero's journey you know the hero's journey better than anybody right you have this ordinary life and

you get that Call to Adventure it could sound like cancer it could sound like your business is shut down by Co it could be a relationship ending doesn't sound like a call Adventure but that's what it is well the call Adventure happens and as you know most people don't take the calls they have to take more hits so they have to take the call and then you go on the journey and you meet new people new friends and you meet new mentors and you get past the point of no return where you have to go

forward then you do battle and eventually you slay your dragons you come home to hear of your own life and you have something real to give people because you've lived it it's not just book knowledge and then as soon as you're done it happens again you challenged again so I look at it this way instead of waiting for life to show up I say how have a way to measure are you on the path here's how you know if you're on the path first question you and I'd be so aligned on this what is your

deepest desire now let's awaken that let's find the reasons for what do you want now because desire sets the tone of the story is my desire to serve God as my desire to build a family as my desire to whatever it is you know that sets the tone so we activate that then the second step that we take you through is face the truth which is what has stopped you in the past and you're I found relatively there's only a few things maybe five it's like fear that's why he didn't do it or it's a

limiting belief or story all the good ones are gone I've tried everything you know it's not true but you believe it so you don't act on it or it could be a different emotion it could be an emotion like you know overwhelm stress something of that nature that keeps you moving forward or it could be a habit you want to lose 30 pounds but you go to Starbucks and get a smoke of moch or whatever every morning it's not going to work or you're missing a skill right you just don't know how to man no

one taught you what to do those are right so there's only a few things so once you have enough driving desire and reasons and you take on the path you're on the path now you know what you want second step to keep on the path is knowing what's prevented you next step is build a map A Massive Action Plan not a perfect plan just what are the two or three things that'll get you momentum what can you do right now what's you going to do that's difficult what you do that's easy start with the easy

one then go the difficult one I personally like to go the difficult one first you do whatever your style is go the most difficult one you likely to manage yes I agree with you it's the most certainty that you can still find the way and then you got to step four is you got to do the hard work you got to slave the dragons you got to actually get the skill you got to push through whatever that limiting belief or fear is once you've done that the rest is easy now all you need is a

daily practice like priming and by the way the priming thing I mentioned if your audience wants to go there there's no charge for it you can go to tonyrobbins.com priming and there's a video shows you how to do it if you want to do that little 10-minute practice okay we that in the links that'd be great but regardless you now have some daily practices that keep you on the target then you measure ruthlessly cuz you can't manage something you don't measure that's the biggest problem in most businesses right you know it's like I'm fortunate enough

now I have literally 114 companies who do 9 billion dollars in business and I have no business background only self-educated by studying the best and the patterns are the same I see what the patterns are right so now you measure and then you celebrate and then just like the another one you start over again now what's my next desire so while they're with us we show them how to increase their energy what to do to shape their relationship what to do to shape their career 3 hours a day it's like going to a movie but

the movie is your life how where do people find out about this they can go to uh it's called the time toise summit so it's time summit.com and when is it and it's coming up January 30th 31st and February 1st we do this once a year this is all online they can access it online they access it through zoom zoom exactly it's time to rise time to rise Summit time toise summit.com okay and that's open to everyone yes everybody right and so that they they can see in real time all the things that we discussed

today and they they only see it but they can experience it they can do it and they can put a plan together for this year instead of some enthusiasm Vision yes exactly Vision with a strategy that's right combination you got it right right all right sir well that's excellent and so we'll put those links in the description as well I think what we'll do for those of you who are listening on The Daily wire side there's been sea change in the political scene well it's not just the political scene right it's it's deeper than that

it's the cultural scene yeah I'd like to talk to you about that like to see what you what you think about it and and what you've observed and so um yeah so for everybody who's watching and listening who's inclined to join us on the daily wire side and for those of you who are already daily wire subscribers join Tony and I there and we'll continue this for well the typical half an hour and in the meantime thank you very much for your time and attention thank you very much sir yeah we're in we're in your

basement tonight today which is we're actually in a place that's underwater we have ocean on this side inter coal on this side I started playing squash and my my you my friends are you know you I had to go drive 20 minutes and if you're nice it's 20 minutes of pictures and 20 so it's a couple hours to to work out I was like I need a place and they said well you got 25,000 fet several Acres but there's no place to put it I said we're doing it down here and he said what do

you mean down here he goes it's below the water table I said have you ever been to Atlantis have you ever been to script oceanography and they said yeah I said build a submarine around it whatever we got to do to make it airtight so we literally are underwater with a submarine surface around us and we got 7,000 sare ft and we got bowling alleys and all the things for kids and Grand kid how do I get into this place tell the story well you tell the story well it's it's a very comical story there's

a garage above us and in the garage there's a trapo which is uh stainless steel and if you open up the stainless steel trap walk there's a stainless steel slide and that slides you down it's kind of lit up with purple lights which is you know very discy and comical and it slows you down nicely so you don't land on your tea kettle at the bottom and uh and then you're in this evil super villain Lair which is extremely comical well you got guys I got Tom Brady Ray do like come in everybody becomes a

kid when they come down that's why I do it it's very fun I want to make sure fun is part of life you you know I'm a serious mofa I want to change the world but I I created a structure as this Arc conference that we run this Alliance for responsible citizenship uh that's February 17th to 19th by the way for those of you who are watching and listening and there are now tickets available to this is the first time we've done this at ARC forum.com one of our rules is that we want to do

it with a sense of play yes you know one of the things I figured out I think this is right is that the antithesis of power like compulsion and force is play yes that's the opposite play is power it's a different form of power it's the kind of power that sustains and improves and requires no compulsion right right and that you enjoy while you're doing it for reasons that aren't sadistic let's say so all right so everybody can join us on the daily we side for the 30 minute conclusion of this discussion we'll turn our

attention to cultural issues and well into the current political scene so join us there thanks Tony it's great such a pleasure thanks all your viewers and listeners for watching and taking the time yeah yeah and to the crew here thank you very much for setting this up um yeah it was it it's it's uh very helpful to me and to all the viewers and listeners to have these uh podcasts made accessible wherever I'm traveling got an army of beautiful people here me yeah yeah they're very look it's just you and me it's not just you

and army they're very enthusiastic and hardworking and and that's a precondition for making this successful okay everybody ciao good to talk to you [Music]