if you've been struggling to get views on your Tik Tok videos you probably feel like the algorithm has something against you I know I felt the same way when I first started out but here's the interesting thing the algorithm isn't trying to work against you in fact its sole purpose is to show your videos to people who are most likely to watch and enjoy them Tik Tok uses highly sophisticated machine learning to analyze user behavior and serve up the most relevant content engaging content customized for each individual so if the algorithm is on your side
why are your views still stuck in the gutter well there is really only two core reasons for that number one your videos are engaging enough to hold the person's attention so your average watch time is low number two Tik Tok doesn't know who to show your videos to so they're being pushed to the wrong audience the good news is both of these issues are completely fixable if you understand a few key aspects of how the Tik Tok algorithm Works under the hood first Tik Tok is essentially trying to maximize the amount of time people spend
on the app the longer they can keep users hooked the more ad Revenue they generate makes sense right so their algorithm heavily Favors videos that have high average watch times so people are consistently watching your videos almost all the way through Tik Tok knows you're providing a ton of value and entertainment they'll keep pushing your content out to more and more people on the flip side if users are always swiping away after a few seconds it's a clear signal to the algorithm that your videos aren't Landing no matter how many followers you have Tik Tok
won't waste Impressions showing content to people if they don't think it can keep them engaged on the platform the other crucial piece of the puzzle is trying to make sure Tik Tok actually understands who your target audience is because when you're first starting out the algorithm doesn't have much context about what your videos are or about or who is likely to watch them so even if your content is great it might be shown to a totally irrelevant users who have zero interest in your Niche this is where a lot of beginners get trapped in the
dreaded 200 view Club has this ever happened to you you post a video it gets a couple hundred views right off the bat but then suddenly hit a wall and completely stops getting pushed up by the algorithm that's Tik tok's way of putting your video through an initial test to see how engaging it is if you pass the test by getting strong engagement and watch time from that first batch of viewers you have a chance to go viral and get a ton of exposure the algorithm will push you to a bigger batch of users at
500 views then 1,000 views and keep expanding your reach as long as you maintain great metrics but if your initial group of viewers aren't resonating with your content Tik Tok will cut off your distri ution to avoid wasting people's time on a video they probably won't like this is actually a brilliant system once you understand it you don't need a huge existing following to blow up on the platform a brand new Creator can go viral if they make an amazing video Tik Tok is truly a meritocracy it's all about how much value provide in your
Niche some people get intimidated by this but I think it's incredibly exciting no matter who you are or how many followers you have focusing on quality over quantity gives you a real shot at massive growth so now that you know the two main ranking factors in the Tik Tok algorithm how can you actually use this information to increase your views and followers let me break it down in a few simple steps that anyone can Implement step one optimize your video for your specific Niche and target audience this might sound obvious but really drilled down into
who your ideal viewer is what are their pain points desires and goals how can you create content that grabs their attention and provides a lot of value the more specific you get the better Tik Tok can match you with the Right audience include relevant keywords in your title description and the actual spoken words in your video as well use on-screen text to highlight important points add engaging hooks in the first few seconds to stop the scroll all these things are going to help Tik Tok categorize your video and push it to people who will love
it another thing to keep in mind is the importance of using trending sounds and participating in popular challenges when you use a sound or a hashtag that's currently going viral on the platform Tik Tok is more likely to show your video to people who've engaged with similar content in the past it's a simple way to piggyback off the momentum of what's already working and get more eyeballs on your videos just make sure you're putting your own unique spin on the trend and not just copying what everyone else is doing the algorithm rewards originality and creativity
you can also increase your chances of reaching the Right audience by collaborating with other creators in your Niche when you do add Stitch or even just comment on someone else's videos their followers are more likely to check out your profile and engage with your content it's a win-win you get exposure to a new audience and the other Creator gets a boost and engagement as well the key is to focus on providing value and building genuine connections not just spamming people with follow forf follow requests take the time to find creators who complement your brand and
whose audiences would be interested in what you have to offer step two keep your videos short and snappy since watch time relative to video length is such an important ranking Factor you'll generally get more views and reach by keeping your videos on the shorter side think 15 to 60 seconds seconds it's a lot easier to get 100% watch time on a 15-second video compared to a 3 minute one pack as much value as you can into that short window of time avoid long intros and get straight to the meat of your content use jump Cuts
engaging b-roll and dynamic editing to maintain a fastpaced and keep viewers hooked but what if you have a longer video that you really want to post maybe it's a value pack tutorial or a storytelling video that needs a bit more context in those cases you can still optimize for watch Time by breaking up your video into shorter segments and posting them as a series use Cliffhangers and teasers to encourage people to watch the next installment you could even create a separate video that serves as a trailer for the full series highlighting the most exciting parts
and leaving viewers wanting more the bottom line here is that attention spans are short on Tik Tok so you need to make every second count trim the fat and focus on delivering maximum value in minimum time step three use storytelling to boost retention even in a short video you can use classic storytelling techniques to keep people watching until the end end focus on having a clear beginning middle and end and use open loops and Cliffhangers to create suspense build up to a climactic point in the video as well te is the most valuable information at
the beginning but save the payoff for the end so viewers have to stick around for example you could say something like I'm going to share my three biggest Tik Tok growth hacks that doubled my followers in 30 days but first let me show you the biggest mistake I see beginners making that cost them a ton of views you see people love stories they create an emotional connection that keeps us engaged when you can take your viewers on a journey even if it's just for 15 seconds they're more likely to watch until the end and even
share your video with their friends one of my favorite storytelling Frameworks is the hero's journey it's a Timeless structure that's been used in everything from ancient myths to Hollywood Blockbusters the basic idea is that the hero in this case your viewer starts off in their Ordinary World facing a problem or a challenge then they meet a wise Mentor that's you who guides them on a journey of transformation helping them overcome obstacles and ultimately try triumph over their challenge by positioning yourself as the wise mentor and inviting your viewers to join you on your journey you
create a powerful sense of connection and engagement of course not every video needs to be an epic hero's journey but try to incorporate storytelling elements wherever you can even if it's just a simple before and after transformation a relatable antidote from your own life the more you can make your viewers feel like they're part of your story the more they want to stick around and see how it ends step four constantly evaluate your content performance Tik Tok gives you a ton of great data in the analytic section of your creator tools after each video check
to see your average watch time and what would that was compared to other recent post if it's significantly higher or lower than usual try to figure out why did you tell a more compelling story in your video was your hook weaker than normal did you use a trending sound or Hot Topic the more you can learn about your wins and losses the better you're going to be getting at consistently making content that works for your audience but just don't look at the raw numbers pay attention to the demographics of your viewers as well are most
of your viewers male or female what are their ages where are they located all this information can help you refine your content strategy and create videos that are even more tailored to your core audience for example if you notice that most your viewers are females age 18 to 24 you might want to create more content that speaks directly to their interests and experiences you can also use Tik Tok creative center to see what type of videos are trending your Niche and get inspiration for your own content pay attention to the hashtags sounds and formats that
are getting the most engagement and see how you can put your own spin on them the key is to always be experimenting and adapting based on what's working don't be afraid to try new things and take risks because sometimes the videos you least expect to perform well end up being your biggest hits and if something doesn't work don't beat yourself up about it just learn from it and keep on moving forward step number five monitor your follower feedback in addition to the hard data Tik Tok provides pay close attention to the qualitative feedback you get
from your viewers read the comments and DMS to see what parts of your videos people are responding to look for common questions that could inspire future video topics like if a bunch of viewers are saying they want a part two or tagging their friends you know you're on to something special try to diagnose why that particular video struck a chord and do more of that in the future the more you can get inside your followers heads and create content that speaks directly to their needs the more the Technic algorithm will reward you you can even
use polls and Q&A features to gather direct feedback from your audience and get ideas for new content ask them what they're struggling with what kind of videos they want to see most and what they love about your brand not only will this help you create better content content but it also shows your followers you care about their opinions and want to serve them as best as you can when you build that kind of Rapport and trust with your audience they're much more likely to keep coming back to your profile and engaging with your videos just
remember that not all feedback is created equal focus on the constructive comments that offer specific insights or suggestions not the trolls and haters who just want to bring you down and don't be afraid to set boundaries and moderate your comment section if necessary your mental health and well-being should always come first and foremost I know this might seem like a lot of information approach process but the key is to focus on providing as much value as possible in every video you make stay laser focused on your Niche develop a deep understanding of what makes your
audience tick and constantly refine your content based on performance like it won't happen overnight but if you consistently put in the work the algorithm will become your best friend and catapult your growth I've seen it happen for myself and many others but you have to be willing to experiment fail and learn there's no magic shortcut or hack here so my challenge to you is to implement one of the strategies we covered in your next video whether it's telling a more compelling story making your hook more engaging or cutting out the fluff to increase watch time
pick one thing and see how it impacts your views then let me know how it goes I'd love to celebrate your wins with you if you found this video valuable please consider subscribing and turning on notifications because I post in-depth breakdowns of social media growth tactics every single week you can also get access to exclusive training and case studies by clicking the link in the description below I appreciate you spending some of your day with me keep putting in the work and I'll see you on the next video
