From Dead to Alive: Expired Domain SEO Case Study Achieves 2000X Growth

hello everyone welcome to another blad Su series episode in this episode we will give you three simple search engine optimization suggestion and instruction so that you can start to implement it even tomorrow the budh head SEO videos they always unique suggestions we don't repeat the same suggestion one more time most of these suggestions they directly come from my own Concepts and the inventions and the methodologies but since my SEO case studies are huge like over half million ver we have written in the last three years we try to explain all these new Concepts and the

methods and implementations through the real world SEO case studies every bluee head SEO video actually has one website from the real word so this one probably I will be explaining its name because it is an expired domain and this case study or this bu s your case study with a simple language it will be mainly about the expired domains and how to use them the industry is fitness health supplement diet sport research Athlete Performance and psychology and why while the language is English and the area or the region is global The Source context is basically

the affiliate and the income model is basically the affiliate marketing but actually it can be improved further by selling the personal training uh appointments by creating some cooperations it can also sell actual diet lists or it can create diet programs or workout programs and many other things so it that part actually is about the Su as a business development which is the part that I love the most as a business person when it comes to the search engine optimization understanding of this project the first thing that you should recognize here is that the content in

this area and content in this area they are directly the same but they are ranking different so what changed in this part and in this part and slightly in this area and why there is no change in this section at all and what you will be doing if an expired domain that you bought actually is not ranking so first of all okay let's give the first blue head as your suggestion directly first of all please do not have the hype do not allow Google to actually trick you expired domains are working and to be able

to understand Google Google like companies you need to have a business anal analyst skill like a journalist and you will need to read maybe 20 over years and in this context please also do not follow the hype marketers or the Google approv Google like a Google approved proxies or hidden or secret ambassadors go and read to or 25 years of the search engines things will be be be very much more easier for you so who is this Google guy the Google guy is actually met Cuts but it is not disclosed at all and around 2003

March 7 around after midnight he actually started to talk about expired domains and another Google gram for web Masters let's read what mat cut told hey the index is going to be coming out real soon and this before actually until 2008 or the N there was no real time indexing or automated realtime indexing Amit single actually announced it during one of the first Google iOS it is a very exciting moment I will suggest to check it I wanted to give give people some idea of the what to expect for this index of course it is

bigger and deeper yeah but we also put more of the focus on algorithmic improvements for spam issues one resulting Improvement is that index is better handling of the expired domains The Authority for at domain will be reset when a domain expires so this is here actually this Google person or guy tells the truth but the issue here is that it is not that easy to be confident about the expired domains because in a single day you will be realizing that in a single day you will realize that actually over nearly three three billions of blog

posts are actually being published whether quality or not and every day millions of new websites are being created and others are dying so it is not that easy to understand which which one actually has expired so the first suggestion is please read the things that other people don't read and this way you will stay the stay ahead of the curve this is what I do for the last actually seven years I am reading probably I am the most reading SEO on this industry and also I am the one actually gives most detailed comprehensive complete case

studies researches by creating new Concepts that's why I call myself as an innovator not the introducer and you might not like what I am telling but but eventually you will need to be learning it and with that context the second s suggestion is the brand identity so every expired domain actually has a certain type of certain type of brand identity and if this is the timeline of ranking and if there are some Deb zones if this domain has been expired let's say three times and if every Zone has a different identity and if you buy

this domain one more time you will need to gather the identity from every Zone one by one another thing is that the reason that these expired domain didn't rank properly but later they start to rank is that it has been used a woocommerce store it has been used as a Shopify store it has been used also a kinds of drug or drug e-commerce store or drug encyclopedia or something like that too but the real identity of this website is actually an athletic scientific research for the athletic performance and the psychology and how you can get

the identity of a brand from 20 years ago because this re This research website is actually from 1997 or something like that to be able to do that you will need to focus on any kinds of brand ship signals it will be the name of the brand logo of the brand colors of logo business colors let's say layout and at the same time you will need to resurrect the expired URLs when a domain has been expired you will need to also resurrect the old links resurrecting a link and in my case studies I didn't explain

the things that I am doing in terms of the link building but there is another word there because I was a pbn manager and this is probably the first time that I'm explaining one of the concepts that I found but basically resurrection and expired URL means that from 1997 we are finding a URL then we are revising it but we are protecting all the let me write them topical entries sorry for the notifications topical entries and contextual terms together with the answer terms these three things are not the same in the previous videos and my

topical auor course and the coaching session and the holistic SEO communities and long SEO case studies in a written way or the video form I explained them but you will need to analyze your previous URL then you will need to resurrect this URL in the new form but under the same URL by Distributing all these things the purpose here is that if there is any kinds of research from New York Times Washington Post or anywhere where is where where High where is highly alterative if they are linking you you will need to justify these old

links by protecting the overall relevance from to the previous version at the same time you will need to Target a new query from today if the today's query that you can rank for here is let's say empiric Zone it is one of the topics as much as I can remember here so This research they say from 25 years ago it is about the emper zone or something like that for athletic performance and the psychology the issue here is that you also have anchor Texs from highly alterative sources for this URL and you are re Reviving

it resurrecting it by focusing on this specific mcro context with topical entries contextual terms and answer terms but the issue here is that things that people search 25 years ago and 25 years later they are not same it means that you will need to create high level of new document high quality new document while protecting the old context in this way you will be justifying the these specific type of anchor text from old documents so basically when it comes to protecting the brand identity you will need to get the name the co the logo the

colors or all these highly alternative old URLs then you want to create a kinds of topical map that can have all these things in this BL hat s videos I actually explain the concept of quality note then I explain the trending note and this is the third one even in the course it doesn't exist it doesn't exist it is the historical note to be able to get the historical authority of a domain you will need to revive and resurrect these Historical Notes while adopting it to today's search ecosystem but while doing that you can't lose

the preview the preview Authority in this area the another thing is that maybe I can show the website later but let's open it a little bit you can also check it as you wish in this specific website you will also recognize that nothing is random if you look at here exercise diet supplement and Sport psychology the order of these Concepts here you can call these actual topical entries to reflect our main focus and they are ordered in the same way here they are ordered in the same way here too with some subsections and they are

ordered in the same way in this area too the important thing here is that support research and support psychology these two sections are mainly for resurrecting the old identity and if you check the old version the colors that I am using the logo that I am using they are the same and to be able to resurrect an expired domain please third suggestion I am coming please do the log file analysis despite I have published the most quality documents on this subject compared to the competitors we couldn't actually Focus the search engine to the new sections

that we are creating maybe I can show you some of the log files if it is the possible I am using actually python usually but some of these old files are also here let me try to open it so if you look at here you will realize that there are lots of actually hits when it comes to some of these areas let me open them you can realize that all these volumes these are actually old voice and search engine actually continue to hit this and despite we actually started to open the website again you we

you could realize that even if it is f 404 search Eng still continues to index all PDF files which means that actually they still consider the website with the old identity and that's why actually I I also refreshed all the PDF files by adding links to the new content as well and while doing that we also Force the search Eng and focus on the new content that we have in this area by using the log files so for the third suggestion please be sure that we search engine continues to focus on based on the previous

identity as much as possible and from there make a log file analysis for the most scrolled ones revive them resurrect them and link your new content by creating relevance not randomly or directly and while doing that you are trying to actually resurrect the old identity with a justification then you actually try to link directly the new versions by justification of this brand identity expansion this is your case is actually highly philosophical based on the search and it is not a proper case for the blue head context that's why the things that I am telling here

is actually just 1% of everything that I have done here this case stud actually deserves to be written in the long form and it will be coming I will write an expired domain case study for instance if you look at these specific areas if if you want to buy an expired domain for example once you buy it please res register it to the old register for instance resurrect also the the same name spaces as well try to be careful about these type of things to not change your design directly that much try to trick a

little bit the search engine and try to understand what they can use to understand the ownership for instance here most web Masters won't notice much change but I want to give folks some advanced notice if your toolbar display change a little up or down this Google Toolbar which was showing the page rank value Don't Panic the change I mentioned plus things like having more pages crawled in our index can affect the toolbar display as always the traffic and the conversions you get mattered more than how many green pixels the toolbar shows and this is actually

one of the ways of the even the Google guy says like 20 years ago or 21 years ago he was telling that focus on a little bit what you are doing rather than the page rank because they always trying to take our attention away from the page rank over the next a few months I would think you see more emphasis at the Google on scalable algorithms are on respond to individual spam reports and this was the first time actually they mentioned that a Spam brain system will be created for automatic spam detection and manual penalties

will be coming after the algorithmic filtration according to them so I can explain many things about this case study but I will go beyond three but let's check some of the results first let's check the years over-year results and by the way you can see the growth here I can't even give a number here to be honest I don't know how many times we created that growth and per month section let's check it and I need to also tell that when once this website wasn't ranking properly by the way due to the old identity issues

uh I can tell that once to do then experiment I have stolen all the content of this website then I added into a brand new domain and exact the same website with a new name without any page rank any expired domain Identity or ranking signals and the content was exactly the same and it has actually ranked higher than this one which means that even if your content is same a different domain even if there a brand new one it can rank higher which means that some of these type of domains are being filtered by the

search engine as this Google guy actually is telling to you and to BU to be able to revive it you will need to actually understand the search engines in a deep way and at the same time in this specific project uh in in the topical map we actually focused on the the support research or athletic performance Concepts more than ever which means that to the everywhere in the website we didn't change the brand identity and we always expanded it together with the athletic performance concept and you can see this results it it is also affected

in a positive way by the way from The Helpful content update let me explain how you can interpret also the uh performance performance there but you can realize that for the last three months even three times bigger and nearly four times more impression we are getting and the average position is also better too so the this website actually is already ranking over 80,000 different organic queries and only thing that we need here is just a simple R ranking and right now we are gathering that Authority if a simple R ranking we get this number here

will be actually over 20 million because the query count also will be increased one more time only thing or only necessary thing here is continuing or constant Improvement on the accuracy perspective richness and contextual coverage at the same time so we increase the traffic here but I didn't allow this website to monetize heavily and that's why we have monetized only a few a few products once that product actually got the popularity some new competition came and that's why the rankings here are dropped not because of an algorithmic change here for these type of situations continue

to focus on the impressions as long as you increase the Impressions actually it is safe for you and when it comes to do when it comes to actually increasing your relevance and responsiveness a little bit I will give one more suggestion for that too if you put your question here please put the answer just bottom of that do not add an image or something just below it or do not increase the pixel distance or HTML distance or any kinds of distance between the question and answer so the six suggestion from me it will be about

it will be about the unit variations if you are giving something in terms of like say the calorie make it make sure that you are also using sometimes Jewels for instance or you can also use different type of milligrams liters or different type type of measurement units in your diet content or exercise content as well the seventh suggestion from me is about actually unique visuals I didn't allow this website to use actually duplicated visuals in fact the person that you see here he is actually eram oil the champion of bodybuilding in Turkey he is my

also gym teacher and Mentor for the gym so basically I even use my own personal life confidence here to make the project even more unique these images are directly coming from experts and they are directly unique if you look at the bottom Parts you will realize that actually we added even unique videos completely all the images are also designed in a unique way and this was the timeline that we didn't actually have uh we even didn't have the generative AI or generative field or M Journey so we need to do all these things there are

also videos but I'm not able to find it you can examine the website to find them as well the important thing here is that by the way the the system that we are using for creating the content which are external writers they couldn't align everything with our project in a proper way and the also investment had some issues and the problems that's why after app point for five last five or the six months we couldn't publish that much things but I kept optimizing the website further and further we also implemented a little bit structured data

and some other things for example to be able to get the brand identity we also used external website sources to qualify ourselves we also communicated and contacted with the way machine or anywhere that are actually linking us or anywhere that are involving our past volumes which means past issues of This research newspaper or journal and we also changed their links we downloaded them and we started to revive them as well so there are many things here as I say probably there will be a long real holistico case today about this but first I need to

handle SEO wise conference Ser conference Chang my SEO and marriage and also I I need to handle the coaching sessions and many other things are happening at the same time and with that said uh one more thing if I if I can add for this specifico case study is that the last suggestion whether eth whether the ninth Maybe please don't give up it is not about what you are doing it is about how the search engine actually processes you if you w be giving up in this area this section wouldn't be happening semantics take time

internal factors rank the websit in a more permanent way way so as you know every week I also continue to promote one of our community members this week I will be promoting matus sski he is a very good person and he published actually his results in this area and polish seos always have a special place for me I love the Polish SEO Community they are I believe the most talented friendly uh Community around the globe it is from Poland they're highly talented skillful and here Direct L he says that at the beginning actually he wasn't

confident but right now he is Thanking us for our course and for our teachings which I also called as the coriz framework despite I actually created a topical Authority methodology and before me even it is not talk properly still actually people sometimes tell that actually topical Authority is not real or even if it is real they say that it it is something else Etc that's why I changed started to change all these things name with my own name at least it is a kind of way of telling that okay go your own way and leave

our community alone there are a few occasions of that but uh relate at this for the last six or seven months I didn't encounter something like that so I call all all these things as the coriz framework because if I if I conceptualize these things as a framework as a pipeline I believe you will be able to repeat this process in a better way too and lastly I probably I will be doing another video for our NASDAQ SEO case study this is a company from actual NASDAQ and we are using only the semantics not even

backlinks or anything there and the stock prices it still didn't come back we are working with this project actually over the two years and once we started the website was taking just 300 clicks a day and right now it is exceeding actually 10,000 clicks a day and you can see the helpful content update and the broad algorithm update wins in this area too probably there will be a separate video blueh head s c for this one as well with that said my people please subscribe to our newsletter it will be the biggest promoting and also

AI newsletter when I said promoting I mean promoting the members because we believe in the abundance mindset when we actually give people credit back it doesn't harm us and I'm trying to change the culture in the SEO industry for better version of ourselves love you all and see you next time now I need to actually prepare my back for the Budapest see you later