My 12 Hour Work Day (in 15 Minutes)

what do we really want to do like what's the actual impact if at the end of our Lives we have something that is a shining Beacon of a different way to do business that to me is something worth fighting for [Music] what's on deck for today I am working on the book [Music] you know what's going to happen what they're gonna be like when's the book coming out yeah whatever you have to say oh I don't know what is it are we gonna mention it just like insert it casually in this vlog that's a pretty

big deal honestly they just found out for the first time that's right I get some messages that are like offended they're like yo what the [ __ ] where's the like I need some leads bro give me real quick this is really the first time we're kind of seeing you in the morning and you're not meditating you're not journaling you're not doing the red lightsana I mean I should normally I have like a three hour routine just so that I'm capable to function as a human being I have a long affirmation routine that I do

there's a wall mirror over there that I just that's where I just say them to myself you're amazing you're fantastic people love you the comments don't mean anything this is decaf all decaf yeah wow so you drink it just because you like the flavor uh actually I drink whatever Layla usually drinks because it's easier for me to just be like too if someone gets plastic surgery right of any kind the real real is that like either say nothing or be positive about it because they can't change it like you wouldn't say that to somebody who

didn't have their nose changed but the the feature is still permanent I had one guy message me and he started commenting on all my posts and he was like evil horrible all this [ __ ] and then I like looked in my inbox and he was like messaging he was like you don't want what's best for us because if you really did you would give us the name of your plastic surgery he's like you want us all to be poured ugly he was like you just don't want us there were days where like Layla would

be not in as good of a mood and I would try and be like hey what can I do like let me do these things and she would still stay in a kind of a bad mood and so then what would happen is I would then get Stern and be like all right do your own thing and what would happen is that she would then step out of it as soon as I got mean and so then what she taught me is that if I am mean she will stop being in a bad mood right

as soon as you have started having punishment and reward as as things in your in your dialect and thinking what happens afterwards kids cry parent gives them a cookie and you now teach them to cry to get cookies like it's just like so simple and the other piece is if you reward too long afterwards you still teach them something but not what you intended a parent for example fast forward as a teenager who sneaks out of the house right and then they come back in the middle of the night and then as soon as they

walk in the door they punish them and so what happens you punish a kid for coming home and then the surprise the kid doesn't want to come home what uh what's your day looking like what's what's on the agenda leadership meeting pipeline review book meeting I have a bi-weekly with two of our teammates that I try and do with some of them non-executive team and you do that every day you try and block up until like noon or one or one yeah and then Layla's been doing such a good job though that there are more

days where I just have nothing on my calendar at all which is awesome and amazing why do you like having nothing on your calendar I just I just have more time to work farewell Farewell My Love sweet queen little guy for a guy you want a little you want a little guy where to start the day you see my little my little workstation I've got my iPad which is where I draw my stuff I've got earplugs I've got my Nicorette my work timer going so I actually don't use it all the time it's more during

the week because people ping me I'll just set my timer for really how long I think Something's Gonna Take and then I'll hit it and I just keep it right like in plain sight and that works really well so interesting combo is if you go headphones ear muffs nicotine caffeine and like work and a timer I've yet to find like a better combination of productivity use if useful [Music] [Applause] [Music] acquisition.com is be able to build acquisition.com to whatever a billion 10 billion leading with or he's not punishment if we could really do this and

then teach other CEOs how to do this if that's something worthwhile of doing and it's not like anybody else but on the same side we have our mission which is to make real business education available to everybody there's often two visions in a company there's the internal Vision which is much more relevant to the team and the employees and the vet vendors and everyone that you touch and even the customers and then there's the external division which is like how are we affecting the Greater Community that is affected by acquisition and I think that we

actually really have to do as we've clarified this conversation it's been an ongoing dialogue between Layla and I of like what do we really want to do like what's the actual impact at the end of our Lives we have something that is a shining Beacon of a different way to do business that is more profitable by building something bigger and better but do it our way which is praise over punishment that to me is something worth fighting for it just takes more skill because when someone messes up all you want to do is punish them

how can I not do that and then get the desired result we will Define somebody who is motivated by reward or reinforcement as someone who is who utilizes all of their discretionary effort so if there's the level of effort that is required to not get fired and then all the effort above that is discretionary effort in a business that is based on punishment people will go to the law of least effort which is as little as they can do to not get fired so if you have a business that's based on that then how do

you get higher performance well look at McKinsey look at Goldman Sachs they'll get a lot of the P industry you raise the bar and so what happens is you get really high performers are the only ones who can perform in that in that place and they are driven by anxiety they're stressed out of their minds they drink they do drugs they get hooked on porn whatever it is right to deal with the stressors in their life but you just move the bar and so the alternative is a world where everybody is working even harder than

that because the law of of least effort there's still people that are so talented that they can work medium and not get fired but you lose out on all of the discretionary effort that they would be putting in if they felt that they were being reinforced in a safe place and so that's the kind of environment that we're trying to build I'm not saying we're perfect we will mess up but that's that's I think something that's worth fighting for so fun story one of our teammates went to an event and was rocking in acquisition our

Contra now they're not for sale obviously and many people came up to him asking to take pictures with him invited him out for drinks invited him out for food to portions of it that he wasn't allowed to go into but he was able to because he was wearing that shirt so how does that happen they read a book that gives them value they're reinforced and rewarded for that thing and then when they do the stuff from the book they associate the rewards they get from that with the book the book they associate with me and

then they see me in all the videos and all the content with this thing and So eventually you remove me and you just keep the thing and you associate that thing with all these good feelings all this reward and so then someone else wears the shirt and then they feel the same way towards that person simply because they have Associated so many good things with that and that is branding and yes let's switch to pipeline that would allow us to do that kind of vision of the 49 or 51 for new companies just adding them

straight to kind of like our Top Line bottom line that would be a huge move what was that what was that meeting that we were just in this is our pipeline review so it's looking at the companies at different stages in the deal process and you know mind you of people who even get to this level 95 percent of deals we don't do um it's just because we're looking for a lot of very specific things it's not just necessarily like is the company valuable but like can we add value to the company fundamentally there's two

schools of investing there's Bettors and Builders so Bettors are like can I find a mispriced company that I will simply put money in at less than its intrinsic value and then hope that it will grow over time that's kind of like the Warren Buffett style probably the vast majority of investors are that way and then there are Builders who have like a unique set of skills in their hold code that they try and templatize those kind of like Sops those playbooks and just deploy them into the companies knowing that they're going to Triple 5x 10x

the companies that they have private Equity is usually a combination of both those things I would say that we lean towards the building side of like we're not trying to be like amazing Pickers we just try and find companies that we know our playbooks will immediately 10x and then try and work with them it was texting my wife gosh I'm pumped because in the in the new place I will be able to fit my entire wardrobe in my bedside table oh yeah we'll show Layla's entire closet and then I will pull out my two drawers

with beaters and shorts it'll be great why are you so obsessed about that stuff well I will say this I don't know why I know that I am I have become more that way because it's probably been reinforced the more obsessive I am about like iterating things until they're like just right the more rewarded I get Trevor's saying that like that he's alarmed by the number of people that he has worked with who do not read well he said we need to teach them to read he got a kid who was struggling to stay focused

and so he came to train the kid with a bag of Skittles the kid would read three words and he would give him a Skittle but if he read four words because if his previous best was three he would give him two skills so we reinforce him doing it every time he had a bigger reinforcement for when every time he hit a new record so if he read a full line he would give him more by the end of the first session he had them reading entire Pages hello so we're doing this whole Vlog thing

so we're we're capturing Day in the Life the very you know the high energy life of the CEO who lives in a closet you have anything excited yeah I mean like I don't see an issue with translating into more languages like that doesn't bother me then we just have more people who get the book can they do mandarin or Japanese or Portuguese Portuguese would be big German I got a lot of DMS after I showed the French one so that was a meeting with my book manager who also happens to be my father-in-law so we

have massively improved our relationship since the first time I stole his daughter told her to quit everything to join me to gallivant across the country living in motels six weeks after we met uh but yeah he runs everything with the book so we have a French and a Spanish version out and then looking at other languages that we want to translate it into and looking at publishing and printing firms in Germany and Italy so that's kind of what that that meeting was about we've got uh different versions of the books as they progressed over time

from different printers so that I could see the print quality just so you guys know I don't go to one printer I go to a bunch of them and make sure that the book quality is good and if you're like well why are you even dealing with this rather than going over publisher because Publishers don't want you to give away your book for free and so I uh you know Uncle Alex foots the bill I'll have probably a million I'll add it up probably like a million two into this book negative I mean that's why

most publishing companies will front the money and I would have done that with this book just so you guys know except if I had done it with this book it wouldn't be out until uh spring of 24. like it has to be 100 done nine months before you actually get it I finished this and then I'm releasing it 16 weeks after it was done and that's because 12 weeks is printing if I wanted to just do like Dropship real-time Printing and then wanted everyone to wait forever I would do it that way but it's also

way more expensive to print that way and uh you know the books fund Mosey media which is really so you guys know where did the dollars go from the from my 2.99 books that I get a dollar from it goes to go to the team so we can put out more stuff for you guys Tobias what's up man tell me your most painful moment it's tough I mean like cutting my eyeball that sucks I took sales call still so yeah there you go yeah okay um I would just get your opinion on fixing the sales

issue here's what's crazy is that if the other guy gets up to 40 at Double sales I think that if I had a two-prong approach get a good salesman in there and then double the throughput on the webinar I would say like that's a 4X if we double double sometimes people ask why don't you make videos like you used to why why the change why all the editing the new thumbnails all that [ __ ] more people see it I mean it's just that we see the comments this actually reminds me of a story that

you told me but like whenever a band goes from like a small town to like they go they go bigger audience they go more mass Market people are like the band's selling out or whatever it is but the reality is that like the band morphs into the thing that reaches the most people and so if you believe in the message that you have then packaging it in a way that allows the most people to consume it if you believe in what you want to get out there as long as it doesn't dilute the core message

which I don't think us editing more heavily and having higher produced videos does it just gets more people to see it and so here's the thing is that everyone in Mosey Nation votes with their clicks and their eyeballs about the things they find most interesting and so you train me to make the content that I have so if y'all in general liked the webcam only thing more than I would be making more of that you train me with your clicks and your watches of the things that you care the most about and so we make

more of those things so in many ways you guys control the content and to all the day one homies appreciate y'all many of you guys were like at 5K we're like dude this guy's gonna be in a Million and it's true I got there but it was just because you guys appreciate you guys sharing commenting send it to your friends all that kind of stuff I feel really confident in saying that like in two years you will laugh at what we are putting out right now um I know I certainly will there are some things

that are going to get released that are going to blow what we are doing out of the water we like to say we think of decades not days um but I think you can just watch and see if if we're full of it or not