Zero To $1 Million As A One-Person Business (Working 2-4 Hours A Day)

if you've solved the problem in your life you're qualified to start a business not just any business an education business as one person with close to zero startup costs with the knowledge you already have in your head regardless of experience level when people think of starting a business the first thing that comes to mind to me is like startup culture like oh I want to build a startup and so you have this crazy idea of a food app that shows you potential ideas for dinner but then people don't realize that there's only a specific amount

of restaurants in your area and you can find them on Yelp and being introduced a new restaurant isn't going to change that so people try to come up with these crazy ideas that usually come after a night of drinking with your friends and you're like oh my god dude this is a million-dollar business that I want to do and it ends up going nowhere because it's just a stupid idea to begin with and you lack perspective of what a business actually is and how to actually make an income doing one with your own interests skills

expertise and the problems that you have already solved in your life now there are special cases to this of course but it's kind of just annoys me how much people glorify these insane beautiful pretty ideas online and they get conditioned into this mindset usually by their own doing and just consuming this internet content that they feel like they have to come up with this crazy idea just to have a business now there are special cases as I said where luck is just involved people come up with a great idea they execute on it and they

end up making it work which isn't based on luck but the idea itself and like things falling into place all at once and the universe conspiring in that person's favor that is a very rare and lucky thing for them and it's not wise to bank on that for your own success it's not wise to gamble on your success it's wise to invest smartly in your future with skill acquisition and be able to create a business that works there's a reason people are making millions solving Fitness productivity career money relationships and lifestyle problems because every single

person has them because they prevent the average individual from doing the only thing they want enjoying life what better and more profitable problem is there to solve than the one you experience every day this is where my philosophy of solve your own problems and sell the solution was born if you've gotten results in Fitness sell fitness program if you've gotten results in Focus sell a productivity course if you've gotten results with a skill sell a tutorial the list goes on if you haven't gotten any results in your life if you haven't solved any problem in

your life which I highly doubt then you're not qualified to start a business and you need to just get out of your mom's basement and start doing something with your life now the common objection here is Dan everyone's selling an information product nowadays it seems like a giant scam so in a nutshell this is just a lack of perspective Ive you don't have experience in the industry and you are judging it from the outside you don't understand the inner workings of the industry so you are filling in in the blanks with the experience that you

currently have none of which is related to the actual information product market and it also shows that you just don't understand business 101 which is sell what's already selling especially if you're just starting out it's not wise to chase blue oceans and these opportunities that make it seem like there's no competition in the market there's a reason for that it's because people don't want it it's because money isn't flowing there and you think you're smarter than Mother Nature the school system is failing education is the foundation of humanity creators are the decentralized school system you

complain so much about how insert any problem here needs to be taught in schools but now that it actually is with creators dishing out at that information you call it a scam and not to mention it's given to you nearly for free or at least at a fraction of the cost that it would take to get a college degree another thing that you don't understand here is that the schools can't teach that because the professors that are there by nature of that job don't have the results in that domain that leads to a better than

average life the Creator economy is filled with Sovereign individuals that have gotten results for themselves and are passing down the solution to help other people get results from someone the Creator who's gotten results is that not the best education system possible is that not reality correcting itself from the lack and the problems of the current education system to this one that is lying underneath your nose but you spend your time distracting yourself with pleasurable memes and entertainment rather than educating yourself with a thing that's right in your hand the only scam is you not taking

responsibility for your future with the plethora of information available to you outside of schools now before we get into like how to actually build build in a profitable oneperson education business we need to talk about impostor syndrome and feeling like you aren't good enough to actually do this so the first thing is that people learn best from those that are similar to them I used to think that fat personal trainers were a silly concept but when I actually peeled back the layers and thought about it I don't think that the average individual would want to

be taught and trained by an Olympic bodybuilder or even some super fit guy who is probably neurotic about their health and unhealthy because of that if the average person was to train with this super fit individual the gap between where they are and where they want to be is so large the anxiety and the overwhelm would make them quit early but if they worked out with someone that was just one or two steps ahead of them they would probably stick with it a lot more because one they would relate with that person more they understand

that the other person is improving with them and it's less of a transactional nature of business and more more of an accountability partner that is that you're just being paid for the value exchange there and the role that you're playing in that exchange one person's playing the business one is playing the consumer of the product that the business is providing so in short when entering the information market and building a oneperson writing business or education business students get better results from the people that are one to two steps ahead of them it doesn't matter if

you aren't a productivity Guru with a billion dollar company it does matter if you can focus for 2 hours and help someone who can only focus for 15 minutes impostor syndrome is solved with honesty your marketing strategy should be solely based around where you are in your journey and exactly what you help others with the industry has enough false and attention grabbing promises in a market of extremes if you want to be outstanding all you have to do is be average so we've kind of introduced the landscape here I want to talk about why education

businesses are the future of schooling and why is why it is a good opportunity to get into and potentially Bank your future on this is a more secure path although it's uncertain obviously entrepreneurship is uncertain that's what meaningful living is is being constantly exposed to novel experiences entrepreneurship is the vessel to do that your ancestors were entrepreneurs serving their Community robotic living inside of a cubicle living out the same day day in a day out is not safe or secure that is the least safe and least secure path you can take especially for your psyche

and your mental health so let's start with a clip from Sam Alman I've been talking about the one person business for the longest time now and I'm actually going to write a book about it my next book buy my first book The Art of focus but the one person business right now can make $5 to$ 10 million a year if you understand and utilize technology and use social media and the Creator economy as your vessel to do that yes there are other ways to do business are there other ways to do it as one person

I have difficulty believing so because social media audience is leverage you don't need to pay for ads you don't need this entire team you just need to write content build an audience get to however many followers you want sell a product that you don't have to fulfill much on digital product and if you can gain one follower you can gain $1,000 if you can make $1 you can make a million you don't need statistics to observe reality the main pattern of reality is division and reunion centralization and decentralization in the art of focus I illustrate

The Uncommon Sense of the rain cycle we all know it but we often see it as a superficial process of life rather than an indicator of life itself the ocean evaporates into divided droplets re unifies in the clouds divides into rain and rain continues dividing and reuniting in plant life our homes and more this happens on all dimensions and scales of reality in my prediction backed by 4.5 billion years of evolution the centralized school and economy are decentralizing thanks to the emergence of new technology the internet code and now ai have allowed for the Creator

economy this is comprised of onep person businesses educating entertaining and inspiring the masses while making thousands to Millions a year doing so the conventional education and employment path does not make sense anymore Humanity needs education but not some idealized and regimented form that antagonizes the wiring of our psyche and makes us hate learning and learning is the one thing that fuels all areas of your life from Corporation to individual yes public schools are corporations reality is decentralizing individuals who realize this can hop on one of the most profitable shifts in history so there has been

one problem in evolution that has been leading to this moment and that massive evolutionary problem is labor work from Aristotle the objective of work is usually to sustain Our Lives biologically an objective we share with other animals but the objective of leisure can and should be to sustain other aspects of Our Lives which make us uniquely human our souls our minds our personal and Civic relationships Leisure is therefore wasted if we do not use it purposefully work is a financial necessity and finances are necessary for survival money is not to be demonized but to be

earned and used as a spiritual energy that is to solve your own problems problems being the limits on your mind and other people's minds allowing you to expand and transcend and evolve so you earn money purposefully by solving your own problems and selling the solution you spend money purposefully by fueling and energizing those aspects of reality not on wasteful objects and materials that aren't getting you really anywhere now work and rest should not be seen as distinct opposites they should be seen as complimentary create cretive work is the future in a tech-enhanced society evolution is

problem solving to reverse entropy and humans have been solving problems that make their life miserable since the dawn of time we want to avoid suffering so we've built technology that allows us to do what nature calls us to do pursue personal development expand our sense of self and do meaningful work that allows others to do the same so the common objection here is that we need more construction workers and plumbers and labor workers and I agree but at some point maybe in our lifetime those jobs aren't going to exist so should everyone Bank on Creative

work as a way to bring meaning into their lives and make a sustainable income to sustain their survival no should smart people yes with the advancements in robotics and factories like Tesla being over 75% automated I don't see why robots can't completely solve the problem that has played Humanity for a long time it also doesn't seem far off that we will have personal robots doing our laundry cleaning our houses and automating labor in intensive task so we can focus on Creative work and self-actualization now is everyone going to like if if everyone's work is handled

for them labor work is everyone going to pursue creative work no is everyone going to pursue self-actualization no does that matter to you who is going to no stop worrying about it because I'm sure some people are going to end up like Wall-E where they're just mainlined Coca-Cola and are sitting in this lounge chair that's floating around and they're just like burning their eyes out with like dopamine channels on TV but the thing there is is that wise people who flow with nature can never succumb to that life you know this once you've had that

taste of self-actualization and flow and meaningful living There's No Going Back you've reached that awaken Point you're awake and it's very difficult to go back asleep success is reserved for the creative your psyche craves creativity that feels good to create by all measures creating something of your own lights your brain on fire that is enough of a sign that humans are meant to do this my proposed way of life is using the internet as a creative extension of yourself learn skills that can't be taught in schools solve your own problems for personal Evolution get results

that can't be achieved in employment put your personality on the internet to attract people like you help them solve their problems for Collective Evolution earning meaningful independent income doing so this is not another dogmatic business model this is a way of life we're going to be talking about the Creator philosophy and how money is a spiritual en in the next video if you want early access to that in the written version join my newsletter now I've written about this extensively in the oneperson business playlist on YouTube and my course to our writer on like the

how to do this because this isn't just some like job opportunity that I can give you and repetitive tasks that I can assign you so you can just become a robot again this isn't this is complex this requires a complex mind to understand and achieve it takes a lot of education and skill skill acquisition to achieve that's why we have a 16we program in cortex University to guide you through the entire thing and give you a network of people that help you with your success and in the context of this video you need to know

how to turn your interests or skills into an education business so if you have a skill or you have an interest or you have something that you want to monetize or you follow people online and you say oh they're doing this I want to do that too this is what you can sell stop over complicating it you can sell a tutorial or tutoring so sell a beginner level tutorial of a specific skill practice or interest web design building cars Photoshop guitar music Photoshop tutorials I already said that things like that you see people doing this

online they make money doing so second is selling a program or coaching so sell an action plan or program that people can adopt as a daily routine this includes Fitness productivity self-improvement Etc the third thing is selling a system so consulting or freelancing you sell a system that people can Implement into their work or business like lead generation content creation my writing Frameworks other things like that another thing to do here is to just reverse engineer what other people are doing you don't need to be directly educated to learn you can go and study people

that are doing what you want to do and since everything's available online in their links in the description and other things like that you can go click on the links oh why is the landing page structured this way oh why did they write this headline this way why are they selling this kind of product what are they selling can I make the same thing can I make it better uh let's look at their social media content how are they generating traffic to their profile how are they gaining a following how are they sending that traffic

to the product so they monetize now let's talk about arguably one of the most impactful laws that you will ever learn in your life or potentially a mental model to work less earn more and enjoy life it is called Co law not to be confused with Co law the path to $1 million as one person working 4 hours or less first do not work more than 4 hours two start with client work third get results make money fourth build your audience fifth productize your work repeat steps three through five until you reach 1 million then

don't stop that's just a general breakdown of what we're going to talk about right now so we need to understand CO's law which states that work evolves to earn more in the time allotted for its completion this demands creativity growth and skill acquisition to solve problems that prevent this Evolution we've all heard of Parkinson's law that work expands to fill the time allotted for its completion with Parkinson's law that's only the first layer your work expands to fill the time aot of first completion but your income doesn't and most people think okay if I want

to earn more then I have to work more but that's not how Evolution works you have to change what you're doing and the way I came about this is that the 4-Hour workday has been a philosophy of mine for a long time it's a chapter in my book what people don't realize is that with technology you can work that same amount of time while making as much money as as you want the problem is that people get trapped in business ideologies they start as a freelancer that's all they know they buy us freelancing above other

models and complain when they can't escape the feast or famine cycle with just enough income to survive since they identify as a freelancer their mind can't open beyond that to perceive opportunities that allow them to better leverage their skill set they left their 9 to-5 to pursue freedom and created a new 9o5 for themselves so let's break down how Co law Works in Practical steps to evolve from $100,000 a year to $1 million a year stage one is starting with client work as one person without an audience client work is the best option you can

use manual client acquisition strategies and charge between $1,000 and $110,000 per client you only need two to three clients to replace your income in my eyes it's best to skip the freelancer stage and go straight into the coaching consulting or tutoring as Illustrated in the last section when I told you what to sell because education and teaching are pillars of of the good life it makes sense to integrate them in your work and I've been seeing more and more as someone Daniel fio Cil wizard actually said this on Twitter the other day that he thinks

most business owners need Consulting over freelancing to begin with and most creators and most Sovereign individuals and people that are running the companies need that one toone education because that's just how work is Flowing I can't explain it too much right now the decentralized nature of work where in at cortex we don't have any employees we have all contractors with that decentralized workpl it makes sense that Consulting is the best above all because one they can train their team on it and it it's just makes sense go that route I promise so when doing this

when doing client work your time is allocated as such in a 4H hour time frame 1 hour per day prospecting for new clients 3 to 5 hours per week on sales calls 2 to 4 hours per week on client calls 1 hour per day writing content for audience and clients and the rest is filled with pourover for from any of these the key is to hold the intention of evolution in your mind so you don't get trapped in the stage that's something that I see way too often you get CL you get trapped in a

client business you complain about how you don't have any time to do what you want you don't focus more on content and digital products and you can't evolve because you aren't focused on the right things so stage two in your evolution is to build an audience and evolve one layer as a client business you can only take on so many clients with 4 hours of work and if you want to stay as one person you need to identify the route that allows you to maintain that work without hiring employees I've discovered this route for you

so you don't have to go through years of trial and error first is build an audience with writing don't waste time on video editing and Graphics yet use writing on social media and a newsletter to build an audience if you need an example of this just look at my Instagram LinkedIn and X that's what I do I write these videos are written newsletters before this I'm a writer at heart that's why I'm building cortex so you can do all of this stuff the second thing is to use a new client model this is important so

you create a program tutorials or curriculum and take on more clients in a group coaching setting this brings your client work down to 1 to two hours a week people don't understand this like you can change and manipulate the structure aside from what you were taught if you were taught a specific way of consulting which is like you have you give them one call a week you show up you help them you give them tasks at the end of it that's it you can change it you can build a course and you can guide individual

ual through it to remove your time spent teaching and you can focus in more on a group of people and now that you have an audience to fuel that and you have to rely Less on manual Outreach strategies which saves you more time TAA you just shaved off like 20 hours a week spend on client work because you decided to take a better route and evolve the work that you're doing the third step is to evolve your fulfillment so decrease pricing a bit remove time suckers like one-on-one calls and int ruce a group chat or

community and attempt to restructure how you deliver to your clients without removing any value now thanks to CO's law you've increased your earning potential from $100,000 per year to 300 to 500,000 while working the same 4 hours so now you've evolved up one layer you went from stage one client work to stage two hybrid model with an audience and now you have to go to stage three which is to productize with your audience growth the main thing here as you can see is audience growth that's why content creation is so important and nailing that as

a skill into our writer or cortex University that is the biggest problem in the space is that people just can't stay consistent or have good ideas and do things that result in good content if you aren't growing on social media then this isn't an opportunity for you that's your number one lever stop focusing on other distribution equals Freedom audience equals distribution you can turn your client work into a digital product at any time for extra income and potentially more clients that needed to learn more before hiring you but that won't be your main source of

income at first in this third stage you first create a cohort-based program you charge less restructure timec consuming aspects of your work and take on more customers thanks to your larger audience you earn more than a group client model while working the same amount of time second is build a standalone digital product use your teachings and results from your client work to build a successful product you build it once and it sells while you sleep adding to your income third you can leave client work if you want you may see a dip in income at

the start but that newly allotted time is used to diversify platforms increase revenue and improve audience growth speed again thanks to CO's law you've increased your earning potential from $300,000 per year to 1 million plus per year this is where rapid iteration comes into play you must detach from manual labor and solely Bank on your creative ability this is the difference between an employee mindset and a CEO mindset if you have clients you are still the employee or contractor of those clients so in this stage your time is allocated to 1 to two hours per

week fulfilling your cohort program 2 hours per day writing content to fuel growth and 1 to two hours a day building projects that take you even further and then after this you can build new products you can Branch out of the onep person business or you can just enjoy life a bit until early retirement gets boring for you and you have the desire to work again and build something new and make more money because money again is a spiritual energy money is a tool to build what you want but doesn't exist the people that think

oh you don't have to continue making more money usually aren't going to find there's a key missing in their life they can focus on and improve other things but the urge to build is missing that is the urge to help human evolution and contribute to humanity in a more broad sense not just to your local Circle but on a universal level that's called spirituality business and also at this point you've built so much leverage and distribution that you can sell whatever you want this is why I'm building a software this is why I plan to

write three books by the end of next year that's it for this video If you're looking for more because frankly for the right person that watched this video this did give you 100% a road map to get from0 to $1 million a year if that doesn't make sense to you you need to go watch my other videos so you can fill in the gaps because it's this is a comp complex topic it isn't as simple as hey I'm gonna give you a 30- minute video and you're GNA make a million dollars you have to spend

majority of your time right now soaking in information and building along with it you have to binge watch like 50 to 100 hours of content and build along with it in the real world in order to see those results so that's it for this video if you want more of my philosophy on how to work less earn more enjoy life purchase my book or audiobook The Art of focus on Amazon you can also get toour writer learn a high value skill get digital economics master class for building a brand cortex University 16 weeks become a

synthesizer that's it subscribe comment have a good day bye