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Video Transcript:
how do you get discovered if you've got a brand new Channel I want to share three big strategies to start getting that momentum on your channel the first one is our search based strategy how do I actually know what people are searching for how could I verify interest in my next video idea before posting it as opposed to just posting random videos that nobody is looking for let's hit strategy number two the industry Trends strategy one of the reason reasons why new channels struggle to get views they have generic topics they have bad titles and then the content is unclear here's why YouTube will never be saturated you got to just press report so how do you get discovered if you've got a brand new channel like if you have zero subscribers zero views how do you get those first few views in this video I want to share three big strategies that you can apply right now to start getting that momentum on your Channel and these are really the three best strategies I've discovered and I'm going to give some examples of how you can apply these immediately but let's start off first with really the big problem and I love this quote it sort of sums up a quote a issue we have when it comes to YouTube and it's this by Zig Ziggler said don't become a Wandering generality be a meaningful specific don't become a Wandering generality but be a meaningful specific one of the reasons why new channels struggle to get views is they're making videos that really don't have they have generic topics they have bad titles like the title might be like you need to know this or like don't quit or or just something that's just like two words five words like secrets of success like okay it's 2024 like that video has been made on YouTube like the the topic is general not specific the titles are unclear they're weak and then really the content is unclear like the structure of the video the strategy of the video is unclear so if you're trying to get discovered maybe you're making these mistakes if you're trying to get noticed and grow from zero perhaps you are struggling and so let's cover these three strategies the first one is our search based strategy search based strategy what you want to do is focus on creating videos that people are looking for every day every day so if you could find video topics titled well that people are actually searching for not you know sometimes people upload videos like you know day five how I'm feeling today like you're doing a vlog like um you know my weekly routine who is my that's you but who are you I don't know you we haven't met yet you haven't got discovered yet you don't have a personal brand yet yet you haven't started growing yet right so so no one's searching for that one of the best ways to grow from zero remember this is not the only way to grow on YouTube but if you're growing from zero or you have a small Channel and you want to grow the search based strategy is really one of the best ways to start getting views and so focus on creating videos that people are actually looking for this is strategy number one and let's look at a website called answer the public let's type in productivity and then here's what's kind of cool you can you can search on Google but you can search on YouTube see Google Bing YouTube Tik Tok I'm searching on YouTube I'm going to productivity okay United States English now you um log in with like your Google account or your Gmail or whatever and then you can get a few free searches a day three actually so there's no real need to buy the paid version although you certainly could now check it out okay so we know that people are searching for the topic of productivity about 50,000 people a month which is great this is the data behind it but as we go down here into answerthepublic. com which again is a you can use it three times a day for free so it's a free tool we now have this wheel revealing to us what the public wants to watch so let's see uh how to increase productivity how to study productivity and how this little dark orange circle here in the center versus the light orange is how popular this topic is now this Wheels a little bit hard to read and I have it zoomed in so you can see it here what you can also do is you could go to um you can you can rearrange this and say list I like the list feature so now we have productivity music productivity apps you want to know a good video best productivity apps so rather than like day seven how I'm getting stuff done you haven't been discovered yet if you made a video on best productivity apps for 2024 people are actually searching for that right and that is now a search based topic so when you're trying to get discovered as a new channel a small Channel but look at all these ideas productivity desk setup productivity affirmations interesting pretty good so that is using answerthepublic. com we're using the L feature but you can even dive a little bit deeper on this let's go back to the wheel here and let's look at we have questions we have um prepositions got numbers we've got related let's go comparisons I like this one so let's see productivity in time management productivity in Focus productivity in motivation here's what quickly happens too you start to actually expand your vision for your channel topic and so we're talking about the search-based strategy and answer the public is just one tool for diving into what are people actually searching for and what would how could I verify interest in my next video idea before posting it as opposed to just posting random videos that nobody is looking for let's hit strategy number two the industry Trends strategy focus on Hot Topics in your community or your industry as an editor for think media I know how timec consuming video editing can be one of my favorite tools for speeding up this process is with gling AI gling has completely changed my workflow by automatically cutting out bad takes removing silences and cleaning up my rough cuts it makes the process super easy and saves me hours on each video now if you want to fine-tune your edits gling lets you download the video or export it directly into Final Cut Premiere or in my case toin resolve for those final adjustments and the best part is is you can get started for free by clicking the link in the description and see how much time gling AI can save you now back into the video next question you should be asking is like okay inside of my industry back in like productivity let's say because we started with that website answerthepublic.
com we typed in productivity and we started getting all these ideas you go okay in the uh productivity industry which it really is an industry a lot of people buy books and apps and they want to be more productive and it's a whole some people call it a cult it's the productivity cult or culture people trying to time management tips how do I be more efficient more effective I'm one of those people guilty is charged okay so what's like new or what's the buzz like maybe it was it was like how to like get stuff done the classic book and and how to be like more productive then there's kind of like the anti right right now there's a trend in productivity called slow productivity new book by K Newport this big idea that humans are actually not robots right we're not just like as many outputs as possible machines we're much more about identify what's more effective that's not the point of this video point is slow productivity C Newport is one of the people in the industry it's a new book in the industry it's a new term he's kind of branding in the industry slow productivity well that would be not like a trend macro it would be an industry Trend so what is a Hot Topic in your community or industry if you were in keto testing a new keto flower that had zero carbs zero calories is there new flour in your industry is there a new product is there something new right that you could cover in your industry I posted a video about the the algorithm as I am a YouTube educator and it was about how the algorithm is really promoting small creators and the video is at 27,000 views now again you might be saying Sean easy for you to say you started years ago like whatever okay listen every single day in our video raet Academy people are starting from scratch and getting discovered using the principles I'm sharing with you right now but one of those things that you want to be covering is something new as opposed to just you're like you know what I'm just going to do is I'm going to cover something that people been talking about forever that's good too Evergreen content because at least it's proven but what's new in your industry so one of the things you could Google I Googled Fitness Trends and I came up with this article nine top fitness industry trends for 2024 and 2025 you know you always want to be thinking about what's happening in your industry what's happening in your world what's happening and it could be anything it could be you know parenting it could be faith it could be like people there's a new Bible translation there's a new controversy or something like what's happening in your industry why because you have a small Channel nobody knows you yet and you're trying to get discovered so when you jump on something new you can get some views and here's why YouTube will never be saturated and here's why YouTube will never it'll be crowded and competition is fierce but why there were there will always be opportunity on YouTube because new things always happen I don't know if you've been following politics this year it's been an interesting year I mean it's been a while since a president's had an assassination attempt you know a former president and it's been it's been a while since a president's maybe you know resigned and there's a lot of new stuff happening like there's always new and there's new stuff happening in Tech and there's new stuff happening with AI and some stuff is also maybe less like new and trending stuff but there's always there might even be something maybe you're more of like an ancient wisdom person I'm kind of that way I believe that you know the the the most core human problems a lot of that wisdom has been clarified you know we don't need to look for like new answers necessarily to Eternal problems so that's why I get a lot of my wisdom majority of my wisdom from the Bible right one of our core values I think media is the Bible is our blueprint what's the point but there's still new stuff and sometimes maybe your reacting to the new stuff just helps you reinforce the core thing you normally talk about like you might be like bro you shouldn't touch OIC I'm not making a statement there for everybody taking OIC right now I'm just saying that might be your belief you might be like instead but because you talk about health and fitness you talk about OIC for that reason right so you can you might be like if you're at a faith based Channel you might be like bro you might want to be careful with the passion translation it's a new translation that you might want to be careful with and and then it it anchors you back to your ethic and what you would normally so no matter what we're talking about you you you got to tie to the new tap into the new all right let's hit number three number three culture surfing strategy so now it's might you might feel like this ties in a number two but here's the differ difference cover popular topics that are making headlines we're going broader than your industry in this case Okay so we're going to go to like what's happening in culture tied to your channel so what I'm not suggesting is that you start covering news when you're not a news channel what I'm not suggesting is you know like recently when there was this assassination attempt on Donald Trump like I legit was like do I go live today on think media you know I was like and then I was like nah I mean it's you know I was like but it was a good question like does this tie in by the way and also if I ever sign anything all of a sudden my Instagram feed was like 100% one thing and then YouTube and of course certain channels could tie into it and I'm not it doesn't just have to be political channels it doesn't just have to be cultural but there might be something that's happening I think real estate especially Finance business if you're talking about let's say business of course you can tie into the fact that the fed's dropped rates or is a recession coming and some of these other things it's a headline and maybe your stuff about business is like leadership Finance sales team but if if it's that stuff then of course you should be tapping into culture and so you might even say like hey this is assassination attempt how's that going to affect the economy you start making these connection points between culture and your content it's called the culture surfing strategy um one of our V students on the hard to kill podcast uh he covered news that was happening in Canada and he also mentioned that nobody else was covering this story The mainstream media wasn't covering it you got 212,000 220,000 views and by the way this was earlier in the channel because again some of these channels are more established now but the point of this video is how do you get discover when nobody knows you right and so using these three strategies these channels either just starting or growing up are getting views from scratch from zero um one rental at a time is is a friend of mine Michael Zuber he brings a lot of guests on his channel but anyways you could there's so many things Beyond just real estate you might talk about the housing market Finance but you could see here that little 3. 1 means it's a 3. 1 outlier meaning it get it got three times the average views on the channel housing market update everything just changed now again that's industry news in his case but what is happening in culture that you could tie into your Channel that's something to be asking yourself by the way if you never saw my interview with Michael Zuber we'll make sure to link that up in the uh description and not only does he tap into these strategies that we're talking about but he also doesn't do any editing if you ever feel like man video editing is so hard like he doesn't do any editing like none and he crossed 50,000 subs and you can see $80,000 a year pretty crazy and that's he actually his business online his whole real estate business is bigger it doesn't matter side quest uh but anyways really cool results he's getting without editing if you've never seen that definitely check out that episode if you enjoyed this content and want to take your YouTube channel to the next level just click or tap the link on the screen or go to tube 1K challenge.