Debating the Simplified Facebook Ads One-Campaign Structure!

hello Facebook as people I'm costados and today we are going to debate a little bit about the one campaign structure that I see a lot of agencies using but also some of the experts that they have YouTube channels are proposing I'm going to tell you why I don't like this strategy and what I have to propose on the other side I would take you to my PC for the deeper stuff like the things that I believe that they prove that this theory about having one campaign is wrong but before that I would like to tell you that if you're watching this video and you're spending 100 per day this is not a video for you you can do one campaign it's going to work you don't have to do many campaigns if you spend 200 300 still you can do more than one but if you do one campaign is not going to harm you so this is for the bigger accounts and for ad accounts that there we're talking about ad accounts United States Canada United Kingdom in bigger accounts in smaller accounts which have less potential reach in the country let's say below 20 million you can easily work with one campaign structure and it's not going to hurt you we're talking here about Advanced High sped accounts and um if you're spending 1K per day for example you should have several campaigns okay I truly believe that but there are people that they believe that even with 1K spend you should you should have only one campaign so let's start analyzing it hi guys I would like to interrupt this video in order to talk to you about my new mentorship programs and I would love if you go to the website you're going to find the link in the description or you can find it in the menu of my website and over there you're going to be able to see the different mentorship programs that I have you can find the one that is going to fit better your needs and I will hope to see you there to be honest with you I was never a person that was doing one campaign in the other account because I wanted to test different things I had different strategies the reason why we have so many strategies in the channel is not so that you can do many campaigns but it is all about having options of doing different things and maybe one thing is going to work or all of them are going to work so the different strategies are not here because I want you to do a lot of campaigns I want you it's up to you what you're going to do I guess uh because my personal preference for example is to do a lot of campaigns but it's because I want to have different Tools in order to be able to find a breakthrough in another account if nothing is working for example so now that we discuss that let's discuss a little bit about why I believe that one structure campaigns are not enough it has nothing to do with people uh coming and clients and saying but you're doing only one campaign way should I pay you more it has nothing to do with that it's all about me believing that I can have better results out of it okay so and this is coming most of the times from people that they they think of it that having one campaign for example is a very simp simple structure and this is what the agencies do they don't do it because they have better results they do it because it's a better way for them to just have one at account here and there and there and there which has only three campaigns one testing one retargeting and one cold traffic and they do nothing else for the month for example okay so this is a simplified way that um Iman gazi courses and all of them they taught them to do Facebook ads and sell this service in order for them to be able to take a lot of clients the whole model is being based on having more and more and more clients coming without caring if they're going to have uh this client to stay over in the example that I want to show you and why I believe that I can prove that one campaign structure is not okay it's a client that I have for the last four years okay so I do care of keeping my clients and I don't want to do just a sloppy job and if they leave I will have the other one uh coming not only because it's it's not efficient MoneyWise for me but because I also want to keep accounts because I understand better how the algorithm is working if I have an account for 3 4 years instead of just going into new accounts every month the thing here is this though that after so many years I haven't been able to understand if someone is proposing the one campaign structure because they believe that it's working or they haven't recessed it or they haven't tested anything else or because it's less work and they they are going to focus in getting client acquisition so I I haven't solved this equation yet I'm sure about agencies that they do it for that reason but for individuals for Freelancers that they don't have agencies and they propos the this structure I have I still don't understand why they do it I cannot believe that they have better results like this for example I have some examples let's say for example that you go in account and I have seen these things happening this is why I'm mentioning them let's say for example that you go in another account and you have uh you see that the previous person has done 10 campaigns I have seen people closing all of the campaigns and doing just one campaign how are you doing this you know are you not afraid for example have you done it 10 times and it has worked once or twice because from all the cases that I have seen all of them all of them guys when they did that the results just immediately dropped and they got destroyed so I don't know how these people are taking the initiation of closing things that they're working in other accounts in other accounts guys for people who are experienced like myself I want to believe we go and we see things that they are working we don't touch them because we don't know if we're going to be able to revive them and for people that they understand deeper the game of Facebook ads going in another account that has 20 things and changing all of the 20 to your agenda is not going to help you at all because most probably you're going to fail ad accounts also form behaviors based on the things that you do on the other accounts I do understand if you go and you push the one campaign in smaller accounts I do understand if you do it even in a new client that you want to scale and you scale them like this even if I think that it's risky I don't understand when you try to implement this method uh inside other accounts that they have already been working with several campaigns and this actually kills all the results you cannot just go in an ad account that has been working for months close all the ads and do one campaign even if you even if you copy the best ones okay and let's say for example this that this account is spending 20K per day okay what are you going to do are you going to take all of this budget and put it in one campaign so I do believe that also the people that they just focus in talking about one uh campaign structure they don't actually mean it because in most of the cases I do believe that um I don't believe that they are bad uh experts and I don't believe that they were going to go and close let's say in 20K spending all of the campaigns just to consolidate in one so I do believe that they try to talk to people that they have smaller spend and all of that uh which is a bigger audience from the others that they are spending a lot of money it makes sense but they have to say it you know they have to say that hey guys like like I said that whatever I'm going to say it's not for the smaller accounts you can work in the smaller accounts with with one campaign but if you want to go deeper and go scale scale scale you have to go with more campaigns and you have to do it in a much much more complex structure so that's my debate about it let's go to my PC let's see a little bit the data and let's talk a little bit about Hot Pockets and why I believe uh in a technical level that one campaign structure is not okay and we will take it from there A lot of times people talk about one uh structure campaigns and um they don't even uh talk about they talk about audience overlap and all of these things and I want to show you some things with data so that we can be uh a little bit more careful on what we say when we don't have the data to back it up when we talk about uh different Hot Pockets because some people don't believe in Hot Pockets by the way and they believe that Facebook uh is targeting the same people so if you put an audience of 10 million people and you put the same mod on Monday Tuesday Wednesday Thursday Friday Facebook is going to Target exactly the same people if you think that at the best you are naive okay because it means that all of us that we're using one add we are targeting exactly the same people at the same time no it's going to Target different Hot Pockets of these people and based on the initial results that it's going to get it's going to start targeting more people around the first people that they have actually converted the reason that I like to do several campaigns is the Hot Pockets because if you don't believe that Facebook is actually forming Hot Pockets after the initial results then you don't believe that there's an algorithm there which is actually optimizing and it's actually giving you better results because if all of us we target the same people it's do you know this reminds me of an example that I used to gave to some of the Consulting calls which I said it's like people believe that some guy who is selling uh hamburgers he's going to the same stad stadium every uh Sunday and he sells 50 uh hot dogs for example okay so he sells 50 hot dogs these people it's like that they believe that the this person is selling this 50 hot dogs to the same people every Sunday okay no it's going to sell it to different people we are having the Hot Pockets if you don't agree with hot pockets okay you don't agree fine but that means that you don't believe that the algorithm is optimizing because if you think that it's optimizing for the same people all the time if you do the same mods uh then this is why you are not scaling your other accounts because you believe that Facebook is so limited I'm having clients for many years this is why I said that it's very good to have another account for many years because the level of understanding that you have it's much bigger now if you go I will go in the maximum and I will uh sort it out by S out by amount SP okay so this guys is one test I have done a video about it this is one credit that Facebook gave us and sadly out of flag it doesn't matter they wanted us to do this they wanted us to just spend it on just one asset okay so a huge amount of money uh this happened in 2022 the only disagreement that someone could have here is that they can come and tell me I have done the same test in 2024 this is not the case I can accept that but right now this is what I have and by the way there are many people by the way in Crazy method and all of the other things that I do or the case studies the case study that I have for example for United Kingdom and United States proves that you can go and you can scale out accounts uh with having many campaigns that you keep for a long time and you're scaling like this by building campaigns when you are having one campaign and you're just optimizing uh this one campaign perfect you're spending 500 1,000 2,000 3,000 to it you cannot scale it because eventually you're going to make a mistake by making one mistake into this one campaign it might mean that you're going to lose your whole campaign because lowering the budg it doesn't mean necessarily that this campaign is going to actually recover but we will go to that in a little bit over here you can see that we're having a broad targeting audience because they wanted to do Broad and uh it's targeting actually 123 to 145k people we can see that the frequency here is 8. 56 in such a huge audience C traffic and we can see that we reached 19 million people by the way this is the total reach for all the months I do believe that some people are duplicates this is the unique R is is being formed from what meta is telling in the 30 days so the unique reach is 30 days so if we see the reach of a longer period of time that means that we have duplicate R inside there and uh over here uh we can see that uh we had also some sales it doesn't matter okay because this was free okay this was free credit it didn't do that well I do believe that for example this this is my uh idea at the same time I was having less spending campaigns which I was having several campaigns in this account as you can see for example in this account right now I'm having how many campaigns I'm having 13 campaigns right now which are uh active and uh I'm spending uh Day 5K per day okay most people with 5K that they believe in the one uh campaign account structure they were going to have uh here two or three campaigns I believe I don't know because I don't know uh the way that uh they are actually uh thinking I never understood it so over here you can see that we are having such a huge audience we reached out of this 100 how many out of this 145k people by spending 1. 7 7 million in just one just because Facebook gave us this credit I would never have done this on my own but I was lucky enough to see it okay and now you can see it also with this kind of results 1.

7 million spent over here because Facebook wanted it like this and we have 8. 56 frequency and only reach 19 million people are you going to tell me that if I was going to run this and split it okay split the 1.