SEO in 2025: My NEW Google Strategy!

SEO 2025 is about to change drastically and if you're not ready you're going to get left behind breaking factors that never mattered before like brand search volume are now critical and in this actionable video I'll explain my new SEO strategy for 2025 step by step so you can copy it for massive traffic on Google these are the same tactics that I use at both my portfolio Company lead spring and my International SEO agency the search initiative now before we start there's three quick things that you need to know first these SEO tactics are up to

date for 2025 second everything you're about to learn is actionable you didn't come here to have someone to tell you right quality content for the billionth time and third my SEO agency the search initiative is offering free SEO audits until the end of the month to claim yours head to the search initiative.com click on get a free consultation and then put your details into the form now let's get started the first SEO strategy that you absolutely must not sleep on in 2025 is to focus on increasing the brand search volume for your website what is

brand search volume well think of a company like Tesla Tesla is the brand name and how many times people search for Tesla in a given month is the brand search volume businesses products and Associated Brands can also add towards your brand search volume for example this HS keyword report showing my course the affiliate lab my conference the Chang myio conference and Matt digity gender as branded keywords what the so Matt what am I supposed to do start a conference so I can rank websites in 2025 no we'll get into how to create brand search volume

at scale soon but let me first tell you why it matters because I told you so kidding reason number one is because I did a private data study on over a thousand websites and found that sites with brand search volume are vastly outperforming sites without it reason number two this Mo study basically confirmed the same thing slight difference as they're tying it to backlinks as well and reason number three I have sites that are recovering and thriving by applying the brand search volume techniques I'm about to show you now my SEO team is going to

be pissed that I showed you the search volume technique now hear me out what happens when a person who's looking for a job finds a job listing that they're interested Ed in and want to apply to they Google search that business to see what the hell it is that they do in other words they generate brand search volume here's a list of job boards that allow you to post without an upfront payment go ahead and pause and screenshot this next time you have an opening for a writer editor or freaking in-house break Dan Post your

listing everywhere to generate a ton of brand search if you want to take this to another level you can run ads run cheap engagement ads on the target country you're trying to rank in to generate brand search volume like crazy if you need help running ads for anything for that matter my PPC agency digity media has got you covered next imagine you have a Blog About Pets now imagine someone Google's best pet blogs they find your website at the top of this list here and then what do they do next they toss your brand name

into Google and find your site again brand search volume or what if someone Google's best SEO expert and they land on an article like this then they find Matt digity is that even a real name and then they Google me again more brand search volume so what you want to do is Outreach to these sites and get featured in these Roundup lists alternatively you can DIY this Yourself by getting Reddit LinkedIn and Twitter Roundup list to go viral next up is YouTube YouTube can create a buzz and build brand inquiry faster than any medium on

the planet everyone watches YouTube plus many people end up searching in Google for your videos just because it's easier than loading YouTube and then searching and what does that generate brand search if you need help getting started with video check out my Done For You video agency epic video and use code Matt 20 to get 20% off until the end of the month next we have search Bots these are Services usually black hat that will perform searches on Google then click on your site and the result I'm currently testing the hell out of these and

when I come to a conclusion on which works the best you'll be the first to know by the way if you're committed to leveling up an SEO this year make sure to subscribe I'm doubling down on this channel this year with tons of videos like these so make sure you get notified my next 2025 SEO strategy is traffic diversity that is getting traffic to your website from places that are not Google but Matt you're telling me I'll get better SEO results by not doing SEO yes and don't worry we'll get into the content and backlink

strategies later but you stayed watch watching this video so far for the nich not too long ago the Russian search engine Yandex had a code leak exposing how it works Yandex isn't Google obviously but it's reportedly very similar in the link we found ranking Factor 1367 that Awards sites with a healthy percentage of traffic from social networks and ranking Factor 250 If the percentage of traffic you get from search engines is too high that can be viewed as a negative ranking Factor wow this is the monthly traffic I get to digity marketing.com broken down by

traffic Source organic search is on top of course but as you can see there's a super healthy amount of traffic from Paid social you know I love PPC I run ads to lead magnet landing pages like these where I collect email addresses another Google independent traffic Source if you want to geek out on how I integrate profitable paid ads with SEO check out my video called don't do this if you want to make money online after you finish here we also have organic video which is no surprise as you already know I do YouTube although

sometimes I feel like it's doing me referral traffic is through backlinks a mighty fine side effect of Link building which we'll get to later organic social is from social media profiles right now LinkedIn is getting an incredible amount of reach same with X and Facebook once the algorithm gets used to you sharing consistent stuff that people like and lastly we have email marketing the Holy Grail of traffic that you actually have control over by the way here's a quick word from the sponsor of this video search intelligence this campaign got us big links in websites

such as life haacker well Online daily record and about 20 other news websites let me show you how we've done it we knew that people will be flying a lot this summer and we knew that journalists will be writing about this topic a lot so on behalf of our client we put together a nice guide about how to fall asleep on the plane then we use mrack to find journalists who write about travel then we put our advice in an IC email and send the tips to the journalists within just a few days the links

started Landing securing our client natural placements in really big websites just like this this and this this is a great example about how you can Leverage seasonal Trends to earn links to a website anticipate what journalists want to write about at all times and give them the stories that they need they will reward you with some great juicy links I hope this is helpful now back to the video the next strategy is to focus on the mother of all user signals goal completion for years we've been debating about whether or not Google considers user Behavior

or Clicks in its algorithm but whoops that debate was put to bed when Google was forced to reveal an algorithm called nav Boo in the Department of Justice antitrust trial nav boost is used to rank content based on user engagement if you take a step back and think about things user signals are a great indicator if people like content or not did they spend time reading it or did they bounce with YouTube it's easy if you're watching this video right now then you like it and then YouTube is going to show it to more people

but with websites it's different someone could spend 20 minutes on this article about can dogs eat seaweed but I wouldn't call that a positive user experience I'd call it a colossal waste of time with websites you want to think about goal completion you want to end the user's search Journey as fast as possible let's say someone is searching for best cat shaver they click on this article here then they read this review and decide to buy these weird ass cat Clippers mission complete they didn't go back on their browser nor did they search again because

they got their answer to optimize your content for goal completion ask yourself one thing does my content answer their question as fast as possible it doesn't matter if you have the best article on the planet that cures cancer if it doesn't cure it in 20 seconds your readers are going to click back on their browsers and then you're going to drop in rankings include a key takeaway section at the top of your articles this article from Investopedia explains cryptography and cryptocurrency when we scroll down just a wee little bit what do we have here the

key takeaway section that draws the eye and gives a distinct bullet point list of the key points of the article you can also use Big Font this article from japan. trvel pulls 14,000 visitors per month for the keyword when is cherry blossom season in Japan doesn't take long to figure that out because they shove it in your face with big ass font when you write your product review articles display your review tables and call to actions as soon as possible this article ranks for best Wi-Fi routers and takes 0o seconds to find out which one

is the best the next 2025 SEO strategy is to master the content game it's really easy to over complicate content why because you're never given any actionable advice about content except right quality content thanks guys big help think about content like this first you want to map out everything you need to write in order to become a topical Authority and then you want to write each of those articles perfectly so Google loves them let's break down both of these things topical Authority works like this if I went to my website and wrote an article on

spear fishing Google's going to be like get the out of here no I cannot but if I wrote 200 articles on topics like beginners guide to spear fishing how to choose the right spear gun free diving techniques for spear fishing and so forth then Google's going to start to consider me a topical Authority on spear fishing you figure out all these topics you need to write by generating a topical map here's how to speed run the process using chat jpt yo chat jpt give me 30 semantically relevant but unique topics under the main category of

spear fishing then give me 10 different keyword variations of these subtopics that each address a different search intent and check this out it breaks down the main categories here and then breaks those down even further here genius but now you're stuck with 300 articles you need to write that's where AI saves the day again using a tool like Surfer AI you can print out 300 SEO optimized articles in a few hours but what does it mean to be SEO optimized think about how Google works if you wrote a meatball recipe article how in the hell

would Google know if your meatballs are tasty or not Google ain't got no mouth what they do is they compare your content against the top ranking articles on Google to make sure your content is similar or hopefully better are you using words like marinara ground beef garlic and Parmesan okay good then you're probably a decent meatball recipe again tools like Surfer reverse engineer page one of Google to determine the exact frequencies that Google expects to see these keywords in an article guides you as you're right so you really can't mess up the next 2025 SEO

strategy is a quality over quantity link campaign the Google algorithm is married to backlinks riddle me this if there's 400 dead similar meatball recipes meat sauce cheese whatever which one gets to the top of Google right the one with the best links and in 2025 you want good links from powerful trusted websites that are relevant to yours there's two link building techniques that are working best for me right now digital PR where you're creating articles like my most influential Tech company's article then pitching the story to journalists and picking up some Beast links like the

New York Times and my favorite Japanese beer company kah super dry if you want a deep dive into digital PR check out my video called I spent $997,000 to learn digital PR after you finish year then there's high-end guest posting like this guest post I did for zapier.com to find out how I got this link and others like it watch this video here and make sure to subscribe for more videos just like this one