How To Retarget With Facebook Ads in 2025

advertisers have forgotten how powerful Facebook retargeting is in fact most of you aren't even using retargeting anymore because you've put in so much trust into the Facebook algorithm hoping that it has figured it all out but while most of you are consolidating campaigns and allowing Facebook to do the work for you we're going the other way doubling down on segmentation even further allowing us to decrease frequencies on our prospecting campaigns lowering acquisition costs for new customers increasing our overall return and AD Spin and driving up new product growth so that way we can hit record

months for clients so in today's video I'm going to show you the Facebook ads retargeting strategy that we're going to be using for 2025 and the one that you can use too if you're looking to get more sales and growth with your ads with Facebook retargeting and I'm going to be breaking down all of this in a step-by-step tutorial inside of this video but first I want to show you just some of the results in the strategy that's at play here that is allowing us to generate insane numbers so here we are this is a

face at retar campaign and it might look really messy to you but there's actually a lot going on here that we could dissect we have our Black Friday Cyber Monday campaigns but those are just one-off seasonal campaigns the real Focus here should be on what a standard retargeting audience might look like where you're retargeting people who've engaged on your Instagram and Facebook profile in the last year your 180-day website visitors where you're retargeting anybody who's visited the site 180-day add toart audience where people who have added to cart and you're show showing your products back

in front of them or if anybody just viewed the product page and left and that is a very standard retargeting approach and we have our number one bestselling ads in here these are our bestselling product that is getting the best results that is our winner that we've scaled up dramatically in prospecting and we obviously know it works just as well in retargeting but the other side of this is well this can actually phase out your creatives a lot quicker shortening the lifespan of the actual product ads you have to constantly launch new creatives and then

you struggle with frequency issues whereas there's another way of adding in additional segmentation where we actually have an additional product that is not our best seller we're doing a retargeting audience where we're going after an entirely different product that we already have on our store at a much lower budget allowing us to get 5x allowing us to get 7x allowing us to get six and 7x row as on the other products and this is where we're introducing using products that people might not have heard about that were selling meaning rather than just only running our

best sellers and phasing out our creative so quickly we're actually spinning up new product lines and getting people to buy other items we actually have on our store and once those actually start performing we now have additional products we can go after with our prospecting and scale up even further and with this segmentation rather than relying on Facebook to you know have all these products in the same audience on a margeting and it only choosing the best seller because we know that's what Facebook's going to do we're actually making to where each audience only has

one product in it with only those creatives around that product so product one has all the same creatives for that product product two same thing product three product four product 5 so these are the same retargeting audiences for each product but they're just different products in different creatives because we're forcing Facebook to show ads that people might not have seen whenever they visit Ed our website engaged with one of our bestselling products and they might have purchased or may not have purchased but they haven't heard about this product before and getting people to buy additional

products helps us increase our overall average order value allows us to identify new lines that we can scale up and overall helps us actually lower our frequencies on prospecting because we're putting in so much work on the retargeting and here's another example of this at scale we spent over $1.4 million in a single month last month in this at account and we have two retargeting not very high budgets for what we spent it's actually very minimal under 10% in this case 64k 5K but look at the return and AD spin here we're looking at a

40x row as and a 30X row as which is absolutely insane most people are experiencing the opposite effect where the retargeting isn't working as well as they prospecting so they're believing they should just get rid of it and only focus on what's working but in reality they just have a broken retargeting strategy and this is a dynamic where we're actually doing all product catalog for for every skill and then for previous purchases we're doing a very similar strategy where we're breaking down specific products with the same creatives and the same audiences but we're segmenting those

product lines so that way we can maximize people coming back to the website to buy new products they haven't heard of and allowing us to make sure that we get those ads in front of them rather than just showing the same ad over and over again Force feeding it down every single person's speed where they see it 7 to 10 times Well if they haven't bought by that point they probably don't want the product whereas with this strategy we're actually introducing products that they haven't heard about that they may actually be interested in allowing us

to get a crazy return and AD spin from both returning and previous people who have never actually bought from us so let's break down how we actually set this up so that way you can turn around get your retargeting back to a profitable return and AD Spin and do it at an effective scale that allows you to not only sell your bestselling but actually introduce and keep your creatives longer allowing you to get more sales at a much lower cost PR acquisition so here we are inside of our ads manager and to set this up

we're going to hit create we're going to choose sales campaign we're going to avoid Advantage Plus we're going to do manual because this gives us more control over our campaign type and we're going to name this retargeting a lot of you might think this is one of the more old-fashioned strategies but when everybody's going one way it opens up avenues for us to go the other to be able to dominate in a specific sector and leverage strategies that most people are no longer using to maximize rois because although the algorithm has gotten good it's failing

to capture on the idea that maybe even though our best performing creative is getting a lot of sales what about these other items we offer that could do just as well but they just haven't gotten the opportunity because Facebook doesn't allow it with their algorithm so here we are we're going to turn off Advantage Plus catalog we're going to name this retargeting we're going to do this on the adset level Instagram slf Facebook engagers and website visitors this will be 180 day audience and this will be a 3 65 day audience and we're going to

choose website we're then going to do maximize number of conversions we'll then choose our pixel we're going to optimize four purchases since that's what we want and then what we're going to do is set our daily budget to 20 and you don't really need a large budget for this audience initially so you can go lower if you're a lower spender whether you're spending just a few hundred bucks or a thousand a month if you're a bigger spender doing 5 10 15 20 plus in your ad account you can go a little bit higher but you

really don't need a lot of budget for retargeting in this case to Maxim overall results so we're going to leave it at 20 we're going to scroll down here and we're going to actually switch to original audience so that way we can take the control back into our hands and for our audiences we're going to have include and exclude the include is going to be Instagram engagers it's going to include Facebook engagers and it's going to include website visitors and this allows us to retarget anybody who's visited our website or has engaged with our social

media but has not purchased so we want to make sure to exclude anybody who has purchased because because in our prospecting campaign if they've already gone through made a sell well we want to make sure in our retargeting that they actually have not and they've engage with our ad maybe visit our website and we're retargeting them to get them to buy so we're going to exclude purchases and most people forget to turn this off if you have a retargeting audience you want to turn off Reach people beyond your custom audience because you only want to

show your ad to the people who've already engaged with you you don't want to reach new people because this is not a prospecting this is where things can go wrong you increase your frequency and then your account performance starts to go down so we're going to leave that out we're going to have no other targeting this will be our our setup and we're excluding and then what we're going to do is put our bestselling ads in the specific audience we're then going to quickly duplicate and then what we're going to do is include people who've

added to cart and we're going to remove engagers and all website visitors and we're going to include view content and then we're going to exclude purchases and then we're going to exclude Instagram engagers in this case because we want to make sure that we're only reaching people in this case that have only added to cart or view content so that means they're you know more engaged than people who've just seen an ad and they're basically in the middle of our funnel because we're also excluding purchasers and so once you've excluded these audiences and you've included

these you can rename this now and this is also just going to include our best sellers so we have our best sellers in prospecting we're showing them again to them to get them to buy because we know that works in initially and then we're going to duplicate again and then we're going to do an audience where we only have people who have purchased so this is only going to include our purchasers because we want people to come back to our website and buy other products that we have and buy again and then once you have

your bestselling products in these audiences the next step is to actually build out more segmented retargeting at lower budgets that allows us to lower frequencies on prospecting show them ads that they've never seen before spin up new products that they've never interacted with or seen from our website because if we've shown them our best sellers over and over again our frequencies are going up on that product if they haven't bought by this point they likely just don't want that product or it's not a good fit for them so we now want to put the control

into being able to show them products that they've never interacted with rather than hoping Facebook does that for us to actually get them to interact with ads to find out if they want to buy other products we offer so that way we can increase sales on additional product lines and allow to scale further so what we're going to do is basically recreate those audiences Instagram engagers all website visitors and Facebook engagers and we're going to lower the budget on this one and this time we're just going to exclude purchases and we're going to do people

who've engaged and we're going to do people who visited our website but they have not bought and since they've seen our bestselling products over and over again we're now going to actually make this our product one and what product one would be is if you have a bestselling product on on your website let's say that this is the bestselling product and it's the king product that Facebook always shows it's the ad that gets the most spin the most results well they haven't seen some of our other products out there like maybe our Bing and maybe

we don't get a ton of sales on our website with this specific product line but we can now get those ads in front of them because if they're interested in betting and they purchase well we're opening up new avenues and new channels to get people to buy and we're showing them different ads so that way we don't fatigue out our creatives and we can open up additional lines of Revenue so let's go ahead and choose this one let's say that we're going to use this as product one might not be our best seller but we

want to see if we can get more buys on this and so that would be product one and then we're just going to replicate this audience multiple times we're then going to do product two it's the same exact audience now people are going to see product two and the reason we're doing this is because Facebook loves to choose to spend on only one specific ad if it's working well we want to make sure that we're getting other products out there for people to discover and then we go product three and you can do this up

to six products you could do three products four products there's no specific number that you have to limit yourself to this just allows you to open up additional channels to get people to see other products you offer and get more Buys so now that we have three is number two and then we duplicate again and each audience is going to have a different product in it so product three that is maybe not our betting product that could be our bath towels product number two could be our sunscreen and product number three could be a different

product as well and then so we have best sellers in these three audiences and then we have new products and we only have product three in here product two in here and product one in here allowing us to lower our customer acquisition cost increase our return ad spin get people to interact with other ads and create a longer lifespan for our Evergreen ads to last much longer and so although it looks like you have a lot more audiences here you're really just spending a very minimal budget compared to what you would be spending and prospecting

allowing you to be able to get crazy return an ad spin in results like these and that is really the retargeting structure that we're using and the part two to this would be to take some of those new products that start to take off and leveraging them in prospecting to open up additional lines of Revenue and this is what takes brands from being able to be stuck at maybe only you know 100K a year a million a year and really break through those next barriers allowing them to scale dramatically and actually break into much bigger

numbers every single month and that's what the big brands are doing to wrap scale and you can start applying this as low as just a few th000 a month on your budget across your campaigns to just dedicate a little budget towards segmenting this way with your targeting and you'd be surprised at how effective this could really be and if you're interested in working with our agency where we'll manage all of this for you set up your campaigns help you with Google ads Facebook ads Tik Tok ads website email SMS and so much more to be

able to scale up and hit New Growth targets that you're looking to achieve then definitely make sure to book a call with our team below so that way you can learn more about how we can take over a lot of the marketing efforts for you if you're looking to hire an agency now if you're just looking to learn exactly how to do this yourself and get guidance one-on-one mentorship then I highly recommend reaching out to our mentorship team to see if you qualify for us to be able to show you exactly what steps you need

to take to be able to go from 50k to 100K to 300K plus per month once again it's your favorite digital marketer here Chase Chapel cheers and bye all