Achieve 77x Growth in 1 Year with Topical Authority: YMYL SEO for Health Industry

hello issues and entrepreneurs welcome to another blue hat SEO video which means that we will be examining an address your case study together to give you three simple suggestions in a way that everyone can understand one more time the holistic SEO mindset might be very complex and also multi-layered but still to democratize the advanced SEO from time to time we create these blue hat SEO videos which means it tries to actually simplify things by giving you only the bottom line in in the form of simple sentences so this is a project in English language from

United Kingdom the industry is also the health directed the health there are actually multiple aspects of these specific website that you are you see on the security first of all it is a tele Health Website which means if you have a health issue you just call them second they also sell directly drugs medicines or any kinds of Health products and the third thing is that it is also a knowledge repository due to do is a source context The Source context is a concept that I use in my topical Authority invention and it's part of the

quran's framework which means that according to your monetization let's say do your your monetization methodology and the source purpose identity how you approach the topic how you will be creating a topical map it will be changing completely as well when it comes to the the results here you can directly see it and there are multiple steps to be able to get these type of results even in a few months and it will explain that before going further let's try to do these comparisons and yes later today my browser is not that fast and maybe the

Google search console database also is not that faster this is a three months changes you can see that the impression count has been doubled the average position has been improved clicks are also improved to nearly two times it has been increased in the three months but not as much as The Impressions which means that for the this it means that the source continues to actually get new new queries and they will be ranking higher very soon as well when it comes to the six months comparison let's try to do that if I am able to

click and when it comes to the six months of comparison it will be even very much huge which means that 15 times 15 times we have increased our Impressions and I guess 10 times nearly 10 times we have increased the organic clicks you can also see the average pollution increase in this area as well if you do of course year over year comparison you will see even a bigger difference because this is a new website so even in the English language and directly in the health industry you can actually get these type of fast results

if you check my YouTube channel you will see that actually we have even outranked health line with 27 articles with a luxurious water brand you are I believe you remember it and in my topical Authority course from this topical map from its publication fragrance into the individual articles and even the images I have explained lots of things there in a streamlined version and in our coaching Community as well every week we gather together and we examine these websites with way much more detail by gathering the custom and personalized questions so year over year comparison tells

that there are 77 times click increase I can't calculate the impression here you know my math is not that good I guess 30 times maybe or something like that impression increase are there too so let's move on to our 16 months of graphic to see the bigger picture that the same time and let's start giving our three main suggestions for this specific project of course to be able to do that first my Chrome browser should allow me to click to the filter button yeah finally come on Chrome most probably one of these extensions is causing

this issue but anyway so there are a few things here that you should know about this specific project first of all first of all due to do investor pressure the project owner had to publish lots of new pages in a very brief amount of time so you know that in my topical Authority methodology I actually use three main principles one is vestness the other one is Deft the another one is the momentum momentum represent actual publication fragrance and it's really helpful for you to take the attention of the search engine increase your overall indexation speed

as well but the main issue here is that if you publish so many pages in a so very brief amount of time you won't be able to protect your protect yourself all all the time as well because if your pages are not quality enough even if you increase your rankings very quickly it might go away that's why I actually shared this specific screenshot from my search Birmingham event speech which is organized by dear Charles and here you see that momentum can save you until a point you see a graphic that actually lost most of the

traffic this website was taking actually 8 000 clicks a day it lost everything because most of these articles they you also see the pages report here there are lots of pages here the issue here is that they were using too many templates or too much templates and the also do distributional semantics co-occurrence matrices and the contextual vectors they were all broken they are also word as well but they they don't carry it that much to be honest they are told that actual links will be good enough after that point but it didn't so they aspire

to be able to protect your website in this area too you need to adjust your strategy a little better or less a multi-layered how about something like this let's evaluate the conditions here we start to create the project we start to get the investment investors started to put the pressure that's why you need to open lots of money Pages for different type of products or Telehealth landing pages it is good because since you publish lots of things suddenly and since they are above a certain type of less inequality they are good for getting indexation and

increasing your clicks but the issue here as I have shown in this area if the pages are not quality enough this situation will end up by losing traffic for the further updates after a point and to be able to prevent that while you actually have the content publication velocity you can also redirect one of the expired domains from Health industry you can also add the expired domains content by refreshing and making them better to your website this way you can have link velocity and content velocity at the same time with an improved quality the last

step that you can actually follow in this area and these are the days that actually the certain type of let's say one of the core updates came in this area and another one is that quality updates in the August actual day came in this region too and this is the last region for the core algorithm update so the August core algorithm of the timing so for this region you will definitely need more and more internal ranking factors and the qualities so first product pages or let's say monetization Pages than the expired domain content velocity and

Link velocity that we have but still they won't be good enough you will need to prove the search engine that you definitely have the enough level of internal ranking quality and you deserve ranking in that area because there's this ymyl Niche which means just because someone link you it won't be good enough for trusting you for other people's lives and in this area we started to publish actually the quality notes that we created from our topical map and these quality notes which means they are way much more quality than other competitors Pages it means that

we have velocity we also have the pay string increase and external references thanks to do expired domain and in the later stage we start to publish human created no templating human created human research or doctor reviewed and long form comprehensive complete content and these content they are directly for the most important terms on the website these terms also appear in directly in the header menu so this is one of the methodologies to create a topical map for an existing website just focus on the source context the second thing is check the site why it contextual

phrases and usually they appear in the header and the footer menu if you are able to use them and I have shown an example with the Sephora before in our Channel during another video Hat video we were focusing on the chat gbt and how to use it for search engine optimization so by using expired domains link velocity templating content and non-templating comprehensive complete articles at the same time you can create this type of results by using momentum depth and also the vastness and if we actually create a summarization here at the beginning we focus on

momentum and then slowly we start to go more wider but we use Also let's say external factors then we go depth so the first principle that we have used here was momentum and then we actually started to use the vastness by opening new and more pages by using the expired domain which also brought us page Rank and the last one was depth which means we actually focused on the more and more to the Deep topics if you want to rank your website higher you will need to understand which principle will be working for you in

a better way so this is my search Birmingham speech and there are a few Concepts that I didn't mention in my Saigon speech every speech that I am doing in an SEO event they actually follow each other to be able to understand them you need to go to the other events or or you need to watch some of them we had the recordings but I only shared the Saigon speech until now so here I give the the concept of popularity not and the quality notes in your topical map not every note is designed to be

most quality some of them have to be more quality than the others and they should directly go to your home page and this depth principle focused articles that come from the doctors and the real experts based on really detailed content beliefs they are actually quality notes when it comes to the popularity note they're actually for trending queries in the topics and for this instance especially we actually used it for the email marketing project a different project I believe I didn't publish it in this channel yet anyway and in that one we actually focused on AI

and email marketing intersection to be able to get the trending search queries because we know that it will help us too getting index faster and also close more with higher frequency and also prioritize in rankings for other related queries as well so this is a little bit the Deep Concepts not for blue hat we can come there later for my actually as Estonia speech I will be able to share it after January because Carl saiso and I respect him and his decision and in this area I can show you maybe the quality note actually has

been mentioned here too but here as well we actually focus on the comparison of the page rank related methodologies to the non-page rank related methods to explain why the search engines need to focus on the semantics instead of the all the time the page Rank and these specific graphicals explains it together with this one momentum can save you always at the same time links they can signal the quality but they can't show the quality being a factor and being a signal are not same things when it comes to the ranking so with that said you

I believe you got got the first suggestion you need to adjust your conditions according to these three principles based on your let's say the budget and your working principles Etc you can use expired domains to increase your link velocity you can add their content to your own content to rank them further and justifying that that specific redirection because if you are redirecting expired domain without using is any of pages and the content it might not be considered as a real complete site migration and in this case you might not get the proper rankings and also

keep momentum High to be able to get the advantage of that in the last part we have used complete comprehensive articles so as I say this is a Telehealth company if I can click so Telehealth companies or the providers based like the talk space better help see them and greatly thanks to the artificial intelligence also AI companies started to do these things Google also developed another uh large language model just to answer the health related questions so the industry gets actually more and more competition which means that when you create this topical map it is

not just about selling medicines it's not just about actually providing also Telehealth Services it is also answering some simple scientific questions for migraines or sexual health or whatever it is but in this case you will need to create your topical map and semantic contact Network in a way that you can always actually create this internal linking uh let's say internal linking between these informational and two different commercial sections one is the drugs medicine's Telehealth or doctor services and also symptoms or diseases or different type of nutrients or diets or overall Wellness which means the project

has been designed to be really really big and it's a long-term project and it continues so this is actually the second suggestion for you when you start a project you should definitely understand what's your main product if you have too many products at the same time and if you don't explain to your investor your team Etc your efforts will be set reged and it might actually dilute your relevance and also the focus at the same time that's why if you have investment issues find the easiest product to rank first and start from there building your

topical map further in this one it was again it was more complicated and as I said for the at least death section we actually used mainly and the heater many terms so when it comes to this specific area the health line let's say you want to create a topical map for the health line and you are checking actually the concepts that appears in the either menu but the thing here is that they usually have these featured section the main problem here is that they use the migraine as an anchor text site wide which means that

migraine is an important term for them an important topic the issue here is when we go to the migraine page you see that actually there is not a single Focus here or there is no not that much actual information here too first of all this is not a structure that I am using every page that is special I link from the heater menu they have to satisfy users via organic search queries if you check the performance of this page it doesn't have any kinds of actual search or organic search value for search engines or its

users because there is not that much information in this page this is just a middle Zone link Farm most users here they won't be able to choose something that they actually try to find they will just choose something random or the first thing if you go to the first article which I believe this is chronic migraine affecting right it was that yeah this article we check the performance again the performance here is not that much High to be honest and if I come to this one really from chronic migraine this one has a little bit

more traffic but the issue here is that the page doesn't rank that high actually for the average position so this type of big websites they have lots of disadvantages to be honest and this was the thing that I was exploiting when I created a swallow bar the project that I explained before in this Channel and also the course and some and some other areas the issue here is that they don't consolidate their topical relevance for certain type of main entities and they don't distribute their internal ranking and relevant signals properly and they don't allow search

engines to extract facts from the most relevant part and in this case The Chronic migraine appears in multiple different type of pages titles at the same time whether a Boolean question whether a different thing in my situation I create actually a really large complete comprehensive article just for the migraine when you click the migraine you start to see the specific article and all these internal links have been distributed there according to the indices or according to the topical relevance distance if the distance is too much it's irrelevant which means there is not no need for

actual processing it under this if the distance is above a certain threshold you can open it as a sub page if there is search demand or if there is a kind of let's say attribute differences if it is too close you don't need to actually open a new page here for example Rally from chronic migraine and his chronic migraine affecting your mental well-being actually you can merge these two it will be very much better for you this can be actually an H2 to be honest but mental well-being is also a subtopic or well-being is a

subtopic and mental well-being other types of well-beings are the other types of let's say site or the subtopics so which means you will need to organize all these things together so this was the thing that actually we started to do these projects initial topical map with this we actually differentiated these things in a well-structured way and the product pages different type of services and information Pages they were actually showing the search engine the contextual path while they're also crawling the website as much as possible so this is the third suggestion please when you use actually

a term in your heater many be sure that when we click it we will be able to actually see a well structured and organized semantic content Network root or let's say a route that can be connected to everything under that topic and also side topics at the same time in a proper way and this is not the proper way to be honest for instance one week I click this again there is another article here the traffic here is also not that high to be honest and most of these queries probably they have been wasted under

this section two for example this is a main one of the main queries here it is actually a versus MRI migraine brain versus normal brain essays which means there is a kind of comparison here in terms of the feeling we can tell or the migraine brain damage so damage has been connected to the concept of the pain that we see in that specific section I just I click that pain I shall bear my green brain okay that's why the verses was there and damage is in this area but still it can be better to be

honest because the word damage pain and relief all of them are connected to each other so this is the third suggestion and if I can give you a little bit more suggestions for these specific project since I know the background a little more let me close these things and the if the my browser my dear browser don't make me delete you come on okay so this specific project in this area it has many other type of nuances to be honest first of all since we had to use the templating content I can tell you that

actually there are multiple subset structures let's say it is a product page product image is here product description and title is in this area buy button in this part and then let's assume here you see the product reviews from customers and the related products and then you see actually these specific companies related information in this area and once you see the related information you also see the related topic information and certain type of internal links the purpose of all these structure here from beginning to the end actually satisfying user for commercial intent giving the review

so that you can rank also for the review related sections if you if you if you don't have any customer review for your product pages it will harm your rankings if you have a high level of higher price than the competitors again it will be affecting your rankings and if you don't have proper site alternative products again it will affect your rankings and if you don't explain how to use it when to use it in a proper way again it will be affecting your ranking especially if there are not other pages that actually explain this

informational content one more time it will be affecting your ranking and if you don't have a doctor or doctor type of service together with this type of medicines it will affect your rankings too so this type of actually this type of projects are hard projects when it comes to health industry it requires really big Investments so before finishing I would like to actually actually give a little bit showcase for the dear Lewis slazer Gerardo he is for a while he is actually publishing his own case studies and great results and he is one of the

successful people who actually are able to implement Karai's framework in a proper way I will suggest you to check his channel and I will be putting a link to the description area and also the comment section I will suggest that reach out to him he knows what he is doing he's a great researcher and I I respect him we are getting bigger with this specific mindset and it makes me happy one more thing is that I will be in Budapest and Sofia for SEO wise conference and also the serp conference during the November I will

be in the Chiang Mai for the CM SEO by Dear Matt Diggity and at the same time we will be doing a Meetup in The Chiang Mai so if you are coming to the Chiang Mai SEO just check our communities you can also join to the our Meetup and I hope we will have good memories together so this is one of the long SEO videos sorry for it or maybe it's better in this way it's your choice leave the comment for leaving your let's say the thoughts and thanks for listening see you in the next

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